Right About Now - Legendary Business Advice - The Week of June 23, 2023 Marketing and Business News: The Coors Light and Patrick Mahomes Promote Bear to Dodge NFL Rule

Starting point is 00:00:01 I said, hallelujah, a top worldwide business podcast. You're getting down, wrong, yo. Here's your host, Ryan Alford. Hey, guys, what's up. Welcome to the radcast. 23rd, the third day of summer with my co-host, Christina Gassie. What's up? Just enjoying this rainy summer.

Starting point is 00:00:42 Hey, first week of summer. It's been a very wet week here in Greenville, South Carolina, home with the Radcast. And yours truly and all of our All-Star group here. Yes. It's been wet, though. Yes, it has been. But at least we're not at the bottom of the ocean. This is true.

Starting point is 00:00:58 Our weekly marketing and business news ventures down to the Titanic this week. You can't talk about news in any. sort without bringing that up. Oh, man. I could talk about it for the whole episode, but I won't do that. We have more small talk to get to, though, which is fun. Yes. And we do pre-record this. We don't, we aren't shy about that. So there's the possibility that you're listening to this. And we, there's more information. There's great news by now. We shall predict neither. We're going to 24 hours away at least from when these normally release, if not more. We do it our best. So if you know something, we don't, then we can't wait to, we can't wait to get there.

Starting point is 00:01:33 Exactly. Yeah. Tune in next week. for our updated opinions on what you already know when you're hearing this. Exactly. Yes. But in other news, Coors Light, because we've got to have some beer in the episode, and Patrick Mahomes are promoting bear to dodge NFL rules about how players can't promote beer. So now they're promoting Coors Light Bear, which is a very, it's a very tongue-in-cheek. It's a really clever little spot.

Starting point is 00:01:57 I really enjoyed watching it. And I think it's a smart little point of audience. It's brilliant. It's brilliant because essentially there's all these rights with the NFL. both, there's a couple of different angles here. Like some of these brands like own the entire, like the official XX of the NFL. And then you have the players contracts that say, like they can't promote certain things or the NFL doesn't want them promoting beer or wine or whatever, just for the optics, which I get. And so Coors Light knows that their brand is big enough and transcends that they can do the Coors Bear that and know that essentially Passion Mahomes is promoting the brand as a whole.

Starting point is 00:02:35 And they don't mention beer at all. It's very clever and very smart. Yeah. And I'm here for this kind of creativity. And it's totally unrelated, but it reminded me. And you guys are going to, may remember this, maybe not. And it was a Kmart. Kmart was ballsy for like the first time ever.

Starting point is 00:02:54 This was probably like eight, nine years ago. Maybe it was 12 years ago. Your time runs together and you get to be over 40. Anyway, they did a whole thing where they're talking about, doing shipping from the website. And so they have this girl and they go, yeah, they're doing shipping. They're doing, they ship my drawers right to me. They ship my pants.

Starting point is 00:03:17 They ship my drawers. Clever. Clever. Anyway, it reminds me of the- It's totally unrelated to that, but it was just a total creative, unexpected play on words and spin. And when you have that parameter, like that's when real creativity happens. It's when you have limited resources. It's like one month, but I thought it was brilliant.

Starting point is 00:03:37 It's like the funniest commercial I never said. It was great. It was on live TV. I was like watching it. I was like, that's smart. That's smart. That is very,

Starting point is 00:03:47 anyway, but this is fun too. Yeah. It's just a bear. But Patrick Mahomes, he says the best quarterback of the NFL and very popular. And he's only 27. Yeah.

Starting point is 00:03:59 It's fine. I know. I'm doing great. The Coors Bear. So good. And we all. We also have brands like Wendy's who are remixing old songs into new jingles. A lot of brands are doing this.

Starting point is 00:04:09 Uber Eats, Checks Mix, Pepperidge Farm, Wendy's, and Goldfish are tapping musicians to create brand-friendly jingles and remix old songs. This is a great way for them to try and target millennials, Gen Z, and our next generation of Gen Alpha, which I was researching this morning. So Gen Alpha is anyone born between 2010 and 2025. Yes. Nistalgia cells usually. Yeah. So. You put a Queen's song behind anything?

Starting point is 00:04:36 It's good. That's right. And Wendy's is always, their marketing apartment's always a little bit ahead of the game. Their Twitter is always a little bit ahead of the game. I know. They're smart. They hire her.

Starting point is 00:04:46 I'm still convinced that at least when they first, when they first kind of started, they just had the wittiest 21-year-old of all time or something. And you just didn't care. And they were like, yeah, whatever. You play with your phone. Just say whatever you want and be hip on all the topics and be a little witty, a lot witty.

Starting point is 00:05:01 Don't worry about offending people. You know, like that's kind of what it came down to. It's good. Yeah. And this makes sense. And I'm all into song. Look, I'm not music guy, but like the jingles, they stick with you. You remember that.

Starting point is 00:05:11 It has a nostalgic feel and look at motion cells. And music creates emotion. It stirs emotion. So I'm all for a good jingle. Yeah. You all can sing the, was it the Burger King rap? Yeah. Is that it?

Starting point is 00:05:22 Yeah. Yes. The king. This week on the Radcast, we did a re-release of our episode with Torek El Mousa, Flip or Flop Star, and now real estate mogul. Great insightful episode with TORC, down-to-earth guy, really came from nothing and built his way up. A lot of setbacks. So a really true, great entrepreneur story.

Starting point is 00:05:45 Next week, surprise. We're looking back at a catalog. I go on probably five to seven shows a month myself. And so we're looking back through the catalog. We might share an episode that I was on. And then we're also looking at some best of content. So TBD, but it's going to be a very action-oriented and, I guess, best stuff type of insights in marketing tips, tricks, everything, and maybe a little backstory on yours truly. For those of you haven't heard it a thousand times on any of the social media.

Starting point is 00:06:18 Anyway, next week, we've got a lineup of guests coming up. We're actually recording one of my favorite artists of all time. Moby next week, we've got some big hitters coming down the line. So it's summertime, so we're filling a few gaps that we had. while we fill up the schedule with big name guests and really insightful entrepreneurs. Lots of more to come on here on the podcast. Indeed. How's your wrist?

Starting point is 00:06:42 You have plantar fasciitis. Surprisingly, thanks to. Do you have a tip or trick you'd like to share with her listeners? Roll on paint off. It's the truth. I've been using the CBD roll on product. Who's the CBD? Thank you.

Starting point is 00:06:55 Thank you. Yes. Vakea CBD roll on. And let me tell you, being a guy, an athletic guy that's played sports my whole life, you always had the icy high, you have these things. Like, sorry. Let me tell you. This is, oh, my God, if I had this before, like, this stuff actually works.

Starting point is 00:07:11 Yeah. Like, you get that cooling effect, which is like, oh, wow, okay, cool. Okay, which kind of numbs or tingles anything anyway. And rarely it's doing much of anything, but kind of has that feel. Right. But this roll on literally within about 15 minutes, the tingle is still there. It doesn't go away in two seconds. a dozen other products.

Starting point is 00:07:31 And then it's just really weird. You feel absorbing a little bit. And it just starts to really dull the pain. Yeah. And it has healing properties or everything else. And I've, because I've tweaked my wrist at the gym probably, I don't know, six, eight weeks ago. And it's gotten, I've stayed, kept heavy weight off of it to try to let it heal and

Starting point is 00:07:48 doing some stuff in my physical therapist. And that, I'm with my planter fasciitis. But I've been rubbing that CBDU and it's gotten noticeably better. Yeah. And literally. I'm back to training full with my wrist. And it's like, I'm like, you just don't think this stuff works. Right.

Starting point is 00:08:06 Right. We're also skeptical of products now. And you hear these things. And all the buzzwords and we're so desensitized to it now. And you tried the creams or whatever. You're like, this over the counter are traditionally known, but this is killer. You'd go roll off the pain.com. That'll take you right to the lame page with all the product details, ingredients.

Starting point is 00:08:25 How to use it, how to order it, right to your house. It's also great preventatively. I use it like right after I take a yoga class. Yeah. And it helps with my mobility the next day. I'm not nearly as sore or tight, which is amazing. Yes. And again, this is something that I've used at first hand.

Starting point is 00:08:43 And as someone that has used a lot of these things, I really feel good, pretty. Because what really surprised me was less, okay, I knew I'd get like some temporary like relief. Right. The peppermint. We all know that. But like the heat talking with my doctor who's a physical, like an alternative. of a medicine doctor, but a real doctor. He's the CBD acts as healing properties.

Starting point is 00:09:02 And once it absorbs and if you do it enough, it keeps absorbing. And those receptors and everything start doing. Right, our bodies are made to process it. Yeah. So go check it out. Rolloff the pain.com. Vacay. Premium plant-based wellness products delivered right to your house.

Starting point is 00:09:18 Amazing. On to some social media news. Instagram is now finally allowing users to download public reels. It's about time. TikTok offers this as well as YouTube, but they are now allowing you. users to download public reels for sharing outside the app. Downloading is enabled by the share button and then tapping download.

Starting point is 00:09:34 You will have that little watermark. But again, this is only helpful for everyone. Yeah. And there's always these backdoor ways to do this because screen recording. You do a screen recording or you go to search for how to download it. And there's like these sites where you plug in the URL. And it's not because they're like trying to steal the content, but I'm trying to send someone the video file or, yeah, share an example with a client or something.

Starting point is 00:09:56 I'm not trying to copyright it or anything like that. Or slide into DMs. Yeah. And so we throw the watermark on there and a lot of people do it. Right. They're just going to get people spending more time while they're way to go on to the download. I'm sure they're tired of. I post my TikToks on my Instagram and sometimes I'll just pop out on my story and it still has the TikTok watermark.

Starting point is 00:10:16 So I'm sure that they don't want other platform watermarks on theirs. Yeah. Because it feels like obvious. Yeah. I don't really know why you. I get why you could convince yourself that you. You shouldn't do it like when you really get underneath it all. Right.

Starting point is 00:10:29 It can only be beneficial. Yeah, it can only be beneficial. Just if you get the watermark with your logo on there. Every billions of videos with your logo on it getting spread around. There you go. Free ads. And we've got Pinterest still bobbing up and down, staying relevant. They are doubling down on vertical video for a seasonal ad strategy.

Starting point is 00:10:45 Pinterest has appointed a media company founded by Will Smith and Jada Pinkett Smith as its exclusive creative partner to offer marketers branded content services during Halloween this year. Interesting. stat in this article that really jumped out to me was 97% of the top searches on Pinterest are unbranded. People don't go there searching for brands. They go there for ideas, right? I don't know. Wedding shower, crafts for the table.

Starting point is 00:11:13 Packing lists. Yeah. I'm the wrong person to be commenting on. I love Pinterest. I'm not Pinterest, but wedding showers. You got it. You're doing great. You're doing great. One, I was like dragged to a girlfriend. Look, I get dragged to him too. I hate him. back like 20 years ago. But yeah, but that's interesting, not brands.

Starting point is 00:11:31 So it means there's a ton of opportunity if you use right keywords and you're a brand for those searches to pop up into it. So you don't have to worry about necessarily competing with the branded term when they're doing general searches. Again, you need to be there with vertical video. Vertical videos everywhere. Everyone's on their smartphone. I don't know why it took 10 years of the smartphone era for people to figure us out.

Starting point is 00:11:53 We turned our phone for 10 years. Right. Yeah. to go to the horizontal. And don't get wrong, I love the cinematography and the cinematic look of the 16 by 9 and all that. But you really think about it. It's better viewed on a larger screen in that way. It's been interesting watching that evolve and how people can storytell differently in that vertical format. But even a platform that hasn't traditionally been video focused is now seeing. And the fact that they're rolling this out at Halloween, I think is brilliant because obviously they have time to roll it out well. but fall is really when this platform is at its peak use because looking at grace because she

Starting point is 00:12:30 get it like we're all like I think every white woman takes to the internet and it's like fall decor so I think it's like a brilliant with timing as well now airheads is putting ticot turn to the test with a muscle-fueled shake factory whiff airheads is encouraging consumers to test out a new way of eating its candy through an airhead's shake factory pop-up event the move follows a viral ticot claiming that the candy tastes better after being shaken into a new shape. Again, this is just them taking an idea. The simply line of bodybuilders who will be shaking the candy into a smaller pillar. What I understand is, I've had my kit look.

Starting point is 00:13:07 I love. I'm a connoisseur of candy because I have four kids, not even did it. One teenager, all little kids. So there's candy everywhere. I've seen it. Those airheads are pretty firm. Does shaking them really shape them into something? If you, I think that's a joke of this is how Jimbrose do it.

Starting point is 00:13:27 If you, if they're warm enough, like if they've been sitting in a car or a bag or whatever. Or your back pocket. Exactly. And you like shake it like this. Yeah. Yeah. I mean, I get to. It'll be a little.

Starting point is 00:13:37 Exactly. Exactly. But this was confusing. I was like, okay. But if you freeze them, they'll break your damn teeth. That was like a trend at one point. But the key here, though, is social media is a great platform for giving you feedback on your brand. And the way.

Starting point is 00:13:54 people use your product, eat your product, whatever it might be, service, and otherwise. They're giving you feedback. So leaning into that feedback, like the way Airhead is doing, is the key here. Yeah. So they're taking something that was trending on TikTok and making it. And it didn't cost to anything. Yeah. So they make an event about it that probably still didn't cost very much.

Starting point is 00:14:12 But I doubt they went to whoever the first creator of this little trend was and say, hey, thanks for telling us this. Here's a cut of our ads. Yeah. And look, think about this. Airheads, like, and they do run, I have seen like candy. I think I've seen some of their commercial, like on like kids programming or something like that.

Starting point is 00:14:30 They don't run that many commercials, but they'd never do a commercial. Like this is like true organic content. The unthought of never would have thought of it unless your users and your millions of people to use your product just randomly came up with it. And so it just shows you the contradiction between what you might think would be a great ad. versus what actually gets attention. Yeah, keep that in mind when you're overthinking your bad ad idea.

Starting point is 00:14:58 Yeah, start watching this gen Alpha, too. Yes. They're coming quickly. Alpha Omega. Whatever it is. Now we have our marketing news. Chips Ahoi, which is disgusting, not a fan, updates their marketing recipe to stay relevant with Gen Z.

Starting point is 00:15:12 They have resurrected their animated cookie spokesperson ship, who is disturbing. I'm sure we can have a little, like, image. I Google them. I like that guy. No, he's like the crazy honeycomb, like crack addict. You know what I'm talking about? Yeah.

Starting point is 00:15:27 Don't like it. The brand has focused on developing content appropriate for different digital platforms and leaning into real-life experiences, which appear to be working. Chips Ahoy has activated a promotion for video game franchise NBA 2K on Twitch and partnered with the shoe surgeon for merchandise drops and is hosting a three-day yacht party. Let me get to, there's a lot here to unpack, but let me just start at the end. go on Instagram and look up the shoe surgeon. If you want to get, go down like a little vortex rabbit hole for a little while.

Starting point is 00:15:56 Unbelievable. He takes like Air Jordans and has this artistic view and they're badass. Yeah. Like I tried to order a pair once. And he was like on an eighth month wait for a $3,000 pair. And now it's like more than that. Oh, damn. Go look on Instagram.

Starting point is 00:16:11 Really great. So it's cool that they're, he's definitely in the, in this vernacular with kids and every other, I don't know. Yeah. the 15 to 30 year olds. And even the 46-year-olds. When that elevates, you know, like I think of Chips Ahoy is like cheap and shitty. And then you add something cool and gloves like that. The characters, though, I like.

Starting point is 00:16:30 And I bet I had this conversation with someone that the old school characters have disappeared. So let me for, bear with me for a little while. So definitely Chip from Chips Aoy, which can be a little scary, the cookie face. I don't like it. He's a little weird. But think about the Kool-Aid man. You don't see him very much anymore. How cool was that guy? He ran through brick walls.

Starting point is 00:16:49 Oh, yeah. That was good. That was actually good. Yay, I can be the voiceover if you need the Kool-Aid man. There you go. Then think about this. Once last time you saw the hamburger. Oh, God.

Starting point is 00:17:01 From McDonald's. Is that just PC? Is it gone woke? Can't be the hamburger because he steals burgers. I don't know. But you don't see any of, you don't see any of those characters. You don't see Ronald McDonald very much anymore. Right.

Starting point is 00:17:11 Us is terrifying. See? Ronald was sort of terrifying. But like. Dremis is supposedly coming back. I think we had something on that. But we got to bring the hamburger and there was one other one. Is there like a chicken?

Starting point is 00:17:24 They used to give those things out. But they're recognizable. They make you to remember the brand. Yeah. And I really want to know why hamburger's gone away. I want to hear it out of the executive's mouth that it's not PC or something. So I can not go to McDonald. I'll still go there.

Starting point is 00:17:37 We've gone on like 300 hot cake Fridays in a row. I doubt it's that. I think that it's like people just, it feels dated unless it came back and they like revamp. it a little. Well, I've got to revamp it. Yeah. I mean, you needs a new mask and everything.

Starting point is 00:17:49 Like, whatever the thing around. That's so funny. The old burglar's just a little mask over the eyes of all. Panty hose. Yeah, exactly. But I'm all for Chips A Hoy bringing maybe a less scary chip back. Could hurt. Or like Tucan Sam even.

Starting point is 00:18:05 You've got a really crunchy kind of crappy cookie. You need a spokesperson. Let's be honest. Zameas never did any of this shit. Chips A Hoy will probably won't be sponsoring the RADCAST. But let me tell you. The only thing Chips A Hoy is, ever did right was making the chewy chips holy.

Starting point is 00:18:20 They were the first brand to do that, weren't they? And they were just, they were just sort of okay. Yeah. They were like the crunchy chips a way pass. But the chewy one was a little softer, but still a little, just break and bake, baby, just break and bake. Yes, or just break and eat. Exactly.

Starting point is 00:18:38 You don't have to bake those things anymore. You can get those at the grocery store now, the little bites. Yep. Yeah, I'm like, yeah, sign me up for that. Got it a quickie-dough. Now we've got some A. I news, Vimeo intros, a trio of AI-powered editing features. We're going to see more and more of this.

Starting point is 00:18:51 We already are. Vimeo has launched a suite of AI-powered tools available as part of its standard plan for $20 a month, designed to help users create scripts, record footage with the teleprompter and edit videos. Yeah. This is cool. Makes sense. We use Vimeo. They're great for stored and video.

Starting point is 00:19:06 We'll have all the bullshit that you get with YouTube. Yeah. I want to see how many people like use these functions. Like sometimes they can be great. Yeah. Having not used them, I don't want to speak to exactly the function. Totally. I think it's great that they're helping again democratize some tools that were used to be unreachable for amateur videographers and photographer and things like that.

Starting point is 00:19:27 So that's great. We'll see how they play out. And I will say being a customer of Vimeo, shameless plug, today's podcast brought to you by Vimea. They introduce a lot of like I get an email on a feature or something like every other week. And so they are jamming all kinds of new stuff into it. I don't know if they're trying to get something to stick or if they're just trying to innovate. But they've created this clear delineation between them and YouTube and some other platforms for being more of this creator's hub for the creation and housing of the content versus just publish and distribution. Right.

Starting point is 00:20:06 It's not just like consumption. Yeah. And the tools are better and feel more professional business about sharing stuff, creating like, collect. videos like collections, showcases and things like that. So anyway, there's your plug. If you need any of those services, call them you. They didn't pay us. Yeah.

Starting point is 00:20:22 I have AI. Yeah. We've got a little bit of Pinterest back up here. Crayola crayons is extending their content strategy to Pinterest and TikTok after they had a strong result with publishing content on YouTube. The initial tie up led to an increase in organic views on Crayola's YouTube by more than 40 times in April of this year compared to the average monthly performance during Q4 of 2020.

Starting point is 00:20:44 The Hallmark card brand is also reporting a significant boost in output for its YouTube channel along with a boost in subscribers. And this is specifically to target younger audiences like the aforementioned Gen Alpha. Did you know Crayola Crayons was owned by the Hallmark Company? Not till today. Thank you for asking. I didn't know that either. No, no, no, no. That must have been a transaction we missed some 10 years ago, whatever happened. I guess it makes sense in a way.

Starting point is 00:21:07 But I don't normally associate like crayons with Hallmark cards. I think it makes it like it's that it all feels very whole. to me, I think is why it, I was like, oh, yeah, that I guess if I had to take. Owned by the Lifetime channel. Exactly. Exactly. You make cards with crayons. You buy cards. Whatever. There's some kind of connection. Part of this, it's funny. I worked with large brands in the past. We still work with big brands, but not some of the behemists that I used to work with 15 years ago. And some of this shows like some of the dated thinking of some of these, like a big brand. Like, okay, so Crayola they had success on social media,

Starting point is 00:21:46 so they're going to extend it to other social media. It's no shit. It's like, why are you not already there? Yeah, this is what you should have been doing seven years ago. Yeah, I think what I find interesting about it, like specifically with targeting the, because we talk so much about Gen Z, right? Because now they are spenders, right?

Starting point is 00:22:02 They're a huge piece of the economy. And you now have this, like, the next generation, and they aren't spending any money, but they're coloring, but they're not coloring. They're still watching things on their iPad or YouTube, And so it makes a lot of sense that now they're like, oh, duh, that's the next. So yes, it's obvious, but it also feels really smart because I don't think of brands that target young people doing things like this. Yeah, I don't know.

Starting point is 00:22:25 They should be. They should have already done it. No, absolutely. Because coming to the Alford's family house for a little while. Do you guys color? Do they color? No, but they watch YouTube and YouTube shorts because I don't let them on any other social channels. So much of creepos don't like.

Starting point is 00:22:38 Amen to that. But not that there didn't even while on social media, but at the right end. Yeah, for sure. And so this is where the target's at. The target's been there. Yeah, vertical video and shorts and all that. It certainly expanded it. But the target's been on YouTube for, it's not like a new thing.

Starting point is 00:22:56 YouTube's been kind of like the TV of the younger generation for the last, I don't know, five to ten years. Yeah, at least 10. At least. So, no, it's good. And I'm not surprised they saw success. And Pinterest and TikTok makes sense for the next launch, not Instagram. Yes. Yes, it does.

Starting point is 00:23:11 Apple Podcast is announced. announcing an upgrade to its podcast app, which includes nine new subcategories, such as mental health and relationships. Podcasts by language feature has also been added, allowing users to, in certain countries, to more easily find podcasts based on their language. Podcast discovery has a long way to go. Yes, it does. It's okay.

Starting point is 00:23:31 And I think Apple does as good a job as any of them, which is a low barometer. But I think there's, if we're half, like on the barometer scale of innovation or anything else, we're like, we might be halfway there where it should be. I listen to a podcast on. this morning about how bad discovery is on it's terrible podcast like and having now run multiple now on to regularly it's difficult to get your show out there other than doing social media like things that we would do anyway but it should be easier to be discovered for similar content you do these keyword searches but all that's rigged and not been great so anything that they do that improve

Starting point is 00:24:07 this should help podcasters and people looking for it and I do think Grace and I were looking through like some of the categories forward. It did feel like we were trying to find like a certain one looking up something for a project. And it was like I felt like we couldn't find exactly what we want. Like we found one category, but like we felt like there was somewhere in between. So I think a few more categories doesn't hurt in that process. Makes sense. And we support Apple because we're in the top 10 in marketing and top 100 in business.

Starting point is 00:24:35 Give us some love or share us with your friends. Yeah. Help us get that number up. Exactly. We're down. Remember rolloff the pain.com. I'm telling you, you'll thank me later. This is true relief rolled right on.

Starting point is 00:24:49 It actually works. Better than anything over the counter to write to your door. My friends at vacay, take a vacay.com. That's V-A-Y-C-A-Y for the full brand. But all you got to do is go to roll off the pain. Dot com. Easy to it. And it will go away.

Starting point is 00:25:04 It actually works. Yes. Believe it or not. Can't confirm. Learn more about us is radcast.com. Search for today's content. Search for all of our episodes. Any topic, look for Instagram tips.

Starting point is 00:25:15 You'll find all the highlight clips or any of the episodes where we've talked specifically about that. It's a great feature of the website. It needs to be used more when you're looking up anything in a certain topic of interest that we might have talked about all the business news or as a guest that we may have had. Entrepreneurial Best advice. It's very exhaustive what you can look up. So check it out. There you go.

Starting point is 00:25:39 For Stini Yossi, Saw Your Ice on the Ones. to us. I'm Ryan Offord. We'll see you next time on the Radcast. To listen and watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad.com or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of June 23, 2023 Marketing and Business News: The Coors Light and Patrick Mahomes Promote Bear to Dodge NFL Rule

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