Right About Now - Legendary Business Advice - The Week of February 03, 2023 Marketing and Business News: Heinz Says It’s Time to Ditch Roman Numeral for Super Bowl 57

Episode Date: February 3, 2023

Welcome to The Radcast, where you can keep up with the trends and beat your competition! Ryan Alford, Christina Yasi & Nick Weaver have something special in store for all of our badass listeners. Whether it's business or marketing related - The Radcast is always one step ahead by bringing you what's hot right now. Get ready folks because this must hear update is gonna make sure that everyone has their finger on the pulse! Listen and learn. Small Talk: Tom Brady announces retirement from NFL ‘for good’ after 23 seasons (01:00) Heinz says it’s time to ditch Roman numerals for Super Bowl 57 (03:35) Martha Stewart makes Metaverse debut with Oreo (07:23)  Radnews Last week - Biggest Badass Businesses - Howie P, Bruce Buffer, Sawyer Hemsley, Kyle Creek (11:50) Next week - Mike C-roc Part 2 (13:25)  Sponsor (13:47) VAYCAY - best 3rd party lab tested CBD in the country https://takeavaycay.com/ Disposables - Delta 8 & THC Delta 8 gummies  Social Media Holidays February 5: National Weatherperson’s Day #NationalWeatherpersonsDay (17:06) February 7: National Send a Card to a Friend Day #SendACardToAFriendDay (17:56) February 8: Safer Internet Day and National Boy Scouts Day #BoyScoutsDay (19:00) February 9: National Pizza Day #NationalPizzaDay (19:56)  Social Media News How livestreamed e-commerce drives conversions and builds community (20:36) What TikTok’s shifting US presence means for social media (23:24) https://www.marketingdive.com/news/tiktok-data-privacy-concerns-social-media/641218/ Spotify’s test of a Friends tab on mobile hints at expanded social ambitions (28:37)https://techcrunch.com/2023/01/31/spotifys-test-of-a-friends-tab-on-mobile-hints-at-expanded-social-ambitions/ Instagram’s co-founders introduce a new social app…for news reading (32:05)https://techcrunch.com/2023/01/31/instagrams-co-founders-introduce-a-new-social-app-for-news-reading/ Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Don't forget, that's ZipRecruiter.com slash Zip. Finally, that ziprecruiter.com slash zip. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up, guys? Welcome to the latest edition of the Radcast. It's Friday, February 3rd, 20, 23, our weekly entertaining, marketing, business, news of the world.

Jazz hands. Yeah, jazzie jazz. Join, as always, by the lovely Christina Gassie. Back at it again. On the ones and twos, Nick Weaver. Hello, hello. So here we are, February 3rd, two weeks from the Super Bowl. Yeah.

Tom Brady announced his retirement. He did this week. Yes. We're good. Just in time for 80 for Brady. Hey, I know. And I have something really, okay, it's interesting enough. It's news.

That's world news. He's the goat. He's the greatest quarterback. ever play football. Whether you follow football or not, you know Tom Brady. You've heard of Tom Brady, yeah. Either. Or at least his wife.

Yeah, exactly. Both very attractive people. Even if you don't follow. Ex-wife. Yeah. But interesting fact around that. So I was looking at the Graham, and Tom, you know, posted, you know, how thankful he was. And it was kind of his retirement post.

He didn't say he was retired. I think it had already been made official. Yeah. He said just super thankful team, my family. my coaches, my trainers, and all this. And he had like multiple photos, the old carousel. There's a little term I was looking for.

A lot of pictures, oh, Jazeel. A lot of family photos. And recent photos. Now, I'm thinking they were pre-split. Yeah, yeah, yeah. But they weren't like 10 years ago. Yeah.

Like he was thanking her for years. Right. Like, hmm. Is this like, Tom wanting to rekindle something or is it like just being thankful? Wouldn't surprise me. He's, I think he's still wants to be with Giselle. I don't think he, look, the guy played forever, it was still healthy, was still one of the best players.

Yeah. Regretted retiring, maybe a year early. Maybe it was selfish. Yeah. And, hell, I don't know shit about him. I just thought it was very interesting. No, I definitely have to share the same, drop my phone, same opinion. Yeah. I just, you know, just saying.

Makes you think. Makes you think. I don't know if he did that on purpose. He could have, look, she's a big part of his life. She's the mother of his children. So it may have just been that. Could have just been that. I just thought it was because of how, there was like, it wasn't one picture. It was not one.

He's got a lot of photos he could have pulled from. With just the kids. Right. And he could have done, and if it had been one photo would sell. But it was like eight photos and at least three of them she was in them. Hmm. Hmm. Start drumming on the rackettes. We're going to start having a like radio update.

Yeah, exactly. Every episode. A little to do with marketing, but lots to do with real life. Kind of does it do with marketing. Yeah. There's some branding going on there. I think there was some branding, something going on. He was making a brand play.

Yeah, there you go. Yeah. So we'll see. Speaking of brand plays. Yes. Jinks. Hey, it must have been a good one. I will say this.

So I'm, okay, I'm a ketchup snob for sure. Who is it, right? The ketchup matters, right? I don't like ketchup. Okay. Do you like ketchup? Nick, no. Okay, we had this discussion.

That's right. That's right. That's right. You're the only two people in the world that don't like ketchup. I love some hot sauce. But ketchup, I'm just like. Let's just say this. I think, but I know Heinz is the best.

I think nine out of ten people vote Heinz. So anyway, Heinz is smart. And someone on their team's super smart because, you know, it's Super Bowl 57 coming up. And Heinz is Heinz 57. There you go. So they have a campaign out there. campaign there's going to be a TV spot that it says they're looking to eliminate the confusion over how games are have Roman numerals and I'll admit I'm one of those that looks at it way longer than

I need to going I know them and I'm adding them up and I'm sometimes subtracting and not adding you know like is that 18 or is that two? Or is it after the V? Yeah. I got you. And so very aptly they have you know the Roman numerals and then Heinz and they show you know it's Super Bowl 57 with the Heinz who's There you go. Very clever. And I bring this stuff for two months. One, it's super smart marketing.

But two, if you're listening, this is how you attach yourself to think, like, if you're really paying attention, these moments and these opportunities present themselves to you. Like when someone on their team goes, okay, it's puts it together. Our brand is Heinz 57. It's Super Bowl 57. Maybe they've had this in their back pocket for four years. I don't know.

You know what's coming. Yeah. But the ability to tire something. and to get that borrowed interest, shared interest from the Super Bowl being a moment in time, and having it just happen to be a part of your brand name is super smart way to leverage and create more attention for yourself. And I don't care if you sell insurance or you're a lawyer or you are a plumber or you're freaking Verizon Wireless.

Like these opportunities present themselves within your own network of reach and frequency and you need to be on the lookout for them. And so this is super smart marketing and thought it was worth calling out. I love it. And I love me some hines. I'm not a ketchup person, but I do. That's,

now would you try the ranch ketchup or like some of the mixtures? It's not even that I like won't eat it, right? I just, I don't think I've ever, since I've lived on my own, I've never bought it. But if I'm like at a baseball game and I get a hot dog, I'll put ketchup on it, you know?

Okay, there we go. But I won't ever dip french fries in it. I'm just, it doesn't matter. How about an onion ring? I love onion ring. Will you dip it in ketchup? No. No, I'll do mustard.

Man. Or honey mustard. Missing out on life. No. This is like what life's made out here. Do you like tomato soup? You know, I can do the beef stew with the tomato flavor, but anything that's just straight up ketchup flavor. Or tomatoes?

Do you like a tomato slice? I love tomatoes. So you love tomatoes? And that's why I don't like ketchup. I know they're different. I think ketchup. I think ketchup. It's too, it just tastes too sweet for me.

Yeah, it's a little sweet. But it's the sweet and the salty. Totally. It's a fry. The onion ring's a super salty thing. A hot dog, super salty. It's not that I dislike ketchup. I just don't.

It's not my condiment of choice, shall we say. You and your condiments. If I had a hot dog, I'd put mustard on it. See, I'm a mustard person. I'll relish the moment. You do that. But I get it. I know you're dying to hear what's going on in the Metaverse.

because I certainly am. Yes. It's been a minute. We haven't... Trends. Fix it and post. We haven't taken a trek to the metaverse in a while. There's a reason we spoof that for quite a while, folks.

Where no one else did. Exactly. This is true. This is true. But now Martha Stewart is making her metaverse debut with Oreo. More? Lots of borrowed interest. Yes.

Oreo is celebrating the release of its limited edition cookie, the most Oreo Oreo, with a metaverse activation and a tie up with celebrity chef Martha Stewart. Consumers can watch the live stream this week, timed to the day, limited edition cookies with hit grocery store shelves. The move follows other marketing plays by the brand to connect with consumers using current cultural trends and topics. OREO is always just coming out with something new. Yes, they are, and I like all the trials. I will say this. You know, they have, they had the original Oreo, then they had double

stuff, which really made me happy. And then they had like the ultra-stuff. Now it's like the ultimate stuff. Have you seen those in the gas station? It's like two thin wafers and like seven pounds, seven pounds of cream in the middle. So the only thing that could make the most Oreo Oreo would be a cream patty on top, a cream patty in the middle and a cream on the bottom reduce the chocolate patty at all. That would be the most Oreo. I have no idea if that's what it is.

Because Nash, my youngest son, who's six, you know, we have a fine like for, just the cream in the like nash will this is funny they they'll eat luncheables like to really make it easy in the morning sometimes to uh for lunch and uh we were having a picnic in the park this weekend

and uh nash had already gone through his Oreos which means he just ate the cream out of the bill and all the cookies were so there and his other brother grabbed one thinking uh oh wow you're not eating your arias he had already uh he got the soggy cookie not so good that's the most

Oreo Oreo moment right there but you know this is cool I will say this I am I have it on my list for social house we have a 200 inch screen out there the Xbox is connected now

yeah I think we need we've got to get the the whole maybe metaverse going on what's it called the has a name with the goggles and all that shit Horizon

what am I missing what am missing VR VR VR but yeah but what the hell's the name of it has a name

no yeah I know but there's a specific one for the Xbox Oculus, there you go yeah yeah yeah yeah yeah Oculus is that Xbox yeah they make it for the Xbox they have it for multiple things and Facebook and others

yeah so and this is actually a Facebook thing so it's cool I think that look it's for gaming it's for having fun it's not for living I just love Martha Stewart I just I do want to see Marge of Stewart in it you know yeah I'm here for this

yeah cooking up something yeah Martha Stewart's been in the news a lot yeah she's respect the hustle yeah I know Yeah, how old is Martha? She's 70s? No, no, she's in her 80s. I just saw this.

She looks fabulous. She's had a lot of work done. Which, like, respect, but. Oh, good, like, you're not going to have a lot of work done. I'm not. She's 81. 81 years old. Are you against having work done?

For me, personally, I'm not like. You never, yeah, because you're 27 and you don't have any flaws. I'm all for it. False. I'm all for it. No, I just want to be, like, okay with my face, and I don't like the way. I feel like it always looks like you get work done. And I don't, and that's just not personally my preference.

I'll get like facials and stuff. But again, like, if you want to do it and make you happy. I'll talk to you when you're 55. Do it makes you happy. When you're 55 and I'm, I don't know how old, like 70 something, having my, have you seen my mother? My mother's never had any work done. So I just have solid jeans.

Yeah, my parents hadn't had you work done either. Same thing. So my dad working his ass off in here better. He works harder than anybody else around here. I'm all for it. I just don't have any interest in it at the moment. Yeah, I know. We'll see.

But Martha Stewart looks great. And I want to see her. I'm going to go check out her in the Metaverse with these Oreos. Staying relevant. I love it. Lots of shared interest across the board. Oreo and Martha Stewart kind of sharing interest with one another, I'd say. So check that out.

That comes from our friends at MarketingDive.com. Great articles. If you're into marketing, I'll give them a shout out. We do pull a lot of stuff from there. and they have a lot of great info. It's both entertainment but marketing and advertising. There's a good mix. Yeah, give them a look.

Speaking of looks, hope you looked at the episode that launched this past week, the biggest badasses in business, Howie Peace, Bruce Buffer, Sawyer Hemsley, founder of Crumble cookies. You know what those are. Don't act like you don't. And Kyle Creek.

who is one of my favorite interviews of all time. We got his book right there. Yes. Speech therapy and fucking history. It was his first book. I'm sure he had others before that, but that was kind of his first big book. And he's sitting behind me here right here on our wall of fame here.

Like your shoulder angel. Yes, he is. But look, these guys went into a really great episode. I actually listened to this at the gym this morning. There you go. On the treadmill. and this is like world-class knowledge. You know, I'm not self-serving here.

Sometimes I am, but I'm just being real legit. I was listening to it and kind of taking mental notes because, you know, we do these episodes, some of them 18 months ago, two years ago. And then we aggregate some of the content like in this episode. I'm like, yeah, I need to do that more. Or like I'll hit a nugget and I'll be like, I know that because I've heard it, but am I doing it? And it's just really great business advice. And we've had so many great entrepreneurs on the show. These really are some of the biggest badasses in the world in business.

And had them all, we condensed it down into really some of the best highlight clips from that. So a lot of value. Check that out on this past Tuesday just a couple days ago. And next week we have Mike Searock, Soraco, who is, we had a condensed episode and this is episode two of the interview with Mike C. Rock. Great guy, really good interview. He's got a killer podcast too, so he's great on the mic. And hope you'll check that out next Tuesday. Yes. Exciting. I have a confession. Uh-oh.

So last... Nick, you might be close your ears for this. Last Wednesday, when I was at work, I took half a vacay Delta 8 just to see. I took. I took it after the after we recorded something so I wasn't you know putting anything at risk there but I was just curious like how does this affect my my day to day and I while I didn't I wasn't super motivated to continue doing my work I got all of my work done and I definitely like I wasn't totally messed up like I was the first time with a non-vacay Delta 8 I have to point that out yes but I'm like did I felt it okay I just felt like yeah totally meled me out I'm I felt kind of like giddy. Okay.

And I like didn't feel like again, I definitely felt it. I kind of felt like in my face a little bit. My face felt a little bit buzzy. Yeah. But again, I didn't, I didn't feel stoned. I didn't feel like I need to go home. It felt like the right dosage to give you something. Yeah.

I probably won't take it at work again. Yeah. But I didn't feel like I have to go home now because I have ruined the rest of my day. That's good. Okay. I like it. Our other sponsor of the rest. podcast. Third party tested CBD. It's best in the country. They've got disposables, Delta 8,

and the sleep gummies, which I am also a huge fan of. Yes. I'm happy to hear that. You know, I think I mentioned last week. My stepdad is all into the sleep side of the stuff. He swears by it. I've had success with it. I did try it again a couple nights ago. Had a similar experience. I slept at least an hour longer. I really have no nothing else to attest it to. You know, and I love that it doesn't make you groggy in the morning. That's the best thing about it. Yeah. I just, I keep, and look, here's how, okay, how do you know this? How are you keeping your traveling? Cross branding. I have Woop, Will Ahmed, who's up on the wall over here. Actually, he's coming in soon. He's coming. He's in the mail. A billion dollar brand. The, the most

advanced wearable tracker for fitness, sleeping and everything that you have. So I literally know every, I track my REM sleep, everything. It's pretty sick what it does. And so I literally look at this every morning and look at how good I slept, my resting heart rate, all those things. And every measure was like a tick higher better when I've used the gummies twice. And I'm one of those that doesn't want to get hooked on something. So I just want to use it sporadically. Like maybe when, you know, my mind's going too fast. I feel like I could use a little, you know, something to kind of settle me before bed.

And generally I do not have trouble sleeping. So I don't need something daily. But I did notice upticks and everything. So, you know, you got to give them a shout out. Takeovacay.com. official CBD sponsor of the Radcast got the hat on we don't sponsor anything and everything we first make sure we like the partnership Chris Hansen the founder um is doing great things in the business and the space and can be trusted and don't take our word for therefore third party lab

tested every ingredient every amount and so you know what you're getting give them a shout out go give them a trial. Tell them the radcasts folks, send you. TakeaVay.com. We got some social holidays coming up. Yes, we do. This first week of February is a little bit lean. I know we got Valentine's Day coming up, but February 5th, which I believe is Sunday, is National Weather Person's Day. Yes, it is. Look, I wait all year for this one. All year, marked on my calendar. No, I didn't even know that was a day. And then February 7th, we have National Send a Card to a Friend Day. I will say this. National Weather Person, one of my favorite people in the world, one of our best friends, is Ted Faton, who I was actually on his podcast yesterday. He is the weather person on Fox in Charlotte, North Carolina, on one of the big stations. And a great guy. And so I'd like to send him a very happy National Weather Versus Day on the Fits.

So got a couple days away. I love you, Ted. This one's for you, Ted. You can send him a card on the 7th for National Weather Persons Day on the 5th. Send a card to a friend day. Can it be a digital card? Can it be like an e-vite? Evite or E-Vite or E? Yeah, yeah, yeah.

All right. When I first got my email address many years ago, I was like obsessed with sending my friends e-cards. I've got something that will change your life that I'm looking for a new service because I used to have it. It was called Bond Black. This was the greatest thing ever. They literally took my handwriting and digitized it. and I could go into the app and write handwritten notes that got done in cursive and literally would get, then it would send them a note with like my handwritten.

Wow. I thought it was the greatest thing ever. That's really cool. And then I spent like a fair amount of money on this because I thought it was really cool. And then they went out of business. And I was like, must not have had the greatest business model. I thought it was great, but I'm looking for a replacement because I do think those are really nice to do. Yeah, I agree.

And I don't. Save some time. Exactly. Purple tunnel. Hey, there's a business idea for you. Yeah. February 8th. Handwritten letters always mean a little more, don't they?

Yep, they do. I do. I do love a good card. February 8th, wow, this is a fun one, is safer internet day and National Boy Scout Day. I feel like there's some weird crossover there. Like, that's a strange on the same day. Unless it was some of the news on Boy Scout leaders, you know, like, not so safe. Curious.

Yeah, exactly. But, hey, you need to pay attention. Pay attention on the national internet, Safer Day. You know, like. Maybe don't post about safer internet day on TikTok question. Yeah, exactly. That's one of our later articles. Right. It's coming up.

It's going up. It's foreshadowing. I do think I would, my kids are into a lot of things. I don't know if we're going to have time for boys. But I do believe that it's a good thing in general. Sure. You know, it teaches them good values and good, like, leadership things when there's a good scout leader. Yeah.

Yeah. Yeah. Totally. So, hey, how it's out to them? They've been around for a while. They have been. I'm in February 9th, which I will for sure be celebrating. It's a Thursday is National Pizza Day.

Yeah. I mean, if other than potato chips, and look, if I was lost on an island. Pizza or potato chips would probably be like the one food that, like, if I, you know. I probably eat pizza once a week. Yeah. Oh, I definitely do because my kids eat it twice a week. I'm like, okay. All right, I'm going to have a piece.

I love me some pizza. Yes. We'll be celebrating that. Yes. So Pizza Hut, Papa Johns, all you people better be planning something really cool. Send out some coupons. We'll be talking about that for next week's news. Send out some coupons. Yes. On to some social media news.

Yes. I thought this was interesting. Yeah. Do you this one up? Pulled this one late in the game. I've been talking about this for a while. I did actually spoke at FedEx events last year and talked about this. And it's like there's been this like curve of things like taking off or whatever. But live streaming e-commerce drives, converts.

and builds community. So live selling this notion of using social media to go online is the modern day QVC. And I've always thought this was fascinating and had a chance to take off. In Asia, it's been huge. There's now data out that says that these things drive 30% conversion rates 10 times higher than any traditional e-commerce marketing or advertising. And essentially what this is, is if you, especially if you sell a consumer product, you know, fashion, jewelry, makeup. These things certainly do it, but I think it can work for just about anything. Furniture, whatever. Having a live planned event, much like QVC, where you have someone come on, it doesn't be overly produced, but you come on and you showcase

certain items and you create some entertainment around selling. And you do 10 or 15 minutes where, you know, hell, if you're selling shoes, you're selling, you know, top 10 best shoes. You're selling furniture, some of your latest pieces or something, but on your showroom and you

walk around and you plan it and you create a structure. It doesn't have to be, you know, TV level quality QVC. So I worked in retail for several years and I worked at a privately owned small boutique over 2020 and this is literally how we stayed in business. I mean, it was like me and the owner. We had so much shipment. It was ridiculous. And we did Facebook lives all the time.

And she still does them to this day and has like, is her business is better than it ever has been because we implemented this. strategy. Bing, Bing, I just think this makes a lot of sense. It's fun for everybody.

It's fun if you do it. It's fun if you're watching it. And it doesn't have to be perfect. No. It's almost funny when it's unperfect. Like if you're, you know, picking up something and I don't know,

something falls, if you don't say the right thing. It's like everybody appreciates the organic nature of it. It's so much more low stakes than like something that's highly produced. Mm-hmm. Big fan of it. Makes a lot of sense. The data is starting to show that it does work really well.

And so I encourage anyone out there selling a product or service, you need to at least try this. And plan it, plan a few things. You don't have to do it every day, but do two or three a month and see what happens and try to get some traction with it. And market yourself. Mark it around it. It puts mads around, you know, around the events. And so like this a lot, the data is proving it out. I think it's going to take off eventually even more here in the States. It has in certain industries, but I think there's a broader opportunity. Totally. Totally, totally. On to our TikTok article that we already teased.

Yep. TikTok's shifting U.S. presence and what it means for social media. 31 states have bans barring the use of TikTok on government-issued devices and networks. A handful of public universities have blocked TikToks on U.S. campuses. This is a whole thing. Yeah. So what are we think is going to happen here? I've out of crystal ball.

It's such a large industry. It's like a billion dollars now. Something tells me it's too big. the taxes, like what the government gets from like the taxes. Yeah. They do that billion dollars in sales, 10, 20, 30 percent of whatever tax bracket they're in does come back to the U.S. government. So it's getting to the point where they can grandstand politically about it. I just don't know as long as TikTok continues to meet in the middle with like moving the data servers and like doing some of the stuff that it'll go away.

I'll stop sort of saying it. But I just would be cautious. to anyone that's got all their marketing basket there, having all those eggs there. Because it is being banned by U.S. government officials in 31 states. Like, yeah, I'd be paying attention. I could see a scenario where it actually went down. Like, they take it down until everything got settled.

Yeah. And that might be one month, two months, six months. I don't know. I could see that scenario. I don't think it goes away forever. but that might be the more likely scenario if they can't completely meet in the middle on some of this stuff.

Well, it's so interesting, right? It's such a two-edged sword because now we have Instagram who's come out and said that they're not going to be focusing on video content as much and they're going to try to level out that algorithm so that you're still getting photos.

So they're not capitalizing on the fact that TikTok could be threatened and then part of what we love about TikTok is how great the algorithm is, which we only have because of all of this data sharing. Yeah. What's fascinating to me, and I know the answer to this.

So I'm smart enough to know of marketing. I get it. So I'm going to say this anyway. When TV was black and white and there was two stations, but then suddenly became cable and color, there was a boon in the volume of hours watched, ads, served. All this stuff happened.

And there wasn't this rush to ban it. Now, it wasn't necessarily based in China, It's probably the fundamental issue, which I know. Right. Which we need to get right-sized, you know, whatever that looks like. But all the grandstanding around being worried about watching the content. It's just another form of television and attention that's there. Now, data, privacy and all that stuff has to get worked out.

That I'm just saying, I'm using an asterisk of my comment being, I don't think the uproar should be about the attention and all that. Like, you know, there's evolution of things. There's evolution of content. And TV did the same thing 40 years, 30, 40 years ago. It's a good point. It's just we didn't have the concern that China was controlling it. Right. Or controlling the data or using it against us.

Yeah. We need to get that figured out. But if we can get that figured out, then sort of capitalism. Also, if you're an app designer, make it better. You know, come up with your own thing. Make it better. Yeah, it is surprising that maybe somebody hasn't, I'm sure someone's working on it. It's not easy to create the momentum to take down TikTok.

So I'm surprised that, again, I know that YouTube's got YouTube shorts, but I'm surprised that there's not more going into making that, like, its own app. I don't know. Yeah. Smarter people than me will figure it out. I will say what YouTube's figured out why they potentially have it is why I allow my kids, their social media is YouTube because they don't have to have an account tied to their name and all their data.

and we can set up parental guidance around what they can. So they can watch shorts all day. Totally. I hear that. It's not tied to their personal account as much. By extension, your personal account, right? Yes. Yes.

That's a very good point. So I think YouTube's been smart in doing that, and they are the largest TV network in the world. Like literally, when you use the data, I've mentioned that a couple weeks ago. Like, I think they are, no, they are. I looked up the data between YouTube TV and YouTube itself. they command like 38% of the market.

Wow. Of like streaming and everything else. That's insane. Yeah. So there's your largest TV network. There you go. Second largest search engine, right? Yes.

That's right. Yeah. Third largest is Amazon. Ah. Google, YouTube, Amazon. Interesting. Amazon now. And Amazon's number one for product specific searches.

Oh, I'm sure. I'm sure. I found myself on Amazon more recently because of things people recommend on TikTok because I'm easy to sell to. You got, why my credit card balance is so high. Always.

That's got to be our next. I'm like a tongue scraper? Absolutely, I'll buy that. You got influenced. Truly. It's me. Hi, I'm the problem. Hi, I'm the problem.

It's me. This next one's fun, even though I don't think anyone in this room uses Spotify. Nick, you're an Apple music guy, right? No. I like Spotify? You're Spotify?

This will be good for you then. They're Spotify's test. of a Friends tab on mobile, hints at an expanded social ambition. Spotify has been testing Friends activity on its mobile app, which includes a weekly picks section at the top and feed of Friends Listening Activity. As younger generations are shifting away from traditional social networks toward entertainment apps like TikTok, there is potential for building out their own social experiences with Spotify as Apple has failed repeatedly in this area over the years.

So super smart by Spotify. And look, there is a trend with younger generations kind of getting jaded on the traditional social numbers. So totally there. And you're also seeing this move towards verticalized social. So what do I mean by that? Vertical being music, a vertical. And being like hyper vertical in your social like behaviors and things that you do. So when I'm on Spotify, I don't mind these social like social like.

because it's about music and what you listen and I listen to and I listen to and sharing that specific vertical of thing. Yeah. And so super smart for them to kind of lean into that. I think it would be important for them not to go too far. Like don't just become another Instagram, Facebook, TikTok. Find your own nuanced way of letting this be different and specific to music and not just another place for kids to talk about everything else. You know, like, not that they won't. You know. I think what I like about it, what you're saying, you go. Oh, I was agreeing.

Yeah. I think what I like about it is, and again, I'm an Apple music person, but I love this idea because I don't ever think of music as, like, political or something that drives,

I mean, like, people love and hate Taylor Swift, that's fine, but I don't think of that as huge controversy. And I like the idea of, like, this platform of social media actually bringing people together

as opposed to another place where people can just get upset over stupid things. And I think the way to, I'll say this, and I'm, you know, it sounds self-serving, but it's, you know, there's a million things that I'm terrible at. I've always been a music influencer. What I mean by that. I've always been very music-driven.

I always had a million playlist. I always had the dub tapes, like when they were dub tapes. I was always kind of the guy that knew the hit song before they were hit songs. That was just one of my things. There's a million things that I wasn't that, but music has always been that. We go to the lake, everybody goes, what's that playlist you're listening to? Like, you know, I've always been that. So a way to tap into that and to like, you know, I like to be influenced too.

Like I'm really good at hearing something going that I can hear it go, I like that, but that won't be popular. I can also have things go, I like that and that will be very popular. Totally. Like I can hear a hit before it's a hit. Totally. Not not everything. Right. But like you like recognize the hook or production.

Or even if it's new and it's not necessarily the modern hook, I can go, that will take off. It's different. And so I think if there's. ways to leverage that by Spotify or some of these channels so that you create ways for people to discover music in different ways. Yeah. I think that could be really powerful. Totally. I'd like to have it.

Right. Also, Apple, get your shit together. Yeah. This is a fun one. I love when we're moving on to our, what am I saying here? Yeah, Instagram. So, again, with social media. Instagram's co-founder introduced a new social app that's for news reading.

Always staying relevant. Instagram. No, that's good. Yeah. It's another news platform. It'll be interesting. You know, I used to use Flipboard. They mentioned Flipboard here.

And I used it and then I kind of stopped using it. I don't really remember why. It just became another thing. It'll be interesting. You know, this is curating, you know, news in a way that's easily digestible. Right. And I think that we do have a need in the market for that. I would love to have that.

You know, I think the most examples I have now is like, I'll go like by, Apple. I do have Apple News. The Apple News that kind of aggregates some stuff. And sometimes it's like, okay, good. And sometimes I ignore all of it. Google has a similar thing. And I do think if there was an app that does this well in a modern way, maybe leveraging some of the things, because Flipboard kind of got a little long in the tooth.

Maybe they've improved. I haven't gone back to it. I do think there is a hole there. It would be interesting if they have a social component to this, if it's purely just aggregated, curating the news in a modern way. But, you know, being the co-founders of Instagram, it kind of makes sure. Well, and I think it's smart with everything that's happened with Twitter recently, right?

Again, regardless of opinion on that, but Twitter used to be so kind of news-focused. It really wasn't just, like, social media and being funny. Like, it was kind of a way to spread information. Yeah. And so this feels very smart, kind of on the heels of that to just go in this direction. Like, God, you know, the politics out of it. Sure. Like the comment, because everything, all this news is so political now.

Right. And that's why I've kind of turned off Facebook, because Facebook got, it's like, I don't really want to talk about, and I don't have to have an, we as human beings have gotten to this place where we think we have to have an opinion on everything. And we don't. We're not, I'm not smart enough to have an opinion on every single thing. Like, there's just things that I, it's not that I don't care. Sure. Not that I don't have foundational beliefs, but I just don't feel the need to comment or to be judged for either non-commenting or how, like, some things we just don't have to comment

on. I'm just going to have to have opinion on. Well, and it does kind of water everything down. If you are overly outspoken about everything, like, I don't know where your convictions lie. Like, if you're only loud about one thing, that's the only thing I know about you. And I am, like, all for stand up for what you believe in, regardless of who it offends, but pick and choose those things and stand up for what's really important, not just paper straw. But sometimes I actually don't know how I feel about something and I don't want to invest enough of my energy on it because we can't do it with everything.

Sure. And I think that can be okay. Yeah. And I think it needs to be okay. And, you know, so anyway, I hope this goes and stays out of that realm, but is useful. And we'll see. it's going to be interesting. Some of these news outlets have become pay for play.

So how they aggregate in that world. Right. Subscriptions and all that. It's like how many news sites I'm not to pay for it? Oh, I know. Wall Street Journal is all I've got. Yeah. Tries you nuts.

We'll see. I think that's all for today. Yeah. Cool. There we go. Good episode. Any final words from everyone? Not today.

Old February 3rd. Yeah. Welcome to February. Stick to those resolutions if you've got them. Yeah, I know. Abandoned what you already have. Hey, dry January, it's over. You can start drinking.

There you go. There you go. Drink them if you got them. Yeah, we appreciate everyone. You know where to find us. Theradcast.com. Search for all the highlight clips from today. Search for dry January.

It's over. And Heinz. Heinz 57. Get that catch up. Tom Brady. Yes, Tom Brady. For Brady. Starting to gossip now.

We're going to have some updates next week. Just you wait. Yeah, we'll see. Christina Asi. Nick Weaver, I'm Ryan Offord. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. Or at Ryan Alford.

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