Right About Now - Legendary Business Advice - The Week of January 13, 2023 Marketing and Business News: Ed Sheeran Teams Up With Pokemon for New Song 'Celestial'

Starting point is 00:00:03 to the 16th worldwide business You're getting down You're talking to Ryan Alford. Hey guys, what's up. Welcome to the radcast. It's Friday, January 13th. Friday to 13th, Friday to 13th, 20, 23, first Friday 13th of the year.

Starting point is 00:00:42 Way to kick off the year, right? One right in January. Yes, I used to have a sound effect for the Friday of 13th. I think we finally got rid of that, Nick. But, you know, lo and behold, the first Friday of the year. Might be making this way back. I hope everyone's having a fantastic week, wherever you are, however you are, and whenever you are. I like to say.

Starting point is 00:01:05 Christina Yossi, what's up? No, not much. Good week for Georgia fans. Yeah, yeah. Holy shit. I saw this. I did not know this. It was an ass cake.

Starting point is 00:01:15 We had a big event here at Social House. If you're in Greenville, come check out Social House. Greatest, best members-only club here in Greenville. Iconic. Yeah, iconic. Yes, yes. First of its kind. And downtown Greenville, we had a big event, good showing.

Starting point is 00:01:29 For the National Championship, the game, not so much. What a blowout. What a blowout. I mean, but here's the deal. Did you know this? not only was it the biggest blowout national championship. The biggest margin of victory in bowl game history, any ball game, the tortilla bowl, the shitty tangerine bowl, whatever. There's never been a greater margin of defeat, and it was the national championship.

Starting point is 00:01:57 It's supposed to be the two best teams. So one of two things is true. TCU was way overrated or Georgia was just that much better than everybody else. Or a little bit of both. A little bit of both. So I was so disappointed. I know. I was too.

Starting point is 00:02:10 I wanted a better game. We all wanted a better game. The playoffs, the first round of playoffs have sucked most years, but usually the championship games been pretty good. Yeah. It was the other way around. We got our only the last couple good games. Oof.

Starting point is 00:02:24 George almost lost it. Yeah. So that was a little of a bummer, but good turnout. Good week regardless. Socialhouse. com. See what cool badass space. Exactly.

Starting point is 00:02:38 So there you have it. Okay, I saw this. I'm going to talk about this and you're going to help tee up some of the other stuff. I got you. Celestial. This is, okay, Ed Shearing's cool. I like Ed Shearing. Like, he went from, like, the one acoustic kind of hip song like 8, 10 years ago. And I was like, where is this going?

Starting point is 00:02:56 This guy is like the greatest artist on the earth right now, one of them. Like, you know. He's an incredible artist. Like him and J.T. You know, like, and JT hadn't put much out lately. You think she busy golfing or doing. doing business, whatever hell he's doing, like, you know. Living his life.

Starting point is 00:03:09 Yeah, living his life. Living in his shoes a little bit. But Ed Shearin, mad props, super good. His careers blossomed way past, you know, acoustic song or whatever. He's like DJN and beats and everything else. Slesh Schultz's his latest song, really cool. Call my attention because I actually don't watch that meeting music videos anymore. But the Pokemon integration on his music videos, very cool.

Starting point is 00:03:36 Yeah. And the interaction, because I saw it and my kids are so into Pokemon. So I'm literally excited to show them the video tonight because they're going to like freak out because they're like so into Pokemon. You got to film like a reaction video to it. Yeah. Oh shit. Speaking of reaction videos, I'll have to talk about it next week. Good Rancher sent me some steaks.

Starting point is 00:03:56 We're going to talk about that next week. Teaser. Yeah. They got them on ice in the car. I got to get those things. They just shipped in today. subscription service for the best meet in the U.S. So more to come on that, try to get them a sponsor.

Starting point is 00:04:08 Sweet deal. They're coming straight to my heart with a steak. How do you go wrong? Yes, but anyway, back to Celestial. You need to go watch this video, great integration. I saw it from the brand play. I was like, okay, I saw the characters kind of in the video at first, and I'm not so intimately knowledgeable about Pokemon that I knew immediately.

Starting point is 00:04:29 I just thought it was like a cartoon intermixture of real life in cartoon, which you see in videos a lot now. But then I started ringing on, you know, the characters kind of come into life and stuff. Very cool. And very fun, very well done. Off to watch it.

Starting point is 00:04:43 Obviously not light on the budget with the, the animation. None of this stuff. None of it was lost on me, the complexities of that video. So Ed's doing all right with his music video production. He's hanging in there. He's clearly not struggling by any main.

Starting point is 00:05:00 But the song's good, too. Yeah. Very good. Next up, we have checks mix. Do you like checks mix? I do. God, I could like eat a whole bag. I had my cheat.

Starting point is 00:05:09 Okay, I'm doing low carb right now. Yeah. Like lower carb, not really keto, just lower carb. Sure. And I had a cheat last night and it was some checks mix. So good. They have collaborated with Sir Mix a lot on a track that plays on the rapper's most famous song, Baby Got Back.

Starting point is 00:05:26 Yes. I will save you all, my version of that. But the lyrics are, I like my snacks and I cannot love. But guess one thing I despise is a bag of snacks with that basic taste. And it seems like such a waste. Fixed on the 1992 hit. This is fun. I don't want to do the rap either, but it does bring back a lot of memories.

Starting point is 00:05:46 I can hear it in my head, but we're going to keep it there. And, you know, I'm just going to go. I wasn't going to go here. I'm going to go here. My wife has a great ass. And so, you know, I'm just saying, you know, and it's like we joke about it just because, I mean, She does. And it's like, we've talked about this song or whatever.

Starting point is 00:06:05 I'll hear it all there. I was like, this is for you, you know, like, or whatever. So, yes. You have to sing it to her, the checks mix version. I'm going to have, I don't know, I have quite the impact. Sure, possibly not. But still a great song. And I guess that was 90s.

Starting point is 00:06:25 Yeah, before I was born. Yeah. For you. You feel old. You were so young. I know. Too old for Leo to Capri. Do you like Chexmix?

Starting point is 00:06:32 I love checks mix. Oh, yeah. Love it. My dad, I was finished showing off my dad's, like, homemade stuff. Yeah, that's the good stuff. Hard to make that. Next up, keeping in the, like, you know, food refreshment situation, ocean spray, you know, cranberries. They have tackled clown fear and marathons with a new spin.

Starting point is 00:06:51 The latest campaign from Orchard continues the brand's offbeat approach to promote better-for-you products. They've got diet cranberry juice, cocktail, and a new product. the immunity orange mango and revitalized cranberry pineapple juice drinks. I'm not really sure there's all ties together, but... I don't know. I went like the red clown nose of, like, you know, cranberry. And I was thinking of, uh, what's the, is it? Yes.

Starting point is 00:07:16 Is that the movie? Did you see the old version? I, yes, it is the only horror movie. I fucking love. I love it so much. Yes. The old one, the two new ones. The old one was a little hokey, but it was still.

Starting point is 00:07:30 good. It was scary. That clown was freaky. Tim Curry. Yeah. And the new one was good to. I haven't seen the sequel. Oh, it's so good.

Starting point is 00:07:39 Not as good as it was the first one, but it's good. Yeah. But who's not scared of a clown, you know? Yeah. It's like, kind of weird. Salty and they smell bad. It's an interesting, it's an interesting campaign to me. Yeah.

Starting point is 00:07:52 I don't know that I quite get to. It's talkable, but I don't get it. Yeah. It's like, it said, one at a woman confronts her fear of clowns. head on with some martial arts abuse of the clown in question. Another ad of a man decides to take on a marathon with no training whatsoever. And it's ocean sprayed that gives him the courage, I imagine. Yes.

Starting point is 00:08:13 It's courage to battle the crazy clowns. That's the bravery. Cranberry juice gives you bravery. I just think it like, isn't it supposed to just like clear it out if you got like a UTI or something? Yeah. I don't know. That would have been a funnier campaign. Yeah.

Starting point is 00:08:28 I could have gone there. Right. You know, call us. Exactly. We'll help you. We got you Ocean Spray. You got some rad news for us. Yes, yes, we do.

Starting point is 00:08:37 Last week, i.e. Tuesday of this past week, Grant and Elena Cardone 10X alignment, we did something interesting. We were probably the only podcast in the world that have both Grant and Elena on in the same calendar year, even the same calendar month. And we did a little remix because we really loved the interplay of both of them. Grant talking mainly about business and kind of the empire as a whole, how he's grown real estate. And then Elena coming in and talking about their alignment as a couple, her role in the 10X empire. And so we blended those together. And I think a really impactful episode talking about not only about business alignment. I think there's a couple entendres there with the alignment of 10x empire and the alignment of them as a couple.

Starting point is 00:09:22 And so I'm hoping my wife take notes because, you know, we're trying to get aligned. Build that empire, right? I know. The offered empire. You know, one kid at a time. Right. Yours, mine and ours. But yes, it was a great, really good episode.

Starting point is 00:09:40 I hope you've been checking that out on all the platforms, including YouTube where you can watch the video, video highlight clips and the full video from that episode. We're working on next week's episode as we speak. We're doing a couple other remixes, Best Entrepreneur. version, a few other remixes where we really intertwined. The thing is, it's not regurgitated. What it is is we have 300 episodes of amazing content.

Starting point is 00:10:06 Yeah. We have a library of some of the best entrepreneurs, celebrities, sports athletes, talking their business journeys in the world. And we just, we don't want that content to just live, you know, in the past. In the past. Forever because we have new listeners. And we have new listeners. And we have ways to kind of mix some of these things into the best ofs.

Starting point is 00:10:26 Not only the best ofs, but similar topics. And really concentrate the information. Exactly. Yeah. So we're working on that on a lot of episodes. We want to bring that value back to both new and current listeners. So more, probably three or four different really special episodes will be coming over the next few weeks. While we're rounding out our new guest episodes, we're also got a pretty cool episode that's going to come out on how to maximize your Instagram growth in 2020.

Starting point is 00:10:54 We had a good guest on The Growth God who came on. Really unique guy who's done a lot of stuff in growth hacking. And we're going to tell you how to hack your way. Not even hack your way. It's not this is all white up and up label like up and up and up stuff. There's no black market things. It's just how do you really take advantage of the algorithm? What do you have to do to get ahead on Instagram in 2023?

Starting point is 00:11:16 It's going to be a fun episode. That's what I need. Coming out any day in the next couple weeks, we're going to announce some of our episodes here shortly. and we do want to give a shout out. I'm wearing a half today. Are you going to take a vacay this weekend? I might.

Starting point is 00:11:31 You know, a lot of the employees did, I think. I know I was out sick, and I'm like chomping at the bit to get my hands on this stuff. Yeah, I've got the hat on today. Vacay, the newest sponsor for the Radcast, the official CBD sponsor of the Radcast. Best third-party lab tested CBD in the country. That's a big deal. It is. You know, we had a great call with Chris Hansen, one of the founders of Vakey on last week, learning more about the company and the product.

Starting point is 00:12:03 And, you know, how great is Chris, number one. He's so cool. I mean, so down to earth. So knowledgeable. So knowledgeable. And how just specific he is and the type of pride in his intentionality and developing this. And explaining it in ways that, like, people like me who have no understanding or the history with any of this. He was great.

Starting point is 00:12:21 This is not the, you know, I don't know what I'm getting at the gas. stuff or I'm not sure what's good. This is not stoner CBD. Yes. He's been very intentional about the different flavors and types and the amounts of the ingredients that go into them to get just the optimal, you know, like, same thing with like, okay, when you drink wine, you know how you feel after a glass or two. You know what to expect.

Starting point is 00:12:47 You know you're not going off the deep end. Right. You're not going to be tripping. And so he's been real intentional about like not over-medicating people, you know, with ingredients that either aren't natural or aren't tested. Yeah. With amounts that aren't. And so if you're looking at the video, you can see some of this.

Starting point is 00:13:02 They've got gummies. They've got sleep aides. Sleep aides. Yes, all of those things. And again, these are lab tested and approved for consumption to be safe. And so obviously taken responsibly in over 21. We've got to put that in. Yes, we need to encourage that.

Starting point is 00:13:20 But we did get good reviews from a few of the. of the team. They just said, hey, relax me. I felt better. And Chris comes from a pharmaceutical background, which I think gives him even more credibility in this field. That's right. He has such a heart for it and taking care of people.

Starting point is 00:13:35 Yes. Takeavay.com. Vacay, the official CBD sponsor of the Radcast, good merch. We're going to do some giveaways here soon. We've got some boxes. So if you want, you know, get on that. Yeah, send me a DMs. Send them your way.

Starting point is 00:13:52 We'll send you some samples or something. All from our great partner, Vakey, Chris Hanson. We got some dating app news. Tinder and other match dating sites like Hinge, match, plenty of fish, etc. Are launching a new campaign that will introduce in-app messages and email notifications to give users tips on how to prevent being scammed online. This is very smart. Very smart. Look, we kind of moving through this progression with digital where, okay, at first, you,

Starting point is 00:14:24 you know, 20 years ago, let's call it. Okay. Ooh, this is cool and neat. I'm not really sure about it. And then we got real comfortable with things. And we're kind of giving away a lot of privacy and doing things. And I think now we're like, you know, the last 18 years, people are going, wait a second. Okay, we're using that.

Starting point is 00:14:40 Are you real? We're doing this. Are these real people? Yeah. Who am I giving this to? Who's out there? Yep. So it's really important that we make these digital spaces safe and that you, and that they share and show

Starting point is 00:14:53 how they're kind of bringing these things to avoid scams and stuff. Especially with dating apps where you are already in a place where you're likely to share personal information. Exactly right. To cover their tails like that. It says scammers often play what's known as the long game where they try to build a relationship with their victim by taking them back and forth before asking for money for things like that. I mean, they know what they're doing. Yeah.

Starting point is 00:15:17 The scammers, the robbers, they're always ahead of the good guys. Yep. And they know how to pretend to be good guys for a long time. time. That's right. Other red flags include when a scammer wants to chat via third party platforms. They want to get you off the main platform and onto something else. Back all the things. Yeah, because, you know, we can't talk about these things here. Well, yeah, you can't. You're just trying to get, you know, something. More info. Social Security. Exactly right. So really smart. And I like this a lot.

Starting point is 00:15:44 Some meta news, Instagram and Facebook introduce more limits on targeting teens with ads. Starting next month, so February, meta will remove the option for target. advertising to teen users based on gender and end advertisers' ability to target personalized ads to under 18 users based on their in-app activity. Again, back to that privacy. Yeah, and it's expected, and it is what it is. You know, being a marketer and an advertiser, it makes it more difficult because you want things to be relevant, you want to serve it up.

Starting point is 00:16:17 But obviously, you need to be sensitive to what you're serving. We're moving back to this really interesting place with digital. digital. So traditional marketing, let's call it TV, let's call it radio. You know, the great thing is it reached a lot of people at once. The bad thing was it wasn't hyper-targeted because, you know, you had, you watch the sports, whatever, there's a wide swath of types of people, age, demo, and everything that watch certain programming. Certain things obviously skewed to something.

Starting point is 00:16:50 You know, I know how you like to your lifetime movies. Oh, yeah. Excuse your reaction. Mine, Dateline, you know, so, you know, but I'm probably a little bit of an anomaly for Dateline. You know, I mean, I'm not sure every 45-year-old man is watching, you know, dateline. Is that one of those red flags we're talking about? Yes.

Starting point is 00:17:07 How to get away. But see, and digital comes along and you can get hyper-targeted. And so you can spend less money, but target the right people with relevant content, sell more stuff. And traditional was always like, they call it prey and spray. because you've had a lot of overflow. There you go. Yes.

Starting point is 00:17:29 Because, hey, I hope this works. It goes to a million people. I hope there's the movie that they're going to buy our product. Weirdly enough, digital cracking down on a lot of these things and making us go a little broader with the targeting. Yeah. It's like back to the future a little bit. And what it also is doing, your creative has to be good.

Starting point is 00:17:51 It has to break through because. Yeah. If you're not positive that the product or service your marketing is hitting the bull's eye of your target, then your creative has to break through to a broader target to great interest. Yeah. And so if you're a marketer out there, you need to be paying for good creative or have a really good creative team because you're going to have to break through more because you have wider targets that these platforms are making you go to. And thus, the need for creative that stands out is even higher. So there's your breakdown for what it really means. Truly.

Starting point is 00:18:26 This next one. YouTube will begin sharing ad revenue with shorts creators starting on February 1st. This is a really big deal. To prepare for the upcoming change, YouTube is starting to roll out new terms for all creators in the YouTube partner program. Creators need to accept the new terms by July 10th to remain in the program. The major change to YouTube's partner program will allow creators to earn money from ads that are viewed between videos and the shorts feed. Good stuff. Very good stuff.

Starting point is 00:18:51 And here's a deal. I'm going to go ahead and admit this. It's on my, I don't do resolutions, but I do have goals for this year for the business, for myself, for other things. And Radcast is going to make a dent on YouTube this year. Let me just say it. We are out there.

Starting point is 00:19:07 We have like 2,500 subscribers, which compared to our audio podcast is nothing. But like, we have it. Crack the code, but we're going to crack it. It's a tricky algorithm. Yeah, manifest it. And with, especially with shorts, let me tell you. I just said it's hard to target those younger ages.

Starting point is 00:19:23 But look, if you do have a browser service that you need to target a younger demo, they're on YouTube. Yeah. And they're doing shorts too because my kids are on there because we don't let them on social, true social media yet where they can interact and have weirdos contact them. But they're on shorts all the freaking time. And so it's a good place to target younger demo, but it's also a great place because of just the volume of people. Like this is the biggest TV network in the world. People don't realize it. It is.

Starting point is 00:19:52 It's not NBC. It's not ABC. It's not ESPN. It's fucking YouTube. And it is time for me not to ignore it for our business. And I tell you, if you're out there, you need to be on it as well because it's, it may seem like the oldest video network. Yeah. But it's the most popular video network.

Starting point is 00:20:09 And it's only getting more popular. And it's so stable. It's so stable. It is. And some of the crowdedness of TikTok and Instagram, which are booming and great. And I love them. but YouTube is where it's at. Yeah.

Starting point is 00:20:21 And I've got a super earmarked this year where we're going to go all out on YouTube. Love it. Cleaning some live content. So this is smart. Yeah. Sick deals. TikTok news. Always love to see it.

Starting point is 00:20:36 TikTok users now have access to in-app movie and TV pages powered by IMDB. This is kind of interesting to me. TikTok has partnered with IMDB to allow users to tag a movie or TV show in their videos. The link directs viewers to an in-app page with information about the specific title provided by IMDB. You can add it to your favorites, follow different stars, shows, movies, entertainment. This is smart for IMDB. Let me just tell you. I mean, this is where people are at.

Starting point is 00:21:02 This people are doing engagement. They're talking about things. Smart for actors, too. Yeah. So you get all that integration. Look, I still, to this day, I'm a reviews guy. I guess most people are. But I am definitely like on movies and TVs and vacations.

Starting point is 00:21:17 It's the parents' guide and everything. It drives Nicole crazy because I'm like, I don't need to read some reviews on this TV show if we're going to invest in it. You know, like time is limited, folks. Yep, that's how my boyfriend is. So I go to IMDB and I'm looking at those user reviews. And some of them I can tell we're bots or whatever. But then I'm like, you know, if there's enough good stuff or bad stuff, I'm like reading between the lines. So I use it anyway for that kind of stuff.

Starting point is 00:21:39 So we're going to integrate where people are naturally interacting and talk about it. It's super smart. And, you know, it's going to help me. I'm looking at somebody's TikTok. I can tag myself in my IMDB. There you go. I'm on there. One short film, one time.

Starting point is 00:21:56 Yeah, it's not. And last but not least, Spotify. Christina does. It's a short film. No couches involved. Spotify's new time capsule feature. This is fun. We'll let you revisit your musical theater,

Starting point is 00:22:10 Jesus, musical taste a year from now. Spotify is introducing a new in-app experience called playlist in a bottle that is designed to let you capture your current music tastes and revisit them one year from now. Hey, spend the bottle. This is great. Did you play? Was that a thing when you guys were kids? No.

Starting point is 00:22:27 I mean, it was, but homeschooled Bob Jones. Oh, yeah. Listen, I had sermons against that game. Yeah,

Starting point is 00:22:32 this is fun. I mean, I don't know, you know, I'm an Apple music guy. I think I've said that already. I got some hate love on TikTok about it. But I think it's because all the millennials out there like,

Starting point is 00:22:42 no, Spotify's it. And I don't hate Spotify. Look, I'm Apple music. person through and through. It just sounds better on an iPhone. Yeah. People were like, no, he does.

Starting point is 00:22:51 Yes, it does. It does. It does. And I'm just used to throw all my playlists are. It's like once you get a playlist set up somewhere. That's it. Kind of like, okay. Leave me alone in my ways. Yes.

Starting point is 00:23:02 But it's fun. Okay. So I'm going to try to think about I would use this or not. I probably would be cool to come back to it. I would if I was on. It's not enough to get me on Spotify, but if I was, I would use it. Yeah. I do want to give a shout out to the official merchandise.

Starting point is 00:23:16 a sponsor of the Radcast, branded bills, brandedbills.com. It's beanie season. It's a little chilly out there, even in South Carolina. Got all the hats and all the gears. Christina's holding up one of our many. Trucker hats. Yes, cool hats. We've got a plethora here.

Starting point is 00:23:32 So please DM me so I can send you one. Or use Radcast 20 at the website. Tell them the Radcast sent you. Go to our website, click on Radcast. We're going to have vacay up there soon on our sponsors page. Take you right to the website. that'll give you 20% off immediately. Tell them the Radcast sent you our good friends and the official merchandise sponsor of the Radcast.

Starting point is 00:23:55 Very good. The, um, I think, I think we're good for today. I would agree. And, uh, I think I'd draw some knowledge, you know. I'd say so. It's red between the lines. Yeah. Uh, and, uh, any final words?

Starting point is 00:24:08 Take a vacay. Yes. Yes. Winning doubt. Take a vacay. Take a vacay. dot com appreciate everyone out there hopefully everyone has a great week hopefully the super bowl will be better than a national championship that's all we can hopefully amen to that we'll

Starting point is 00:24:24 see where it goes go bills hey guys you know where to find me i'm at ryan offord on all the platforms instagram facebook tick tock you can find me all the contents there a lot of good stuff on personal branding can learn about that at ryanofford dot com christina gossi producer nick ryan offered we'll see you next time on the ratcast watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad.com or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of January 13, 2023 Marketing and Business News: Ed Sheeran Teams Up With Pokemon for New Song 'Celestial'

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