Right About Now - Legendary Business Advice - The Week of March 31, 2023 Marketing and Business News: Pepsi Embraces Maximalism for First Visual Overhaul in 14 Years
Episode Date: March 31, 2023Ryan, Christina, and Sawyer are back with a brand new episode of The Radcast, and this time they’re bringing you the latest trends in marketing and social media. Are you ready to take your business ...up even more levels? Then don’t miss out on the opportunity to tune in now!This week, they have some groundbreaking insights from Pepsi – their first visual overhaul since 2009! Get ready for some innovative strategies that will surely make a splash. Plus, they explore more from the world of digital commerce and insider knowledge with plenty of tantalizing tidbits that could help your company reach its goals. So what are you waiting for? Tune in now and join the radness! Small talk Christina as the new Divorced Disney Princess (02:07) Basketball tournament (03:30) Starbucks CEO (05:05) Pepsi embraces maximalism for first visual overhaul in 14 years (06:35) Radnews Last week: The Radcast vs Food (09:25) Next week: Dr. Amy Shah (11:40) SponsorGood Ranchers (12:55) Only 100% American farm-raised meat No added hormones or antibiotic Super steakhouse quality delivered to your door - upper choice and prime cuts. 6 billion lbs of beef were imported to the US last year. For a limited time, you’ll receive a year’s worth of Bacon with your subscription! Support family-run American business! Code RADCAST - get $30 off the first order WIN FREE MEAT FOR A YEAR Every purchase in March gets you 10 entries into our biggest raffle ever! You could win over $2000 of high-quality meat. Checkout and use code MARCHMEATNESS for $20 off and 10 raffle entries Make mealtime simple and flavorful with these 3 easy steps: First, choose from our top-notch selection of pasture-raised meat and fresh wild-caught seafood - pick your boxes! Then decide how often you want those goodies delivered right to your door with no extra charge for shipping. Lastly, lock in the price so you don’t have any unexpected expenses on that next grocery list. Get ready to elevate every meal without breaking the bank. www.goodranchers.com Social Media News TikTok ban backup plan? ByteDance-owned Instagram rival Lemon8 hits the US App Store’s Top 10 (15:09)https://techcrunch.com/2023/03/28/tiktok-ban-backup-plan-bytedance-owned-instagram-rival-lemon8-hits-the-u-s-app-stores-top-10/ Elon Musk says Twitter will only show verified accounts on its algorithmic timeline (16:54)https://techcrunch.com/2023/03/27/elon-musk-says-twitter-will-only-show-verified-accounts-on-its-algorithmic-timeline/ Vaycay - Best 3rd-party lab tested CBD (19:57) Disposables - Delta 8 & THC Delta 8 gummies Marketing News Michelob Ultra is first sponsor of network dedicated to women’s sports (21:41)https://www.marketingdive.com/news/michelob-ultra-sponsor-womens-sports-network/646265/ Heinz rejects imposters for ‘Ketchup Fraud’ campaign (24:20)https://www.marketingdive.com/news/kraft-heinz-ketchup-fraud-CPG-marketing-instagram/646137/ Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Discussion (0)
I said, how good.
You're getting down, we cover it.
Here's your host, Ryan Alford.
Hey, guys, what's up.
Welcome to the radcast.
Marketing, business, entertainment, world news of the week.
Wild.
I love it.
World news.
Keep spinning it.
Everybody says to niche down on your podcast.
We're niching wide.
Niche wide.
That sounds like a car.
It's grounded in business.
Yeah.
You know.
But so many things relate to business now, you know.
It's true.
Everything is content.
Everything is business.
Christina Yossi.
I got Sawyer on the On the Ones and twos.
I hope everybody is good.
Wherever you are, whenever you are.
whenever you are.
However you are.
However you are.
I like to the win ever because the podcast kind of live forever.
You could be hearing me right now and it'd be 2041.
Isn't that alarming?
And I'm in an old man's like home and, you know, luckily.
You're not going to meet an old man's home in 20 years.
I don't want to hear it.
Yeah, that's true.
I know.
I know.
Yeah.
We'll see.
Hopefully we make it that far.
But had a good week.
Yeah, I did.
I went viral for a hot moment.
Famous Christina Yossi.
Yes.
Is that, are you going to change your name to that?
It's famous.
No, but I go by the brand, if you will, is cry comedy, because my initial spell cry.
Cry comedy.
Yeah.
Is that your handle on TikTok?
Well, it's just, it's Christina Rosiasi, but my bias says cry.
It could be changing.
We'll see what happens.
Now that I'm famous, I have to think about things differently.
Yes.
But I really hope that TikTok doesn't get canceled because I'm finally breaking in.
You finally made it.
And they shut it down.
To the game.
but playing the game nonetheless.
So I got to see the spot or the bid or the whatever the how you call content these days.
And it's funny.
So tell everybody.
What's the premise?
The premise is what would happen if Disney princesses got divorced.
So I have a bit that I do when I do my stand-up about like where is that princess movie.
Like I'm not ready to meet the right person.
I'm ready to meet the wrong person.
And then like hit my peak at 40 after I go through a divorce.
So that idea.
kind of just spun into this bit, which then spun into my love of musical theater,
which then turned into, I don't even know what.
But yeah.
I like it.
But you were playing The Princess and it was something about stuffing your shirt.
Yes, so I took the Disney song, Be Our Guest, and changed the lyrics to My New Chess.
This is the boob job that she gets with her settled money.
Funny, I saw it.
It's funny.
You go to check it out.
Get ready to the handle again.
Thank you for all.
Christina Rose Yossi.
Yes.
Christina's very funny.
You know, we try to make her funny here, but we make her talk about business news.
Jack of all trades, master of fun.
It's good.
So give her a shout out on TikTok.
Let's make it really viral.
There you go.
I'll take it.
It's been a good week.
Radical's been busy.
It feels like we're zooming along here, March 31st.
It feels great.
Been enjoying the basketball tournament.
So good.
So much fun.
Who you like for the championship.
You could, we can, so we're recording it before.
The games are Saturday.
Right. Right.
It's Friday.
So, uh, let's get you on record.
Do you love?
For women, USC.
Yeah.
For sure.
Yeah.
Easiest pick of all time.
Um, who is, who's playing in the men's?
Yeah.
San Diego State, Yukon, Florida Atlantic.
That's right.
And Miami.
That's right.
I'm for Miami or Florida Atlantic because they feel like the underdogs.
They do feel like it.
I think with each thing is wild.
Youcon, everybody that's going to like white for it because they've won like,
by the most points.
My sleeper is San Diego State.
Oh, sure.
Totally.
They've been,
they look like a football team out on the floor.
It's a weird tournament.
It's such.
This is the product of NIL.
We're going to bring right back around to business and marketing.
With the transfer portal and NIL, teams can get better quickly.
And there's a lot of older kids playing now.
Because you have the COVID year where they got, they bumped the extra, like extra year.
Then you got the transfer.
And so now you've got like,
25-year-old grown men out there playing.
Yeah, yeah, who like have their lives.
And they're like, yeah, why not?
And with the one and done, you know,
if Duke or Kentucky or the Blue Bloods don't, you know,
have a little bit of an off year,
it's a little more manageable.
It's like managing a roster year to year.
Like that's a good point.
Everybody's kind of complaining about that a little bit
because simply like free agency.
Yeah.
Yeah, I don't know what's going to happen there.
But I like San Diego State and the upset.
I think everybody thinks Yukon.
Yeah.
Everybody's watching the tournament and go enjoy it.
But I did think this was really cool.
The new Starbucks CEO saw this before, right before we came in.
And, you know, there's always a complaint that, you know, it's top down.
Like when you see-os, they don't know what's happening on the ground floor.
Right, with their employees.
So their new CEO went and took the 40-hour barista test and has been working in the stores.
It's anything.
And he's going to keep working, what a half day?
He's working like half day every month.
And he's getting a lot of applause for that.
and I agree because like if you're going to run a business, I mean, that's the core business is in those in those baristas in the in the coffee shop.
Like knowing what's happened.
That's where your customer loyalty comes from.
The customer pain points and the employee.
You learn both.
Yeah.
What are the customer point pain points and or opportunities?
What are the employee, the people that take care of you and make it all happen?
Right.
I think it's amazing.
I think it's smart and a lot more CEOs should do it.
And, you know, if we had a coffee shop, I'd be there making.
Coffee.
It's like undercover boss.
Yeah.
I mean, I made some TikToks today.
You know?
He's just like one of us, guys.
Yeah, I'm practicing.
It's like one of us.
Yeah.
Like the lay people.
Yes, no.
It's, but it is smart for companies this size.
So hats off to Starbucks and don't remember his name.
I feel like I should have given him a shout out.
It's Schwartz.
Howard, Howard Schultz.
Not Schwartz.
Howard Schultz.
It's okay.
I'm losing my mind.
Keeping in our theme of beverages, Pepsi is embracing a new maximalist icon and changing their logo for the first time in 14 years, which it's new and fresh, but still feels kind of retro, which is fun.
I like the retro look.
Yeah, I do you know, Pepsi was born in the Carolinas.
That's where we are.
We didn't know.
We're in South Carolina, Greenville, fastest growing city in America, I think.
I'm just going to label it at that.
It's up there.
We're on top 10 list or something.
I get redirected every morning on the ride to work.
Every time.
Road work.
Drives me nuts.
Takes me 14 minutes to drive 0.4 miles.
But that aside, the Pepsi was born in the Carolinas, and I do like the new look.
It's returvy-looking.
They said it was the focus because everything's moving towards the zero-sugar brands.
Yeah.
So Coke's doing the same thing.
You've seen the Coke is all about Coke Zero.
Uh-huh.
And me personally, I'm all about it.
Amen.
And Coke, I will say this.
It's not as good as Coke-Zer.
Pepsi zero is okay.
Yeah.
It's better than Diet Pepsi.
Diet Pepsi's awful.
Yes.
It's kind of like saying, you know, craft's better than shit.
You know, I don't know.
But, you know, it's like I just got rid of the diet yuck taste.
Yeah.
Both the zeros.
Yeah.
And it'll be interesting how they market these.
I mean, it's all the rates because, look, sugar's not so great for you.
Right. And we love our zero calories.
You know, seeing the 17 spoonfuls of sugar.
Have you ever seen that?
That comparison.
Oh, that's what my father would do.
Yes, literally would spoon 16 tablespoons of sugar onto a plate.
Take my Dr. Pepper and say, have this instead.
True story.
It's effective.
That's why I'm funny.
Yeah, but I think you're going to see more and more people like switching over
because awareness drives activity and they're doing it.
But Pepsi's just got to work on that formula a little bit.
It's a little too syrupy.
It's like their tagons should be almost as.
good as Coke.
Like,
like a soft smear campaign.
And I like the branding and marketing.
I like their CMO.
I like,
I think they do like the right tactics.
Sure.
You know,
they got Cardi B,
like dance around,
doing like trendy hip stuff.
Like,
but it just doesn't quite as good.
Yeah.
It's just being real.
Like,
I mean,
I get,
my part of my brand is honesty.
And,
you know,
I could pander to.
Cause it as you sees it.
You know,
but that Coke zero tastes.
So good.
So good.
I do like the branding.
So check that out if you hadn't already seen it.
And what else?
Do we have any other small talk?
We got, I think that's it for today.
Oh, what else is happening out there?
We've got this week's podcast.
Yeah.
The Radcast versus Food.
Yes.
We love our food talk.
I know.
It's funny when we have these guests, and some of them have been a couple years,
when we repost these bests of us, almost half of them will DM me,
like, you know, thanking me for read, you know,
exposing them out, all that.
But I also get to catch up with them.
So it's like selfishly, it's for the audience,
but it's also like rekindles like a DM or something.
And so shout out to all them.
Casey Webb, my man from Man versus Food.
He's so great.
I love that show.
So great.
It's so good.
Just stuff in his face for real food.
I love watching people eat.
Like too much.
If you ever watch Man versus Food, do your favor and go like check that out.
Like he's always doing the food challenges at the restaurants.
So great.
17 pounds of nachos.
God.
See, I've always wanted to do one of those because I think I would shock people because I think I could do it.
Yeah.
I'm not.
I'd be out of commission for a week.
I don't know.
Yeah.
But I could do it.
We talked about that.
Like, dude, how do you prepare for that?
He's like, uh, it's interesting.
So, uh, check it out.
We had, uh, lots of our favorite Noah Sims from Master Chef.
We had Spike Mendelsson.
from Plant Burger, we had my man, Cosmo, from Cosmo's Q, all the best.
And Jonathan Sinto, one of the best chefs in America.
Recap and the best of all of our food entrepreneurs is what I would kind of summarize that.
A lot of topical and interesting topics that I think any business owner could learn from.
So it's not just about food, but really interesting, their stories combined with how they've grown in popularity and how they leverage food towards their own.
celebrity and everything. So fascinating discussion.
The Radcast versus food that launched on Tuesday.
Go check that out. We've got a quick watch episode of all of our shows.
It's a good time to mention that.
You know, not everybody has 30, 40 hours sometimes.
So we do 10-minute versions on Instagram, IG, as well as YouTube.
So you can get the best of every episode.
You cut all the fat, you know.
But the bread and butter getting on audio, getting on that treadmill.
That's what I do with my favorite podcasts.
Hot Girl walks, popping my podcast and go.
Exactly.
And next week, Dr. Amy Shaw, man, tell you what, talking about making, we're talking
about all this food.
She's not going to be drinking Pepsi.
Yes, no Pepsi for Dr. Amy and no more nachos for me or Doritos or Oreos.
Because processed food is not good for you.
And I cried a little bit during the episode.
Sarg and I both were handing each other tissues.
but in all seriousness shoes, she's awesome.
Very insightful.
I can't wait to listen to that one.
About what you should or shouldn't be eating and, you know, what it does to your mood.
Right.
You know, what you eat is how you feel.
Very real.
And it's true because, like, you know, you eat that big ice cream Sunday.
It's like, man, that first three minutes is like heaven.
Yeah.
Then about 10 minutes later, like, sleepy and crashing and, you know.
Totally.
The, excuse me, I have a drink of my water.
The,
I loved her, but I didn't like her.
Like,
I loved her as a person,
but I didn't like the hard,
hard truths.
You know,
the hard truths of eating.
But it is,
look,
here's the thing.
We have a lot of people to listen to the show that are high driving
people,
like entrepreneurs,
trying to get the best to yourself.
If you're trying to get the best of yourself,
what you eat matters.
Yep,
you got to take care of this.
And because it controls your mood,
your energy levels.
And I feel it.
Because like,
When I'm freaking going hard and like today eating my peanut butter crackers, it's not really cutting it.
Right.
But, you know.
Sometimes that happens, though.
Sometimes it does.
But you got to just keep bringing it.
Because, you know, when I'm hungry, I typically reach for steak.
Amen to that.
And when I want a good steak.
It's a good rancher steak.
Straight to the house.
Oh, so good.
I made a bacon egg sandwich, which I think that Dr. Shaw would be okay with.
And then I fried the egg in the bacon fat.
Oh, nice.
Is the best bacon I've ever had.
I'm addicted to it.
Oh, there's my peanut buttercrackers.
It's so good.
But they're a great company.
It's the only 100% American farm-raised meat you can get.
They've got, you know, meat, seafood, all the things.
Chicken, good.
And the best bacon in the country.
Truly.
So you need to head over to good ranchers.com.
Use code radcast.
Just radcast.
Just radcast.
just Radcast.
You'll get $30 off your first order and you will thank us later.
This is steakhouse quality meat delivered right to your door from an American family, serving the best meat right out of Texas and a few other states where some of their cattle and different things are.
But it's all U.S. based.
And you know where it is.
There's some umpteen million pounds imported every year.
Yep.
I used to think I knew like, oh, it's in the butcher at my local grocery store.
It's okay. No, it's not always okay.
And let me tell you, if taste matters to you, then you want good ranchers.
I had a New York strip two nights ago, had some friends over, family.
And let's just say, I'm the most popular barbecue steak cooker in the upstate of South Carolina.
Oh, bold claims.
It's the secret weapon of my grilling and it should become yours.
to give them some love.
We only promote what we like, and you'll thank us, believe me.
Good Ranchers, good ranchers.com.
We've got some social media news.
I know we already kind of teased a little bit with TikTok,
but there is a TikTok ban backup plan.
The same owners of TikTok bite dance have an Instagram type platform called Lemon 8.
That's the word lemon, the number 8, that just hit the number 10,
that's in the top 10 of the apps in the Apple store.
I wondered when this was going to have.
happen. Yeah. Because there's too much smoke going on that someone's going to take
advantage of this. And it does. It feels like a hybrid between, again, I've played with it for maybe
four minutes altogether, but it feels like a hybrid between Instagram and TikTok because I'm not
following friends. I'm following like other influencers. And it's that mass consumption of content like
TikTok gives you, but it's more static. So we'll see what happens. But they're still in my bite
dance. So it's the same issue.
One would think.
One would think.
Okay.
So that was just taking on,
they're just trying to take it all.
Let's see what happens.
They want the video,
all video platform,
and they're coming for Instagram too.
Yeah.
You know,
I don't know where that's going to play out.
I don't either.
It's like if the government wants to shut it down,
they're probably going to figure out a way to shut it down.
I think there's too much money and taxes involved.
They might force a sale and it'll be underhanded or something.
Who knows?
But I think.
if I had all my eggs in the TikTok basket as a content creator,
it would be a little leery.
Yeah.
And so as a brand, I don't think I should pulling ads from it just yet.
Yeah.
If it's working for you, I might quadruple down now.
Totally.
Totally.
Burn while the fire's hot.
Yeah.
Because you might have to pause that if it goes away for so many amount of time.
Absolutely.
But we'll see what happens.
Yeah.
Elon Musk says that Twitter will only show verified accounts on its
algorithmic timeline.
So Elon Musk has announced that on April 15th, Twitter's algorithmic for you timeline will only
show verified accounts.
This is interesting.
I really just like the two words, algorithmic timeline.
It's a satisfying.
I read it a bunch and you said it and I'm like, hmm, my algorithmic timeline.
Algorithmic timeline.
Yeah.
From Elon Musk.
His second cologne.
Look, he, this guy's playing in chess.
Like he makes you pay to get verified and now he's going to, you know, promote your stuff on the 4U page.
You're going to get more awareness.
Here's the little insider.
This is what you call ads.
When you pay for more exposure, it's called buying ads.
It's kind of like me talking, you know, in a room right now versus me getting distributed on our podcast network.
More people hear it.
Yeah.
And so what he's done is he's made.
users pay to get verified and to thus get seen and heard by more people.
Yeah.
So you're essentially running your own individual personal brand ads by being a verified.
Yeah.
It's another way to look at it.
I mean, we can convolut it and make it all this stuff, but that's really what it is.
Yeah.
Ads for you.
You know, like literally, like if you want what you're saying to be heard by more people,
uh, and this, look, 20 years ago when social media barely existed or didn't exist.
Yeah.
This was the only way to be heard by more was through press and or TV or
putting your money where you're mouth was.
Yeah.
And so Elon's just saying, hey, you know, I've got the network.
We have all these users.
It's been free for so long.
If you want to magnify and amplify what you're saying, then you're going to pay for it.
Yeah.
And it does keep the bots down.
I mean, I do, again, I don't really know where I fall on my opinion of Elon Musk sometimes,
but I can see as someone that owns the platform as a business, you know, from a business
standpoint, this does make a lot of sense.
Yeah, I don't know what it's going to.
I'm not going to pay for it.
Not yet.
My tweets are that important.
I don't pay for it and I don't know that I am active enough.
I view, I view timelines a lot, but I am.
Totally.
I post like once a month.
Totally.
And I feel like I should post more because in some ways it's kind of like while I would like
the Instagram when first came out, it's simple, like Facebook was just so overwhelmed.
Like, I don't want all that shit.
Like, we post an image or a photo and move.
on and look at things.
And Twitter, I'm primarily voyeuristic and just looking, you know, and see if there's
any insightful or at least I'm troll, like really pulling a good joke.
Totally.
That's really, that's all in my like announcements, like, because I do still get like announcements
on Twitter.
And it's, it's nine and ten of them or when someone's trolling somebody else, like, and
it's usually pretty clever.
Yeah.
But annoying.
If I was the person on the other end of it.
So Twitter feels.
Yes.
Do you want to give a shout out to the official wellness partner of the Radcast.
Vacay. Take a vacay.com.
Check them out.
Health and wellness products that, look, here's a deal.
We all need to relax.
We all need to unwind.
Yep.
Like.
Need that serotonin boost without the ice cream.
And you can have 10 beers.
You can have four glasses of wine.
Or you can have one gummy.
Have a gummy.
From vacay.
And relax.
and not feel like shit the next day.
Right.
And so health and wellness are also part of taking care of yourself.
And look, we all need to get away and relax a little bit.
And when you think of getting away, it really starts with vacay.
Absolutely.
Had a little all.
You don't really get away unless you're on vacay.
Yeah.
Hey, it's true, though.
Hey, I mean, I went to Mexico and getting away.
I had my vacay hat on and like 20 people were like, oh, yeah.
People like that, you know, who doesn't want to get on a vacay?
Right.
You know?
You want that feeling.
That kick.
Vacay is a positive word, right?
Agreed.
We're getting nods from Sawyer.
And I just, I don't know.
They make it, everyone, because like when I wore the hat, like, I had the hat on, well, bye.
And like the other dads are like one.
There is.
We're all on vacay.
Just makes you smile.
So when you want to get away, the best products in America, lots of new stuff coming out,
multivitamins coming out.
They've got a CBD.
CBDs, CPD topical cream coming out.
Third party lab tested across the board.
Exactly.
So you know what you're getting coming from a reputable company.
And look, when it's time to get away, take a vacay.
Take a vacay.com.
Tell them the Radcast sent you.
On to our marketing news, Mikulab Ultra.
I know I make fun of you for that.
But they are the first sponsor of the network dedicated to women's sports.
Nicob Ultra has signed on as the first major sponsor of women's sports network.
and ad-supported streaming service dedicated to women sports.
All right.
We're going to marketing geek out for a second here.
I'm ready.
The number, we'll call it 1A or C.
I don't know I'm going to say it's number one, but let's close.
Know your audience.
Smart.
Know your audience.
Mickelow Bolter knows their audience.
They skew towards women.
It's a lighter beer.
And it's healthier because it's less calories.
And so it is very skewed towards women and their marketing traditionally has been towards that and they're leaning into it.
And this makes a lot of sense.
And it's the number one key if you want to attract the lowest hanging fruit, the biggest opportunity is to increase the pool of the audience that you know you already have.
So super smart.
And hey, I'm all, look, I've been watching the women's basketball tournament.
It's been exciting.
Yeah.
You know, I mean, look, do I enjoy it as much as I watch?
And I don't even watch that much basketball.
Even playing basketball growing up, I don't watch much basketball.
Like, maybe not, but it doesn't have to be equally exciting to be exciting.
Right.
You know, like, there's layers to things.
And it's the same game, but it's different, right?
It's very different.
If you go into it knowing, like, oh, this is going to be a different experience.
I think I finally watched enough women's basketball to where I know and appreciate that it's going to be different.
Yeah.
And so I don't have, like, when I first watched, I'm like, oh, I just like, well,
this isn't the same as the men's game and I'm not going to see 12 dunks or something.
Right, right, right.
But then, you know.
But they're still going hard.
You watch South Carolina team play and let me tell you, talking about dominant.
I'm obsessed with their coach.
She is such a force.
I think she, if she wants it, I think she could be like a top 20 men's, like she could coach anything.
Like in basketball.
Like, absolutely.
I think it would be fascinating to see her go coach like a, I don't know, even a BA team or men's,
or a men's college basketball team.
Just to see it, you know, like just to kind of break that.
Such a force.
Like, her players are so disciplined.
Like, she gets the best players in the country that all scored, you know, 20,000 points in high school,
and they all play their role.
And you can tell that she just has the pulse of that team.
Like, I just respect the hell out of the way she coaches.
No.
She works them hard.
They even say it.
I was so hoping I would run into her when she was in town.
I love you, Don Staley.
I just liked your Louis Vuitton on the other night.
Did you see that?
Yes.
I was like, she was rocking it.
I was like, that's cool.
She's such a badass.
And our last article we have, this is great.
I love this so much.
Heinz rejects impostors for ketchup fraud campaign.
Craft Heinz launched a new campaign called ketchup fraud,
which is inspired by a viral Snapchat post.
The campaign encourages consumers to tag restaurants filling the Heinz bottles with generic ketchup brands.
Look, it's hines or nothing else.
I mean, and they know it, they're leaning into it.
Agreed.
And so it's like, it's the only ketchup.
Like, I will, I really won't eat.
Like, I'm trying to think the last time I had something.
I don't even like ketchup, but I, like, I'll, I'll fuck with Heinz.
You'll, you'll, uh, if I have to, it'll, if you have to, you have it.
Like, I had no idea.
It was like, I thought everybody liked ketchup told, like you and Nick said you didn't like it.
But I saw your like ketchup.
Oh, man.
What the hell is going on?
Cool, cool, cool, go, cool.
This is the three out of four.
Are you a mustard guy?
Yeah, mustard.
Mustard may.
All right.
Heard.
Ah.
Yeah, I'm of that.
I'm like a truffle aoli.
This is three out of four.
I thought it would be like everybody like catch.
I mean,
I don't like squirt in my mouth or anything,
but like a front fucking french fry like or onion rings.
It's got to be a really bland French fry for me a lot.
I had a good onion ring the other night.
Man, it was like a Nathan's.
I love onion rings.
God, without ketchup that would.
would not have been okay, but it was delicious.
So it was the ketchup that was really sold it.
But this is, look, they picked up on something that went viral, they went Snapchat,
and it's like, and they're leaning into it.
And so.
And it doesn't cost them anything.
This is where people struggle like what ad to create.
Yeah.
It's called user generated content.
And sometimes it can inform more than just what you're doing.
Yeah.
It can help create a freaking campaign.
Like, it's like, people make things so hard.
It's like, you got, when you're a brand this big and you have.
the loyal falling where clearly it is hinds or nothing or a fraud.
You lean into this stuff.
I mean, so hats off to Heinz.
Wouldn't take much to give them hats off anyway because I love them.
True.
I do love ketchup.
I love ketchup.
Hard pass.
Yeah.
Anyway, really appreciate everybody listening.
We hit number nine this week on the top 10 business in the USA.
We appreciate everybody.
For that, we're number nine.
as of today.
Nine and fine.
Yeah, we got eight more to go.
So we love you.
Keep pushing.
Hey, listen.
If you like this episode, listen to it again.
It helps our numbers.
Yeah, there you go.
Share it with somebody.
Go check out, Christina, on TikTok.
For Sawyer, for Christina, I'm Ryan Alford.
We'll see you next time on the Radcast.
To listen and watch full episodes, visit us on the web at theradcast.com or follow us on social media at our
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The.rad.
or at Ryan Alford. Stay radical.
