Right About Now - Legendary Business Advice - The Week of January 5, 2024 Marketing and Business News: Marketers’ Biggest Concerns Heading Into 2024

Starting point is 00:00:02 You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up guys? Welcome to 2024. It's the Radcast. Our weekly marketing and business news of the week here on January 5th, 2024, my Kimisabe, my good friend, my co-host here on the Redcast.

Starting point is 00:00:34 Mattcast. Chris Hansen. What's up, Chris? What's up, my man? Happy New Year. I felt like I had to really dial it up there. It's 2024. It's like New Year's. That was my version of like fireworks. It worked. I talked a lot of than I usually do, so you got me fired up. It's hard to get me to change that volume. I got to dial up the volume. If it's radical, we covered. It's 2024. We are in the space time continuum. I remember growing up. Like if I'd said the year 2024. Like, this sounds like we're

Starting point is 00:01:06 out there somewhere. Advanced. Spaceships. Flying planes. Someone driving, self-driving cars. We're getting there. We're getting there. It's slower than we thought. I think somebody was

Starting point is 00:01:20 guessing we'd have flying cars by 2024, I bet. That was probably on someone's trend list for technology in 1995. By 2024, we'll be flying in cars. No, still driving those gasoline, guzzling V8s. We're just now getting to electric cars.

Starting point is 00:01:39 It don't make any noise. But we're getting there. I do want a flying car, though. That'd be on my wish list. Heck yeah, I would. I think I've seen some prototypes. I just think they're not very affordable. Not affordable, and I'm not sure how we'll do air traffic control.

Starting point is 00:01:56 It gets when there's no brothers. We can barely manage drones. from 13-year-olds, let alone adults flying cars. Exactly. We appreciate you wherever you are, whenever you are, however you are, for making us number one in marketing a business on Apple Podcasts. We did hit number eight in all business shows in the world over the holidays, so we thank you for that.

Starting point is 00:02:21 There's a pretty big names there, Chris, that we were up and above, not to call anyone out, but we appreciate that. It is a contest. Don't let anyone first. fool you. There is a numerical ranking system. They do rank them. You go on a business under Apple, and when you're on the first page without a scroll,

Starting point is 00:02:41 we get excited. So we appreciate you for listening. And we hope you'll continue here in 2024 as we light it up. Speaking of lighting it up, they do have some pretty good marketing headlines this week, specific to lots of, there's trends, there's forecasting, there's predictions. and there's also biggest concerns. This comes to us from at age. I thought this is actually pretty interesting

Starting point is 00:03:07 because I think if you're a marketer out there, there's a lot of things happening in the industry that have people like questioning what they should do, who they should hire, things like that. But at age put together marketers's biggest concerns heading into 2024. Number one, economic uncertainty. Ongoing concerns about the economy,

Starting point is 00:03:27 including the effects of wars overseas, high gas prices, inflation, and the return of student loan payments are heavily weighing on marketers. I don't know about that last part. I don't know how many markets are going really thinking about student loan payments. That sounds a little political, but the rest of that sounds fair. So economic uncertainties, number one, the rise of AI, the rapid growth of innovation of AI in marketing, despite its potential has left many CMOs feeling uneasy, but its implications and brand safety issues.

Starting point is 00:03:59 three CEO, CMO, Disconnect. That's a disconnect between understanding and prioritizing marketing metrics and roles. This is always a balance because CEOs want sales, want numbers, want things immediately. And the CMO is going, hey, man, we got to build brand. We got to build brand over time. So we need more marketing pieces. Yes. We need more stuff to put out.

Starting point is 00:04:22 Exactly. So see, the marketing department is always trying to stand up for what they're doing, building long-term success for the brand. while also building short-term sales. And the CEO is going, marketing's not working hard enough. It's a little battle that I'm very familiar with. Yes.

Starting point is 00:04:39 I want more sales today. We're like, oh, okay. All right. That's always, that should be like, that's the biggest concern in every year. That is not new. Four, work from home and in-office balance. The struggle to find a balance that benefits both employees

Starting point is 00:04:56 and employers in the post-payment. pandemic work environment. I do see and hear this a lot, especially like larger agencies and larger companies. You let, it's what happens when you let people stay at home for three years and you want them to come back. They don't want to come back.

Starting point is 00:05:12 They have to come back. Dude, I got a Barry's boot camp at 1 p.m. this afternoon. I can't come in the office. Exactly right. That's what it is. I have a peppermint facial at noon and I have my boot camp at two.

Starting point is 00:05:26 I don't know how that's going to fit in with you wanted me to come back to work. Or it's, oh, I'm in Tulum for the next month. You didn't tell me how to be in the office. Yeah, exactly. Working remote. I'm working hard remotely at my mom's day spa down in Key West. Yeah.

Starting point is 00:05:42 Wait, are you getting your work done? Yeah. So there's that balance. I don't think that's unique to marketing, by the way. That's unique to like almost every industry. Organizing talent. Number five, challenges in structuring the marketing workforce efficiently. mix of in-house and external talent and rapid adjustments to media performance.

Starting point is 00:06:03 This is the hardest part. We have more marketing channels than ever. We have more complexity than ever with marketing, like channels and content and influencers and mediums and all these things. So it's, okay, do we have it in-house? Do we have out of the house? We hire an agency. You can't hire, can one person learn how to do all these things?

Starting point is 00:06:22 No. So how many people do you need? So you're having to organize and gather talent. I know this one firsthand or an agency, but much less some of these larger brands where they've got more dollars to spend and they're trying to organize and know exactly how many people are needed to get it all done. So that's on the list. Marketing's biggest concerns heading into 2024. Finally, navigating a fraught geopolitical landscape. Frot's an interesting word.

Starting point is 00:06:54 Fraught. It's fraught. It's fraught with challenges. Fraud. The increasing complexity of addressing polarized customer bases and the need for brands to be authentic yet cautious when speaking out on core political and cultural issues. I do understand this. Like, it's a challenge. You don't want to polarize people. Consumers and all these people, you want authenticity from the brand. You want them to speak out on things. But I can also understand the brand's point of view that you can't win. And if you're, look, if you sell a problem, product or service that you can just lean heavy on one side of the other, then great. Go all in, lean into it.

Starting point is 00:07:34 If you're big red selling bubble gum, you need Republicans, Democrats, and independents to buy that shit. Right. You don't want to stick your neck out there too far. And anyone listening can go, you should. If you're going to be authentic, you have to stand where, say where you stand. But yeah, but it's just not that smart all the time. Yeah.

Starting point is 00:07:56 Yeah, maybe if you're a firearms manufacturer, yeah. But I agree. If I'm selling bubble gum, enjoy the cinnamon gum. Yeah. I don't care what you believe in. I just counsel people to just stay out of it. If I try to think that at least myself, even having a show where I want listeners on all sides to listen, I think if you pay attention to everything that I do, you probably know where certain

Starting point is 00:08:26 and my foundational beliefs lean. But I don't think I have to be disrespectful to the other side and rub it in people's face. And I think that's the difference. So I think we can all agree to disagree or to agree to stand for what we believe while not disparaging the other side. And I think the problem is we've gotten to this world

Starting point is 00:08:50 where everything's black and white. I'm all in, all out. I'm going to tell you, your beliefs suck and they're stupid and they don't make any sense and my beliefs are good yours are bad and when in reality a lot of this stuff is in the gray and if you can at least admit that then and that there could be an argument for both sides no matter how strong you feel and i think that's the path forward we have to find we have to get back to you get back to just accepting everyone can have their own beliefs and that's okay and you can go about

Starting point is 00:09:23 our day and I no part of me now wants to try to convince someone else to believe what I believe that's a losing battle always yeah when has it ever worked it not when not unless it's done the right

Starting point is 00:09:39 there's such thing is influence versus over the top like I don't know just disparagement is the best word I can go and I don't know I think we've got to find the path back to

Starting point is 00:09:53 standing up for what you believe while not taking down or scorching the earth while you do it right you know I think that's what people are so tired of and that's what's going to be interesting with politics this year it's going to be nasty and it's I don't know if you

Starting point is 00:10:10 I almost wish we could clean the whole slate and start with two like new people and like all right and go at it but we'll see So these are the biggest concerns heading into 2024, economic uncertainty, AI's rise. And look, the AI thing is going to be interesting because there's so many parts of that. I think on one channel you have, okay, how much can we use AI to complete some forms of the marketing department that we do?

Starting point is 00:10:42 Like the repetitive tasks, can we use it to generate content or to write or to blogs and to do, you know, all that stuff? So there's like that balance of, okay, how much? much can we trust it to do these things? And then there's the balance of the safety, the brand safety, the copying things, the copyright of stuff is going to get us in trouble if we let this go on its own. And you've got deep fakes and all that kind of stuff. I think it's two-sided there. The disconnect between sales and marketing. That's why I'll just call it that. We're saying CEO, CMO, I'm going to call it the disconnect between sales and marketing. The work from home balance, organizing talent and navigating a fraud geopolitical.

Starting point is 00:11:25 So if you're listening and you're in marketing, you're in sales, you're in business, you're probably shaking your head and wanting to know what the balance of these things are. I'll say this, like on the work from home thing, I just think that genie can't go back in the bottle. And you need to hire the good people that you trust to do what the company needs to get done. And it doesn't really matter where that takes place as long as you aren't like a, if you're a fast food company, you got to come in. We got to make the donuts.

Starting point is 00:11:51 We've got to make the burgers, whatever it might be. But for a lot of white color work and things, like you get it to hire the right people and trust them to get it done. And I think there's a balance. I don't think it can be all one or all the other on the work from home versus in office. And you got to find what I called this in 2001. You got to hire mutants. People that could do a lot of different things. well, they may have a specialization,

Starting point is 00:12:22 but you have to hire people that are hungry to learn because everything's changing so much. No one's going to have one job doing one thing. So you have to hire people that are hungry that want to learn, that want to, look, there's YouTube video. Yeah, the company can train you to do the core job, but you've got to be hungry to learn these other things

Starting point is 00:12:42 to watch a YouTube video, to watch these types of, there's training out there to learn other skills. and so you just have to hire people that are motivated that want to do those things. Motivated and I think disciplined even now with because with more freedom I think people need it especially with this hybrid model dude I see it every day I'm sure you see it walking around there's way more people out and about on a given week day than there ever has been now. Oh yeah.

Starting point is 00:13:11 Even I'm like what is everyone doing? Yeah. Is anyone working anymore? but you can still kick ass in your job and go to a barrier at boot camp at 1 p.m. You can. I think it just takes motivated and disciplined people still. Yeah. And that's the only thing that I get concerned about that the world is starting, is some of the politics and some of the things that changed have stripped the hunger and desire out of the American way.

Starting point is 00:13:44 Yeah, we all want work life balance. Yeah, we all want to do that. Of course we do. But notice there's two words there, work, life balance. It's not just life balance. Most of us work to live. And so you still got to work to live. And I think what we've gotten a little bit into is life balance.

Starting point is 00:14:07 How can I balance my life as I balance my life with all this thing I called work? Just getting in the way of my life. We've got to work to live. We have to swear ourselves. We have to be hungry for all those things. And that's the balance that has to be found. And we'll see if we can get back to more of that. And there's a lot of people doing it.

Starting point is 00:14:27 So this is not to put a lot of people in a box that don't belong there. But I think you do have to, with great flexibility comes great responsibility. I think that's the bottom line. Yeah. And if you want to learn from me directly, join. my newsletter. Ryanofford.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free. It's daily. Just like this show, give away our best advice. I thought this was interesting. Also from adage, adage.com.

Starting point is 00:15:03 AI chatbots predict 24's hottest trends in social media and ad tech. These were probably scarily or, I don't know. Maybe this is. is good use of AI here. Probably spot on. So first, Gen Z marketing apps. Finch, a self-care app where users nurture a virtual finch tracking mood, habits, and goals in a gamified way. Hey, Vena, an app designed for women to make platonic friendships based on shared interest and values. Friender, a gamified friend-making app that matches.

Starting point is 00:15:44 as people based on shared vibe and humor. And Clubhouse Rooms 2.0, a potential revamp versions of Clubhouse with added features like video and spatial audio. What says you about any of these Gen Z marketing apps? I've never heard of any of them. However, I like the sound of all of them. I think it's all, I think people are lonely. Honestly. That's what I was thinking.

Starting point is 00:16:16 I was listening. Yeah. We would see like how do the first one, self-care, support that, take care of yourself better, and then how to make platonic friends or just friends in general, which with things like that have been around for literally like a decade, you almost wonder why things like this haven't taken off more? Yeah.

Starting point is 00:16:38 And actually people have used some of the dating apps. You can turn it on like friend mode and have made. like platonic female friends or whatever that way but I think it's a good thing but I think it tells us that we're all very isolated in real life yeah I spoke about this in my not trends but marketing ways that people can get ahead in 24 and I think I think there's going to be the people that get ahead are going to be this return to in real life experiences I just think that it's playing into this thing people are lonely but I think with the pandemic, hopefully behind us and everything with that.

Starting point is 00:17:19 And we've been way beyond it. For three years past, but it's like, I think people like really ready to embrace, like, getting back to in real life experiences. And whether that's branding and marketing experiences or things like this that are more on the social sphere, I think that's, I think apps that can maybe bring the online and offline experiences together in some way. Yeah, we'll be big. On number two, on the predictions for 2024's hottest trends, social media trends.

Starting point is 00:17:53 So niche neighborhood apps, I've been calling for this for a little while, we'll say this. Apps like hyper local platforms like hood and next door will become more popular, fostering community and local business awareness. I think there's always been a place for like next door to take off a little bit more. I do think it is more hyper-local niche. I agree. And I think maybe if they could lean into the online, offline thing, like it's got to pop-up partnerships collabs with local restaurants or something.

Starting point is 00:18:27 Exactly. And I do think like stuff that's zip code based or like more where it's feasible to really get to know someone and to have common shared interests because of. of location, specific things. Like, when you're in the same zip code, there's just stuff that comes with that. Like, you're in the same neighborhood, same restaurants.

Starting point is 00:18:51 You can actually meet up. You can actually, there's just stuff that you experience when you're in a certain zip code or a certain environment that is shared interest. And I think that's part of the reason. And I love being in Miami or a major city for that matter is those niche groups are larger communities. In a random example, Bill,

Starting point is 00:19:12 say I want to go to, because this is coming up this weekend, my buddy that does the microdose coaching, having a little get together. If I was in Greenville, it probably wouldn't be that many people. Yeah, exactly. If I go to Miami Beach, it might be two, two, three hundred people. And I can tell you, it feels better when you're, you see, oh, there's, I'm not alone in this. There's a big community around this. Blah, blah, blah. I think, I've heard about next for a long time. I've been approach to advertise on Next Tour. I know it's been around a long time, but I agree with you. I don't think it's ever gotten the use that it's probably capable of.

Starting point is 00:19:52 Yeah. I did I could see it. Maybe that was a timing thing. Yeah, I think it's a timing thing. And I think it's just got to move past the busy bees that are complaining about traffic in the neighborhood. I've been on a few of them. Do you think, um, of them in no matter where I live, that's the people that are active on

Starting point is 00:20:08 they're just complaining about stupid local. Oh, yeah, I've seen that. that let's yell. There's never a shortage of negative reviews, me, myself, including. I'm never like, oh,

Starting point is 00:20:18 I had an awesome dinner. Let me, hold on, let me get in the car and write this Yelp review before we get out of here, which I should be better at. But I want to ask you,

Starting point is 00:20:27 do you think people were so relying on kind of Facebook? Because I see Facebook has a lot of community groups or niche groups. Do you think that is the old part of that for many years? Here's what I think. I think it has, but I think why AI is predicting this and why it's probably right or it has the potential is Facebook's gotten so crowded with everything that it's hard to my here's my problem with Facebook if I'm going there for like local news interests updates those kind of things

Starting point is 00:21:04 I can't get to that without getting my brain wiped with With marketplace, with politics, with, I have to hit four buttons or three things to get to that content. Yeah. That it's, and look, it's great and bad because sometimes I do go to marketplace. Sometimes I use it for those things. So I think those things are great. But I think the problem, though, is it's just so inundated with all that shit that I can't just get to like local without. Fuck, my dad's posting about Trump again.

Starting point is 00:21:36 Yeah. You get a lot of distractors on the way to that. All the way to that information. Yeah. It's, I don't know. From high schools complaining about. Yeah. Yeah, something from high school.

Starting point is 00:21:48 Yeah, exactly. Clemson didn't get the best recruit. And that's interesting to me when I'm ready to get into that content. But I don't, I guess it's almost like the example of distraction by ads. Like, I'm just trying to watch this. And as a marketer, like, we need those ads. But it's the same. thing. I'm trying to get to one thing and I got to go over and around and through to get to it.

Starting point is 00:22:15 And so I think an app that can, that's where these niche apps come in, or you can get straight to that local piece. So next thing, interest-based micro communities, platforms like Discord and Amino will continue to shine for hosting vibrant communities around niche interests. I do you think these communities are becoming more mainstream. Discord five, six years ago is kind of know. Some kind of like underground. I'm on it. Yeah.

Starting point is 00:22:47 It's all the crypto stuff is on that. Yeah. That's why I got introduced to it. And I don't even quite really understand how it works. It's to me it's, I don't know, I need to sit down and spend the time. It's, because I'm realizing I need to be cognizant and how to use it if I want to be up to date on what's trending in the crypto space. Yeah.

Starting point is 00:23:07 It's back to those, what are those niche interests that you have and finding community around that. The problem I have is like you just said, it seems like these things trend towards black market shit. A lot of times, not that crypto's black market, but you know what I'm saying? No, for sure. And it's like, I got to get my, whatever it is.

Starting point is 00:23:31 I can't even, I'm trying to tell a joke, And I have no black market interests right now. So I'm like, I can't even make it up. But should I have a black market interest, I would certainly be on Discord to find it or telegram or whatever else these things are. But I think you will see these things. They've already become more mainstream. And I think it started with the NFT thing and all of that with crypto and all the digital currency stuff. But I think you'll start to see it more and more.

Starting point is 00:24:00 people get comfortable with the platform and maybe we get out of some of this black gray market type stuff, but we'll see. Third on the social media trends, skill sharing and collaboration, apps like skill swap and whizdo. I hadn't heard of WISDow. I like the name, though. We'll promote local skill sharing and collaboration fostering a sense of community and interdependence. Interdependence. The this is back to what I was saying. Like, knowledge is cheap, man.

Starting point is 00:24:36 If you want to learn something, it's out there. You just got to want to get after it and learn whatever that might be. And I think, I do think you're already seeing this with coaching. I think the first realm of this was just the litany of online coaches that help with this stuff. But then now you've got apps filling in the gaps of specific things like this. like where you can probably even trade with one another. If you have a skill that you want to learn and someone, you have a skill, share, give a skill, give a skill, get a skill.

Starting point is 00:25:10 There you go. There's probably a name in there somewhere. Skill ricks. The wheels are turning. Yeah, the wheels are turning. But those are social media trends, niche neighborhood apps, interest-based micro communities, skill sharing and collaboration. Also on the chatbots predictions for 2024 for social media and ad tech,

Starting point is 00:25:35 2024 Olympic niche sports. So we do have the Olympics year. Are you an Olympics person? You watch the Olympics? Yeah, of course. It's cool to watch. I'm not like blue to my TV, but I enjoy it. Yeah.

Starting point is 00:25:49 Extreme slalom canoe kayak, a new more intense version of whitewater paddling with potential for high engagement. That sounds interesting. Extreme kayaking. Like what are they doing? Like doing 18 barrels in a row? How can I? How long can they stay in water? Let's see what that is.

Starting point is 00:26:10 Break dancing. Its Olympic debut will likely attract attention with this artistic expression and technical skill. You mean breakdancing. Yeah. I'll watch that. Yeah. You're a pretty good breakdancing, aren't you?

Starting point is 00:26:28 I did. I actually did break dance as a kid, but I have not done in a long time. But I do have some friends that were professional. I traveled the world doing it. So I'm happy for them. Yeah, my kids are into break dancing. They break shit all over our house all the time. They're naturals at it.

Starting point is 00:26:49 I don't know if it's a dance. I don't know what it is. It's like a crash. We've got four boys in the house. It's like constant break something. But we'll see. I'm interested. I can't say you see someone sometimes like on America's Got Talent or some of these other shows.

Starting point is 00:27:05 Like someone would come out, but it would be interesting to see the, how obvious it is if someone's like grade A versus the gold, silver bronze of break dancing. Remember the Jabalakis that dance group? It was on that show MTV. Yeah. They all wore white masks. Yes. I do remember that.

Starting point is 00:27:26 I'm interested. We'll see. Which country's got the best dancers? We're going to find out. Yes. So those are some of your AI predictions for 2024. I want to move on. I thought this was really interesting.

Starting point is 00:27:42 It's come to us from MarketingDive, MarketingDive.com. Instagram Reels is outperforming TikTok and Facebook for branded video content. Report says report by a customer engagement company. Implify, reveals that branded video content on Instagram Reels surpasses performance on other platforms like TikTok and Facebook. The research based on the analysis of numerous brand-known social media accounts indicates that longer reels exceeding 90 seconds, receive twice the median number of video views compared to TikTok. Additionally, Instagram Reels outside the platform Stories feature, offering six times the reach. However, in 23, advertisers posted five times more stories than reels.

Starting point is 00:28:31 Interesting. Question. Yep. I thought Reels could only be 90 seconds. No, I think they've extended that now. I thought they did. I find this. I know if you post a video, you can be longer.

Starting point is 00:28:48 But I think if you posted it, you could post a video and it becomes a real then. I think that's like the work around. Okay. They need to fix that shit. They don't obviously need to get rid of, like, post unless it's just an image. They shouldn't even let you post a video. Like, it just should be a real unlimited length or 10 minutes. That's confusing because I think I've gone through that myself,

Starting point is 00:29:07 because you can post a video longer. But I will say this does not surprise me. And it actually tells me something because I'm guilty of this sometimes. I always go, we can just post the stories. If we haven't done reels for some of our own content, because it's just easier to throw a story up. than a reel because you think you have to put captions and all that stuff but it gets six times to reach so believe me i'm sitting here thinking about vacay or always wanted to put stories and i'm sitting here

Starting point is 00:29:35 thinking shit you just don't ever know what he's gonna get is gonna get viral kind of not the word that i should use because viral's not really what i intend but you don't know what's maybe pop off a little more i'm not saying you're gonna get a million views but instead of getting 200 views you might get 3,000. And you don't ever know what video might do that if it hits the right audience and it starts to get into the algorithm. And so my question, do you, you don't use TikTok, right? And are you watching reels or be a little shorts on Facebook cover?

Starting point is 00:30:09 We do post the TikTok for my personal brand. And I don't get on it a ton. I mean, I watch, I'll watch Instagram Reels every day. Yes. Rarely am I on Facebook or TikTok. Oh, totally. You do that. This would validate my own usage for sure.

Starting point is 00:30:26 I do think that what they're saying here is branded video content. So they're not saying person, like personal brand, like, you know, Jimmy Smith, whatever, on TikTok. And they're saying like company brands and the business brands, content gets seen more. And that would align with my thoughts as well. So, in other words, if you're a business, you need to be posting to reels frequently. Period. And it doesn't mean you shouldn't post the other ones, but you're going to get more engagement. You're going to get more reach.

Starting point is 00:31:07 And I think this is, I think some of this is based on our own, like, our own, like, focus group of two here, like saying are what we watch. But I also think it's Instagram. knowing they have to compete with TikTok and all these other things, they're prioritizing and potentially giving the branded content, pushing it out to more people. And look, whatever the reason, then you should leverage it.

Starting point is 00:31:35 That's the point of this. Right. So if you're listening, that's the point of us talking about this article. Post more reels. Brought to you today by Instagram. Official sponsor. That's a pretty damn, good to six times the reach is a big that's a big multi yeah it's a big deal so if you're a small

Starting point is 00:31:56 medium business and like you only have so much time what does that tell you focus on reels there you go for your business account that is the insight micky mouse copyright expiration inspires horror movies video games and memes who knew oh wow this comes to us from NBC News. You may have heard of them. NBCNews.com. The expiration of Mickey Mouse's copyright after 95 years has led to the creation of horror movies, video games, and memes by non-Disney creators. Early versions of Mickey Mouse are now part of the public domain, allowing independent creators to use them for profit. Within days, horror movies titled Mickey Mouse's Trap and Untitled. Steamboat, Willie, horror movie have been announced along with video games like infestation origins,

Starting point is 00:32:58 memes depicting Mickey and absurd and inappropriate scenes, including nautical accidents and terrorist attacks. Great. Have also merged online. The quick response to Mickey's updated copyright status exemplifies how iconic intellectual properties can be remixed and recycled in the digital aids for artistic and commercial purposes. They tried to extend it. but what happens when you're out there's that long. I'll say this. I can get on both sides of this coin,

Starting point is 00:33:30 but it strikes me that if there's something that should be extended, it should be freaking Mickey Mouse. I don't know that should ever expire. I just find it hard to believe their lawyers didn't have this taken care of. I don't think they had an option. It says there's tension between Disney's lobbying for extended copyright periods,

Starting point is 00:33:52 and the use of public domain works in its creations is evident in the online memes. So clearly they have been battling this. Yeah. But it's still expired without something. I don't know. Expire should inspire. I think it's going to, I don't know, but I think it's going to do a lot of damage to their image, honestly. It's all this weird and stuff coming out.

Starting point is 00:34:17 Exactly. And obviously, I think most educated people will know. and distinguish between it. Sure. But at the same time, it still has a halo or impact. It's not a good picture. Yeah, yeah, yeah, yeah. Yeah.

Starting point is 00:34:33 And that's where, I don't know, if you have all this evidence and you're using it and you have characters and movies and all this stuff, I just don't know if, I think there should be extensions of copyrights. Yeah, I know 95 years. I understand in theory

Starting point is 00:34:49 why they put that limitation in, but I think this would be a case for where, I don't know, I'd like to think that if you had this much money invested in it, you'd be able to find a legal way with which to extend it. Totally agree with that. And the fact that we don't just seems, I don't know, very short-sighted. I did want to mention, if you're listening to the show, we have a lot of podcasts, people that listen.

Starting point is 00:35:19 If you go to writeoffer.com backslash radcast media network, or just go to my website, Ryan Alford.com, click on the menu. You'll see Radcast Media Network. We are launching a multi-show media network this year. A lot of shared opportunities, production services, and a lot of different things that if you're starting a podcast, if you're a company thinking about it, everything from strategy. And I'll say this, there's a million podcast production companies out there. This isn't a, and we do offer that as part of our services, but it's really more about strategy, branding, monetization.

Starting point is 00:35:53 guests, all of those things, which we've mastered here with the number one show on Apple. And we're bringing a lot of different genres. So if you've got a podcast or you're thinking about a podcast or you're a business thinking about starting one, encourage you to go to that site.

Starting point is 00:36:08 Go to Ryanofford.com and click on Radcast Media Network to learn about how we can help you springboard your podcast. Look, this isn't about creating a hobby. This is about building a business. We're going to help you do that with your show. So give that a shout out. And of course, you see my hat.

Starting point is 00:36:25 We're always brought to you by vacay. Take a vacay.com. Premium plant-based wellness straight to your house. Chris is in the vacate lounge in Miami, our official lounge, as always. And you can go straight there. And let me tell you, premium third party tested. Everything we do is first class. We hope you'll give that a shot.

Starting point is 00:36:47 Take a vacay. V-A-C-A-Y-C-A-Y, the only way to vacay.com. I think that's all we got. First episode of the year, my friend. Strong. A lot of good info in there. A lot of good info. Very marketing and business focused.

Starting point is 00:37:05 We are marketing and business show talking about some of the threats, challenges, thoughts, trends, things coming in this year. Any final words, Chris? I wish everybody a phenomenal 2024. There you go. nothing but positivity and abundance is key we appreciate everyone

Starting point is 00:37:30 wherever you are whenever you are however you are for making us number one you can find us at the radcast.com search for any topic you'll find highlight clips from all of those from every year we have a 400 episodes you can find anything you want

Starting point is 00:37:45 I'm at Ryan Offer on all the social media platforms for Chris Hanson in Miami we'll see you next time on the Radcast to listen or watchful episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the dot rad.com or at Ryan Alford. Stay radical.

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