Right About Now - Legendary Business Advice - The Week of January 19, 2024 Marketing and Business News: Apple Overtakes Samsung as Biggest Smartphone Maker

Starting point is 00:00:01 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up guys? Welcome to the latest edition of the Radcast. It's Friday, January 19th, 2024, your weekly marketing and business news of the week. joined my co-host, my good friend. He's in Orlando today,

Starting point is 00:00:35 instead of the warm confines at the Vacay Lounge. Chris Hansen. What's up, brother? What's up, bro? How you doing, man? I'm good. Just back from Mexico. Yeah. You're nurturing my sunburn with a little bit of windburn now?

Starting point is 00:00:51 Yeah, exactly. It went from 87 to 37. And if you look at it on the map, we're not that far south of the, that it's more west. I don't know how somehow Mexico and South Carolina can have 50 degrees swings, but they just don't get the cold front that came through. So had some much needed R&R with the family.

Starting point is 00:01:11 And Nicole and I had a great time with the kids. So it was good. Funny story coming back last night. It was late. And we got back here still on like vacation time. We were coming through the kids needed to eat. So we started it, you know, the good old chick filet on the way back. Nothing bringing you back to America like a good Chick-fil-A drive-thru.

Starting point is 00:01:32 And we had it call. The girl delivered it to the car. And I said, Grazzias. You were just, dude, I, the whole kids at DeKolle broke out,

Starting point is 00:01:47 like, dying laughing. I was still in, like, Mexico, like trying to speak the language. The Chick-fil-A girls just looked at me like I was, like,

Starting point is 00:01:56 I don't know what. Bro, you would fit right in in Miami. Hey. Yeah, that wouldn't look at me funny. But the South Carolina Chick-fil-A girl thought I was, I don't know, either trying to be in smart ass or I don't know what. She clearly could tell I was Hispanic. So though my dark tan might have confused her, did get my tan on. But it was lovely.

Starting point is 00:02:20 We had a good time. But hey, we got to bring the people what they need. Got to bring them the news. and nothing starts the news like old Bill Gates does. And depending on the news article, who you trust or who you get your news from, either trying to scare you, try to enlighten you or nothing to worry about here, nothing to see here. Pay no attention to the man behind the curtain.

Starting point is 00:02:47 Bill Gates is predicting that AI, also known as artificial intelligence, will be transformative for everyone. within the next five years. Despite concerns about impacted job, Gates believes that history shows new technologies create new opportunities. He thinks AI will be making everyone's life easier, particularly in areas like doctor's paperwork,

Starting point is 00:03:13 where efficiency can be approved. So that was the one area. I'm glad we can make doctors lives easier. Gates praises the improvements in OpenAIs, chat GPT forward visioning it is a white collar worker capable of providing tutoring, health advice, coding assistance, and technical support. He emphasized incorporating such technology

Starting point is 00:03:33 into education and health care, benefiting both rich and poor countries, while the International Monetary Fund expresses concerns about eye-deepening inequality. Gates remains optimistic about the positive impact. Gates, who's committed to philanthropy, addresses concerns about losing wealth, stating that he has more than enough for personal consumption

Starting point is 00:03:53 and continues to focus on giving away his fortune to the Gates Foundation. Bill Gates is telling us what to think about AI and how much money he's giving away. Take that for what it's worth. He must be a good guy. Yeah, he must be. Nothing to see here. But I take that more from the standpoint of I do think that there are segments that this can expand into. I had this conversation a little bit with my wife, like with education,

Starting point is 00:04:23 like how they're going to embrace it versus fighting it, like people trying to cheat on every test. Knowledge has gotten cheaper. So how do we make it about the application of the knowledge instead of the knowledge itself, maybe? That and I don't know. Dude, I think about how many essays are being written by Chad GPT for assignments. Yeah.

Starting point is 00:04:46 They're probably now written a chat bot that allows the teachers to input the essay written from the students to see if it was in fact written by that they need that GPT they do cheap PT that's that'd be a great name for like homework. Hey college homework app. Hey, there's a business idea if you're out there. Cheat BT rings too. So there. Not old school.

Starting point is 00:05:13 If you really want to have a proud business mode of helping kids cheat on tests. Hey, it was a good business can pay to write essays for people back in the day, but now, you know, you have GPG. Exactly. It's having a big impact, and I think it's going to get interesting because I was reading. And this is where there was another article I read. I won't read from it specifically, but it was just talking about the challenges with

Starting point is 00:05:42 knowledge is whoever's controlling the knowledge. And depending on the beliefs within any country, what they allow or don't allow because you still have filtering and things like that. So where it will be interesting is once you factor or filter in a China or someone else's core beliefs and what they will or won't allow. And so it's like,

Starting point is 00:06:09 you can bend truth very easily. Yes. And I will say where I get a lot of my knowledge is movies like Mission Impossible. Like I watched that on the plane. And so it's related to this. The latest movies like Dead Reckoning or something like that. But it very much deals with supercomputers getting too smart for their own good.

Starting point is 00:06:33 And literally, Tom Cruise is battling a supercomputer in the movie. And anyway, it's all fun. And I'm having a little bit of cynical nature here. But at the same time, that's the big fear. It's like, what do we cross the line of the computers becoming too smart and too self-aware, right? So, sentient. There's been a couple of movies about it. And like, all right.

Starting point is 00:07:02 Can we be a little bit more cautious? Clearly, they're making movies about it. It's possible. Yeah, exactly. And I don't know. It seems like all the movies started coming true, right? I'm still waiting on the flying cars, though. I talk about that a lot.

Starting point is 00:07:16 We need that to come true. But it was interesting. If you haven't seen, this is today's episodes brought to you, I've missed it impossible. Go watch that newest movie. It's funny how these storylines seem to always start to interject into all facets of life. And they might be on to something with where that's going. So we'll see. In a little bit of lighter news, but still important.

Starting point is 00:07:40 And this comes to us from inside.com. Walmart Plus is launching Save Your Resolutions campaign. Last week we talked about somebody trying to break your resolutions. Walmart's trying to help you save them. Walmart Plus has launched its Save Your Resolutions campaign starring TV host Andy Cohen. The effort features an ad that pokes fun of people who give up on their New Year's resolutions. Walmart Plus is the Retailers membership program that offers in-store and online benefits to shoppers. And just for those listening, Walmart Plus, Amazon Plus, similar type experience.

Starting point is 00:08:14 The campaign launched right before National Quitters Day. the second Friday of the new year, we would tend to start giving up on our New Year's resolutions. The 30-second ad spot opens with Cohen, partaking in yoga, tennis, painting, working out other activities. It highlights how a Walmart Plus membership can save your resolutions, providing saving incentives that can make those activities easier and more affordable.

Starting point is 00:08:39 So there you go. No more quitting resolutions. We've got to save them. Or I have an idea. Just create habits instead of resolution. And then you don't have to worry about it anymore. Change your routine and stick with it. Bubbly is launching a dry January campaign inside.com.

Starting point is 00:09:02 PepsiCo co-owned sparkly water brand Bubly has launched a dry January theme campaign. Central to the effort is an online sweepstakes to win a year's supply of the bubbly. Consumers can their online sweepstakes to win their own press for bubbly gold. and white button that leverages LTE technology deliver years worth of bubbly. So I guess you just hit the button and it starts and it comes to you. The online suite takes is open through January 31st and give away 50 buttons to consumers. Only in New York, Los Angeles, Chicago. What the heck?

Starting point is 00:09:35 Got to be in all those? New York, Los Angeles, Chicago. They don't like the small towns. Bubbley is also giving out a free eight-pack to a thousand randomly selected consumers nationwide. Dry. I'm not a big sparkling water person personally. No? No.

Starting point is 00:09:54 I get down with it. I like water. I used to like it more. Oh, but not sparkling. You can't drink it fast enough. No, but dude, sometimes you need a good burp. That's what Coke's for. I agree.

Starting point is 00:10:10 I'm trying to cut back on Coke, so Berkeley's going to fill in. Try some Coke zero. You need that burp to move the food down. to get that next round in. Yeah, exactly. I like Coke Zero. It's better for you. No sugar.

Starting point is 00:10:24 I know someone's listening that can relate to this. I can't. No, I like to burp too. I just don't have to have sparkling water too. You just want a little bit more sugar in that water. Yeah, or fake sugar. Yeah. All that stuff.

Starting point is 00:10:37 High fructose corn syrup. I like low fructose corn syrup if there's such a thing. But dry January. Only halfway through. I can't say I honor dry January while I was in Mexico. That'd be tough. But once again, I don't need these calendar sessions. It's all about moderation year-round.

Starting point is 00:11:00 So that way you don't have to have dry moments in life or overly wet moments or whatever that might be. Whatever the alternative of dry is. I think it's wet. The irony is when you drink a lot of alcohol, it dries you up. So you're dehydrated. So the irony of calling it dry January. I don't know. Pass my pay grade for what kind of makes something that way.

Starting point is 00:11:26 Inside the creator marketing trends expected to go viral in 2024. This is coming to us from marketing dive. So marketing trends, creator marketing trends. I'm going to have a class of the days. Creator marketing is typically influencers or other people that are regularly posting content. Might even be brands, but typically an individual. So in 2024, the creator economy is surging marked by a 44% increase in marketing investments. So it can be more and more money being invested in influencer marketing slash creator marketing.

Starting point is 00:12:01 So this is going to be a $480 billion industry by 2027. Creator-led advertising gains traction exemplified by successful campaigns such as billion-dollar boys collaboration with, Lipton Ice Tea. The impact of creator content on brand loyalty surpasses traditional ads. But as consumer social media posts decrease, collaborations become crucial. Predicted trends include selective partnerships, declining pay-to-play deals, and brands hiring creators for owned channels. Follower counts become less relevant and a mid-tier category gains attention.

Starting point is 00:12:51 Longer form content is expected to resurgence and social commerce, particularly TikTok shop, hold the promise. The combination of influencers with AI, pardon me as I switch pages, including generative AI and virtual influencers explored with an emphasis on maintaining trust and all. authenticity. So again, I don't know why we have to change these terms all the times, creator marketing, influencer marketing, one and the same. The big number here is it's currently a $250 billion, but it's going up to $480 by 2027. And consumers don't always trust brands and they know they're being marketed to. We talk about these things a lot. And so you're going to see as these creators, the platforms, less content, like from regular people and more and more from content creators.

Starting point is 00:13:49 It's like, how do you balance things feeling like ads and things feeling like organic content? And I think that's where the, I don't know, the rover's going to hit the road with, if we can maintain that. And I think that's where stuff like podcasting and things that we've talked about on the show become really more important. and as alternative ways to get your messages out there. But I also will be, I think that's where the,

Starting point is 00:14:17 like they mentioned here, longer form content, whether that's podcasting, whether that's YouTube, longer videos, good storytelling, all that stuff. But,

Starting point is 00:14:27 and then TikTok shop is not completely surprising either. So TikTok continues to do well for sure, even though I don't get on it as much, no matter how much we talk about it. still don't get on it as much as a lot of other people are. I don't know why that is. Same. I talked about yesterday was another buddy of ours.

Starting point is 00:14:47 I need to get on it more. Yeah, it's important. But I don't know. Just going down that rabbit hole. I just tend to want to avoid him. Yeah, bro. Like, I'm trying to avoid the doom scrolling. I don't want to get sucked in for 45 minutes or how long it is.

Starting point is 00:15:03 Yeah, exactly. But I just keep going back to 480 billion. billion dollars, dude. It's a big number. There's a lot of money out there. I can't say I've heard of billion dollar boy. Billion dollar boys club, I think. It's a clothing company.

Starting point is 00:15:20 If that's who it is. Yep. They've been around a long time. That was like Ferell 2002. They came on the scene. Interesting collab, honestly. With Lipton tea. Yeah, I don't know.

Starting point is 00:15:35 Random. Exactly. I used to drink a lot of tea growing up. my mom used to make brood tea. It was just always in the fridge. We used to drink like two gallons of tea a day. And then I think my dad, when it was like 40, got kidney stones. And the doctors, like, y'all drink a lot of brew tea.

Starting point is 00:15:51 And my mom's staring at the wall going maybe a little bit knowing that's all we drank. We didn't drink much tea after that. This was fresh. I thought I was drinking the brisk out of the can from the vending machine. I was never a vending machine tea guy. at the baseball fields chugging that Lipton brisk.

Starting point is 00:16:13 Yeah, exactly. I don't know. I did like this. Okay, so I'm a big Coke Zero Cherry fan. I like Coke Zero Cherry. They're hard to find the gas station sometimes. I don't know why that is.

Starting point is 00:16:26 And QT, I'm talking to you. You don't ever have Cherry Coke Zero. And you're the best. We prefer you in the area for convenience store stuff, but you never have Cherry Coke Zero. So it sends me to some of your competitors. But we're not talking about Coke. We're talking about Pepsi.

Starting point is 00:16:42 Somehow Coke makes it into the conversation, even when it's the article. They can't get out of second place. Sorry. And if you want to learn from me directly, join my newsletter. Ryanofford.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout.

Starting point is 00:17:01 Join that. It's free. It's daily. Just like this show, give away our best advice. Marketing Dive. Great marketing news source. dot com. Pepsi Wild Cherry courts aging millennials

Starting point is 00:17:12 as flavored soda sales pop. Hey, I like the play there. Soda Sales Pop. You ever call soda Pop? I didn't I remember I had a coach that would always refer to it as pop.

Starting point is 00:17:30 I don't know. Is that a northern thing? I think so. Give me a pop. I always see back to the Back to the future. He goes into the things like, just give me a tab. Son, you can't get a tab until you order something.

Starting point is 00:17:47 Anyway, sorry. Pepsi joke, dad joke. Pepsi is launching a dedicated campaign for its wild cherry variant titled Get Wild. They need to hire me for the voiceover. Targeting aging millennials who are settling into adulthood and all those poor millennials. The campaign recognition.

Starting point is 00:18:08 recognizes the changing definition of wild for its demographic followers, following followers last year's Pepsi's rebrand. Man, that's a very confusing order of words there. The ad highlights everyday indulgences, incorporating nostalgic music references. Pepsi Wild Cherry aims to appeal to millennial women. Key demographic following flavored cola sales. And the campaign includes partnerships with women-owned media outlets. Brand is also emphasizing its zero sugar products offering free samples and a retail promotion. And win a trip to the 2025 Wild Card Weekend.

Starting point is 00:18:48 Okay. Look, I like, the only reason I thought this is interesting is because I like Cherry Coke Zero. But if Pepsi Wild Cherry get in some QTs, then it's all good. And I do think that I'm starting to see the zero sugar thing more, more, like everywhere. It's clearly like they've gotten the word is out that sugar is like killing people. And then people are finally like avoiding it. Oh, my business partner is about sugar-free Jolly Ranchers last night. Oh.

Starting point is 00:19:23 It's everywhere. I know. It still has poison in it. Yeah. Exactly. You still got the aspartame in the red 40. I don't think the sugar's making that big of a deal. I don't know.

Starting point is 00:19:36 I think it helps with calories, but I don't know that it's helping with. overall wellness or health. That's like my biggest fear is like all the cooks. I've avoided the sugar forever, but then something else gets you. The phenolinole, I mean 44. Whatever. Yeah. The stuff you can't pronounce.

Starting point is 00:19:55 Those other ingredients that we can't pronounce. So we don't really know what they are. Exactly. If you can't pronounce it, I'm not worried about it. You can pronounce it. If I can't say it, it doesn't make it real, right? Yeah. I think that was the goal of naming these things.

Starting point is 00:20:07 I will say the next article is about X and so we're starting down to get into the Elon Musk territory but I will say I did see we've had this huge cold front sweeping the U.S. And the Tesla batteries aren't charging in the cold. I saw that. Everybody's wanted to get us on these electric cars. The damn batteries won't charge when it gets cold out. They're stranded.

Starting point is 00:20:33 They're stranded. Caught it the Tesla. The electric car junk. because the batteries are charged because the temperature's too cold. I'm like, this is the problem. I want to be. Did no one think about that during development research and development phase? They developed this shit in what, like Texas and Florida?

Starting point is 00:20:51 And so it's like in California. In California. Perfect weather you're around. You need to go to Chicago or a bigger city where it's freezing to test all afterwards. I'm sure they go through some amount of it. It's just when the temps have been what staying in the steady like negative tens or nothing like that, they probably did go to that extreme.

Starting point is 00:21:11 So a lot of upset Tesla owners. Elon Musk demands another huge payday from Tesla. It's comes from CNN. Elon Musk announces desire for a larger stake in Tesla, aiming for around 25% of the company's stock, double its current ownership. Musk emphasizes the need for significant voting control, enabling influence without risking being overruled,

Starting point is 00:21:34 especially as Tesla's expands, into artificial intelligence and robotics. Expressing discomfort without substantial control must suggest he would prefer developing products outside of Tesla. CEO highlights the importance of the ongoing Delaware ruling on previous massive pay packets before agreeing to a new conversation plan. Musk contends that having 25% ownership would offer influence but still subject to shareholder votes. Must seize the company's future in AI and robotics, including to develop. of humanoid robots. Tesla stock dipped 1.5% lower in pre-market trading following the announcement.

Starting point is 00:22:19 I get it, though. He wants a little more control. And it's so funny to me, I understand how this works. So I don't need to you, like, made a DME. And you know how corporate, once you get into a corporate says, your board of directors. I know how it all works. But it just translates me and talking to Dave Asprey, what happened to him with bulletproof coffee, like the board you're on board like nixing you and stuff it's just like you start a company you make

Starting point is 00:22:43 it this big and i get it once you sell or have stock or you i get how all that works but you get ousted like lack of control i don't know something blows my mind about that proposition once you've brought a company to that level it's crazy yeah job same thing happened to him right yeah with it's i don't know greed yep Apple has overtaken Samsung as the world's biggest smartphone maker. This is from Hypeast. Apple has surpassed Samsung as the world's top smartphone seller for the first time since 2010. Apple sold 234 million units in 233, capturing 20% of the global market.

Starting point is 00:23:30 While Samsung sold 226 million units, the shift is attributed to Apple's innovative strategies, increasing competition with the end. Android market. I thought Apple had already overtaken them, so this was a little, but it's, then I forget the Samsung and Android are a lot bigger in other countries, but. Right. I just, I'm ready for some innovation, though, on the smartphone. There's another guy, the master investor on Instagram, it's a big stock trading guy, but he was, he's been talking about this for a while where Apple is not innovating at all.

Starting point is 00:24:03 Like, they're stagnant. Yep. They're not bringing anything different to the table. Yeah. And whatever that, like that head display that's supposed to like transform. I don't know. I forget the name of it. And already, like they make a big news announcement.

Starting point is 00:24:16 And then it's delayed and how long it takes like transformative computing or something. And it's, I don't know. It's like new camera, bigger display. Sick. Let me wait a line for four hours for this and spend $1,200. Yeah, but it's made of titanium now. If it's always one more commercial worth it. But it's the titanium.

Starting point is 00:24:37 iPhone. It was a titanium before. I'm disappointed. I'm going to send my other one back because I just assumed it was already made a titanium. It's now made of adamantium. Even the Wolverine can't cut through it. That's what's going to turn into. I know. The Mikhailo Bolter was named sponsor of Team USA through 2028 Olympics. They've been named the exclusive beer sponsor for Team USA at the 24.

Starting point is 00:25:09 Summer Paris Olympics as the Milan Cortina and the Los Angeles Olympics in 2028. This sponsorship follows InBev's recognition as a worldwide Olympic partner through 28. Michael Bolter is known for its sports partnerships, aims to connect with global fans and emphasize responsible consumption in this collaboration. If you're going to be running the Olympics, you need that low-collaric beer. You can't be getting weighed down by bud fat. Guinness. Blood heavy. No, bud heavy.

Starting point is 00:25:45 Got to have the ultra. I know. But there is some minority, though, of even alcohol at all being in the Olympics. It's like, how many of these Olympic athletes are really even drinking one drop, at least in training phases and all that stuff, right? And if they are, are they reaching for a Mick Ultra? Yeah. Those Russians are drinking all that vodka while they're.

Starting point is 00:26:07 Getting ready. Vodka and performance enhancing drugs. It's amazing what testosterone and growth hormone mixed with vodka. Savage. I did want to mention to report of social holidays. Today is National Popcorn Day. Pop it if you got it. Pop that popcorn.

Starting point is 00:26:35 Are you a big popcorn popcorn? popcorn guy. I actually had a bag about two weeks ago. Yeah. I like it. I don't eat a lot at home. Movies?

Starting point is 00:26:45 Yeah. If I go movie. Oh, yeah. Extra butter. I'm dumping that bunch of. Oh, yeah. Oh, yeah. Yeah.

Starting point is 00:26:52 Tomorrow's National Cheese Lovers Day, January 20th. And from a business standpoint, look, we have fun with these, but get to know your customer's day is Monday, the 20th. Or excuse me, tomorrow, So while you're not working, if you're more of a white collar worker and you're home for the weekend, get to know your customers on Saturday.

Starting point is 00:27:15 But you should already know your customers. So there's be a good way to collect the emails, though, get to know your customers today. You'd be like, I want to get your email. So I know you better. I can send you more stuff. Be a good boy for it. Yeah. Yeah.

Starting point is 00:27:31 And if you were here, buddy, we'd celebrate this together on Monday, National Hope. Hugging day. I guess Saw you're right to give me a hug as you're not here. And National Compliment Day is next week. So I just wanted to bring that up. So anybody that wants to pay me a compliment, just send it to me on the 24th. Hold it to the 24th.

Starting point is 00:27:56 Hold it to the 24th. I would not be accepting any compliments until then. It's a national compliment day. I did want to anyone to miss. that. And of course, if you didn't miss this past, hit the back button. Cassie Petrie was on. She is a influencer in the music industry working with a lot of groups. She worked with Fifth Harmony and the Backstreet Boys. Shared some good tips for if you're in the music industry or just on social media in general to hit the back button. Next week, Tanner Titister comes on. A lot of

Starting point is 00:28:33 a lot of recommendations for business development coaches, things like that, really great. And I did enjoy an episode I just recorded today that will be coming out soon. The Panda Man, Kyle Newell, was here at studio. If you're looking for a way to really jumpstart your physique, your diet, everything, got some really unique techniques. And let me tell you, we went down some roads, some unique roads, and talked about some controversial techniques. Let me just say that.

Starting point is 00:29:06 I'm going to give you a little hint. You're in for a real treat. I'll leave it at that. On that one, the panda man. He was great, though. Kyle's awesome. Sorry, he's in here cringing a little bit, I'm sure. On that one, these roads, you never know where we'll go on the rad cast, baby.

Starting point is 00:29:29 If it's radical, we cover it. We got real radical. So see how that goes. I'm excited for that one. Oh, yeah. Any final words, my friend? Stay toasty out there, people. Stay warm.

Starting point is 00:29:42 Yeah, you've got to stay warm. You're probably cold wherever you are. So we're keeping a hot here on the Radcast. We appreciate our sponsor, our company. We run it, but we do appreciate that best of my favorite product here. Sleep coming is from V-A-Y-C-A-Y-C-A-Y. Take-A-V-A-C-com. premium wellness product delivered straight to your house.

Starting point is 00:30:04 We've got mushroom gummies, sleep gummies. We've got functional things that help you relax, take the edge off, all third-party lab tested for purity and quality. Take a vacay.com, V-A-Y-C-A-Y. The only way to vacay the way I vacay, straight back from vacay, right into this seat, right into your living room, your number one marketing and business show for Chris Hansen in somewhat sunny Orlando. I'm Ryan Offord.

Starting point is 00:30:37 We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the dot rad. Or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of January 19, 2024 Marketing and Business News: Apple Overtakes Samsung as Biggest Smartphone Maker

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.