Right About Now - Legendary Business Advice - The Week of May 26, 2023 Marketing and Business News: Pepsi Presses Play on Summer with Bad Bunny

Starting point is 00:00:05 You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 26th, 2023. Christina Yassi, what's up? How was your birthday?

Starting point is 00:00:40 It was good. Good. Four six. 46. I thought you said faux sick and I thought you pretended to be sick, but that makes more so. Four six. Yes. Four six.

Starting point is 00:00:52 That's a southern accent. Get some lake action. You look tan. Hey, a little bit. I did. We did get some sun on Saturday and Sunday. I'm getting a watch tan, which is wild for me. Oh, look out.

Starting point is 00:01:02 Yeah. My Apple Watch. It's Memorial Day weekend. It is. Yes. Any plans? I think we'll salute the troops on Monday. We got a little cook out at the lake.

Starting point is 00:01:12 There you go. The weather looks a little shoddy. I know it. It's going to be iffy, but we'll have fun nonetheless. Absolutely. And, yeah, nothing big about yourself. Call my brother, of course. Yep.

Starting point is 00:01:23 In the armed forces that he is. And we're getting my surprise. He'll know by the time this airs, but we're surprising my dad with a puppy this weekend. So I know that I'm sure I will find ways to be over there this weekend. Be the cool on. A little puppy love. Yep.

Starting point is 00:01:38 Nice. I'm like you. I don't have to deal with any of the mess. Just the fun part. Yeah. Because I don't live. there anymore. Yes. Yeah, you can always move back home. Oh, yeah, don't. With the way my rent is going, it could happen. You never know. That's like the trend moving back home. I know. I asked my mom a few

Starting point is 00:01:53 a couple months ago, I'm like, does that mean how I could move back home? My, my room is no longer available to me at my parents' home, so I'm hoping that will force me to. Well, it goes in reverse now. Like, my mom will be moving in with us. Sure. That's how it goes. Like, it's all comes full circle. No, hell or high water. I will not move in with my pants again. No, I don't know. I'm not ready. I love. I love. I love it. I love. I love it. I love. I them too much to do that. We'll just put that way. I love them too much to do that. Yes. We hope everyone's had a great week. And hey, we hit number four on the business charts this week. Thanks to all our loyal listeners. Number four, man. Only three more hits and we're at number one.

Starting point is 00:02:29 I know. And there's nowhere else to go. We got to plan how we're going to celebrate when that happened. We've got slow these last three spots. There you go. I'm kidding. Listen more. Listen again. Share. Listen three times. Yes. Tag. leave some reviews. Yeah. Yeah. Go to Apple, leave reviews, Spotify, takes reviews. Or you can go to our website that Radcasts.

Starting point is 00:02:48 It always helps us out. We love that. Yeah, shoot some message. And we don't need any more guest requests. I'm kidding. You can always request. We'll contact you. We get plenty of those.

Starting point is 00:02:58 Our people will call your people. No, we do appreciate everyone listening. And I hope everyone has a safe. If you're on when and where, this might be, this might be July when you're listening. You never know when the place shifting happens when they're listening. But we're listening. But wherever, whenever you are, we appreciate you. What's on our small talk list here?

Starting point is 00:03:15 We have an update on our Taco Bell Taco Tuesday. Oh, yes. Hey, what are our sometimes updates? Yes. Yes. So if you're following along. Since you've all been on pins and needles, LeBron James is joining the Taco Bell fight to liberate Taco Tuesday.

Starting point is 00:03:30 I knew that. LeBron James was on that. You're not crazy. Yes, okay. He was trying to get a trademark. Yes, he was. He thought he came up with it. No.

Starting point is 00:03:37 So there's now a featured 30-second ad. I think this is so clever called Taco bleep. So they censor every time LeBron James tries to say Taco Tuesday. And this happened because in 2019, LeBron started sharing videos of him and his family doing Taco Nights. And he tried to copyright or trademark rather, Taco Tuesday and was unsuccessful. Because Taco John had already taken it. Exactly. But this is funny. He's got plenty of time to be doing two thousand. He's got it. They got bounced from the playoffs. Sorry, but just telling the truth. Not mad. He's one of that. Michael Jordan is still the good.

Starting point is 00:04:11 The goat. Yeah. I agree. That's from my era. Everybody's biases. It's like, it like a... Have you seen air yet off topic? No.

Starting point is 00:04:19 It's good. Is it? I really enjoyed it. It's worth seeing. Yeah. It's very interesting. I would recommend. I had time to watch a movie.

Starting point is 00:04:25 Sure. In a while. I watched a 45 minutes to an hour show between the attention span and time. Fair. It's fair. Both are fleeting. But more of the time, Nicole and I have been finishing up. We actually watched the end of some.

Starting point is 00:04:41 Severance, the first season last night. Yes. Man, go watch that. It's a slow burn, but you need to go watch it. Very good. So check it out on Apple Plus. Today's podcast brought to you by Apple. Yes, speaking of Apple.

Starting point is 00:04:54 Pepsi is pressing play on summer with the artist Bad Bunny and Apple Music. So today they've launched, earlier this week, they launched Press Play on Summer, which is their new campaign pairing the beverage brand with Bad Bunny. And this works, you can buy cans of Pepsi that have QR codes and you scan the QR code, and you can get three months of Apple Music. This is cool. I wish they'd have like a gamification. Like, always like the monopoly game.

Starting point is 00:05:19 Like, where there's a little risk of surprise or like the scratch off or something. Yeah. Like, do a little giveaway. Like, I'll have some suspense built into it. That'd be my only... Dopamine rush. Yeah, exactly.

Starting point is 00:05:29 You know, like playing the lot of. Yeah. But this is cool. But it feels like you can get three months of Apple Music anywhere. I feel like I see this promo all the time. It's more like, okay, after month three. Right. Now, by granted, it's still,

Starting point is 00:05:40 what, $15, $10, $10, I mean, still a gift, my 30 or $45 bucks. We'll take it. But how many times can you leverage that? Because you can probably find that three-month promo all the time. Leverage that into 12 months. If it was applicable to people who still, who subscribed, I would love this. If I could get three months free and not have that $12 charge hit, I'd be all about it. But I agree with the fact that it is the same but different.

Starting point is 00:06:03 I just bought into, I threw away all the CDs, soon as these services came available, because I bought a lot of music. And so when this came out, I was definitely spending more than, I would buy at least a couple, three CDs a month. Sure. Just in my music collection back of the day. And so being a music guy, I just go, this is, I love music to have access to this. It is definitely worth $12 a month to me. And you just go sign silver, forget it.

Starting point is 00:06:30 Cosette tapes are coming back. Have you seen this? Absolutely not. Yeah. Taylor Swift is releasing all of her music on. I used to do mixtapes for my girlfriends. Of course you did. I have a CD.

Starting point is 00:06:41 I have a CD that a boy I had a crush on made for me from Celtic. Yeah, Burning CDs was next, but I did mix tapes. I would make playlists dedicated to people. You know what's time that takes? That is true love at 15, 14. Here's the question, though. Would you recycle the songs for each girl? Or would you customize it?

Starting point is 00:06:57 Oh, it would be customized. It would be customized. But it would always have like my three favorites, which were like Millie Vanilli, beat it and something else. Like it was like a weird time. Michael Jackson beat it. Okay. Everybody was like, yeah.

Starting point is 00:07:08 And you go, Millie Vanilly. Girl, that's true. Oh, man. Had to show the full spectrum. That was like, Michael Jackson was like 85-ish. Then Millie Vanilla is like 87, 88. And they got busted for lip singing.

Starting point is 00:07:19 They were never the real band. Go look up that story if you're listening. And you want something interesting. That's a fascinating video. We can have an episode on that, actually. Millie Vanilli. They were a band that was made up. They looked the part.

Starting point is 00:07:30 They had dreadlocks. They looked cool as shit. And like the songs were great, but it wasn't them. It wasn't them. They didn't, like, supposedly they could sing. but couldn't. It was a total catfish. That's fascinating. So there you go. There's your lesson. That's great.

Starting point is 00:07:45 Nonetheless, bad, did you see the memes of Bad Bunny and the Kardashian? Yes. Oh, yes. Her body language. I was like, uh, yeah, something's not right in wonderland there. No, no. Chasing the rabbit too far down the rabbit hole. Yeah. So we'll see. Bunny, as it were. This is fun, but gamify a little, make it a little more fun.

Starting point is 00:08:05 Yeah. I don't know. I won't like a scratch off or, you don't know what you're going to get. Yeah. Yeah. Behind number door number three. Give me a year of Apple music if I get the right by the right can. That could be fun.

Starting point is 00:08:16 Yeah. Or the like when you screw off the lids and have the prizes on the lid. Anyway, they should contact us. Yes. Next one is fun. L.L. Bean is ditching social media for the month of May. So they're almost out of this hiatus. And here's how they're doing this for Mental Health Awareness Month, which is the month of May.

Starting point is 00:08:31 They're taking part in mental health awareness, not posting on Facebook or any other social media all month. This is to show their value with, Gen Z, mental health, and encouraging their consumers to get out in nature and not be on social media as much. That's cool. I get it. I think it's totally necessary being in making money and having an agency based on social media. I didn't even know L.L. Bean had social media until I found out they weren't on it for me.

Starting point is 00:08:55 Does people still buy those catalogs or get the catalogs in order from or is it all online now? I sue it's online. I don't think it's online. I would assume so. I remember I had it was, I think it was like my ex-wife's aunt or something. Like they gave the whole family, like the exact same present, all from L. Bean, just different sizes and colors. Because let's build the outfit, like khaki pants and a collared shirt and different colors. And Lanz End and and Edie Bauer confused.

Starting point is 00:09:21 Lanzand for sure. Same thing, different font. Eddie Bauer, I don't know if it's just because it was always the Ford Explorer, Eddie Bauer edition. I kind of differentiate. But LLB and Lanzan certainly. And the first catalog people. And I guess they've gone to social media. Right.

Starting point is 00:09:38 But what's interesting is that the article says is values are increasingly playing a role in consumer loyalty. So it's less about product and more about what the product stands for, especially among Gen Z who are becoming a huge piece of our consumer culture. And 71% of Gen Z report that they like it when brands make mental health a value in their company. So the thought behind it, I think, is really smart. But I'm curious to see how this is going to help. revenue moving forward with them. I don't know. I saw there was a Harris poll the top respected in Patagonia's like number one for the ninth, like number time in the row.

Starting point is 00:10:14 I didn't see it all being near the top. Yeah. They're a nonprofit now too, which is cool. Yeah. Just came a nonprofit. That's what happens when you make a billion dollars and then you can go, all right, we don't need to make it. I don't need to make any more money.

Starting point is 00:10:25 Capital campaigns from here on out. Doing good is good for the bank account. That's a slogan. You know, good for you, good for the bank accounting. Now, they do practice what they preach. I do respect what they've done. Yeah. I agree.

Starting point is 00:10:40 So I think they do practice what they preach. Sometimes this is all for sure. I think Patagon has kind of lived it since day one. I think they've got the integrity. But we'll see. We'll see if L. Beans, social media pops if we're not doing any social media. Yeah, true. Time will tell.

Starting point is 00:10:53 Boutful. We got some Radcast News. This week, Ben Spell, if you miss it on Tuesday, one of our official sponsors. But I like Ben a lot. So we had them on the show. So family run business, American made, and an American entrepreneur journey. It's really great talking with Ben. Everything about really some surprising things about the beet business.

Starting point is 00:11:13 You want to know 80%, up to 80%. Sometimes depending on the store and the location, can be imported meat. It's scary thought. You don't know exactly what you're getting, but you do when you use Good Ranchers, which we'll talk about shortly. But Ben was awesome. Ben Spell, CEO of Good Ranchers. Check out that episode if you haven't already.

Starting point is 00:11:31 And next week, Sun Ye, founder. of Nautau's Nation and a TEDx speaker. Sun Yi is one of my favorite follows on Instagram. He catches my radar all the time, invited him on. He knows an ad agency out of New York. He lives in Austin now. Very dry humor a little bit, but a fascinating and very thoughtful interview. I think people get a lot of value on how to grow on social media, how to yen when other

Starting point is 00:11:57 people yang, so to speak, go left when they go. He's definitely a contrarian when it talks about that. but what he is a great storyteller. He was great on the show. And I think you'll get a lot of value if you want to know how to break through on social media. And he also does some great coaching. So check it out on Tuesday, Sun Yee, founder of Night Owl Nation next week on your number four podcast in the world in business and marketing. Yes.

Starting point is 00:12:23 So speaking good ranchers. Yes. It's almost summer. It is. And you know what's going to be on the grill for Memorial Weekend? Good Rancher Steaks. Yes, it will. New York Strip.

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Starting point is 00:13:02 the official meat delivery sponsor of the RADCAST and Ryan Offord. And I know Christina loves them as well. Yes, it also keeps in your freezer for a long time. Yes, it does. That's the thing. That's the best thing. Look, I'm going to do a little education here. And I had to learn this in the last few years.

Starting point is 00:13:17 I learned this for someone else. I trust the meat industry. And if it's flashed frozen one time and you put it in the back of the freezer, frozen, you don't lose any quality. Don't lose any taste. And I used to go, but do you really? I've done the taste test. Yep, can confirm.

Starting point is 00:13:32 Literally, I had one steak that had never been frozen, and I froze one of the exact, they were both were the same type, so they were like a prime cut or something like that. I froze them. I literally, once they, the other one defrosted, I put them, I purposely lost track of which one was which. Yeah.

Starting point is 00:13:50 On purpose, and you couldn't tell visibly or anything like that. Sure. Seasoned them put them on the grill, couldn't tell. Couldn't tell which one was which. It tastes them both. There's no difference. If you don't lose flare with or flash frozen, one time and that's how Good Ranchers delivers it right to your door and their door's good steak.

Starting point is 00:14:06 It is. Prime steakhouse quality right to your door. Good Ranchers. Good Ranchers.com. You got some social media news. LinkedIn, who we don't often speak of in the social media world, is bringing verification tools to its job post. They announced this verification feature on job posting to help recruiters and candidates build trust. LinkedIn's verification measures do not involve paid subscriptions or blue check marks. They are available for free and focused solely on on confirming users identities. This is what it should be. Yeah.

Starting point is 00:14:35 This makes sense. Even though I rolled my eyes at the Google thing, it makes sense because there's a lot of scammers out there using Gmail. You would almost think that this would have happened first. Yeah, yeah. And there are a lot of people owning multiple companies, hiring people. I'm on LinkedIn and see these things enough that I do. Things come across my radar.

Starting point is 00:14:52 It's a real job. Like it's a post by someone. And I'm like, I don't know what exactly they're luring them into. Right. It's just maybe like a recruiter trying to build a pool up. Oh, yeah. The amount of times I got like interviews like that right out of college. Yeah. And I was told it was this like fast-paced work environment. I'm like, this is tech sales. You want me to stand in Walmart and sell AT&T.

Starting point is 00:15:13 Yeah, exactly. No, thank you. Make six figures. This is just as long as you like to work hard, we'll play hard. And I was like, no, I'm out. Thanks so much. Yeah. It was the cart girl job at the local golf course. Yeah. Hey, there's money in that, though. I bet I would do. I know, but like sales. entry-level sales.

Starting point is 00:15:31 Do you like golf, fast-paced, and flying lips? Talk fast talkers. When you go to the movie theater, they're like, have you always wanted a career in the movies? I'm like, I'm not sweeping popcorn. That's not a career in the movie. Yes. Hey, it's marketing, even the job. Exactly.

Starting point is 00:15:44 Absolutely. Good for LinkedIn. Yeah. This next one is, I love. It's super interesting. Microsoft Azure AI studio is letting developers build their own AI co-pilets. So you can customize and combine open AI models like chat GPT, or GPT4, which we know is better, with their data, text or images to create chat

Starting point is 00:16:04 assistance or other types of apps that can reason over private data. This is the next phase, right? Yeah. Okay. It's got all of the internet data. Some of these are internet connected. Some of these are date back to what a year or two. It depends on which platform you're using.

Starting point is 00:16:19 But this is the next iteration when you can allow it and feed it your own data. Yeah. So that it can be truly applicable to what your. doing or what information you need, whether it's your job, whether it's, I don't know, past medical history, whatever it might be. This is where, and really, I think the naming of this has been a little convoluted. At the end of the day, this is where it feels like it's headed where we all have this personal assistant for knowledge. It's our second brain. Yeah, yeah. It can, you have to prompt it, which is why there's prompt engineers and all this and asking

Starting point is 00:16:56 the right questions, but it's really having, if our brain just can't absorb it, and this is where learning in education, this is where it gets deep for me with like where we're going. Like you certainly need to, I'm not advocating for education going away. Sure. But when and these things start to get built into the phone, which they already are, but like right there all the time, even when they start tapping in like our own thoughts, maybe, I don't know, get a little weird. but do we need the knowledge or do us our assistant need the knowledge because it's readily

Starting point is 00:17:30 available and it's kind of like math do I need no calculus or can I just ask my assistant if I needed it for something and then it becomes if your sister's doing everything then what are you at what value are you adding but I think there's still reasoning and we're not quite there yeah but it does raise all those questions no and it's again it's progressing ridiculously quickly it is at a shocking rate. But I do think this is like the the next frontier, so to speak, is this personal assistant where you've granted

Starting point is 00:17:59 this personal data and this access. And you've kind of like now, when you sign up for these ads, you actually are granting your privacy, right? Any app you download. Yeah, here's my information. Instagram. You're saying, okay,

Starting point is 00:18:15 you can use my information and I'm going to use your app for free. And when you allow the chat to you give this technology, you give this technology, you give your assistant the knowledge that it can then use to benefit you. It's a similar type process. But it's going to be fascinating where it goes. And this feels like the next iteration. While we're on the next iteration, Adobe is bringing fireflies generative AI to Photoshop. So it's only available in the beta version of Photoshop, but users can use natural language, text prompts, or describe the type of image or object desired. And Photoshop

Starting point is 00:18:46 will help them create it. Yeah. This is interesting. I've seen this stuff. It hasn't quite gotten there for me yet. Like I've and Sawyer, who's our producer as well as a creative, highly creative designer here at the agency is agreeing with me. You plug this stuff in. Like it's just not quite there. Like you ask for something and it looks fake. It looks weird. The thing is always so off. Yeah. Maybe it's going to get there. I'm sure or eventually. But I don't think it's quite there yet. And it's going to be interesting, like video and stuff, like how bad it looks before it looks great. I don't know. It feels like it'll look like what's his name's Avatar with Meta, Mark Zuckerberg's like

Starting point is 00:19:27 Dead Eye Avatar that was like 2003 game graphics. I know. So we'll see. Yeah, it's coming though. Now we're onto our marketing section. So inside Google's plans for improving paid search with Generative AI. So we're transitioning, keeping on the AI train because that's what's happening right now. Google is utilizing Generative AI to ease the workflow for digital marketers. Hello. By introducing campaign creation tools, the latest updates include a conventional experience with Google Ads, automatically created assets and product studio, which help e-commerce merchants create product imagery faster and at a lower cost.

Starting point is 00:20:01 Early adopters saw an increase of 2% more conversions at a similar cost per converter. Okay, I just read the rest of that article. It's a little jargon forward, but it's still it's coming. I don't want to say it's coming for jobs because I don't like that language. I don't like that, I don't like that mindset, but it's everywhere. It is. I think all of this is raising the floor.

Starting point is 00:20:26 What do I mean by that? Right now, before generative AI, the floor is you at least know, you have to know how to do something, but the floor is really low. Because just doing something doesn't make it good. Yeah. But now the floor is good,

Starting point is 00:20:44 because generative AI will generate good. but the cream will still rise to the crop because great is not here yet with generative AI. Does that make sense? Yeah. And so even with paid ads, it's the same thing because I've seen this stuff in action. And the way it's still, there's a human component, a reasoning and a creativity to these things that get layered on that are necessary to stand out. All it's done is make average higher. That's all it's done.

Starting point is 00:21:14 It's raised. If the standard SAT was, I don't know, 700 or whatever it is, now it's 900. But so you're going to have to hit 1100 to stand out. It's no different than this with paid ads. If you want your paid ads to do better, yeah, you can use this, but so can everyone else. So the baseline's gone up, but the ceiling, it's still, the cream will rise to the crop. Yeah, yeah. So, yeah, we'll see. But anyway, it's fascinating.

Starting point is 00:21:40 I like, right now it's shortcutting things. So it's creating more speed and efficiency. because you can get to the average quicker. Yeah. But then you've got to layer on, I don't know, things that I don't think. It may ever be able to do. Because I'll tell you what, I'm starting to read more and more blogs and more and more things where I'm like, this is written about it.

Starting point is 00:21:59 I'm starting to see the cracks. It's starting to feel like, okay, it's content, but I can tell when a human wrote it. And I don't know, there's just certain things that really stand, the storytelling. And it's clear that AI has a problem being contrary. Like it wants to, it can't take a side. And so anyway, we'll see.

Starting point is 00:22:20 Average is going up. Doesn't mean the top. Is it still available and wide open for you to excel? Use these tools to better yourself. Speaking of tools to better yourself, Peloton's latest brand revamp arrives as their revenue drops. One to two percent year over year. They've revamped their total app.

Starting point is 00:22:37 The revamp is the company's latest in a series of attempts to write the ship after a tumultuous few years. It's launching the brand. It is launching in the brands five markets globally along with a new creative campaign. They've totally updated their app. There's now a free tier. And it's a whole lot more, it's based less around the bike and more around workouts that you can do just in your house. They're written out. There's more resources if you just like to work out at home.

Starting point is 00:23:03 So we'll see how this goes. Look, a lot of things got unnaturally inflated by a scenario that wasn't going to last forever. So COVID, everything that happened with that, a lot of things got inflated to an unnatural growth position. Zoom saw this. Peloton saw this. A lot of things that are based on home base. And everyone made this presumption that we're never going to go back. Like that Genie wouldn't, I usually don't think genies go back in the bottle, but this one did.

Starting point is 00:23:34 Once we got over it and everybody got back out and people realized that the world wasn't ending. Right. Also, it's, I think part of it. with the issue with Peloton, it's so expensive. Yeah. It's just, it's so expensive. And when you had no other option to have group exercise or to do things, then yeah, you justify cost.

Starting point is 00:23:55 But now I can jump back on my bike, go back to the park. I'm going out. Or go to a cycle bar class. Like I can do the same thing with people. People weren't giving up those because they were making some huge transition that they wanted to make. It was an unnatural switch. And now they're trying to make up for it.

Starting point is 00:24:11 They've made some other. long-ling mistakes as it is. Yes, they have. This feels like the last stand. It just feels, to me, it feels like they don't know who their audience is. Yeah, I don't, I think because the reason they don't know their audience is because it unnaturally expanded to something broader than it never would have been normally. And so they had a hard time shrinking back down and then understanding exactly who that

Starting point is 00:24:36 target base is. Yeah. And I think they've, I want to be all things to all people. Okay, Jim, we're off the bike, on the bike. on the bike. Stick with the fucking bike. Make that the thing. Be the best one in that. But anyway, we'll see. I have doubts that this is, I think they've got bigger issues.

Starting point is 00:24:52 I agree. At the top. I agree. Our last article, Spotify, may use AI to make host reads for podcast ads that sound more like real people. Coming for you. So then if you're late, we'll just have AI, Ryan. I know.

Starting point is 00:25:08 Do the intro. You can't get this combination of Southern a accent. I would have seen it because look, Siri doesn't even understand me. I'm so unique. Sure. Series still can't say my last name. So I hear that. No. I'm like, you should see. I need to do a TikTok series on me trying to do to text. To see what it writes and to see how bungled it is every time. Yeah. If Spotify can do it, then good for them. Good for them. But there are software that's pretty interesting. Descript is one of them where they do captions or things, but they can plug in like single words if you miss a word or if they take out your ums and oz and luckily we don't have

Starting point is 00:25:47 too many of this stage but they do reduce them but if it feels like they need to fill a gap or you're trying to edit something it will plug in like it it has my voice down it could plug in one or two words to make it not sound crazy full sentences it sounds a little cadence and everything but this would be interesting I think look there's a guy that we had on the show who's making a podcast with his co-host is an AI, is a, is a, is a computer. That's right. That's right. And I've listened to it. She sounds like a more, I don't know, polished Siri. Like plankton and Karen from SpongeBob. Yeah. That's what it feels like. Yeah. Karen, it is. It's always Karen. Always a Karen. Oh. That's what we got. It's a moral weekend. Time for a vacay.

Starting point is 00:26:37 Yes. And there's always time at takea vacay.com. Official CBD. plant-based wellness sponsor of the Radcast and a company that I'm part of our full discretion. But let me tell you, this is, we got some new products coming out, a new CBD roll on. Yes, which you can purchase. Yes, and I actually strained my wrist. And my wellness physician, that's what I call him, he's a chiropractor, but he does a lot more stuff, has been using there. He has a version of it. So I'm supposed to be in this week or next week, so we'll see.

Starting point is 00:27:08 But it actually is making it feel better. So I'm going to see if ours can outdo it. go. We do have that coming out. So go check it out. TakeofaVa.com. We're having a 20% off sale now through Memorial Day. Yes. You listen on time. Yes, exactly.

Starting point is 00:27:20 That over there. Take advantage of that. Anytime you need a natural plant-based relaxation or getaway, vacay is your brand. Give them some love. Follow us at vaca.global on Instagram. And you can reach us at takeaVaVa.com. You know where to find us to radcast.com.

Starting point is 00:27:40 All of the. highlight clips, the video, merch, sponsors. I will say this. Let me say this. So I use this probably more than anyone else because it's our show and you go and I'm looking for something.

Starting point is 00:27:53 That search bar is powerful on our, if you go look up like Instagram tips, you'll find every highlight clip in every episode that we've done where we talked about Instagram tips. It'll bring up like literally those keywords. We've done a good job either accidentally or on purpose of giving all that. No, it was part of the spec outs.

Starting point is 00:28:13 But for real, you look at up a topic, you want to know something we've covered, we've talked about. I guess we've had, use that search bar at the radcast.com. Super easy. We've got all our content there and links to other platforms where we are. Any final words here on Memorial Weekend? Drive responsibly, drink responsibly, and thank you to our troops.

Starting point is 00:28:32 Yeah, we do appreciate everyone that's made the ultimate sacrifice, and we don't forget why we have the freedoms that we do For Sorry Rice on the ones and twos, Christina Yossi. I'm Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. dot cast or at Ryan Alford.

Starting point is 00:28:58 Stay radical.

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