Right About Now - Legendary Business Advice - The Week of February 2, 2024 Business and Marketing News: Super Bowl Win, Taylor Swift Generate $316.6 Million in Earned Media Value for Chiefs

Starting point is 00:00:02 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up guys? Welcome to the latest edition of the Radcast. It is Friday, February 2nd. 2024, welcome to February. Chris Hansen.

Starting point is 00:00:28 What's happening? I can't believe it's February. January felt long. January did feel long. long. I don't know why. Long time. It's our weekly business and marketing news, episode of the week, and any other Taylor Swift or Travis Kelsey News we want to get into. Don't forget Elon, too. Yes. The trifecta. Yeah, exactly. How is, are we in Orlando still? I'm in Orlando until our last recording this afternoon, and I'm headed back down to Miami.

Starting point is 00:01:03 There you go. But either one way or another in Florida, flat Florida. We keep it at sea level around here. Yeah, exactly. Can't get too high, can't get too low. Keeping you high all in one level. I hope everyone's doing well, wherever, whenever, however you are, we appreciate you listening. We're going to bring you some good nuggets today.

Starting point is 00:01:23 I like today's news. There's some good value. I will. I joke to the beginning. And this wasn't even in the show notes, but hard to ignore with a, The media impact from Taylor Swift and Travis Kelsey. This article crossed my radar or the headline hit it. In advertising and in PR, you have what's known as earned media and paid media.

Starting point is 00:01:48 Earned media is when, you know, you're so newsworthy, the outlets are picking you up without you having to pay for it. So you're not having to run ads. Also notice PR in general, public relations, which is the goal of public relations, is to get earned media. So if the chiefs in particular had wanted to run ads to get their awareness higher and take some more tickets, some more merchandise, the overall value of the brand, if they would run ads, this is the value that Taylor Swift's and Kavers Kelce's relationship and the media attention is guarded. $331 million in earned media.

Starting point is 00:02:33 of value. 331 million. So to put that into a perspective, if the Chiefs wanted to go buy ads, the equivalent of the eyes and ears that have seen and heard this related to their brand of what Taylor Swift being on the news every week and it also said they were at the Kansas City Chiefs game or showing her on TV,

Starting point is 00:03:01 they would have to spend $331 million to get that amount of viewership or impressions. It's a lot of bread. Dude, that's like, even for large brands, that's like annual media budget. So my question is at what point do we think maybe there's some other parts at play in this relationship besides love? Because this was going viral this morning with another girl that was on Dan. dancing with the stars talking about how she thought it was a plant relationship because of her experience with Hollywood. I don't know why those balloons pop up. I love those.

Starting point is 00:03:40 If you're watching the video. I did the magical. The magic, whatever that was. It brings up stuff. There it is. But then even today I saw viral his haircut, the Travis Kelsey haircut at the barbershops is now a thing. Oh.

Starting point is 00:03:54 It's just a fade. Yeah, just a fade. I don't want to get lumped in that. I've been known to get fade here and there. I don't want to get you me, bro. Call. Oh, you got the Travis. No, he got my haircut.

Starting point is 00:04:06 He got the Ryan Offer haircut. That's what I should say. But yeah, man. And then there's the whole conspiracy theory. Everybody thinks the NFL's scripted. And I've heard, I've been hearing that too. That seems like a. I do not believe that, by the way.

Starting point is 00:04:21 I think people just, I think there's enough things that are sketchy. Could rest the influencing the game, perhaps. Maybe. think, no. Yeah. Every player is in on this. The NFL, yeah, exactly. The NFL would not jeopardize the value of their livelihood and everything else if for that to be the case.

Starting point is 00:04:43 But I will say it's been very convenient for them that they've been in there because we talk about what the value is for the chief specifically. For the NFL, they have their highest ratings in 20-something years. And they have a 9% increase in female viewers. year over year. Attributed almost 100% to the Tater Swift thing, because on TikTok, because literally on TikTok, you've got like NFL Swifties or something like that,

Starting point is 00:05:13 like trending several things. Oh, man. I get a lot of messages when we talk about her. It just blows my mind how many people are Swifties. I'll just say this. I do not think any of this is scripted. I don't, I think Travis Kelsey just happened to know that Taylor Swift was single.

Starting point is 00:05:33 They're both attractive, early 30-something-year-olds. But it's just a hell of a convenient for the NFL. And I don't think anybody's done anything underhand. I just think it just worked out this way. But the NFL, Kansas City, and a lot of people have benefited from it. If I could date another girl and that type of impact on your career is being the cherry on top. Yeah.

Starting point is 00:06:01 I think a lot of people are bitching about like how much time she's getting shown and being annoyed and stuff like that. I'll just say this. If you ask them, I'm sure they're both in media. They both understand the game. But I don't get the impression. I haven't gotten the impression at any time that either one of them, beyond just having a relationship and showing their affection for each other and doing what any other. couple how many other girlfriends are there doing the exact same thing that taylor's doing in a box

Starting point is 00:06:37 somewhere that doesn't get shown i haven't felt they've milked this themselves like intentionally like Travis has a podcast he talks about it here and there but neither one of them i feel like it's just the media outlets and everyone else that's milked it for what it's worth yeah you're right Or when we talk about the Buffalo Bill is doing Taylor Swift themes. Yeah. Everyone else is going to soak it up, and they're smart to do that. You know, follow the playbook. But borrow that interest, baby.

Starting point is 00:07:11 But it's an interesting study in media and PR and the power of influence and the power of the right people that have influence when they are influence. to any certain thing and the sort of waves and effects that happen that have impact on other things and as it relates to business and marketing and media and all those things. This would be a fascinating case study probably like 10 years, especially as well how their relationship plays out and maybe some of the impacts that we have yet to even see. but man, I was listening to someone guy to talk, like Taylor's gotten to listen or watch.

Starting point is 00:08:02 She's come into this relationship at the perfect time. She's, she gets to see all the glory. This kind of comes in, the best team, the best player on one of the best teams, who finally gets hot and is riding this wave of wins.

Starting point is 00:08:16 Travis has lost many games that she's come on board. Like they got hot in the season, right when all this shit started happening. And it'll be interesting when, or if, I'd be interesting if he just go rides into the sunset. He may, he's 35 or something. So somewhere that he might retire after the season.

Starting point is 00:08:32 There's some rumors around that, but he just go tour with the old Swifty. Life can't be that bad. Now, I was going to say they could both walk away and sail into the sunset. Yeah, she's worth like a billion dollars. They say his net worth has increased like 20 million since their relationship. She came off that tour, crushed it, dating him now. he's crushing it. You never know.

Starting point is 00:09:00 I think they both seem a little too driven to probably cash it in here at 33, 34, 35. We'll see. It would be hard to walk away, it appears to be a high point. Exactly. In other business news, also related to the NFL, this hit the radar, hit the books yesterday. Tom Brady was on the media tour. He was on several sports shows, Cowherd. He was on Pat McAfee's show.

Starting point is 00:09:29 His Tom Brady apparel brand and a wellness company has merged with Noble. Actually, no, I don't today. I sometimes, a lot of times I have Noble shoes on. It's a wellness company co-owned by billionaire Michael Ripole. The collaboration involves Brady's Nutrition Company TB12 and his Brady brand apparel line merging with Noble or Noble. or no bull, how you ever want to say it. No, but I'm not putting up with no bull. Known for his training in apparel.

Starting point is 00:10:03 Brady comes from the second largest shareholder. He becomes the second largest shareholder in No Bull, which was acquired in 2023. The company valued at 500 million 21 face challenges recently, but aims to transform into a billion dollar wellness company focused on footwear apparel and nutrition. The strategy marks a shift from TB12's previous focus on performance and recovery centers with an inference.

Starting point is 00:10:30 Emphasis, emphasis now on consumer products. The move reflects, and that's a little inside joke, a few of a little infasis on the wrong syllable. The move reflects a broader industry trend where activeware brands like Nike, Lulu, Lemon, and Alow are selling not just products, but lifestyles. Yeah, maybe you've got to sell the lifestyle, not brought it. Sell the story. But, hey, Tom Brady, man. He's about to be in the NFL booth as well, doing color commentary for Fox next year.

Starting point is 00:11:06 The good-looking and rich get better and wealthier. Tom Brady. Tom is a handsome wealthy guy. Yeah, credit. He looked great on the news yesterday. I'm like, damn. I'm like, pride myself on looking somewhat younger than I am, but Tom just looks like a Sprite 32-year-old at 45, 46.

Starting point is 00:11:29 I'm sure he's got some secrets. Yeah, I think so. He's got that trader that's always with him. I don't know. I think they're doing like voodoo magic or something. That or maybe little Botox, who knows? Yeah. He looks good, though, man.

Starting point is 00:11:44 No, but hey, you're familiar with Noble, right? Yeah, I don't own any, but I'm very familiar. I see them at the gym. Yeah, they're all over gyms if you take attention. They're good for more of weightlifting, no, like training, hardcore training is what I've seen, them like squat rack type stuff. Yeah, they've got that, but then they've got a tennis, like a normal like Tennessee running line too. That's what I have.

Starting point is 00:12:11 The, I don't know their specific like sports nutrition line. I'm not that close to TB12 stuff. Another play here, look, Tom's an influencer. He's the spokesperson. So now this is a smart move for Noble because they essentially, I would call this, instead of calling this a merge of companies, I would call this the world's largest influencer marketing buy. Noble just bought one of the best influencers that you, could buy by essentially taking on his companies, bringing them together to combine them,

Starting point is 00:12:55 while also getting Tom as now your spokesperson. Because Noble didn't really have a celebrity. And someone was going to deem me. Oh, yeah, they were working with Mark Warburg. Okay, whatever. They weren't. But like, I'm sure they had some amount of influencers they worked with. But they weren't Tom Brady.

Starting point is 00:13:14 So they weren't a second larger shareholder in the company at the, this point. Exactly. So let's call this what this is. This is the largest influencer campaign of all time that just happens to come with other benefits. But now Tom Brady becomes, and like, we'll see how much he's in ads or not, but he will be. And just like yesterday, who else? Think about this for a second. If Noble had decided to merge with some other up-and-coming apparel and or nutrition line owned by Tom Weaver. You know, I'm making up a name. Some super smart guy, $100 billion brand or $100 million brand, whatever it is.

Starting point is 00:14:02 Do you think every media outlet in the country would have immediately picked that up? Would they have put Tom Weaver on ESPN, seven of the biggest podcasts in the world, six of the largest radio channels in the world all in the same day. You talk about earned media. That's what they bought here. They bought the ability for Tom to go announce this and do that because he have more cashé, more credibility, more influence than anyone else on the planet just about. Yeah.

Starting point is 00:14:33 There's no one they could pay with as much influence. Yeah. This is the largest. The headline that this should have been the largest influencer by, in U.S. history. That's what this is. And so Noble's smart, and their valuation just went up.

Starting point is 00:14:56 And look, they're going to, they're probably, I don't know this to be true, but they've successfully created their company. They have the logistics in place. Something tells me they probably even have better logistics than Tom Brady's brand. Tom doesn't know that he's had to hire people and do things. and I'm sure I'm not heard bad things per se,

Starting point is 00:15:17 but TB12 hasn't even hit my radar, and I'm in that sort of, I knew he kind of had these brands, but I never see the products. No one's ever gone, hey, you got to try TB12, you know, when everybody tries to tell me to try anything.

Starting point is 00:15:30 So, Noble is in a position to do what they do best, operationalized, and bringing these products more to life, while Tom remains the spokesperson and the figurehead of second largest shareholder, all he's got to do whether he's in like ads he could just get on make his PR people his marketing people make one phone call that he wants to talk about the products that day and just like that he's on the news yeah Tom weaver hypothetical company doesn't have that cachet no matter how good their products

Starting point is 00:16:07 might be so yeah we're not just selling products we're selling products we're selling lifestyle. No, we're not just selling that. We're selling influence. And Tom's got it. Congrats to Doble. Big play for them. In 2024, I've got a copy of January edition. This is a January, February edition of Entrepreneur Magazine in my hand. If you're watching the episode, here I hold it up. The lead article, franchise 500.

Starting point is 00:16:41 It says, looking to buy a business, ranked the top 500 franchises and we show you how to succeed. So there you have it. And now we've got, we're going to give you the top 10 with also the initial investment. So if you're out there and you've been thinking about buying a franchise, we've got some good franchise episodes coming up, by the way. That's some good guess. But the top 10, Chris. Number one, this isn't the campaign anymore, but it will be the one that I always remember. Number one, run for you. for the border. Actually,

Starting point is 00:17:18 don't run for the border, running away from the border. We've got border issues, but Taco Bell. Initial vestment, you need $576,000 up to $3.4 million. I guess that depends on the location you want to put it at, probably most likely.

Starting point is 00:17:34 Big range. Rent or, yeah, it's a big range, but you might get one $576,000. If you put a, if you put one in your house, it's like commercial, the, the, be here. The stars, there's one, the tiny one in his house. Anyway, it's the latest ad.

Starting point is 00:17:49 Or if you just buy one, like in a mall or something. But Taco Bell is ranked as the number one franchise. Interesting. Not what I expected. No. We expected Chick-fil-A to make this list, but I think the reason they probably didn't is because there's such a pay of the ass to get. They make it very hard.

Starting point is 00:18:08 Yeah, and it's just a few of them, and I think that's probably what it is. But Taco Bell number one. Number two. Jersey Mike's subs. Initial investment needed $214,000 to $1.4 million. I had a tasty Jersey Mike sub on Monday. I love Jersey mics. That's a tasty sub right there.

Starting point is 00:18:28 Yeah. It really is a sub above. That's their tagline. That's their slogan. That's her slogan. I agree. Popeyes is number three. They're a Louisiana kitchen.

Starting point is 00:18:45 Initial investment, 384,000 to 3.7 million. That is a large. Give me the 384. I don't know about 3.7 mil. Yeah, Popeyes. Who knew the one chicken campaign but popped them on this list? Yeah. It makes you wonder, right?

Starting point is 00:19:04 I ain't even think about a Popeyes until that chicken sandwich campaign, right? Same. Yep. Power marketing. Number four, UPS store. Initial investment, 102,000 to 477. I see these and I'm like, that does, and I can tell they're independently owned and operated. And I'm like, that seems like that might be a good gig.

Starting point is 00:19:25 Everybody's shipping packages. You got built in the brand. Yeah. So there are people coming in. Probably just find out of the right location. Number five, Ace Hardware. Six. Duncan or Dunkin' Donuts.

Starting point is 00:19:41 Seven Culvers, eight Hampton by Hilton. It's a little hotel action in there. all kind of all over the place here. And then number nine is Arby's. Get you in Arby's. There's no longer five for five. We'll tell you that. That's gone. That will never come back.

Starting point is 00:19:57 That was a deal of the lifetime right there. Not in this economy. Number 10, the only one I had not really heard of. Kumon. K-U-M-O-N? What is that? Tutoring. Tutoring. Tutoring?

Starting point is 00:20:09 Yeah. Oh, interesting. I've heard of these. Okay. Come on. Come on. Cuban. How do you pronounce it?

Starting point is 00:20:21 I know. Which is it? That'd be a good campaign for them. You want to get, want to learn more? Come on, man. We'll teach you. I don't believe it. Come on. Anyway.

Starting point is 00:20:33 Yeah, I think it's like SAT prep. All right. Turing. 68K to 147,000. That would be the most affordable one on the list at number 10. Cuban. Come on. K-U-Mahn, one of those things.

Starting point is 00:20:53 There you have it. Check out entrepreneur.com or you go to get your entrepreneur latest copy of the magazine for the franchise 500. There's your top 10. Run for the border, maybe. And if you want to learn from me directly, join my newsletter. Ryanofford.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life.

Starting point is 00:21:17 Give that a shout. Join that. It's free. It's daily. Just like this show, give away our best advice. Elon Musk says his startup, you know we could leave Elon out, man. Elon Musk says his startup Neurrelink has implanted a device in its first human. Ah, yes. Would you have a brain? Would you let Elon put a chip in your head, buddy? I want to say no, but if I was a paraplegic and it could get me to walk again. Oh, yeah. Are you kidding? Fuck yeah.

Starting point is 00:21:54 Elon Musk announced at his brain science startup. Three words I enjoy. Neurilink has successfully implanted a device in a human for the first time. He says he clans. It's just so funny how they write about him. I just feel like they can't help it. It feels like a dig even if it didn't mean to. Musk claimed, instead of Musk said or Musk or like the first,

Starting point is 00:22:20 or like the facts were, it's like, must claim. Is it? That's a slant. I'm just sorry. I could read through this. Isn't it? It gets more slanted in the end. Must claim the implementation took place on Sunday.

Starting point is 00:22:36 And the patient is recovering well with promising results in neuron spike detection. However, no details about the procedure, patient identity, or the implanted device were provided. Okay. Neurolink aims to develop brain computer interface. Maybe, yeah, exactly. Yeah, it's called HIPAA. He's not going to share patient one's private health information via Twitter. Yeah, although we didn't get his identity, his blood type, where he's from, or what is true capacity was.

Starting point is 00:23:08 Oh, shit. Come on. Hydera hate a little more. Yeah. Neurilink aims to develop. And look. He's helping. people paralysis.

Starting point is 00:23:20 Exactly. That's what I'm saying. How angry are you to be like, this guy. Supposedly they had a paralysis. Claim. Like, maybe. I would, right. Like, maybe you want to lean towards the positive in this situation.

Starting point is 00:23:33 Fucking, B.C. That's what I'm, sorry. Come after me. I don't care. I don't even love Elon. But just to not be able to show your freaking hate, like, it's just embarrassing. Like, you can't, like, objective. report on news for a guy that might be helping quadriplegics.

Starting point is 00:23:54 Give me a break. Neurlink aims to develop brain computer interfaces, allowing individuals to control external devices through thought. The company which received FDA approval for its first inhuman clinical study eight months ago, plans to launch its first product called telepathy. Technology is envisioned to assist people with paralysis. in controlling phones, computers, and other devices using their thoughts. Musk mentioned that initial users would include those who have lost the use of their limbs.

Starting point is 00:24:28 Neurlink has faced allegations of mistreatment in animal experiments. Oh, God. But the Agriculture Department found no major violations. Wow. Go figure. The company is backed by investors like Peter Thiel's Founders Fund, and Musk expressed his intention to receive. a neural link implant himself.

Starting point is 00:24:52 Yeah, you might. Who knows? But give me a break. Anyway, I'll stick to, this is positive news. Let's see what happens. The results are. Probably not going to learn who the patient is, where he's from, and who his mother is. There's law against that.

Starting point is 00:25:08 But let's see if we can't help quadriplegic walk, talk, run, whatever it might be, inequality of life improvement. And cut the guy a little slack. Even if he's asked for it sometimes. Yeah. He's trying to change the world. A lot of people that have smaller minds can't understand that. They're never going to understand it.

Starting point is 00:25:28 But it can have a big impact on business, too, because there's other applications, I'm sure. And so NBC, get your hat out of your ass. Instagram threads, dribbles downloads in December, reaching top 10. X fell to number 36. You got to raise one up and throw one down. This is from TechCrunch. Instagram threads experienced significant growth in December, tripling its downloads and securing a spot in the 10 most downloaded apps across the App Store and Google Play.

Starting point is 00:26:07 With 12 million downloads on the app store of the apps for searchants is attributed to meta's promotional efforts, including ads, featuring threads, viral, post on Facebook. I've been noticing like that they're promoting it. So I've been posting a couple threads a week last couple. Because it does seem to bump the algorithm a little bit. I still have my doubts because I just feel like it's still just such a Me Too product with compared to X. This seems like there's as little as I get on X. It just seems like there's more activity and news and more timely things.

Starting point is 00:26:43 thread still feels like I get on there. Some of the same people I follow on Instagram or gurgitating the same things. And some of it's interesting, but a lot of it's not. That's just my own experience and the little bit I get on it. But it is interesting that I have noticed that they're running promotions and things like that. So I don't know.

Starting point is 00:27:04 I would tell you if you're a brand or something to experiment because it might bump your, look, any of it bumps your organic reach on Facebook or Instagram, not having to run an ad. It's worth trying. But I don't know if it's a viable strategy for necessarily anything more than that right now. And I say that by saying, yes, any awareness is good awareness, any impressions, good impressions, but more of where you should spend your time, energy, and money.

Starting point is 00:27:31 You're not going to blow it up on threads. Yeah. I don't think you're going to blow it up. And I question the quality of the impression and who's really over there camping out all day, it shit. You spend any time on threads at all? No, you just reminded me I needed to be more active on it. And actually, when I spoke with meta, they said the exact same thing. Ah.

Starting point is 00:27:58 Try to. And I'll go on threads maybe twice a week. Accidentally, when you actually push the button on your road. Honestly, yeah, yeah. You're typing for another app and you type TH and it comes up. Oh, I guess I'll go in and check it out. Yeah. I definitely default to X if I'm looking for that type of format.

Starting point is 00:28:20 I definitely have apps like that. I have some of the apps on my phone. I've tried to delete them, try to like shit that I don't use. But I'll occasionally be, I'll search for ones that I don't know where the icon is. And it's something that I haven't gone into a while. Oh,

Starting point is 00:28:33 I forgot about that. Let me check that out. Yeah, that's threads. What's the Pokemon value of our collection now? We have so many Pokemon cards at our house. It's not even funny. My kids. Hopefully you got some Charzards.

Starting point is 00:28:51 Yeah. Hyper hollow, super rare gold Charzar. The con. And I remember people fighting on those in fifth grade at the bus stop. Yeah. Legendary. Miller 64 has rebranded to Miller Extra. light as focus shifts away from calories.

Starting point is 00:29:16 I guess no one really gives shit of how many calories were in it. It's beer, folks. Miller 64, the ultra-light beer from Molson Coors has rebranded as Miller Extra Light, shifting its focus away from the calorie count. The rebrand highlights the beers 2.8% alcohol by volume to target the growing market for low and non-alcohol. Hawk Beer, the initiative is supported by two and a half times more media support than the brand received in the past four years. To avoid alienating existing consumers, the repositioning will be introduced gradually because people are just so tied to that name, Miller 64.

Starting point is 00:29:59 The redesign packaging featuring both the number 64 and the new name will appear on shelves this month. in the fall, the number 64, we phased out in four of a more prominent display of the new name. Do people really care? Or it's more that they, I don't think it's people care. I think they just don't want confusion for people that do drink it to not know what it is. Yeah. Let's just, let's call it what it really is and not like assumption that we're going to set up support groups for our Miller 64 customers. There's no negative feelings about changing the name.

Starting point is 00:30:35 No, me, it's fine. Miller extra. Some overpaid marketing people talked about this for way too long. Oh, yeah. They sat in room going. Oh, I'm telling you there were meetings and meetings on meetings about this, about this name change,

Starting point is 00:30:48 about stupid shit that. And look, it matters. It's your brand is what you do. I'm not like shitting on what your job is. I'm just saying, okay, the 64 didn't work out.

Starting point is 00:30:56 People don't care about the calories. You want to be clear on what it is, extra light. That's a lot more clear than Miller 64. Because you know what? If you had me in your original meeting, I would have told you 60 or fucking stupid. Because you know what?

Starting point is 00:31:09 People are going to think you were established in 1964 or think that it's tied to the year and they have no fucking idea that it's calories. But you didn't want me in that meeting. So now you get to re-change your name and pay millions of dollars to rebrand it. It could have saved time and money by calling the radical results agency

Starting point is 00:31:28 and got some real expertise. Yeah. But sorry. Just telling you like it is. It only hurts. because I'm right. Miller Extra. Can't wait to have one.

Starting point is 00:31:40 I'll try it. I don't know if it's going to beat out my necks with those zero cards, baby. Hey, zero carbs. That's clear. Anyway, Snickers brings AR Super Bowl experience to the forthcoming Apple Vision Pro. It's good. I wanted to bring the Vision Pro on its own, but I thought we'd just do it to the lens of a couple of these things.

Starting point is 00:32:00 That's their new spatial computing device, 3499, a low 3,500, if you want to get it. on that. Supposed they've sold out already. I do think this is going to be a very slick experience. I don't think, I think it's early. I attend to get one.

Starting point is 00:32:17 I'll just go ahead and tell you that right now because I want to play around with it because I do think this is going to be the future of computer. I think it's early. But I do think Apple's on to something here and it's the next kind of evolution of AR and VR. I just, I'm not a hype man on things until I feel like they're real and now.

Starting point is 00:32:34 So you're not going to hear me. while I'm bullish on the potential, I don't know that there's like application or things that people, other than some of these brands, that probably make sense for them to get involved with like Zoom

Starting point is 00:32:49 and some of these other things. But everyone jumped on the whole metaverse bandwagon and yours truly panned it every week here on the Radcast. We can go back and play the video if we need to. And while everyone else was owing and on about it, then that crashed and burned.

Starting point is 00:33:05 Not because it's going, going away, but because there wasn't a true real meaning for it for brands to really do anything. Because a bunch of kids get in the Metaverse on video games and the handful of people that were using Quest, metaQuest, you know, like, but again, it's games, it's gaming. It's not yet practical application for work. I think this is getting closer to that. But Snickers has got an AR Super Bowl. It's still just like spending all this money, though.

Starting point is 00:33:36 and they've only sold 200,000. I think it's all they had. So it's like not many people. When there's going to be 100 million people watching the Super Bowl and you can only create an experience for 200,000, I think it shows innovation. It's more of a PR play like we've talked about in the past, but we'll say they're partnering with the Mars agency

Starting point is 00:33:56 and BIPAR to bring an augmented reality Super Bowl experience to Apple Vision Pro. On February 11th, the Vision Pro owners can access the AR activation allowing them to practice kicking field goals or interacting with T.J. Watt, who acts as a misfortune teller. The initiative is part of Snickers. Is that if you miss your field goals? Miss Fortune. Yeah, I guess I read that right.

Starting point is 00:34:23 The initiative is part of Snickers ongoing rookie mistake platform. The AR experience is also accessible on mobile devices, encouraging users to share their embarrassing moments for a chance to win. At-home football viewing setup. Collaboration highlights brands, early adoption of Apple's new. EdTech technology. Yeah, that's really what all this is. But so if you're one of the lucky 200,000 to have it at home and want to watch the Super Bowl with it, with it on your head,

Starting point is 00:34:50 it's like the tradeoffs are going to be interesting on this device. So for when you use it, I could totally see people using it at home during work hours. There's a work application and things like that. It makes things better, more integrated, more experiential, mind you. But we'll see how many of these one-off campaigns that get shown to so few people. Would you strap on the old Vision Pro, my friend? Yeah, I was thinking about like for Zoom meetings and stuff. If you could put it on and it looked like you were in the room with the people you're meeting with, that would be cool.

Starting point is 00:35:33 I've tried the meta stuff my business partner. one he plays all the games on it and stuff it's cool but it's like you said man like i love the idea of it but it's no one has really made it for my life anything really bringing bringing like value yeah but i'd strap it on and check it out i think it's cool but like you said i think we're not quite there it still feels like a game slash a downtime experience like part of our It doesn't feel like it's clear on exactly what it will replace. It still feels like I'm going to put this on and I'm going to go down the rabbit hole for an hour or two. But I'm not real sure what I'm coming out on the other end with.

Starting point is 00:36:22 Did I just do my work better? Did I just get or was I entertained? It still feels like entertainment right now versus an improvement in A to B. or whatever that you're right might be it's like fun but it's not actually solving any problems or making anything easier yeah it and i think those things will be bore out we'll see where it comes but they launch on friday get your second pre-order in for the next round go get you go get you cash advance and buy one of these things outside go run up your credit card for 3,500 you can now play candy crush in 3D.

Starting point is 00:37:07 Exactly. Finally today, Lind on McDonald's Hamburgerer hits the road in a getaway vehicle for a menu revamp. I've been dying. I've been asking for hamburger

Starting point is 00:37:18 to come back. I really appreciate McDonald's listening. I thought it was some kind of woke conspiracy that they hadn't been using the hamburger. You've been talking about it for months. And look, and behold, here he is.

Starting point is 00:37:31 That's the power of the radcast. That's the product. McDonald's corporate is listening to the radcast. Yeah, exactly. This comes to us from MarketingDive.com. McDonald's is reintroducing the hamburger. Yes, as part of its nationwide revamped burger menu. The mischievous mascot.

Starting point is 00:37:47 I like that. Is now cruising in a custom 1970 Plymouth Barracuda called the Burger Cuda. McDonald's encourages fans to spot the getaway vehicle. Scan a code for a gift card and hamburger-themed merchandise. I will be there for that. Alternatively, participants can enter a website contest for a chance to win free burgers for a year. The marketing move combines nostalgic mascots with modern tactics as McDonald's aims to sustain its recent successful strategies. They would definitely be successful if they bring the hamburger back, baby.

Starting point is 00:38:29 I still don't know exactly what's due about the burgers. They're supposed to be tastier. Play boiled. What are they doing? Yeah. What are you revamping exactly? That's what I don't want to do. The summary of the article didn't quite get to that.

Starting point is 00:38:41 And I guess we'll be, well, that's a wait. I will be searching. Let's see what the search, the search results for hamburger to go up. I hope I see this ad in my feed. I probably will since we're talking about it. It's listening, right?

Starting point is 00:38:53 Yeah, the phone's listening. It'll pop up right when we hang up. That's what everybody thinks. The, but look, the hamburger's cool, man. I don't be don't scary. I know why you aren't really showing him anymore.

Starting point is 00:39:04 But the hand burglar, Grimus, what the hell that purple thing is? Bring those fuckers back. It's fun. Anyway, my kids are going to kick out of it. I'll get a kick out of it. And there you have it. There's your highlights of the day.

Starting point is 00:39:19 Some media lessons that you can't miss for sure. Drop of knowledge around here, Chris. Yep. Major gems being dropped. We do. We'll close out with a couple of holidays. days you don't want to miss. February 4th, World Cancer Day. I will make a note. My wife was diagnosed with breast cancer in the last week. So this has new meaning for me. So keep your thoughts

Starting point is 00:39:45 and prayers with her. I do appreciate it. I didn't want to make the show about that. We live in a real world with real things happening. So yes, that is on February 4th. Chris, any final words, my friend? No. I believe everyone has a great weekend. And, Keep an eye out for the hamburger. Stingray. Yes. The Burger Kuda. Yeah, the Burger Kuda. It doesn't really, you're not going to remember that.

Starting point is 00:40:16 That was not a good name. It doesn't stick with you. But I do love the hamburger. And we love you wherever, whenever you are. For Chris Hansen in Orlando, Ryan offered in G. Vegas. See you next time. The Radcast. To listen or watch full episode.

Starting point is 00:40:34 visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. Or at Ryan Alford. Stay radical.

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