Right About Now - Legendary Business Advice - The Week of May 19, 2023 Marketing and Business News: Candy Crush ‘Candifies’ the Jonas Brothers

Starting point is 00:00:05 You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 19th, 2023. Welcome to our weekly marketing, advertising, and news of the World Week. It's the World Week.

Starting point is 00:00:45 World Week. It's the World Week. May 19. What's up? Good. Did you have a good birthday? Hey, you know, we're celebrating this weekend. There you go. That's the smart thing to do.

Starting point is 00:00:56 Yeah. Nash had a baseball game last night. That's fun, though. Yeah. So, family fun at the ballpark. You went to the lake? Are you celebrating? Yeah, we're going down to the lake.

Starting point is 00:01:06 Somehow I worked my way into that. It was looking gloom and doom of lots of stuff. And somehow Nicole worked it out. So it looked like a good. wife. There you go. Yes. So, Lake weekend for Numero 46. Yeah. Exciting. Yeah. Oh. Yeah. It's a number. It's like a satisfying number, though. Sure. I made it. Yeah. 46. There you go.

Starting point is 00:01:28 23 was 23 years ago. It's wild. Hey. Thank you for that. You're welcome. You're welcome. He's got demoted. To an assistant producer. There it is. There is. Are you going to be grilling out at all at the beach? Oh, maybe some hot dogs. Some weeners or some Franks. Frank and Wieners. Yes. Wasn't that a dog, a movie, Frank and weenie?

Starting point is 00:01:50 I'm getting off topic. I really hope it was. Frankin. Back to summer grilling. Yes. Oscar Myers, Weiner Mobile, changing its name, at least for the summer, to the Frankmobile. The Frankmobile. Yeah.

Starting point is 00:02:03 So the Frankmobile rolls out with a new recipe for the foods, brands, hot dogs. So it's a better recipe. 100% all beef. Yeah. Okay. So it's all beef in those Franks. No, no beef in the Wieners. The Wieners are a mixed bag of meat.

Starting point is 00:02:21 Hey, oh. And shorter, supposedly, than the Frank. I just need our listeners to understand that this has been going on for 10 minutes prior. Yes. It's an iconic marketing machine, which is the Frankenweiner. Weiner Mobile. Wiener Mobile. Frank and Wiener.

Starting point is 00:02:40 That's what they should call it. That way you get both names. Exactly. The Wiener-Mobile. Maybe Halloween, Frankentiner. Because then you're really capitalizing on proud interest. Exactly. All about the Wieners.

Starting point is 00:02:51 Cocktails as you brought up. Like, it's like a never-ended. Yeah. You might be 46, but we both think like 14-year-old boys. And hey, if your name is Frank, there's Franks for. Franks for Frank. You can go up to that Frankmobile and get you some wieners. Frankly, I don't give a damn.

Starting point is 00:03:08 Sorry. Are you a hot dog eater? I love hot dogs. Oh, yeah. Chili or no chili? Yes. Oh, yeah. But no ketchup.

Starting point is 00:03:16 No, I'll, I can be tempted. Mustard? Yeah. Oh, yeah. Oh, yeah. Okay. No, corn dogs, hot dogs. Hot dog. Summer with a little chili on it.

Starting point is 00:03:26 Baseball game. That's peak comfort food. I'm so hungry. We always do this. We do this every single week. Yes. What a great marketing thing of all time. You had fun with the shape of the wiener.

Starting point is 00:03:38 You created a wiener mobile, Frankmobile, whatever the hell they want to haul it. It shows up around town. It makes everyone happy. Yeah. And clever, smart. Yeah. So, speaking of, yeah, the, check out the weeded the wheel mobile, Frankmobile. Pardon my French. Get your buns ready. There you go. Buns on buns. But speaking of things that make me happy, Candy Crush and the Jonas Brothers, these are two of my guilty pleasures. Candy Crush is candifying the Jonas Brothers in a new gaming tie up. I think this is fun. The Jonas Brothers just released a new album called The

Starting point is 00:04:08 album, which is really good. So have you listened to it yet? It's... I haven't. It's good. Like, just came out like last week or? Yeah, this, within this past week. I think it came out last Thursday. I like some of the Jonas Brothers stuff. I have loved them for a very long time. I'm ashamed to say that. Not all of it, but... I think I bought their very first album at a Christian bookstore when I was like... They sold the Jonas Brothers? Yes, at a Christian bookstore. Because they, at the time they all wore... Was it the cleaned version? I mean, they were Disney Channel stars. And I think it was because they all wore purity rings. And so, Christian bookstores were like, ah, we'll promote this. But yeah, so this is like a nice throwback.

Starting point is 00:04:45 I love Candy Crush. It feels smart. It feels fun. And this says that the tie-up also includes promotional video and a Candy Crush exclusive remix of the brand single Waffle House. The game continues to be popular, having celebrated its 10-year anniversary last year and surpassing three billion downloads since 2012. It's a bub-bibillion. Huge. Gaming's still huge on the phone. I still play Richard Bowl personally, which is Tecmo Bowl, like, copied, but football game. And I was never into Candy Crush. I definitely played the Fruit Ninja or whatever it was called. Oh, yeah, Fruit Ninja.

Starting point is 00:05:18 Yeah, I played that for sure. Did you do Temple Run? Oh, yeah. Temple Run or Skate Surfer or whatever it was. Like all those, like that format got duplicated a hundred different times. Candy Crush, I still play. And all those things followed the same kind of trajectory and the same game engine. Oh, yeah.

Starting point is 00:05:37 but they just changed the graphics. This is fun. Good combo. I assume Candy Crush still makes money from just like leveling up and stuff. Did you ever pay? Did you ever spend money on Candy Crush? I think I may have spent a $1.99. Oh, wow.

Starting point is 00:05:52 On some lives at one point. High value customer. No, no, I'm not. I'm cheap. But man, those ads get so annoying. I've been tempted before. Yeah. I see it at, they have it at Dave and Busters, which we should own stock of at the

Starting point is 00:06:04 Alford House. They have Candy Crush and Fruit. or whatever on these game boards that they're still making extensions of it. Yeah. So it's fun. Nice. We've got some rad news. Big rad news.

Starting point is 00:06:19 This week, number seven in business and marketing on the Apple Podcast Network. So thank you, everyone. Keep listening on the Apple Podcast Network. Yeah. Big deal. It is. Number seven. There's only six people we've got to go take down.

Starting point is 00:06:32 We're coming for you. Sabotaging. Cease and desist. And desist. And I get my developers to send some. Some brownies? In Trojan Horse? Yeah.

Starting point is 00:06:39 Oh, your podcast software, stop working. I'm kidding. Sad. We're going to do it the old-fashioned way. Just make it more popular. So I appreciate everyone that listens and continues. And if you want to go, if you want to listen to us twice, listen to us on Spotify once and on Apple Ones. I think we're like top 25 on Spotify.

Starting point is 00:06:56 You too, if you want to watch our faces. Yeah, exactly. What's not the love about this 46-year-old Frankenweiner? This week, we did have Jen Larson, speaking of men's dating coaches. She's a TikTok star. Keep going. I'll recover. Jen is awesome. Huge TikTok fandom like many others, including cry comedy over here.

Starting point is 00:07:18 She's great. Very blunt, very down to earth. Really enjoyed having her and giving tips and advice for how to grow on TikTok. So it's very functional as well as informational. If you're a man out there wanting to date, she gave actually some good tips. If you're a single man out there for how to get ahead. She knows because she had four brothers. Ah.

Starting point is 00:07:36 And learned it all the tips. and tricks and it still goes to them. So she cuts it like it is, a little bit of both. Nice. She's a middle child. Yeah, next week we have the founder and CEO of Good Ranchers. You've probably heard of that name before on our show. Ben's Spell. Ben's awesome. Family company, very down to earth, very transparent about how he's built the business and the ups and downs of going all in and the pains of that and then where things turned around for him. So this is a great entrepreneurial journey, how to get ahead, how to learn from what you're doing and how to go with your gut. Ben was really great, really just down to earth as much as anything. So I think people

Starting point is 00:08:16 are really going to enjoy both his story and then his foundational values for how and what. And it's going to validate everything we've talked about on the show, which I think it's a good spin right into it, which is good ranchers and good ranchers.com, the official meat sponsor, meat delivery sponsor of Ryan offered. And the radcast. Get $30 off with code radcast. And hey, go listen to Ben's episode. While you're listening, go to good ranchers.com. Look for the best deals.

Starting point is 00:08:46 Put it in Radcast. You'll get $30 off. You'll thank us for it. It's steakhouse quality meat delivered right to your house. I have stuff sitting on the counter as we speak to take to the lake. So it's going to be grilled this weekend. There you go. There won't be any hot dogs.

Starting point is 00:09:01 It's going to be all good ranchers meet all weekend. There you go. Solid. No friends. No winners. No cocktail weeners. Whatever. Just cocktail beverages. Yes, that's right.

Starting point is 00:09:11 Canned cocktails. There you go. I know you enjoy it. Yes, I do. I love it. Nice and easy. Go give them some love and go listen to Ben Spells episode next Tuesday on the radcast, everywhere you listen and watch our show.

Starting point is 00:09:26 We got some social media news. AI is not only taking over the world, but also our episodes. Google is boosting AI chatbot Bard with a visual search. and third-party plugins. And I, in my opinion, I think that Bard is going to end up dethroning or could end up dethroning chat GPT for the most used. You got the whole Google thing behind it. Right. Small company. You know money, success. Yes. You haven't heard of it. And users already on the platform. So if they figure this out and build it in, where people are already naturally using it, it's going to blow up. And the plugins

Starting point is 00:09:59 that are in the work, this is interesting, are ZipRecruiter, Instacart, Open Table, Kayak, Wolf Frame and Khan Academy. The new feature arrives as OpenAI's ChatGPT has garnered considerable attention in the marketplace. Yeah, I do want to see the image-based stuff come along a little better. It's a little clunky trying to Google lens or whatever the hell it is, like doing an image search. Because sometimes I do, I literally had a part. I was taking apart one of my 547 Bluetooth speakers and trying to fix it and I had this one cable. And I was like, I'll take a pick.

Starting point is 00:10:28 I was like, I was like, I had a use case for it to know what part to order. That was clunky as hell. Let me just tell you. Right. Never found it. Never will get that 30 minutes of my life back. But now I know. Now you can say back in my day.

Starting point is 00:10:43 Yeah, back in my day. Once the technology worked. My kids have it like, all they have to do is think about something and it's implanted in their head, the search findings. Ridiculous. You know where it's coming, right? Yeah. Probably. But all this stuff's coming along.

Starting point is 00:10:57 All you have to worry about it and know is that we are real and not AI. There's no thing artificial. Have you seen any of the Britney's. Beers stuff about her. There are like all of these theories that all of her, you've seen this? That she's AI. That all of her videos because there's like the conservator,

Starting point is 00:11:12 conservatory ship, whatever it is that she's been under. And that all of the videos that have been posted have been completely AI generated. It's a little like twilight zone. But that's what we're going to get into is what's real and what's not. That's like that's what's going on with the writers field strike right now. It's like the battle for real. But it's real. What makes it real?

Starting point is 00:11:31 That's a podcast for a different day. Yes. R-E-L or R-E-A-L. We'll have a philosophy spinoff. A real about. Real Reels. Hey, there's a business idea for you. Real-reels.

Starting point is 00:11:44 Right. No AI. Yes. So this is coming along. And I do think if Google can figure it out because a lot more people are using Chrome and they have Google search like naturally embedded. So they need to figure this out because chat TP-T is ahead of them and setting this pace for the category. Yeah. So we'll see.

Starting point is 00:12:04 Next up, Google is deleting accounts that have been active for two years in a big security push. Yeah, inactive. Did I say active? I think you did. I meant inactive. I was like, wow. Yeah, wouldn't that be awful? Google will send multiple notifications before deleting an account and begin with those that were created but never used.

Starting point is 00:12:20 Smart. Yeah. This makes you wonder, is the cloud running out of room? Is that what's happening? Or are people just not? There only have so many Christina Yasi 438-49-2 at Google.com. I am so lucky with how weird my last name. So I'm almost always available online.

Starting point is 00:12:37 Yes. It makes sense. We talked about the blue check and verifying accounts. But this. And Twitter's doing this as well, going through and like getting rid of certain accounts that have had user names tied up. I will say the only reason I don't fit in effect. I bought my, I have my kids like, I bought like, I've over a username on every social platform. Their first and last name.

Starting point is 00:13:01 Hogan, Ritchie, Clayton, Ryan. and I'm remembering all my kids, Nash, Stephen. This is quite, I have four boys, so back off. But I do have all their, like, they, dot coms and everything, like nashofford.com. Yeah. Claytonofford.com. That's an all for. I got all those.

Starting point is 00:13:19 Just log in every once in a while. I guess so, yeah. I think I, I don't think I bought just the, or got just their straight juggles. Juggles. But I do have Instagram handles and TikTok handles as just their first names. Wow. So they're ready. They're the one.

Starting point is 00:13:37 See, they're the one. See, that's, hey, raising a brand. I'm writing the book. I'm going to have to live in all the ways with which I'll teach. Practice what you preach. Exactly. So we'll see where this goes. Tinder has been up in our notes recently, too, which is interesting.

Starting point is 00:13:51 And they are now removing social handles from bios as part of its updated community guidelines. Again, I think this is super smart. I haven't been on the apps in a long time, but this feels like a very wise decision. Tinder is updating the community guidelines. To keep the dating app safe and respectful, social handles will be removed from users' public bios, and it is discouraged to post private conversations with their matches on other platforms. The platform has a clear policy that prohibits using it for business promotion. Users should never post private chats with other matches without consent,

Starting point is 00:14:19 and accounts should be for singles only. Yeah. I mean, I don't really know the point of having the social panel anyway. It's like you, as long as you have a way to get to them and your messaging them, and you just, I don't know. Especially these people are dumb enough to put, like, their own personal information in their handle. Yeah. And people can stop. John Smith. Especially in a small town.

Starting point is 00:14:38 Like when I remember again, it's been years. But when I was on them, I'd have people be like, oh, were you in that show? And then I was like, all of my information was just very easy to find. Yeah. And I was like, eh. Yeah. I don't like that at all. Yeah.

Starting point is 00:14:49 Thank you. It makes sense. It's good for privacy. And TikTok is adding a new mental health awareness hub to provide users access to resources. The platform is also donating over $2 million in ad credits to organizations dedicated to mental well-being. I think that this is on the here. of those two girls. Their names are escaping me,

Starting point is 00:15:07 but there were two 18-year-olds who recently took their own lives on TikTok, and they had millions of people who followed them, and they were 17 and 18. So my algorithm has informed me of that a little bit, but I think that TikTok's during us.

Starting point is 00:15:20 With great size and great dollars comes great responsibility. You got to, they need to be ahead of this. Right. So they have a lot, billions of people using their platform. And billions of young people,

Starting point is 00:15:30 like so many young people, and that this technology is so, new and happens so quickly that we don't understand long-term effects of it. So I think that's a wise step for them to be taking. Yeah. And I hope it works. I hope it reaches the right people. Two million an address that doesn't quite sound like enough. I don't know how my mind. You'd like to add a couple zeros to that. Yeah. Yeah. Totally. It's just, it's a problem. And they need to be ahead of providing solutions to it if they're going to provide free and open access to. Right. Potential things that have harm. Yep. Yep. Hats off them for trying to get ahead of it or

Starting point is 00:16:03 responding quickly, but I think there's not enough they could probably do to stave this off. To really prevent it. Yeah. You just got to be careful out there. If you've got kids that are using the platform, just don't be naive about it. And it's not easy because they're going to want to use it. Their friends are using it. But it's got to be limitations and they need to understand that it's an entertainment platform.

Starting point is 00:16:26 And a lot of people are, it's not always reality. People are sharing things and talk about things. And yeah, you can get your feelings. Feelings hurt, but people are doing that for entertainment. Yeah. Absolutely. None of that's easier said than done, especially when you're 13, 14, 15 years old. But that's where the parents have to step in and the platforms trying to step in, but it can't do what.

Starting point is 00:16:46 It can only do so much. It can only do so much. Yeah, absolutely. But good for them. It seems like a step in the right direction. That's all we've got for social media news. This one kind of connects with marketing and social media. But the WNBA app is rolling out TikTok-style video feet to attract younger fans.

Starting point is 00:17:01 So Women's National Basketball Association has launched a brand new app that has short form quick swiping videos to help up their downloads. They have recorded 260,000 downloads since 2020 and 101,000 monthly active users in this past season. Look, this is smart also on the coattails of the women's NCAA tournament, which is one of the more exciting and followed tournaments for women's basketball. this is smart to try to take advantage of new fans and things of the attention that got on that. The women's game has improved a lot. It's sped up. The athletes are incredible. At a certain point, like, women and men's were always, like, compared on an athletic level.

Starting point is 00:17:45 But there seems to be storylines and different things that are making the women's game a lot more interesting. I watch more games on the women's tournament this year than ever before. Me too. And I think it's smart for the WNBA to tap. into that and create platform and do things that leverage that popularity growth. So this is smart because this is where that target is obviously spending their time. And again, building onto those stories to making. And I think we always thought that, and I did think this, I'll admit, I'll call me whatever you want, but the men's game, more action, jumping higher, athletic.

Starting point is 00:18:21 And of course, that has something to do with it. But I think it's just that the stories around the players were more known. And so when these women's stories get out where she's got this persona, she has this persona, and they're showing their attitude, they're showing their energy. And these stories got built around the players, the way the men's do, suddenly it got more popular. We live in a narrative society. So as soon as you attach narrative to something, it's going to be more popular. Yes.

Starting point is 00:18:46 And so I think if they want to learn from this, it's bringing more of those stories to life so that we relate more to those players or we have more. Oh, I love that one, that person's sass. No, I love her how hard she plays. No, I love it. And it's the same thing in the NBA, because it's like, guys get labeled as, well, he's a defensive shutdown guy, you know what I mean? Which isn't that exciting. But that's his persona.

Starting point is 00:19:09 And so I think the WMBA can tap into that, needs to bring more of these personas to life. And I think you'll see the popularity to grow. So smart play here. I completely agree. This next one, I think you'll like, Taco Bell is seeking to liberate Taco Tuesday as a phrase that has been trademarked by their rivals. What is it? Taco John has Taco Tuesday copyright or trademarked in 49 states

Starting point is 00:19:34 while a small business called Gregory's owns it in New Jersey. So Taco Bell has a campaign to liberate Taco Tuesday and break it from being this trademark phrase, which I think is hilarious. Yeah. Taco Bell's marketing has been on the money. Taco Bell said it's not seeking damage, and instead common sense usage for the.

Starting point is 00:19:55 the term. I guess they can't use it at all, which is funny. It's like, I think the Bronjames that talked about Taco Tuesday or something. Like, I swear he has something to do with this. Maybe. But anyway, it's, I've never even heard of Taco John. No, me either. And people use Taco Tuesday. I guess just the brands aren't. I guess I see it so much from people. Yeah. And like the hashtag on different promotions and stuff. I feel like we've worked with a couple of Taco chains and maybe not as big as Taco Bell that definitely used it. But yeah. Taco Bell's so big, they can't get away with it. It's one thing to put it on a sandwich board outside your location.

Starting point is 00:20:31 But if you're a giant chain and you're running a marketing campaign, exactly. Yeah. Exactly. You can do half-price margues, but. I'm the only thing I'll say is, and I love Taco Bell's marketing. And I like their food, too. So I have no problem with it. But I'll say this.

Starting point is 00:20:44 They are the biggest taco name in the world. And I don't feel sorry for them that someone was wise and trademarked this. And they're going, we can't make another billion dollars because we want to use it too. Sure. Like part of me, like I respect Taco Bell. I like their marketing and all that. But then the business side of me is too bad.

Starting point is 00:21:05 So that's the point of the trademark is so that big bad bears can't come hurt the little guy that might have taken an idea before them. I don't know. Might fall on the side of Taco John here. Maybe we'll get Taco John. Taco John. Who knows? Who knows? Who knows?

Starting point is 00:21:19 Oh, we'll blow you up on the number seven podcast. There you go. If you got to get outside of just. the other 40th States. Yeah. So there you go. And Elon Musk, because we cannot have an episode, I feel like we need our own segment just on what's Mr. Musk up to.

Starting point is 00:21:34 But he's now saying that Tesla will try a little advertising. And Tesla, as we all know, traditionally is skewed conventional advertising and instead used email referral programs, Elon Musk's tweets, and customer-made ads to build brand recognition. But at the 2023 annual meeting of shareholders, Elon Musk revealed that Tesla may try out

Starting point is 00:21:53 some new advertising. So if you need an agency, Mr. Musk. Yeah, exactly. But I think it might happen on Twitter first. What about you? Oh, yeah. For sure. I mean, I would be on Twitter. I'd say, screw my ego and everything else. If I said, we're never going to run advertising or whatever, and then he hasn't had to. If you own Twitter, you own the platform. There's a lot of eyeballs there. Yeah. And it skews towards people that want these electric Teslas. So I would be promoting it on at least Twitter. Yeah. Yeah. Yeah. Yeah. And we're doing some trades. some other networks. So it does say maybe using creating

Starting point is 00:22:27 Twitter may be used for Twitter. Yeah, exactly. So that would be. They have both the marketing team and the platform. So why wouldn't you do that? I think it's smart and I love and respect some of the things Elon does like strategically

Starting point is 00:22:45 in business. I dislike a lot of things too. But this one just seems to get out of your own way and do it. Run it. It sounds like he's going to. We might try little average has a little. But I can hear less about Tesla's though. That's just me. Sure.

Starting point is 00:22:59 New Jerk. I don't know. This is fru-frou. Again, I don't know enough about cars. Yeah. Really put much thought into it. Well, like, really. It's really good.

Starting point is 00:23:07 Oh, yeah. Sure. You know. If I could just walk and take public transportation, I would. I would. I'll have time for that sometimes. True.

Starting point is 00:23:18 We'll see. Anyway, we're always sponsored by company that I'm part owner. There's your little asterisk discretion, but take a vacay.com. Best way to get away, plant-based premium products right to your door from takeaVaK.com. We've got gummies. We've got natural vapor. We've got everything you need and a new roll-on pain relief, full spectrum means full relief.

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Starting point is 00:24:14 That's V-A-Y. C-A-Y. The only way to spell vacay. The only way to spell vacay. K, the way it sounds. You know where we're at the radcast.com. You can search for all of today's content. Search for all of our sponsors as well.

Starting point is 00:24:28 They're there. We'd love for you to give them a shout out. And you know where to find me. I'm at Ryan. All from all the platforms verified before you could buy it. For Saw your Rice on the ones and twos, my lovely co-host, Christina Yossi, cry comedy on TikTok. All platforms, yeah. All in all platforms now.

Starting point is 00:24:45 Indeed. We'll see you next time on the Radcast. To listen and watch full episodes, visit us on the web at the radcast. or follow us on social media at our Instagram account, v.rad.cast, or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of May 19, 2023 Marketing and Business News: Candy Crush ‘Candifies’ the Jonas Brothers

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