Right About Now - Legendary Business Advice - The Week of March 24, 2023 Marketing and Business News: Jack Daniel’s vs Bad Spaniels

Starting point is 00:00:01 I said, how good? You're getting down, we cover it. Here's your host, Ryan Alford. Hey, guys, what's up. Welcome to the radcast. News of the week. Christina Yossi, what's up? Oh, you know.

Starting point is 00:00:42 Derey day. Derey day here in the Carolinas. It's going to be a hot one. Today? Yes. Friday's supposed to be 80 degrees. Oh, yes. It was 50 on Wednesday.

Starting point is 00:00:55 That's what it was. And it's 80 on today. I'm 20 vacays. Did you go have a little steak hay with the daycare? I almost took one this morning. I'm not going to lie to you. I was like, do I was like, do you? to take this or Prozac? What should I do?

Starting point is 00:01:11 What's better for? Oh. Hey, take them if you got them. What's that say? Yeah, drop them if you got them, smoke them if you got them. Something like that. Something like that. If you got it flaunt it? I don't know. Yeah. So our producer day, Sawyer's birthday. Happy birthday, Sawyer.

Starting point is 00:01:28 Yes. Welcome to the team. Yeah. Helping out here on the ones and the twos. And hey, on his birthday. On his birthday. Breaking the seal. On his birthday on his birthday on the news. episode. So happy birthday of Saga. Breaking the seal. Yeah. You remember that acronym.

Starting point is 00:01:47 You know what I'm talking about. Yeah. Then you just never stop. Please explain it. In other words, in other words, Sawyer's never going to be let off the news episodes. Like, it never ends once you break the seal, right? There's other acronyms that will...

Starting point is 00:02:04 The rule of not peeing when you got to drink. I know. Don't make the seal. It is true, though. Oh, it's so true. So true. It's funny, like, because for some reason you can drink like eight to ten drinks and be fine. Yep.

Starting point is 00:02:18 But then once you go, you're going to be there every 30 minutes. You're there the whole evening. It's funny how that works. Anyway. Bodies. You never know what angles we're going to go down here on the radcast. No. This radical.

Starting point is 00:02:29 Positively unhinged. Speaking of unhinged, Jack Daniels has a lawsuit against a toy maker, a dog toy maker, and it's going to the Supreme Court. That's how big a deal. What's the name of this bottle again? So the toy is called Bad Spaniels to play on Jack Daniels, as it were. And instead of saying what, old number seven, it says the old number two on your Tennessee carpet, which is where the almost like the defamation piece of this lawsuit's coming in,

Starting point is 00:02:59 Jack Daniels doesn't want to be associated with. My first reaction is Jack Daniels needs to lighten up because this is free marketing. for them. Look, people know the difference between freaking dog toys and liquor. Right. And so you're getting your, yes, it's your likeness and yes, you have every right to sue. They've earned the branding. They have every right. But just because you can doesn't mean you always should. Right. Because they don't know how many dog lovers there are. Like, look at the PR they could go south, like for not just letting maybe this go. Right. And I know they're going to say, we've spent billions of dollars on our brand to own it and all that. And it's right. But you get some, But you're so recognizable that someone wants to do this product.

Starting point is 00:03:42 And yes, maybe they're making a little money on your back. But you might make more money because you're getting more awareness out there. Right. With a whole different segment potentially. I don't know. That's my first response. And for it to go to the Supreme Court is what gets me the most. I mean, trademark infringement's a big deal.

Starting point is 00:04:00 But this strikes me is maybe just a little more marketing sense for the shared interest. that might come from it versus. Or even like a publicity stunt. Yeah. That's almost how it feels. I would have fun with if I'm Jack Daniels. I like leaned into it or something. Yeah.

Starting point is 00:04:16 You know, like I would have said, okay, you can use our branding, but we're going to have the rights to use what you're doing on all our channels, however we want. Since you've taken the number two route on us. Right. Then we're going to lean into it and have fun. And you're not going to have any problems with this since you're using our branding. Yeah.

Starting point is 00:04:34 And but no, we're going to just sue your ass. Right. I don't know. I think it's a, if I'm the CMO, I'm rethinking that. But maybe there's something deeper there that I'm not getting. But that's my first thought. We're of the same mind. Shared interest. And then there are, you know, fun whiskey brands like Bush Mills who unleashed sheep in a New York bar on St. Patrick's Day.

Starting point is 00:04:55 The sheep's names were Johnny, Jack, and Jim. They're very cute. They were just going about the bar on St. Patty's Day. You know, it's definitely a PR stunt. That's what that called that. I'm not sure what else the point was, right? Right. Bushes.

Starting point is 00:05:13 Is this Bush Mills? Just the... It was a reference to... So it was, you know, Jim, Jack, Jamo and Johnny. So Jameson, Jim Beam, Jack Daniels, and Johnny Walker. All of the sheep were named after. Needed a little more context.

Starting point is 00:05:28 Got it. Yeah. Yeah. Okay. It's fun. It's adorable. Look at them. Look at them. Oh, let's show the sheep for everybody on looking at home.

Starting point is 00:05:36 On the, on the video. Adorable. I'm a very animal forward person. Dogs whiskey. Sheep whiskey. Bush mills, not sheep. Lions not sheep. Shout out. Yeah. Some rad news. Yeah. We had Bezos Killian this week. I hope you saw that episode. That launched on Tuesday. Bezos was great. Really raw and edgy, the first like 10 minutes of that episode was like really direct.

Starting point is 00:06:07 about his opinions about what's happening in the world and really like I think what we netted was people just need to freaking harden up a little bit like it yeah it's we've gotten really soft on everything and everything doesn't need to have a hard line opinion right or left it needs to be some common sense have some nuance yeah nuance and nuance and ultimately bedros is doing a lot and has one of the most successful fitness franchises in the U.S., like every 900 locations. Damn. So I talked a lot about business growing and some of the challenges through the pandemic, owning a fitness franchise.

Starting point is 00:06:48 So he's pivoted a lot, super successful, great guy. Check that out. Badros Killian launched on Tuesday. Next week, we're doing a little best of all the food people we've had on the show. All the cooks and chefs. And we're calling it. The radcast versus food. I get it.

Starting point is 00:07:09 No man versus food. It's radcast versus food. So the recipe to success. All the puns. I see what you did there. I see you did there. We've got Casey Webb. We have insert cooks here.

Starting point is 00:07:24 Every chef. Well, we have had like contestants on like every other show. Yeah, Master Chef and all the things. Yes. So check that out next week. next Tuesday, the best of all of our entrepreneurs in cooking and restaurant tourism. Whatever you call it. Restaurant tour.

Starting point is 00:07:45 I like restaurant tourism. I think that copyright trademark restaurant tourism. Yes, I like it. If you want some restaurant tierism quality meat, be sure to check out our sponsor. See the transition there. You did. Seamless. Thank you.

Starting point is 00:08:00 Good Ranchers. They are an American-owned meat company, meat delivery. service. I tried their chicken last night, actually. It was delightful. Yeah. I had some paprika. Popped in the air fryer. I had a guest on yesterday that is a doctor, Dr. Shaw, Dr. Amy Shaw. That'll be coming out soon.

Starting point is 00:08:19 Really big influencer online about fasting and not eating processed food. She scared the shit out of me. And I got a nice plug-in for good ranchers because she says people need to eat more clean. meat. And I said, it's funny you say that. Say no more, fam. We have the best in the business as an official sponsor. Truly.

Starting point is 00:08:43 Good Ranchers. Good Ranchers.com. Look, what, six billion pounds of meat from outside the U.S. get brought in and you don't ever know what you're eating. Yeah. Unless you order it direct to your house because you go to the butcher. I don't care what that butcher says. He doesn't know where that meat came from.

Starting point is 00:08:58 Or what that meat has been eating. Yes. Pesticides. So farm-raged in the U.S. and a good old American-based company and a good family-owned. So use code, radcast, simply radcast. Just radcast. Just radcast.

Starting point is 00:09:17 Get $30 off your first order. And you can also win meat for a year. Meet for a year. And they still have March meetness going on. They do. It's pretty fun. I saw what they, talking about the puns and all the stuff. Oh, we love it.

Starting point is 00:09:30 We love the food fun. March meekness. Yes. Clever. Clever. But look, here's a deal. We have four boys at home. And it's, you don't ever know, like you go to the store and you buy stuff like for

Starting point is 00:09:45 dinners and stuff. But it's nice to have the flash frozen in the refrigerator, hamburger, chicken, steaks to pull out and not like, feel like I had to go to the store to pick it up just for that night's dinner. So it's been great. So like we pull out, have some burgers. I actually have two steaks sitting on the. counter for this evening. I'm like set for a year with what they sit in me. In the Alford family, it lasts about two weeks. Marshall and I, we are set for life.

Starting point is 00:10:12 You're feeding Marshall now. Good Ranchers. Exactly. Some of a spoiled cat on Earth. Yes, yes, he is. That's true. But yes, great sponsor, great family run business and a great product. Go to good ranchers.com.

Starting point is 00:10:25 Tell them the Radcast sent you. They got the meets. Moving on to our social media news. I had to Google this one. I didn't think that Mozilla still existed. But Mozilla Firefox. I remember it like being like a shitty app on one, my phone from like 10 years ago or 15 years ago. Didn't they go out of business?

Starting point is 00:10:42 And I was like, oh, no, that was Internet Explorer that no longer exists. Was it Firefox? Yeah, Mozilla Firefox. Oh, yeah. The OG. But they are launching a new startup focused on trustworthy AI. Mozilla felt that existing AI models have worrisome implications and not enough was being done to curb the abuse. The company is funded by a $30 million seat investment from the Mozilla Foundation as a wholly owned subsidiary.

Starting point is 00:11:08 So exciting. So I'm going to tell you, I'm going to say this out loud so because we throw these terms around. Tell me this doesn't sound a little funny. Trustworthy artificial intelligence. Hmm. Trustworthy artificial just kind of like the opposite directions, right? Yeah, they feel conflicting. Right.

Starting point is 00:11:27 Intelligence, but it's trustworthy. Like, oh, come on. But then again, if you have artificial limbs, now I'm getting in the weeds of the language, like I would trust, hopefully, an artificial... You don't trust that peg leg. Mine's done just fine. You wouldn't even know. Hr. You wouldn't even know.

Starting point is 00:11:46 But again, it just kind of feels like Mizzilla is trying to be relevant. Yeah. No, it is. But I joke, we're going to need some of this. Someone's going to have to put some reins on this thing. Yeah, for the computers take over. Right. I still want Chad GPT4 to take over five or to sabotage it before it ever comes out.

Starting point is 00:12:06 It's a TV show waiting to happen. That's an HBO miniseries. But Mozilla can come back from the grave with Firefox. Yeah. The hero Gotham deserves. No. That's stupid little fox. I want to see what exactly this, in practice, this looks like.

Starting point is 00:12:23 Right. You know, because all I remember is a shitty Firefox browser that always closed like on certain, like, tights. Well, you only opened Mozilla to download other internet browsers. Yeah. That was the only reason. I was like, I should get Chrome. It's kind of what I do is Safari now. You know, I hate to say that. I still

Starting point is 00:12:40 am a safari stand. But I don't know why. No. Mine's on a safari. Never coming back. On a trip. Chrome only. Would you say it was on a vacay? I would say it's on a vacay. It went on a vacay to never

Starting point is 00:12:58 to stay away forever. Stay away forever. Yes. We have some Apple news as well. The Apple iPhone 15 Pro renders they've got new buttons. Again, what is Apple doing? Who care? Well, they're cheating the volume. I mean, this is what's happening. Look,

Starting point is 00:13:16 here's what's going on. So the last like six years there's been very little innovation in smartphones. And so now, where it used to be, now we have a video camera. Like that was revolutionary 10 years ago. Or, you know, HD video camera. Like those are these news.

Starting point is 00:13:33 Now it's about the innovations have crawled to such that the buttons now instead of one, it's two. Right. Instead of touch feel, it's haptic feel. Like we've really run out of like innovations here on the smartphone. Like it's, it's, uh, I. And it was funny because I was using my son's like iPhone 8 or something. And I'm like, you're like this. It's not demonstrably different.

Starting point is 00:14:00 Yes, but it wasn't demonstrally different than my iPhone 14. Right. I was like, because the iOS, you know, is the same. Right. And I was like, yeah, the camera and certain things, of course, once I've used it probably for a few hours. You'd notice that. This is how little true innovation there's been on smartphone. And this is why I kind of plug the Samsung, at least having the folding screen.

Starting point is 00:14:20 Right. A large screen. I almost brought that in here today. It was going to be my note. I think about that phone a lot, more than I want people to know. Because I love the Yeah, the Z-fold. Yeah.

Starting point is 00:14:32 I remember sitting in the youth group as a kid, just like clicking my phone. Yeah. And so there's an innovation issue. And I think that's why iPhone cells have slowed down. Sure. Like over the last few years, because the innovations just aren't that dramatic.

Starting point is 00:14:44 Right. They feel like there's so much more tied to their aesthetic. I was always had the latest phone. But the last couple times, like, I've just been waiting to see. Right. You know, keep, like I kept the 13 forever, like, and then just because I had to upgrade or something, got the 14. Oh, so, yeah, I had an 8 and then got the 12.

Starting point is 00:15:05 There's no real, like, convincing reason to switch. Right. Now, I'm convinced that Apple drains your battery and makes you have to switch. Yeah, it runs out. My 13 started was fine, fine, fine, fine. And then suddenly I can't make it through the day. Yeah. Like, like overnight.

Starting point is 00:15:23 You know that's how my 12 is. And I'm pretty sure that was like, they sent a. code through. Like, this guy needs to upgrade. He's normally upgraded by now. I'm going to take out three cells of this battery right here. How about four? Okay, you think he'll notice? All right.

Starting point is 00:15:36 I mean, like, I can hear them. They're discussing how many cells of my battery to take out, like, so that I have to to like I have to upgrade. Buy a new one. I just bought a better charger. Or you just let the phone die, pop of AK, and trip off. Yeah, well. That's what I'd rather do.

Starting point is 00:15:54 That's what I'd do. And speaking of a day. about that time. It is about that time. The best third-party lab tested CBD. I'm going to say in the world, bold, old claim, but I'm saying anyway. We can make that claim here on the Radcast. I'll say it.

Starting point is 00:16:07 I'll prove people wrong. Yeah. They have disposables, Delta 8, THC, and sleep gummies. Yes. And new topicals coming out. I'm so excited about it. And several others. They've got a multivitamin.

Starting point is 00:16:20 Oh, I didn't know about multivitamin. This is a health and wellness company. Right. This is not go to the gas. gas station and I have no idea what they've put in it. You know, the green ones or the blue ones? I'm like,

Starting point is 00:16:33 shit, is this the Matrix or what? I want something I know. And can trust, right? Like, instead of having four beers tonight, I'm going to have half a gummy and relax. Exactly.

Starting point is 00:16:43 And know what I put in my body and it's natural. And not wake up hungover or. Exactly. With memory blocks from the night before. Yes. And so coming out with a lot more health and wellness products and you can go visit them at Take a Vacay Diet Dieter. TakeaVaVaK.com.

Starting point is 00:16:59 All the products there. Yeah. Third party tested every one of them. You know what's in it. The ingredients, different strengths. So first and really only that are really legitimizing this category into more of what it should be, which is health and wellness and not this hippie, trippy under the radar stuff. Because, again, these are natural products.

Starting point is 00:17:21 And it needs to be treated as such. So proud to sponsor with VayK. Go to take of AKA.com, and again, tell on the Radcast sent you. On to our marketing news. I love this next article so much. An opera browser is adding chat GPT and AI to summarize the operas. Opera's integrating generative AI chat bots, powered by chat GPT and chat Sonic into the desktop browsers,

Starting point is 00:17:49 Opera and Opera GX to write prompts and generate summaries of different articles. This has been really the addition of like the Realtzes. bound of the browsers. Like I hadn't heard the opera browser in a while or Firefox slash Mozilla. Right. And all but thanks to chat, G. I mean,

Starting point is 00:18:08 how many acronyms can we get in this business? Like AI, G.T. Sonic. Boom. P.T. It's Elon Musk's children. I'm telling you.

Starting point is 00:18:17 It's kids. Can we simplify some of the stuff? Like, call it what it really is. We're in this whole speeds and feeds thing again. Like this is where. I remember sitting in the, like, boardroom with Verizon, and they're like, we have 500 million hertz, you know, downloads. And we have in 5G and the 4G networks coming out with LTE.

Starting point is 00:18:35 When the LTE comes out, we get AGI and B, P, B, B. I'm like, what does it do for customers? Why do they care? Dehumanizes it. It makes it faster so they get things done and they get more time back in their day. Okay, let's talk about that. And so chat, D, B, T, T, T, T, Sonic. Like, again, this is news, but let's talk about what are the benefits of the consumers.

Starting point is 00:18:56 helpful and why would it make me want to use? It's just integrated for text input, image outputs, input, output in. Like, that's like, I thought you were rapping for a second over there. It's the stupid as shit. They don't know how to talk about this stuff.

Starting point is 00:19:12 Like in consumer. Right. So they just say words. And they say words because this is all for like investors and like people like getting, okay, now suddenly opera has a higher valuation because I put AI in the name. Like that's what this is. Now we're relevant. Yeah. Because they're using AI.

Starting point is 00:19:25 And no one's going to use it. Because Google's going to come out with a better version on their browser, and they're going to use it there. They might use Bing because they have gotten ahead of it. But anyway, it's time to start turning this into, like, translating, like, what people can do with it, how it makes their life easier. Right. And so it makes writing blog posts a lot easier. I'll say that. Yeah, a full disclosure, I definitely didn't think of opera as a browser.

Starting point is 00:19:51 And I thought that it was chat, GPT, writing summaries of operas. So that's where my head was that. There you have it. It's totally confusing. That was the name of a browser. I'm like, this is like bringing back all the memories of like the shitty browsers are on smartphones in 2008. You know?

Starting point is 00:20:09 Back in the day. Yeah. Blackberries and, you know, all that stuff. Droid's. Droid's all right. We know you have a soft spot. We understand. This next one, Northwest Mutual and Pinterest are teaming up to give free financial advice to Gen

Starting point is 00:20:24 C, Gen Z, from pinning to planning aims to demystify the financial weight tied to major life steps to help educate the next generation. Is Gen Z big on Pinterest? Yeah. Yeah. Big time. I love seeing these stodgy-podgey companies, you know, like at least attempt to reach out to reach out to the younger generation where they need to and sort of make this on their terms.

Starting point is 00:20:53 So I like seeing that. And Pinterest is such an education platform. Yeah. You know, above, like, education, inspiration, above everything else. I think it makes a lot of sense to use it as that. Oh, daily. Okay. Daily.

Starting point is 00:21:05 Inspiration. Yeah. And it's just like if I want to scroll, but I don't want to feel like I'm overstimulated, then I'll, like, put a podcast on or put music on. The exact opposite of TikTok. Exactly. Exactly. So, like, if you look over in the dictionary, like the, or, like,

Starting point is 00:21:24 what is it, the non-thesaurus, what is it called when you're, antonyms and synonyms. The antonym of, the antithesis, antithesis, antonym of TikTok is Pinterest. Yeah, essentially. Yeah, thanks so. So it's cool. This is one of those, show me the results. Right.

Starting point is 00:21:41 Show me the uptick in Gen Z like policies or, you know, whatever they're selling to this audience. Yeah. I would think it would go up, but I'd like to see the data. Stay tuned. sure it's coming. And our last article to close up the podcast is with Ford trucks, and they are shifting toward a purpose in their latest built Ford Proud installment. The move signals a shift by Ford to integrate more emotionally driven tactics into their marketing.

Starting point is 00:22:11 Look, I have a soft place in my heart for Ford. Like, I don't know why it's because I was always like an old Ford Mustang, like U.S. Like, I don't know. All-American. All-American. I don't know. maybe not even machismo, more than all-American stuff. And my father-in-law's like got a 66.

Starting point is 00:22:29 That's pretty sweet. But it's, this makes sense for them. I think they need to lean into this heritage more. And I think there's, they've been doing pretty well overall. Susie Daring, who's the chief marketing officer for Ford, old client of mine, Susie. Shout out to you doing a great job with the marketing at Ford. I think I've seen a difference in the last couple of years. And they're really only cutting edge.

Starting point is 00:22:53 with a lot of the electric stuff, the F-150 electric car and stuff. But I think they can continue to lean into this heritage. And I think it will bring additional benefits to them. And I think there's a huge market for that and kind of like, I don't know, leaning into that emotional side of the purchase. Right. As opposed to this loud, messy kind of almost broie mentality that you can associate with. It's kind of like ram trucks.

Starting point is 00:23:22 Right. I feel like Ram could own this space a little bit to you, but like they just kind of go. And that's our audience. I get it. Yeah. Yeah. But I think this is where Ford can have a little bit of nuance. I think it's been smart.

Starting point is 00:23:33 So keep at it, Susie. Oh, it's been a good episode. Has been a good episode. Short, sweet, to the point. Final thing I want to note, if you're out there wanting to leverage personal branding, we're having an event May 10th and 11th, the Radical Authority Accelerator here. We're going to literally do iterate six months of content for it. you in two days. So you're out there. Maybe you're listening. You're a leader in your space or you've

Starting point is 00:23:57 tried to get social media working for you on your personal brand. This is the event you want to sign up for. Go to my page at Ryan Alford on Instagram. Send me a DM. You need to get in on this. It's incredible value. And again, we're going to jumpstart your personal branding world class content in two days and learning lessons, the A to Z plan for how we've grown radical, the radcast, my personal brand, last five years to verify out on every platform and over eight figures in revenue. Check it out. Come see me at Ryan Offord on May 10th and 11th. That's when, but you got to get in where this is limited.

Starting point is 00:24:33 30 people total. And I think about a third of those are we spoken for. So send me a DM. You won't want to miss it, especially if you're trying to jumpstart your personal brand. Any final words? I think you covered it. Very good. We appreciate everyone out there.

Starting point is 00:24:49 You know where to find us, the radcast. Our producer today, Saga Rice, Christina Yossi, Ryan Alford. We'll see you next time. The Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rab. dot cast or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of March 24, 2023 Marketing and Business News: Jack Daniel’s vs Bad Spaniels

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