Right About Now - Legendary Business Advice - The Week of May 5, 2023 Marketing and Business News: AI Can’t Replace Human Writers

Episode Date: May 5, 2023

Welcome to the latest edition of The Radcast with your hosts Ryan and Christina! In this episode, we are joined by special guest Chris Hansen, co-founder of Genesis Reference Labs and partner/co-founder on Vaycay. We discuss the latest news, and where we're headed with the Vaycay brand.We also dive into the Writers Guild of America’s strike and are refusing to regulate the use of AI. Additionally, we cover Heineken's new platform for gamers that serves as a matchmaker, and a lot more! Tune in now for informative and insightful discussions on the latest trends in business and marketing and be ahead of the business game!Key notes from this episode: Small talk AI can’t replace human writers (01:17)https://techcrunch.com/2023/05/03/ai-replace-tv-writers-strike/  Heineken plays matchmaker for gamers on new platform (04:27)https://www.marketingdive.com/news/heineken-gaming-brazil-beer-matchmaking/648742/  Radnews Last week: Microdosing Goes Mainstream with Cesar Marin (06:45) Next week: David Segura (09:25)  SponsorGood Ranchers: American Meat Delivered (11:10) www.goodranchers.com $30 off with our code RADCAST  Social Media News Blue verified checkmarks are coming to Gmail (12:50)https://techcrunch.com/2023/05/03/blue-verified-checkmarks-are-coming-to-gmail/ YouTube embellishes Shorts ads as monetization struggles endure (15:40)https://www.marketingdive.com/news/youtube-new-shorts-ad-formats-revenue-newfront-2023/649103/ Meta says AI is improving ad efficiency as revenue growth returns (17:45)https://www.marketingdive.com/news/meta-platforms-says-ai-improves-ads-efficiency-Q1-earnings/648798/ TikTok opens up its revamped creator fund to all eligible creators in the US (19:33)https://techcrunch.com/2023/05/03/tiktok-opens-revamped-creator-fund-all-eligible-creators-us/  Marketing News Popeyes celebrates New Orleans in first campaign by new AOR McKinney (23:20)https://www.marketingdive.com/news/popeyes-mckinney-campaign-new-orleans/649010/ Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’ (25:40)https://www.marketingdive.com/news/jim-beam-people-good-for-you-label-alcohol-marketing/649131/  Sponsorwww.takeavaycay.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To the 16th, now, your offense, you're getting down on you. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 5th, 20, 23, our weekly marketing and business advertising, and interesting news of the week,

joined by, like always, the lovely Christina Gassi. We're in a hat. All three of us wearing a hat. I know. Got a special guest in the studio today. Mr. Chris Hanson's here. Hello.

That's all, Chris. Co-founder of Genesis Reference Labs and my partner and co-founder on Vakey. Hey, it's time to get away, buddy. You know it. Always in G. Vegas. Glad to have Chris in the studio. We'll talk a little bit more.

about vacay, where we're headed with the brand and a few updates there. But small talk is always here. It is, and this is big news. The Writers Guild is on strike. Radar Guild America is striking in pursuit of a livable working, living work, livable working conditions and streaming residuals. Adam Conover proposed that writers not have to adapt to, we're going to guys again. Adam Conover proposed that writers don't have to adapt to AI output, which has been more

present in the writer's room. And for as much as it's taking over, it cannot replace human beings. So this is pretty damaging. It can't. And like, I totally respect where the writers are at here. Yeah. But at the same time, it's be careful. Like, you don't have the leverage.

Like, the AI ship got some leverage here. Be careful with how far you push this. But I think what ends up happening, because I was talking to a couple of my actor friends about this. And it's not so much in the theater, but specifically in the film world, their auditions have almost come to a standstill because they don't have scripts.

And an actor, if you find out that it's written by AI, It's the whole script going to be written by AI. And you don't want to audition for it. And you don't, is it going to have the renewal rate that someone with a name would have? Some script writer is going to figure out how to use this appropriately. It's starting a lot of money. That's how I came up with the shot list this week. Yeah.

Straight off was chat. You got to use it. It needs to help you. You should take some shortcuts. But you still got to have some creativity of your own. At least to formalize the idea. And how do they determine that? What's this time me from saying, read me?

two-hour movie script on a drama and a comedy. Can anyone tell it was written by AI? That's the big question. And I guess it's how transparent you are and how good you are using the prompts on chat GPT to maybe enhance the story. Right. Yeah. And that's where you have to use your own mind.

And that's where like prompt engineering is like the word now. Yeah. He's like going to become like a job. It's my resume builder. Prompt. Just prompting me, baby. The, but asking. the right questions because it's an answer platform. And so it's all about asking the right

questions. And once it gives you an output, again, asking another right question of can you do it this or that? A lot of it comes down to the gray area with the strike specifically. It's the gray area of where does the copyright fall. That's what's interesting to me. And I thought that's where this was going. And I don't know if the article was quite touching on it, which is these machines, the AI is scraping the internet. and formulating original thoughts, but the original thoughts and writings based off of original writings from copyrighted material.

So it's knowledge-based to write a hit song is based off of, this sure sounds really close to the Drake, whatever it might be, because that's part of the influence. And I guess that's no different than a human being. We're all influenced. True. But is it how close to home is it to the original copyrighted stuff?

Is the question? Versus, I don't. know, like, it's getting pretty good. I don't know if it can write full, like, sitcom scripts necessarily, but I wouldn't do you. I'm asking it to write a monologue about cats in the voice of Aaron Sorkin. Okay. We'll come back to that.

While it's formulating, we can move on to Heineken. All right, let's get after it. Heineken plays matchmaker for gamers on a new platform. They're helping gamers connect with others who have similar gaming skills and interests via a new digital service that matches players based on skill level of a availability and favorite game, among other criteria, according to information shared with marketing dive. This is a good Tinder for gamers. Exactly.

I was like, swipe left. Sponsored behind you. I like that one of the criteria is like how good you are because you don't want a date a noob. Yeah. Can you beat Super Mario in three minutes? God, I'm so bad at Super Mario. I know it's like Call of Duty now. Like I'm aging myself by saying Mario.

But do you know the secret tour behind whatever? Insert newest game here that I can't think of. Halo 27. But Hineken is releasing collectible editions of its packaging inspired by different types of games, role-playing games, sports, first-person shooters, and multiplayer online battle arena games. There's a QR code on the packaging that directs the consumer to the day platform.

All jokes aside, look, the gaming is huge. And so for a brand to lean into this, if they pull it off right, you don't ever know, like, we read a lot of these articles and we don't have, unfortunately, hours upon hours to test every theory that is brought up in these articles or every experience. But what I do know is gaming is nothing to laugh at.

The e-sports and all that shit, so it's mind-blowing how big it is. And Twitch and everything. Oh, yeah. So you can make themselves the premier beer sponsor. Yeah. I personally hate Heineken. I think it tastes like piss.

I'm something. They're never going to sponsor us. But I wouldn't want them to because I couldn't be authentic about it. Yeah. Yeah. I almost bought a moisturizer, but I couldn't because it smelled like Hyneken. I was like, no. Heine.

I get it. But I like the, I like the play here. It's just, it's all about the execution. If it has the UI of Tinder and now you're talking, it's quick, swift, what's up with the words today, Christina? We've been in the sun a lot. It's fine. We were.

We want to shoot all the yesterday in the sun. You have a contact high from the lab. There is plenty of niche dating app. Farmers only. Yeah, whatever the one's called. I think this. Oh, yeah. That's where my dad says.

He's going to find a second wife if my mom dies. I haven't looked for a farm wife yet. No. No, I think it's brilliant. Absolutely brilliant. We'll see. Just make your beer taste better. We've got some rad news for us.

Yeah, no. This week, Cesar Marin. Hey, microdocin's going mainstream. Speaking to that. Case and point. We're going to be talking more about that. We're on the cutting edge of all that. But in all seriousness, this guy had a very severe addiction to multiple things, but primarily

smoking and relying on weed like 24-7. I don't personally have a problem with weed, but I think anything you're doing and having to rely on while every waking is not good. And he got off of weed like in two weeks, like just microdosing and getting his head straight. And so it's being tested for Alzheimer's, lots of stuff.

And it's, yeah, it's, let's get out of our own way here. This stuff needs to be, it needs to be tested and done, which we'll talk more about. But I really admire because he's your work for CNN for 25 years. He was a legitimate executive producer. Had a legit credibility.

Yeah. And he's coming out and he's taking a stand for psilocybin mushrooms and like what it's doing for him. And he's not about getting high. He comes out and says it's this minuscule dose that he takes. But I don't know. It was a fascinating interview. So if you've been hearing, reading, thinking about it and you didn't check out this week's essay, that that launched on Tuesday. Very fascinating.

Got a lot of feedback or DMs on that. on excellent Instagram. A lot of people are exploring these things that you wouldn't expect. And it's time. We're going to make this stuff in a lab that gets people hooked on stuff. But there's natural forms of medicines and things that can, when used appropriately, be good for you, potentially. We all forgot about it seems like pharmaceutical companies that are such marketing geniuses

the last 20 years, let's say. But there was a large point in time. where I believed, oh, it's coming from a doctor or pharmacy, it's got to be healthier for me, where at the very basis, I have to think anything natural to Earth is here for a reason and better for it than anything synthetically derived. Yeah. But yeah, the microdosing is huge. I know lots of people, myself included on that path, and it's been extremely beneficial to me

in a lot of ways, but it's, and I think I saw yesterday, like Colorado, I think, fully legalized, I believe, I don't know if it was recreational up to a certain amount. But it's happening, state by state, even if it's therapeutically where you're seeing a medical practitioner and doing it. But it's getting a lot of traction. I think we're going to hear a lot more about it this year and in the next few years. It's exciting. It's very exciting. Yeah.

I'm a big fan of the minor amount of microdosing that I've experienced. Yeah. Minor microwing. Yes. Miner microing. Next week, David Segura. Hey, you know, this is going to be meta as it gets right here. CEO and founder of Glassbox Media.

he's helping creators in the podcasting space bring it all together with sponsors and creating IP around your shows and really organizing it and he's really hot, pun intended, hi, on a podcast in general, saying that the IP generated from podcasts will supersede even like TV and other things long term

because of, especially audio, video ones. And so we're really helping people that need, have a good show, have a good concept, but don't have a firm sponsor IP trademark organization plan and really helping them bring that along. Yeah. So Glassbox media. Yeah, exactly. Glassboxmedia.com. Check that out next week is a really good interview and really insightful if you have interest or have thought about starting a podcast. A lot of people have.

but this will be a great starter episode for understanding the ins and outs for monetization, IP, content, etc. David was a very cool guest and we really enjoyed. They actually invited me to a media event in New York next week, but I'm not going to be able to make it. I'll go on your stead. Yeah. I've home here. Yeah, you can. Actually, you can be a broadcast representative.

I do it. They invited all the top show hosts to the upfronts for media buying. So, because podcasts has come so big. We'll talk. Yeah. We'll talk. I do it. There you go. So we went from Glassbox.

Now we're going to meet boxes. Oh, yay. Keep it in theme. Natural. You get a box with Good Ranchers, American Meat delivered. If you head to www. www.com and use code radcast, just Radcast.

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Have you broken out your grill yet, Ryan? Are you kidding? me. I multiple times. I had, I had a good rancher steak last weekend and some burgers. And I laid out some New York strips for the weekend this morning. There you go. The grill is fired up and ready at the Alford residence. And yeah, the kids get excited. They see the steaks laying out. They're like, oh yeah. And I'm like, you know that's good rancher steak, son. And they go, I'm there. Delivered to the door. Now, good friends at good ranchers.com, the official steak sponsor. sponsor, protein sponsor.

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You throw them, take them out. I'm telling you, you will thank us for it. They've got so many promos going on right now. Go to their website, Good Ranchers.com, plug in Radcast, get $30 off. and you'll thank us later and invite me over for some steak. Yeah, there you go. I'm in. Swap recipes. Yeah. And support your small ranchers.

There you go. Exactly. All farm raised in the U.S. This is the best meat you can buy delivered right to your door. Love these guys. On to our social media news. I rolled my eyes when I read this one. Blue verified check marks are coming to, wait for it. Gmail. I know. Gmail is introducing blue check marks for verified senders. leveraging Gmail's brand indicators for message identification or BIMI. The blue check mark appears next to sender's names and users can hover over it to see a blurb confirming its authenticity.

All right. So I agree with the rolling of the eyes on this like in its premise, but I will say this. Two things. There's a piece of advice here and there's an insight. Number one, anybody and everybody can sign up for Gmail. If there's anything that ever made sense maybe for verification, it's fucking email. Like, because you get these random things as Gmail and because it's somewhat, it's Google, it has somewhat a credibility. It's in not my mind, but a lot of people's minds are through email.

But most of them are through email and most of them are Gmail accounts. So it makes functional sense probably as much as any other verification. Sure. I'll also say if you run a business, I don't care if you're an influencer. I don't care if you have a multi-billion dollar corporation. I don't care if you have a side hustle. Get your domain name.com on your email. If you email me and ask me to do a partnership with you or ask me to do something and

you have a Gmail account, I delete it immediately. You aren't taking yourself seriously if you have a fucking Gmail account. Like you need to have. I just got mine for cry comedy. I'm so excited. Yeah, Christina crycom. Cry dash comedy. Cry comedy was three grand.

So we're holding off on that. But still, but you have to have your freaking domain in your email address. Sorry. I mean, it's just. Yeah, if it's totally personal with relatives, fine. And not the radcast at gmail.com. Absolutely not. Right.

Nothing screams not legitimate faster than a business asking me to do so. Literally, I probably get 200 sales emails a week. We all get them like different things, pushing things. And sometimes the email is fairly well written. It might even be a service I might consider. But if it's at gmail.com, delete. Because that just means, one, you don't take your business seriously. Two, you don't understand marketing or three, you're just so cheap you didn't buy your fucking.

Right. I'm really passionate about this. Clearly. Because it bothers me that people don't like, it's such an easy step. You can do it in 10 minutes. Right. It's a good gauge of how is someone really going to put in some work and a very small amount of money for credibility. And look, they have to have a lot more than just that.

But that's just like table stakes, like to be. do not. But the blue check is a little odd. I wish they'd called it something else because I agree it should be. It is weird though because you get, you don't know who scam not these days. Oh my gosh. I know. It's wild. Yeah. You got some YouTube news back to YouTube shorts. They are embellishing short ads as monetization struggles endure. Shorts and infeed video ads are extending into video reach campaigns which use artificial intelligence to serve the ideal combination of ads. Targeting solution YouTube Select will also be compatible with short. shorts to pair ads with trending content. YouTube's getting eat away at a little,

like it's still the biggest video platform in the world. So unless I'm not going to cry for them. We don't feel bad for them. I'm not crying for them too hard, crack comedy. But I will say that they are having to lunch eating a little bit on short for them with TikTok and even reels to a degree, of course. Because if you just, if you're just mindless,

I will say my kids are on it, though, a lot because I won't let them get on social media yet. But. So they got to monetize. There's the most money for creators on YouTube still. It's the hardest algorithm to break into. Yeah, I know. It's freaking a nightmare.

Yeah. It's taken five years to get a thousand views on a radcast video. I know. You can like randomly get that on a TikTok if it just, it's like remotely. It's wild. Yeah. You got a hundred and something thousand. And so YouTube is hard to break in.

But it makes sense that they are in improving their ad platform. It keeps them competitive. Yeah. So I would. will say this. I do think there's more credibility within YouTube. I like YouTube a lot as an ad platform with influencers or within what they're selling here are these ad platforms. I think it's got a touch more credibility than some of the stuff on TikTok or Instagram sometimes. It's the closest thing to a traditional advertisement. TV ad. It's the closest thing to that kind of. Probably of interest

is probably the most expensive to advertise on. It is expensive. But I think it works if you have the right targeting and right ad. It tells you that if you're advertising. Sometimes you can have everything right on Instagram and it flops like crazy. Right. And you don't know exactly why. You're like, you get a good piece of content. You get good targeting.

If I see an ad on YouTube, I take it as more credible than an advertiser on Instagram. Totally. Yeah. That's interesting insight. Meta has now said that AI is improving, or meta says AI is improving ad efficiency as revenue growth returns. Meta platforms revenue grew in the first quarter, according to an earnings release. The news suggests that the social media giant is showing signs of a turnaround following several quarters of declines. This is because of AI.

Yeah. What was the rationale for what the AI is booing, advertising, AI tools, increased monetization efficiency for reels? Okay. So they're using AI to improve the ad platform, which improves their profitability. That makes sense. I thought maybe it was like creators using AI maybe putting more ads in the system because they can, generate them faster because that might be happening too. Yeah.

Because everybody's kind of say, hey, chat, GPT, make me an ad, right? Uh-huh. A little more nap. We have our cat monologue finished in the voice of Aaron Sorkin. Oh, boy, here we come. But I will say this. Chris and I were talking about this, I don't know yesterday or the day before. Facebook is not dead.

I mean, there's still a lot of people that have never migrated off of Facebook to go anywhere else and to still live there. I get booked for a lot of comedy shows through Facebook. Yeah. Which is, that's the main platform people will contact me on. Which is weird. Yeah. And like Facebook Messenger,

I still get. Oh yeah. Every crazy uncle and third cousin. Every birthday. Are you still living? You follow my stories. Have you. Yeah.

I keep putting stories out so you can keep along with everything. I don't have to actually call you. But I still like, I still stare step what I post because like certain people don't follow me. Like family members are only on Facebook. So I just don't. I don't post things on. Yeah.

It's a good. You can be a little choosier. Yeah. Yeah. A little more private. It's a different demographic almost. This next one is great news. TikTok opens up its revamped creator fund to all eligible creators in the U.S.

So they launched the creativity program beta, a revamped creator fund available to all eligible creators. To qualify, you just need to have, you need to be in the U.S. and have at least 10,000 followers and 100,000 views in the last 30 days. The program rewards higher average gross revenue for qualified video. and offers an enhanced dashboard with analytics and insights. Keep making money. Yeah.

I got to get more followers. It's interesting. Where it's going to go with all this stuff? Twitter's not making you pay to have the check and like to get more awareness with essentially like running ads. I think you're going to see this interesting world we're going to move into where you pay more to get the social content that you get every day now. I'm not like next year.

but eventually because it's becoming the entertainment of it's the TV of now. And you buy cable to watch cable news or sports or whatever. And creators have to get paid if they're going to keep doing this, the ones that you actually want to watch. And it is, it's so time consuming. It is a full-time job. It's going to go there because look at Instagram with the,

what is it called the exclusive? Yeah, like the exclusive content can subscribe. And honestly, prime example, only fans. Yeah. People have people. paying every month for whatever and some of it's not risky stuff right have comedians with only fans and musicians and whatnot so i think that's your right indicator i think it's going to be more of that than you we even think eventually for what you pay content's not free to the way

it's worked so far is they make these platforms free so that they get volume of eyeballs which then they could do ads yeah but as the ad revenue goes down So that's, and that's what Elon Musk has done. Their ad revenue had gone down. So he was charging people because you're getting awareness on my platform. It's like, again, it's ads for me. Like individual personalized. If you want more awareness, you're going to have to pay to get more awareness.

It's advertising the newspaper nowadays. Yeah. And so we're going to have to put the genie back in the bottle a little bit because everybody's conditioned for this stuff to be free for so long. And like back in the day, you'd never complain. I mean, I've got to pay to run an ad on TV or no, it's just common accepted. That's what you had to do to get that breach. Yeah.

And now the reach has been quasi free. Democritized. So it's going to be interesting how that all comes around. But look, TikTok's doing the smart thing. They've got a good thing going. They're revamp and making it easier for their creators to get paid. And they're leaning into it at least for just all the organic reach they're already getting. Yeah.

It also covers their skin with trying to get shut down. Right. And if it becomes even more of more a piece of people's livelihoods, it'll be absolute chaos. Yeah. The platform gets banned. If you got people making money, they're going to push back on an e-band. Exactly. I just wish they worked on the messaging UI. Oh my God. It's so bad. It's so bad. I don't even, I can't even deal with it. I know. I completely agree with that. You can't message, you contact people like. No. No. It's just. So everyone has their like Instagram and their bios. I really don't. I need a syllabus or a manual for how to do the messaging on TikTok.

Because it's like your connection who you followed liked you and say hi to them. What did they say hi to me? Is that a message? Am I? Is this a message from God or did they wave at me? Like back wasn't that? It's like sending flair on Facebook. Is there a reason?

Is there something you like throw me a bone? I'm just trying to like message somebody. Okay. Social media. Yep. Again, we got to end it on some food related articles because it's lunch for us. Popeyes is celebrating New Orleans in their first campaign with their new marketing agency, AOR McKinney. The campaign is called We Don't Make Sense. We Make Chicken, which I think is great.

It'll launch digitally this month with nationwide out-of-home and television spots set for June. The effort also allows consumers to search for the brand's mascot Poppy through an interactive commercial on the chain's website. Popeyes is just everywhere now. They've been thinking about how big their campaign was on the chicken sandwich. That was huge. That was viral. Yeah. It was just funny, like being in the ad business.

I haven't seen AOR in a while. That's agency of record. That's, I didn't know they even handed those out anymore. McKinney, who is a pretty large agency. It's interesting. I just, have you eaten it, Popeyes? Yeah. Is it, I haven't eaten that.

Last time I ate it was the chicken. And it was pretty delicious. Yeah. When that whole craze happened a couple years ago. But I haven't had anything else there, a meal. Meaning like, since I have no real gauge here on the, yeah. Yeah, I've never eaten there. Okay.

The sandwiches were good, but I never went back. Yeah. Is it like KFC quality or is it a higher level or we're getting a nod from our producer Sawyer? You a fan. Yeah. Yeah. All I know is that Church's chicken line on Augusta Road at 3.30 is I'm on a stock in church's chicken.

Rapped around. I don't know what it is about 3.30. Like it is. I've heard it's amazing. It is. It must be like maybe like one of those. Taco Bill has to, I don't know, third meal, second meal, like three dollars. Oh, yeah, yeah.

Yeah, yeah, yeah, yeah. Maybe it is because that line is unbelievable. Yeah, it's a nightmare on Augusta. I'm watering down Popeye's moment here on our show. It's an hour and a half before 3.30, we can pop over there and see what it is. There you go. Get in there. What's all the rave about?

Yeah, that's a vacay in itself. There you go. We don't make sense. We make chicken. I think it's a great line. I love it. Yeah. I like it.

I want to see, this makes me want to watch some of the spots specific. I didn't see them. But McKinty is a good agency. They're creative. Though I'm sure it's a good campaign, but I can't believe anyone's still agency of record. Most of these brands, 15 agencies now, and no one's actually the agency of record. That's just, this is the old ad guy geek talk. Pardon me.

Hits blunt. This is his next article. Jim Beam encourages togetherness in an ad that's set to Sweet Caroline by Good Old Neil Diamond. This came out on Monday, May 1st. In the new spot, there's a 15 second, 30 second, and 60 second version. set to the song Sweet Caroline as a bar full of people sing along, emphasizing the importance of human connection. The campaign will air across broadcast, streaming, social media, and digital channels.

It's set to launch an additional markets later this year. This is a direct reaction after COVID. I think it's brilliant. Alcohol brings people together. Baseball brings people together. And when you hear Sweet Caroline, you think about all those things. How could you, like, I can't even read the word Sweet Carolina without starting to sing it. Right.

It's so good. It's so good. I am. Sorry. It's a hypoe song. Michael Jordan or Michael Jordan even sang on this. Michael Jackson's saying on these microphones. And so occasionally.

You just have to rip it out. Singarella. Yeah, exactly. This seems fun. I don't like Jim Beam personally, but he's kind of a dick. I'm kidding. He does have like his son makes a lot. His son makes a second label.

It's actually pretty tasty. It's probably going to turn into a trend. You're going to start. I bet you baseball stadiums are going to start. They already play it, but they're going to play it. And I think you'll see this turn viral. Yeah. I can see that.

Taking shots of Jim Beam. Sweet Caroline. Yeah. That's every Friday night. Some city in America. Yeah. There's a bunch of drunk dudes singing sweet Caroline. I like I like pickle shots.

Like dill pickle. Yeah. But that's usually like Hennessy or like Jameson or something, I think. Or Dick a whiskey. Oh, yeah. That's an Irish thing. So good. Yeah, I think so.

I think it's Jameson. I try it with Jim Beam. You make it taste better. I'm really dogging on all the liquids today. I don't like Heineken or Jim Beam. McAlfer, though. You know what you like? Ultra.

You know what's your like? Yeah, I do. Some Coke zero. Hey, got to keep my girl with sugar around here. You know it. So Chris. That's what we got. Let's talk with AK for a minute.

Yeah. Excited to be partnering with you. And we've got a lot. But we've been ever at the factory today. It's been a busy week. It's been very busy week. I know. We were like watching the donuts got made.

Yes. We got a little first-hand view of it. I know. Yeah. Work on some new stuff. I know. I'm excited. We've got, we talked about psychedelic mushrooms earlier.

Yeah. We've got a mushroom product coming out. How would you describe this for people that are listening? Like the whole functional mushroom. Functional mushrooms. Yeah. We're all familiar with mushrooms. It's in we eat them.

And for some reason, we only think about them eating. We don't think about it. Salted on a steak. Chicken, like what you had last night. Yeah. Manchago chicken. Manchago chicken. Oh, yeah.

There you go. Functional mushrooms really, there's tons of great qualities benefits to mushrooms. What we're looking at is the functional mushrooms, like Lions made, Corticep, Shaga, really brain boosting supplements. You can even say new tropics. Now, we're seeing just what's helping regrow. cells in your brain, your memory, your focus, your cognition. For me, I've noticed my caffeine intake and my coffee has went down because I think everyone's looking for more energy in the day,

more of a boost, right? So I started getting into maybe a year and a half ago taking some mushroom blends just in the morning with my coffee and probably within a week I could tell a difference. I swear by it. So I'm really excited about that. I think that's going to be a product that people are going to love. I'd like to say we're going to make a lot. I'd like to say we're going to make alternative wellness, the only alternative. It doesn't need to be alternative. It needs to be its natural wellness. That's what's crazy is we have to call it these things because the things that come from

the ground are alternative. Right. But if it's made in a lab with 1,700 chemicals, they did do whatever to you, then it's okay. How twisted is that when you think of us? Planet Earth has done pretty good for it, sustaining us, for the hundreds and thousands, some say billions of years. it wasn't really until the 50s that the pharmaceutical industry and synthetic stuff started coming about. I think there's, like you said, it's crazy when you think about it.

Like that, it makes the most sense. Yeah. That we'd at least go down that path further than we have at this point in 2020. And I think the reason we hadn't explored that path was it's money. Yeah. You can't patent it. If it's natural to plenty enough, you can't patent it. Yeah, but I think it's an exciting time.

I think people are getting a lot of awareness about this. And people are looking for something else. We know what's out there. Clearly, there's still people looking for different things that are better, healthy, and more organic. There's a huge push right now. Organic, everything. Everyone wants natural.

So we're going to give it to them. We're going to give it to them. And we're going to destigmatify it along the way. It's a fact. TakeofaVaK.com. Check us out. Lots of exciting things happening. And natural ways to relieve stress.

pain, anxiety, a lot of different things. So excited about that. And you can follow us on Instagram at vacay.global. Got a couple accounts, but that's the best way to get to us. Chris, where can everybody keep up with you on social media? Instagram, Chris Broby-Hanson, B-R-O-B-Y, or you can shoot me an email at Chris at Take of A-K also. There you go.

Any final words there? Christina Gassie. No, I got a cat monologue to read once we end this thing. There we go. We're good to go. Let's have at it. Cat monologue generated by chap, GPT. You want to do it now?

Yeah. Oh, the short version. Short version. The first one it came up with in the voice of Aaron Sorkin was one, two, three, four, five, six, six paragraphs long. This one's only one. Ladies and gentlemen, let's talk about the enigma that is the cat. These creatures from house cats to lions and tigers have captivated and bewildered us for millennia. They are paradoxical beings, both aloof and affectionate, independent and needy.

Cats challenge our expectations and represent the wildness. within us all. Their unpredictably and their unpredictability and refusal to conform remind us that life isn't always neat and tidy. So embrace the mystery of cats for in the end, it's the untamed and unexplained that makes life truly worth living. Okay, I'm going to say this. That might, yeah, that might be the best explanation of what cats are like I've ever heard because we all go they kind of, I get it, on the level. Of course. I feel like I understand cats more after hearing that. I do. I lean more towards dogs. Yeah. I kind of want to ton of cat sometimes, but because they don't like you.

They don't like people. I like people that like me. I wouldn't, everyone, but. Any of them of the marvelous Mr. Marshall would be an exception. Because he sounds like he's loving. Oh, he is. See, most cats don't like people. Like they, a lot of them.

Enough cats. No, I don't think of it. Is your cat a little bit more than dogs? Is it like affection? Oh, yeah. See? Cats. Cats are consent creatures.

Can you guys admit on a one. to one basis, cats don't generally love that type of affection as much as dogs. Maybe I've just been, yeah, I don't know. I've had, I've always preferred cats to dogs. And the ones I've had have always been insanely affectionate toward me in a way that dogs haven't been. My cat runs to greet me. My dogs don't. The cat whisper.

That should be here, you know. There's a joke in there somewhere. Somewhere. Somewhere. Those are my final. Double P. Final words. Yes, we're going to leave it there.

You know where to find us. Search for Cat Whisper. You'll find all today's highlights and way too much about cat monologues from Christina Gassie. You know where to reach us to radcast.com. You have all the highlight clips from today. All the full episodes. We've just uploaded a ton of new stuff.

All the video, the full video is the short video. We do short. Look, if you're on following on Instagram, you need to. We do 10-minute condensed versions of each episode. for all you people with AED, like me, you need to get on there, that 10-minute version. You get all the nuggets in 10 minutes, the video. Go to Instagram, the.rad.org. I'm at Ryan Alford on all the platforms.

You know that. For Sawyer on the ones and twos, Christina Yassie, my man, Chris Hansen. I'm Ryan Arford. See you next time, The Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the.rad. dot cast or at Ryan Alford.

Stay radical.