Right About Now - Legendary Business Advice - The Week of November 03, 2023 Marketing and Business News: Elon Musk Unleashes in Fiery Joe Rogan Podcast: Warns of the Woke Mind Virus

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Starting point is 00:00:50 Just go to ZipRecruiter.com slash Zip to try ZipRecruiter for free. Don't forget, that's ZipRecruiter.com slash Zip. Finally, that ziprecruiter.com slash zip. You're listening to the radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to your first radcast of November 2023.

Starting point is 00:01:24 It's November 3rd, our weekly marketing and business news of the week. I'm joined. my friend, my business partner, my co-host, Chris Hansen. What's up, Chris? Are you doing today, man? Hey, it's rocking and rolling, baby. Got a successful Halloween? Hey, yes, it was successful.

Starting point is 00:01:46 I had two bucket fools for Nash. Nash took the crown, even with a busted hand. He filled up two bucket fools, and he proceeded to categorize his candy when he got home. And he's like his mother. He's very organized for a seven-nine. a half-year-old. And so he put all of his candy into piles, the chocolate-based, the gummy-based, the hard candy. It was completely organized. And I went in there and I said, which ones did Daddy get? He said, Daddy, I like them all, baby.

Starting point is 00:02:21 He's a zilch, brother. To your way out. He's unfortunately, Daddy, this year, I think I got everything that I like. I'm like, you son of a I got nothing. And then I went, proceeded to one of my older sons, Hogan. I stuck a couple out of his while he was in the shower. But it was successful. We had two Spider-Man's.

Starting point is 00:02:45 Nash was a hot dog. And Clayton was an escaped prisoner. Love it. Hopefully, hopefully, the only time he's going to be wearing that Aronsdown suit. Dude. I'm not tough. Yeah.

Starting point is 00:03:00 And if you knew Clayton, like of all my sons, like literally, like the best kid, like the least likely of any of them to ever get in that kind of trouble. That's funny. Yeah. So it was good. It was successful. And a good Halloween week. Lots of candy laying around. I'm going to be having to fight it off.

Starting point is 00:03:24 Or I just lean into it. That's one of the other. I say lean in. We're in that season. Yeah, exactly. The speaking of seasons, it's the Joe Rogan-Elon must season this week. Yeah. For those of you, you didn't say, got a couple things on Elon this week.

Starting point is 00:03:40 But he was on the Joe Rogan podcast and doing his best of the woke tales, which I can get behind the keys. He's right more than he is wrong. I'll say that. Right. It's a little crazy. He throws money around and says, things that might impact my bottom line maybe a little faster than I would have,

Starting point is 00:04:01 but maybe once you get that much, maybe once you get that much money, you don't care, which he clearly doesn't. And Joe asked him about the valuation of Twitter. He bought it for like $44 billion, and now it's worth about half that. And he said, basically he was,

Starting point is 00:04:17 his concern was over the corrosive effects on civilization, and it spread of the woke mind virus. The way he words things is so eloquent. Yes. He's a true guy, I guess, with the way he phrases things in headlines. But he critiqued the way COVID, the ventilation treatments and like all this other stuff.

Starting point is 00:04:46 And then they said that they were shooting arrows at his cyber truck in the parking lot. They bet that Musk won or something. He's made electric armor-plated vehicles now. Yes, exactly. Have you seen those things? Yeah, they're gnarly. It looks straight from the future. Do they drive or are they around in Miami anywhere?

Starting point is 00:05:12 I think I may have seen one, I want to say like in Houston, to be honest with you. I don't even know, are they available to the public? I don't know. I thought I heard there were a few in the wild. I don't know that they're like commercially available. I figured if there was anywhere you'd see them, it'd be Miami. I'm surprised I haven't seen more, honestly. But much, must seem to be starting to be a regular on Rogan every now and then.

Starting point is 00:05:44 And I'm sure Rogan doesn't mind. It jacks the ratings. Huge. Yeah, exactly. Same thing like Aaron Rogers is Tuesday spill on McAfee. So it's, we'll stay down that line. McAfee had Aaron Rodgers on this week. And Aaron went dressed up as like a molecule or something from COVID for Halloween.

Starting point is 00:06:08 And they were talking about that whole segment. And it was on ESPN and it blanked out. Supposedly just accidentally. Isn't it funny how that happens? Yeah, free speech. The stream just cuts out. It's happy to cut out when ESPN knows, like, how many sponsors they have that are going to get pissed off. Not a fan of Rogers.

Starting point is 00:06:32 Not a fan at all. The, I don't know where they're going to go with all that shit. It's, what you get Pat McAfee on your show. I don't know what they expected to happen. Aaron Rogers is coming on every week. Did you think this would be a controlled environment? Exactly. It wasn't just going to be some F bombs and shit.

Starting point is 00:06:53 chits and cursing. Pat's going to head it down a few avenues, especially if Aaron Rogers and whoever else is on. He's going to have to either take, they're going to have to give it up or I think, who knows, it's hard to know whether it was truly a mishap or not, but it seems fucking coincidental with shit. It's very suspect. Exactly. And so it's like free speech or not.

Starting point is 00:07:20 It's hard to say. in other news, I thought this is pretty interesting. And I think this is where you're going to start to see things going. There's going to, there's going to, I worked on wireless a lot with Verizon back of the day. And they have these things that are called MV&Os, which for in other words, these are like these subcarriers that roll off of the Verizon, the AT&Ts. They work off of the same networks. Some of the agreements so they don't have antitrust laws with wireless networks is they have

Starting point is 00:07:51 to allow other subcarriers to use their networks and to lease their networks. And I'm simplifying a fairly complex business thing, but they call them MV&Os. But they're going to start having, and there's already one that's called text now, that's allowing free service, free phone, free service to the younger audience. because essentially what you're buying is an ads are free flowing on the phone at all time. So again, it's no different than I guess one of the, if you think about some of the streaming networks that were free or have ads supported.

Starting point is 00:08:36 So it makes sense because think about a cell phone service, what, 50 bucks for a single line or whatever. And if you serve unlimited ads across these and what people are paying for ads now, you can understand why it starts to add up. There's plenty of margin there to give away $50 a month to a captive audience. Yeah. And so there's an article on ad age about TextNow, and I'll read a couple of the highlights. TextNow is capitalizing on Gen Z's mobile usage by offering a unique ad-supported free phone service.

Starting point is 00:09:15 Right now, they've already attracted over 10 million users in the U.S. offers a platform for brands to reach the digitally native and diverse generation who prefer experiences over possessions and value inclusivity and diversity. So they got to throw in every stereotype for that generation. That has nothing to do with this article. Gen Z making up 40% of global consumers is cautious about sharing personal information, but is open to engaging with creative and non-intrusive ads. I have a hard time believing that's what they're getting in this experience. But textiles model challenges traditional mobile services offering.

Starting point is 00:09:49 cost-effective solutions and strategic advertising opportunities and collaborates with major carriers for expansive coverage. Their ad strategy includes tailored, integrated user experiences, providing value both to consumers and brands looking to connect with young audiences. Interesting. And I don't know how much I believe that how intrusive they are. But I will say this, it's an interesting strategy when you think about businesses that when you have these other monetization channels and what you choose to give away versus what you

Starting point is 00:10:30 monetize because sometimes you can give away a portion of what you do as a business because you monetize at a higher level across different things. So in this case, they can subsidize the cost of the first. phone and the service because they get enough ad agreements for the number of users that they have. And so I would think it's a scale thing. I'm not sure how they made this work when they only had 500 users, but now they got 10 million, it becomes scale. And it's no different than a little bit.

Starting point is 00:11:05 Like you talk about, and I've had people in the show this week talking a lot about like online coaching and everything. I give away all the advice, but then the like execution and doing it for. you. The service is then the cost, right? So like for us as an adage, and I deploy this sometime. I'll, I get away. I don't hold back any of my recommendations, like as far as my learnings and marketing. But then, but if you want to execute it for your business, if you want to get it done, you got to pay us to do it. And so I think there's a lot of instances of this in business where if you think about what you, the service that you could provide, and the knowledge that you have

Starting point is 00:11:48 because a lot of people get real, oh, I got my secrets. I've got all this stuff, but knowledge has gotten cheap. It's really execution that still takes the getting things done and making it happen and where you see the difference.

Starting point is 00:12:03 I can have the knowledge all day, but if I don't have this strategy to execute, it's useless. Implementation. Yeah. It's related a little bit, I think, to this on a different level. But I do think it's interesting

Starting point is 00:12:16 because if I'm trying to reach this, I would be researching this channel as a way to hit this target, most certainly. And it will be interesting watching the wireless landscape if this starts to hit a bigger dent. There's going to be more and more of this.

Starting point is 00:12:37 And because it certainly had a big play on stream video and all those things. Yeah. Now it's funny. They've all kind of gone backwards. Things that were free now cost money. and all these platforms now have ad supported. Disney has ad supported.

Starting point is 00:12:52 Netflix has ad supported. So we will see. I just think it gets a little slippery slope when you start giving away devices and things like that. But I don't know. I just have a hard time. Are they really giving it the iPhones? As a consumer, it's right they're going to hit me with ads.

Starting point is 00:13:11 But is it going to be before I want to make a phone call? I've got to watch your 15 second clip. you know? Yeah, exactly. Maybe. Is it going to slow down my daily phone usage is my kind of question? Chris, it says it's non-intrusive. Oh, well, in that case.

Starting point is 00:13:28 I think what you're describing is intrusive. But you know what? The first example of this was, back when Amazon came out with tablets, they were cheap as shit. They were like 40 bucks for an Amazon tablet. But it had all of their stuff. built into it. Right.

Starting point is 00:13:48 All the programs. Everything was pre-installed. Everything was pre-installed. You couldn't customize it. And so you had that experience. Ads were baked in. There's different things. And it sure was easy to shop on those things, of course.

Starting point is 00:14:02 So they did this, I don't know, five, eight years ago when they first came out with tablets and devices. And I think it has cooled off. Because I know I bought, they had the kids version of the tablets that had the, like the bumpers on it and everything. Yeah. At the time, like my, Clayton and Hudson, you were my oldest. They were like three and five.

Starting point is 00:14:24 And I think we bought those things for them because they'd kick it down the hall and it stay together. But the reason we got rid of them, the visually moved to iPad is because the experience was so ad-heavy. It was just like, okay. Again, trying to get the content or do what you want to do. You're just like bombarded with shit. Yeah.

Starting point is 00:14:44 There's this fine line. of ads versus branded content versus user experience. So we'll see where this goes. If all cell phones become free, as long as you're willing to watch unlimited ads. Watch, yeah, as long as you're willing to get targeted. Yeah. But the only ad that would be okay would be called there a lab

Starting point is 00:15:09 because they provide a service, Chris. I need to look good for these podcasts. They send me a hat. They know I'm a hat guy. So I get the Caldera hat going on. I've got all the good stuff, including the good, my favorite. This is the, you get lotioned up, and you're like, okay, I'm that. Nope.

Starting point is 00:15:28 You got to get the serum, baby. Makes you feel good, makes you look good. It gets rid of these fine lines. I'll wake up the next morning. And if my wife wasn't already gone, she'd be like, ooh. You're like, oh, my gosh, she looks so handsome. On Saturdays, though. So she reminds me.

Starting point is 00:15:46 At least you get one day a week. Exactly. One day a week. But I'm excited. My Caldera Labs arrived yesterday. So I got to go scoop that. Oh, yeah. You got to go get that.

Starting point is 00:15:57 You got to get face washed and then put that version on. Yes, exactly. And by before and afters are on the show. You go watch the show six months ago before Caldera Lab and after Calderaererab. And I don't see the difference. But loving all their products. really love actually, and look, I only talk about what works. You guys may go, oh, this is just an ad.

Starting point is 00:16:21 He's talking about it. But look, if it didn't work, I wouldn't talk about it. The bath bar, let me tell you, it's the best soap they're used. You buy the grocery store stuff. I've always been like, okay, whatever, it's a bath bar. It's a bar soap, right? I didn't know what suds were until the caldera bath bar. I'm talking like explosion of soap suds.

Starting point is 00:16:43 I'm like, whoa. This is what it's supposed to feel like. My traditional store-bought stuff is out the door. You've been denying yourself luxury, Ryan. We talked about yesterday. Like, most men get a bar at Irish Spring, and they're like, here's my body wash, face-wash, shampoo. Yes, no.

Starting point is 00:17:01 No more. I can't go backwards, Chris. So go to Caldera Lab. com. You got a taste to the good. Once you go good, you don't go back. CalderaLab.com, use Rad Ryan. You'll get 20% off.

Starting point is 00:17:13 you'll thank me for it because it works and then you might curse me because you're like I can't go back man this stuff's too good yes give them some love the official skin care provider of the radcast from Ryan Alford Calderallab.com

Starting point is 00:17:26 rad Ryan yes I did like this Chris I am a Philly cheese steak guy if you love them any kind of food guy just about but I do love Philly cheese sakes and this probably backed I remember growing up as a kid

Starting point is 00:17:42 having steakhams. My mom would make those at home and like it didn't quite taste good. It's like the Philly G steak at a restaurant. But it was the closest thing. It was pretty tasty. I didn't even know Steakums was still around because I just don't make Steakams at home.

Starting point is 00:17:59 But they've got a new campaign out and it's pretty funny. So Steakam has turned real vegans into meat lovers to demonstrate the dangers of deep fake technology. And it's a new campaign called Deep Steaks using Deep Fake technology to illustrate its potential dangers. Real vegans were filmed eating what they were told was a vegan cheese steak, but were then shown deep fakes of themselves appearing as meat lovers. This initiative aims to raise awareness about the risks of deep fakes demonstrating that anyone could be a victim of this deceptive tech.

Starting point is 00:18:39 campaign also encourages the public to learn about deep fakes and supports legislation for accountability on their use. Stakem's known for its stance against misinformation continues to build on its reputation as an advocate for media literacy. I thought this is really interesting, but for one, it's really clever, steep stance. They're intriguing. But it's obviously a key issue. And I think from a brand standpoint, it's interesting that Stakeems, which has nothing to do with digital literacy and media and all that. But they're building this fandom and this being known around something that brings equity to the brand.

Starting point is 00:19:24 And people that are going to be brand lovers and I guess in theory buy more stacombs because of they're standing up for consumer rights. and I think if as brands try to think about ways to be less, they can be clever, but maybe less hard hitting from a just buy our shit like all that and being salesy, I think this is something you can learn from the way that they're tying their brand to something like completely different. And it's pretty interesting.

Starting point is 00:19:58 This was on- Interesting, they're educating people, but nothing to do with steak. Yes. But they were clever enough to tie it into deep stakes. Deep fakes. So they make it fun and interesting. It's a hot topic right now.

Starting point is 00:20:13 Exactly. It's really a curveball. But I think it's really cool. Yeah. Maybe we need to do like a stake hay instead of a vacay. Like a deep fake of. We got to do something with it. Yeah.

Starting point is 00:20:29 What can we learn on this? Deep fake. Stay K. Vacay. Like you're actually really on an island somewhere and you call it a stake. I don't know. I like that. You got a brainstorm on that.

Starting point is 00:20:42 Other marketing news. Best Buy. I've been a big, look, I've been a big, I've always thought that live streaming had a place for shopping. Because look, I've watched my mom, certain in-laws. The QVC effect was real back of the day. And it's still real. for Sheila Beasley, which is Nicole's mom.

Starting point is 00:21:06 She is one of my favorite people in the world. And she's only one of the, but she actually still buys stuff at cases of QBC. And I love it. I love consumers of all type. Yeah. And she's amazing. But it proves that, and I'm like, there's like communities that still tons of people

Starting point is 00:21:27 that still buy and shop through that live experience. And so Best Buy is. is live streaming their holiday sales events for the first time this year. This article comes to us via thestar tribune.com. Didn't you know they're still around, but they are. Best Buy is venturing into live commerce by hosting its first shopping event on Talk Shop Live. It's scheduled for November 8th and 15th. This event will feature virtual sales experts from Best Buy's virtual stores.

Starting point is 00:22:03 demonstrating holiday gifts in categories like beauty, wellness, e-transportation, outdoor living. Viewers can interact, ask questions, and make purchases during the live broadcast where exclusive promotions and prizes will be offered. So I like this. I think that people, and especially seasonally, I don't think people necessarily the masses will do this all the time. But for seasonal, things like this where you need a bit of education and you need some ideas for gifting and things like that, I think it makes a ton of sense. And I think it'll be interesting how they judge success of the campaign, but I still think there's a place for this kind of stuff.

Starting point is 00:22:52 And I know in Asia and other markets, it's been huge. And in the U.S. it's been lukewarm. but I still think there's room for more retailers to bring this on in the right ways. So there you have it. If you're selling retail, set you up a live streaming store. I mean, you can still do it like on freaking Facebook or Instagram. So implementation is not that difficult. And I don't think people expect like you to have a stage like QVC.

Starting point is 00:23:27 I mean, it can be done fairly rudimentary. I've seen small local, I don't say local, but small online businesses, like guys that I follow, they go live like once a week, whether they have a shop or not and just explaining some of their inventory or product education, whatever. It's essentially what we're doing with influencers. Like all these influencers are live stream selling you. Like, why not just the company itself be doing it? Exactly.

Starting point is 00:23:56 Why not? When the guys from the Geeks Squad, technically explaining to me why this TV, your computer, whatever, might be better for my dad for Christmas or something. Especially when you have a product that needs education, that needs explanation of what it is, benefits, what it isn't, so that you're part of educating and explaining. Because let's face it, when you have ads and you have different things, it's hard to. get into every explanation that would make sense. And in these platforms, you have the ability to also field comments. And so that you're just going to say, you can live interact. Exactly.

Starting point is 00:24:43 So you can ask the questions in real time. And it's like scheduled, I don't know, scheduled live chat on top of having a video component of streaming. because live chat is usually, okay, I have an issue with a product that I already have or those kind of things. But sometimes they're just getting someone. They're different like you go into a website and you have like live chat with someone. But in this instance, you're seeing and interacting with the live person that's there. And so I just think there's a ton of, I don't think we've completely tapped into what this could be for the econ market in the U.S. I agree.

Starting point is 00:25:26 So there you go. If you're out there, you need to get you some live, and you're selling on e-com, think about live stream shopping this season. Yeah, you may have heard about it every season and all that, but I'd be testing it at the very least. Again, set up shop in the back of your building or your facility, no matter how big you are, get your most outgoing guy or girl from your team. Get back there and talk it up.

Starting point is 00:25:55 I'm saying. Let them do what they do. Yeah. From furniture to supplements. Yeah. It should be jumping on that couch, showing how soft it is. Finally, back to Elon Musk. He says he wants users to find love on X.

Starting point is 00:26:13 So it's interesting. Interesting. He's like the one-stop shop platform for everything. I know that's his goal. Oh, yeah. It is. Elon Musk aims to transform X, formerly Twitter, in parentheses, into an everything app, competing with YouTube, LinkedIn, FaceTime, and making apps. And now he's hinting at integrating a dating feature, suggesting that user posts could serve as indicators for both hiring and romantic compatibility.

Starting point is 00:26:50 Oh, interesting. Yes. Blended Tinder and LinkedIn. Exactly. Ex-dating. It does raise the eyebrows a bit, but all things, all people, we'll see. Doesn't you have five kids from three different maybe mom's? Something like that. He just won't open up his other opportunities. I don't expect anything about that man to be traditional anyway. He's a different breed.

Starting point is 00:27:24 Yeah. I did want to mention this. So maybe that wasn't the last one. This is someone I actually really admire and actually talked about it and my email newsletter, which, by the way, if you go to Ryanoffer.com backslash newsletter, join my, I give daily advice, folks. You come on here, you hear us count down the news, but I do give daily advice on personal branding, marketing, and all that.

Starting point is 00:27:46 Ryanoffer.com backslash newsletter. It's free. Every day in your inbox, marketing tips, personal branding ideas, and all kinds of stuff so give that a free subscribe you subscribe it's free comes in the inbox daily good tips we spend a lot of time doing that I think it will provide a lot of value so give that a shout out at ryanofford.com backslash newsletter and but cracker barrel

Starting point is 00:28:11 i talked about dolly part dolly parton is someone that I admire a lot because of how she's 77 years old and she's reinvented herself about a thousand times and is successful as shit and let's be honest is awesome if you really really break down. I really tell you if you want to go watch some of the specials and some of the background of her, what she's done and overcome, like literally she had 11 brothers and sisters and some of the struggles, everything, but yet if you, but how put together she stayed, how many businesses she started, like how successful she's been from music to theme parks.

Starting point is 00:28:49 But Cracker Bell is ushering in Dolly Parton's rock star era to promote rewards. she's got a new album out called Rockstar. She remakes all these classics. I listened to the other day. It's jam up. Yeah. Cracker Barrel Old Country Store is teamed up with Dolly Parton for its new rewards program promotion. Members of the program have the opportunity to win one of 667 rocking chairs.

Starting point is 00:29:15 Designed with help from Parton from now until December 4th, coinciding with the release of her latest album, Rockstar. Cracker Barrel's online shop. offers dolly themed decor and other merchandise, including these copies of the album. Also appears in a promotional spot for the rewards program featuring a teaser of a track from Rockstar to be released on November 17th. I think smart for Cracker Bell to align. We call it influencer marketing.

Starting point is 00:29:47 Spokesperson is the old school term. There's still power in spokesperson marketing. and especially old Dolly, and that seems like the right audience. At the same time, 100%. But she's universal, man. Dude, I'm telling you. Who cannot like Dolly Parton?

Starting point is 00:30:06 You got to respect to a woman. Yeah. She's always positive to be in the game that long and really, at least to my knowledge, I don't know any crazy gossip drama that she was ever really in the middle of in her whole career. Not that I've followed her career heavily, but yeah just she's always just seems like a bright happy positive person she is and smart as hell

Starting point is 00:30:32 yeah yeah and uber talented too and i'll say dude she still looks great looks great fabulous like she looks damn good yeah damn good at 77 and putting out a album called rock star that sounds right because she is a rock star. Hell yeah. Hell yeah. So here's the Dolly. Chris, I think that's all we got this week, brother. It's a pretty good news segment.

Starting point is 00:31:00 I rely. We cover the gamut here. You know where to find us. Theradcast.com. If it's radical, we cover it. That's why you're here. Thanks for making us number one in marketing and business on Apple. For Chris Hanson in Miami, I'm Ryan Alford from the studio in G.

Starting point is 00:31:18 G Vegas. We'll see you next time, the Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of November 03, 2023 Marketing and Business News: Elon Musk Unleashes in Fiery Joe Rogan Podcast: Warns of the Woke Mind Virus

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