Right About Now - Legendary Business Advice - The Week of March 8, 2024 | Marketing and Business News: Don Julio Goes Beyond The Bottle For Apple Vision Pro Experience

Episode Date: March 8, 2024

Takeaways The Radcast Network is expanding and changing its format to include more shows. The market for non-alcoholic beverages is growing, indicating a shift in consumer preferences. Whirlpool's campaign to help singles with their dating profiles shows the importance of marketing and personalization. Miami Beach is taking steps to discourage rowdy spring breakers and maintain a more peaceful environment. Chat bots in e-commerce can be disruptive and may lead to customer abandonment. Target is launching a paid membership program to compete with Amazon Prime and Walmart Plus. Don Julio is offering an immersive Apple Vision Pro Experience to showcase the tequila-making process. MacFox mountain bikes offer a convenient and eco-friendly mode of transportation. Chapters00:00 Introduction and Name Change01:00 Changes in the Radcast Network03:54 Whirlpool Helps Singles with Dating Profiles05:19 Miami Beach Discourages Rowdy Spring Breakers07:45 Chat Bots in E-commerce09:12 Target Launches Paid Membership Program10:39 Don Julio's Apple Vision Pro Experience14:27 MacFox Mountain Bikes19:45 Target Launches Paid Membership Program20:15 Don Julio's Apple Vision Pro Experience23:08 MacFox Mountain Bikes26:52 Conclusion If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Right About Now with Ryan Alford, a radcast network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You're ready to start snapping next and cash and checks. Turn it up. It starts right about now. What's up guys? Welcome to Write About Now. We are ready to get right, my friends. We thank you for making us number one.

The name has changed. The badass content has not. We're taking the BS out of business. Our weekly marketing and business news of the week, my good friend, Chris Hanson in Miami. What's up, Chris? That's good, my man. How are you?

I am fantastic. Everything's good here on a Friday. March 8th, 2024. Get that out there for our our, records. They got to get used to introing the new name, figuring out the vibe. Yeah. Hey, well done. It was, you had it flown nice and smooth. So, exactly. It's got to be hard to break that habit after, what, six years. Six plus years. Yeah, like old habits die hard. So forgive me if I mentioned. We are all part of the Radcast Network. If you want to know,

why is it changing? What's the change? Changing a little bit of the format. You'll see that rolling out over the coming weeks. The short term, it's going to be about the same. Long term, it's going to be a little different as we continue to take the BS out of business. But we are expanding the network. And so taking on more shows. So if you've got a bunch of shows and you've got the Radcast network, we don't want to confuse people with having the radcast show.

What happens is podcasts become radcasts. when they join the network. It can't be, it's not just one radcast. We've got multiple radcasts now. Part of the show, the network. So if you're listening and you've got a show and you're wondering, how do I grow my show? How do I monetize that?

How do I get world-class production? How do I get to the future podcasting? Go to the radcast network.com. We're offered free podcast audits and you can just learn more about what we're doing. We'll take your show to number one like we've done. And that's all I got to say about that, Mr. Chris Hanson. Oh, dropping. Exactly.

How is it? Miami. How is Miami this week? The exciting event? No, not that I'm aware of. I'm no doubt. I'm sure there's events going on there. I'm just not informed about.

There was a big car show last weekend, but a little kind of a rainy day, typical Florida day, a little bipolar rain and sunshine 10 minutes later. and looks like it may rain again now. There you go. It's the tropics, baby. That's the tropics. So first today, that was interesting. It was coming in.

Non-alcoholic beverages have been growing. You've got motels. You've got non-alcoholic beer. You've got Bloody Marys that aren't so bloody. CBD drinks. Yeah. So everything's growing in this field. It thought it's interesting.

Athletic Brewing Company is the number. number one brand in stores. It's not Heineken. It's not Budweiser. It's not Coors. It's for non-alcoholic beers, athletic brewing company. They did over 90 million last year in sales.

And non-alcoholic beer in general, the sales have tripled across the category since 2019. It's happening, man. We've talked about it many times. Yeah. There's a big trend. Those big numbers. Now I'm going to order some.

A little athletic brewing company. I know. And so what the business takeaway here is, if you're in the business of developing drinks and cocktails and different things or you've got a product line, it's important to note that people are expanding different things that they're drink. And a lot of people are putting the alcohol down. And so it's definitely a trend.

I saw this number. Over the last year and a half, the 35 and under drinker, so 21, age 21 to 35, it was 72% of age 21 to 35 year olds of the U.S. drank occasionally, 72%. That sounds reasonably. They're not saying they're alcoholics, but drink occasionally. It's down to 62%. It's dropped 10%. That's a big drop.

It's big. So a lot of younger drinkers are not becoming non-drinkers. It's related to alcohol. So you're seeing this trend. People are getting healthier. Wellness is growing. And people are just realizing there's either other avenues for a buzz, maybe, whether that's cannabis-type products, other alternatives, mushrooms.

like we've talked about on other shows, but, or just getting healthier in general, not worried about the buzz, but just drinking something for, stay entertained or they like to taste of beer, whatever. So like with non-alcoholic brewing companies.

I don't know. If I, if I stop drinking, which they probably will at some point. I've talked about this. Like in the next, I don't know how long, but it'll be a day.

And I think, I don't know that I, I'd want a non-alcohol beer. I'm down for a mocktail. Give me one of those 2D-fritty drinks. Okay. Oh, yeah. A little umbrella in it or something.

I'm in. Give me a virgin daugri all day, dude. Strawberry slushy. Yeah, that's all that is. It's called a slush puppy. And you get it at the QT. That's the original mocktail. Straight up, dude.

But in Pouta, can, you're paying $20 for a virgin strawberry dachry. Yeah, a virgin slush puppy is what that is. Go to the QT. Get your little icy, 99 cents, 32 ounces. You can even mix those flavors, maybe. You can get raspberry, cherry, whatever you want. You can put a little monster in it.

They have the energy drink like slushies now. You can get you a little pep in your step. We'll call it a mocktail. The QT mocktail. I'm a mocktail guy for sure. Yeah. Yeah. Who doesn't want a delicious fruit drink?

I like Kool-Aid. I like Kool-Aid. Yeah. I can see it now. more organic Kool-Aid. I want Mr. Kool-Aid. Oh, yeah. The big guy to come running through the brick wall in the old commercials,

but he's holding a mocktail picture. The Kool-Aid mocktails. Oh, yeah. It's just the big glass jar. How did that glass jar run through the brick wall, though, without breaking? That's what I'll know. The Kool-Aid man, feats. Mystery.

We'll never understand. But growing industry. and athletic brewing company is reaping the reward. Sounds like a purchase coming any moment, right? Coors or Budweiser or Anheuser or one of these people would be buying athletic brewing company any day. So good for them. Stock up, athletic brewing company.

I like this. This article comes to us from MarketingDive, our good friends at MarketingDive.com. Whirlpool. Yes. The washer, dryer company. help singles clean up their dating profiles. This is fun.

The kitchen and laundry appliance maker or marketer partnered with seven bachelors to swap out their existing dating profiles, photos, including pictures taking a gym with shots of them doing household chores. The bachelors saw an average 79% more DMs and 46% more matches compared to a three-week period prior. to the experiment. Yeah, baby.

I believe it. They want to see you doing those chores, you know, cleaning the dishes. Better get my apron on, bro. Get your apron on, man. Be loading your dishwasher. He's your apron on and get some picks. Yeah. Damn.

I thought it was. Here's, hey, you know what the hashtags were? Dish picks. That's good. That's me. I made that one up. They should have used that. Yeah.

Literally. That was free. Yeah, that was for- That you're kind of marketing. Yeah. Oh. Not changing my strategy. Yeah.

Get those dish picks in. And World Pool, helping them clean up their dating profiles. This is fun. Like, I'm here for this. We talk about good marketing, good ways to extend the brand. Sign me up for this. I'm not single. I don't need my dating profile, but this is fun.

And it doesn't surprise me, though. Yeah. Yep. This is what you got to do, Chris. It's got to get your apron on and start dusting and... Shit. Get my tripod. Get it rolling.

Get it rolling. What else? What else? World War, let me guess, refrigerators. So cleaning out the refrigerator, stocking the fridge, doing whatever else. Yeah. Pictures me folding my clothes, putting him on a hanger. I will say, if you're looking for...

Yeah, if you're looking for a UGC contract with Whirlpool, this would be a good play to start doing your own UGC with their products, like you're loading up and then start tagging them. So there's a little entire tip for the day. Start tagging WorldPool. Or even if it's not their product, you'd like put their logo in the background or something. Kind of like that vacay thing. Yeah, Photoshop it.

Yep. 79% more DMs, 46% more matches. I can see, I can imagine the DMs. I just love the fact that you were willing to clean up your room. You made up your bed. Probably. The little things do matter. Yeah.

Make it up your bed. Take it out the trash. I tell you what doesn't work is holding a dead fish. That's the big I know for a fact most girls despise. Oh, yeah. Place the fish with a mop. Yeah. Boom.

Or your golf clubs. They don't want to see that shit either. Like you're swinging, like your back swing or whatever. Yeah. All that says is you're going to spend six hours or your Saturday. Not with me. Boom. And if it's fishing, it might be longer.

My sisters and my brother-in-law's. Literally. Yeah. And you're coming back to stinkier. Yeah. Show yourself cleaning the house. Your DMs will go up and your matchmaking will be better. at least there'll be more volume.

We don't know how quality is on that. We don't know there's more volume. Speaking of volume, Miami Beach is turning it down. They have a message for rowdy spring breakers. Don't come here. This is from Wall Street Journal. Miami Beach is telling spring break travelers to party somewhere else this year. The longtime spring break destination has released an ad campaign,

urging visitors to rethink their trink. travel plans. If they plan to drink in public or get rowdy, this isn't working anymore. The ad begins, and it's not us. It's you. Can you imagine they do other, it is a good ad, but it's imagined any other place that's just dying for tours, like any way, shape, or form, like they need the money there running a campaign like this. They're making ads to entice people to come in Miami's Yo, get out. Yeah. Yeah.

This isn't working anymore. I agree with it. But it is, I can understand. Do you see, you live in Miami? He's getting a little violent. Do you see it? Yeah. It was getting violent.

Yeah. Yeah, last year. It was definitely out of control straight up. And I'm not some party pooper, but it's like when you start shooting people. Let me say this, though. It's not good. Okay. Speaking for from experience.

having children. And my children are childrenless enough. They're not of this age yet. It's probably a bad example like my children. But just speaking for experience for like most 17 to 20 year olds. What do they like to do in opposition to what they're told to do? This might backfire. This might go.

They might double down like the spring breakers. It might, but they made it. They're. the fines are crazy. I think parking, they're charging $100. They're making it basically inaccessible in trying to hit everyone in their wallets, which may or may not

work, but I agree with you. People do what they want to do. Yeah, when's the last to a bunch of teenagers listen to the police? Yeah. I don't know. Hopefully it works for them, but I can see a little of a backlash. Like, people will like, sticking their thumb up. Let you know. We'll let you know. We'll be

reporting real time here from the vacay lounge in Miami. Hey, maybe I need to pop out there one day and do a live broadcast and we can do some interviews and see what they think. We'll see what the spring breakers think. We're going to need the right about now, man on the street, Chris Hanson on the street of South Beach, letting us know what's happening in real time. Yes. A much of 21-year-olds. We might have to hire a bodyguard, not because Chris can't take care of himself, but just because he can't watch his back while he's interviewing people.

Just to keep things safe. Oh, I just thought a bad idea. I'd love to hear their comments here. We'll do a nice man on the street. We need this. Come to us with retail dive, retail dive, bringing it back to the biz. Clunky chatbots are disrupting e-commerce experiences,

survey finds. One in five shoppers said they would be most likely to abandon a purchase following interaction with AI-powered child. botts, according to a survey of over a thousand shoppers by Intellius. So that's a research firm. Tell you. Retaildive.com. We've talked about the chatbot thing.

And I'm on the fence with this thing. I believe that chat bots can help, like the experience, if done right, but they can totally get in the way, too. I think sometimes people jam too much into them. It turned me off quite often. Yeah. If it asks me something that if it leads me to, like, helpful information really fast, or shortens the time with which I'm trying to get to what I want.

Is this the problem? And it's like a menu. This is my problem. Which Apple is a good example. They're really good about right when you need to fix your phone. What is it related to? Water damage, boom, boom. You walk in.

They know what you need. Exactly. But I did have an experience with the chat about last week. That was very slow. It pissed me off to be quite honest with you. I'm just replying. Give me a real person, please. Yep.

I don't have any problem with the chat. with real person. Chat on the website, real person. And I don't mind a few questions and a few things with the chatbot. But just don't try to panzer me with this chat boss trying to mimic a person. And don't go there. Not because, oh, like I'm going to find it out, but more it's just obvious. So just make it really simple.

Help me get to something interesting or a real person. But sometimes they just go on and on question after question this, that, I was like, no, I can play that game. Hummy, don't play that. If you name that, name you sure that came from. I'll really give you the award. Back in the day. I can't even name it.

Let's just do on that. I'm not even going to say it. I was probably eight. Yes. Jim Carrey's original, like, start on this program. I'm going to leave it at that. live with a cliffhanger for everybody there. If you're listening, you know it.

You know when the. Yeah. So we got more for retail dive. Target is launching a paid membership program to, to rival Amazon Prime and Walmart Plus. Target, Circle 360 will cost $99 a year and comes as a retailer plans 300 new stores in the coming decade. On April 7, plans to debut this paid partnership program that, builds on its target circle loyalty program.

The company announced Tuesday. The new program will offer unlimited free same-day delivery for orders $35 and up, along with free two-day shipping rivaling other offerings from Walmart and Amazon. Free same-day delivery, 35-it up. That's pretty legit. They can pull that off. I want to see that happen because Prime used to promise two-day delivery too. And suddenly now, not all prime is two-day if you really pay attention.

Maybe half your order is two-day and the rest's regular. Yes. Or you're paying extra for the two-day. These are all disguised as secret loyalty plans, programs, essentially. And they're trying to keep you buying, shopping at the same place, which makes sense. And Target's been hurting a little bit. The stock's been pretty decent, but their sales have been dragging a bit because because they're kind of in this messy middle.

They've been, they dabbled with some of the clothing lines trying to be of a little higher level than like Walmart. But then they still sell a lot of the same products and stuff that Walmart has. And that value prop has been a little diluted, a little bit in the messy middle. So I think this is them trying to get it back. Clarity. I still don't know these names. Amazon Prime.

That's cool. Now it's Walmart plus Target Circle 360. It really rolls off the tongue. I know. I got my Target Circle 360 plan. Isn't it a Circle 360 degrees? I can say this like I got my Target, my Target Prime Awesome plan. Oh, okay.

It's called Target 360. Target Circle 360. We are solid. We are. So round, we need two circles. Circle 360. TC 360. TC 360.

Yeah. Got my circle on. Yeah. It's like a spaceship. Yeah. Weird. There you have it. So we'll be looking for that.

That's starting April 7th. April 7th. Circle your calendars. With a target circle. 360, please. Don Julio goes beyond the bottle for Apple Vision Pro experience. The Diego-owned tequila brand will detail key steps of its creation process via an immersive experience launching this spring. The app experience launching this spring advice users to travel virtually to Mexico, where the brand was founded and explore four steps in the process of making Don Julio.

Future iterations will include guided tastings and mixology demonstrations. So I like that we're expanding into how we're going to use this Vision Pro thing. And so I'm not going to knock this until I try it. It sounds interesting. Sounds fun. But until we get our hands on it, can't speak. But it's still pretty, there's only 200,000 of the. things in the entire market.

So when there's what, how many million people in the U.S.? It's still very limited. It's his PR, baby. We've already talked about that. They could say that they haven't had Applevision Pro experience for those 200,000 lucky ones to have one. But I want to give my hands and see how that tequila, that fine tequila gets made. Take me to Mexico and take a little trip.

Yeah. And I want to see what it looks. And then show me how to make some cocktails. This is the opposite of mocktails. This is cocktails. And mixology. I just love the fact that's become such a big term. We do another show called Vibe Science.

You need to go check that out. And we had a sexologist. You got mixologist, sexologist, all kinds of ology. All types of ologies. Exactly. But Don Julio getting in the game with the Applevision pro experience. I don't know. We've got to get one of these things. We've got to get one of these things. I'm going to throw it down. Whatever, it's probably one of the, like, secondary market.

I don't know how interesting to be. Maybe I'll wear one like where we're talking or something. This could be, maybe we can transmit what's being said. Maybe this is a new segment or something. We have like an AVP segment on the new right about now. I don't know. Like where we're, we're showing what I see. I think you can do that. Maybe. I'm looking at Sawyer. It's going. Maybe we can figure that out. I don't know. We'll figure it out. If we can show everyone what I'm seeing while I'm seeing it,

it's probably a way to do that. Probably like a wireless or DVD export of that or at least play it. Maybe I can figure it out. Sawyer King. Sagar Rice, are an excellent producer here on about now and all our shows on the Radcast Network. Don't write his name now too hard. Don't be thinking you're going to steal them from us.

Also a very talented musician. I might add. But I don't know what's going to happen. I think you're going to see, I will say this. You're going to start to see this every week. We're going to mention like somebody's development experience for the AVP. Yeah.

You down with AVP? Yeah, you know me. I think I'm just going to call it that. We're just going to be the AVP from now on. We're giving it the acronym. And the AVPE, which is AVP experience of the week, is Don Julio. so we have to get our hands on that. I'd rather just drink the jukila and my friends,

but I don't mind going and seeing how it's made. Hopefully it's not sausage. You don't want to see how that's made. We're just talking to another episode. It's been the quote of the day. Oh, I think that's all we got today. You'd probably eat it if you knew how it was made. I know.

You would. We do. That's all the news. I do want to mention our good sports. sponsor macfox.com. I will say it's been nice. It's been the 70s this week. I rode the old MacFox X2 mountain bike to work. And I live pretty close. So seven minute ride. I was booking it on the trail. We had a little slump rabbit trail. I'm going to say this on the episode. Hopefully don't get called out. Like someone's going to yell at me. Most of our viewers are pretty

national. We do have some great little people. I'll be at the grocery store. Be like, Radcast. I'm like, yeah, that's me. But like, I was booking like 20. 26 miles an hour on the Swamp Rabbit Trail on the Mac Fox X2. Booking. And that's a comfortable ride, my friends. Like, I'd pedal like a couple times to make it look like I was pedaling a little bit. And people thought I was like the fastest peddler on earth. I was like zooming by people.

Man, this guy is flying. Yes. This is the ultimate performance bike. We got long range, fat tires. It'll go up to 45 miles per charge. I could validate this, my friends. I went about a seven mile there and back. And the battery didn't even move off full.

And so I'm actually getting the second battery delivered any day now. I don't see it here anywhere in the office, but it might be. Oh, it is here. Oh, my goodness. We have the second battery. We're going to load that thing up. I think we would ride like to my mom's. If I could legally do that on back roads.

My mom lives down in Columbia. that's a 90 mile ride. Maybe we're going to text the L X2 out. That'd be some content right there. And so 90 miles. Document that thing. I don't know. I don't know if I'm in it for that.

I like these guys. I don't know if I'm in it that much now. But if you use code Ryan offered 100, you're going to get $100 off the X1. Ryan offered 150. We'll get you $150 off the X2. And let me tell you, look, you can go buy mountain bikes now. You're going to spend thousands of dollars for a night.

nice mountain bike. Yeah, they'll tell me you go to Walmart or wherever the hell. You need buy a mountain bike at Walmart. Unless it's for your kids. But you're not adult mountain bikes several thousand dollars for something decent that you're going to feel good about. Let's just say this is well under two grand. Plus you get the discount. And it's pretty much like a scooter that you can ride around town. So you can take it off road, on road, ride around town, act like you're pedaling and you're zooming. So look, whether you're you're, really want to get going up those hills. This is the way you want to go.

Go check them out. Our good friends at MacFox bike on social and www. macfox.com. That's M-A-C-F-O-X. Yes, we appreciate them. And you'll appreciate us if you'll get one. I might ride mine this afternoon, Chris. It's right.

It's exciting. I think you should. For sure. Hey, just be careful. Got to be careful. I get a thing on the open road. You're taking a spill going 30 on the back trails. It could get interesting.

That'd be some good you see right there. Good. Cool. As mentioned, give our other show, Vib Science, a listen. The Vib Science podcast, we're making health and wellness the only alternative. And there is no alternative when it comes to health. Chris, any final words today? Hope everyone has a great weekend.

Hope for beautiful weather everywhere. Exactly. Spring is coming. Spring is coming. We appreciate everyone. You can find us on all the Instawebs. At Chris Brobie Hanson, at Ryan Offord. We appreciate you.

This has been Right About Now. To listen or watchful episodes of Right About Now on the web, go to Ryanisright.com or follow at Ryan Alfred on all social media platforms.