Right About Now - Legendary Business Advice - The Week of November 24, 2023 Marketing and Business News: Snoop Dogg Gives Up Smoke For Solo Stove Campaign

Episode Date: November 24, 2023

Welcome to another exciting episode of The Radcast, your go-to source for all things radical in the business world. It's a pleasure to have you join us on this post-Thanksgiving Friday, November 24th,... 2023. We hope your holiday was filled with joy and fantastic feasts.Today, we're taking a slightly lighter tone as we dive into some intriguing business topics and reflect on the top traditions of Thanksgiving. We explore everything from Dave and Buster's unexpected Thanksgiving opening to marketing ideas like giving drinks to Black Friday shoppers. And of course, we can't miss discussing the viral potential of Trump's presence at the USC vs Clemson game and the ingenious campaign strategy behind Snoop Dogg's decision to quit "smoke." Stick around as we uncover the smartest campaigns, the latest trends, and maybe a few unexpected surprises. You're tuned in to The Radcast, where if it's radical, we've got it covered. Happy Friday! Top 10 Thanksgiving traditions in the US (03:40)https://www.ef.com/wwen/blog/efacademyblog/top-10-thanksgiving-traditions-in-the-us/  Dave and Buster’s is open on Thanksgiving day (06:40)  Sponsor  Vaycay: Premium Wellness Products Delivered Straight to You in the US (08:07)  Website: www.RolloffthePain.com  Podcast: www.thevaycaypodcast.com   A look back at how Black Friday began, how it's become so popular and how much shoppers are spending. (10:52)https://blackfriday.com/news/black-friday-history  The Holiday 100: A gift guide for everyone on your list (15:50)https://shopping.google.com/m/holiday100/?utm_source=(direct)&utm_medium=vanityurl&utm_campaign =h100_23&utm_content=H100_Keyword_Blog   Former President Trump will attend Clemson, South Carolina football game, NBC confirms (20:09)https://www.wyff4.com/article/trump-to-attend-clemson-south-carolina-game/45894745#   Snoop Dogg gives up smoke for Solo Stove campaign (21:05)https://www.marketingdive.com/news/snoop-dogg-give-up-smoke-solo-stove-campaign/700296/  Pepsi brings back Shaq for fresh spin on Skee-Lo’s ’90s hit ‘I Wish’ (27:45)https://www.marketingdive.com/news/pepsi-shaq-shaquille-oneal-i-wish-mini-cans-nostalgia/70023 9/   Sponsor Caldera Labs: (26:00) High-performance men’s skincare line  Website: https://calderalab.com  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:01:22 It's Friday, November 24th. The day after Thanksgiving of 2023, our weekly, business marketing news and stories of the week. I'm joined by my friend, Mike Mis Abe. Chris Hanson. Hello. Happy Friday.
Starting point is 00:01:42 Vacay lounging or lodging. Vandke lounging. Either one. Either one. It looks pretty nice. Lounge. Nice. What's Miami temperature today here on November 24th?
Starting point is 00:01:56 Probably like breezy, high 70. these lower 80s. Oh, lovely. Nice. Lovely. It's a little brisk here in the Carolinas. Hope everyone had a great Thanksgiving. I have a little lighter edition here today.
Starting point is 00:02:10 We've got some business topics. We're thankful for everyone that's listening, first and foremost. So thank you for tuning in to your number one business and marketing show on Apple Podcasts. And I hope everyone over eight or under eight, whatever your goals were for Thanksgiving. I hope they were achieved. Are you a turkey and dressing guy, Chris? Yeah, I want the turkey, the cranberry stuffing. Yeah, you're all in.
Starting point is 00:02:37 All the fixings. Mix them all together. I'm on a sandwich and I'm happy. Yeah. Are you? The fictions. Oh, fictions. Remember that?
Starting point is 00:02:48 Where's that corn soup fly? Oh, yeah. With the messed up hand. Yeah. Can they get away with that now? Definitely not. That would be canceled now. Cancel culture.
Starting point is 00:03:05 That was one of the best scenes that movie. It was like stuffing the turkey or something. What are you stuffing? Oh, you watch that. You get a scary movie. Go watch it. It's fun. That's a good.
Starting point is 00:03:16 Your own, the holidays. The holiday movie. Put it on with the family. It's good. Yeah. Yeah. Yeah, we went to Nicole's. parents as we always do and I'm sure we had a good time.
Starting point is 00:03:30 In full disclosure, we record this right before Thanksgiving's, but we'll give away all our sick. We're all about transparency here. We wouldn't have anybody working on the ball on the holidays. I don't want that post Thanksgiving trip to fan coma. Yeah, exactly. It's been real lazy. I end up having my moms, my wife's moms, and then my dad's like we get it in.
Starting point is 00:03:55 Three turkey dinners over five days. And then... You're on the circuit. Yeah. Then I like to cook like a big prime. I'm going to cook a prime rib like Saturday night. Oh, yeah. Oh, yeah.
Starting point is 00:04:07 The grain. Yeah. They have a good... They have all that turkey. I need some steak. Steak and maybe a little honey big tam. Oh, we'll have already had that. That's definitely on the Thanksgiving list at my wife's parents.
Starting point is 00:04:20 But it's a lighter edition. It's Thanksgiving. If you're listening the day after, Maybe you're on the treadmill trying to work it off. Maybe you're driving to work on Monday after the holiday. You never know when you might be listening to this, give it to the holiday. We're not going to get too serious. But we did want to bring up, even if it's post- Thanksgiving,
Starting point is 00:04:41 some of this comes to us from eF.com. Top 10 Thanksgiving traditions in the U.S. Some of these I could get down with. And some of them I was like, really one of the top ones. Let's see where this falls for you, Chris. The first one on the list, these are not an order of, like, popularity necessarily, but this seems to be like some of the big things everybody does.
Starting point is 00:05:04 Number one of the less is watching the Macy's Thanksgiving Day parade. Are you a parade watcher? Always. Yeah. Every year, parades on, then the dog show. I forget the name of it, the really big dog show. Yeah.
Starting point is 00:05:21 Oh, yeah. But now my brother-in-law is, they're there in the pig. sure it's pretty quickly going straight to the NFL games because those boys are on ESPN bets. I watch a little bit of the parade. Yeah, watch a little bit of the parade. Kids enjoy it. I'm like, yeah, there's a nutcracker.
Starting point is 00:05:41 Oh, here comes the nuts. That was a line from Christmas vacation. They're talking about. They're watching the, make you stay parade. Tug in the background. Yeah. Next on list, break the wishbone for good luck. I know what this is.
Starting point is 00:05:55 heard of it. I can't say I do this on Thanksgiving. Yeah. But is that far? Is that you? I've done it like once in my life and it wasn't on Thanksgiving. Yeah. I think.
Starting point is 00:06:06 I think we did. I remember one time I was like, oh, look. Yeah, if you end up with a bigger piece, you're supposedly your wish, you can have a wish. And if you know, with the bigger piece of the wish, but when it breaks, when you're pulling it against someone else, you get the wish. Yeah. I wish we never do this again. Eat a, I'll never pull from the wishbone again. The, eat a traditional Thanksgiving meal.
Starting point is 00:06:31 Okay. Duh. What Thanksgiving day would be complete without that? I don't care if you're single on at home, at least get out in one of the many places now. You can go eat one of those things. You got to get your little meal. Oh, yeah.
Starting point is 00:06:43 Every restaurant's got a Thanksgiving dinner menu, I feel like for the most part now. In today's episode is not brought to you by this company, but I'm going to give them a free pub because this place I do it. Guess he was open on Thanksgiving. Thanksgiving Day. Dave and Busters. Dave and Busters.
Starting point is 00:07:01 Okay, that shocked me. I was going to say Ruth Chris. Yeah, no. Dave and Busters is open on Thanksgiving Day. I got, look, I am on legend status. The Alford's venture there quite a bit. And gold card and all. I'm surprised they haven't given you like a free cruise or something at this point.
Starting point is 00:07:20 They owe me. You could have been on 10 cruises a year for the amount you go there and what you're going to stay and get to the kids on. seven ball bouncy balls. 20 of them in your house. You can be on a five-day cruise with your four boys, I bet you. It's like ADD paradise for me. And then the kids love it, of course.
Starting point is 00:07:38 But yeah, I got their secret newsletter. And Dave and Busters is open. So you're a little too late. But next year, if you know, that's a little entire tip. Dave and Busters. Because look,
Starting point is 00:07:49 here's what happens. Sometimes you want to watch football game, but you can get bored because there's nothing to do, nowhere to go. It's a little entire tip. Always. Go hit Dave and Buster. Busters or watch those football games at David Busters and game it up a little bit.
Starting point is 00:08:01 Get you some ski ball in. Get you some whatever you got to get in. From the in-laws. Exactly. Get out of the house. Go shoot some hoops. Next on the list. Take a nap.
Starting point is 00:08:14 It's one of the top 10 Thanksgiving traditions in the U.S. Taking a nap. Take that nap. You got to get out there and do something. It says no Thanksgiving day. I got a question. What's that? Do you guys do you guys earlier in the day or in the evening?
Starting point is 00:08:33 We eat 2 o'clock. Oh, man. See, I want that. We do it at night and I'm like, I can't even nap. I just want to go to bed. Oh, no, no. You got to have it worst, three or four latest. You could have mid-afternoon, but then, but you get, you got to do that one or two o'clock.
Starting point is 00:08:51 That's the window right there. It says afternoon. Afternoon, Phil was cooking and eating delicious food, mini-retreat to the couch. for a midday nap. Turkey is well known for the culprit of the sudden onset of sleepiness with its high levels of the amino acid triptophan. Hey, we have triptophan. Also found in the vacay sleep gummy.
Starting point is 00:09:12 It's a purposeful plug there. Every day it's a vacay. Go to take a vacay, V-A-C-A-Y-C-A-com if you want a real sleep gummy. That adds a lot more than just triptophan. Take one of those with the turkey. And you'll be like golden. Yeah, dude. Holiday snooze.
Starting point is 00:09:33 Yes. Called Unwind. One of our highest reviewed products. Go to take a look at that. Here's what's next on the top 10. Let's share what you're most thankful for. Thanksgiving is a perfect time to reflect on the year alongside family and friends. It's wonderful to hear everyone talk about their favorite moments and experiences for the previous year.
Starting point is 00:09:56 I know this sounds like cliche, like what it's supposed to be. I can't help but think, but a lot of families, it's just them bitching about like stuff. Isn't it? Like politics and like the family get together. Did you see what happened with? Oh, yeah. I have a hard time. Conspiracy theories, politics.
Starting point is 00:10:15 Yeah. I have a hard time. And Betty's really going. I'm just so thankful for all the things the president did for us this year or whatever. Yeah. I usually experience the initial thought, a lot of drama. Here's another one. Watch an American football game and get behind this one.
Starting point is 00:10:37 This is true. Usually because there's nothing else to do. And it's on. And look, I'd watch it, but most people that don't even watch football are watching football on Thanksgiving. What is the Detroit Lions and get out of his Cowboys play every year? Football is the most popular sport to watch in the U.S. And Thanksgiving Day is no exception.
Starting point is 00:10:58 Next on the list This, I don't, again, duplication here on this top 10 list. We didn't make it. We're just reading it. Be grateful for Friendsgiving. Okay. Because most people celebrate Thanksgiving.
Starting point is 00:11:14 Yeah. Friends gathering together, aptly called Friends Giving is a newer tradition. It's time to share a meal and enjoy each other's company. Okay. So that's one of the, it is turning into a tradition. I see a lot of girls doing it, especially. I always post about it.
Starting point is 00:11:29 Oh, yeah. It's just another excuse to get drunk and talk shit about their husband. So let's be honest. Yeah, yeah. Should be. It's another reason to party. Yeah, it should be drunk's giving. Yeah, it should be.
Starting point is 00:11:47 Shop to you drop on Black Friday. That's a Thanksgiving tradition. So America, consumerism. Yes. Really? Shopping to you drop on. Are you, I was the last time? you went out on Black Friday to beat the sale.
Starting point is 00:12:03 Have you ever? Never. Yeah, I mean, I did once. The internet. Yeah, like when I was 10. All of a camping outside. Drug me somewhere and I'm like, I'm never doing this again. And then I have not,
Starting point is 00:12:16 I have just, even 10 years ago. If I want to go get in a, like, do you want to get trampled in a fist fight? Because that's all I see happening on the internet on Black Friday sales. Yeah. Riots. I could do that at a bar late night. I really want.
Starting point is 00:12:29 I don't need it to, uh, to get a Black Friday shopping for that. I don't even get a drink if I get a Black Friday. You're just, you're sober and fighting people. Man. Dude. No thanks.
Starting point is 00:12:38 I'll sign up for two-day shipping on Prime. I'd tell you what, if they put cocktails in the line, like where you're waiting. Okay. That'd be a good way to attract people. It'd be a huge party. It'd be awesome.
Starting point is 00:12:51 Can people spend more money? Yeah, they might be nice. As long as you don't give them to me drinks, they'd be nicer to one another. Go, I'm sorry, man. You know. Two drink.
Starting point is 00:13:00 Limit to tickets. Yeah. Lastly, giving back. This is the final, the top 10. In the spirit of giving thanks and helping others, many communities across the U.S., hold food drives and collect non-perishables so that everyone has a place to enjoy a warm meal. I think that they're doing this.
Starting point is 00:13:22 I was just thinking there was more going to be like more, I don't know, certain menu items. Right. Aunt Karen. talking about something she shouldn't uncomfortable friend family conversations has to be on this list right yeah let's be honestly yeah you're one crazy uncle blacking out causing a scene yeah there's your top 10 thanksgiving traditions in the u.s hopefully you're nodding along to some of them nodding along by saying yes or nodding along by falling asleep but because it's the next day after Thanksgiving potentially when you're listening to this or nodding along because you're having a little naughty toddy.
Starting point is 00:14:06 There's a lot of too. A lot of daddy. This article is from blackfriday.com. He says Black Friday is a major shopping day in the U.S. occurring. A lot of people are shopping right now. So this is aired while we're talking right now. You might be listening in the car, racing from store to store. You might be in Macy's with your air.
Starting point is 00:14:29 in listening to this right now. That's right. You should be. Black Friday is a major shopping day in the U.S. occurring on the Friday after Thanksgiving, with many people having the day off, except those in retail. It marks the unofficial start of the holiday shopping season, known for discounts and deals that started earlier and earlier.
Starting point is 00:14:50 The term Black Friday originated in Philadelphia in the 60s, due to congested street lines during post- Thanksgiving shopping, Black refers to stores moving from loss red to profit black in accounting records. It became popular as retailers realized they could draw crowds with discounts. Who knew? Online Black Friday. Sales are also significant and mobile shopping is on the rise, you think? Top products during the Black Friday include toys, electronics, books, jewelry, appliances, and sporting goods.
Starting point is 00:15:27 I think we covered a lot of that. Everything's popular. It's on sale. I feel like everyone's on history. Anything is running Black Friday. That's interesting. I had no idea if that was the... And it seems to be...
Starting point is 00:15:42 It starts there earlier every year. We're starting to like water down a little bit as far as I think the moment. We got Cyber Monday now, right? Yeah. I've been getting sale messages from... For the last two weeks from businesses. Yes. 40% off.
Starting point is 00:16:00 I mentioned this last week. I got a deal on TV. I'm like, it's not going to go any lower than that. And sure enough, I've looked at some of the deals and there hasn't gone any lower than that. So it's okay. That's fine. As long as they get the sale this month, I don't, spreading it out. Let's be honest, with all these channels, you don't want all those orders on the same day.
Starting point is 00:16:20 How to fulfill that shit? Is it possible? So spread it out. Give yourself the ability to actually deliver on the experience. Yeah. So I think it helps with that. And if you want to learn from me directly, join my newsletter. Ryanoffer.com backslash newsletter.
Starting point is 00:16:37 Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free. It's daily. Just like this show, give away our best advice. Google has put out a gift guide for everyone on your list.
Starting point is 00:16:53 There's a lot of stuff on here. Do you, are you still at the point, Chris? I know you're, you've done pretty well. and you're well out of the household and all that. But with your parents or your mom, do you have to send her a list? Do you send your parents a list of things you want? Or does it just?
Starting point is 00:17:09 No, and I will say everyone, my sisters and my parents, everyone will reach out and ask, are you looking for anything? But no, I don't send a list. And even when people ask me, I never, I'm like, I don't know. Nothing. Give me some gym shorts. I'm 46 years old.
Starting point is 00:17:28 And to this day, my mom. and my mother-in-law, actually. Nicole's mom and my mom have some similar traits. A lot of different traits, but some someone want to do. They both send me, we need your list. And I'm like, yeah. And look, in my wife, there's this, like, no one can really buy me anything because I buy whatever I want, like, the moment I see it, don't be wrong. I'm not buying a million dollar items every day or something or, oh, every single watch that's 50 grand.
Starting point is 00:17:58 I don't buy it. It's not that excessive. But if you want a pair of jeans, I buy them. If it's an accessory or something, okay, and I need it. Okay, I'm buying it. And I don't know. And it's not because I don't appreciate Gist, but I'm like, really, don't get me anything. That's why I have him give me stuff.
Starting point is 00:18:15 It's like boring, like socks, like stuff that I'm like, I can buy it, but you can just go ahead and knock that one out. I've gotten to wear when you're a kid. This one, you're getting old. It's come full circle. Like, I'd rather them give me things. like a food, like my favorite food. Like something that I can't make or go buy
Starting point is 00:18:33 or wouldn't think to do myself. Something. Like an experience. Yeah, an experience or like my favorite food or like a snack or something. Yeah. That or it becomes real practical. I buy me some socks. Yeah. That seems to fall.
Starting point is 00:18:49 This is one that I forget until it's like, it's time for some socks. Like, okay. You know what I asked for actually last year? It was a mic. and a boom because you sent me which one to get. Yeah. And that was,
Starting point is 00:19:05 and I remember that I literally sent my mom the link on Amazon. I'm like, you can give me this. That'll do you. Yeah. That's a great thing about Amazon now. You just send the link. Then everybody's got the Amazon account.
Starting point is 00:19:18 Easy. When you can make a list on Amazon and send the whole list to somebody if you wanted to, I think. Yeah. Your own holiday list. Nash has a seven page list. like my son Nash. Damn boy.
Starting point is 00:19:33 How old is he eight? Yeah. His love individualized, very specific. Hey. Props. Yeah. Boy knows what he wants. I respect a man who can make a decision.
Starting point is 00:19:48 He's got that thing. Daddy. Check that list. He don't need a check. Page one, page two will be what I'll have clothing line. Yes. He's got it all detailed.
Starting point is 00:19:57 He's got every link where to buy. Yeah, he's got diagrams drawn up. Go to page three and you'll see that I want the Pokemon. Is it an expensive list or is it a lot of little items? It's carefully collated, curated around not being true to reward. Like it's not all $1,000 items or something like that. It's very specific Pokemon things that he wants. Strategic.
Starting point is 00:20:27 Yeah, a book, this book. this piece of Legos, like all this kind of stuff. And get some gaming stuff. They want some Oculus things. They've been playing that shit. And I was like that as a kid. It was way easier to be like, oh, I want this N64 game or this specific toy. So Clemson and South Carolina, if you live in our neck of the woods, play this football.
Starting point is 00:20:57 That's the robbery in this area. and they are playing this weekend tomorrow. If you're listening on Friday, if you're not, we've, we've, we've, we've passed it. The former President Trump is going to be at the Clemson, South Carolina game. That that was interesting. I'm not sure what drew him there other than Henry McMaster, who's a Republican governor. That'll go viral. Yeah.
Starting point is 00:21:22 He's going to be there. You're going to see a lot of videos in that stadium going. I'm going to have to send him like some orange or something. He needs to be wearing some orange. Didn't he make an appearance? He made an appearance some other NCAA game. I think last year, man, I remember going viral because people were going nuts. Yeah.
Starting point is 00:21:38 And I don't know why I think he was Clemson again. I think it was an Alabama game. I think you're right. Yeah. He was Bama and Auburn. But he'll be there. And as long as he's pulling for Clemson, I'm cool. I don't know if that's feel like he needs to pull for South Carolina.
Starting point is 00:21:59 It's like a rep like the state. A boo. Whatever. So I thought that was interesting. Into some marketing news. This was fun. Snoop Dog is quitting smoking. It was actually all the campaign for Solo Stowe.
Starting point is 00:22:17 Quitting the smoke. No more smoke. Solo Stove has appointed Snoop Dog as its official smokesman. That's what you did there. I like that. After his social. media tease about giving up smoking turned out to be a partnership announcement. He'll work with Solo's stove on product innovation and a signature product line.
Starting point is 00:22:39 The collaboration marks Solo Stowe's first major national marketing campaign and includes various advertising elements. So I was looking at this. Sorry our producer was showing me this stove. Like it does it put smoke, no smoke with the fire. It's like a little fire pit. I didn't know that. That's cool.
Starting point is 00:22:57 I didn't know you could do that. Yeah. I wonder if they're using like chemicals or something like to suck it in or if it's just the Is it a portable stove or you put this like in your yard? I think it's like a kid they have both options, don't they? I think you can move it around. Sorry, you can jump on there and tell us. That's portable.
Starting point is 00:23:16 Portable? It is. Like a camping. Portable. Yeah, camping. Why do I throw it around your backyard? Why do I care? I'm camping and there's smoke coming out.
Starting point is 00:23:26 Hey, you don't want to look. How about you? Have you ever been to you haven't been You haven't dealt with the smoky Like you're hanging out at the campfire And that shit won't leave you alone Oh yeah I've dealt with that It's miserable
Starting point is 00:23:39 It's miserable Smoke less Snoop Dog I'm just going to tell you This is one of the smarter, brighter campaigns that I've seen in a while Because I probably have probably Five other people That's me
Starting point is 00:23:51 Did she Snoop Dog's not smoking him? I'm like that's cool All good things come to an end Or whatever you want to look at it or all bad things Which are way you want to look at that And then it's all a ploy Get everybody talking
Starting point is 00:24:09 And now I get the punchline Oh it's sort of a lot of conversations But this is a create look Are they putting in cannabis We're always about value here Chris Value actual insights No Instead of just hiring
Starting point is 00:24:23 Here's what they could have done It would have been way less interesting And impactful He could have come out and done all this in one fell swoop that the whole gag was done within one post or whatever. Oh, I'm smoking one, but then he's tied to the partnership. But giving it like a week to play out before giving it away, that's creative. That's how you, that's how you create movement in the market.
Starting point is 00:24:47 Yeah. And it's just a little more thoughtful way for using a spokesperson and influencer to rile up conversation. So there you go. When you're thinking about campaigns, you're thinking about these things. Go left when everybody's going to write. This one of the, this one was very good. This was extremely viral.
Starting point is 00:25:12 Yes. Like, I feel like I've talked to one person every day has brought this in real life. Like, oh my gosh. I don't know if I buy it. How many people probably posted? Man, that's so great. He's giving up smoke. He's mature.
Starting point is 00:25:28 Like all these. People are you saying that. A lot. And then there was a huge conversation about what does he know that we don't? What are they putting in? This is it the fertilizers? Like it went down out of that. Then of course you had.
Starting point is 00:25:45 Yeah. Then you had another group like, oh, it's because he's launched an edibles line. People were definitely. There was phenomenal because it threw people in so many different directions, but it was just being talked about so much. Exactly. So really smart campaign from solo stuff. And look, I'll be honest, I didn't know this product.
Starting point is 00:26:09 So now it's hit my radar and Saugers influenced me and a little bit showing me the video. So well played solo. So well played solo. That might be on the Christmas list. How much did they pay him? That would be something I would not probably buy myself. But I put on the Christmas list for like, or my mom or something. You're like, this is cool.
Starting point is 00:26:29 some of the houseboat hey could be I don't know that shit might I'm gonna burn down the house boat but it's smokeless is it heatless too the I don't understand how you
Starting point is 00:26:44 just get rid of smoke I don't know but you know what smoke is bad for not just your lungs it's bad for your skin and you know how you take care of skin that might be getting a little too much smoke and different things
Starting point is 00:26:59 you know how Chris. Tell me how. Our good friends, they Caldera Lab. Calderallab.com. The official skincare provider of Ryan offered
Starting point is 00:27:09 in the radcast, I am glowing a little bit today, Chris, at least it looks like in my... I did put on my combination. I've got secret formulas. Like, it used to be like
Starting point is 00:27:19 as prescribed from the bottle. I've now got like the secret formulas depending on the occasion. So I'm mixing in the serum, the eye serum, icon, just a couple dashes of that, then the face lotion that's a little light pat. And then the good is supposed to be for night.
Starting point is 00:27:37 But let me tell you, I do a couple drops, not the full Monty, like a partial dose of that serum. It gives it a little bit of a light sheen, but not too oily. So I've got like recipes for the Caldera Labs of now, depending on the occasion. That's what this is. Personalized skin care. Personalized and deliver straight to your door. Use Rad Ryan. You'll get 20% off.
Starting point is 00:28:06 20% off the best most premium skin care line for men in the United States. And look, I got the bath bar. Keep it close to me. Right here. If you're watching the video, it's close. It's almost like suds are almost coming out of the side of this thing, Chris. And no one's even put water to it yet because that's what it's like. Sud City, baby.
Starting point is 00:28:26 And my favorite bar. I do. I used that this morning. I'm all Caldera up today, man. It's feeling. Blowing. Feeling good. Go to Calderallab.com.
Starting point is 00:28:39 Use rad ryan and get 20% off. Don't do it because I said so. Do it because it works. And it does. This is fun. Pepsi brings back shack for a fresh spin on Skilos. Nineties hit. wish.
Starting point is 00:28:58 Pepsi is partnered with basketball legend Shaq O'Neill. I just said that, Shaquille O'Neal. For a new commercial as a part of its 125th anniversary marketing campaign, inspired by the 94 collaboration and features a remix of Skiloh's 95 hit of the same name, I wish. The commercial humorously depicts the challenges O'Neill faces due to his towering height over seven feet. The campaign promotes Pepsi mini cans and hearts back to the 1984 ad for the now retired Pepsi big slam product. So a little reminiscing. Did you remember that campaign? Or was that being before your time? I was alive, but it barely.
Starting point is 00:29:42 Live. Yes. Young. So big man. Yeah. Jack. Giant. I did remember this campaign. It's fun bringing back the nostalgia for your marketing. Pepsi does pretty good with their marketing just to be. They're always the number two player behind Coke. We've talked about this. But they make a lot of money even in position too. And I do think shacks everywhere.
Starting point is 00:30:09 Yeah. You want some icy hot or some Pepsi here? Or chakaroni. Like chakaroni at the Papa Johns. Did he? Pablo Johns. I saw that out yesterday. I'm like, dude.
Starting point is 00:30:21 This man. He is. Everywhere. Good for him. I mean pizzas get shacky. The chakaroni, obviously. Yeah, exactly. Two chakaronies, like giant pepperoni pizzas.
Starting point is 00:30:35 I don't know. Check that out. That comes from our friends at MarketingDive, MarketingDive.com. I think that's all my friends, a little lighthearted episode for everyone out there. Some fun traditions, a couple marketing articles. and, of course, our favorite sponsors. Any big plans? Hey, we're looking forward to the holiday party.
Starting point is 00:30:57 You got to get your ass up here. And any other big holiday weekend plans Saturday and Sunday? Hopefully. Go with the flow and relax. I don't want any plans. I just want to be free. Hey. Something calls my attention.
Starting point is 00:31:16 Now me a storm will hang out, lounge, go for a walk. Check out that Clemson, South Carolina game, 730, Route on the Tigers. We need all the support we can get. Hopefully, President Trump will be pulling for the right team. We'll see. He's got like a burgundy tie or something. I'll be like, we'll see.
Starting point is 00:31:39 We appreciate everyone out there. We hope everyone's had a great holiday. You know what to find us to radcast.com for all of the episodes. and links to all of our social media platforms. For Chris Hanson, down in the vacate lounge and miami, it's Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes,
Starting point is 00:32:01 visit us on the web at the radcast.com or follow us on social media at our Instagram account, the dot rad.com or at Ryan Alford. Stay radical. Remember those endless summer days that felt like just last forever? Sunrays kiss your skin. Grass tickles your toes as you bite into the creamy popsicle melting in your hand.
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