Right About Now - Legendary Business Advice - The Week of July 07, 2023 Marketing and Business News: THE NEW INSTAGRAM THREAD APP - A new way to share with text

Episode Date: July 7, 2023

Welcome back to The Radcast! This week, we're bringing you the latest marketing and business updates from the first week of July 2023. The highlight of this week was undoubtedly the 4th of July celebrations that filled the streets of America with fireworks and hotdogs. In other news, Instagram announced the launch of its newest app - Threads. Social media marketing enthusiasts are sharing their thoughts on how brands can integrate Threads into their campaigns, paving the way for more authentic and genuine communication between brands and consumers. Make sure you stick around because this episode is jam-packed with the latest trends and insider knowledge on social media and marketing. We share valuable insights that can help you grow your business and all your other ventures. Trust us, you won't want to miss it. So grab your headphones and get ready to tune in!Key notes from this episode: Small talk 4th of July Hotdog eating contest (01:15)https://apnews.com/article/nathans-hot-dog-contest-coney-island-05ee1695b09809770ffc648c97337c3b Instagram Threads app (02:25)https://about.instagram.com/blog/announcements/threads-instagram-text-feature  RadnewsLast week: Behind the Music: The Journey to Happiness for a Music Icon with Moby & Lindsay Hicks (08:00)  Sponsor  Vaycay: Premium Wellness Products Delivered Straight to You in the US (09:40) Highlight CBD Roll On Product www.RolloffthePain.com  Social Media News Booking.com launches ChatGPT trip planning feature (12:05)https://www.marketingdive.com/news/chatgpt-travel-planning-booking/654190/ Twitter said only verified users will be able to access TweetDeck after 30 days (13:27)https://techcrunch.com/2023/07/03/twitter-said-only-verified-users-will-be-able-to-access-tweetdeck-after-30-days/ YouTube limits ad blocker usage in new test (14:47)https://techcrunch.com/2023/06/30/youtube-limits-ad-blocker-usage-in-new-test/  Marketing News Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game (16:50)https://www.marketingdive.com/news/chick-fil-a-code-moo-digital-game-loyalty-program/653928/ DoorDash launches biggest app update in its history (18:13)https://www.marketingdive.com/news/doordash-biggest-app-update-in-its-10-year-history/654322/ Modelo dethroned Bud Light in America — here’s what the numbers say (19:37)https://www.marketingdive.com/news/modelo-bud-light-controversy-alcohol-beer-sales/654396/  SponsorRemember to www.Rolloffthepain.com (21:22) Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to the World Business. You're getting down on your. Here's at a time for you You're listening to the RADCAST. Hey, guys, what you need now. You're listening to the RADCAST,

a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the RADCAST. It's Friday, July. 7th, 20, 23. 7-7.

It is 7-7. Lucky number 7. There you go. Christinaeasi. Indeed. Is this your final? It's a while? Everyone's listening.

Christinaeasi's final. We'll say it won't forever, but at least for the time being. For at least a month. But get it up to New York. Yes. She's venturing up to the big apple. Big Apple. Yeah.

For the big chance. You're stepping out for that big chance. She's going on Broadway. No. Whatever is. You're in New York. I'm like, it's just a big apple. month, guys, unless something magical happens.

There it is. Eating lots of ramen. We won't say goodbye. We'll just say, see you later. There you go. Sounds good. Yeah. So.

Like a bad rash. I never quite go away. I think I'd get a rash if I ate this many hot dogs. Man, you think you could do what is 61? 61, the big winner from Joey Chestnut. Oh, my God. Joey Hot Dog Chestnut. Like I was saying, I don't think I've had that many hot dogs in my existence.

Yeah. And I love hot dogs. I feel like I probably have five hot dogs a year. year. Okay. Okay. I'm 46. That was 200-something hot dogs in my life. I'm sure I ate more when I was a kid. That means that he, in a day, he had a quarter of your lifetime's hot dog. I do like a good hot dog. I talked about this, I think, last week. But man, chili dog? I think I would never be able to eat them again if I had down like 10. No. Oh, uh-uh. I'd be like, no. How does, is this guy going to die when he's 48? Or is this the secret to health? And he's going to outlive all of us. 18,000 calories.

Jesus Christ. Congratulations, Joey. Do they throw it up? Did they like, what's the, I don't want to know. I don't want to know. I don't want to know. What about the female, 39?

Yeah. Wow. Again, hard pass. Not for me. I know. I'll get my 15 seconds of fame another way. I know. We also have a new Instagram update,

Instagram threads. I know. That's all the rage. Like, I go on vacation. I'm still on vacation people. So if there's any gaps in my thinking, Not that or more than normal. Late brain.

Yeah. I'm, this is in the midst of AK, literally. But yeah, they launched this while I'm trying to like somewhat, I'm digitally detoxing while I'm absolutely not detoxing anything else. It works. It all evens out. It's fine.

But, yeah, they launched their Twitter companion slash competitor threads by Instagram. Yeah. Separate app. So if you haven't downloaded yet. You don't just like have to have it like notes. That's right. We thought notes was the... Notes was like the soft launch.

I feel like they'll get rid of notes after this. It didn't quite make sense if you're going to have threads. Unless it's just going to be music, which we talked about, what, two weeks ago last week? We talked about this pre-episode, but I thought the audiences are very different between Twitter and Instagram. But I will say this. If think about the leg up, like if someone unrelated to Facebook, one of the big three or four, launch an app. They have the friction of got to create your new account,

got to create who am I going to follow? You do all these things. And threads by Instagram, being able to link to your Instagram account. And your Facebook. Being able to link and bring over, you know, the integration of who you follow and all those things

all within two or three clicks. Yeah. It's very powerful for growing audience. They've already got like 30 million people on the platform. If anyone else, no matter how wonderful the app, how credible the app, launched the app. We wouldn't have 30 million users in four days. It would be maybe a million.

And I wonder if, I don't care enough to research it, but I wonder if this has always, if this has been in the works for a while or if this is a post-Musk Twitter realization of, oh, if that's going to crash and burn, why don't we come out with our own thing? I would think the R&D and like just the technology that it's been in the at least the frying pan, so to speak. Like it's been, they've been building behind the scenes in the R&D lab. Yeah. And I bet you they build things in their R&D lab that never come out. Okay, they've got a money that they can do this and go, all right, or have it waiting in the wings.

And then when Elon starts getting a little weird and realizes that he's bitten off more than he did. And just doing things that kind of alienate his audience. Then they go, okay, let's bring that forward in the R&D. And then I'm sure some strategic decisions got made after. He really has gone off the reservation a bit with certain things. But so far, it seems to be popular. I read some of the reviews. Again, being on a little bit of a vacay,

I haven't delved into it. Next week, I'll talk more about my experience with it because I'll have time to get and play with it. But I'm trying to stay off my phone, which I recommend to everyone. Hey, we all need a little bit downtime. Yeah. But I'll give more of my feedback personally using it, but I just read through some of the reviews. It seems to be pretty positive. Would you say you thread through?

A thread through. I'm so sorry. That's when you're in your, okay. New threads. Bad. Are threads like clothes? Thank you. That was my thought too.

That was my first thought with it. Because I think just launched a new newsletter, by the way, called Ryan Offer drops. Rad. And you can describe to that at Ryanofford.com. Plug for that right now. First release went out today. So next week we'll be about threads.

I'll talk about one thing a week. It's a super simple newsletter. One idea, insight, reflection a week. Really easy to digest. But next week it will be about threads. And I was thinking, well, see the type of new threads. Yeah.

Because that's where my head went. Same, and I was thinking this is a name for a platform that would never have worked if it wasn't for 20, 23. Like, the fact that now we recognize a thread as a message or a conversation. That's right. 10 years ago, maybe those on the fringe would, but not completely. But it was fringe, also clothing. All about threads is out. Go check it out if you haven't heard about it already.

And I will, I'll give you this. I do believe in first mover advantage. on platforms like this to have such an audience already built in. Again, I was in wait and see mode for that app. And if you go, we're going to play this. And I'm going to give Grace a note to help me find this. There's that app that was the one thing you're doing in the day that's totally disappeared. What was that called?

You know what I'm talking about. Be real. Be real. Does it even exist anymore? Do you use Be Real, Grace? Yeah. Okay. But it's not growing.

I have friends who use it a lot. Yeah, but it's not growing. And I panned it. And I only see it on. This, because it's tied to Instagram, will have an audience of a large size no matter what. And you have this first mover advantage that if you get on the platform and you're trying to grow an audience, maybe you've stalled out on Instagram a little bit because it's so crowded. Yeah.

Get on here and start posting often. Have a voice. Be heard. This would be a great way to build audience quickly. So whether you're a brand or someone that's trying to get some traction that maybe hadn't gotten traction elsewhere. Yeah. Just be around. and use the app and I think you'll see growth quicker.

I have a feeling they're going to, just like they've done with reels and other things, they're going to elevate those that are using the newest functions and music app. And even if you aren't verified or whatever on Instagram already, if they see you're being hyperactive on this app, I have a feeling the algorithm is going to favor you a lot. Agreed. And good first move of advantage. Yeah.

We'll see where the threads takes us. We'll follow the thread. Yes. this week we did have one of my favorite music artists all time. I've gotten a lot of feedback from my, a lot of friends that texts me going, what the hell? I can't believe you had Moby!

Yes, Moby. Yes, was on the radcast, Lindsay Hicks and MobyPod, their new podcast that wanted to talk about that, but we also talked about Moby's journey. And I will say the most interesting thing for me, having now interviewed a lot of celebrities and a lot of famous people and founders, people that have more money than it would do with, more success than it would do it.

It's very similar. They talk about the journey and they thought that fame and glory and money would make them happy and it doesn't. And it was the very similar discussion with Moby about having all these things and always wanting these things but not being truly happy. And it's easy, I think, for people that maybe aren't billionaires like myself and like a lot of us to go, man, if I was only a billionaire, Money just didn't matter at all. It would make me happy, but it doesn't. And it was really interesting to listen to him, talk about that and how reflective he was, about the music and the artistry. And so I encourage you to check that out.

Really great episode with Moby and Lindsay Hicks. Check it out on all the platforms where you watch and listen to this. Go to YouTube. You want to watch the video. Go to Instagram. If you want to watch the 10-minute quick version. And then next week, we've got a special guest. again, I'm going to save it because we're debating between a best of edition and a country music artist that we're interviewing late in the game.

So I'm going to leave it and just say it's going to be great episode. Either way. Be sure you're subscribed. That's right. Check it out. Speaking of subscriptions, that's really not. It doesn't tie together at all. But you're on vacation.

I am on a vacation. Kind of on vacay. And then you have vacay. I'm surrounded by vacu. And you can reach them. I can't reach the. Wait, we have updated packaging. Yeah, there you go.

Yep. Oh, the two packs. Man. You just want to go on a light vacay. There you go. Tadda. These are great to just have in your purse. I just have them in various bags.

You never know anytime you want to take a vacay. It's so true. Okay. It's like I hide them for future Christina. So we have the two pack of the Delta 8 and then two packs of the sleep gummies. There you go. You never know when you do take a vacay or a nap. And if you're not on vacation like Ryan is, you can head to take a vacay.com and take the kind of vacation, I will be taking.

And I am going to use the plug for the CBD roll on again. Yes. So when you get old like me, I did work out this morning. And I got a little bit of tennis elbow going on. Weird flex, but okay. No, but my elbow was hurting. And I'm like, I think it's tennis elbow. And that's true enough, what did I do after my workout?

Did you roll off the pain? I rolled off the pain. Go to roll off the pain.com. Shameless plug, but true. Yes. And you can still smell it on my arm. You used deodorant too. Yes, I did.

It's called sperm a minute. Whoa, don't do that. I might burn a little. It could tingle. It could be a little tingly. Can roll on the abs if you watch some of the latest content. That's true. If you know you know.

Yes, but no, I did roll it on the tennis elbow and got that cooling effect, which is nice. But then it does not hurt. I know it sounds paid up. It absolutely does not hurt as bad as it did an hour ago. That's amazing. So we'll see. Is it getting progressively better? Yeah, I mean, it just, but I just started to notice, I'd start to notice a couple

weeks ago that it went away pretty quickly. Yeah. This is the first time I've done anything for treatment. Totally. Because my wrist is finally healed, by the way. There you go. Now my elbows hurting. This is what it's like to get all.

One thing goes away and how things starts. You just rolled the pain somewhere else. Maybe I think it's transferred to the other side of my body. There you go. Anyway, go to roll off the pain.com. Click on the buy now button. You'll thank us for it, especially if you've got pain, back pain, muscle pain, soreness, works for all that.

And it's healing, has healing properties, not just treating the symptoms. Symptomatic. There you go. Check it out. And you always go to takeovacay.com to learn more about all the private lineup. We appreciate the support. On to our social media news, booking.com launches a chat GPT trip planning feature. This is really cool. Travelers can ask the AI trip planner, natural language questions for help selecting potential destinations and accommodations and creating travel itineraries. A lot of different booking softwares are moving forward with this technology. And I think we're going to see a lot of it moving forward.

Yes. This is a great use for this. Who needs a travel agent? I agree. I thought that same thing because I was reading over the notes. I was like, this good travel agents are bad insightful. Right. It already feels like a dated.

They're kind of halfway gone anyway with TripAdvisor and all these other things. But now, a little chat, GBT. This could be a really good spoof too. Pretty funny. Oh, yeah. Such an ad guy. I always think about ads. I am.

But I do think about it. It has all the knowledge. If it can do, go through like the deep web forums of stuff and get through past like that first layer of Google search. Yeah. Oh, if you want to go to Bermuda, it's known for white sand and blue water. And find the hidden gems of the local things. Local stuff. And I think chat GPT can get there, especially if you asked the right prompts.

Travel prompts. Travel prompts.com. I'd buy that right now. Yeah. See? If I was a travel agent and you don't want to not have a job like a year or two. You need to become the travel prompt person. Help them, help themselves.

Yeah, there you go. There's a new job for you. So chat GPT, whipping into everything. Yeah. We got some Twitter news. Twitter has said only verified users will be able to access tweet deck after 30 days. This is funky. Twitter has been rolling out a new version of tweet deck globally this week with a full composer

functionality, spaces, video docking, and polls. As of 30 days from this week, only verified users will be able to access tweet deck. You're going to see more and more of this. paid, it's pay to play, maybe. It's like, no matter what it is. I just feel like there's, we continue to have more red tape with Twitter and more hoops to jump through for things that you don't necessarily want. Yeah.

And then you've got Instagram coming out here with threads. So exactly. It's going to be interesting how threads and Facebook continues to handle the verified and all that stuff because that was hot and heavy for a while. And I thought, this thought everybody was going to be blue checked. That hasn't really happened. No. I was going to do a podcast on that this week.

It was very interesting. And it's, okay. So what's going on. on with that. And are they backtracking or is it just getting paused? Yeah. Yeah. Yeah.

I don't know. Is it a pivot or who knows? I don't know, but Elon needs to be careful. I really do think he got involved in something he didn't know what to do with. I really do. Yeah. I don't think he's the right person for it. So it will be interesting to see.

He empowers that CEO and gets the hell out of the way a little bit. Yeah. Yeah. Obviously he's a brilliant guy. Right. But do the things that bring attention to the platform in a good way as the CEO. And just because you're brilliant doesn't mean you're good at everything. True. I think that might say it all. There you go. You're welcome. And you, this is, we knew this is going to happen.

YouTube limits ad blocker usage in a new test. So they're running an experiment to limit usage of ad blockery by asking users to either turn off the block or get a premium subscription after three videos. Yeah. Duh. Duh. Either pay for it or don't. Someone's got to pay for it. I will say. I had the first experience. And I don't know the solution because I get it. Content's not free. You got to go through the ads. I do all that.

But like last night with the kids, we did movie night on the boat. We're watching the movie. And we wanted to watch a preview of a certain movie that wasn't on the app. We were using it at Disney app or something. They didn't have the preview built in. So went to YouTube to watch it. And we're just trying to get a quick preview, decide if we want to move it.

And it was like four minutes of ads to get some. the trailer and I'm like, this is a little clunky. Yeah. When you need it fast. And maybe that's what it is. It becomes a subscription. $499, you get no ads on YouTube. I don't know.

But at that moment, I was annoyed. Yeah. I wanted that damn trailer right then. But that's all it takes. I think people really undervalue annoyance as a selling point. It's called friction. Right. And if you get me annoyed in the right moment, yeah, I'll give you my credit card.

Exactly. I might would have bought what was on the screen quickly if I was selling. If they'd let me watch the trailer quickly. quickly. We're trying to decide. We've gone, and look, the Alford family, we've got four boys. There's six of us trying to find the movie that everybody wants to watch is hard enough. We finally found one that kind of made it through. We spent about 18 minutes going through. I'm like, we're not going to stay until 1 a.m. watching movies. Right. Right. So we just wanted to watch that damn trailer. And that's anyway. It's a problem sometimes.

It's finding the movie. Lord bless. Back to is, that's all we got for our social media news. And now we're on to marketing. Chick-fil-A, my favorite at the fast food restaurants, is beefing up their loyalty incentive with CodeMoo digital game. Chick-Fillay is deploying its cow mascots to boost its reward program with the launch of CodeMoo, a digital game that challenges players to help take down the brand's burger-slinging nemesis. This is fun, and shout out to my good friend and former client, Joe Saracino, who's the VP of Marketing at Chick-fil-A.

used to be the VP of marketing at Verizon Wireless when they were actually good and kicking ass. Joe was a big part of that. And now he's at Chick-Fleigh kicking ass. This is fun. It makes a lot of sense. I've always loved that campaign. Eat more chicken? Oh, yeah.

And it's just fun. It's great because if you think about it too hard, it's so dark. Oh, it is. Totally dark. They say, kill the cows. Don't kill the chickens instead. That's so great. Exactly.

Don't kill the poor cow. I reverse the word of that. Been leg brain. But yes, exactly. So, chickens are okay. Code moose. But this is fun. You can play the game and bump up your loyalty tied to the app.

And look, it's still the best fast food by a thousand yards. I'm having had lunch right now. And now I'm probably going to eat a chick-fil-a sandwich. Spicy chicken sandwich. Chick-fil-A's been pre-blessed. That's the conclusion I've come to. That's why it's so good. Pre-bless food.

Pre-blessed. Back to food. DoorDash is. launching its biggest app update in its history. So this is what got me. DoorDash has been around for 10 years. I don't think of it as being that old. I don't think that the internet's been around that long and then I realize how old I am. But the app includes universal search, multiple carts, new navigation tabs, and this is what's cool about it, the ability to use SNAP or EBT for online grocery payments to make everything easier. These updates were showcased alongside new merchant and

Dasher features. And they came as the company works with more than 500,000 merchants, of which 100,000 are outside the restaurant category. I like this, and I'll say this, I use Instacart. And for similar things, because sometimes I've had like multiple shopping experiences going on because I'm AD. And I'll start shopping like at one store. And then I'm like, I want to go to, I start doing something else and I empties the cart. So I'm in multiple sessions and multiple carts going on. Makes a lot of sense.

No matter what it is, food or merchants or whatever. Right. This is for the lake. This is for home. Yes. But the ability to use. snap and EBT is going to open it up the demographic. It's going to be a big update. Anything that improves this experience of online working and the aggregation and

curation of all these stores is great. So I'm sure this will have multiple benefits across categories and demographics. We'll see how it shakes out. This next one is funny, but we'll read it first and then we'll go into why it's problematic. Medello dethroned Bud Light in America. And here's what the number had to say. So for the first time in two decades, Bud Light has lost its title as best-selling beer in America to Modelo.

Now, this is ridiculous because they are owned by the same company. It's all, what, A.B. and Bev? So the mother company, yeah. Yeah, it's just funny. It just makes you roll your eyes a little bit. I do. It's all going to the same bucket at the end of the day. But I think Bud Light's hopefully learned their lesson.

Sure. And I do think, I do drink Bud Light next. I think I'm like the only person that drinking. It's zero carbs. So I'm looking out for my girlish figure when I'm at the lake. And I don't have 10 carbs, 10 beers in the day. I'd rather it be zero carb. Yeah.

And it actually tastes pretty good. But we were just saying they could do a spoof on it instead of Bud Light woke instead of Bud Light next. There you go. But, you know. You work? Bud Light awake. Yeah. Even better.

Yeah. Yeah. I'm not going to sleep at the wheel when they didn't think about their demographic. But they can afford to. They're making so much money with Medello now. It's definitely lasted longer than I would have even expected. Some of the hangover, pun intended for this. And I think they deserved it, quite frankly,

just not pay attention to your audience. Sure. If I'm talking about the politics, it's about marketing 101. No matter where you stand on the issue at hand, it's more about the stupidity of the marketing. But I want to see how long this plays out. Because they do have just have the brand awareness. the market share and all those things.

So it's going to, it's a good linger. I don't know. It's certainly lingering than they expected. But Ab and Bev is still making all the money. Yeah, they are one way or the other. Don't forget to roll off the pain. Roll off the pain.com. Tennis elbow, sore muscles.

I'm telling you, whatever ailment right off or gets, it's rolling on to the next one. I will say this. Last thing I'll say, I'll roll off the pain.com. So I had a huge splinter in my foot from the, like, from the dock. You're falling apart. I know. And Nicole is doing, Nicole does the best at this point with four boys, let's call it five kids, including me. We get splinters off the dock all the time.

And I was debating because it's hurting like hell. I was almost like, can I use the CBD roll on this? But I don't think it's meant for an open wound. But it might help your skin get it out. I don't know. I wouldn't advise that. But I didn't do that. But it made you think.

But you thought about it. Because now it's working so good, I'm like, can it work for everything? You're like, wow. Miracle salve, you remember? You're going to start eating it. No, it's the gummies are four. Just put some salve on it. Oh, like aquifor.

Just put aquifer on it. Yeah, exactly. Anyway. Could be good for tattoos. Yes. There you go. We'll test that out. Learn more about everything we're doing at the radcast.

com. Don't forget to subscribe to the YouTube channel. If you look up, Radcast, you'll find us. We'll pop out first. And the big thing to remember is we're the number four marketing show on Apple today. And we're going to hit number one in the next two weeks. I feel it coming. You know where to find us.

Christine Di Yossi. We'll see you soon. Hopefully. Yeah. Sorry, Rice on the ones and twos. I'm Ryan Offord. We'll see you next time. The Radcast.

To listen and watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the. dot rad. Or at Ryan Alford. Stay radical.