Right About Now - Legendary Business Advice - The Week of July 28, 2023 Marketing and Business News: Twitter Has Officially Changed Its Logo to ‘X’

Episode Date: July 28, 2023

Welcome to the latest episode of the Radcast, the weekly podcast that brings you the biggest news in marketing and business. It's Friday, July 28th, 2023, and we're thrilled to announce that we're the number one business and marketing show on Apple Podcasts in the US! Joining me today is a special guest, my good friend Chris Hansen. Happy Friday, everyone!Last weekend, we reached the top of the charts, and we couldn't have done it without your support. We're incredibly grateful to be the go-to show for marketing and business. Thank you, thank you!But before we dive into today's episode, let's take a moment to talk about the latest Twitter and Elon Musk buzz. They've made a bold move by changing their logo to an 'X', even though there might be some legal hurdles with Facebook's trademark. Intrigued? Tune in to this episode and stay up to date with all the hottest trends in the industry!Don't wait any longer – hit that play button and let's get started! Small talk Twitter has officially changed its logo to ‘X’ (01:45)https://techcrunch.com/2023/07/24/twitter-has-officially-changed-its-logo-to-x/ French's launches mustard flavored Skittles in honor of National Mustard Day (07:11)  Sponsor  Vaycay: Premium Wellness Products Delivered Straight to You in the US (11:45) Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com  Radnews Last week:Jeff Dudan - CEO of Homefront Brands and host of On The Homefront Podcast (15:30) Next week: Matt Szczur (Cezar) - Cubs World Series Champion | Artist (16:10)  Social Media News TikTok is adding support for text posts (17:15)https://techcrunch.com/2023/07/24/tiktok-is-adding-support-for-text-posts/ WhatsApp expands its Channels feature for broadcasting to seven more countries (20:00)https://techcrunch.com/2023/07/25/whatsapp-expands-its-channels-feature-for-broadcasting-to-seven-more-countries/  Social Media Holiday July 30: International Friendship Day (24:40) July 31st: National Avocado Day (24:55) August 1. World Wide Web Day (25:14) Marketing NewsNatural Light, Sperry turn boat shoes into sea-ready beer holders (26:45)https://www.marketingdive.com/news/natural-light-sperry-upcycle-boat-shoes-brewzie/688605/  Sponsorwww.takeavaycay.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're getting down, go, you need to be set a time for you. You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, July 28th, 2023. Our weekly marketing and business news of the week on your number one business and marketing Apple podcast in the U.S.

My good friend Chris Hansen's joining us today. What's up, Chris? Happy Friday. How we doing? We're good. We hit number one on the charts, my friend, last weekend. And we are the number one marketing and business show on Apple. Thank you very much.

That's a badass. Yeah. Hats off to you, sir. Hey. it's all a team effort. I can't do it without everybody else. I'm just lucky enough to show up and blab about something. No.

People must be digging over 700,000 downloads in July. It's hard to believe. It's a big number. It's a lot of people. A lot of people getting educated. We appreciate you wherever, however, whenever you're listening, you could be listening in the year 2025. And you'd be listening about the news

from this week that you don't know. You never know, but we appreciate you wherever you are. And you can't just kick off any episode without a little Twitter and Elon Musk discussion. They've officially changed to the X logo. Even though it sounds like old Facebook might have the trademark on X or something. Zuckerberg came out and said that. I don't know if there's truth to that. Did he really?

I don't know that. Yeah, he said he had some got a trademark on it. I thought he was just trolling him. Who knows? Those guys need to truly fight it out, UFC style. Yes, I'm looking forward to that. They've changed its iconic bird logo to X after Elon Musk announced the change over the weekend. The change is already live on the website.

And X.com now redirects to Twitter.com. X.com. It's badass, though, owning X.com. Yeah, I wonder what that domain name costs. Yeah. Hopefully he bought it originally. I bought it for 1299 in 2002. Yeah.

I want to own XYZ.com. That would be a good one. Examine your zipper. Definitely can't. Yes, definitely is. The social network might not stop at just replacing the logo. Musk hinted that people should refer to tweets as X's. That's odd.

That's a big ass. I know. We're going to suddenly call Google T. I'm going to go T something. Like, no, you're going to go Google it. That's hard to get out of the vernacular. Yeah. They will have features centered in audio video messaging, payment making,

making a global marketplace for ideas, good services, and opportunities. That's according to CEO, Linda, Yakorino. Sounds like he's combining a little bit of his old PayPal with Twitter. Yeah. Bring it all together. Yeah. It's going to be interesting how it plays out. In a way, if he kind of gets out of the way and starts doing stupid shit,

and I respect the hell out of you. Don't ask him. No, you're wrong. He's brilliant. But he's just done a little bit of just, like, over-the-top shit that just unnecessary. Because that's a CEO, like, truly run the company. The rebrand might not be the worst thing that could happen.

If he draws a line in the sand, gets out of the way, let's it kind of become its own thing. All right. I can get behind it. There's a lot of equity built in Twitter, but he's got enough money to rebrand it and enough reach to make it a quick grab, but it may not be the worst thing if there's becoming a negative association with Twitter. But he needs to get out of the way and not poison X before it even gets off the ground.

I agree. I agree. I do think there was a negative taste in people's mouth, definitely the last two years. Look, Facebook did the transition to meta. Yeah. And people still call it Facebook. Right. So I'm like, okay, you do whatever you want to do. But people are still called.

It's so funny. I'll be talking. I'll go on someone else's podcast and I'm coming on as like the expert stuff. And I'm like, and I'll catch myself. I'll say meta and I'm like Facebook. I'm like, I'm adding my like, unundertone like asterisk because. You don't give a shit, but they do. It's like wearing a polo.

Yeah. Polo was the brand, but you're, now it's like a short sleeve, but a collared shirt is just, it's a polo shirt. Yeah. Yeah. Can I get the button down knit shirt, please? You mean the polo? Yeah, fuck. It's the polo.

With the collars up here and the buttons. Yeah. You're trying to describe it. So you know the social platform that you get on and, you know, your parents are on there and you've got a good marketplace. and, you know, it's a good place to share images of your kids. It's called meta. What? What are you talking?

This Facebook, damn it. Oh. The weirdest part of the X transition is changing the heart emoji to an X. Yeah. It's like, isn't this something I'm supposed to be liking? Now I'm putting an X. I think we can start a whole meme about this. This feels like meme territory.

Like I imagine the meme world's pumping with it. I just haven't seen it yet. But I have to imagine there's some good ones out there. Like instead of like insert like the stupidest thing ever and it's like what it was, what it is, and then there's an X. Like everything's stupid in the world. It's memed as X. I don't know. Anyway, you don't want to go there.

And I don't want to Elon. I'm not selling me. Don't ever do that. But it's going to be interesting if people actually stop calling it Twitter. Yeah. Facebook would be a good marker that it's going to be difficult. Yeah. How often do you say Facebook versus me?

meta. I never say meta. Yeah. And the meta versus. Unless I feel like I'm like, hey, can you, I'm having an issue and it's email someone at meta. Yeah. At meta.

That's even an odd man. It's been a lot of money on these things. They care about it. But I'm not sure people will unless they make the logo really cool. Like an X-Men. They should have the X-Men promote it. He's got SpaceX. So he's got, there's something with the X.

Yes, kids names X. He loves X. Okay, I didn't know that. Yeah. It's like his letter. He probably knows something we don't. But I'll tell you. There's more to skittles too now.

It's called a mustard-flavored skittal. Coming out now in support of National Mustard Day, which is on August 5th, one short week away, folks. You got to be ready. You got to get that French's skidl flavor. Mustard flavor. Are they some? on full-on bags, like regular-sized bag to just mustard-flavored skittles. Let me read you the article here, Chris.

Skittles don't generally strive to be this tangy, but in anticipation of National Mustard Day, on August 5th, the famous American candy is taking a risk. French's has partnered with Skittles to give mustard lovers all over the country a new mustard skittled flavor and a chance to win a free, fun-size packet through these pop-ups and an online sweepstakes. while supplies last. So you can't even buy it.

You got to get it through an online sweet steaks, or they have some pop-ups. I guess we're giving them away. So it tells me they did a limited run because they probably thought I wasn't going to be a real big. It's called PR. All these things are.

Great marketing technique. When's ketchup coming out? Are they going to do a ketchup flavor? Yeah, yes. ketchup flavor skittles. The Heinz 57 Skittles. Now that'd be something. I like that.

I love 57 sauce. Yeah. Better than A1 or a high in 57? That's a 50-50. Ooh. It depends on my mood. Yeah. Yeah.

It's been a while because I like to eat steak that I don't need the steak sauce all anymore now. But occasionally I'll end up at a steakhouse that's not really a steakhouse. You know I'm talking about. Quincy's. I do. You used to be Ryan's steakhouse here in this house. Not me. but someone else, Ryan's family steakhouse.

But nonetheless, back on topic here, mustard flavored skittles, this is all PR. It's mustard, it's mustard day, national mustard day. So how can they get as much attention? It's called borrowed interest. It's in the Ryan offered expansion of reach and frequency playbook, borrowed interest, and it's not a bad play. But I don't know that I'm craving a mustard skittal.

I love mustard, but a, a stonisketle. You know what's super underrated? Hot mustard sauce for McDonald's. Never had it. That is a very good. That's an extra good sauce thinking of mustard. On National Mustard Day,

I might have some chicken nuggets with the National D. Hot mustard sauce. Dude, you're selling me on a trip to Mickey D's this afternoon. Oh, yeah. Against my better judgment. So guess what? Guess what, though? If you like hot mustard,

if you like where I'm going with this, there's a Dorito now, hot mustard Doritos. Doritos is, really is getting on the Oreo train multiple flavors. It used to be only nacho cheese for what, 50 years or however long. And then they really,

the cool ranch really broke the trend, like 20 years ago. And then now you get the extra cool ranch and spicy nacho. And then the sweet chili, the sweet chilies, that's purple bag is where it's at. Let me tell you. That's a,

that is a guaranteed full bag gone. And don't give you no. snack size of that. That's three chips. I need 30 or 40 chips. Yes. Full bag in it on the purple. Those are addictive.

But now they have a hot mustard one. I have some at home. I have not opened yet. Sawyer, our producer, is giving some of nods of yes, I'm going to go eat one tonight for sure. So eat your heart out. That's a lucky strike extra on the Radcast. We hadn't even planned to bring up Doritos flavors increasing.

But on National Mustard Day, which will be the next episode, we record so maybe we'll bring this back up we'll see how this PR play goes that's all this is folks when you have a national day that's part of what your core brand product is you partner with someone else you make it more interesting so that you can run articles like this so that more people like the radcats talk about it see it's working why didn't we do a mustard flavored gummy we can capitalize on it I know we should have can we just do kiwi day instead and keep it in the fruit bay we already have those we don't have to reproduce them we need We should look up for vacay all the fruit days, like National Pomegranate Day.

What are those out there? See, we need to get on that. Yeah, we do. All right. Special note to that. Speaking of vacay, I've been having a little tennis elbow. I've been telling everyone about it because I'm a baby. And when I have pain, tell people it hurts.

That's how most men are. I'm like, oh, that's really hurting, honey. She's rub some of your stuff on it. But you know what? I rub some of my stuff on it. it. Roll off the pain.com. Get your vacay roll off. I'm telling you this is not icy hot. Shaq eat your heart out. This stuff actually works. You have the cooling effect. And then it actually has some healing properties. The CBD soaks in. It cured my wrist. It's got to go to work

on the tennis elbow. And it will because I rubbed it on right before the show. And it's actually not bothering while I'm sitting here and I'm enjoying it so I can make it through it without crying. We like that. Yes. No tears. No tears. Roll off the pain.com, it takes you straight to our landing pages, gives you all the benefits, all the ingredients of the roll on. And the quick and easy order link. And guess what folks? We're about to have free two-day shipping on this product.

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That's what it is. I know. You're like, yes, it actually does work. I know. I think you were so skeptical now. You're like, yeah, this is probably really work. I don't know. I'm going to buy it.

Whatever I get at home. I can't steal it in the grocery store and try it like people do. Oh, you do it. You're going to hope people do that. You do it. You know what I'm talking about. And so you don't have to do that. We're telling you, get your money back guarantee, free two-day shipping,

and you get the roll on that actually works and heels. and knocks out the pain so you can actually do things and not whine about them like me. You can learn about all the products that take a vacay, V-A-Y-C-A-Y, the only way to spell vacay. If you're watching the video, you can see my hat. This is how you vacay, V-A-Y-C-A-Y, take-a-vac-com for all our product lineups.

Chris and I are the founders of the company. We're fully transparent on that. And look, we wouldn't talk about it if it didn't work. We stand behind it. And if you're watching the video, you can even see some of the gummy products. We're just talking about Kiwi. I actually have my favorite product. The Delta 8, 15 milligram low dosage.

I'm telling you, folks, there's a big stigma on cannabis that shouldn't be there. And we're breaking all the walls down on plant-based wellness. It takeaVaVaK.com. You can also listen to the Vacay podcast. Our website will be live by the time this goes up. Thevacadcast.com. All of our episodes will be there. We're already in the sixth episode.

We're crushing it over there. Chris and I are having a great time. Bringing guests on talking to all things wellness. I know you've been enjoying it, Chris. I love it. Got some great people, great information. I know I've had great feedback from all of my inner circle that's been listening. So, yeah, I'm pumped and I'm excited to keep pumping that.

The good info out there for people. Yep. And we appreciate it. Six episodes in, we're already the top 200 in Wellness Podcast. So keep listening. Tell your friends about it. If you enjoy the Radcast, you'll enjoy that. and we do get into more of the overall business of wellness

and bringing you alternative wellness techniques, our opinions, and then obviously the experts that we're bringing in are off the chain. We had a DNA expert. Kajiv Khan last week. Then this week we had our cannabis specialist who's the canamom. We'll just leave it at that. You need to go look up the vacate podcast, V-A-C-Y-C-C-A-com,

and you will find it in all the episodes. So check that out. Speaking of podcast, I hope you sell us all this week's episode with Jeff Duden, the CEO of Homefront Brands. He was on undercover boss and he is a badass franchise. I just call him the franchise now. I just created a modicor. You know, who would move? The franchise.

Yeah, the franchise. I got to come up with you a name for you, Chris. I'm like, I'm going to call Jeff the franchise. That is your specialty. I'm excited what you call. I'm like. Everybody's got to have a name. I need a wrestling name.

Yes, a wrestling name. I should, the WWE should hire me to name their wrestlers. But Jeff Duden was great. I hope you check that out. And then next week, Matt Caesar, former Cubs world champion from the 2016 team. Matt is awesome.

And he's a badass artist. Let me tell you. He might be a better artist that he was a baseball player. And he was pro baseball player. Amazing artist. Doing all kinds of work now. Really great. story, really great story about how he helped a check, check girl with bone marrow transplant in 2010

and how he's gotten really behind that cause and just education about bone marrow donations and things like that. He's just a great guy, like a down-to-earth, all-American guy. And you'll really enjoy that episode. It was one of my favorite episodes of the last couple years, just how like real it was, like two dudes talking. And we did talk business and the business of baseball and certain other things. So it definitely crossed a lot of lines, pun intended, in that episode. So check it out next week, Matt Caesar, former Cubs. I guess he's always a World Series champion. They can't take that away from you.

Never. Next week. So it's a social media news in the Me Too category of the week. TikTok is adding support for text posts. I know we were waiting with bated breath for this, Chris. I've been waiting for them to roll this out I'm on the edge of my seat, brother. Going, I can't wait to the video platform.

It allows me to text more people. Is this essentially a spinoff of Twitter and threads? This is TikTok's add-on. Yeah, I would say with all the things happening with threads to me too, they announced the addition of text posts to its platform as a wave to give users more ways to express themselves. The new content online. option will allow creators to share their stories, poems, lyrics, and other written content

in an interactive and dynamic way. I'm thinking about all the poems I'm going to write on there. Aiku. Haiku. Haiku. Was that like three, two, three? I forgot that, what the organization of haikus were. Yes.

TikTok, TikTok. Don't let my threads. stock. Oh, I can go on and on. I love it. It used to be Twitter. Now it's catty litter.

I'm interested to see if this has any effect on their numbers or how this is going to be utilized. But I'm sure people will make use of it. The TikTok loyalists will definitely capitalize on it. Yeah. Somebody will find a way to monetize it in some way or annoyed the hell out of me with it when I get on there. and I just I get in the vortex occasionally I call it the vortex the TikTok rabbit hole vortex whatever you're going to call I get kind of lost into it like it'll pull me in like I open it and I'm like 20 minutes later I'm like shit where did that 20 minutes go I'm like I probably swipe through 400

videos to watch one you get in that vortex I've never watched 400 video three seconds of 400 videos like that's 20 minutes probably something like it sucks you in it does suck you in That's why I avoid it. I know. People are loving that shit, though. And I get... I'm more of a YouTube shorts kind of guy. That's what sucks me in the most.

Ah, my kids love YouTube shorts. That's something they can actually get into because it doesn't require them to be like... logged in. They can't have like weirdos chasing them. I'm old enough to get on there. And if you like YouTube, you can watch the full episodes of both the Radcast

and the Vakey podcast. So check those out. We need our numbers to get up on YouTube. So come on. support us. Shameless plugs here on the radcast. It's what happens when you get Chris and I on the same episode. Yeah.

WhatsApp expands its channels feature for broadcasting to seven more countries. WhatsApp has expanded its channels features to seven additional countries, Egypt, Chile, and several others that did not be named. Channels is a one-way communication tool that allows admins to send text, photos, and videos to followers. Last month, the same feature was made available. for Instagram users globally. And early this month, WhatsApp launched a standalone app for WearOS.

So do you use WhatsApp? I do. It's usually my family over in Europe and all my international friends are definitely more WhatsApp. All my international friends. So we have workers, employees internationally that work. And then my friends, I have friends in Europe and Asia and different places. The WhatsApp is like the like app over there for any type of messaging. It's, I like it.

I think it, honestly, I think almost the service is better if that makes sense. Yeah. I feel like it, it sends more consistently for services week. We, I think what happens in the U.S. is we get in this back and forth between iOS and I message. And if you're someone's on Android, it's being sent as a text message. Oh, you go from the blue to the green or whatever. You're like, shit, did they get that? I don't know, did that.

I'm not sure if that went through. I hate, every time I go up and down my building, it goes to green. And I'm at the point, I'm like, I'm not even going to send this because I don't, did they get it? Did they not? Yeah, I don't. It would be nice to have standardization. And I don't only want to see the differentiation of IMS versus Andrew because then it just makes me question if it went through. I'd rather just be one experience.

And the idea. Yeah. And let's come on. Like with text messaging these days, they've made it to where you can, I message, you can edit for a few minutes after you send it or delete it, like the first time,

which is nice. But I'll tell you what, they could just make it where you could schedule. And somebody's going to go, you can do it in the automations. Yeah, you can do it. It's conflict as hell.

But you can't schedule a text message. Sometimes I want to send somebody something, but I don't really want to bug them right at the moment. I just want to get it knocked out. And I know there's a house for this, but they should have it built in. The amount of time. times I think of something at 11 or 12 at night that I like even just send to you and I'm like I know he's asleep or his family and I basically write it down but I'm like if I could schedule this to send at 7 a.m. It would definitely be. Yes. Exactly. So build that into the app. I don't know why they've built it. And there are apps you can download and pay for it. But it's in a sign of leader not using the base app. But it gets into more issues. So you can do that. I will say. But how much marketing do you get on this? How many SMS is now are you getting?

marketed on you still are you getting a lot yeah seen to pick up yeah i will say from a marketing thing where they say that 80% of text message marketing messages are read like sometimes email like a higher read rate five or 10 but on text messages it's 80% oh definitely and i it's funny because i'm at the point now where i'm actually writing stop like all these companies because now even when you opt in say you're buying a shirt 15% off they make you you opt into the text messaging to get the promo code. And then I just got used to them popping up every day. And then now recently I'm like,

how about I just wrote that to my mom? I wrote stop and she didn't stop. You have an unsubscribe from your mother. Like, I put unsubscribe stop and she still kept sending. I'm like, mom. No, I actually like I thought I was writing back to one of those that was like the

message before. And I wrote back stop. My mom's like, why are you? Stop what, son? I'm like, oh, I didn't know. Just ignore that, mom. I thought you were. I thought you were Circuit City or something.

Which I think's out of business. Circuit City, that's a romance. Yeah. I haven't heard that in a long time. I'm just that place. I like Circuit City, man. The red and the black. Circuit City and Radio Shack.

Both con relics of today. Best Buy made it through, though. No, somehow. How? Circuit City, I think, either one of those, they missed out on the whole podcast wave. I feel like all that equipment they sold now is popping. Exactly. All those microphones that were crappy, but you're like, why do I need a microphone in 1988 or 92 or whenever it was?

Karaoke, bro. Karaoke, bro. There are some social media holidays. We don't want you to miss July 30th, which is Sunday is International Friendship Day. Chris, I'm going to go ahead and wish you if I forget. on her early international friendship day. I wish you the best. And 31st, Monday,

National avocado day. You're going to see some avocados of Mexico commercials like crazy. Just go ahead and prepare for it. So coming up. Is there going to be a discount on guac? Yeah. I'll have a little break with some guacamole this weekend in advance of avocado day. And then August 1st, World Wide Web Day.

also known as Internet Day. That's next week, folks. I think I'll surf the internet in a celebration of it. Just hop on the browser for all the time to take. Type it in manually. Yeah, we'll get on the Internet Explorer just for the hell of it. Oh, my God. Netscape.

Netscape. Oh, God. See how slow any standard website is on Netscape right now. God. Is that still even live? It probably is. We should put a, I'm going to get the video editors to be putting like one of those signs. What's the sign like when you're waiting?

Like one of the old ones like the hourglass. Oh, yeah, yeah, yeah. Joel, if you catch this part of the episode, definitely put an hourglass upside down. For sure. Waiting, waiting. God, remember how long as you had to wait? Like, how spoiled we've gotten now versus what it used to be, like waiting for a browser to load. 10 minutes.

You kids don't know what it was like. A different time. A different time. Yes. But now the world is all on the web. And the irony is I own a digital marketing agency. And I desperately want to drop like digital because now everything's digital. But people in every other than we go, are you a digital agency?

Do you understand digital? Yeah, we are. We do. If you don't, you probably aren't in business as an agency now. Absolutely. But happy World Wide Web Day next week. August 1st. I thought this was fun.

Natural Light and Sperry. You ever heard of a pair of sparries? Sparry, boat shoes? Oh, yeah. Turning boat shoes into searedy beer holders. Natural Light has struck a partnership with Sparry to upcycle old boat shoes. Upcycle. I never heard of that.

You're not recycled and you're upcycling them. That's a good marketing term there. It's funny you say that. I literally was at a fashion show Saturday. night and there was a whole designer of doing upcycling, taking secondhand clothes. Making them better. Yeah, and they're like, get a whole display on

explaining what upcycling was. And I was like, all right. Interesting. Smells like up dog to me. Yeah. You're supposed to say what's up dog. Smells like your star. What's up cycle? What's up dog?

Upcycle old boat shoes and a novelty beer holders. According to a press release dubbed the bruise, the product is intended to keep beer cold and upright during boating season. I'd like to see the, I'd like to see what it looks like. I'm curious, like a leather coozy. Yeah, I guess. Consumers for a limited time, what does it smell bad though?

Like an old shoe putting it to your mouth. I'm going to kill the campaign before it starts. It sounds like what, they're taking a customer's pair of shoes. I guess it's your shoes, right? But I assume there's some sterilization process, I would hope. I guess. Consumers for a limited time can comment on Natural Lights Instagram for the chance to be one of 165 people chosen to ship off their boat shoes to be reconfigured into the boat-friendly drinking accessory. So you send off your own shoes.

Winners will also be offered a 30% discount from Sperry for a pair of shoes. The effort sees both Natural Light and Spary bringing an additional. layer of purpose to traditional novelty marketing plays novelty marketing that's what a lot of the show is like let's be honest that's what we're talking about and arise hauling a brand refresh natural light or this year they introduced new packaging and an act natural tagline so they're acting natural everything's natural we're nature we're going back to upcycling the spary shoes it's fun it's fun it's a little weird thing about i got it it sounds weird now that you brought up the whole like dirty foot thing then I feel like I see these videos on like bar still of people chugging beers out of their like boots.

And I'm like, that's where I was going to go. So by stepdad graduated from Citadel. Jerry, if you're listening, what's up? So the Citadel, the Citadel, have quite a strange thing. And I'm pretty sure this is tied to the Citadel. If it's not, so I'll get hate mail from the Citadel. But my brother, my stepbrother also graduated from the Citadel. It's a very difficult task.

And I'm very proud of them for doing it. I probably would never have made it. But I'll say this was like we were at a party. And old Jerry had a few. This was probably like 10 years ago, pretty hammered. And he had on some boches, some loafers. And some of my friends were over. This was I was a little younger.

And my friends were a little younger and dumber and very drunk. And proceeded to have beers out of his loafer. They took right all this shoe. So this is like a citadel tradition? Yeah, I think it was. I think it was like something to do with. something they did i guess i'm like okay y'all are drinking i did not partake in that i didn't want that fresh foot that was a spectator sport for you yeah spectator i was

yeah you didn't feel like taking off for sneakers no no no no no i would have someone's drink out for mine it was fine i just was not drinking out on in his and so they proceeded to enjoy that and that made me think of that here we're thinking about the sparries being converted to beer boats. Maybe they're on something. Yeah, they might be on something. So natural light and spary, hats off to you. And you know what, my friend, I think we're going to end it right there.

There was a couple more articles on our list, and I don't think anything can top that one. No, I think that's the winner for me. Any final words, Chris? Submit for your sparries. Send them in. You only got 165 spots. Go for that bruise. Yes.

You know where to find us to wrap. Radcast.com. Search for Sparries. You'll find all of the podcast highlights from today. Natural light. Any keyword will bring up these highlight clips. If you go to the search bar on the radcast.com, it is a good place to learn. If you want to learn more about key guests, threads, or hot mustard sauces. Sittles. Hey. Yeah. Just the best info here on the radcast. And our great sponsor, take of vacay.com, V-A-Y-C-A-Y dot com. Roll off the pain, baby.

I'm telling you, it works. For Chris Hansen, saw your eyes on the ones and twos. I'm Ryan Offord. We'll see you next time in the Radcast. To listen and watch full episodes, visit us on the web at the radcast.com or follow us on social media

at our Instagram account, v.rad.org. Or at Ryan Alford. Stay radical.