Right About Now - Legendary Business Advice - The Week of March 10, 2023 Marketing and Business News: Hard Mtn Dew Hosts Spring Break Bash at Retirement Community ‘Definitely Over 21’

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Starting point is 00:00:25 Granger, for the ones who get it done. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's our weekly business and marketing news edition here on March 10th, 2023. Christina Yossi, what's up?

Starting point is 00:01:10 Hello, hello. Nick Weaver on the ones and twos. How's it going? hope everyone out there is having a great week, year, day, hour, whenever, however, wherever you're listening, we know that could be at any place in time, given the nature of podcasting. Indeed. But if you're one of our topical weekly listeners, then you're here for the latest scoop. Yeah. Stay up to date.

Starting point is 00:01:33 Yes. In the loop. In the no. In the no, lope. I was combining words. That works. That works. Creative.

Starting point is 00:01:41 I will admit, I have a little vacation. brain a little early one day away, taking the on vacay. Hey. Going on a real vacay. We'll come back to that later. But as far as the sponsor vacay, but I'm taking a real vacay with family. Well deserved. Well deserved.

Starting point is 00:02:00 Yeah, I had to deal with Mexico. You know, I think we're just going to battle all attrition in negative news. I'm trying to like not let my anyone see the news like last night. Like it was coming. on TV or something. I'll flip the channel. I want to like, I'm like,

Starting point is 00:02:16 nope, nope, nope, like we're going to like a very touristy day. Yeah, you'll be fine. You'll be fine. No one is getting the way of this vacation. I will battle any terrorists. Too,

Starting point is 00:02:26 you know, to the ground. They do not want to mess with us. Do you know who I am? Do you know who I am? March, madness is among us. I,

Starting point is 00:02:36 you know, here at Social House, we're doing a huge bracket contest. And I don't know, I'm getting in the mood for, yeah, I played basketball growing up and I could have these moments with basketball, but like March Madness is like one of my favorite times.

Starting point is 00:02:48 God, it's so good. It's just fun. I don't know. Like, I'm bored as hell like if two teams are playing in December or something. But for whatever reason, the energy and I guess the finality of it all. Yeah. It's like. And it's just different because you've got kids in college who aren't going to go on.

Starting point is 00:03:04 Like this is it for them, you know? And so the stakes just feel higher and more important. It's definitely that amateurism. Yeah. Even if they're being paid now. Like they aren't. But, you know, it's still, I don't know, just the energy and excitement. So I'm going to get my bracket, you know, fill it out.

Starting point is 00:03:21 I can't. Hopefully win six months for a good social. Something tells me you could win that without the bracket. Yeah. Yeah. What do I know? You had a good week? I did.

Starting point is 00:03:34 I did. I was in the big apple. Yeah. New York City. My home wasn't home. Yeah. Yeah. Same.

Starting point is 00:03:40 I would live there. I'd live there tomorrow. Yeah. Good food. better alcohol. I went to like every museum, a bunch of different art galleries, got a tattoo,

Starting point is 00:03:48 did some other, some other adult things I won't say on the podcast. Okay. Oh, really? What's his name? In the, hey,

Starting point is 00:03:54 her name was Molly, if that gives you any clue. That took a left turn. Yeah, you can read into that in many different ways. But yeah, it was a great trip. Great trip my flag got on it at 2 a.m.

Starting point is 00:04:08 Molly was always good to me. I was, it was a, it was a good time. Good time. Good. What happens in New York stays in New York. Yes, it does. Very good. Yes, it does. Very good. Speaking of drinks. Yeah, that's a seamless transition. Yeah, you could take these to Mexico. A Hard Mountain Dew hosts definitely over 21 bash at a retirement community. This is so smart. Hard Mountain Dew is celebrating its one year anniversary with the introduction of its first new flavor, Livewire, and an accompanying, definitely

Starting point is 00:04:42 over 21 launch party at a retirement community in Florida. This is very clever. It's very clever because, look, I'm going to, I mean, I have no idea. I've, I've read this article I thought it was brilliant, but I don't really know. So I'm going to back my way, let the strategies. So here's the challenge for something, like Mountain Dew. Yeah. It's for a lot of kids and a lot of, I mean, everyone likes Mountain Dew.

Starting point is 00:05:05 or if you like, you like it, but all ages, right, definitely. But it's not an alcoholic beverage. Right. And so for them to venture into, it's a little dicey. Yeah. And parent, everybody's kind of like, oh, Mount dude, my kid, you know, could be deceiving. Your kids are just going to, like, grab a alcoholic drink or something. Sure.

Starting point is 00:05:23 Obviously, probably not get the way with buying it. But so they lean into, like, how do they kind of go overcome that? Right. Because they need to make sure people are aware of it. So they, you know, obviously, we're going to want at the retirement community. Very clever way to get over it strategically. And it also feels like, you know, this is not just a seltzer. This is not just white.

Starting point is 00:05:41 claw like anybody can drink this it's not just a teeny popper you know right when you're 21 in college kind of um beverage well they're leaning into the fact that mountain dew is a brand as a you know as a soda drink that's universally known and drank yeah whereas some of the seltzer stuff you know yeah you've heard of but light or whatever but it's seltzer it's so definitively in the alcohol for sure space for sure so i think mountoo's smart kind of holding on to all of the interests that they've built in the brand in how they launch this. Instead of like a hard separation. Yeah, that's a very good point. I hope they, I hope it tastes good. I know, same. God, same. I hope it's not just brilliant marketing that

Starting point is 00:06:26 can't taste like shit. You know, yeah. Yeah. We'll have to do a taste test in here one day. We did that with a hard, hard, hard, hard, hard, hard, hard, hard, hard, yes. Yikes. No way, no point out to Joe. Yeah. Joe Hammerick out there. the looks on our face. Nick, Nick, you remember that. Oh,

Starting point is 00:06:46 yeah. We all taste. I think I still taste it in my mouth. It lingers. It lingers. It has it left. That one ain't going away. It's why they'd ever called back on the sponsor deal, but.

Starting point is 00:06:55 Imagine. Imagine that. Yeah. But sticking with our beverage, like very beverage forward today. Beverage forward. Guinness rewards epic toasts the St. Patrick's Day.

Starting point is 00:07:06 They are embracing St. Patrick's Day with a month-long campaign featuring in-person activations. TV and digital film ads and it's alcohol-free beer Guinness Zero. Yeah. So this is fun. More and more. Alcohol-free. So is it just so epic toast.

Starting point is 00:07:21 So like just like when you stand up at a wedding and you know, you say something really clever. Yeah. Yeah. Either like over the top or super sensitive. Right. Either one. Right. Or funny or embarrassing and celebrating the act of toast, the toast as opposed to the like alcohol itself.

Starting point is 00:07:39 Like you can still do all. the things you would do with alcohol with Guinness, but use Guinness Zero. Yeah. So it's a, it's a smart way to, like, connect what you associate with alcohol as opposed to, like, selling alcohol. You know what? My mind goes, one, I used to always, like, go and appreciate the guy or Earl that did a good job with the toast, like, off the cuff, clearly.

Starting point is 00:08:00 Yeah. Maybe it was planned. Maybe they had written it down and practiced it 10 times, but you didn't know it. I was like, I appreciate the showmanship. I give a stellar toast. Oh, nice. I don't remember that. My roast coming here anytime.

Starting point is 00:08:11 You tell me when. But the other thing is I remember old school when one of the buddies is getting married. And the guy's like so sloshed. And he goes and he takes it the other direction. And he's like, cheers to you. He's like, you know, his wife had just cheated on him. He's like going, you know, here's to a great marriage like me. When I came home on the early flight and walked in on my wife.

Starting point is 00:08:39 That was an epic toast. It was an epic sales toast. Right, right, right. But he was so sloshed or whatever. And that's why you drink Guinness Zero because Guinness Zero keeps you from that kind of epic toast. I think we could get like something going with if we pulled like that clip and then, you know, tagged Guinness with Epic toast or something. There you go.

Starting point is 00:08:57 There you go. There's a borrowed interest idea for you for social media. Oh, we got? Yes. Yeah. Write it down. Yes. Epic toast.

Starting point is 00:09:07 Epic fail toast. But, you. Yet epic nonetheless. And yeah. This is fun. Makes sense and smart for the brand. And look, St. Patrick, stay in Guinness. Go hand in hand, right?

Starting point is 00:09:16 We had some epic guests on the Routcast last week. Yes, we did. Sean Michael Crane. I hope everyone listened to that, a tale of motivation like none other. He was wrongly imprisoned for seven years. Got out and has turned it into an incredible positive. If you go look at his feed, you know, go follow him on. social media, just look up Sean M. Crane. You'll find him and please go listen to that.

Starting point is 00:09:43 If you're just looking for a shot in the arm of motivation and what it takes to kind of get, turn a negative into a positive. There's never been a probably better story than what Sean's done. Truly motivational, a great speaker and a great guy and really enjoyed having him. I hope you listened to that episode that came out this past week. And next week, Ken Delaney, Kenda owns a media company and she's doing some really great things on TikTok and Instagram. This was really like, I'll just go ahead and tell you. A lot of people hit things hit my feed. I ignore a lot of it because a lot of it's like recurgitated stuff.

Starting point is 00:10:16 Kinda is super bright. She's using true like consumer behavior tactics for driving Instagram and TikTok engagement. She's got a really great blueprint for doing that. I thought it would add a lot of value to people listening. They're trying to crack the code for getting engagement. So I hope everyone will listen to that next week. She was great. Really good story as well about overcom.

Starting point is 00:10:38 coming some things to then turning it into her own brand. So check that out for a very action-oriented and insightful episode next week. Amazing. We've got some exciting news in the element of March meatness, if you will, with our official meat sponsor of the Radcast, Good Ranchers. You all have heard us say this, but 6 billion pounds of beef was imported in the U.S. last year, and no one knows where it came from. But with Good Ranchers, you know what you're getting.

Starting point is 00:11:08 where it's from, top quality, American-owned family business. You can get $30 off your first order with code Radcast. And for March meatness, you can possibly win free meat. For the whole year. For the whole year. Yeah, bacon, you know, and let me just say, I had the bacon last weekend. Yeah. Really good.

Starting point is 00:11:29 I also had the burgers. These are Wagyu burgers that came like flash frozen. So it was a good ranchers weekend at the Alford house. And delicious. The bacon was definitely a quality above what you normally buy at the store. The burgers were great. Just delicious. It was just like, and you know, like, it's like the danger of what you know.

Starting point is 00:11:56 Like I didn't know some of the things that I now know working with good ranchers. Yeah. And so I didn't have to, like now I'm like second guessing everything I see at the store. Oh, I didn't eat. any like every time I went out to eat in New York I was like, I'm not going to get beef. Exactly. Something else. Yeah. So know what

Starting point is 00:12:13 you're putting in your body and this is a great American family. Yeah. Running good ranchers, U.S. based, all the products, everything harvested, grown, fed in the U.S. and you know what you're getting and it delivers right to your door. Go give them some love. You'll be

Starting point is 00:12:29 glad I did. You'll be giving them some love and then they'll be giving you some love because you're the one that benefits at the There you go. Good Ranchers. Good Ranchers.com, official sponsor of the Radcast. On to our social media news. Meta is rolling out a new Facebook Reels feature,

Starting point is 00:12:47 which expands max video length to 90 seconds. They announced this edition of support for longer Facebook Reels with up to 90 seconds in length from the prior 60-second limit. Trying to keep up with TikTok. This feels correct. Yeah. You know? I mean, someone smarter than me knows why.

Starting point is 00:13:05 we'd have these limitations on 36. Like, sure. I get why you might would put a two or three minute, you know, like it's not YouTube. You want short form. But 60, 90, like, come on. Yeah. Let's just make it two minutes. Like, but it makes sense for them to roll it out.

Starting point is 00:13:22 And look, I'll say this. I am guilty at times of saying things like, okay, TV is dead or Facebook is dead or whatever. It's just not really true. Yeah. Let me just tell you, there's still 500 million people on Facebook. And no matter how fatigue people say they are, they're still using it. Right.

Starting point is 00:13:40 And there's a lot of growth still to be had for your business, for whatever you're doing on Facebook. Right. And if you aren't doing reels, you better get real because... Get on the real train. You got to get on the real train. And because that's where they're... When these platforms are putting these things in the news and you know they're battling TikTok, they're going to push up in the...

Starting point is 00:14:03 the algorithm, the engagement levels of the things that they're trying to work. So now what I'd be doing, if you're listening to this, you need to, I guarantee you the algorithm will boost reels that are over 60 seconds here in the short term. So if you have a 90 or 80 second reel, put it out there. Go a little longer than you thought you would because I guarantee you they're going to push them up because they want to show. Because look, how does Facebook make everyone aware that this feature is out there? By people seeing other people's that are longer than 60 seconds.

Starting point is 00:14:38 So there you go. There's your engagement tip of the week. It's also, you know, it leads into that shared interest of, oh, if I have a 90-second reel that I want to post on Instagram or make it a TikTok or whatever that looks like, I'll put it on both platforms, but I don't want to have to crop it for Facebook. And now you can continue to, you know, double, triple post for personal brand strategy. Just, you know, again, makes sense. Feels a little bit late to the party, but glad they're here.

Starting point is 00:14:59 Nonetheless. Speaking of TikTok, they have a new series feature. that lets creators put content behind a paywall. We've kind of teased this. They announced the launch of its new series, which enables eligible creators to monetize content by placing it behind a paywall. Series collections can include up to 80 videos,

Starting point is 00:15:18 each up to 20 minutes in length with content ranging from educational to entertaining. What say you? Look, guys, if you haven't figured out that TikTok is the new TV, you're behind. Yeah. TikTok, Instagram.

Starting point is 00:15:33 YouTube, that's television today. This is just allowing a content creator to create a channel. This is like, instead of CNN, it's Christina Yossi. You know, instead of ESPN, it's Ryan offered. Like, you're creating a series, you're creating a station around yourself. Yeah. And now you can sell it just like cable stations sell themselves. Right.

Starting point is 00:15:54 They sell ads on it. And it'd be no different than me talking about a sponsor. Like we just did, but we do it on TikTok. You know, that's why like influencer, marketing is essentially a TV station running ads. Yeah. We want to overcomplicate it. We like all these terms, but this doesn't have been around for a long time.

Starting point is 00:16:13 It's just a different form. And the smartphone is the TV and the TV is the radio if you have one. Yeah. Because literally you're hearing what's on the TV while you're watching what's on your phone. Yeah. So that's why audio really matters in TV now. There's another tip. The other thing I'll say is you really have to think about the way you create

Starting point is 00:16:33 content differently, though, because it's just a complete different animal on the platform and what keeps attention, holds attention. Yeah. But once you do have an audience, this is how you monetize it by creating this. It makes a ton of sense. And I think, you know, it's only going to grow and it's going to be really interesting. I still think there'll be some niching down of like categorical niches and apps that maybe go more at them.

Starting point is 00:17:01 For sure. Because, I mean, how many freaking stations? can you have on TikTok. I mean, you know, and I guess their algorithm is trying to do that for you. Yeah.

Starting point is 00:17:07 Like the for you stuff. Absolutely. Absolutely. But, you know, as much as I think they do a good job, mine gets so narrow sometimes. I'm wanting to see.

Starting point is 00:17:17 Right. Broader stuff. Right. I want to expand it a little bit. I get a little exhausted with like golf tips or like, you know, now if I've been looking at business stuff or something, I see,

Starting point is 00:17:27 I'm like, okay, I'm clear on being that. I want to see a different topic. Yeah. So, and I guess I have to search for it. which is part of it, but I don't know.

Starting point is 00:17:35 I think there would be discovery improvements as we move along. I think it's very smart and definitely beneficial to people who are already using this as their job. Yes. Instagram is testing its age verification tool in more countries. Meta is testing age verification on Instagram in multiple countries, including Canada and Mexico. The verification option includes uploading an ID, taking a video selfie, or asking mutual followers to confirm their age. This is because 96% of teens, attempting to edit their birth date from under 18 to 18 or over and have prevented, I can't

Starting point is 00:18:09 read, or over have been prevented since the testing began. I mean, this is the same thing as like me making a fake ID, you know. Yeah. When I was at college, I can say that now. I don't think I can get like. I think the, I feel like you're removed enough from it. The time is whenever. It's expired.

Starting point is 00:18:27 I made Carnegie Mellon fake IDs of like college. I have no idea where that name. came from, but we felt like it was obscure enough that no one behind the counter would know what a Carnegie Mellon, student idea, it looked like. That's funny. We didn't even know what it looked like. We made it up. I had a... But man, it looked real. And that thing, there was like three gas stations that worked at, you know, so whoever bought that is, yeah, when I think about how good it looked them, but how bad it looked like now, the raised photo, like on top. So would you sell them? We do, uh, no, uh, we did them for our first. We weren't, we were dumb.

Starting point is 00:19:03 We weren't stupid. We were dumb enough to use them for like the three or four of us, but we weren't stupid enough to try to sell them. Totally. That would have probably been jail time. My uncle worked at... It worst would you use it and cut it up for something. Yeah, my uncle worked at...

Starting point is 00:19:16 You can cut that one up, buddy. I got 10 more on the car. He worked at the YMCA and would like make fakes and sell them and use like the YMCA printing. So they looked... Very nice. As real as possible. Yeah, right? Right.

Starting point is 00:19:28 They were not cheap. Yeah. Yeah. So, I mean, teens are going to try to do this stuff. It makes sense for Instagram. Yeah. They need to make sure they know the birth dates. When they start selling, you know, OnlyFans content.

Starting point is 00:19:41 Well, and it's going to start restricting messages from adults as well, from like DMs from people that might not have the best intentions. You know, your parents didn't watch HBO or Skinimax growing up. Yeah. You know, like rated R. Like the rating system, similar thing. But now you've, you know, you have these apps. But there's so much personal information on this. Like, I would be very uncomfortable.

Starting point is 00:20:00 you know, I had a, was the mother of a young person. Yeah. And there was a creepy ass man, like messaging them. I let them, they use YouTube shorts only because you don't have to have an account. Right. With that and they have, you know, like we can filter certain things. Yeah. Monitor it.

Starting point is 00:20:18 But, you know, I'm going to keep them like, I'm in the business. But if they don't want it or they don't ask for it, they're still going to be age of them as soon as they do. But, you know, you know, keep them away as long as possible. Because you're smart. You know it. And I don't mind. I believe in the platforms and the reality that it's entertainment.

Starting point is 00:20:34 It's what people use. But I just don't want the judgment. I don't want the, you know, I don't know, bullying and all that stuff. Like I just don't want the DM, all that stuff. All the unnecessary. I know it will come eventually, but I will hold that off as long as possible. 100%. 100%.

Starting point is 00:20:51 One thing I won't hold off is my vacay that's coming tomorrow. And it comes every day if you're here in the studio where we have our samples. We send them. out, especially home with Christina. And I love them. I'm a big fan, but I'm not addicted, which is part of why I love them. Yes. Official CBD sponsor of the Radcast, disposable gummies, all kinds of sleep aids, and the best third-party lab tested products in the business.

Starting point is 00:21:26 They do taste good. To be like, you know, superficial about it, they taste good. Yes. It's not like, ugh. Love it. Don't have to worry about where you're getting it. What's in it? Yep.

Starting point is 00:21:34 Very specific. What it's going to do to you? Yeah. Totally safe. It is. And a lot more healthy. This is a health of wellness product in the end of the day. Helps you relax in a natural way that is not addictive and does not have a hangover like drinking those.

Starting point is 00:21:50 Right. Right. Like frankly. I'm not groggy in the morning. I don't feel nauseous or like I have the spins. It's a great product. So again, take a vacay.com. official CBD sponsor of the Radcast.

Starting point is 00:22:01 Give them some love. Chris Hansen, the founder. Great guy and let me tell you, a great company. Go give them some love, tell them the Radcast sent you. Marketing news. What we got? More alcohol. Corona is launching a virtual clubhouse and store on its website.

Starting point is 00:22:17 They've partnered with the e-commerce platform obsessed to launch a virtual clubhouse experience on their website focused on golf. Consumers 21 and over are able to explore, learn about, and learn about Corona, and order products through Instacart and Drizley. Here's why I like this. It is not in the Metaverse. They do not have to share interest with anyone else. It's on their owned, their owned O-W-N-E-D.

Starting point is 00:22:45 They own the website. It's their branded property. They keep them there in that experience. Yeah. So when you do these virtual experiences and look, I get all that stuff to future and it's here, but you have to go to Roblox. You have to share interest with a million other. people to fight to get to your brand.

Starting point is 00:23:00 When you bring them to your own website for these kind of experiences, you own the experience. You keep all the tracking, all the info. And all the branding and awareness. Right. So this is smart. I mean, smart in theory. I think I haven't played the golf thing, but it's good. And look, it's golfing season.

Starting point is 00:23:17 You've got the masters coming up. You've got the players championship this weekend. Yeah. To see the season. So it makes a lot of sense. And look, keep them on your own land. Once you get them there, keep them there. Yep.

Starting point is 00:23:27 We're sticking with some sports here. This feels a little bit premature, but I think it's a great idea. The first Black Friday NFL game will stream for free on Prime Video this coming Thanksgiving. So Amazon and the NFL have partnered to exclusively broadcast a free Black Friday NFL game on Prime Video. The game will kick off at 3 p.m. on November 24th, and the competing teams will be announced when the 2023 schedule is released. Smart. I mean, look, a million people are home for those days on vacation naturally. they can go shopping, do their thing.

Starting point is 00:23:58 3 p.m. They're kind of shop. They're ready to drop. Yeah. And so, hey, good way to get exposure and you're leaning into the borrowed interest for Black Friday. A lot of spends there. It is early. We'll talk about this more, I'm sure.

Starting point is 00:24:12 But smart for Prime Video, who's still trying to, you know, they're obviously spending a lot of money here, but trying to still get the awareness out there that they're a destination for NFL games. Right. And I think it's smart too to me because I don't, like, I enjoy watching sports, but not enough to pay for ESPN or television. Like, all I have is streaming in my apartment. So it's nice to know, oh, I can do this on my laptop.

Starting point is 00:24:34 I can do this in my apartment just through my streaming services and not have to pay for an additional sports service. Yeah. Very smart. I like it. And back to TikTok always. Nissan brings TikTok's Be Real Lookalike to March Madness. Nissan has returned as an official sponsor of the NCAA March Madness basketball tournaments with its Road 2 campaign. featuring Nissan's all-electric vehicle EV ARIA,

Starting point is 00:25:00 the campaign will include six commercials airing beginning March 10th. TikTok now, Be Real Copycat Tool, will be used to encourage fans to post videos of their live viewing experiences for a chance to win tickets to the 2024 men's final four. I mean, is Be Real, you know, I told people this. Yeah. Maybe we can go find it when we edit this, Nick. But like I said Be Real would not be around.

Starting point is 00:25:26 long and I don't even hear about it anymore. Everybody that said they were starting to use it, aren't using it anymore. I still have friends who use it religiously, but I only see it because they always posted on Instagram, which I think is interesting. Because it's not, it's like, it's just a different, just a different photo. You're still on Instagram more, but I do see a lot of people using TikTok now. Yeah. As opposed to be real.

Starting point is 00:25:48 I just call it. Like, what's the difference? Between TikTok now and Be Real. But like a story. Like stories are right. You have to post it on the story. Yeah. Yeah.

Starting point is 00:25:56 I mean, it's getting it already kind of like really slice of the balloony thin. It definitely feels, yeah. I mean, whatever do you want to call it. I mean, but it's the same thing. It's, it's, it's like, just like for Instagram, stories are meant to be an encapsulation of your last 24 hours, right? And then it goes away. Yeah. And you could do multiple things because most of us do a lot of things throughout the day besides one thing.

Starting point is 00:26:23 So, true. Anyway, I'm just way to practice. I'm a very impractical person, but I'm very practical on certain things. Totally. This is a thing. I'm a spade of spade. But, you know, I like the integration with March Madness and I like to play by Nissan. Yeah.

Starting point is 00:26:37 But it's just I just can't help but the be real thing. I just can't. It still feels like, like I respect it because, again, Nissan is one of those brands that I don't think of as cool. And I drive a Nissan. But she's old. She's, she's an 09. She's never been cool. But I like that, like, I don't associate Nissan.

Starting point is 00:26:56 with Gen Z at all. And this feels like a smart way to be like, yeah, if you're going to get your first car, associate Nissan with TikTok with, you know, TikTok now, all of that stuff. I'm going to say something related to the electric vehicle thing. So I'm a car guy, but I'm kind of a, I don't know. I'm a traditional gas car guy so far.

Starting point is 00:27:18 I don't dislike Tesla's or electric vehicles. Totally. But like I get back to the practicality of the discussion. if I want to get in the car and drive to California. Yeah. How do I do that in a three or four hundred mile range electric vehicle? Because don't they have to charge for four to six hours? I don't know enough about all the different ones.

Starting point is 00:27:38 How hell do I get in the car and head to California? Like, and I know we don't do that every day, but like now having family kids, we get the car and take long trips. They don't feel like the only car you would have. Yeah. I mean, if you're a city dweller and you never travel far, totally. get it. Yeah.

Starting point is 00:27:55 Like, but if you take any long trips whatsoever, I do not know. And someone DM me and explain to me how that works. If all I have is a Tesla or a Nissan Aria, how I get in the car and drive, you know, on a trip to Chicago. Yeah. You know. No, I, I'm very like pro the electric cars and I would like to own one at some point, but it's still, like I still feel like it's kind of in a, not a beta test, but I'm like, I'll get one eventually, but now is not the time that I want.

Starting point is 00:28:24 I'll film a new vacation movie where the Griswold's taking an electric car. Oh, my God. And look, this is, look, these are a million-dollar ideas we have on the radcast. Totally a vacation and Clark Griswold and the trials and tribulations of driving an electric vehicle. Let's write our own. You know, it took like four days to get from Chicago to Wild World anyway. That's good. In an electric vehicle, you know, this is taking like two weeks.

Starting point is 00:28:49 Yeah. You know, like Clark would have like killed Rusty by then. Rusty'd be like, you know, dead, done, different ratings. All the charging stations. There you go. I love that idea. That's great. There you go.

Starting point is 00:29:03 And that's all we got for today. And on a bang. Yeah, there you go, quite literally. Oh, me. I hope everyone's having a great rest of the week, day hour, wherever you are. We appreciate all the listening. We are top 20 now. We're about to hit top 10, folks.

Starting point is 00:29:18 We're like at number 12 this week on business on the Apple Podcast Network. So we appreciate all the love, like, share, listen, leave us some reviews, good or bad. We don't care. We want the feedback. Engagement is engagement. Christine Yossi, Nick Weaver. I'm Ryan Alford. We'll see you next time on the Radcast.

Starting point is 00:29:34 To listen and watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. Or at Ryan Alford. Stay radical.

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