Right About Now - Legendary Business Advice - The Week of June 16, 2023 Marketing and Business News: ‘Final’ Beatles Song Coming Thanks to AI

Episode Date: June 16, 2023

Get ready for the latest edition of The Radcast! Join Ryan and Christina as they dish out the hottest trends in business and marketing. From yoga to Father's Day gifts, AI, and even Heinz and The Beat...les—this episode has it all!Stay on top of your game by keeping up with the latest marketing strategies and social media trends. Tune in now and give your business the boost it needs to succeed!Show notes from the episode: Small Talk Paul McCartney says ‘final’ Beatles song coming thanks to artificial intelligence (03:22)https://edition.cnn.com/2023/06/13/entertainment/paul-mccartney-ai-beatles-song/index.html Bud Light has lost its position as the best-selling beer in the US after facing a boycott, new figures show. (05:52) Heinz connects with past viral stars for new sauce drops (07:03)https://www.marketingdive.com/news/heinz-sauce-drop-culture-viral-stars/652716/  Radnews: Last week: $100 Million E-Commerce Brand Builder with Josh Snow (10:01) Next week: Will Ahmed  Sponsor Good Ranchers: American Meat Delivered (11:50) www.goodranchers.com  Social Media News YouTube Lowers Entry Requirements for Monetization as it Seeks to Lure Talent from TikTok and Twitch (13:24)https://www.socialmediatoday.com/news/youtube-lowers-entry-requirements-for-monetization-as-it-seeks-to-lure-tale/652881/ You can now share music on Instagram Notes, plus view translations (15:18)https://techcrunch.com/2023/06/13/you-can-now-share-music-on-instagram-notes-plus-view-translations/ From Manual Note-Taking to No-Typing CRM: Winn.AI is Launching The World's First No Typing CRM (17:51)https://www.marketingdive.com/press-release/20230605-from-manual-note-taking-to-no-typing-crm-winnai-is-launching-the-worlds/  Marketing News Ikea plans 19-foot bag statue in New York tied to AR experience (19:05)https://www.marketingdive.com/news/ikea-19-foot-bag-statue-new-york-augmented-reality/652475/ 7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign (21:21)https://www.marketingdive.com/news/7-eleven-rebrand-slurpee-anything-flows-campaign/652668/ TikTok parks on gas station screens around US as part of GSTV deal (23:14)https://www.marketingdive.com/news/tiktok-video-gas-station-screens-GSTV-partnership/652578/  Sponsor www.takeavaycay.com  (25:45) Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:00:00 Warning, the following ZipRecruiter radio spot you are about to hear is going to be filled with F-words. When you're hiring, we at ZipRecruiter know you can feel frustrated, forlorn even, like your efforts are futile, and you can spend a fortune trying to find fabulous people, only to get flooded with candidates who are just fine. Fortunately, ZipRecruiter figured out how to fix all that. And right now, you can try ZipRecruiter for free at ZipRecruiter.com slash Zip. With ZipRecruiter, you can forget your frustrations because we find the right people for your roles fast, which is our absolute favorite F word. In fact, four out of five employers who post on ZipRecruiter get a quality candidate within the first day. Fantastic.
Starting point is 00:00:44 So whether you need to hire four, 40, or 400 people, get ready to meet first-rate talent. Just go to ZipRecruiter.com slash Zip to try ZipRecruiter for free. Don't forget, that's ZipRecruiter.com slash Zip. Finally, that ziprecruiter.com slash zip. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up?
Starting point is 00:01:31 Welcome to the latest edition of the Radcast. I'm doing yoga today. Is that what that is? I'm only, are you sure? Is that what we're calling it now? June 16th, 2023, our weekly. Yoga marketing news. I do love some yoga.
Starting point is 00:01:47 Business days the week. It's the summertime. So we're having fun. Hot yoga. My back's hurting. I'm doing yoga. I'm trying to like. Happy Father's Day.
Starting point is 00:01:55 Hey, thanks. Yes. A little early. Have you gotten anything for your father? No. I haven't. Dad's just hard to shop for. He's not the easiest.
Starting point is 00:02:06 I'm easy to shop for. My dad's impossible. He's getting a card. A card and my presence. I'm actually not that easy. I buy myself. The few things that I want, I buy myself. That's how my mom is.
Starting point is 00:02:17 It drives me insane. And so I'm like, Dodge, Melody. This is probably a Bluetooth speaker. We know. Or Apple products. Yes. AirPods. I did find another one online last night.
Starting point is 00:02:30 He almost bought it. This is like an addiction. It is. It's my one thing. Beer one bites. And beer. Do you just keep trying to like outspeaker your current speakers or is it just about having a ton of them?
Starting point is 00:02:43 Are you looking for one ring to rule the ball? I think I justify it based on, I wrote this in the post, I did post about this on social media where I was like, I justify it because, okay, the smallest loudest, the smallest best sounding. Okay. The largest, loudest. There's a different feature set. Because where you take the smallest best sounding might, is definitely a different environment than where you're going to take your big loud. So there's different use cases. And one on the bike, it's like my little Bose small one that attaches to the bike.
Starting point is 00:03:16 So you can listen to it when we go on a bike ride. I've used that one like twice. Mr. Cyclist over here. And then it's a new one will come out. I'll be like, I bet you that one sounds better than that one. And I'm a big music guy. Like I always have music play. If I'm on the boat, I'm at home.
Starting point is 00:03:32 Like I'm so. It's not that. So I've always. It's like a value too. Yeah. So, yeah, I justify it with the different things. And I've already bought all. of them for you. So Nicole, I'm not getting you one for Father's Day. It's a very popular
Starting point is 00:03:46 item because they come out with new ones like all the time. Because clearly they know there's people like me that. Compulsively purchase them. So if you're listening to the podcast, then only if you need a Bluetooth speaker recommendation, I'm your guy. You should just write a review. Have a blog post. I need a blog post on it. Maybe they'll start sending to me for free to test. I'm a good tester of them too. It's how works. See? I know I have some tricks of the trade. Like, you have to get the volume right on the phone versus the volume on them. Sometimes they're independent of each other. And sometimes it'll throw one off if you're not balancing them correctly.
Starting point is 00:04:19 There's some insider tricks here. This is a YouTube video waiting to happen. Yes. But speaking of music, Paul McCartney says that the final Beatles song will be coming out thanks to AI. So you can use that for your speakers. This is like the last person I thought would use AI or admit to using it. Yes and no. Because remember when he was in the Pirates of the Caribbean?
Starting point is 00:04:41 movie and it was like Paul McCartney, excuse me, are you, what? Yeah. So it's shocking, but also feels not unpredictable. Maybe. I don't know. I don't think he, I wonder if he's getting paid by like Open AI or something. Possibly. It's like a sponsor.
Starting point is 00:04:56 He did too many drugs back in the day. Whatever. Fuck it cares. I know. But it does say, I think they're using it a lot for his voice, maybe not for writing. Yeah. They're pulling John Linen's voice. Yeah.
Starting point is 00:05:06 So. Cool. It's cool. Yeah. And you're going to see more and more of this. They said they had new images of the. The Beatles playing at Liverpool's Cavern Club. So obviously, AI is like generating all kinds of things.
Starting point is 00:05:17 Can you imagine, like, if that was your life and then you go into a recording studio and a machine then sounds like these people who you spent the most like formative years of your life with? I can't imagine the, like, how trippy that would be if I was Paul McCartney. And I think I've thought about this before. There's these, there's things for podcasting where like the script, like it will transcript a full show. Yeah. And it is not an expense to be softwomeness by any means, but it does have the capability for a sick, like if I've trip on a word, which you know, I never do. It's just in case that word that happens, especially when you do it. Anthropromorphic.
Starting point is 00:05:54 They could add a word or two, like bumbling about something or if it's not clear. It can take my voice and add, remove a couple words and add a couple words, and you wouldn't know it. That's amazing. And so it's obviously not far off from being able to. regenerate your entire voice. Yeah. God. I don't know.
Starting point is 00:06:13 I wouldn't even have to record these. But you're like, I'm going to work myself out of a job. But that, yeah, yeah, exactly. But AI cannot possibly duplicate the insanity that is my mind. Can confirm. The randomness of. Whenever you call me and you're like,
Starting point is 00:06:31 I need to just download my brain onto yours. I literally have a note on my laptop that just says Ryan's brain. And it's just like this stream of consciousness. Exactly. No way I could possibly do that. If it got to be too... If they could, oh man, my life would be so much easier. It would become too efficient and they would know that possibly couldn't be yet.
Starting point is 00:06:49 I'm telling you. No way I can reproduce it. So go woke, go broke. I light has lost its number one position for the first time. We'll call it ever, but it's been a long time. And the irony is that Modelo is now the number one beer in the U.S. The irony of that is... It's very funny.
Starting point is 00:07:05 It's funny. It's very funny. Here's what I'll say. We stay out of most politics on the show. But I do say something all the time. Know your audience. That was my thought. Period.
Starting point is 00:07:14 That was my thought. So whatever, however you feel about all this stuff, know your fucking audience. Yeah. You have a blue collar beer drinking crowd that skews a certain way like it, love it or hate it. And you come out and you just throw something in their face that you know that a lot of them don't agree with. Dumb. So it like monetarily was an odd choice. Yeah.
Starting point is 00:07:38 And I love Dylan, but again, like you're saying, know your audience, know what serves you. Yeah. It's just. And I feel by Madelo. So there you go. Yeah, I know, Madela. Mexican beer. You got to love it.
Starting point is 00:07:52 Number one. That's I was saying there's some ironies all around it. Right. The border and all. Yeah, be careful what you ask for. But I do like a good Madelo. I like their commercials better. I do too.
Starting point is 00:08:01 So I like the bottles better. aesthetically. Yeah. Speaking. Heinz is connecting with past viral stars. a new sauce drop. Hines has been all over our news lately. And I love this because it's not ketchup. It's different sauces. Yeah. So they've enlisted past viral stars that they've used to release six time, six limited time sauces that are part of the 15 minutes of flavor campaign
Starting point is 00:08:21 because they're going for this big global push. They will release new flavors each month and they are black garlic ranch, bang in brewery mustard, Yuzu wasabi and a couple others, and they'll be released each month, respectively in paid and organic assets across TikTok and Instagram. Let me say this. Boss is sauce. sauce is boss. I said that wrong. Sauce is boss. I don't know if it's a,
Starting point is 00:08:42 yeah, I can fix that. Boss is sauce too. I think it's a, I don't know if it's a guy thing, but who doesn't like sauce? Like, good sauce.
Starting point is 00:08:49 It makes all the difference in the world. It's like a good sauce on surprise or like different things. Uh-huh. I don't know. So I am all for the sauces. If you come to the offered house, there's probably like 437.
Starting point is 00:09:00 Do you like mix your out? No. I'm not a, I don't get into the business. Like I, there's a couple that I make. Okay. Okay.
Starting point is 00:09:08 Purposefully with ingredients. Right. But I don't get into the blending ketchup with mustard with four things randomly and Zaxby sauce or something. Fair. No, but I will say this, sauce is where it's at. And I think it's popular. Kind of like cereal.
Starting point is 00:09:24 I like cereal. I think a lot of people like sauce. Uh-huh. And so Heinz is smart here leaning into it. I like the old viral 15 minutes of fame thing. So 15 minutes of flavor. There you go. I get it.
Starting point is 00:09:36 I like it. I'm picking up what you're throwing down. And look, at the end of the day, I just want some of that Yuzu wasabi. See, it's the brewery mustard for me that I think sounds fun. Yeah. But I love mustard. Black garlic ranch, I might can pass on that. But little banging brewery mustard.
Starting point is 00:09:54 Sure, I'll try that. Yuzu wasabi. I like saying wasabi. I like spicy food. Wasabi is a fun word. Wasabi. Have you seen the video of that little girl who, like, it went viral on TikTok, and they give her a little bit of wasabi and she just looks at the camera and goes, help.
Starting point is 00:10:10 It's so cute. But look, who doesn't like a secret sauce? If I was starting a restaurant, it would totally have 10 sauces that you mix like different things. That's trapped door. They have all of those like different mustard. Exactly. One of the most popular restaurants in Graval. Yes.
Starting point is 00:10:26 That somewhat of a hidden gym, if you aren't from here, but is always packed in a delicious place and they have lots of sauces. Yes. And who doesn't love Heinz, the maker of the best sauce ever, which is ketchup. whatever. You need to tell yourself. Whatever. You need to tell yourself. I love it. No matter what they did, but I thought it even better that they've 15 minutes of flavor, 15 minutes of fame, smart people over there at Heinz and the best sauce ever. Today's podcast, brought to you by Heinz.
Starting point is 00:10:55 Unintentionally. We don't even know it. Yes. Got some fun rad news, though. Best podcast ever. This is true. 100 million e-commerce brand builder, Josh Snow, from. Snow test. If you've heard of Crest White strips, snow white strips are the ones that are breaking all the records.
Starting point is 00:11:14 Yes, I have seen. So in CVS, in major retailers, going after the big boys, Josh has built multiple brands crushing it. That episode was awesome. It launched on Tuesday. Josh is a great guy, great storyteller, an hour-long, long episode for us, and it was packed with information on how to grow a brand.
Starting point is 00:11:32 The importance of branding, the importance of growing through Amazon. We even talked a lot about, that. So if you're in e-commerce or no things, you need to check out that episode. And we've got a lot of guests coming up, a lot of guests getting scheduled. One that I can release now. If you ever heard of a guy named Moby, one of the best hitmakers of the early 90s, originally a DJ. And I'm pretty excited when his people reached out. I was like, well, okay, I know Moby. I sent him texts like 10 of my friends from college.
Starting point is 00:11:58 And everybody's like, what? Oh, yeah. I'm telling you, go listen to a Moby song, a couple of them. And then play it next to some of the stuff that's playing on the hits one or whatever. It's here. It's better. And it sounds, it's in the same vein. Totally. It's not dated. Oh, my God, this is dated.
Starting point is 00:12:17 Yeah. It was a great dance music slash hip hop slash, not hip hop, but what's the word? Rap, R&B. Pop. What's the word I was for? But yes, Moby's joining the show later this month. And we've got some other big guests that. Exciting stuff.
Starting point is 00:12:33 Yes. Look, I'm still holding out for one in particular. I know. We'll see. Yes. Grace, my assistant is working on the best list ever. And we've got lots of coming. Good stuff.
Starting point is 00:12:42 No pressure. I like putting pressure on people. We know. Pressure makes diamonds. Yes, it does. And diamonds are great gifts, but typically for women. However, it's a little bit late to get your Good Ranchers order in now. But what I would do is head over to Good Ranchers.com.
Starting point is 00:12:57 Plug in our coupon code, Bradcast. Get $30 off your box and then tell Dad, hey, not going to be here today. But we wanted to celebrate you even beyond this day, and it's going to be here next week. Look, everybody's got a crappy color printer at home. Yeah. Print out a color print of a big steak and put it inside the card. Let him open it, and he'll open up and go, I don't get it. And then you have it behind that kind of giveaway.
Starting point is 00:13:22 Exactly. Yes. Make a little Canva graphic, little coupon book. So there's your idea. There's your last minute idea from our good friends of good ranchers.com. The best American meat delivered right to your house, steakhouse quality, right to your door. I've got them packed in the cooler, ready for the lake trip. They're not in the cooler yet.
Starting point is 00:13:38 They're in the freezer, but I got the cooler next to the refrigerator from we go to the lake this weekend. I got my dad's ordered on time. It's going to be here. I'm going to whip on over to the house Sunday and be like, ha-ha. Red meat. Love you. Who doesn't like it? Steaks, chicken, even seafood delivered right to your door.
Starting point is 00:13:54 Don't forget our code Radcast. A little late for Father's Day, but you can use the idea that we gave you and better yet. Just order it for yourself. Right. Yeah. Summertime. Grilling time. Summer time.
Starting point is 00:14:04 It's grill. It's grill. Chis the season. Have some grill. Have some Heinz. Have some Modelo. Get those sauces. All American.
Starting point is 00:14:12 We're going to tie all the notes. Write the one thing here. That's what we do here. We stack the stories on one another. American meals delivered. Yes. Good ranchers. Good ranchers.com.
Starting point is 00:14:23 Good stuff. On to our social media news. This is a big deal and very exciting. YouTube lowers the entry requirements for monetization as it seeks to lure talent away from TikTok and Twitter. which this is a big deal. I've had several people send this to me this week, actually, but they are lowering the thresholds for entry into their partner program,
Starting point is 00:14:41 which allows eligible creators to apply once they have only 500 subscribers. I think it was like 2000. Yeah, and now it's 500. That's significant. But I think that they're also switching the algorithm for shorts to bump those up as well, which is great for your creative. Yeah.
Starting point is 00:14:56 I got to get on YouTube. Hey, you got to get on there. Payals are pretty good. Some people are like Mr. Beast are making bank. There's a lot of people who likes to make them pretty good. money like a few thousand dollars a month it's not the threshold once you get a foot hold and you have good content you're repeating isn't that high to get at least a few thousand dollars like generating a month which obviously is a nice little bonus we all take that yeah and look they have to
Starting point is 00:15:19 compete all these platforms there's only so many creators out there and so you want if you want the best creators you want new creators come to the platform even if you're the legacy platform which youtube is for video. Absolutely. Still the leader. But TikTok, Twitch, Instagram,
Starting point is 00:15:37 Facebook, you got all the other even Twitter eventually. I think it's going to be playing in this space. You got to do what you got to do. It makes sense. So if you're out there
Starting point is 00:15:45 and you're listening and you're wanting to still get on that YouTube training, you know how many people I have every, like, out of the lake now, back with the lake community. Everybody goes,
Starting point is 00:15:54 I should make a video about this. So they're fixing something on the boat. Like, this could be a YouTube channel. Yeah, do it. Yeah, you're right.
Starting point is 00:16:00 Because that's a very niche thing. And that's the stuff that kind of takes off. It's hyperneiss and how to do something or whatever. It's insane. There's never been a better time to join YouTube. Just do it. Yep. As Nike would say, you can now share music on Instagram notes plus view different translations.
Starting point is 00:16:18 Have you used Instagram notes? I have not. I haven't either. I forgot what it was. I'm not good at using Twitter. It's the same thing. Yeah, it's the same thing. But now you can share music.
Starting point is 00:16:27 So maybe you'll be more interested now. You can give little blurbs about your different Bluetooth speakers. I'm going to download, and Grace is going to remind me to download Instagram notes before next week so that I can give an accurate... Do you have to download it? I thought it was just like in the ad. Maybe it's built into it. That's how informed we are on this.
Starting point is 00:16:44 Exactly. I have not had time to spend with Instagram notes. And now you can have a 30 second song clip up there, which reminds me of, I think you can do this on Tinder as well. You can have a song that tells about your personality or whatever you want to do. So it's fun. I can add one of my Singarela songs is my 30 seconds. Yeah. The closest thing I get to this is adding.
Starting point is 00:17:05 And is this the feature where you just put in like what you're thinking at the moment? Yeah, like when you go to messages and you see everyone's little bubble, it means it's a Twitter reply. I thought this was totally a new app that I didn't know it's called notes. Yeah, I didn't either. I had to look this up. I was like, I don't know what this is. I have been using this. I do post about this. I did not know who I thought it was more baked as like a standalone app that was really competing with Twitter. I never knew it was called notes. This is just like a status. It's like, what's your status? You just make on Instagram status.
Starting point is 00:17:34 Okay? Like notes. Come on. Yeah. I've been using this. And I'm definitely going to use it for music now. Actually. What's going to be your inaugural song?
Starting point is 00:17:42 No. Here's the thing. I totally have been doing song lyrics as my notes. I had, what's the Pina Colada? Oh, escape song. If you're like, or getting something. God in the range. Yeah, I had that as like, that was my last note, like last weekend.
Starting point is 00:17:58 That was my ringtone for a long time. for the thing. And then I had the song from one of the Michael's song. I don't remember what it was. Oh, I love the peanut. And so I was, because I was like,
Starting point is 00:18:09 how could I use this creatively? And so I was using lyrics from songs. I did not know. I thought the notes was something. Now you can actually have a song. I get it. Now I can put the song in there. Suck it,
Starting point is 00:18:19 Twitter. Okay. This next one. It's got to be way more functional than that, though, to be Twitter. Twitter's, I don't know.
Starting point is 00:18:28 You're, people can't access as many of these in a feed the way you can Twitter. You have to like scroll left to right to see what other people that might have put the note. And also my algorithm is weird. Like the notes I see from my people I follow aren't people I really care about. It's never people I'm actually interacting with on a daily basis. But maybe my friends just don't use it. Who knows?
Starting point is 00:18:52 Okay. no typing CRM. This is a lot of tech speak. But the tool aims to... I was like, I know what all these words mean. CRM, win. AI. J.I.
Starting point is 00:19:07 P.I. whatever. But the tool aims to empower modern sales teams by relieving them of administrative busy work through real-time tracking, capturing advanced NLP algorithms and CRM updating features. So again, like working people out of jobs. Yes. And I just want to take it from my brain.
Starting point is 00:19:23 Like back to what you're saying. We just like export it from the brain into it. I guess it's that way. but still. It'll get there. Elon's got that chip at his brain. It's like everything he thinks gets applied to it. Yes.
Starting point is 00:19:36 I'd like you to pronounce the founder's name. What did I do? Founded by Eldad Pistan Keren. Okay. And Bar Haleva. Okay. There we go. When AI addresses you for salespeople to adapt cutting edge technology and improve outdated
Starting point is 00:19:52 practices. Sure. Okay. Okay. Cool. Just let me use my hub spot and my, who's weed and everything. Piped draft.
Starting point is 00:20:00 I'll break a leg, guys. Hope it goes well. It works out for you. Yes. We'll see. On to our marketing news. IKEA, this is insane. I'll do pictures of this.
Starting point is 00:20:09 IKEA has this week erected a 19-foot bag statue in New York tied to an AR experience. The 19-foot statue is of its iconic frocta, which is the big blue bag that you get when you go to IKEA in New York, Madison Square Park. And they're doling out, like, exclusive offers. and there are QR codes all over it. And it's mainly to push the company's U.S. presence. Yeah. It's interesting that they do a bag statue. Is that like a piece of furniture?
Starting point is 00:20:38 Yeah, because see, I've never bought anything that I could put in a bag at IKEA. It's always like a big box of shit that I can put together. Yeah, no, I totally hear that. But there when, I don't even remember this, but New York passed a law a couple of years or two ago where you couldn't bring your dog on the subway unless your dog fit in a bag. And people were taking these blue IKEA and like cutting holes for their elaboration. doors and they would just walk the dog under the train in the bag.
Starting point is 00:21:02 I wonder how many people like use these experiences like this. I'm sure just by the scope of IKEA, it's thousands. And it feels like it only works in your big cities. Exactly. Because it's, oh, yeah, I'm already in Madison's script. Let's go see it. Let's go look at it. I lived in New York for Manhattan for six years.
Starting point is 00:21:18 And they did all these kind of stuff. And I rarely went. Oh, when I was with there in March, I was like, what's happening? What can I do? What can I go? I would go like shows and like. Sure. concerts and like cultural things.
Starting point is 00:21:30 Right. You're not going to walk by to see the IKEA bag. Yeah. The Apple store like when they first ones there or whatever. This was like 2008. Back in the day. Date myself a bit. But yeah.
Starting point is 00:21:42 It's fun though. And the sculpture looks cool. Yeah. I love it. Man, I hire people. When I lived in New York, I'd hire, they had people that you could hire to put your IKEA stuff together. I hired a couple people.
Starting point is 00:21:54 I fucking hate putting that stuff together. Oh, IKEA stresses me out so much. My wife is like great at it and she has the patience for it. I'm like, she just tells, she sends me to do something else. I'm like, no. You go make the stakes. Yeah, I'm handy. I'm handy enough.
Starting point is 00:22:07 I can fix things. But that kind of furniture stuff. Right. With the little screws and everything. Yeah. The, I don't know, foreign tortured instructions. Something like that. So do you might as well say at the top.
Starting point is 00:22:19 Foreign torture. Yeah. Yeah. I do love IKEA though. Yes. I just don't like going there. We had a 7-11 update. They are refreshing.
Starting point is 00:22:26 their slurpees with an Anything Flows campaign, which is, of course, play on anything goes. The campaign includes four TV spots at 6.15 and 30 second lengths. They each focus on a slurpy flavor and feature a diverse cast of embracing self-expression. In addition, the 7-Eleven will sell a slurpy-inspired custom capsule collection via their e-commerce store. This is fun, and who doesn't like a slurpee? It makes you think of a couple things. The old slush puppies.
Starting point is 00:22:53 Remember those? The slush puppy was the name of this little puppy. puppy dog with like the different flavors. Anyway, someone listening knows of you know what I'm talking about. And you have icies. I loved icies. We go to Dave and Busters a lot. And I was an icy girl.
Starting point is 00:23:05 We have a lot of tickets. And we got the big, yeah, these lights in here in the room and some unboxed ones. We do have the big icy machine at home that we got from the tickets. Nice. So we can make our own ice. There you go. So we don't have to go to 7-E11 or QT because we'd be. make them at home.
Starting point is 00:23:27 I'm like, that worded about one weekend. I'm like, this is like buying the syrups. Oh, it's such a mess. I'll just go to QT for 99 cents. Are you kidding me? Get you a slurpee. Or go to 7-Eleven. But who doesn't like a slurpee?
Starting point is 00:23:40 Come on. Oh, I know. Or a big gulp. Oh, yeah, yeah. Big gulps. Oh, yeah. That's a great movie. So ridiculous.
Starting point is 00:23:48 Yes. But yeah, 7-Eleven. Can't forget them. I remember them growing up. I'd go to 7-1. I'd go in there, get a hot dog. I'd go in there, obviously a slurpy.
Starting point is 00:23:56 Would you ever buy any of the merch? Yeah, to get you a 7-11 flat bill? I'm pretty sure I had like a 7-Eleven truck or something. They had the Hess trucks growing up. I think there was like a 7-Eleven like ambulance or something. 7-Eleven ambulance. That's funny. Something did quite make sense.
Starting point is 00:24:13 That's funny. Yes. And of course our notes would not be complete without some TikTok news. They are, TikTok is parking on gas station screens around the U.S. as part of a GSTV deal. this is insane to me, but they're going to start, TikTok will start appearing on more gas station screens through a new partnership with GSTV,
Starting point is 00:24:31 which is a video network that always has the little videos on like shell stations and whatnot. Look, here's the deal. This is great timing. Literally there's a K store or whatever the K gas stations are. Circle K. Circle K. They have these gas stations things. And look, you're sitting there pumping gas.
Starting point is 00:24:49 Right. You can't help but look at it. You can't help but look at it because it's like, I started to pull on my phone and then something comes on it. and I totally watch it. And it's some really bad commercial usually. If it was TikTok, it might actually be fun because they're probably showing like some creators doing something fun.
Starting point is 00:25:02 So your time and place and attention is fleeting. I like this. I think it's very fun. I like this. It's like certain media buys that I really like. I really like ways buying ads on ways like where you have the dots like on the thing. So if you live if you have a business and you're right on the interstate, look into ways advertising.
Starting point is 00:25:21 Or this is a good one because people are paying attention. they're pumping gas. And what else is they got to do? They got three minutes of their attention, which is longer than most people pay attention to anything. So this makes a lot of sense. I like GSTV, gas TV. I guess it's better.
Starting point is 00:25:35 The jokes could really go about here. They could flow freely. I'm going to pass on the STV jokes. We're going to give you a pass on it since it's Father's Day weekend. It's fine. You get a couple dad jokes. We'll allow it. Hey, see, just a couple.
Starting point is 00:25:50 Just a couple. I do like this. Hey, it's all about breaking through these days. Yeah. And this says, I get it. GSTV reaches over 116 million unique monthly viewers, which is bonkers. Yeah. And people who probably would never have, never download TikTok on their phone.
Starting point is 00:26:05 If I owned a gas station chain, I would totally have these monitors every gas. And I'd be selling ads to people like TikTok or anyone that has, look, who would you sell to all the merch you sell in the store? You sell like ads to that stuff? Slurpees. I'd have a slurpy ad on there. There you go. Slurpy talk. Exactly.
Starting point is 00:26:23 There you have. There you go. Your father's day edition. Dad jokes abound. I know. Nothing but the most important news here on the radcast every week. No, it's good. Hope you get some information.
Starting point is 00:26:36 That last bit was worth the episode listened to. Agreed. Niche audiences and paying attention. And that Ways tip will make you money if you have a business off the interstate. I'm telling you. Always sponsored by my hat here. TakeoffaVaK.com. All the best.
Starting point is 00:26:52 I'm telling you, look, here's. shameless plug. My wrist has been hurting. My back's been hurting. I think it's because my wife has been out of commission for two weeks. And my body's just not responding. Psychosomatic pain. Exactly.
Starting point is 00:27:04 But we have a new CBD roll on. It shit works. I'm telling you, like literally, like, gives you pain relief. It takes about 10 minutes to set in, and then it lasts about three to four hours. And that CBD has actually has some healing properties. My wrist has actually improved greatly the last week since I've been using it. So you go to take a vacatea.com. Look up the CBD roll.
Starting point is 00:27:24 there's a good one for dad. You can put a little on the way, a little late for order, but dad's always having a eight or pain somewhere. Dad's deserve a vacay. Get them some gummies while you're at it. There you go. They'll thank you for sure.
Starting point is 00:27:36 Yes. My dad loves them. Or the sleep gummies. Robert's a Delta egg. Yeah. Either way. Visit take of AK.com. That's V-A-Y-C-A-Y, the only way to spell vacay.
Starting point is 00:27:50 Always time to get away. You can learn more about us at the radcast.com. search for dad jokes, you'll find all of today's best humor. Yes. For Ryan Alford, Saw your only ones and twos. Christina Yossi, Grace, my favorite person. We'll see you next time on the Radcast. To listen and watch full episodes, visit us on the web at theradcast.com
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