Right About Now - Legendary Business Advice - The Week of May 3 | Amazon Live Releases Shoppable Ad-Supported Channel

Episode Date: May 3, 2024

TAKEAWAYS The changing landscape of the workforce, particularly the growing interest in blue-collar jobs among Gen Z The impact of AI on different industries and potential ethical considerations surrounding advanced AI tools The launch of TikTok Notes and its implications for social media and content creation The challenges of keeping up with social media algorithms and trends The development of an advanced AI tool for estimating life expectancy and its potential implications for business and marketing The use of personal data in business and ethical concerns surrounding its use TIMESTAMPSThe introduction (00:00:00) Introduction to the podcast episode and the hosts' banter.TikTok's new app (00:04:51) Discussion about TikTok's new photo-sharing app and its potential impact on the social media landscape.Life Expectancy Calculator (00:09:04) Exploration of an advanced AI tool designed to estimate an individual's lifespan and the ethical considerations surrounding its use.Gen Z's interest in blue-collar jobs (00:13:47) Conversation about Gen Z's growing interest in blue-collar jobs due to economic considerations and the potential impact of AI on white-collar jobs.The future of knowledge workers (00:19:03) Discussion about the potential impact of AI on knowledge-driven jobs and the changing landscape of the workforce.Conclusion (00:20:13) Closing remarks on the changing role of college education and the potential for AI-powered news anchors.AI-Powered Audio Journalism (00:21:11) Discussion on Curio, an AI-powered audio journalism startup, and its development of an AI news anchor named Rio.Changing Media Consumption (00:30:17) Exploration of the shift in media consumption, with more 18 to 34-year-olds listening to podcasts than watching TV.Live Shopping on Amazon (00:31:05) Explanation of Amazon Live's shoppable ad-supported channel and the integration of live video experiences with instant clickable purchasing options.Future Guest Lineups (00:35:53) Announcement of upcoming guests on the podcast, including Gary Vaynerchuk, and a discussion on the importance of entertaining and educating content. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Right About Now with Ryan Alford, a radcast network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cash in checks? Well, it starts right about now. What's up guys? Welcome to Right about now. offered your host. And this is our Friday, May 3rd, 2024, your week of business and marketing news,

whatever the hell else we want to talk about. A good friend, Chris Hanson. What's up, brother? What's up, Brian? How are you today, Big Dog? I'm good, man. Getting comfortable in the studio, starting to be like that old jacket that you put on. You're just getting in the seat. Climbing up in here. I got my belt. I got my products. I'm ready. And the product, hair products. It's looking nice today. Hey, I'll give you that. How many episodes have we quarter where neither one of us have a hat on. Not many. Not many.

Yes. And we're all hopped up on our good friend, Arka Sweden, free little pub for them. Shout out to do. I'm a natural performance booster. Damn. About fell over at home trying that this morning.

It came in the package yesterday. Sending the sample, I was like, I think I'd double-dosed accidentally. Like, dad, why you're streaming in the kitchen? Getting high. my own supply too high and almost went down low about it was like coughing i feel like i feel like i needed to step outside it was like it overtakes the senses but give them a shout out arc of sweden

good folks we had them on our other show vibe science vibe science not media go check that out chris and i talk about all the best and alternative wellness modern innovations and health on all that stuff. Hey, you can't do business if you don't have your health right. So go check that out. What's happening this week, Chris? What's happening down there in Miami in the vacate lounge? A little rainy afternoon here today. But I change your pace. I welcome a little overcast since it's always sunny here. Yeah. What's the event? What's South Beach got going on this week? Can he? You got the F1 races, baby. Oh, yeah. Grand Prix. That's a marketing event. Let me tell you what. If you've ever been to one of those or NASCAR, talk about like activations.

That is it. They got pop-ups. I can see getting ready for the weekend coming up all over the city. Yeah, any Ferrari's a gym on there besides yours. Honestly, it's been a quiet. A few exotics at the gym this morning, but nothing out of the regular. Yeah, nobody like. Ambo's.

Does the F1 like bring it in? Okay, everybody wants to bring in their own like exotic because they know the race is going on or is it like they're just showing up? No, I think you definitely have a lot of dudes like trying to get in on it. They pull out the cars. Yeah. He's got to get logos all over it and stuff. I'm paying logos on my Ferrari now, you know? No bumper sickers on my garage.

Yeah, not cool. Not for me. Yeah. I'll tell you one, though, you go to a NASCAR race. That is an experience. It's like the greatest tailgate party of all time. It started as a southern thing. I think it's nationwide now with just the popularity and everything else.

But I don't know. Still, I can go for the party, but I can, the going around the circles a hundred times. I'm like, okay, can't get into it. And I'm a car guy. I just can't get into, like, watching it other than hanging out and having a beer. Smelling gasoline. Maybe, uh, maybe the beer is what makes it more entertaining.

Yes, I know. Don't forget tomorrow, May the 4th. be with you. Don't want you to miss your social holidays. May the 4th, Star Wars Day. And then Friday, or excuse me, the 5th, today's Friday, Sunday, the 5th, Cinco de Mayo. Yeah. You go have some non-alcoholic margaritas.

Are you not like, you didn't even into that? Or is it just like mocktails or, eh? I'll have one. It's not like my first choice. And because $12 for basically like some juice, soda water. Yeah. Lime juice bright instead of that. Yeah, yeah, exactly.

Yeah. I mean, yeah, I do, I do appreciate it to offer that. Yeah. You know, I'm fine. Yeah. I see if herbal marguerite is in my future, I'll just go to tell you that. I might not wait until Sunday to have it, though. I don't blame you.

I know. On the lake. On the lake. We got some news this week. You know, TikTok's never been in the Me Too game, but this week they are. TikTok's answer to Instagram is notes. It's rolling out after several leaks heralding the arrival of the app. TikTok Notes is now available in Australia and Canada for limited testing.

Whatever the hell that means? According to the company, it's a separate free photo sharing app run by TikTok where users can share photos with written captions. Sounds familiar. Brows a central feed of posts by people they follow and probably some kind of story feature. TikTok's going for the whole Shabang here. They're like, they've eaten all the video,

like it's the most popular video platform right now. Now they're just going for the Juggler. They're like, all right, we're going to go and copy your base app, Instagram. We're going to try to just take it all. I don't know that they will because I still get a little fatigued

when I go down the rabbit hole on TikTok, but it's all attention. They're battling for attention. Whose platform you get the most attention? TikTok's already getting like six hours of every Gen Z or time of that. the day. They want seven, baby. They want it all. Would you be just excite you at all? No, it stresses me out. Now I just feel like it's another platform that I need to be doing

shit. That I'm already like, let's be real. TikTok, I think for you and I both is probably not our strongest platform. Yeah. And I'm already feel a little behind. So this is, no, it gives me anxiety, bro. I need to do more. Yes. That's why I got Lindsay and Natalie here. They're going to make me a TikTok superstar. I don't know. Blow it up, brother. Yes. Show me the way.

I don't know. I'll go down and it's a blaze of glory, whatever it is. I don't care. You know, I have fun with it. It's just I can't. See, I need somebody to tell me what we need to do on it. Like, I can't keep up with the trends and all that shit. I'm willing to do it.

But it's, I can't research it, think about it and do it and post it. You got to have a team for this shit. I don't know how people that, I guess they don't have jobs. and maybe they get paid influence or they know how they do it. I don't know how everybody else does it. Maybe that's why our productivity sucks so bad. U.S. productivity meter goes down with new Notes app launch. Yeah, like every new social app that gets released,

the productivity and the business productivity world goes down a percentage point. Yeah, and every time they change the algorithm, probably the same thing because everyone's spending days trying to figure out that. Yeah, exactly. Because we were just talking about the Instagram out of it. It changes every two seconds. Like you need hashtags. No, you don't need hashtags.

You need stories. No, only five of them. Okay, you need three of them. Two of them, one of them. We need SEO. We don't need SEO. Like it's like, what do we keep out with? Somebody tell me what to do.

What are you hearing? How are they making these decisions? They're just like, all right, guys, it's time for a change. No more than five stories. No more hashtags. Let's throw a curveball at them and just make them write paragraphs of random words. of putting the hashtag in front of it. They have a big black box, like office.

It says it's the Instagram algorithm. You go in there and it's just three guys going, okay, here's what we're going to do. They're like, hey, how can we really throw a curdle on in the smoke? We're just going to be two stories this week. We're going to fuck them now. Surprised. Son of a bitch.

Like, I just got it going good. I got everybody. I mean, everybody's feed. Everybody's going, I see your shit all the time. Then it's like the next week, crickets. They're just trying to screw with people. And keep up with TikToks, the algorithm or whatever it is. They've got like some kind of secret voodoo sauce going on.

Like I think the times I do get on TikTok and I haven't been on there in a while, I swear, I'm going to be that. I own a digital agency. I'm still going to be, I'm going to be that guy. My wife and I will be talking about a subject. And I haven't been on TikTok at three months and I'll go on there and I'll get seven videos. I'm like, how the hell do they do this? I think Musk already has a chip in our brains and it's feeding the TikTok algorithm.

Yeah, I feel the same way. It just has too good of a knowing of what I was thinking or talking about. Yeah. It's like they've figured out the connections. If he likes booze, he must like wine. He likes wine? He must like poker. All your vices are in one.

That's what to be. TikTok vices. That's what the algorithm is. What are your vices? I'm addicted to recipes. Addicted to golf. Just feed you more and more of it. Keeps you trapped.

Yeah, exactly. It's going to take down your life expectancy. That's for sure. But luckily, we're going to be able to keep up with it with this new app that's coming out. This comes for us from our friends at Perplexity. No, we're not confused. It's Perplexity AI. The Life 2Vec.

Could help them with this name. Life 2Vec. I think I'm saying that, right? Life expectancy calculators is an advanced AI tool designed to estimate an individual's lifespan based on a variety of health and demographic data. Hopefully not. How many beers I had last night? Developed by researchers from Yale and involving collaborations with institutions like the Technical University of Denmark and UC Berkeley. This tool uses deep learning algorithms.

You have one of those black boxes. Trained on extensive data sets to provide personalized life expectancy predictions. Now we're going to know how long we get to live. This is, Chris, do you want to know how long you get to live? Would you want to know if I could tell you right now? Hell no. And I've heard of people doing this. I think Dana White from UFC, some doctor gave him.

And he said it was empowering. I personally, no. I don't want to know. So I'm going to go, all right, what's this got to do with business? What's got to do with marketing. Okay. Here's what I got to do with business to market. When you get into the business world, what if this became like a real thing and you were hiring, you could plug in someone and you know whether or not they're prone to, they're going to have an accident six months.

Would you hire them? No, this just sounds like the life insurance companies. Yeah, exactly. Like how this data gets used in business in other things. it's a slippery slope. Yeah, I don't like it. I just, I don't know. I guess it depends on the person.

Maybe some people find it empowering. I just. Yeah. I would ask Sawyer our producer. Sagar, do you want to know, would you want to know if this app could tell you how long you'll live or when you'll die? So I was really thinking he's a deep thought about this. He would, though.

Sawyer would like to know. All right. knows the one yes i don't really want to know i've just kind of goes against my whole mantra not thinking about it's just be all i think about yes we all know you should know so here's today's news if you walk away with nothing from today's episode if you're listening to this episode you are going to die at some point that's the news but having to know when it is i don't know i don't want to know that shit i think because i think you just bill Also, I don't believe it.

For example. Oh, you don't believe you're going to die, Chris? Man, you really are on that. Yeah, God, grow. No. The spirit lives on forever. No, I mean, I'm thinking I could go out and drive today. Can it calculate some guy on a car that just slams into me and kills me?

God forbid, I don't want that to happen. But how does it take into account these random events, right? Is it based just on your health statistics? Yeah. It's based on you have to put in every ounce of data on yourself. And so, I don't know. I think it's a family history, current, like, health, blood type. Like, it's pretty deep.

I was reading into it because I was like, I don't think I'm not going to do. I'm going to pass. Plus, what are they going to do with that data? Yeah, that's the biggest thing. It says, however, its use is surrounded by ethical considerations and limitations that must be carefully managed. No shit. because the life insurance companies have shown such ethical standards.

Yeah, exactly. Life to Vec, AI death calculator. So you'll check that out. It's interesting nonetheless and brings up a lot of potential discussion. This was interesting and not surprising, actually. Gen Ziers are choosing blue-collar jobs. This is also from perplexity. A significant driver for Gen Z's interest in blue-collar.

jobs is the economic consideration, particularly the high cost associated with college education and the burden of student debt. Blue Collar fields often offer. That's a nice little collection. Often offer the opportunity to earn while learning through apprenticeships, which can lead to a stable career without the financial burden of a college degree. Additionally, there's growing concern about the impact of AI on white color. jobs, not terribly surprised.

Look, I've been thinking for a while with my own kids, I'm like, they need to learn like a skills trade. Like, where it is. I'm thinking back to actually 20 years ago, like back when we came up, they had these classes like mechanical drawing or you can go to the career center for, I don't know, putting on a muffler or something. Yeah. Whatever it was.

But you need to learn to work with your hands a little bit because the computer's probably are going to be doing a lot of the educational things. things. They can process a lot faster than we can. So it's probably going to be more demand for this type of work. I agree. I was talking about this actually this weekend about companies I would like to get into businesses. It's blue collar stuff, pool cleaning, HVAC, stuff that no matter what, there's always going to be a need for. Right. If you could no longer be an executive, what blue collar job are you trained for, Chris. What could you go do? Can you change some oil? I could. I don't want to, as far as owning a business, I'd like to be in the roofing solar business. I know my buddies are

crushing that right now. Do I want to be doing it myself? No. I think about like lawn care, but then I'm like, we have robot lawnmowers at some point, like they do. Yeah. You got a Roomba going around your house, how long before? Then you, you know, then you. You see the stories. A-year-old run over by robot lawnmower. Chihuahua killed by robot lawnmower. Freddie was just out for his morning bathroom break. And mower AI got a little ahead of itself.

It was trying to make its owner happy by cutting the grass little earth and planned today. I think this is a good thing. I do think it's a good thing. I think back to all my manual labor jobs working on the beach. I was in a good mood, but I was exercising him outside, physical. I think it would be a good thing. Yeah. And I don't know.

You need to learn. I'll say this. Like, my dad's like a master craftsman. I grew up, but he taught me how to use tools. I was never as handy as him, still not, but I know how to do it. So, especially if you buy a boat, let me go ahead and tell you, if you weren't handy, you're screwed. YouTube becomes your friend very quickly. Because boats, shit just happens on them.

Sawyer, what's going on? Yes. Sawyer has brought up the Landroid, robotic lawnmower. I knew it. I do it had to exist. This is it. Automatic lawnbore, fully interactive here.

What's the price of that bad boy? Well, let's see. 2,500. Oh, well, no. starting at 600 for up to 1-8th of an acre. That's the smallest yard. It must be in New York, maybe Miami. You have small yards down there, don't you, Chris?

Yeah, unless you're like got a $10 million house. Yeah. So they do exist, robot lawnmowers already. So these blue collar jobs are even getting taken up. But I still think you've got to have a plumber. You have a robot in your house doing your plumbing work. Yeah, plumber, IT. Yeah.

I don't know if that's considered blue collar, but. I don't know. Setting your, like your computer, like, actually up the physical thing or like the... I got a washing machine repair guy coming today. Hey. That's not going to be a robot, I don't think. No. You'd think it would be.

Like, these things are all connected. They should be connected to Wi-Fi. It should be like, I don't know. All should be driven by the operating system or something. But I guess the gear breaks or something. I know all that those dirty clothes you're watching. Chris, that compulsion you have. Yeah.

You like to overfill the washer. Float it up. And you try to take a bath in there. That never worked out. That's in a while. He broke the gears. I don't know what's fucked up, but it's stressing me out. Yes.

Hey, you get your blue collar going. Go get your washing machine repair guy, of course. Whatever that might be. Either way. I just think what you're going on online. you're going to see here is all these knowledge workers are going to get pushed out because I'm just saying these computers can think faster. Like knowledge is becoming very cheap. Like you used to be, okay, you got to go to this person, that person that's collecting lawyers, insurance. Like,

AI is going to replace those knowledge driven jobs and where there's not more insight and if it's just because if you really think about it, especially insurance, man. Law, there is some practice that goes on there and work through like some of the strategies involved and even I guess AI could do that. But the insurance purely, okay, you're at this category. You need this. You qualify for that. I don't know. So I think we're going to be a blast to the past with some of the stuff with getting back to

what are humans best at. And critical like thinking is important, but pure knowledge is cheap. So I think I tell you if you're out there, learn to think about thinking more because you've got to be just regurgitating knowledge is not a skill set anymore. And so I think you're going to see this. And I think, I don't know, the whole college education thing, I don't even get me started there. I'm probably going to pay my kids not to go to college. And I'll let them go somewhere for a year. They get their social stuff in, learn to be human beings.

and socialize. Do that for a year. Then I'll pay you not to go to school because if that curriculum doesn't start to change to more real world application, come on. I believe in the experience, like the human experience aspect. That's why I'm like, I get that part. Meeting people, diverse people, like, understanding how to work with people and teams. Okay, I got that.

But like the curriculum itself, it's like, we got to get. And it's changing, like what we're talking about here. What people are going to need to know and learn to do is changing so much. So that's going to be the real driver, I think, of change. So we'll see where that goes. Curio, AI news anchor and AI powered. We're going to have robots doing this, Chris. They're not going to want to hear us anymore.

Curio and AI powered audio journalism startup has developed an AI news anchor named Rio, designed to enhance the news consumption experience provided, providing personal. personalized news briefings and trusted sources. I played around with this. It's pretty cool. Essentially right now, you load the app on your phone. You plug in like an art, like an interest. Okay, business news.

And it'll bring up articles related to business news. And it turns them into like mini podcast recordings of the audio of the art, of the long form article. And I think they had some commentary. But I couldn't even get a sample. They wanted $27 like immediately. And I'm like, damn. how about a trial or something?

It's like everything. Let me get a side. Everything now you have to put a credit card in to try it. I'm like, they're banking on you for getting it. Yeah. Every time. So I didn't pug in the card.

I was in a hurry number one. But at the same time, I'm like, shit, I'll never remember if I don't want to keep this. But it's an interesting experience. Do you want to, everybody is different strokes for people.

Some people want to watch the news. We want to listen to the news. we want to listen to the news and some people want to purely read it. So it's just depends on what activities you're doing while that's happening. And that's why podcastings has its place on the treadmill. You don't listen. You get dizzy reading like I do. I'm not trying to read.

I'm on the treadmill. I'm like that guy. Like over. Yeah, you've done it. Like you're trying to read an article or something like the bell gets like sideways on you're like, I'm good. It's just my head hitting the handle.

Like trying to read an email while I'm walking on the treadmill or running. That's happened to you. You know it has. I hope not. I've definitely lost my balance, but I've never taken a spill. I've never fallen. I'm just about losing the balance.

Your foot isn't quite on the belt. Oh, yeah. But nonetheless, Curio's AI news anchor, Here's what's interesting. They now, have you seen these, the news anchor that's totally a robot? It's a person. They's just talking with like just an absolute like fictional person. Like an AI person.

Yeah. Yes. Like just talking. I've seen like examples of it where it looks like a real person, but it's completely. Yeah. There's this technology now where they're going to be like celebrities are. creating like their duplicate. It's actually them, like me right now talking,

V-viewed, whatever, but it's not me. It's just AI is taking over tasks, like truly scaling yourself. Crazy. Yes. And so, I don't know, do you like listening to the news, watching the news, or reading the news? I like watching.

Yeah. Yeah. I'll listen to a podcast in the car. But if I can choose. Last time you watch local news on TV. Oh, dude, this weekend for 10 minutes. I'm like, let's just accidentally. See kind of like it's the free apps on my TV.

I'm like, let me just see what's on the news. And then within minutes, I'm like just more drama, negativity. Yeah. Nothing good. I don't think, I don't know. I think it's different ways to do it. I just don't know if people want five minute like robot synapses or not. I'll be curious.

They're going to have to expand this a little bit. I want to see. At first I thought, because the article, excuse me, they had the guy, like, on this, like me at a news desk.

And I was expecting, like, Rico Suave or something, like some AI generated guy, like doing something, but it was just the audio. And, no,

I want to see, like a news anchor at a desk. Yeah. I want Tom Cruise doing the little. That's what you're going to get that. You're going to be, you're going to be like, I can do skins of things.

You're going to be like, I want Tom Cruise. feeding me the news. You just be able to ask for whatever you want. You can see that world coming. Yeah. I want Shaquille O'Neal giving me the recipe for breakfast. And I think even, I think Amazon Alexa has that already.

Like you can change the voice. It's like celebrities. So you're going to do the same thing like news or whatever. We get this fine line of what's real and what's not. That's the scary place. Here's not so scary. This is fun. Fanta reimagines nostalgic Wanta Fanta platform to reach Gen Z.

We're always trying to reach certain segments. I thought it was pretty cool and I'm not Gen Z. This is from MarketingDive or good friends at MarketingDive.com. With the revival of its Wanta Fanta Fanta joins a slew of other marketers reimagining iconic efforts of the past and an attempt to reach younger generations. The effort tied to what it's built is an immersive multi-year and multi-platform brain experience was strategized in hopes of inspiring Gen Z to find the balance between their needs and wants, a framing that could potentially sway a demographic that has often sought better for you options in recent years.

Want to Fanon to shout out to the generation craving more balance and time out for themselves. It's so funny how we stereotype certain generations. That's a Gen Z crowd. They just want more time for themselves. Yeah. They're just a little bit more private than we are. Absolutely stereotypes for every generation. No soda and privacy is what we tagged them as. Is that really the two only categories that we're taking into?

That's it. Only those two. Wanta Fanta. I just like saying Wanta Fanta. Wanta Fanta. Wanta Fanta. My mind went to Willie Wonka for a second, but I don't know why. But it has nothing to do with it.

But I'll tell you what, you know who likes some orange Fanta? Nasha Alford you my youngest like we're going somewhere I'm going to ask them orange phanta I'm like you know something they don't have orange fanta everywhere I'm like they should he likes what he likes what he wants he's gin alpha he wants he he wants you know that gin alpha they expect to get what they want when they want it who knows that want the phanta for a sun kissed he'd settle for a sprite or Dr. Pepper. So he's loyal to Fanta for orange soda.

Yeah, he should be on this platform for sure. But I don't let them have soda like every time. It's just when we go out to eat. He can have an orange Santa with a salad. He's kidding. Salad. Yeah. Does he like salad?

He actually does. But the other kids are young kids that are big salad connoisseurs. A seven-year-old. He just turned a guy. He's no chicken nuggets for me, Dad. I'll have a Caesar. He does have some discerning taste now. Like my oldest and my youngest will eat anything.

Like sushi, yes, fish, yes. Rosal sprouts, yes. And then the two in the middle, they don't eat dick. Like it's like nothing. It's like chicken nuggets. And we're not like those parents to let them just our kids eat whatever the fuck they want. But these is, it's, I don't know. pulling teeth to get them to eat anything.

I don't know what it is. You're picky. Were you picky eater? You were probably that picky eater when you were a kid, weren't you? No, I was fine, but I had a cousin who was real picky. I remember clearly that it was always a problem. Yeah. When I grew up with my dad, be like, you can eat that son or you're not going to eat.

I'm like, okay. That's how I feel that was, yeah. So I'd have three green beans and go eat that candy in my room. I was a good eater. But two of them, damn, I don't know how they stay alive sometimes. I feel like they definitely have to have the soda machine or something in their bedroom that I don't know about. Because I'm like, you have not had enough to sustain yourself. Get to force it.

But anyway, Wanta Fanta, you'll get you on. We love to report on podcasting in general. There's a report out, youth report that 70 is from podcast, Prawn Newsletter. I'm not sure even how to say that, but podcast pro newsletter. If I could read, that's how you'd say it. Podcasts pro newsletter. Youth report the 74% of 13 to 34-year-olds agree that putting on a podcast while doing other things keeps them entertained. Okay.

Here's the deal. More 18 to 34. This is 13 to 34, but 18 to the world listen to more podcasts now than they watch TV. Two on that one for, like, really think about that. That's how much the media change. Media has changed consumption. like the thought of and it look this is like YouTube and like streaming video that's why not like that from like live TV like literally flipping channel television

right more listening so in other words stat yeah in other words if you're business you need to be marketing on podcasts hint hint Amazon Live unveiled a shoppable at supported channel accessible on prime video and freebie amazon's ad supported video on demand service this comes to us also from marketing dive i've been talking about this in asia like this like the great all the rage of like live shopping like on all the tvc yeah but on social media like on ticot and on going live on instagram and doing it it has to take it off as much in the u.s but i feel like we have these technology now where you've got this integration where you're and look they have made it easier with all the shops on TikTok like shop,

TikTok shop or Instagram shop where it's almost instantaneously, but it's tying together that live video experience with like instant clickable. Like the QVC, the thing. QVC, you got to still picking up the phone. I have the online like thing now. My wife's mom still orders shit from QVC.

I thought I didn't think it exists anymore. And when over there, there's like a box on the table with QVC. I'm like, this. like this and it calls like how my mom orders a lot still have a lot from g-me-c-cad. I'm like shit. But it the experience makes sense to be though. You're watching, you're getting the entertainment of influencer whoever it is and having that boom. Tie that to two-day shipping and you're like it's about when you get it when you want it. Have you ever ordered something while watching like a video of someone doing it right then?

Probably. I'm a pretty impulse buyer. It's a good enough sales pitch. I'm probably hitting that buy button. Chris has 17 Amazon boxes on his table. Yeah, dude. I have that ailment. As a salesman, I get fucking sold easy too. He's got a snuggy.

He's got a snuggy. He's got that helmet that has a straw with it. Yeah, dude. What's that other, like the rubber spray? Yeah. Quick seal. You've got yourself, you're trying to put together a see-through boat, like that guy on Quicksil. Yeah, exactly.

I need to patch my see-through boat. I have ordered some shit that there's no way I needed it. And I say to my wife, like now the box will show up. I'll be like, who's that box for? She'll be like, I got influenced. No, no. It's like just, I was influenced. Under the influence.

Yeah, that's what it is. Yeah, true, bro. But live shopping, the channel offers 24-7 program. featuring content from celebrities, creators, and brands. The initiative not only enriches Amazon's ad business, but also enhances the viewer experience. Yeah. It enhances it by making it too clear.

Watch. As sooner or later, it's going to be like, if you blink twice while watching, it orders it for you. Yeah, like, I didn't mean to blink. I was just, my, I was itching. We have to send that back. Yeah.

But I do think you're going to see. more of this. I'm telling you, we got the perfect studio for it right here. We're going to start selling stuff like live shopping. You can't buy this, though. This, they don't sell these.

Yeah. You only get number one right there. Yeah. But in all seriousness. But I can sell you that. Sell me this pin. That exercise. Have you ever done that extras thrown on you?

Like sales training. Yeah, in college. My sales program. Yes. We did have Brett Barish on, Speaking of selling, the Deakin, I got the whiskey right here. This thing, you hear that? That is maybe real copper.

I don't know it looks like it. I'm talking about branding. Brett Beares, the CEO of Sovereign Brands was on. His episode would be out in a few weeks. Did a little tasting, let's just say, middle of the day. Pretty tasty. I'm going to save all the highlights because we got it into it. Made a few comments after I tasted that you'll have to listen to the episode to get.

But Brett was awesome, very insightful. His brands are awesome. His Bel Air, champagne, is super popular, the gold and the blue. Check that episode in a few weeks. Chris, any final thoughts? Any business news? Hold on to your crypto. Don't sell it.

It's going to pump. That's my only. Is it coming? Is it coming? It's coming. It's coming. It's doing its final little dips right now. So hold strong, everybody.

Yes. That's my only advice. Hold strong. We appreciate everyone. We've got some amazing guest lineups coming. I've been Brett Barish next week. You may have heard of them. Gary V.

We'll be on right about now. We talk about his new book. Day trading attention. It's all about attention, baby. You got to be entertaining or educating. That's what we're all about. Find us that Ryan is right. You find all the highlight clips, the show notes, links to that product Chris has in his hair.

All that you need. All that you want. And sometimes what you don't. That's what we're here for. At Chris Berryhanson on Instagram. I'm at Ryan Alford. We had those blue checks before you can buy it, baby. We'll see you next time.

Right about now. This has been right about now with Ryan Alford, a Radcast Network production. Visit Ryan is right. for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening. This is the story of the one. As head of maintenance at a concert hall,

he knows the show must always go on. That's why he works behind the scenes, ensuring every light is working, the HVAC is humming, and his facility shines. With Granger's supplies and solutions for every challenge he faces, plus 24-7 customer support,

his venue never misses a beat. call click granger.com or just stop by. Granger, for the ones who get it done.