Right About Now - Legendary Business Advice - The Week of November 17, 2023 Marketing and Business News: What GenZ’s Podcast Habits Can Teach Brands About Reaching The Coveted Demographic

Starting point is 00:00:02 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, November 17th, 20, 23, our weekly business and marketing show of the week and all kinds of treasure trove of other stories we want to get into. joined by my co-host, Chris Hansen, joined, joining us from the Vacay Lounge in Miami.

Starting point is 00:00:40 What's up, Chris? How you doing, man? Happy Friday. It's my favorite time of the week when I just get to talk about the Vacay Lounge. It rolls off your phone so easily. I think I need to get a sign made up on the wall that says that. Yes, not just Vacay, the Vacay Lounge. Seems appropriate.

Starting point is 00:01:01 Exactly. Yeah. Yes. How are... I like the sound of it. Yeah, I do too. How are you in Storm doing this week? You have a good week together? Having a great week.

Starting point is 00:01:12 It's honestly, the weather's pretty crazy right now. They've got flood warnings. It's raining. It's windy. It's not your typical Miami, but that's winter's coming. Hey, it's coming. I've got this first hoodie of the year. If you're watching this episode, not listening.

Starting point is 00:01:27 You see me in the first hoodie of the year in G Vegas here. A little cool in South Calcut. Calacki, that's South Carolina to everyone else. For those that don't know. Yes. I got my social house. That's what we call it down here in the south. I got my Camo Social House. Social House is the social lounge I own in Greenville.

Starting point is 00:01:48 If you are in Greenville, we love you. You come see us. If you need the best co-working slash bar and lounge in Greenville, mixed use space, come see us. I might would give you a hoodie, but it wouldn't be this one because this one was custom. That was for the boss man. We're at Thanksgiving time, and you have Storm.

Starting point is 00:02:08 And this is not a sentimental podcast normally. Probably the opposite of sentimental. But I saw this article last night, Nehny Cameron. Are you really going to talk about that? And I'm like, are you heartless? And I was like, yeah, this was like the cool article. I was like, we talk about articles on the show. And there's this guy, he's a hiker.

Starting point is 00:02:30 He's 71 years old. He went hiking, this high peak somewhere outside of San Francisco in the San Juan Mountains. And he went hiking and passed away from hypothermia. He had his jack terrier dog with him. And literally they couldn't find him. So he's missing for two months. And they finally found him on the side of the mountain. Supposedly they had to fly helicopter to get him to get him.

Starting point is 00:02:53 It was so steep. And his little, his dog was two months later. He'd been dead for two months. was still alive and would not leave his side. I just thought that was a cool. I wanted to mention that. I think it's freaking beautiful, man.

Starting point is 00:03:09 See? Wouldn't you expect Storm to do that for you? Something happened? Oh, I know he would. I have faith in him. He's loyal. See? Yeah, man in his tag, bro.

Starting point is 00:03:21 I know. My friends wouldn't have stayed for two months. I'll tell you that. That's right. They would have had to, everybody would have tried to go find your help or something. Yeah, yeah. I think the terror knew that maybe he was dead and he wasn't coming back and he's like,

Starting point is 00:03:35 I'm just going to still right here because I don't need to go find help because there's no helping him. But he stayed alive and stayed next to him anyway. It has nothing to his business or marketing, but you know what? I just thought it was cool. Powerful. Powerful. It's cool. So, hey, it's the Thanksgiving time a year.

Starting point is 00:03:51 We think about being thankful. Think about having a heart. And it makes me want to have a dog. even I don't have a dog. But the only way I'm getting dogs is... I think you're overdue. I am. The only way I would have a dog is Cameron keeps it and then brings it in.

Starting point is 00:04:05 I think that's a fair deal. I think that's that too. She thinks she needs a dog. Did him she let's bring her to a house. My kids play with it so that they feel like they have a dog, but we don't have to keep up with it. I'll pay for everything. But, but I just take the deal, Cameron.

Starting point is 00:04:19 Yeah. Yeah. Just having to leave and think about where you, every time you leave the house, thinking about, all right, we can do with the dog. We just go too much. Anyway, maybe we want a dog, especially Jack Russell Terro. Anyway, and more news aligned with show, and that's boozing, drinking, and having fun. Chris found this article as we were coming on the air.

Starting point is 00:04:43 There's a new product coming out, and I thought this is interesting, especially for the holidays. And look, we don't want anybody drinking and driving at all, never drink and drive, period. But now there's products coming out in a new category. It's called safety shot. And it says it will cut blood alcohol in half an hour. So if you're blowing like a, I don't even know, luckily you have to have to be. 0.08, I think you're legal. Yeah.

Starting point is 00:05:11 But if you're blowing like a point one, so you're really feeling pretty nice. You pound one of these things 30 minutes later. You're at 0.05. You're under the legal limit. Safety shot. Blood alcohol. You probably still shouldn't drive. Yeah, still don't drive.

Starting point is 00:05:27 We're not pretty. But you'll be less nauseous in the back of the Uber on the way home. But this is pretty crazy. It's wild. It's wild. Like, usually it's sleep off your hangover or whatever or try to get yourself at order before you drive or do anything. Or you're using other illegal substances to compensate. Yeah.

Starting point is 00:05:50 We were looking at the comment section of this article. The comment section on Instagram, go look it up pretty funny it's always trolls and the funniest part of it so they should have what did they someone say they should have called it buzzkill buzz kill yeah i think that's great yes blood alcohol detox detox functional beverage that's a mouthful the old b a df blood alcohol detox functional beverage safety shot set to launch in q4 2023 It's attracting widespread attention as they first patented drink that promises to reduce blood alcohol content and improve central nervous system activity, motor cortex function and cognition in less than half an hour. I wonder if it gives you energy or anything.

Starting point is 00:06:45 Yeah. You know? So it just knocks it out. It essentially has a bunch of natural herbs. It was funny as we were joking. the comment. This elixis, the founder's last comment in the article.

Starting point is 00:07:01 If Chatsy BT ever wrote a comment, this is what it sounds like. This elixir infused with a potent concentration of essential vitamins and the purity of crystalline water offers an unparalleled experience

Starting point is 00:07:16 for the modern consumer. Alcohol-free, our formula is a testament to the art of combining health, wellness, and a pleasure in a single sip. It's not merely a drink. It's a statement. The statement of nature's bounty

Starting point is 00:07:30 and scientific prowess designed for those who seek the best in health and taste. Oh, that's a marketer's nightmare. It's a whole lot without saying anything at all. You say it best. When you say nothing at all, I think there was a song that might have been

Starting point is 00:07:51 what that was all about. That's a big of college shit I've ever heard. Yeah. Even if the product sounds interesting. Just tell me it sobers me up in 30 minutes and I'm safe to drive home. I'm sold. Yeah. Yeah.

Starting point is 00:08:06 They're coming out with a vapor line and a nasal passage line that it gets you in five minutes. I'm kidding. The product will. Some dry goods. The product extensions are looking. You can buy a can or buy the gram. It's up to you. We've got a powder forum coming out in the early spring, in the spring break.

Starting point is 00:08:32 As soon as it right before spring break. Literally. Yeah. We're launching at Panama City Beach. We're going to test run it. This will be the stocking stuffer of the year. Oh, God, literally. Parents are going to be handing it out to their kids before they go on spring break.

Starting point is 00:08:47 Here's your safety shot, honey. Have a good time. Literally. Oh, geez. We could really do some spoofs on this, I think, on SNL skits. I hate to break from that into our more serious business news. The show must move on. I saw this, and it got my attention because we talked last week about cannabis getting legalized in Ohio.

Starting point is 00:09:14 Another thing that's riding away that's about to crash down, betting, legal betting. So now ESPN has a site and an app called E. ESPN bet. It's now, and it's the new online sportsbook operated by PIN Entertainment and partnership with ESPN offering sports betting services. Users can place bets only within states where ESPN bet is licensed, soon to be everyone, by the way. But they can access the platform from anywhere in the U.S.

Starting point is 00:09:43 It's available in 17 states and launched on November 14th. So essentially it's an app that looks a lot like ESPN, and you can bet on every game. I bring this up just to say that, look, gambling is a business is gigantic. You can't miss the marketing of it on every sports broadcast, draft kings on everything. And now when you have the biggest sports network that has ESPN bet, we're like this close away, like millimeters away from you're watching the game on ESPN.

Starting point is 00:10:18 And they're showing you the spread on live TV. And you're like baking bets on every play, like live action, like with your remote control. I think it's wild. And I'm not a big sports better because I was lose. But if I were to, because I know there's a lot of shady offshore businesses with that, this would push me into being a little bit more comfortable. Honestly, I think you're going to get a lot more people starting to bet now. Yeah, that's what I'm saying.

Starting point is 00:10:51 It's legitimizing and mainstreaming, ESPN, you know. I just realized I own stock in Penn Entertainment. Hey, Portnoy. Yeah, or was, I think. Was, yeah, hopefully. Yeah, so I bring this up because you're just going to see more marketing of it. And I think you nailed it, Chris, by saying, yeah, more people are going to see that, the name, the legitimization of it. And it becomes even more mainstreamed.

Starting point is 00:11:15 And people that you never think would bet, they're going to be sitting there going, oh, Well, yes, PN bed. Okay. It's all cool. Dude, I can tell you every cousin of mine come Thanksgiving days, heavy bedders. Let me see if any of them are using this. They got the notebook out and they're like pounding it on their hand.

Starting point is 00:11:35 Yeah. Could have a slight problem from being honest. Slight problem. Yeah. They're going to need a safety shot for betting. Yeah, everyone's got advice, right? Yeah. Yeah, just take a shot of this and your bets will get cut in half.

Starting point is 00:11:53 Yeah, in 30 minutes or less. Baskin Robbins is debuting a new ice cream flavor. Speaking of Turkey Day, we're getting into some of our turkey market. Ice cream flavor that tastes like Thanksgiving. Baskin Robbins has introduced a new ice cream flavor called Turkey Day Fixins, which combines sweet potato and autumn spice ice creams with honey, worn bread pieces and cranberry sauce swirls. This is not so good to me.

Starting point is 00:12:26 I'm a big fan of the fixings, but I don't know, bro. Yeah, I think I'm going to not get fixin. What's the calorie town? Yeah, capturing the flavors of Thanksgiving side dishes. They are also offering a turkey cake for Thanksgiving celebrations, shaped like a turkey with ice cream sugar cone legs, and customized ice cream flavor inside. Covered in caramel, preling glaze.

Starting point is 00:12:52 Okay, I can get behind that. Both items are available for a limited time in November. This comes to us at eat this.com. I had a double take on that. Great domain name. I like that. I like that. Eat this.com.

Starting point is 00:13:09 The ice cream, the wild ice cream flavor thing has gotten all the rage last few years. I feel like it's gotten pretty out of hand. Call me. I'm like a cookie dough or cookie dough guy. I can do pass unless it's like cookie dough ice cream these days. Just a standard. Yeah, just vanilla ice cream with some cookie dough in it. I used to be like the chocolate vanilla strawberry.

Starting point is 00:13:33 Okay. Apollitan. Eapolitan. But now it's just pretty much cookie dough if I'm going to eat it. It keeps me out of eating it unless it's just, if it's cookie dough, if I'm in a random place that there's cookie dough, but it was meant to be. but that way I just don't get it randomly for no reason. If I say I'll eat chocolate or vanilla, then I'll be eating it all the time.

Starting point is 00:13:54 But every night. Yeah, like Nash does. Nash gets his ice cream every night. Like, dude, he's like, Daddy, ice cream. I'm like, get this shit yourself. What are you talking about? Ice cream. Oh, my God.

Starting point is 00:14:08 He can't reach the bowls like in our new house, like, too hot. I got to get that shit out. I'm like, he's kids, ice cream every night. And he's like, the biggest wire. of all time. These kids get eating ice cream candy all day. All the nothing,

Starting point is 00:14:25 no weight. But they are running ground forever. I'm about to run them, coaching all their basketball games tonight. Been running those kids. Thank you. All right. What Gen Z's podcast habits

Starting point is 00:14:36 just comes to us from Ad Age, what Gen Z's podcast habits can teach brands about reaching the coveted demographic. Spotify's Fifth Annual Culture next. The next report reveals that Gen Z, often associated with short attention spans, actually has an appetite for long-form content, particularly podcasts. Despite the popularity of platforms like TikTok, this generation is showing interest and consuming more extended content.

Starting point is 00:15:08 They actually can hold it together for longer than three seconds. podcast listening among Gen Z Spotify users jumped nearly 50% in the first half of 2023. Hey. It's huge. As long as this the radcast, I'm cool with it. Or fake podcast. Keep coming, baby. Yeah.

Starting point is 00:15:28 Or one of the other shows under our network. Homefront. Yes. Be real. Any of our favorite. Any of the above. Any of the above. The,

Starting point is 00:15:38 but. It's, I don't know, the way we stereotype generations now, it's like the way that it's so, come on. Every day there's an article, Gen Z, Gen Y, Millennials. Yeah, they can actually keep their attention span for longer than three. Really? Of course they can. Like, just because TikTok's a platform and it, it is a short form and it's addictive and all the things, doesn't mean they can't watch or listen to something.

Starting point is 00:16:08 longer. And I hate to tell you, but I've seen 65-year-olds scrolling on TikTok. Amazingly, I can't believe it. They actually could shorten their attention span to that little because it's usually they only have a long attention span. Right. If anything, I feel like, and I see this with me and this could be part of what's happening is you're getting exposed to so many more topics and stuff every day now with

Starting point is 00:16:34 these 20-second clips. But it's cool where it's like, oh, I've never heard of that. Let me go dive deeper into that and maybe listen to a longer form explanation of this topic. Let me just summarize. If it has value to whoever you are, long form, short form, if it's relevant and has value, they will come and they will watch it. Yes. So if it entertains them, it educates them, amuses them, or gives them cachet.

Starting point is 00:17:06 They will watch it for. Three seconds or 30 minutes or two hours. It's unbelievable, but Gen Z can actually still go to the movie theater and keep their attention for a whole movie. Come on. Like these blanket stereotypes, like, dude. They're still humans. Yeah, exactly.

Starting point is 00:17:24 Yeah, just make the content good. And we appreciate Spotify doing a little promotion for the radcast. We need our Spotify numbers to get up. We're crushing it on Apple. We need Spotify. Get with the gang. Get with it. They're slacking.

Starting point is 00:17:38 Yeah. I'm going to cut out this little segment right here and tell them to start pumping our numbers, like pumping us a little bit, putting us in the front and center like Apple does. Well, front page of Apple. It's their loss. Yeah. What are you going to do? But we're here to cater and recognize Gen Z for what they are, and that's people.

Starting point is 00:17:57 Yeah. That has long short and relatives and fans. And if you want to learn from me directly, join my newsletter. Ryanofford.com backslash newsletter. Sign up. I give daily advice. on marketing, personal branding, podcasting, life. Give that a shout.

Starting point is 00:18:12 Join that. It's free. It's daily. Just like this show, give away our best advice. Elon Musk is changing its algorithm to highlight smaller accounts. This is a little twist here. Twitter, now called X. It's going to fucking go.

Starting point is 00:18:30 Every article. Does anyone call it X? No. It's always, this one, usually it goes X, formally Twitter. This one just fucking goes right out. It goes, Twitter now called X. It's still saying that it's still Twitter. Yeah.

Starting point is 00:18:50 Is launching a new major algorithm update? New major algorithm update. I like those four words I enjoy. According to owner, Elon Musk, this update is just focused from popular posts to showcasing content from smaller accounts, aiming to introduce users to new and interesting creators. X has been actively courting creators with features like extended character limits and an ad revenue sharing platform. Musk aims to turn X into a creator platform allowing users to monetize through ads and subscription. The algorithm set to roll out soon. There's no date here just soon.

Starting point is 00:19:31 Is part of this strategy, it will be open source for continuous improvement. Instead of showing you the popular stuff. We're going to show you the really shitty stuff that don't want to look at. We're going to show me the creators that nobody's been feeling. Yeah. We're going to show you the troll post that everyone hates that no one. What does this mean exactly? I'm fine if it just means, hey, some new creator that's actually doing really good stuff. You're going to show it to me? Great. But if you're just like pumping up stuff that has no, there's probably a reason that didn't get attention to begin with. At least that's not to think that way the algorithm. supposed to work, right?

Starting point is 00:20:12 Part of me thinks also is this a way, like, get more people active on their platform. Try to pull some more creators. Chris, don't be going, getting smart now. That's exactly what he's doing. Don't read between the lines. You might get some game time over here, guys. We'll get you off the bench. Come on over to Twitter.

Starting point is 00:20:34 Yeah. X and we'll boost your shit. Yes. I will say this. There's a lot of the big brands with those Twitter. It's a pretty good value with ads spending. There's still a lot of people on there. So if you got the right product, ads on Twitter's not a bad play. So those are a little. We always like to keep it actionable here, folks.

Starting point is 00:20:51 We're a little cynical sometimes or a lot cynical. But you can get some pretty good deals on some X ads, formerly known as Twitter. I thought this is cool. McDonald's and Crocs are releasing a line of $75 shoes inspired by Grimmis and the hamburger. So a side story. So I joke all the time. My kids and I, we do hotcake Fridays. We go to McDonald's every Friday.

Starting point is 00:21:21 I'm still waiting for their sponsorship. I don't know why. We're like seven years into this thing. And it hadn't come. It must be in your spam folder. Yeah, I think it is. McDonald's, you know what to find me. It kids are pretty cute, too.

Starting point is 00:21:33 This would be gold for you. But I joke with them because I have to tell them. And I thought it was like some kind of woke thing. Because they never talk about the hamburger. I'm like, I think we're worried stealing burgers, like not cool. They don't show Ronald McDonald anymore. The scary clown. And I can understand why you don't show Ronald anymore.

Starting point is 00:21:51 He's fucking scary. But the hamburger, I'm like, you never see him. You never see the character. He's not in commercials anymore. And I thought it was like, we can't show him stealing burgers because that's so bad. We can't see it. Promoting bad behavior. Theft and whatever.

Starting point is 00:22:05 To see that they're actually putting him now in products and he's not completely gone. And Grimmis is just fucking weird. He's a big purple blob. let's be honest. But I have nightmares about that character. But the hamburglers, I'm down with. But anyway, Donald is teaming up with Crocs to release a line of custom design clogs. That is what they are, folks.

Starting point is 00:22:27 Don't fool yourself. They're not like you can call whatever you want. Those are big fucking ugly rubber clogs. They're rubber clogs. Yeah, that's what they are. Inspired by McDonald's mascots and the brand's iconic colors. The collection includes three classic crocs and one sandal with optional McDonald's themes, charms like red fries and the golden arches.

Starting point is 00:22:50 Their retail for $75 to $70 to $75. Big range there. From $70 to $75. Why wouldn't you just fucking make them one price? And matching socks for each pair will be available for $20. It's set for it. It's already happened. November 14th, they released.

Starting point is 00:23:07 With availability at Crox Retail location, and these things are going to sell out. No one's ever going to wear them. They're going to sit on shelves. They're going to be like collector's items. I can tell you that right now. Yeah. Go buy some.

Starting point is 00:23:18 Only the hamburgles are ones. Put them on eBay. But this is good. Look, for a marketing perspective, we talk about this all the time. Borrowed interest. Crocs is borrowing interest from McDonald's. McDonald's borrowing interest from Crocs. So it's shared interest.

Starting point is 00:23:35 Both of them have large circles of influence. They share on each other. The Crocs have done a bunch of special. leases, McDonald's gets on board. So you get the synergy of brands. And what probably becomes a collector's item would be my guess, because all these shoes and kids and stuff like that, they don't even wear them. They've seen it putting them.

Starting point is 00:23:53 Like, my kids have the $300 Jordans. They've worn never. I'm like, I'm not buying you, your museum case at 12 years old. Like, you need to wear these things. Yeah. Because I have to move them every time we move or we do something. I need you to wear these out so that we can hand them off to the yard sale or garage sale or take them to goodwill. Like we took a million loads this week taking all our stuff.

Starting point is 00:24:19 I'm like sneaking stuff out the back door going, my wife and I are going, they're not going to miss this. They're not going to miss it. Yeah. But I do just play from McDonald's and Crocs. And I'm just excited the hamburger was back. So that's just the truth. You don't see any of the characters really anymore? I don't feel like they use any of that for marketing at all.

Starting point is 00:24:40 And they should. They're fun. If I was going to dress up for how, and I didn't this year, next year I'm going to be the hamburger. You heard it right here. It's a good one. I'm dressing as the hamburger. I'm still those burgers.

Starting point is 00:24:54 Craft Real Mayo seeks to make moist word of the year via search hacking. Craft Real Mayo is aiming to make moist. The word of the year. It is engaging fans to boost the terms search engine rankings. This is fun. It's good. The condiment marketer. Okay.

Starting point is 00:25:18 All right. Condiment marketer delivered a large tub of mayo with a real moist logo on Merriam-Webster's headquarters and declared its 10th intent to win word of the year honor. On November 18th, that would have been, That's tomorrow. The brand will host a search-a-thon live stream on Twitch with gaming influencers, encouraging viewers to search for moist to enhance its visibility.

Starting point is 00:25:48 This innovative, paid this initiative, not innovative. A little dyslexic for me. This initiative includes paid social ads and on-the-ground canvassers. Got to watch out for those. Aligning with Kraft Real Mayo strategy to embrace controversial. topics. I didn't realize that was part of Kraft Romeo's strategy was embracing

Starting point is 00:26:11 controversial topics. I do know the word moist is very controversial. Yeah. I've met a lot of people that God, I don't like that word. I'm like... Yeah, a lot. Yeah. Which is why this is brilliant. Yeah. It's polarizing and controversial.

Starting point is 00:26:27 However, pardon me, are you now doing word association with your product that grosses people out? Here's my thought on that. I think people that used mayo are going to keep using mayo, whether or not they have real moist on it or moist. So I don't think they're going to alienate people that already like mayonnaise. And I think they might bring in people that don't purely because they're agitating a little bit.

Starting point is 00:26:57 So they're getting attention to get good PR play. And if they actually win it, I'm going to really give them, I don't know that they will. I love search. I love search hacking, though. That's fun. Like getting everybody, if you can rally like 10 million people to all search for one term.

Starting point is 00:27:14 Here's a be interesting. We'll talk about this. Next week we're recording a little early. But hopefully we can look at Google trends. And let's see, we can look back on Saturday, which is when they're doing this, and see if the term moist is up in the trends of Google. I think it will.

Starting point is 00:27:34 I think so, too. So in case you're, interested. You ever want to look up what's trending? Here's a little insider tip. Trends.govorg.com. You can see what's trending in Google search terms. So you can do always, and they do it by categories. And you could also search for terms to see how much search data has. It's a good way to actually research terms or naming or different things.

Starting point is 00:27:59 So there's a little, I'd like to keep it actionable, Chris. Educating always. The Radcast, always keeping it real moist. I think. Moist and juicy, baby. Finally, today, Walmart reunites Mean Girls to boost Black Friday push. Walmart has brought together cast members from Mean Girls for a Black Friday advertising campaign, recreating scenes from the 2014 comedy.

Starting point is 00:28:31 The video nods to iconic moments from the movie while showcasing Black Friday deals. Campaign includes new creative releases every Wednesday in November. and on ceremonious November 27th, Walmart's Black Friday deals events are scheduled for November 10th and November 24th with online access on November 8th and November 22nd. I don't know shit about mean girls. I know it was big and popular, and I'm sure it's going to do something.

Starting point is 00:28:57 I'm going to use this to talk more about the fact that it's the blurring of the lines of when the hell Black Friday is or is it? Like every deal is available early now. I feel like I bought a TV last week, like at half price. And I'm like, this is cool. Because there's an early Black Friday deal on Best Buy. And I would have to see the numbers. Yeah.

Starting point is 00:29:18 Like a week or I was getting texts from all these companies, 40% off. And I'm like, well, what's the deal going to be on Black Friday if you're doing 40% off right now? I know. And look, should I wait? Yeah. I don't know where to wait. And look, here's the deal. The bottom line is if you need the best skin care for a man, you don't have to ever wait.

Starting point is 00:29:39 All you got to do is go to Caldera Lab.com and use Rad Ryan. You get 20% off. This is like Black Friday every day, Chris. It really is. You don't have to wait. There's confusion in the market of when Black Friday is. It's Black Friday sale day every day when you use Rad Ryan and get 20% off CalderaerLab. Look, I've been not wearing my hat as much because I want everybody to just see the glow.

Starting point is 00:30:04 This 46-year-old face, you're like, it ain't the prettiest face, but it's glowing. So no circles under the eyes like I used to, Chris. It's a little bit of like just coming from the screen. Yeah, been transformed. I know you've been using it. I know you're enjoying it. I'm really, I'm a big fan. I really like the night serum a lot.

Starting point is 00:30:27 Smells good, feels good. The lotion is great for the daytime. It's not like sticky or wet. Like it applies nicely. Yeah, dude. I'm Here's the little insider tip. The bath bar is the best bath soap you'll ever use.

Starting point is 00:30:43 I bought like 10 bars myself. Look, I'll be honest. As part of our partnership, they're giving me stuff, but I wanted so many of these bath bars, I ordered like 10 of them. And I'm telling you,

Starting point is 00:30:52 it is the best. I didn't think soap, it made a difference. But this stuff lathers up. It's like my shower is like overflowing with suds. Whoa. You just sold me. I'm using Dr.

Starting point is 00:31:04 Sasquatch, but it looks like I'm going to be logging on. to Caldera and using Rad Ryan today again. See, 20% off. It's Black Friday every day with Rad Ryan at Calderallab.com. And I'm serious. Look, I don't talk about shit that doesn't work for me. Period.

Starting point is 00:31:19 In the story. If it didn't work, I wouldn't talk about it. But it works. And I wouldn't buy the soap with my own money if it didn't work because it does. I couldn't believe it. I'm serious. I'm like, usually you're lathering up like soap. And it says, you got soap on your hands.

Starting point is 00:31:35 This is, I feel like I actually. actually got clean for the first time. I can't go back. I can't put the genie back in the bottle, Chris. So, and neither do you. Come too far. Calderallab.com. Use rad Ryan.

Starting point is 00:31:46 We have fun about this, but I'm telling you it's fun and we have fun about it because it works. And because it's good and because they're the official skincare provider of Ryan Alford and the Radcast. Oh, man.

Starting point is 00:32:01 I hope, look, we've got one more show before Thanksgiving. one more. I know we get a lot to be thankful for. We're thankful for everyone that listens. We'll be thankful. Even more thankful if you give us a review. You go to your podcast app.

Starting point is 00:32:16 If you got an iPhone, Apple podcast, hit that review button. Give us how many ever starts? One, two, three, four, five. Be honest. Give us some feedback. We appreciate all the reviews. We appreciate the listens and the downloads for making it number one. And if you're listening to Apple, don't let's say to go give spot.

Starting point is 00:32:34 Modify a little ring. We need them like getting our download numbers up over there. I got an equal opportunity listeners. Yes. Any final words, my friend? No. I'm just looking forward to Thanksgiving, some family time and some good food. On Sunday, celebrate International Men's Day.

Starting point is 00:32:57 You can celebrate yourself. I'll let my family know. Celebrate me. Celebrate men. You know, I'm, I told the family I'll be showing up for Thanksgiving. I'll be supplying all the vacay gummies for dinner. Everyone else can bring the corn souffle and the turkey. It'll be a good time.

Starting point is 00:33:17 There you go. We'll be down on my mom celebrating an early Thanksgiving as well down in Columbia. Old Mary Linda and Jerry, my mom and stepdad, and Jay, my brother and Stephanie, my sister. We love everybody. We appreciate you for Chris Hansen and the Vacay Loud. and storm the greatest dog on earth. I'm Ryan Alford, your host.

Starting point is 00:33:42 We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad. dot cast or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of November 17, 2023 Marketing and Business News: What GenZ’s Podcast Habits Can Teach Brands About Reaching The Coveted Demographic

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.