Right About Now - Legendary Business Advice - The Week of March 17, 2023 Marketing and Business News: TikTok Adds a Dedicated Feed for STEM Content

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Starting point is 00:01:33 It's our weekly marketing and business news here on March 17th, 2023. Happy St. Patrick's Day today, Christina Yassi. Happy St. Patrick's Day to you as well. Yeah, same to you, Nick Weaver. Thank you very much. Yes, everyone's sort of green. Only one who got the green memo. I guess.

Starting point is 00:01:49 My watch is green. That's a green. It's like a shade of green, right? Something. Yes. I don't know how much of a green person. I like one green thing in my closet. Sure.

Starting point is 00:02:01 It's not a shirt. Yeah. Actually, if you throw camo, I probably do have some stuff. There you go. But, you know, gym wear and stuff. Totally. But I hope everyone's had, having, or going to have a future. great St. Patrick's Day.

Starting point is 00:02:17 It's always nice when it falls on a weekend. Yeah. It makes me justify the alcohol that I'm going to consume. Yeah, green beer. I live in Chicago for a very short period of time. They would dye the river green and everybody had green beer. And it didn't seem weird for some ways because everyone just got into it. But it was a little strange to me.

Starting point is 00:02:35 I was like, it doesn't look very appetizing. It feels very Dr. Seuss. After the sixth one, though, man, you're just like, whatever. Yeah, you can't see any colors, let alone in the green. Yes. But I guess we'll celebrate with some cocktails here. Yes. You know, whatever else.

Starting point is 00:02:51 A Guinness. Yeah, a Guinness or two. Margaritas are green. Yeah. I can get after that. Speaking of Margareters, just back from Mexico. I did survive. Lucky dog.

Starting point is 00:03:00 You know, no kidnappings. And fam had a good time. The best. Most important. Nice and tanned up that will slowly start to fade. So bronze. Yes. So bronze.

Starting point is 00:03:11 Must be nice. And I wore sunscreen. This is like, And I wore a sunscreen. This is the bronze with sunscreen on, like level 30. You're like, this is my safety. Yeah.

Starting point is 00:03:23 Nope. Not I. Yeah. I wear SPF 100 and a wetsuit. I did have a debate with Nicole as we laid there having our like 12th cocktail of the afternoon or whatever it was and the kids were happy. And we're just talking about random things of the world. You know, my wife and I actually get to catch up.

Starting point is 00:03:40 Right, right. Hang out. And it was like, okay. We both tan pretty well. I definitely tan very easily. My parents have olive skin. And if you lived in Mexico and I stopped applying sunscreen, I know I'd get leathery,

Starting point is 00:03:58 but would I just get to the point where I would never, where I wouldn't burn, like because I just get used to it. I don't know, possibly. Just my pigment would just change on some level. Right, right. You're seeing what just kind of dry out. I don't know.

Starting point is 00:04:11 I don't know. Anyway. I would get cancer well before I reach. to that point. Well, I might as well, but I know we're all prone to that. Someone's listening. You'll get cancer, stupid. I know.

Starting point is 00:04:20 I'm not going to do it. I was just, we were, you know, that point in the day. But I do feel like there isn't, because can't you, like, get a base? Like, I have friends who get their first, like, sunburn out of the way beginning of summer, and then they're fine the rest of the time. And again, it's terrible for your skin. Yeah. But they don't burn anymore.

Starting point is 00:04:35 I don't really burn anymore, but I do wear sunscreen because I feel like it's the responsible thing to do. Sure. I still tan in spite of it. My dad is 100% Italian. I don't know why it stopped at me, but he tans, unlike anyone I've ever met, and he coaches baseball. So whenever he's out there, he gets that sock tan and the neck tan. Oh, yeah.

Starting point is 00:04:56 I got the watch tan. Oh, yeah. Maybe the wedding ring tan. Yeah, a little bit. A little bit. A little bit. But anyway, good time in Mexico. I know that they say it's not safe.

Starting point is 00:05:06 That doesn't worry you go. Right. We never feel unsafe. Always. We're not stupid about it. So had a good time. You know, a lot of talk this week. A lot's happened.

Starting point is 00:05:17 A lot's happening. A lot of chat happening this week, if you will. Chat G-B-T-4. Just, this rolls off the tongue. Chat G-P-T-4. Chat-G-T-T-4. Robot, Techno, I-A-R-I-Q-7. It's untight. It sounds like a droid.

Starting point is 00:05:34 It sounds very Star Wars-y. Could they make it any more techy? Right, right. It's like, is this one of Elon Musk? children? I know. What is this? And it is really powerful, but I will say this.

Starting point is 00:05:44 I have signed up for the premium edition and so I'm officially like, I feel like it's our job as marketers too because it does have some marketing implications and writing implications that. So I've been playing around that it's very powerful. A GBT4, which is available to the premium users, is scary good conversationally the way it can write. Did you talk to Sydney? Is she going to take over the world?

Starting point is 00:06:09 No, you know, supposedly they've taken away some of the bad behaviors. We'll see. I might trick that thing into, you know, I'm going to trick chat GPT4 into overriding chat GPT5. Like there's someone's, you know, chat GPT5 has training wheels on right now. So I'm going to see if chat GPT can get jealous that it will sue me replaced by chat GPT4. But so by five. Right. So I want chat TPT, see if it will sabotage itself.

Starting point is 00:06:42 Sabotage itself so that it's not replaced. Hubris, thy name is chat GPT4. Yes. Chat TPT4, the one to rule them all. Will not be overtaken by five, five point one or six. Lord of the GPs. Yes. But hey, it understands images.

Starting point is 00:07:03 Yes, that's what's what's personalization. And can process 25,000 words. multilingual. Yes, multilingual. I think that's one of the big implications immediately. It's like, sorry translators out there. Like, if I can just plug this in and it gives me conversational, Japanese in like two clicks.

Starting point is 00:07:21 And I think one thing about all of this technology, right, is we initially think, oh, God, how much work is this going to take away from people? But for instance, my brother has to learn Spanish. Like, he's got to be fluent in Spanish for his job. And this would, that would go away. Like, he would, they wouldn't have to spend all. all this money to train everybody in this group to be fluent in Spanish. Yeah.

Starting point is 00:07:44 If you have this technology. These kind of tools. Right. So it is beneficial. And when it can fake your voice and you just, you have like, you know, one of those things where some inbox like that, you know, like, you could talk for you as the translation. Yes.

Starting point is 00:07:57 Exactly. You know, like as your voice. Yeah. Okay. All right. Creating business models of the future here. Look, it's a tool for research. It's going to speed up things in the short term.

Starting point is 00:08:09 Exactly. It will replace things that probably need to happen more quickly anyway. More efficiently. Absolutely. And then, but I still think there's this level of like it's going to come down to the creativity and how you use it. Exactly. He's going to take advantage of it and who's going to be afraid of it.

Starting point is 00:08:27 But just going, hey, write a blog post about SEO using chat, GPT. I mean, like, that's not going to be any different because anyone could do that. Right. So you're going to have. The differentiation is going to be the nuance and the creativity, maybe with which you generate content from it. Absolutely. Because I'm going to want mine in the voice of, I don't know. Morgan Freeman.

Starting point is 00:08:53 Morgan Freeman. Yeah, in the voice. Sure that Morgan Freeman is 85 years old. Yeah, he looks great for that. Insane. Anyway, that's an aside because I watched the Oscars this week. But anyway. I mean, he is God.

Starting point is 00:09:04 He's God. I mean, the actor. Right. You know, like he played him. Like twice. Maybe God is like blessing him with like extended life for playing him. I don't know. Second coming question.

Starting point is 00:09:13 I don't know. Maybe. I don't know. But I think maybe that's, you know, God's looking after him. Sure. Sure. You know, being a good, a good guy, at least a good voice. Right.

Starting point is 00:09:23 You know. So chat DBG4 is going to have a lot of invocations. It really does do personal, more natural language. It feels, because I had before and after in some of the writing that is more natural. than the original. Yeah. So a lot of implications coming, and you'll hear about them here first. Hell yeah, you will.

Starting point is 00:09:46 Or 12th, depending on where it falls that week. Yeah. Yeah, yeah, yeah. Yes. Another thing, not so great news. Yeah, Big Wolf. He's kind of, I almost did want to bring it out that I'm like, Christine, I need to talk about it.

Starting point is 00:10:00 Yeah, I was like, I'm not going to unless he wants to. Yeah. It's just too overdue. Silicon Valley Bank collapsed, you know, had a run. You know, the second largest bank failure. It's kind of scary. Like, you know, enough people go to the bank to pull out their money. Suddenly it doesn't have any more money available.

Starting point is 00:10:16 Yeah. Which is scary because I think technically it does, but because they invest money and have stuff. Right. In longer term things at that moment. Right. I mean, simplifying. And I see with all these bonds.

Starting point is 00:10:28 And, like, again, thank God it was, you know, covered with the FDIC. But I don't know. This is the first time that I've, like, looked up words that I've heard but didn't ever understand what they meant. Yeah. And it was also the first time I was like, I have no cash. I have no cash in my apartment. And maybe I should have some cash.

Starting point is 00:10:44 It's just, you know, the government's going to bail it out and do it all the of the stuff. They did what they had to do. Yeah. So I agree that they had to do these things to give Americans, because that's what the banks are for. That's the whole belief in it is that the government backs it up with the interns and FDIC and all those technical things. But it does make you, that's not a sustainable thing either.

Starting point is 00:11:06 You forget how valid. it is. Right. It's, for me, I just, I take it for granted. I think,

Starting point is 00:11:12 yeah, my, my app is never going to fail me. I'm always going to be able to access what's in my bank account. I'm always going to have my debit card that's going to be just fine. Like,

Starting point is 00:11:20 even when I was in New York, I didn't use cash at all. Like for the subway, I like tap, I didn't get a metro card. I just tapped my card. Yeah. All that goes down and you're like,

Starting point is 00:11:29 and then you got to buy yourself some food or something. Right. It gets a little hairy. So that's what, like crypto and all these other, like, oh, buy crypto's going up, you know?

Starting point is 00:11:39 Right. You know. Or like, because that's on a people who buy gold. Right. Right. Who are like, buy gold, invest in gold and land. We're going to go back to having to trade with gold coins, I think.

Starting point is 00:11:52 It's got to be back by something. Can't keep being this like fiat bullshit. I'm going to walk around. You're going to see everyone's pants are going to be kind of falling off because you know, gold's heavy shit. You know, it's like, I got seven gold coins in my bucket. Right. Debloons.

Starting point is 00:12:07 Like you're chisling it off, gold bars. Yes. I only want one little... Right, right. You're like measuring it by ounce. I just wanted that soda. Is that enough shaved? But it's weird to think, right?

Starting point is 00:12:20 Like we talk about chat GPT and it's like, oh, yeah, this is the future. And then it's like, oh, P.S, massive bank failed. Maybe get some quarters in case you need cash. I know. It's like, can we get the existing systems like completely solve it? Right. Before we keep building on top of it. Yeah.

Starting point is 00:12:37 Exactly. Above my pay grade. Yeah. And so there's that. So it, we make light of it because it didn't affect us. It's our show. And our money wasn't because we're here in South Carolina and we were not. Right.

Starting point is 00:12:52 Have our money in Silicon Valley Bank, thankfully. But it is problematic. Yeah. And so we'll see what happens. And probably have a bigger implication as we move along. Stay tuned. It is St. Patrick's Day, as we mentioned. And it is March.

Starting point is 00:13:07 madness. I mean, this is like a cold, you know, like, I gotta give only like my team, like being a Clemson graduate, like, of course I followed Clemson who got shammed out of going to the tournament. We'll leave that there. But it is a cultural phenomenon because a lot of people, myself included, halfway interested in college basketball at the best or not interested at all, but suddenly March Madness hits and it's like madness. I got into it for the first time last, I never understood the hype until last year.

Starting point is 00:13:36 and now I look forward to it like Christmas. It's fun. Like there's something about it, right? It's something about the finality of these teams and underdogs. They're playing better teams, but it's one and done, whoever would be win and lost. It's so high stakes. Yeah. God, I love it.

Starting point is 00:13:53 CBS does a good job with it. Now it's on like TNT, all part of the CBS, I guess, family networks. But I watched some of the games last night. They used to call it play and I guess it's now just the first four or whatever. And pretty good, both good games, both less than like four points. Like Pitt and Mississippi State played like a one-point game. So if you're listening to this in a topical manner, it's Friday. So you've got games the rest of the weekend for all the way to the Sweet 16 being next week.

Starting point is 00:14:25 But kind of that discontinuation of like the, what, three weeks of stuff, you know. Oh, yeah. And another reason to have a cocktail and a beer, you know. So fun. Exactly. and some wings or something. March is the month to keep drinking. Yes.

Starting point is 00:14:39 You've already given up your resolution. Is it always fall on St. Patrick's Day, though? I didn't always remember it being directly in the beginning of the games. I don't know if it, maybe it's because St. Patrick's Day is on a weekend this year that it feels so close together. I don't know. I don't remember last year because I was more focused on. If you're listening to this and you're the Greenville area, come over to Social House. Yeah.

Starting point is 00:15:03 We're going to have all the games playing. We've got. And we have parking. We have parking downtown. We bring B-I-O-B or drinks where you can bring them. They get delivered here from southern side down at the other end, our good partner. And we've got, we're going to have one, two, three, four, five, six, seven screens playing seven games. If there are seven games on it one time.

Starting point is 00:15:22 I don't have any games on it. We can show them all. Right. If you don't watch your game, we'll have something else on. And it's gotten surprisingly cool. I went to Mexico. It was 80 degrees in Greenville when we leave. I get here and it's 30.

Starting point is 00:15:32 What the hell is going on? I was so annoyed. But it's not. It's 72 and balmy always inside Social House. This is true. We'll have it on the 200-inch screen. We'll have a little watch party the rest of the week. So come on over if you're in town.

Starting point is 00:15:45 And if you're not, get your brackets. Hopefully your brackets already filled and not busted because you've probably had some upsets already. Some feelings. But I hope everyone enjoyed this week's episode with Kendal Laney. Very actionable insights on content development for TikTok, Instagram. Facebook and the like. Very smart.

Starting point is 00:16:07 She's using consumer behavior to drive her strategies with content development. Really enjoyed talking with Kenda. And she had some free tools that we linked in that episode. So go check out the links there within the show notes on that episode. And next week, Pedro Cuyen, who is one of the biggest and baddest influencers right now in business and influencing. and I mean he's started multiple companies in the fitness space and just a really great story. So looking forward to talking to Badros and you've probably heard them if you haven't.

Starting point is 00:16:43 Google them and you'll find like 300 million things. Really cool guy. He comes on next week. So Tuesday be on a lookout for that with Badros, one of the biggest influencers in the game right now. So check that out next week. Great name too. Yeah. Great name.

Starting point is 00:16:59 Now I know we've been teasing Good Rangers and you have experienced. experienced the goodness, but I just experienced it this week. First of all, like, thank you to Good Ranchers for the box that they sent me. But it is fantastic. I made like this Russell Sprout recipe and used a whole pack of bacon in it because that's how you had to make it work. Bacon's phenomenal. The filets were excellent. Like if I, again, like you said, if I didn't know, it was shipped to my door, I would have thought I got it from the butcher.

Starting point is 00:17:26 And I love knowing that it's born, bread, fed in America. family owned, family run. Yes. I called my dad, my brother. I was like, you all got to get on this. Yes. Use the Radcast code. You'll get $30 off your first order.

Starting point is 00:17:42 So I'm starting my own little good rancher cult over here. I know. I love it. We made, we have a ton of hamburger from them in the freezer. I made some soup last night with it, which was delicious. So good. So, yes. Came home.

Starting point is 00:18:00 I was like a little cold. I think I'll have some soup. And hey, there's some good ranchers. Look at that. Ground beef right here. Delicious. Look, you don't know where the meats come. There's over six billion pounds of beef imported in the U.S. last year alone.

Starting point is 00:18:14 You know where it's made, fed, grain, all of that in the U.S. with good ranchers. It's steakhouse quality delivered to your door. And it's either upper choice or prime cuts. And you can use Radcast 20 as Christina mentioned to get $30 off. and look, these are good people. Ben and his wife are awesome. They're so wonderful. And you know exactly what you're getting. Go check them out at good ranchers.com.

Starting point is 00:18:41 Good ranchers, official meat of Ryan Alford. Meat sponsor. Yeah, that they sponsor my life. It's called a meat sponsor. Yes. Yes. Of Ryan Offord and the radcast. And you're very own Christina Asi.

Starting point is 00:18:53 Yeah, I'm ready. I love it. Of course, we can't go an episode without talking about TikTok. And they, we've talked about how they're adding all. of this like 18 plus options, but they are now adding a dedicated feed for STEM content. STEM stands for science. I had this in here. Science, math, something else.

Starting point is 00:19:14 Technology, that's it. Science technology, engineering, and math. The STEM feed will be available in the U.S. in coming weeks and joining existing topic feeds like gaming, food, fashion, and sports. Look, I've talked about this. Social media is coming for education, folks. Yep. It's coming fast and hard on some way, shape,

Starting point is 00:19:31 for my wife's in education. And so, and we even talked about this, you know, the opportunity for it to get better and more content things. So it doesn't surprise me. You're going to see more and more of this. I think there's an opportunity. I was thinking like, you know, we talk about the spinoffs of more specific verticals using certain applications.

Starting point is 00:19:49 Yeah. There just needs to be like an educational TikTok. Like it's all like education based videos. But in the TikTok format that, you know, feeds you the specific. topic or subject that you need. Yeah. So there's an idea for somebody. That's a great idea.

Starting point is 00:20:06 Just, if you can just copy the code of TikTok. Right. You can get that algorithm. You get the algorithm and make it all, you know, educational based. Stuff all of that data. Right. So this makes a lot of sense.

Starting point is 00:20:16 And if any of these social networks, you're going to see more and more leaning into these educational topics. And there's a lot of money there. I mean, because they're, my wife actually talked about yesterday that their district signed up for this new app that aggregates all their communication, their website and all this stuff and what they paid for it. And I'm like, good God.

Starting point is 00:20:35 I mean, and look, they have a lot of students, a lot of support different things. So they need it. But it's crazy the amount of dollars that are spent on education. Yeah. And especially upper education. I'm surprised that TikTok did this before YouTube did because this feels like something that YouTube would have figured out first being such a huge search platform and such a huge educational platform. Yeah. So.

Starting point is 00:20:58 Might be beating at their own game. Just an observation. Yeah, getting ahead of it. Yeah. So, big news. There you go. TikTok. And now something that we know, but we now have an article confirming it,

Starting point is 00:21:10 influencers have the greatest impact on consumer sustainability choices. They've done several studies. 75% of consumers say that social media content made them more likely to adopt sustainable behaviors. 86% of 18-year-olds, 34-year-olds found TikTok and Instagram to be helpful places to seek advice on lots of things from how to be a greener home to consumerism. I mean, this is what I would assume. So, I mean, you don't know until you run a study, but it makes a lot of sense.

Starting point is 00:21:40 Yeah. I mean, I think, you know, I don't know. If I see someone, if you see someone doing these kind of actions, like, these aren't things that probably come natural to people, like immediately. Yeah. Because we kind of just grown up in this, I don't know, everything's available at any anytime, how you want it, when you want it. Yeah.

Starting point is 00:22:00 So I think these are the backs and behaviors, though, that take kind of seeing and seeing your peers do them. And seeing that it's not a stereotype. Like I used to, I recycle and I used to make fun of people who recycled because I was like, ah, it doesn't really. And I think I saw either like a YouTube video or maybe it was a TikTok or something on Instagram of like, not a crunchy hippie granola who was just like, yeah, I just like, this is what I do and why.

Starting point is 00:22:25 This is what sort of drives me crazy of the. the black and white of politics and everything like that. I can believe that in any given moment, there might be bigger priorities than climate change. But it doesn't mean that I don't think we should protect the earth. Well, and the problem is you lose nuance. And so like, I use literally, I'm holding in my hand if you'd like to know. And I find myself, you know, very.

Starting point is 00:22:57 independent but probably right leaning in some beliefs. But I've had this water bottle for about four months. Sure. I clean them. I keep four of them because it just strikes me. That's the right thing to do. Yeah. Like I don't need seven.

Starting point is 00:23:09 I can recycle things and not reuse them. And on some level that has an impact on the earth if we're just throwing stuff in landfills. Exactly. So I don't need like, I don't know. It's just common sense to me. Exactly. And so I don't think it should be okay to have these kind of principles, but you do

Starting point is 00:23:26 have to see other people doing it. Right. And so it makes lots sense. Yeah. So, and again, and fluids are the way to do it. Yeah. With lots of things.

Starting point is 00:23:33 Yes. Speaking of lots of things. And influencing. Boy, as I influenced. And as I look at the green on the shelf over there in St. Patrick's Day. Oh, they're so good. The green gummies of vacay. Also, and I know, like, we'll get into all of the, you know, lab,

Starting point is 00:23:49 third party lab tested and all the good stuff. But these, these gummies taste so good. I got a different flavor in this past round. They are so good. It's like eating gummy bears, but better because I don't need to eat as many of them. And they don't have a weird like CBD, THCE kind of flavor like some can. So that on top of the fact that they're third-party lab tested, they have what three different strengths. They do have Delta 9 if you're into that as well.

Starting point is 00:24:20 Sleep gummies. Yes. Disposables. Yeah, but a good way to relax and take a break. I was wearing my vacay hat in Mexico last week and got like about 20 comments on it. People learning it. Because everybody there's on vacations. They're all love the hat.

Starting point is 00:24:36 I'm like, I was like, cool. We need to go to takeovacay.com. I love it. I love it. I love it. And so I got in a few discussions with that as, you know, everybody's like hung over, pounding drinks or something. Yeah.

Starting point is 00:24:47 Take a half a gummy. You feel relaxed. No hangover. A lot better for you. Exactly. And we really appreciate their sponsorship and their partnership. with Chris Hansen, owner and founder of VayK. So go to TakeaVay.com, get all the products that you'd like.

Starting point is 00:25:04 Don't take our word for it. Yeah, just try it. And if you're interested, we'll send you some samples. You can DM us and we'll get some in your hands. TakeaVaK.com official CBD sponsor of the Radcast. Marketing news. Yes, we already talked briefly about March Madness, but we're going to tie that back into how it works with our field.

Starting point is 00:25:25 marketing March Madness, 20 years of the corporate champions program and counting. As the NCAA marketing program in its current forum hits its 20 year anniversary, having started in 2003, which you can't believe that was 20 years ago, but we'll move on from that. It rolls into March Madness with a robust program of three long-term champions, AT&T, Capital One, Coca-Cola, and 13 other big-time partners. Yeah, I mean, and it's when I read this article and you found it, And when I was thinking what I find synonymous, like sponsors with it, AT&T has been a big one. I remember that.

Starting point is 00:26:02 AT&T at the half and like all this stuff. Yeah. So like there is brand awareness that totally happened. Capital One's been huge. I think I remember when like Charles Barkley and Samuel Jackson, like I think some of their first commercials were right around the March Madness or along with it. So it does raise awareness. It's a huge, huge cultural, you know, event. Yeah.

Starting point is 00:26:27 And so it's crazy. I don't know how long it's been around and the iterations that are going, but yet some of the same principles and excitement that have maintained. Especially with all of this name image likeness, which we'll get to in an article that's coming up. But Coke Zero has been a big push for them as well with Magic Johnson, taking Coke Zero from Lil Dickie and Travis Bennett pushing, you know, what is the best, this is the best Coke ever, which is a fun campaign. Look, this is fun coming to me because I love Coke Zero.

Starting point is 00:26:57 I know, same. I read this article and I was like, I'm going to go to the fridge and get a Coke Zero. You know, Coke Zero changed my relationship with soda. Diet soda. I'll just say that because I used to be kind of, could take it or leave it. Yeah. And then, and Cote Coke was kind of like, especially once I started realizing I didn't want to put 500 calories in my in of drink or whatever, drinking three Cokes. Totally.

Starting point is 00:27:22 And the Diet Coke was always diety. Yeah, that aspartane flavor. And Coke Zero was like, okay, that toast is gone. It tastes good. I found Cherry Vanilla Coke Zero when I was in New York. And I was like, I have to move here. I can never leave now. Cherry Coke Zero is the bomb.

Starting point is 00:27:38 Oh, my God. It's pretty good with Crown Oil, too. No calorie. If you want to add some calories to it and something else. But Nicole and I were in Mexico. We actually were sitting there. because they have, they've done pretty good about having different things. But like the first thing we wanted when we got back to States,

Starting point is 00:27:57 we both wanted cherry Coke Zero because that was not in Mexico. Not available. Only Mexican Coke. Yeah. But this is fun. Yeah. They're doing the whole, uh, um, it's clear that Coke knows because they're like saying best, they're now using the campaign best best Coke ever.

Starting point is 00:28:14 Yeah. They know the stigma and the reality of sugar and the calories and all that. and they realize that the Coke Zero is the closest thing they ever that tastes to it. It's the best of all worlds. So they're really leaning into it heavily with their marketing. And it makes sense. And I know another many people that's still not wonderful for you. So everything in moderation.

Starting point is 00:28:35 Yeah, drink water. So be healthy. But if you're going to drink one, you should be drinking the Coke Zero. Right. And I think that Diet Coke has, when I think of Diet Coke, I think it's very feminine. Like I think of like little Waspy mom drinking their Diet Coke. And Coke Zero doesn't have that. that I don't want to say stigma, but that branding behind it, which I also think is interesting.

Starting point is 00:28:56 So you'll see Coke Zero all over the NCAA commercials and otherwise. So lots of big play there. And as they should, because like you just said, it appeals to everyone. And I do think there's a lot of men that do attach Diet Coke to being feminine. Oh, Matt hates me because he's like, why am I addicted to this now? But Coke Zero has less of that stigma. You know, you could be a manly man and still drink cold zero. You're not like on a diet.

Starting point is 00:29:23 Yeah. Then you had some cherry to it like I do. Exactly. Best ever. So good. Now I want one. But now we're getting back into the name image likeness deals. Jacob Toppin, shy, Gilgius Alexander team up in AT&T's March Maddis commercial.

Starting point is 00:29:38 That's part of a new name, image and likeness deal with the popular cellular carrier, AT&T, Kentucky senior forward Jacob Topin and former Wildcat star, Shy Gilgius Alexander. I think I said that right, were featured in the company's latest March Madness ad. What a sick deal to get as a college kid. Yeah. You're Kentucky players and you're in the ads. Right. I'm pretty sure Kentucky made the tournament. So, yeah.

Starting point is 00:30:03 So cool. Yeah. It's a, that's kind of, it's kind of the mecca of what NIL kind of was. Yeah. If you're in the NCAA tournament and you're getting paid and you're sponsored by AT&T. Yeah. And it's the only way around. Like, that's the only way you can be.

Starting point is 00:30:18 paid if you are a college athlete. Yeah, and I mean, the NIL stuff has become kind of the Wild Wild West. I think they're going to need some regulation on a long term. But I do think it makes absolute sense for the players to get paid. I just hope we don't go too far overboard and get some of the amateurism out, you know, like some of that, you know. Yeah. Hope it can withstand and find some regulation so that you can play both sides of it.

Starting point is 00:30:46 Totally. We'll see. Pretty cool integration though. Yeah, very smart. Waze is making it easier for electric vehicle owners to find compatible charging points per your point last week. Google owned mapping app Ways is rolling out a feature to help EV owners find compatible chargers in route. Information about chargers is provided by Ways community map editors for accuracy and timelines. Yes.

Starting point is 00:31:10 About time. Yep, it is. And I love Ways. We used it to we drove Charlotte back. forth on our trip and uh it's uh it makes a ton of sense and any integration within these these devices or uh onboard systems makes a lot of sense and it was actually two points on one because we had that have pontificating of you know where do you charge like if you're going on a long distance trip with your ev uh and uh so all this integration makes a ton of sense you got to make it easier if

Starting point is 00:31:45 If we're going to move to electric cars long term, all this stuff has to get easier. Removing friction, knowing where it is. And Waze is one of my favorite companies right now. So I don't know they're on by Google, but as far as their application goes. So it makes sense. And I think you're going to see more and more of these integrations into their features. I also like Waze as an ad platform is actually great, especially if you're on one of the exits, like on major thoroughfewars. I do think the advertising works pretty well within that because it does pop up ads for like restaurants and different places that are coming up.

Starting point is 00:32:24 So if you're out there and you are in a business where maybe you're right off an exit or highway or something like that, I'd be looking at waves and integrating within that because it really does drive traffic and awareness. Yeah. Hard to hear first, folks. Yeah, there you go. And our last article, kind of a fun one to close us out. Ryan Reynolds, good old Deadpool. His company, Mint Mobile, was purchased by T-Mobile, for the casual deal of $1.35 billion.

Starting point is 00:32:53 Really? Yeah. I don't know what his ownership stake is, but whatever it is, I'm sure he cashed in quite a bit. He's such an entrepreneur with, like, he's got this. He's got, what, alcohol, something, whiskey. He's got a, is that what it is. A couple of alcohol companies. Yeah.

Starting point is 00:33:09 And then he's got the production company for movies, TVs, and marketing and things like that. So he's a smart guy. And he was a soccer team or something. Yeah. Yeah. So, you know. Big Ryan Reynolds fan.

Starting point is 00:33:23 I am. Yeah. And I like him. I mean, he's very likeable. Oh, yeah. I love his movies too.

Starting point is 00:33:27 Yes. Um, Deadpool. And then, you know, the proposal. Yeah. That was my favorite.

Starting point is 00:33:35 He was in that Christmas one. Um, with Will Farrell. Yes. Charming as well. Yes. Ryan Reynolds, doing all right for himself.

Starting point is 00:33:45 He's going to get a name. He does have a good name. Ryan. Ryan Reynolds and Blake lively. Shut up. God has favorites. You can't tell me otherwise. Exactly.

Starting point is 00:33:53 Congrats to Ryan. I mean, he really needed some extra cash. Yeah. Wow. Eat your heart out, Elon. Exactly. I think that's all the news this week.

Starting point is 00:34:05 wrapping it up. All the we can handle. Any final words? Drink responsibly. Happy St. Patrick's Day. Best of luck. Nick, any final sayings? Happy St. Patrick.

Starting point is 00:34:15 Day. There you go. If everyone's out there, have a safe and happy holiday for listening on St. Patrick's Day or let's just call it St. Patrick's Day weekend. Hope your brackets aren't busted. And if they are and your local, just come wash your showers away over here at social house. Yeah, we got you covered. Visual home of the Radcast. Social home. So you know where to find us to Radcast.com. Search for all the highlight clips. Search for chat GPT4, killing Chad GPT5. That'll be the latest movie. There it is. I'm at Ryan Alford on all the social media platforms. For Christina Ozzie and Nick Weaver, we'll see you next time on the Radcast.

Starting point is 00:34:53 To listen and watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dotrad. Or at Ryan Alford. Stay radical.

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