Right About Now - Legendary Business Advice - The Week of June 09, 2023 Marketing and Business News: Apple Vision Pro - It works, it’s good, is it worth it?

Starting point is 00:00:01 I said, hallelujah, a top worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, June night. 2023, a weekly marketing, business, advertising, and news of the weird. All the things. News of the Weird. I like that. That should be your tagline. That's a good one.

Starting point is 00:00:45 News of the RAD. There you go. Rad news. As good as News of the Weird. News feels more accurate. We have some fun Netflix news as well. Netflix is, have you gotten kicked out of anything yet. You probably don't password share like the rest of us. I think my dad might have my Netflix password. So he's probably experienced those. He hasn't said anything or gone, hey, I got kicked out. So. Yeah, it's starting to happen. I haven't tried to use my Netflix yet because I've been on an HBO kick, but I know several people in the office have gotten the message that's like, you're not part of the head household of this account. Yeah. Try again later.

Starting point is 00:01:19 I think we're good. I don't know. You're waiting for it. Yeah, I can, I'm not borrowing anyone's passport, so I won't be on the other end of it. And if you're like... And no one is hopefully bolden enough to go, hey, man, I got kicked out of your home. I'm going to be like, that means it's time for you to pay up. Pay the Piper. I feel like I have one ex-boyfriend who maybe still has one of my passwords and I may have one of his. Oh, yeah.

Starting point is 00:01:43 I will be revealed. I'll be revealed shortly, but... What else does he have? A lot of regret. But whatever. It's fine. I'm why he's funny now. But Netflix has also announced that there is a lake.

Starting point is 00:01:55 mobile game and a daily version of Cut the Rope. Do you remember Cut the Rope? No. I loved this game on my little iPod touch. I know it, of course. The little like frog creature. Yeah, I was more of the Fruit Ninja. I was going to do that.

Starting point is 00:02:07 That's a good one. But Netflix has announced, Lego Legacy, Heroes Unboxed, paper trail and the Queen's Gambit Chess, a strategy battle game, puzzle adventure, and chess-themed game releasing on July 25th, August 1st, and July 12th.

Starting point is 00:02:20 All the games will be exclusively available to Netflix subscribers on mobile. and we cut the rope daily is a twist on the classic game and we will be released one per day and never thought about Netflix as a gaming platform. Yeah, they've been going at this for several years

Starting point is 00:02:36 I think I'm on board. They're trying to be the catch-all. They don't want you leaving the platform. So, I don't know. It still it comes down to, I guess if you're playing, watching Netflix on your phone, how much do you watch Netflix on your phone versus your television? I would say 80 on the top.

Starting point is 00:02:54 television 20 on my phone. And you're quasi-millennial, Athenial, whatever the hell you are. Zillennial alpha female. I'm confused. Yeah. Whatever you are. You're in the younger generation,

Starting point is 00:03:07 which is more mobile, obviously, than my generation. And so I watch Netflix 99% on the TV. Yeah. And so I don't know if I want to play on the TV. So I'm still going to have my game. I'm still, because I'll sit there and play like retroball on my phone,

Starting point is 00:03:22 waiting in between scenes. or whatever, like watching Netflix. But I don't know if I'm going to play the game. They've been going at this for a while. And maybe if the games get better, which they seem to be here. Yeah. My kids love those Lego games. And play those things still to this day.

Starting point is 00:03:36 They'll get bored and still go back and play. So it's on the Netflix app? Yeah. It's like an old person. It's through it. Okay. I think it's pretty much through the interface somehow. Interesting.

Starting point is 00:03:45 Yeah. So you're all within it. I just use Netflix on my phone if I'm getting ready for work and didn't get to finish the episode I was on the night before. And I just prop it up while I do my makeup. Yeah. It's hard to understand from this article whether exactly they'll be through specifically sponsored through Netflix or through the interface. Yeah, yeah.

Starting point is 00:04:03 Because in the past, they built it into the interface. So we'll see. But maybe it's just a, I don't know, it says it's available to Netflix survivors. It's not clear if it's on mobile. If it's through the app itself or it's like you get access to it for free because you're a Netflix subscriber. But I know that they've been trying to go at the whole gaming market for. a while built into the interface. It's very smart.

Starting point is 00:04:26 Let's just people do it, especially on their phone. I'm still, I'm a 46-year-old male and I'm still, everybody's game something. Yachts a year. What's it? Wordle. I mean, that is it I get. Freaking love Whirl.

Starting point is 00:04:39 Oh, let me tell you what? I'm just kidding. Don't you dare. Look on we. Oh, here we go. This Applevision. We can't go long this week without getting to Applevision.

Starting point is 00:04:49 No, I feel like we should have our like headphones down over our eyes. I wish I had one, I guess. here in the studio, be more impressive. Put on a Facebook one. The Oculus sort of what it's called. Yeah, have the Oculus on and be wearing it blind while we do. It's funny because when I started doing this podcast, we had a whole section on the Metaverse, right? And it was like, oh, what is this?

Starting point is 00:05:07 And now Apple Web's in. And not that this is Metaverse specific, but it looks pretty cool with a pretty high price tag. Spatial Computing. That's the new category. They're creating a category. Spatial computing. For $3,500, you can join in. Spatially.

Starting point is 00:05:23 compute. Yes. You can essentially have iOS through your eyes and on your screen and it's blending. It's not AR, it's not VR, it's XR, which is the blend of all of them, which is essentially how you intermix real life with the spatial technical environment, on top of your real reality. It looks very cool. The quasi-early early reviews or people they had to try it. They say, it's amazing. The experience is amazing. It's Apple like best in class for, for what it is, but it's still in search of what is the pure need function. And Apple's really good about creating products that we tend to create the need around. We create the need around because it's so cool.

Starting point is 00:06:06 And I think this will be the same. I just take $3,500. It's going to have to be subsidized, like cell phones or something that people can afford it. It'll be interesting if there's some kind of layer on with an internet or service provider, like an AT&T or Verizon or T-Mobile, so where there might be. Or Adobe even. Like you get some editing software in there. And so at $3,500, hyper niche, I think even those that can afford it.

Starting point is 00:06:27 So it's not just for the wealthy. Yeah, but not every wealthy person is going to slap $3,500 down either because they're going to go. Do I need this? So it's going to be, it's the hyper wealthy tech slash early adopters. Yeah. But, and we talked about this pre-episode, I don't want to give you credit because you went where mine was. Thank you. Yes.

Starting point is 00:06:48 And which is, it's PR and it's a track and it gets people in the store. because it is the perfect device that you want to go play with. Absolutely. Because you may not buy it. But I'll go to the Apple store and put it on my face. And when you go in, you'll probably buy, oh, I've been needing a new screen. I might as well as get a new iPhone. Yep.

Starting point is 00:07:04 Or I've been wanting a laptop. I need a laptop. So let me get a new MacBook air. Or even like a case. Like I'll have been to the Apple store and spend $60. Accessories at Apple will go once they're in store for trial, accessory sales will increase 30-fold. Oh, sometimes the product, and look, they've done it our research.

Starting point is 00:07:20 This is going to be some. future usage. I am not saying they spent a billion dollars on development on this device just to sell more accessories in the store. But in the short term, it does create buzz around a company that's been a little stale by Apple standards. It feels like it can't fail. Like it will, there will be some kind of revenue generated around this. Like we're saying, whether or not it's the headset or a phone case or whatever added on it after the fact. But the spatial computing for those that are in the category creation business, that's what is going on here. It's a new category. of again, that real world, you're looking and seeing your real world and the interplay of

Starting point is 00:07:58 digital experiences on top of it, that overlay. This is coming. You know that it will be part of our regular lives, whether it's five, ten, four years, whatever it is. Oh, yeah. Oh, yeah. But it's got to be more affordable. And I think they've got a, right now it's a technology in search of a daily purpose

Starting point is 00:08:18 versus something that's clearly has a daily purpose need. that solves. I'm not sure it's solving a challenge as much as it's an add-on. It's increasing potential usage in other things that isn't necessary today. Yeah. But it's funny. Sometimes you create necessity by making something so great that people feel like they need it. That's marketing.

Starting point is 00:08:42 Yeah, it's very good marketing. So Applevision Pro. Yeah. I think it looks cool. I'll say this. I'm not in the camp of I'm going to go buy it like now. I don't know what the launch state is. So let's say it's August 1st.

Starting point is 00:08:53 Sure. I won't be in line on August 1st. I guarantee you there will be some, those early adopters, but if something really revolutionary that improved something that I do demonstrably, it wouldn't take much probably to tweak me, at least have one in the office. Or like, for us to, given the industry that we're in and innovation and marketing all those things, I need to see just a little bit more, but it wouldn't take much. Totally. But I also, but just because it makes sense for us or business or me, you can't be blind to the fact that $3,500 is a lot of fucking money.

Starting point is 00:09:31 It's a lot of money. We'll see. But hey, good for Apple. There's 5,000 patents and everything. Gold star for Apple. Yes. So we'll see. All the radcast news last week, i.e. this past Tuesday, the best of our motivational business stories, we had Michael Baer, Bobby Maximus, William King Hollis, and Cody Burns. all amazing and motivational business stories. Hope you check that out. It's a great best of episode next week. Let me talk about best of. I'm already going to go ahead and tell you it's best of. You want to learn about branding, growing businesses, inspiration, and whitening your teeth.

Starting point is 00:10:08 You want all in one. My man Josh Snow, join me, who is the CEO and founder of Snow, the hottest teeth whitening, e-commerce brand in America. over $100 million in revenue, taking on the Goliath that is Colgate and Crest, teeth whitening, and all the other large CPG brands. And, hey, he's in CVS now. They're in all.

Starting point is 00:10:37 He has written the playbook for how to go from D to C to further distribution. And a really inspirational guy on top of that. Josh Snow joins us next Tuesday. It was a great episode. You're going to enjoy that. Any entrepreneurs out there, anyone that's just interested in how to grow a business from D to C onward. And just like a good storytelling, Josh was a great interview, almost an hour long, one of our longer episodes, but so much value.

Starting point is 00:11:01 Check that out next Tuesday. And hey, got some bigger news. We got some really big names coming. I got three or four, a few that I can't name. But if you're my age, you're going to recognize some stars. I had to Google them. Did you listen to these songs? Did you like recognize any of them?

Starting point is 00:11:21 Ryan, I was homeschooled. No, I recognized nothing. If you like the born identity and you like the soundtrack from the born identity. There's your hint. One little hint. Go Google that. You'll find a name quickly. And if you're anywhere near my age, you'll remember him because he had all the hits during the time and a cool guy.

Starting point is 00:11:38 There's your hint. I won't give any more. Then we got some other big names on the lineup, some country music stars and others. So keep checking out the Radcast, the fastest growing business podcast in the world. We're at number three this week in marketing. in business on Apple and climbing the charts fast. We're top 100 in business overall. So we appreciate everyone that listens.

Starting point is 00:11:58 And we appreciate even more, our good sponsors. Yes, we do. And even more than our good sponsors is good steak. And with Good Ranchers, we've combined both. You know this, everyone. Good Ranchers is American Meat delivered. You can head to Good Ranchers.com and plug in our coupon code Radcast. That's R-A-D-C-A-S-T for $30 off your first box.

Starting point is 00:12:19 This is not just the season for Dad Jokes, even though we do love dad jokes here on the Radcast. And we have a little, just a little over a week until Father's Day. So you still have time. If you're listening to this in real time when the episode drops, you've got time to go to good ranchers.com, use code Radcast, and save yourself some money while buying Dad a gift that you literally cannot go wrong with. Yes, absolutely.

Starting point is 00:12:41 I have Good Ranchers in my cooler to take down to the lake this weekend for grilling. And I've got some New York Stroots, which is my favorite cut, and the Wagyu burgers that my kids love. Oh, burgers. I don't just give the kids burgers. Oh, dad gets to stay. No, they get Wigue burgers. Come on. Best steak delivered straight to your house.

Starting point is 00:12:59 You want to go farm through all of the stuff at the grocery drawer. What am I getting? How much am I paying? You get it all delivered your door. One less thing to worry about. And again, like Christina said, Radcast, promo code for $30 off. The best meat delivered straight to your house. U.S. farm raised.

Starting point is 00:13:15 And a great family business. Give them some love at Good Ranchers. This is what Robert's getting. So it's going to be a good father today. There you go. It's a good father today. On to our social media news. We have lots going on in the world of AI right now, which is not surprising.

Starting point is 00:13:28 But Instagram might be working on an AI chatbot. The chatbot would be enabled with 30 different AI personalities and could help users write messages. Other platforms have had mixed success with similar features in the past, but it's uncertain what AI tools Instagram would use for this project. Yeah. DMing on Instagram. I was just going to say. I'm going to. My AI is going to slide.

Starting point is 00:13:49 to the news. Exactly. There's an acronym or a joke there somewhere, I'm sure. Got it. I work on, this to my comedy. Yes. You probably write a whole bit about that'd be a good. I'm, it's already working. What an Instagram AI would say about certain scenarios. I'll start reading my DMs that people send me. They'd be like, I don't. And AI might help them. Yes. Truly. It makes sense. Look, DMing on Instagram is chatting. It's one of the biggest features on the app. Yeah. So why not have some robot help? Why not? I just want to start calling it robots and I know. I'm the same way. Instead of AI. Instead of AI, VR, XR, XR, just robots.

Starting point is 00:14:24 The Apple vision, it's Jarvis. Yeah, it's just Jarvis. Yeah, exactly. It's Simon Says. Yeah. But if you remember that game, we're definitely old. I love Simon. Like me. Simon says. Or you were homeschooled.

Starting point is 00:14:37 My robot. My personal robot. I just wanted to be my personal robot. There you go. Yeah. That's what our phones are. This next article is fascinating. Tim Cook, who, of course, is the CEO of Apple. uses chat, GPT, and says that Apple. is looking at this software closely. While Apple clearly integrates AI into its products today, the general public doesn't necessarily think about those features as AI. Tim Cook's statements came one day after the keynote speech of Apple's annual

Starting point is 00:15:02 developer conference where the company touted the new AI applications for products like the iPhone, iPad, and Mac. Yeah, you're going to see this integrated into the OS. Oh, yeah. Like things that suggestions and different things that make it more helpful and answers the things. So you're going to see it not just. be like the standalone, like, app and go to chat openAI.com. Just see the functionalities of things will be integrated more naturally.

Starting point is 00:15:27 So part of this is, oh, fascinating, but part of it's no shit that Tim Cooks. They're probably doing stuff that we, like, can you imagine who was like, I have no idea about chat GPT? I've never used this in my life. He knows what it is. And it's probably integrated into Applevision Pro somehow, like underneath the layer in some way. So.

Starting point is 00:15:43 Well, and a piece of AI that's already on our phones, a game that Matt and I will play will like whisper just nothing into our phones and it will come up with a ridiculous text message. And it's just very fun and silly. But that's not AI. That's a piece of this. So that's all we have for our social media news on our to our marketing news. Apple podcasts of which we are top three in the marketing business. They are getting a refreshed now playing interface with new search filters and more with iOS 17. Hey, I like this. I do too. Anything that helps people find content easier, especially the radcast. I'm all for. Exactly. It's, fine. I use, and it's not just because

Starting point is 00:16:19 we're there, I do use the Apple, me personally for stuff that I listen to. Apple Podcasts is a good app and I use it the most of any of them. Same. There's several. I think discoverability is important with podcasts. And that could be better because

Starting point is 00:16:35 there is so many. It's like you can go to charts and it's great where you'll see the Radcast self-serving. If we're going to talk about podcasts, we've got to be self-serving. Don't actually. You wouldn't do the same thing. But in all seriousness, discoverability finding shows is if you know what you're looking forward it's fine but i feel like there's all these like secret like great shows that it's like a little tree that just keeps

Starting point is 00:16:58 expanding and expanding and expanding i don't whether it's search terms or whether it's different things and certainly the a lot of this is ui based what they're talking about here but the search filters i think are important which is the key thing here for overall discoverability for things that you're interested in. And even, I'd love to see if anyone from Apple's listening, do something where, I don't know, you can hear like little snippets maybe from a show or something. If you could quickly, is you're looking through discovering and there's like the listing of shows. Yeah. And you could tap a button and hear like a 15 seconds. What's what they used to do. Remember when you had to buy songs for like 99 cents and you could listen to the 30 seconds? Exactly. Like just the chorus.

Starting point is 00:17:42 Do it. AI could do this. Yeah. AI could take, let's call it a 30 second, could pull from using our own shows, since we have one. It's this fully meta here. We're talking about podcast software on a podcast. But so it could take clips or bundle together some guest shows, our new shows into a 30 second thing.

Starting point is 00:18:02 We could do this ourselves. But like they have to build it into the discoverability and the search windows. Right. So that you could play it and go, okay, that sounds interesting. Oh, it's got that guest or that thing. something to improve the overall ability to find the right shows and to sample them, I think would improve interface. But anything that sounds like they're moving the right direction,

Starting point is 00:18:26 and we support them and we appreciate them for helping us get to the top of the charts. Amen to that. Yes. We got two more articles here. Mickelop Ultra, one of your favorites, becomes NBA's first global beer partner. Under the new terms, Mick Ultra becomes the official beer partner of the NBA, the WNBAG League, NBA.

Starting point is 00:18:44 2K League, USA Basketball, and Basketball Africa League. Woof. The brand will expand its marketing rights globally, increase its courtside presence, and expand its visibility across the WNBA. So there's only so many national sports or worldwide sports entities you can get a hold of. Budlites had their sunk their teeth into the NFL for as long as I can. I think some of that gave up a little bit the last couple years with their overall holding company.

Starting point is 00:19:10 But this makes sense for Mikhailobai. We talked about them having the sponsorship with the WMB and that making sense with the popularity growing there. Having full scale, look, sports people are beer drinkers. There's a big high correlation. We talk all the time, riches and the niches and the niches and finding your target and finding your market and all these things. People go to games, watch games, NBA, NFL, they drink beer, myself included. It makes a lot of sense to be tied to them and the NFL being so hard to break through the mold there and the expense of it. all, it makes sense to have this kind of global strategy and to bring it all together.

Starting point is 00:19:49 So not surprising. And if you're watching NBA, just be ready for more Michael Oltr commercials. Heck yeah. Now we have Heinz, even though Ryan and I are not ketchup fans, as everyone knows, but Heinz is honoring. That's right. Sawyer's not. I'm thinking of Sawyer.

Starting point is 00:20:04 Yeah. Shoot. You guys are the weirdos. Yeah, that's right. I love ketchup. So you have the irrational fan love, but they're honoring irrational fan love, I in their first unified global brand platform. Heinz is unifying the global creative strategy

Starting point is 00:20:18 under one brand platform for the first time in over 150 years. The campaign is called It Has to Be Heinz, which honors what the company describes as an irrational love, fans express for its ketchup and bean products, real and potentially apocryphal stories of Heinz-induced mania, including brand-themed tattoos, airport escapades, and all of these other stories

Starting point is 00:20:38 were drawn straight from social media to play into this campaign. Yes. alliteration there. It has to be Hines. And look, it really is no other option. Like, it's Hines or nothing. If you're a real ketchup person. If you really, if you're just casual, you probably don't care. You can use those McDonald's packets and act like, okay, that's okay. This is fine. They put a lot of sugar in that hind. That does, not Hines, but the, uh, syrupy, the McDonald's stuff. Yeah. So the real ketchup eaters know that it's hines or nothing. And so I'm not going to get a tattoo.

Starting point is 00:21:12 I have plenty, but I'm not going to get a Heinz one. I might get like a 57, like it's subtle. There you go. I might do something subtle. There you go. It really is Heinz or nothing. This is leaning into your fandom. If you're the Band-Aid of ketchup, which they are.

Starting point is 00:21:28 Yeah. Who's going around going? I want that hunts. Who's got hunts? Not happen. Not only does it not roll off the tongue like Heinz. But it also tastes wonderful. So they're leaning into it.

Starting point is 00:21:40 It makes sense. And I'm sure it'll be fun. If they wanted to make it real fun, they should call me because I can come up with some really good bits for this. I'll be the spokesperson. You write it. I'll be the face of it. There we go. But irrational is true.

Starting point is 00:21:53 I would say Heinz people are a little irrational. I'm like, that's not life or death. But I am like, that's not Heinz. I make, I give people the guilt trip. A little bit of a little snobby. My mom will occasionally. I'm like, wow, that's not Heinz. What is this not?

Starting point is 00:22:07 What are we doing here? Rookie mistake. Rookie mistake. Yes. I think that's all for today. That's all of our articles, yes. We're to find our sponsor always, Takeavakay.com. Yes.

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Starting point is 00:22:43 And Chris Hansen learned more about us at vacay.combe. On Instagram and vacay.com. Lyself, seem to some of the fun videos have been coming to life. Our Father's Day sale is going on as well. So you can get 15% off site wide, including that roll on. Give that a stake. Give them a roll on. Is there any code needed?

Starting point is 00:22:58 That's just straight. Right at checkout. Look at there. Hey. I'll set up for you. All done. 15% off between now and Father's Day. Look, dads need to get away too.

Starting point is 00:23:07 So, you know, take a vacay. dot com. Appreciate all of their love and being part owner just to be full discretion. But hey, I only partner and own things that I believe in. So really appreciate all of that. You can learn more about us at the radcast.com. Search for any of today's episode. Search for Heinz. Find all the irrational love there is ever to be had. Probably a lot of articles we've talked about Heinz before. Yes, a lot of catch up. Yeah. You can find me at ryanofford.com or at Ryan Alford on all the social media platforms. For Christina Yossi, I'm Ryan Alford.

Starting point is 00:23:43 We'll see you next time on the Radcast. To listen and watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad.com or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of June 09, 2023 Marketing and Business News: Apple Vision Pro - It works, it’s good, is it worth it?

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