Right About Now - Legendary Business Advice - The Week of June 02, 2023 Marketing and Business News: Sorry, Alexa Can No Longer Talk Like Samuel L. Jackson

Starting point is 00:00:01 I said, hallelujah, we're getting down on you. You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, June 2nd, 2023, our weekly marketing business news and entertainment of the week.

Starting point is 00:00:41 Hello, hello. Happy June. Yeah, a national donut day. Yes. Donut. Yeah. This is my friend's anniversary and I never forget it

Starting point is 00:00:49 because it falls on National Donut Day. I know. Krispy Kramer or Dunkin' Donuts? Oh, man. Strawberry pink frosted above everything. Don't really care where it's from. Okay. But like gun to my head, probably crispy cream.

Starting point is 00:01:01 Yeah. Dunkin' Donuts is good. I like Dunkin' Donuts. But that Krispy Kreme original is hard to beat. Heat it up. Oh, yeah. Hot and ready. Hot now.

Starting point is 00:01:09 I do love a good sour cream donut. Yes. Yeah. Sour cream from Dunkin's pretty good. It's so good. With coffee. It takes nothing like sour cream. No.

Starting point is 00:01:18 And look, if it did, I wouldn't be mad. I'll eat sour cream with a spoon. That subtle's it. I'm having a donuts for lunch. Perfect. Done and done. Happy donuts to everyone out there for listening on Friday, June 2nd, which today it is for us. Indeed.

Starting point is 00:01:31 Otherwise, have a donut anyway. Celebrate and spirit. See if you can have one, though. It's not possible. I think one's okay. I think I average three every time at least. Yeah. Well, I don't have them often.

Starting point is 00:01:42 Yes, he had a good week. I did. You have a good memorial day? I did. Long weekend. Well, we had fun. Yeah. At the lake.

Starting point is 00:01:48 It was raining and 55 degrees. It was very gray. In South Carolina. I had to break some records. I don't know. Like, usually like sweltering by now. It was definitely. I would have gone for sweltering.

Starting point is 00:01:58 I were cold. I was like, I'm just ready for the sun. I was going to sweatshirt most of the day. Like Friday night and Saturday. I have my jacket with me the whole time. Monday came through a little bit though. Yeah.

Starting point is 00:02:06 It was sunny. We, I hope everyone had to get a Memorial Day. And it was an eventful. It was just like stuff that didn't feel. It did some Monday, but it's, I don't know. You didn't get the whole weekend of sun and fun. Kicking off like the summer.

Starting point is 00:02:20 Yeah. I don't think I've kicked off the summer yet. No. I guess I got to retry this weekend. That's what Fourth of July is four. Just to keep holding out. No, it's called June 2nd weekend. There you go.

Starting point is 00:02:28 That's what it's for. Kick it off with National Donut Day. Yes. I have a burning question for you. Are you an Alexa or a Hey, Google person? Or neither. Hey, Siri. Okay, yeah.

Starting point is 00:02:39 And we have Alex in the kitchen. Yes. So we have... Did you ever buy the voices for her? No, absolutely not. Probably a good thing because as of now, Amazon is discontinuing its celebrity voices. Did they actually sound like the celebrity? Oh, yeah.

Starting point is 00:02:53 Because it was, I think it was celebrity recorded. It wasn't like AI. And the reason why they're doing away with it is because they're doing some budget cutbacks. And you've got royalties that are involved with all of that. But if you did pay for them, you can use the three that it mainly affects are Samuel L. and Shaquille O'Neal and Melissa McCarthy. You always think of together. You didn't know it because I didn't even know existed.

Starting point is 00:03:13 I just wouldn't pay for it. Like it's a fun offer, but I'm not going to pay extra for it. But if I could go, hey, Alexa, turn into Samuel L. Jackson. But you have until September 30 to continue. You can't keep buying it. But if you already have it, you can keep using it until the 30th. Yeah. I don't know.

Starting point is 00:03:31 I think I'm going to pass on that one. We need to edit somebody's voice in this moment, like Melissa McCarthy. Who's in the new Little Mermaid movie? Yes. Which I plan on seeing at some point. I absolutely won't. I have no girls in the family other than my wife, but no little girls I have to please with Little Mermaid.

Starting point is 00:03:47 I'm excited that I don't have to do that. We've got some romance novels in the notes today. Smoothie King has used Chat GPT to write a 215 page, 250 page romance novel. And in this novel, it's all coated with different coupons and offers that smoothie king customers can partake in. Yeah, a summer fling to the extreme. Details about a budding relationship. Oh, that's what it's about.

Starting point is 00:04:14 With Walter Malone. Do you know who that is? That's a play on watermelon. Oh. That's the family character's name. Right over there. Insert, over the head. So you wouldn't be getting these,

Starting point is 00:04:26 these clues. I don't know Walter, but I know Ben, Ben Dover. Hey. I just, I don't think about smooth. The smoothie king customers being avid readers. Like that just doesn't feel like a pairing. But clearly they've done some research behind this. I think it's really fun and weird.

Starting point is 00:04:43 Yeah. I want to know, is it just lots of puns or is it like truly like romance? I'll look it up and do like the dramatized. Am I falling in love with smoothies or am I falling in love with these people? I will record the audio book just for you. Just for you. It's a fun usage to the newest text.

Starting point is 00:04:58 So get your buzzwords out there. Hey, you did a book with Open AI. I don't think about using chat GPT. for content this long because I only use it for short form. I think the most I've used it for is drafting an email or a blog post. But the thought of AI generated like 250 words of a romance novel. Yeah.

Starting point is 00:05:15 I wonder if it reads like some of those stuff starting to read to me. I'm pretty sure it doesn't have much heart. I would imagine. Yes. I would imagine. Yes. But it does have Walter Malone. Walter Malone.

Starting point is 00:05:29 The ever-aging heart throb. I know. Are you a smoothie king person? You like smoothies? Oh, smoothies. Yeah. I don't patron the king often, but. You make them at home?

Starting point is 00:05:38 Patronize the king often. But, yeah, I'm more of a home smoothie. Yeah. I am too. I don't know. Something about $8 for a smoothie. I like over my, like, if it's a milk shriek, it's a dessert? For sure.

Starting point is 00:05:49 It's probably like the endorphins. Like the sugar endorphins. Okay, I'm in. I used to have the really expensive, like protein powder. Yeah, no. I'm, I'll chew my, I'll chew my food now. I don't know. It's $9 for a smoothie.

Starting point is 00:06:01 It's starting to get a little steep. I wouldn't go out of my way for it. But if they have a romance model, maybe. Maybe that's the sound point. Yes. That's the target audience. We got some Radcast News. We do.

Starting point is 00:06:12 Listen to this week's episode with Sun Yi, the owner of founder of Night Owls Media and Digital Agency in New York. Great storytelling. He told a great story. Dry humor. Really interesting. And if you want to grow on social media, go listen to the episode. He had a lot of actionable tips. That was this week, this past Tuesday.

Starting point is 00:06:33 Next week, we've got another best of edition, some of the best of motivational business stories, some of the best ones the last couple of years, Michael Baer, Bobby Maximus, William King Hollis and Cody Burns. Very unique, diverse set there, but all what I would classify as motivational storytelling in the business field. Some of them have overcome tremendous adversity, including Cody Burns, who was burned on like over 70% of his body. God. It's come back and become a motivational speaker. really powerful story and Bobby Maximus will get you motivated in health and exercise. A lot of great tips there.

Starting point is 00:07:09 But some of our best of motivational stories. So check that out, one of the best of the radcast. You know, when you have 350 episodes, you get to aggregate some of these things. So you get a shortcut to the best of. You don't have to go listen to 45 minutes. You get it wrapped up all the best parts in one. So if you're looking for some motivation in developing your business or, Overcoming Aversity. Check it out next Tuesday where you're listening to this now.

Starting point is 00:07:36 Or you can watch the videos on Instagram or YouTube. I have good news and bad news for you because I know that you love a good dad joke. But it's not just the season of dad jokes, even though Father's Day is coming up. We have an amazing offer for our listeners from our absolute favorite meat sponsor of the Radcast, Good Ranchers. American Meat delivered. You can head to Good Ranchers.com and use code Radcast for $30 off your first box. We've already kicked off summer, at least we're trying to here in South Carolina. Hopefully some of you all have had better luck than we have.

Starting point is 00:08:07 But if you are looking for something to buy for your father, I know my dad is impossible to shop for. And my brother and I actually have given him like cuts of Wagyu beef before. And now I'm just going to have a deliver. Don't have to go to the butcher. There it is. I can use my Radcast code. And I know he's going to be happy. Exactly.

Starting point is 00:08:24 Get $30 off with code Radcast. And we're all happy. He's happy and happy. So I'm a dad. I've got four boys. So if anyone wants about your father. state gift. This is a good one. Just go to Good Ranchers, Good Rangers.com.

Starting point is 00:08:35 Plug in our code. Send me more. I have lots of room in my freezer. So what dad wouldn't want more meat on the grill? Truly. Yes. Especially knowing how good this is and how high the quality is. Yes. Steakhouse quality delivered right to your door, including white goo burgers. I think I might

Starting point is 00:08:51 have some burgers this weekend. So it's actually digging out. My 7-year-old son, Nash, he's spoiled to a degree, like all of them, but he has a little scoop of ice cream. That's like his dessert each night. And so I was digging out last night. Chocolate. Excellent. Only chocolate. That's his only go to right now. And what was in the way of getting that chocolate ice cream was those burgers. So I was staring at them going. It made me hurt you're hungry

Starting point is 00:09:18 in the moment. Soon. It was like nine o'clock at night. I'm like, I guess I can't have a burger right now. But I've made bacon pretty late. I'm not going to lie. There's never a bad time for bacon. Never a bad time for bacon. Let's be honest. But yes, 100% American raised meat. Every bite is great. Let me tell you, this is take our quality right to your house. The official

Starting point is 00:09:39 steak delivery company of Ryan offered and the Radcast. Get $30 off with Code Radcast. Like Christina mentioned, you'll thank us for us later, and it is a great gift for Father's Day coming up. Make every Father happy. I'm telling you, I'm speaking for the truth here.

Starting point is 00:09:55 As a father, if this showed up on Father's Day, we be in. Very happy. Very good. Father's Day is June 8. So go ahead and just place that order, have it delivered on time. Exactly. Now's the time to do it because you're going to get busy. You probably take a week or 10 days, so you're right around that window.

Starting point is 00:10:11 All of a sudden. Delivered right to their door. Yep, there you go. Yep. Give Dad something you know, because that's the hardest thing. Don't get him a tie. No. No ties.

Starting point is 00:10:21 Not anymore. No wallets. No bad gift cards. No belts. Have no meaning. Sorry, just telling it like it is. That's what we do here on the radcast. Keep it real.

Starting point is 00:10:31 Get them some good. Answers meet, delivered right to the door, our good sponsor, good ranchers.com. We've got some Twitter news per usual. It just cannot seem to stay out of the news. They are launching a new community note for images. This is on the heels of all of these AI-generated images, but they've launched community notes for images in posts to put more on crowdsourcing moderation. The company aims to flag content like manipulated pictures or AI-generated images,

Starting point is 00:10:55 such as the Balenciaga Pope that went viral a few weeks ago. Did you see that? No. I missed it too. I saw when they had a little kid. kids in the pictures I don't really care for. Sure. That was not AI, however.

Starting point is 00:11:05 But Twitter is working on expanding this feature to videos and tweets with multiple media through the matching algorithm, though the matching algorithm may miss some instances. So it's just kind of trying to keep everything safe. No, you're going to have to have a lot of this for images, for videos, for audio. Yeah. All of it. So the filters are going to have to keep up with all the bad players. So it makes sense. Hats off Elon, getting something right here.

Starting point is 00:11:30 Yeah. Yeah. At least looking out for people. Trying to. Yes. LinkedIn is emphasizing the power of networking in a big global push. They have a massive campaign. It's global and it's called Find Your In, which places an emphasis on the platform's networking capabilities.

Starting point is 00:11:43 I don't use LinkedIn nearly as much as I should have, but I found this super interesting. The effort includes a whimsical short film supported by TV, social media, online, and video as part of their effort. The flashy campaign comes after LinkedIn announced a corporate restructuring affecting 716 jobs through the company in its most recent earnings report announced. an 8% year-over-year boost in revenue? I think LinkedIn's underutilized, but a lot of people, myself included, sometimes. It starts to show signs of the Facebook effect a little bit of some of the posting, like getting away from business, which I'm okay with on certain levels. I do like to see people's personality.

Starting point is 00:12:21 But I do think it's untapped and has a lot of room for growth. And I think you're going to see an expansion of the platform. And not just where people go, where I'm looking for. a job or I have a job, which is probably a 70% of it now. Like I'm looking for a job. I go to LinkedIn. I am posting a job. I posted there. Right. I think that communities are starting to expand there. You've got people doing newsletters. You have a lot of other things. And I am starting to see LinkedIn. I have seen a couple of their TV spots here recently. So I think you're going to see an expansion of it beyond just the jobs. But I think I just hope we can keep it.

Starting point is 00:13:01 in the realm of business on some level and it doesn't just completely fade into Facebook. And I get so tired on LinkedIn of all of like spam emails I get and spam messages. I mean, I get them more on LinkedIn than any other. I get a ton of the same thing. It's so annoying. It's like how many lead generation companies can there possibly be all hit me up on on LinkedIn?

Starting point is 00:13:24 And they just base it off of the one keyword that might be hiding somewhere on your profile. Drives me nuts. And unlike like even Facebook or Instagram and only let me start on TikTok's DMing is terrible. But nonetheless, I don't immediately on these other platforms go, someone's trying to sell me something necessarily. But on LinkedIn, like every time. Everything. I'm like, okay, what are you selling? And that's why I don't use it as much for that anymore.

Starting point is 00:13:53 I try to just keep it organic. Because I feel I'm like, you know what? I can't practice what I hate against. I just don't end and day. people with, hey, I'm not really that kind of sales guy anyway, but like, I think you got to kind of get out of all the spammy stuff and find ways to create true connection to community. And I think they've got a ways to go there, but I think there's a lot of opportunities. Because I do think it is the platform, and it makes sense because it's a professional platform

Starting point is 00:14:22 where I feel like the people are real. Yeah, yeah. On social media, at least for me, getting so many DMs, different things, I'm like, how many people are actually not even real? Just a robot being told to do something or whatever. It's like I do think it does have a credibility that leads itself to greater. I can do that. I don't know.

Starting point is 00:14:42 I know that everybody has their profile photos and stuff. But think about how many on all those social platforms. And with all these AI photos, who knows. I still feel like there's a level of credibility of Instagram that could be leveraged to do more things that. To streamline that. Yeah. Real versus fake. Yeah, exactly.

Starting point is 00:15:01 I also think that LinkedIn lends itself to more long-form content. I am more prone to, I would prefer more content. Like, I would rather click see more on LinkedIn, whereas if I see that on Facebook or Instagram, I'm going to scroll right past it. Agreed. So just my thoughts. Yeah, there you go. But I don't use it much.

Starting point is 00:15:17 So what do I know? Burgeoning platform, it is, that LinkedIn. On to our marketing news. Frito Lay makes the largest ever investment in women's sports for the FIFA World Cup. The marketing program marks the. snack company's largest ever investment. And the World Cup-themed packaging will be released for Lays, Doritos, and Cheetos. You know why that is?

Starting point is 00:15:38 It's because guys are the ones that munching on those snacks. Like, I know women eat them too, but, man, guys, I think are just known for that. I was eating some burritos. I was eating some burritos. I was freaking love Lays and Doritos. Like, that kids haven't made snack foods around. Like, get that away for me. It's like, but yeah.

Starting point is 00:15:52 I won't do Cheetos. I can't with the Cheetos fingers. I'm so even thinking about it. I know everybody snacks, but I think guys are worse at snacking. I don't know. Oh, absolutely. For sure. You guys are just snackers.

Starting point is 00:16:04 That's probably while they haven't, I'm sure they've invested, but not as heavily, maybe that's starting to change. Yeah. That's the problem. They market it to us too much. And so they start marketing. Yeah. You're going to start snacking.

Starting point is 00:16:15 Yeah, they're marketing diets to women and food demand. That's how that works. This is fun since we're both Apple Music lovers. Apple Music Classical is now available on Android. Apple's slowly taken over the world. Apple Music Classical is now available on Google. Play Store for Android users with an Apple Music or Apple One subscription. The app was first announced earlier this year in March and was acquired by Apple in 2021 from streaming.

Starting point is 00:16:38 Over 5 million tracks are available to search through using keyword combinations like composer, artist, instrument, work title. Yeah, I'm not personally like a giant classical music person. Sure. But I do, I was surprised because I have my Galaxy Fold and it has Apple music on it. Like they're just regular Apple music. So I was actually surprised I'd actually had that. I didn't know that they'd roll every platform out. But are you, I know you're into the stage and all that stuff.

Starting point is 00:17:08 Are you a classical music person? I know if I hear certain pieces, I can recognize it. And I like, I don't know if it's necessary. And I like, I played some of it. That's Beethoven's Fifth. Yeah, it's not my go-to, like running music or anything. But I enjoy it. I appreciate it.

Starting point is 00:17:25 I like going to the symphony because I'm 80 years old. Yeah, I can get behind it. I loved, I loved studying it in school. Loved it. Yeah. I took piano for five years when I was growing up. So I remember like chopsticks and all the really difficult songs. Maybe that's on there.

Starting point is 00:17:42 Heart and Soul. Yeah. The duet of Heart and Soul. Oh, yes. Oh, I can still play some heart and soul. Heck yeah. You know, they have to be a piano player to actually play Hard and Soul. Yeah.

Starting point is 00:17:51 I took piano for seven years and now I just Google Chords. All you Android lovers, get on the Android. Users, all 10 of you, kidding. There's way more than that. It's at least 12. Right. Your app will use it classical downloaded. Yeah, there you go.

Starting point is 00:18:05 You heard from the Radcast. There you go. Radcast only. Kroger, which is a grocery store that we do not have here in the South Carolina, but they are bringing digital smart screens to over 500 locations. The grocer is expanding its partnership with cooler screens, which makes digital smart screens after a three-year pilot. The in-store technology aims to not only improve the shopper experience, but also bolster

Starting point is 00:18:27 Kroger's retail media offerings. Yeah, in other words, they want to sell you ads. So that you're in line. So here's how this works. You're in line. You're looking at that smart screen. It's like, you didn't know you forgot those Doritos, but they're on the screen. Oh, I need those.

Starting point is 00:18:41 They're on sale. They're on sale. $2 off. Instant coupons right there. That would be that. That's a good little business idea. Do we have like smart screens at grocery stores around us? Not many.

Starting point is 00:18:51 No. I just Googled them. I was like, I know I've seen these. But you're starting to see them more. in CVS and Walgreens, little kiosks and stuff. Yeah, that makes more sense. I think they're starting to see it more in the grocery store. I don't think of Kroger as a cutting-edge grocery store.

Starting point is 00:19:08 There's a Kroger in Myrtle Beach. Oh, okay, okay, there was one in South Carolina. I thought they started in Georgia. Yeah, but I don't know where they started. I just know that's the last time I went to a Kroger was in Merle Beach. Fascinating. And you know what happens in Myrtle Beach, a whole lot of nonsense. Yeah, what happens in Middle Beach State from Myrtle Beach?

Starting point is 00:19:23 The original Vegas of South Carolina. The grand strand. Got a love it. But the digital stuff, it makes sense, especially for real time delivering of offers and stuff. Same thing with like menu boards and all that stuff. They can update digitally, which makes sense. Ultimately, they're just trying to sell you more stuff. And they're going to sell ads on those things to the food groups that are already in the store.

Starting point is 00:19:47 And or, I don't know, trash bags. Do you have any apps for your grocery stores? I have the Harris Teter app and I never use it. But apparently they run special. and like my boyfriend gets coupons through it all the time. And I use the McDonald's app the most because I take the voice there our Friday, hot cake Friday. And it is quite good about pre-ordering ahead.

Starting point is 00:20:08 But no grocery store apps. And I go to the grocery store a lot. So either it's not worthy of doing anything or they don't market to me enough to download it. I just don't feel like I can bring myself to have my groceries picked up for me. I'm able-bodied. I can take care of that. The problem is like some of the geo ads that there were going to be. be like real time stuff when you're near stuff like it it kind of came out it was a more annoying

Starting point is 00:20:31 than helpful i agree with that i think but who does it like a good coupon right like you talk about a good story would be if they could somehow match up you're using all your privacy anyway you're in the grocery store line and they know you've already gotten something potentially they know you're in the store because it's like geo and like your app on the phone yeah and then some kind of targeting on that screen that matches it to an offer and to encourage. There's an interplay of those technologies that I think has always been the promise, but I don't know that it's come along. Because again, like, if I'm going to buy something and I instantly get a coupon,

Starting point is 00:21:09 like a little surprise and delight, great. Like, if you have my data. Oh, I always save money. And you know that we buy, I don't know, snacks. Doritos. Like in Doritos and the lays, we buy the multipack chip things. Yeah, yeah. surely that's embedded in our data.

Starting point is 00:21:26 The same things that we buy every time, like the little yogurt, stuff that goes in the lunchboxes for the kids. Matching these discounts with the products that would probably should already be on like our grocery list. Yeah. And that's where it's, okay. Curit to see my wife.

Starting point is 00:21:39 I mean, she obviously does more like of the ordering and sometimes she was just sending me lists to pick up, but does more of it than me. Sure. You would think that it would encourage. She doesn't use the app. And she uses a lot of that.

Starting point is 00:21:54 Yeah. So she has the Dunkin' Donuts apps for her coffee and the kid stuff. She's not, she's getting her coffee everyborn. So she has the apps for stuff that's helpful. Yeah. But as much as she grocery shops to not be using the app, seems like either they're not far along or they don't market it or I don't know. If Trader Joe's had an app, I would be all over there. They probably do.

Starting point is 00:22:14 I don't think they do. And I don't know. Yeah, who knows. That's future. Well, it'll be a follow up for next week. There you go. Stay tuned. I'll do some research.

Starting point is 00:22:20 We will love any feedback. Are we missing out on grocery apps? And we don't know. Yes. How can we improve our grocery experience? The crumble app is probably my most used. Oh, God. It's so good.

Starting point is 00:22:30 Man, are we hungry here? I know, right. I got to stop. If nothing else on this Radcast, if you learn nothing, you've been made hungry potentially. Yes. Between the good ranchers meat and the donuts.

Starting point is 00:22:40 Donuts. And. Groceries. Crumble cookies. Man. Go listen to that episode if you haven't. That'll make you hungry. Hear Hemsley.

Starting point is 00:22:48 Anyway, we really appreciate everyone. It's the summertime, folks. Kids are out, schools out for the summer. Lots of sons and buns. You know where to find us to Radcast.com. Search for all today's concerts. Search for donuts and screens. Screens.

Starting point is 00:23:04 Get behind it. Yes. Find all the latest content. I'm Ryan off on all the social media platforms. For Sawyer, for Christina. We'll see you next time. The Radcast. To listen and watch full episodes, visit us on the web at the radcast.

Starting point is 00:23:18 Or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of June 02, 2023 Marketing and Business News: Sorry, Alexa Can No Longer Talk Like Samuel L. Jackson

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