Right About Now - Legendary Business Advice - The Week of July 21, 2023 Marketing and Business News: Coca-Cola Expands Coke AI Studio Immersive Experience

Starting point is 00:00:05 You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, July 21st, 2023, at least for us. We don't know where you are or how you are, but hopefully doing fantastic. our weekly business and marketing news and just everything you need to know.

Starting point is 00:00:49 I'm joined by my good friend and my co-founder of A-K. Chris Hansen's joining me today on the Radcast. What's up, brother? Happy to be here. Feeling the Friday energy. I love it. Hey, Friday vibes. Hashtag Friday vibes.

Starting point is 00:01:05 You know, we did one, I did one monologue version last week. The official day of AK. Yeah, exactly. Hey, it is Friday. every day's a vacay at vacay. But yeah, I did one monologue episode. Then I'm like, Chris, join me now. I gave him like an hour notice.

Starting point is 00:01:22 But that's what a good friend is. One hour's like, dude, I'm in sauna. I'm there. Let me get this sweat out of me and I'll be there, baby. Exactly. Yes, it's our weekly marketing news. And Chris, I don't know if you saw this. I'm not a big lottery guy.

Starting point is 00:01:38 Me neither. I think I've, the only time I play the lottery is, So there's two things. I like to give people that are like not really my good friends, but someone that maybe I need to give a card or birthday gift to, I like to put scratch off cards as like a kind of a cool, instead of like 20 bucks in a card, throw some scratch offs in like a birthday card or something.

Starting point is 00:01:59 So I like to do that. And occasionally we'll go to the gas station. If I've got like cash that's random in my pocket, like I got a random $15 or something and my kids are in the car, I'll buy, I'll bring out like 15 scratch off so they can like get a kick out. it and look just so everyone's listening with the with the lottery commission just letting them scratch them they're just for me they're I'm using them for child labor just for I would collect the winnings for them but I don't really do the

Starting point is 00:02:24 lottery but the power ball is up to 900 million it's insane nine hundred number it is a big number it was so funny to me so everyone scrambles like when it gets up there right 900 million one billion yeah because it wasn't enough when it was 100 What is $100 million? I'm not playing. They're like, honey, I'm not getting off the couch to go to the gas station for 100 mil. It needs to be closer to a bill for me to get off. I'm not a trailer like hanging out and like 100 mil is not getting me off the couch.

Starting point is 00:02:57 But 900 mil gets my attention. I'm like, why is it that? It's like it's a game. Like you know it's a million dollars. It's game changing for most people. Yeah, absolutely. But I'm only playing when it gets to $900 million. But there is.

Starting point is 00:03:11 a 1 and 292 million chance that you won, Chris. So you got to get out there. I need to go buy one today then. One and 292 million chance of winning. That's almost the entire. That's what, like basically the population of the United States. Essentially. Yeah, I think so.

Starting point is 00:03:31 Like essentially it was like 360 million or something in the U.S. So close enough. Yeah. One in, you've got a one in the entire population chance of winning. but as my good friend Jen Kerry said and dumb and dumber you're saying there's a chance chances of a guy like you and a girl like me getting together let's say one in a million I love that movie it's a classic it is but if so here's some details for those of you listening I know you're wanting to get out there and play the powerball if you choose if you win you have

Starting point is 00:04:07 two options you could choose the lump sum which is 400 $165.1 million check written at one time. Or you get 30 years of annual payments that are worth an estimated $900 million before taxes. So over 30 years, you get the whole $900 million, or you get $465 million at once. Which one are you taking there, Chris? $465 all at once or $900 over 30 years. I'm taking 900 over 30 years. Ah, okay.

Starting point is 00:04:42 You want the whole kitten caboodle. It's better from a tax perspective because if you take the lump sum, you're getting hit over the head with $125 million tax bill day one. So you really take home about $3.40. Yeah, I'd rather wait it out.

Starting point is 00:04:59 Waited it out. I want the long-term game plan. Give me that 30-year comfort. I don't, you don't, like, what are you going to do with that much up front? Yeah, because what is it, 30 million a year? So 30 times 30 is 900 million. Is that right?

Starting point is 00:05:14 Because 30 times, I think that's right. So you get 30 million a year for 30 years. You can live a great life on 30 million a year. The only problem is, and as someone that's gotten their life, maybe more in order than me, you can take that quitting bad habits and everything. As someone that still drinks a little bit, I'm a little worried if I had that much more money and thus free to. time that I hope that my bad habits wouldn't increase them.

Starting point is 00:05:40 I just mean going to more part. The things that decrease my lifetime. So thus, am I going to live 30 more years? That was what would come through my mind is, okay. But I guess you kids still. Fair concern. You do see that happen all the time. Yeah, if people get that kind of windfall.

Starting point is 00:05:55 I've got, look, I do okay. You do it. We do okay. And I guess I could do what the hell I want now. But it's a little, those extra numbers do kind of change things a little bit for anyone. You can do whatever. you want. You can do whatever you want, whenever you want. And I don't know, with kids and family, I think I'd stay on the rails. But I don't know. I just feel like Nicole and I would travel more.

Starting point is 00:06:15 We'd hang out. I'd be certain lifestyle things that at least in the short term might be, I don't know, more partying and drinking or something. Like just for us socially. You'd probably be drinking more fine wine on the Omaha coast. Exactly. On a yacht. Exactly. And so maybe I'd offset it because I did have, we all have coaches at certain. things but i'd have probably like lebron james style the one coach all the time with you you pay him like a million dollars or something he's just keeping you in shape and like working off all your bad habits giving you like ib drips every morning to counter the alcohol consumption keep keeping you steady which exactly look at hollywood they have these type of people everywhere yeah i think i'd take the four

Starting point is 00:06:58 65 try to offset as much of the taxes as possible and maybe start investing at thinking that i could double it quicker than the 30 years. Put in some Bitcoin. Yeah. Put it in. I've heard there's like a good trader called like FX or something. Oh yeah. Yeah.

Starting point is 00:07:16 Yeah. Great trading platform called that. Yeah. Can I bail him out of jail and maybe he can help me invest it? God. So last week I talked about threads from Instagram and told people to thread lightly. I think people need to be testing the waters. but thread lightly, Chris, thread lightly.

Starting point is 00:07:39 They just come to you so naturally. It was like the first thing I thought to. I'm like, okay, how do I need to tell people that they should try threads but not go too heavy? Thread lightly. So anyway, you can check out my full review on YouTube. I did a 10-minute kind of spiel on it. And all I'm saying is I don't think it's going to be a core platform. I think it's great.

Starting point is 00:08:02 It's interesting, but it's the exact copy of Twitter. but I think you've got a mismatch of audiences. And sure enough, the data has come out. Engagement's dropped to 50% since its peak. I think, yes, they got to 100 million users fast, but it's because Instagram made it super easy for you to transition. And I think it'll be one of those that people dabble in. But I think if you're a business and you want to gain customers

Starting point is 00:08:24 and you want to do business, there's so many other opportunities on other platforms that I just wouldn't throw the bank at threads. And sure enough, the data kind of supports it. So I don't know what your experience has been on it, Chris. I think I've posted two things on it. It's definitely a softer environment than Twitter as far as it's more. But I've noticed people using it, like they're still posting their Instagram picture, but on threads with essentially their captioned.

Starting point is 00:08:52 So like you're just double posting in a way. I'm trying to use it for my mind kind of works in headlines and in piffy statements. Yeah. So if I think of something, I try to just write it there. as a medium and I'm a pretty good engagement but it's like repost her I don't do a lot of I just reposts things that resonate with me same as Twitter I just don't think it's going to be a business driving until they get some ad components you can't even really look at your total numbers like your total analytics yeah you could see some of the basic engagement of like likes and comments but

Starting point is 00:09:27 you can't look at the entire picture so till all that gets settled I can't take it too as a business driving platform. I just treat it as like everything else. It's another place to get a little more awareness. Maybe a user base. I still get, I've done nothing on the platform and I'm approaching like 10,000 followers. But I think it's mainly just people turning over

Starting point is 00:09:51 from the Instagram platform in general. So we'll see. Continue to tread lightly, my friends. And the data suggests that you should as well. I thought this was pretty cool, Chris. I've always wanted to make my own song. even though I can't play like guitar and stuff, but I am not a good enough musician. But now Coke is doing this interactive thing at concerts and different activities and places

Starting point is 00:10:14 where they do activations where you can essentially make your own song, make your own carver album, make all this stuff. It's getting a little scary with generative AI, how easy it is to mimic. Yeah. I guess throw some beats together and go, I want to sound like Post Malone and a song about, breaking up. I'm intrigued by it. Like what you just said, does it use my voice?

Starting point is 00:10:40 Is it using someone else's voice? I don't know how I feel about it. It's a little too robotic for me, I think. But what's the auto tune? Yeah. Within the studio that makes everybody's voice sound okay. Is it just at auto tune? Could they take like my voice right now talking?

Starting point is 00:10:59 And I'm not a good singer. I can carry a tune at church or something, but it's not great. You can sneak into the background chorus and blend. But can AI combine with like auto tune turn me and this sound into a good singing voice? I don't know. It's scary. I've got a buddy who did a whole album with AI. And I didn't know it initially.

Starting point is 00:11:20 I learned it later. And it sounds good. But I'm like, I don't know. I'm one of these people like your soul resonates through music. So how much and how much variation is going to come with this AI. is everything going to sound similar? How much differentiation can there actually be? But that's my problem with pop music now.

Starting point is 00:11:40 Yeah, we do. A lot of the rap beats especially. And I like rap and I like hip hop. Right. But the beats, certain things are all starting to sound same. So all this kind of melodrama kind of underneath. Boom, do, do, do, do. I don't know.

Starting point is 00:11:56 And so I think we need originality. Exactly. We're losing. shine through. originality and individuality. Yeah. So I like it from an activation standpoint for Coke because it's fun and they can do it and people can kind of,

Starting point is 00:12:11 it's something to bring alive and experience at a show and maybe people feel like a star. But the broader side of like music creation, it's a little, I don't know. I could see it maybe inspiring people to, hey, maybe I want to pursue something like this. Yeah. But to make it too easy where everyone can do it, then what is the value in the people that actually have real?

Starting point is 00:12:31 talent. I think some of the imperfection of like live shows is, and not even like what you hear is imperfection, but more the improv improvisation is what make live shows so great. You hear a little bit of a different sound than maybe the CD. I'm updating myself or the streaming version. And I think that's what people have had to go to live music for to hear and see how it's performed live. So I think there'll always be an appreciation of that. It's just studio stuff. Great, very interactive marketing. Yes. It's cool. Yep. A magic of Coke. Are you a Coke or Pepsi guy? I'm a Coke guy. I'm totally a Coke guy. I'll have a Pepsi. I'm choosing Coke. Yeah, I'm a brand stock all the way. Pepsi's marketing is really good. And I know the CEO really wouldn't think their marketing's great. But it's kind of like Burger King. I think Burger

Starting point is 00:13:26 marketing's pretty great too. But like my kids aren't asking for Burger King and they're not asking for Pepsi. Yeah. Daddy, we need some McDonald's french fries. And I'm like, no shit you do. You're like, so does daddy. Yeah, so is that. It was some Heinz ketchup.

Starting point is 00:13:42 No hunts on that shit. No. But yeah, Coke zero has become, it was really a bad invention for me. Because I stopped drinking Coke because I didn't want 250 calories on every drink. And Diet Coke was always. had that aspartamey taste to it. Coke zero, man. It was just like the greatest invention and the worst invention ever.

Starting point is 00:14:03 I bought a two-liter of Coke Classic last night. I'll admit it. As much as we love to talk about health and wellness, too. I still get that. I get that craving. Oh, yeah, the original formula. There you go. Speaking of original formulas, if you go to roll off the pain.com,

Starting point is 00:14:20 Chris and I develop first class products here. It's called Vacay, official sponsor of the Radcast. and in all full transparency, the company we own. But I will say this. I said it. I literally have old man tennis elbow going on. And I had a bad wrist. It's fixed.

Starting point is 00:14:36 But now my damn tennis elbow started up. And it was hurting after going to the gym this morning. Rolled it on. It was feeling cool as I came into the office. And you know what? Don't feel the pain anymore, Chris. It's gone for that joint, baby. It works.

Starting point is 00:14:51 I know. That CBD stuff is legit. So it feels cooling, the cooling effect. But then 20, 30 minutes later, it's like it really does roll the pain off. Yeah, I love it. So, yes, go check out rolloff to pain.com. You'll get that CBD effect. And look, let's check an icy hot.

Starting point is 00:15:13 You need to take a walk. That shit doesn't work. I've used all of it. You need to go to roll off the pain.com. Get the stuff that really works. You roll it on. Pain falls off eventually. And you know what?

Starting point is 00:15:22 It has healing properties. My doctor even says. That's, I couldn't believe it. I was like, really? He's, yes, CBD has healing properties that actually tackle not only the pain, but over time, if you keep using it, soaking into the muscles and the joints, has healing properties. And it's been where it pretty much cured my wrist.

Starting point is 00:15:39 And now being the active. That inflammation. I know. That's what it is. I don't even know what tennis elbow is. But that's what it is. Me neither. I've heard it for my whole life.

Starting point is 00:15:51 I just know it means your elbow hurts. You don't want it? It's like right on the head. outside of your I don't know what it is but I know I don't want it I know you don't want it either and if you got tennis elbows

Starting point is 00:15:59 slower muscles or you know what I've been using on my temples too for a headache yeah you do instead of like on the Advil I'm hitting the roll

Starting point is 00:16:09 on the temples go to roll off the pain.com or you can visit our full product line at Take a Vacay that's V-A-C-A-Y-C-A-W-A-G the only way to spell vacay-K take a vacay.com

Starting point is 00:16:20 Chris we had some big and a big country star on this week on the radcast. Spencer Crandle. He's got the hottest song of the summer Didn't Do Out this week, along with Cooper Allen, working with Cooper. If you're listening, I'm coming after you, baby.

Starting point is 00:16:36 I want you on the show. Spencer's working on that. But they did a little duo. It's called Didn't Do. It's a little jam. It's fun for the summer. But Spencer was awesome. It's a good vibe.

Starting point is 00:16:45 And he's a great guy, very transparent, very open about his. He talked to, I even asked him. I was like, how the hell is country? You're on the royal time. How are you not? drinking party every night and he's i was he quit drinking six years ago it's like i couldn't keep up and he's a younger guy he's probably 30 maybe 32 he had to quit early he's dude i wouldn't survive

Starting point is 00:17:05 in the business he's there's guys that do it they somehow pull it off and it doesn't seem to affect them but like he was transparent about that and the music business being an independent artist so that was a really interesting look behind the country music business with spencer craddle got a lot of songs so you may not know his first name but when soon as you start go to Apple music, you'll play them. And if you've listened to any country music, you'll go, okay, I know that song. I've heard it like on the radio.

Starting point is 00:17:32 Next week, Jeff Duden, CEO of Homefront Brands and host of the Homefront podcast. Jeff's a great guy, and you're going to enjoy him. He's got a great podcast himself, and he is crushing it in a lot of different ways. Really progressive CEO, so you'll enjoy that episode next Tuesday. Got some social media news here. So TikTok is coming out with amusing streaming service.

Starting point is 00:17:57 Makes sense to me. It seems like a natural kind of like next step, right? Absolutely. TikTok is driving so much music right now with the viral trends. I almost think that's the one song in the top 10, I would say every week is from going viral on TikTok. Yeah, exactly. And so much all these guys, like the guys just mentor Spencer and Cooper out,

Starting point is 00:18:22 Like these guys have half a million, million followers on TikTok. They get to test out music. The ones that are using, it's crazy. Like you can use it in different ways for different business and different things. So for them to have their own music, like streaming service that ties into the app, it's like a no-brainer. So it makes a lot of sense. It's launched in a couple other countries. It hasn't launched in the U.S. first.

Starting point is 00:18:43 I think they're starting in. It looks like Australia, Mexico and Singapore. So all of our Singapore listeners, you can get it now. So there you go. We actually are in the top 100 in Singapore, I think. Worldwide, baby. It's never been, but I heard amazing things. Very clean.

Starting point is 00:19:00 Yes. I'm going to go on like an Asian tour or something. Let's do it. Let's do it. Let me start. When we can get vacay, like outside of the U.S. Take a vacay. Take an Asian vacay.

Starting point is 00:19:12 We'll do it. So Twitter, according to Elon Musk, is going to support long-form articles with mixed media. its long-form content feature called Twitter Notes with support for mixed media, such as photos, videos, gifs, and tweets or gifts, depending on where you fall on that camp. That's a very controversial subject. The company first launched Twitter notes in June of last year, and it was recently rebranded its articles. Elon Musk has confirmed the news in response to a user's tweet regarding the renaming of the project.

Starting point is 00:19:46 The feature could help retain writers who want more distribution for articles that would be otherwise posted on their blogs or newsletters. So Musk has raised the character limit to 4,000 and 10,000 for 20 Twitter Blue subscribers to enable users to post longer messages. There you have it. Are you a blog writer? You're written a blog? I don't think I've ever written a blog.

Starting point is 00:20:11 But I do think there's a lot less people watching the news now and mainstream media and whatnot. So I think this is a great way to give independent journalists a platform to, showcase. We need that. We need real journalism. We don't look at Tucker Carlson. What he's doing? He says, leaving Fox. 100 billion viewers with him and Andrew Tate or whatever. Like crazy numbers. You watch that interview?

Starting point is 00:20:34 Which one? Tucker and Tate. Yeah. Yeah, absolutely. Yeah, great interview. I think Tucker obviously has probably been the biggest name that's shown like you don't need a major network to do journalism, your thing. But I just think it would be great to have more independent journalists. And there's a lot that I follow, but it's obviously very limited. There's more picture reporting and little updates of things.

Starting point is 00:20:57 But I don't know how many people are reading the newspapers anymore or subscribed. Not many. No. It's all online. The paper, the true paper. And one of my first jobs was like literally newspaper ads and how big they were back early 2000s. And how that industry is just like about almost dried up completely because everything's online. Yeah.

Starting point is 00:21:20 But I do think it's smart for Musk to continue to add feature sets because if you've got threads breathing down your neck supposedly, and this was my biggest complaint with threads. They needed to come out with more or a more unique functionality, something that separated it from Twitter from day one instead of just being the exact same thing, at least the core function, and even less functionality than Twitter today. And so they can't bog it down from day one, but at least something to differentiate it. So I think Musk, number one, needs to get a little bit out of the way and let his CEO run the company. I think he does best. But then I do think having features that separate it and giving journalists a reason to stay on the platform was smart. So we'll see where that goes. Meta slash Facebook has released Lama 2, which is essentially text-generated like suggestions.

Starting point is 00:22:15 It's somewhere to chat GPT. It's Facebook's version that is. integrate so that it gives you text recommendations for me, captions or other things. So, Lama 2 and Lama 2, like, why Lama? What do these names come from? I don't know. I don't get like a good visual, perfect visual. No, it's a very awkward name.

Starting point is 00:22:35 Yeah. Meta Lama. I met a Lama. It doesn't roll off the tongue very well. No. So human envirers find it roughly as helpful as chat GPT. Safety layers have been implemented to prevent potentially harmful outcomes. Have you best around with chat GPT and it completely to tell you something just totally false?

Starting point is 00:22:59 I have not, but I've seen people posting stuff or asking questions and then chat GPT being like, we're ethical and we cannot entertain. Does it ethically want to answer the question? Yeah. So everybody's got their version of. And all I tell people that use these things is it's a good starter. it's good for like research and starting point, but then you need to edit with your own point of view

Starting point is 00:23:21 so that you don't, because I think otherwise you're going to start to see these same text threads with like exactly the same stuff. Because if it's been something out for you of a question you've asked, somebody else is going to post that same shit. I start sounding the same. You still want to sound like yourself. I definitely use it for some stuff and I'm like,

Starting point is 00:23:39 I do not talk like this. Yeah, this is not my. Yeah. Like it sounds like a 19th century Victorian speech and I'm like, and that but like you said great starting point gives you a foundation you can play with so I still need to dive deeper into it the we'll close out today Chris with some really important social holidays we want to make people aware of these are just the most important ones so today

Starting point is 00:24:07 is national junk food day the 21st yes national junk food day set you're a little behind behind if you haven't planned for this, if you're like a junk food category brand. But I will be posting my Cheetos later. That might be the most American holiday I've ever heard of. Yeah. What's your go-to junk food? Tandy. Yeah.

Starting point is 00:24:33 Hairboat twin snakes and butterfingers. Oh, we're very specific. Yeah. We're talking chips. Cheetos are baked lays, but dude, I got those sweet tooth. Oh, yeah. National Day of the Cowboys. tomorrow along with National Hammock Day.

Starting point is 00:24:50 So, you're spurs up and getting that hammock. I was going to say, those two go together. I just sell my cowboy hats from Texas. Maybe I'll start rocking those down in Miami tomorrow. That might go over real well. Yeah.

Starting point is 00:25:02 You don't see a lot of cowboy hats here in Miami. No, not a whole lot. That's not a painted background there in his background. That is Miyami in the background where Chris is at today. Sunday, gorgeous grandma day. That's, hey, celebrate your grandmother. Yep, and it's Parents Day.

Starting point is 00:25:22 So I'm going to celebrate myself on Sunday. They combined parents and grandparents Day? I don't know. This is National Parents Day on my show notes here. So the team has fed me. Send my mom some flowers. National Tequila Day is Monday, the 24th. Are you a tequila guy?

Starting point is 00:25:40 You're a whiskey guy. I'm an equal opportunity. You don't discriminate. I don't discriminate. I don't drink anything. anything like daily or even weekly necessarily. I'd do like a crown vanilla with a cherry Coke. That's a go-to in the summer.

Starting point is 00:25:56 But pretty tasty. What's your tequila go-to? That's amigas. Yeah. Oh, yeah. George Cooney some love. He's hurting so bad. I want to make sure I support him.

Starting point is 00:26:06 Yeah, man. He's bills. I know. I wouldn't want him to not carry forward. National Tequila Day on Monday. And finally, we Tuesday the 25th is national wine and cheese day so there you go

Starting point is 00:26:22 there you go holidays coming up I do use that I do go my kids like sir you want some cheese with that wine use that a lot when they're bitching about like stupid shit I'm like want some cheese with that wine I love that dad jokes galore

Starting point is 00:26:38 there's the social holidays that you just can't miss I think that's hey it's summertime news news is light here in the summer There's nothing too heavy really going on. That's good. That's what summer's for. Keep it light. When the trending article of the week is like the Taco Bell menu.

Starting point is 00:26:56 There's not like major. There's a lot going on. The Gordita Crunch is back. Yeah, what do they bring him back? Like a chicken crunchy taco or something? I don't know. It's like that. They brought back to Mexican pizza.

Starting point is 00:27:10 And so. I'm waiting for the Baja steak of lupa to come back. That was my go-so. Oh, that was a go-to. Yeah, that knee, huntrap supreme. Exactly. Well, I think that's all for us today. You know where to find us to radcast.com.

Starting point is 00:27:24 Search for threads. You'll find my opinion on that. Search for Taco Bell. You'll find our parting shots on all the Taco News. Hey, go buy yourself a powerball ticket. 900 million. Now it's time. It wasn't time at 200 million, but 900 million.

Starting point is 00:27:39 Now is the time, folks. Yeah. Now it's worth that trip to the gas station. Yes. And always go support. The company we own and our sponsor, take a vacay.com, V-A-Y-C-A-Y, get your best plant-based wellness products, all third-party tested and approved by Ryan Alford and the Radcast. And of course, Chris Hansen, we have to approve them.

Starting point is 00:28:01 We make them. Definitely appreciate it, Chris. Absolutely. Pleasure, man. For Chris Hansen, I'm Ryan Alford. We'll see you next time. To listen and watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. dot cast or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of July 21, 2023 Marketing and Business News: Coca-Cola Expands Coke AI Studio Immersive Experience

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.