Right About Now - Legendary Business Advice - The Week of March 03, 2023 Marketing and Business News: Voice Deepfakes of Everyone Are Taking Over Social Media

Starting point is 00:00:01 I said, how good? You're getting down, no, no. Here's your time for you. There's a get to nine. Because I don't mention what you need now. You're listening to the Radcast. A top 25 worldwide business podcast. If it's radical, we cover it.

Starting point is 00:00:23 Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, March 3rd, 20, 23. our weekly marketing and business news of the week. Christina Yossi, what's up? Hello, hello. Nick Weaver on the ones and twos.

Starting point is 00:00:44 How's it going? We're live here in our studio. On a beautiful day in South Carolina. Greenville, South Carolina. You know, the place to be. Indeed. Crane on every corner. I love it.

Starting point is 00:00:58 Everybody's moving in. So many rerouted ways to drive places. Yes. Here in our state-of-the-art studio, it's Social House. Yes. One of the... The OG Social House. Yes, the OG.

Starting point is 00:01:11 If you're ever in Greenville, need somewhere to work, need somewhere to play, come here all day. Hey. I get it. Poems. You know.

Starting point is 00:01:21 I think you missed your true calling. Our first of March, you know, like poems. I'm speaking poems. There you go. A new resolution. Yes. That's better.

Starting point is 00:01:29 And maybe it's me or maybe it's a deep fake of me. I don't know. It could be. There will come a day. This ring. I hit, article earlier in the week. I'm like, all right, we need to talk about this. So it was, did you watch any of the videos?

Starting point is 00:01:42 A hot second of it. Biden. The Biden one is funny. I mean, it's like, but I will say this. So now, you know, to give a little context, you know, everybody's probably heard of deep fake videos by now, like where the actor's face is like, which is kind of scary, like blurred in. They had the Keanu Reeves one, like, rob in a store. Yes. Look just like them. And now they have voice. They're doing deep face with voice. So, like, they showed. Biden doing it. And they used it for comedy, which is sort of funny, but also sort of scary. As someone that, you know, talks on the mic regularly. Right, right. I was like, oh, great.

Starting point is 00:02:18 Oh, man. Good old Benchikiro, too. Yeah. Yeah. Yeah. So it's interesting where all this AI is going. And there's going to have to just be some technology that analyzes and tells you, like, it's going to have like a blue check, like, in the corner of the audio, wherever

Starting point is 00:02:35 you're watching it or something. Like verified that it's the voice or something. It reminds me of that show like everything is cake. Yeah. And you can't tell like because they all like the cake is so detailed. You just don't know. It's like is it AI? Is it a real person?

Starting point is 00:02:48 Someone's going to go chat GPT. They're going to go, all right. I want a 10 minute episode about cupcakes and baking when I'm stoned in Ryan Alford's voice. I kind of want to hear that now that I said it. There you get right. That's a whole. other segment.

Starting point is 00:03:07 Play Christina Yossi as a... Throwing up with Delta A. Yes. Or not. Right, not. But this is interesting. I don't know. You need to go watch this.

Starting point is 00:03:18 It was on BuzzFeed. BuzzFeed News. So Joe Biden, they had Joe Rogan talking about like... And Ben Shapiro. I'm going to call it the New Age Transformers. I don't even know what they were talking about, but it was funny. Even though I didn't know the characters or the cartoon. Right.

Starting point is 00:03:34 Right. Sure. Some kind of like Panama. or something. Anime is funny. Yeah. That's funny. But we'll see where that goes.

Starting point is 00:03:42 Yeah. It is. Everybody gets replaced. Yeah. You know, if you can deep fake the video and the audio, like, you know, what's real and what's not. I'm just going to move. Web 3. I'm going to move to the Metaverse.

Starting point is 00:03:53 Exactly. That's what's going to happen. We're going to all be pushed out into Web 3. So we've got a deep fake in the Metaverse. Stop it. Robots take over everything. There's a new era of alcohol advertising as well. This is a pretty big deal.

Starting point is 00:04:06 ab in Bev ended its 33-year hold on Super Bowl alcohol advertising, which means that companies like Crown Royal and Remy Martin can start advertising. Yeah. And the article, I think, summarized the right. This comes from Marketing Dive, one of our favorite places for marketing news. The Super Bowl commercial sucked. I've watched those over again now for like a 20th time, and my first impressions were the same, like at least 85% of them.

Starting point is 00:04:36 And a lot of them were led by the alcohol brands, I think trying to be too safe. They knew they'd spent a ton of money on the spot. And so they're like, all right, we're not going short with the creative. We're going to get seven celebrities in here. And we're going to jump off a cliff and like, you know, no real story, but just jam a bunch of celebrities in and promote something and go, all right, it's going to stick. Because we've spent so much money. We're going to spend another million dollars on the actors. And, you know, we'll see if their sales go up.

Starting point is 00:05:06 I'm sure that their awareness did. But, you know, it was interesting because I did kind of catch that a little bit. I knew about that agreement where they were the only one. I kind of had thought it had expired. But thinking back, I couldn't remember like a liquor-specific commercial before this year. I didn't even know that was a thing. And then I read this article and I was like, oh, yeah, I guess that I have never seen anything like that. Yeah, some of the other brands.

Starting point is 00:05:31 And so, yeah, I think the ultra-ad. was interesting. I like last year's better when they were in the bowling alley. Oh, yeah, yeah, yeah. But I don't know. We'll see where this goes. It's always interesting to me. I'm going to age myself a bit. Back in my day.

Starting point is 00:05:51 But there was a long time where you couldn't promote alcohol, like other than beer. You couldn't, like, liquor had a very limited space. You couldn't put it on TV. You couldn't, like, there's only certain things you could do with like hard liquor. So interesting. With the marketing.

Starting point is 00:06:05 Like when, like, and this was like mid-2000s, I remember because we were, we worked on Bud Light a couple of projects with the agency that was at. And I remember there being some kind of crossover that they were wanting to do. And it's like just some of the limitations like liquor advertising. Interesting. So, but it's obviously full gamut now. Right. You know, right. My time's change.

Starting point is 00:06:27 Drink them if you got them. There you go. I hope you enjoyed this week's episode on our Tuesday guest episode. We bring to you some of the biggest. right as stars in business, entertainment, and pop culture. And what we did, we've aggregated some of our music stars to bring you country stars and pop heroes. We had Kofi Henderson, Jaron Johnson, Tyler Rich, Elena Smith, and Jenna Andrews, a really eclectic group of artists that talked about growing their brands and music in today's

Starting point is 00:07:01 landscape. Yeah. And I think it was, there was a lot of actual things in and out. of the music industry. I think it was fascinating to kind of organize all of that and kind of bring you another best of. So hopefully you check that out. We're really aggregating some of the value we've put together with over 300 episodes

Starting point is 00:07:15 the last five years. We're making it easy, digestible. Yeah. You know, bite-sized. The best of the best. And next week, Sean, Michael Crane, great story of perseverance and from prison. Like literally. He got falsely accused, served about seven years in prison.

Starting point is 00:07:35 and instead of, you know, crying his way and, you know, woe was me, he's turned it all around and is a personal speaker, coach, and an amazing dude. Really great story. Really great storytelling. You know, there's some episodes with guests where we really have banter back and forth. And then there's sometimes where I try to get out of the way and let them just because the story's so deep. And this would be one of those episodes. And I think if you're looking for a little motivation, a little kick in the ass, this is a great. episode for you as well as some tips and tricks and things that you have to do mentally to kind of

Starting point is 00:08:10 overcome shitty things that happen truly so check that out sean michael crane on tuesday march 7th check that out all your favorite platforms and speaking of favorite platforms we are we did expand into iHeart radio pandora's newest platform and another one this week so there's no excuse right if you're hearing this you you found out where to find us are enabled But if you have a friend, you know, and they're like their eye heart junkies or something, you know. That's our ad cast is here now. And again, thank you for all your love. We're at number 16 this week in business and marketing on Apple Podcasts, lowest rating we've had consistently staying in that top 20.

Starting point is 00:08:52 So we really appreciate it. Like love, share, review, we appreciate the feedback. And tell us what we can do better or, you know, Christina. Right. Obviously, yes. Tell me how to improve. Yes. Speaking of improving, I just got a shipment confirmation.

Starting point is 00:09:09 Yes, mine's on the way. Yeah, I got one. It's the last night or this morning. So the official meat delivery sponsor of the Radcast. I'm going to call it the official steak lovers. Or steak sponsor. Steak sponsor. Meat sponsor of the Radcast.

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Starting point is 00:11:30 You'll go straight to their site. Give them some love, and you'll thank us for it because it's delicious. That's pretty good. Very good. So this next article we're talking about is very exciting, especially for the industry that we're in. Canva, the, what graphic design company, is launching a new paid subscription for universities and colleges. Canva for campus, an extension of Canva for education, launched today as a paid subscription for universities and colleges. Smart.

Starting point is 00:12:00 It feels like it should have happened a long time ago. This is such easy money. I know. I mean, they've really democratized graphic design. You know, I wondered, like, how, and I'm going to ask Nick this, so I'm going to give him a second to think about it. But because he's a designer, multi, talented designer editor. But, you know, I wondered when it'd, like, make the transition from, like, just, like, I do have a little bit of design training. Sure.

Starting point is 00:12:27 But I'm not a truly, fully trained guy. and the average consumer that this is democratized design for, because anybody can kind of create a little something. I think it still takes a lot of creativity to make something beautiful, which is kind of the distinction. But I wondered when some of the classically trained designers would start moving to this. And one of ours, Logan, is using, uses it sometimes now for like quick things. And I'm like, okay, this is now officially like starting to jump into.

Starting point is 00:12:58 Dumb Down. Yeah, like not just dumb down. on design. It's like, okay, people are viewing this as easier and quicker for certain things. Nick used it. Any opinions on it? I used it. It's pretty good. I know a lot of graphic designers that have used it. It's just intuitive and it just makes it simple.

Starting point is 00:13:12 Isn't it easier? Is it easier than Photoshop? Yeah, it's easier. For you as a designer. It has a lot more functionality, you know. Right. Yeah. So I like it. Yeah. So there you have it. Canva Campus. Nick Weaver approved.

Starting point is 00:13:26 Canva on campus. There you go. But look, this is how they're spreading into different everywhere. I mean, it's like everybody needs to design now. Everybody's posting on social media. There's a lot of needs for it. Faculty are creating those boring charts. You know, let's make it look a little nicer.

Starting point is 00:13:43 Right. Make your PowerPoint better. It's prettier. But you know what's funny? Not funny. Funny, ironic. Sometimes I say that and I'm like, I didn't really mean that to be funny. That's my way of saying ironic.

Starting point is 00:13:54 Like my wife, who I do want to pause here while we're talking about, universities. My wife, who I'm very proud of Nicole, was actually promoted and got the principal job at her middle school. It's a big deal. It's a big deal. Only woman in her district at the middle school of her higher that has a principal

Starting point is 00:14:11 position. That's amazing. Which is, you know, I don't The district. Hashtag power couple. So, proud of her, and I'll stop short of naming the school, so no creepos go, you know. Snaps. But,

Starting point is 00:14:26 but proud of her. But ironically, is we had this discussion about apps and things like this that they use at school. Because, you know, sometimes I see her fumbling around with something. But the school doesn't pay for stuff like this definitively. They want this to free apps, you know, and I'm like, you know, every student. And it's never helpful. So look, hey, get you some Canva for education. Maybe it's, maybe it's affordable.

Starting point is 00:14:47 Or they need to just subsidize it or something. Right, right, right. There you go. Get them on it early. That way when they leave school, they got to pay for it. That's what happened. It's a free taste. That's what happened to me with Apple.

Starting point is 00:14:57 music and word. It's like the candy. Yeah, when I had to pay for it Microsoft office, I was like, I hate being an adult. And we're still in this vein of apps that are playing toward business because TikTok, who just can't stay out of the news, is launching Sounds for Business to help marketers create engaging content. This is, again, brilliant. They've announced that the launch of Sounds for Business, a collection of music, voiceover,

Starting point is 00:15:22 sound cues designed to help small businesses create quick and engaging content. Yeah. I'm wondering if this is stuff like, you know, that we do when we add like the funny add-ons and stuff. Like I think it's just like all the stuff that we pay for normally, like for our editing, like when we're doing videos and different things for our sound libraries. Now they're including it in there and makes a lot of sense. Right. Look, this is all about how can you keep consumers and businesses that are using the app in the app? Right. Using the app to create the content.

Starting point is 00:15:59 Longer time in the app. It keeps them there posting it and using just the app instead of making them go outside of the app. And so it's convenience, but it's also removing friction for what they need to create the content that really aligns with what they're trying to do. And sound is a big part of anything. Big sound design guy. We spend a lot of time on that here and have a lot of sonic branding is what we call it. Love it. Trademark.

Starting point is 00:16:26 hashtag registry. Copy right. But it makes a lot of sense and hey, TikTok's doing the right things. I mean, they're kind of getting after it. They get it. Amazing what, you know, the China communist can come up with. Just don't work for the government and you'll be fine. Speaking of great things that you can do if you're working for the government,

Starting point is 00:16:49 Vaked Delta 8 Gummies, my personal favorite sponsor of the Radcast, no shame to good ranchers or branded bills, but just for my lifestyle, my boyfriend calls me a stoner now, which I'm not, but again, and I, like, I sound like a broken record. I was so anti, like, all of it. I was like, it's like great for you, not for me. And I'm, like, I mean, I probably take a gummy at least like four or five times a week. And I've never had, it's always night. I'm never operating heavy machinery. But it's, it's great. I don't wake up groggy definitely chills me out. I drink less wine,

Starting point is 00:17:27 which is, you know. This is a health and wellness product. Let's be honest. You know, like the stigma that you talked about is what the problem is. Right. This is not about getting high. This is not about a stoner. Right.

Starting point is 00:17:38 This is about using a product that helps you sleep, helps you relax in a natural way that is not have all the side effects. It's not an addiction. Yeah, exactly. It's not about, it's like there's, I don't take it because I'm addicted to it or because I'm addicted to the feeling that I get.

Starting point is 00:17:52 It's just like, oh, if I want to chill out a little bit. And I don't want to, you know, deal with the calories of wine or the fact that wine totally ruins my sleep. Yeah. You know, I mean, I'm addicted to Advil. Not really. Right. It's just I have, like, headaches and some foot pain from old injuries.

Starting point is 00:18:08 And I take Advil three to four times a week. Right. You know, not every day and not, but like three or four pills. But like, because it helps. Yeah. And it's not bad for you. Right. You know, like in the right dose and the right atmosphere.

Starting point is 00:18:20 No, I'm like a huge proponent of this. And I talk to my friends about it, trying to get my dad to take it. And, you know. Yeah. And it's, and so. I'm a pusher, but. Yes. TakeaVay.com.

Starting point is 00:18:32 Vakey. Everything is third party lab tested, folks. This is not, I don't know what I'm getting. There's not FDA approved and it's like I have no idea. And be worried. Well, guess what? Chris Hansen, the owner's already worried about that for it. He's worried about that so that you don't have to be.

Starting point is 00:18:48 Because he's had everything third party tested. Everything, every ingredient. They know what it's going in there, and they have clear dosage amounts for the varying levels of what you're trying to do at what level. And you need to go to takeovacay.com. Check it out. Try it. We're going to be giving away some samples here shortly. We're talking about that more.

Starting point is 00:19:09 We're doing that. It's really one of those products where there's the stigma. You really have to try it to kind of know. Oh, yeah. Oh, yeah. I was very like, oh, okay, do I want to do this? And again, I love it. Yeah.

Starting point is 00:19:22 And Chris is great. Knowing him and knowing his passion behind the product is part of why I'm so confident. If everyone met Chris, everyone would buy a vacay. Honest to God. Like literally.

Starting point is 00:19:35 Honest to God. Because of how genuine he is and how passionate he is about it. And he's so honest. Like really, he's just that guy. Right. And so. And the product is good.

Starting point is 00:19:46 It's great. Perfect. Yes, just like him. Takeinay.com. Give him some love. Tell him their ad. sent you. Speaking of American Made, Silk, the soy milk or alternative milk company, is giving

Starting point is 00:19:59 Nepo babies milk mustaches to boost plant-based alternatives. Again, this is kind of a play on the Got Milk campaign, but they're using Nepo babies. And for people who don't know what that term means, it's an individual whose parents are famous. So it's like they already have access to the industry. Did they have to work for it? You know, Paris Hilton is kind of the quintessential picture of a nepo baby. Kardashians, all of that.

Starting point is 00:20:24 So this is a fun commercial for, it makes sense that like an alt milk company would do this. Do you guys remember, are you guys old enough to remember the got milk? Oh, yeah. Oh, yeah. Big time. That was a huge campaign and sold a lot of milk.

Starting point is 00:20:39 And the milk mustache, I don't know, like it's just an iconic look, you know. You see that and it just, it makes you smile no matter what. You put a baby up there. And then it's a famous celebrity. You've heard those baby. It's like, man, it's like,

Starting point is 00:20:51 right. Right. now that we're on this huge, you know, alt milk kick because we're like anti-dairy, it feels very smart to kind of play into this without infringing on any kind of copyright. I think it's a fun little campaign. Yeah, and they've got a filter on TikTok so that you can win Next Milk, Sok Next Milk for a year and be featured on a Times Square Billboard. You don't really get on a Times Square Billboard.

Starting point is 00:21:14 Right? You know. It'll be a lot of fun. The, I'm not kind of want a milk mustache, you know. We can make a Radcast TikTok. Yes. See? With it.

Starting point is 00:21:23 Bored interest. You know, that's how you do it. We're wearing our branded bills merch while taking vacay. All these milk plant-based alternatives are like all the AIDS. Like I'm having to like, when I go to the grocery store and I'm just looking for regular milk, I'm like stumbling over like the 17 kinds of. And not because I just don't buy that much milk. So when I do go, I'm just getting like, you know, fat free or skin milk or whatever. Not to like, you know, bring up a dark time.

Starting point is 00:21:48 But like the most 2020 thing to me, was when I went to the grocery store and there was, or maybe it was when it snowed, whatever, it doesn't matter. But all of the dairy milk was fully stocked and all of the plant-based milk was gone. And I was like, if this isn't the most hipster bullshit I've ever seen.

Starting point is 00:22:07 Yes, that should have been a meme or our immediate picture up, you know. Tell me you're a Gen Z without telling me. I know. Coming from a freaking hipster yourself, aren't you? I was pissed off because I was looking for almond milk. So, yeah, absolutely. Exactly. You like oat milk?

Starting point is 00:22:23 I do love oat milk, yeah. But I'm also not, I mean, I have half and half in my coffee every day. So I'm not like. Nicole's gotten where she's not intolerant, but it doesn't write with her. So she's on like the whole alternative milk thing now. Sure, sure. And so, and I just don't really drink that much milk. My dad will, because he's like fruits and nuts and granola, he will make his own oat milk and almond milk.

Starting point is 00:22:45 I was like, where do milk and almond? I don't have a time for that shit. But he's all about it and puts it in his protein shakes. Yes. whatever. And then we have our OG sponsor, Brand of Bills, which we are still, again, if you're watching the video, we're still surrounded by all of this product. Can't go wrong with it.

Starting point is 00:23:01 You know, we're written new sponsors, but we can't forget the people that helped us get started, amazing quality, made in the USA. You can still use code Radcast 20 for 20% off your entire order. You can get Radcast merch, custom merch, t-shirts, hoodies, full shebang. Literally, I'm sure, I'm like, I look around. at any given time, I probably have some merge of branded bills.com. Literally.

Starting point is 00:23:26 It's either a hat, a beanie, a t-shirt, or, you know, it's pretty nice out. I'll send them more hoodies. But telling you the best quality stuff in the U.S., just like everything else, that's what I'm saying. Like, we remote this stuff. We're picky. But we're picky.

Starting point is 00:23:38 Like, this is the best quality. Like, you know, I pick good friends. Ryan and I are snobs. We are snobs. We are snobs. Christina, like, Christina, like, validates it for me. I'm like, all right, I think this is good. Do you like it?

Starting point is 00:23:48 Okay, I'm in. Right. So, very good. and a original OG sponsor. And if you go to use Radcast, you get 20% off your order. Custom orders, custom logos, or they have a great design team

Starting point is 00:24:01 that can help you with your design or if you check out some of the stuff they do, they're very trendy. They've got a real good St. Patrick's Day. It's almost Yacht Hat season. Oh, yeah. Oh, that's on my list. I got to get that ordered.

Starting point is 00:24:13 I said I was going to do it last year, then I got, I forgot. Weather got too cold. Yes, got too cold. But go check them out. Branded Bill. Braidedbills.com, official merchandise sponsor of the radcast. Good people, American-owned, American-made, this like we like it.

Starting point is 00:24:28 Amen. Give them a shout out. Chipotle and TikTok are back in the news. Again, borrowed interest. Chipotle is embracing the viral TikTok trend with a new menu item. I love this so much. There was a hack that went around on TikTok called the fajita-cadia hack. So people would go in, ask for this, like, you know, hack Chipotle, essentially, and then go to TikTok and talk about

Starting point is 00:24:50 how to get this menu item. And Chipotle obviously saw all of these TikToks and now put this item on the menu to avoid the hack and also keep the trend going. Again, I think it's super smart. It's super smart. I mean, like, here's the lesson if you're a brand. I don't care if you're big, small, like, it doesn't matter.

Starting point is 00:25:09 If consumers that are non-paid are just natural influencers or lovers of your product and they create something related to it, like in here a menu item or something like that. Your people need to be picking up on that and leaning into it. And that's what Chipotle's doing here. They're picking up the borrowed interest from something that's already gone viral. And then they're actually creating the items to match it and like telling stores to honor it and make it.

Starting point is 00:25:36 Totally. Super smart. And this is how you do marketing in 2023. Yeah. You know, you've got to lean into these things. You've got to leverage influencers. And you've got to empower them. And I think this is what they're doing.

Starting point is 00:25:49 They've, you know, they kind of got the blessing of maybe them having interest in creating sort of these things and then leaning into it. Well, and they're connecting with, like, two really cool creators. I'm not as familiar with Alexis Frost, but I do watch Keith Lee's videos all the time. I don't know if you're familiar with him, but when he initially, like, got on TikTok, he had like $1,000 in his bank account. And now he's partnering with all of these big brands. He just, he seems like the kindest human being. He's so genuine. So it's also cool, you know, social media makes us feel so connected.

Starting point is 00:26:18 And so there is part, like I have this weird, like, proud mom like, yeah, way to go, Keith. I wish you all the success. There you go. So again, just kind of a fun ad. And now we're going to move on to some cars, but we're keeping TikTok because always. This is insane. Mercedes is souping up their in-car experience with TikTok Google Partnerships. You heard that right.

Starting point is 00:26:39 Yeah. Being a car guy, this definitely hit my radar. And I will say this as a car guy, my biggest disappointment in car. cars has always been the in-car entertainment systems. Like with where everything's come. And I get that we weren't just going to be able to, you know, while driving, be distracted, watch television. So I don't mean that.

Starting point is 00:27:01 I just mean in general they've never been as gooders or intuitive as they should be. Some cars are better than others. Mine is not. Well, let me just tell you. So, and now, look, we have some of the fastest, smartest computers in the world in our hands. smartphones and so we're used to a certain experience with that and not taking cues from the way those work for what you do the speed and operation talking to you range rover my range rover infotainment is the slowest like i i'm like it's it's probably like two seconds but when your phone you're

Starting point is 00:27:39 like you're like you're like you know how just i could have made three calls while i was transitioning screens totally and like oh meridian sound and all this stuff okay that's great and all but how is the UIUX? You know, and I've always been disappointed. And I'm busting on Land Rover a bit because I think there's, it's slow. It's, it's not just them, though. It's either somewhere faster, but it doesn't always quite do what you want it to. Totally.

Starting point is 00:28:04 And I'm a tech guy. And sometimes I'm, like, fooling with these things. And I'm like, I hit seven buttons to, you know, like get my Bluetooth connected. It took me seven buttons to get here. Like, come on. Yeah. And again, it's like such a first-law problem. Put a Bluetooth button on the dash.

Starting point is 00:28:17 Right. It's just there and it brings it up and starts connecting. Yeah. Come on. It just feels like a problem that should have been fixed by now. So this integration makes a lot of sense. This is how people are using things. So again, as long as you aren't like watching and driving.

Starting point is 00:28:30 But hey, I don't know. I mean, I don't know how much I'm worried about liking something and commenting. I mean, I guess you're going to use voice to use that. With the E-class sedans, the in-car version of TikTok, it allows you to like in-car version of Ticot, but only when the car is stationary. So they're already implementing that, like, safety piece of it. But again. Well, I'm going to give somebody a free. advice. If you're a car, you need to be integrating with Waze and you need to have Ways buttons on there because Ways is social maps and driving where literally it shows you where there's accidents, it reroute stuff. That should already be, you should already have that integrated. They're about, I think Google owns them now. So integrate that in. You should have buttons on the freaking steering wheel that are customizable to where you can, like, because when you're on Ways, have you ever used Ways?

Starting point is 00:29:13 Yeah. Oh, yeah. Where, you know, you verify if there's somebody pulled over, if there's something holding up, but you should have. have buttons that allow you to have that social interaction that's not distracting you, but it's improving, you know, traffic flow. Right. I mean, there's, there's so much technology that's not integrated that wouldn't distract from the experience, but it just improves traffic flow and other things. I feel like it's so behind. Yeah, I hear that.

Starting point is 00:29:35 So, uh, yeah. Meanwhile, uh, it's cool. Great. Yeah. Mercedes. I'm still over here using my, but it's not the best or nothing because- 2009 Nissan with like the ox cord plug in that shorts out. I've got to like choice it around.

Starting point is 00:29:48 Oh, I know that plug-in. Oh, God. It is my lifeline. Coke joins the AI hype train in the search for the next-gen creative capabilities. Coca-Cola has become the first major brand to take advantage of a new partnership between Bain and Company and OpenAI, so chat GPT, to improve marketing and operational processes. Examples of potential use for brand marketers highlighted in the announcement include more personalized advertising copy and tar. targeted messaging. We talked about this before the show.

Starting point is 00:30:19 Look, you know, this is smart. You have to lean into this. Like, we're using this. I'm using it the agency. We talked about how we're getting integrated further into our team. And it's like shortcutting things and researching. And look, part of me as an agency here who go, oh, shit, the brand's using it. Like, are they not going to need agency?

Starting point is 00:30:36 No, they will. Right. It's still going to take creativity, ideas further, you know. But it can streamline some of the stuff so that, you know, like if it's, if there's a core idea, it can personalize it and expand it into different things. So it's just, so it's really about optimization. Well, in my mind, you know, I consider myself a creative person and I love writing, especially when it comes to like my own material for stand-up. And if I'm spending all of my brain energy trying to figure out how to caption something for, you know, a retail company or, you know,

Starting point is 00:31:08 something very minor and very small, I don't have the energy to put into the work that involves a little bit more. So this just, again, it's use it as a tool. Use it as an aid. It's not a threat. It's something that's going to enhance, you know, I think our industry for sure. Yep. So if you're not using AI, you need to be trying it. Yeah. It's going to be interesting where Google lands on all this with their platform. Yep. So it's going to be an interesting few years with that. And, I mean, I've got AI with sound. You've got AI with images. You've got AI with copy, obviously. Right. So it's all a tool to optimize and to get more efficient is what I would say. But I think the danger will just be, if you just copy and paste what's there, someone else can do that same thing.

Starting point is 00:31:57 They put the same search in. So you got to add your own flair to it and more context that only I think the humans can do at this point. I agree. Very good. Any other final thoughts? Lots on the week. No, enjoy the weather if it's nice where you are. Yes.

Starting point is 00:32:16 Nice here. I think we're jumping right into... I'm going to be in New York, so I'm going to be where it's freezing, but it's fine. The spring swing. Ready for it. Yes. You know where to find us? Theradcast.com.

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Starting point is 00:32:41 and literally search for Instagram engagement, and it'll bring up that keyword from any of our show notes or transcripts so that you can go straight to an episode that focuses on a topic that you want. Really should be leaned into more. We've got great traffic, but I'm like, this is a treasure trove of knowledge. So get it a try at the radcast.com. You know where to find us. Christina Yassie.

Starting point is 00:33:06 Nick Weaver, I'm Ryan Offord. We'll see you next time. To listen or watch full episodes. visit us on the web at the radcast.com or follow us on social media at our Instagram account the dot rad. dot cast or at Ryan Alford. Stay radical.

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