Right About Now - Legendary Business Advice - The Week of October 27, 2023 Marketing and Business News: Tinder’s App Gets More Social By Letting Friends Play Matchmaker

Starting point is 00:00:02 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, October 27th, 2023. Our weekly business and marketing news of the week, if it's radical, we cover it. And that's why my good friend, Chris Hanson, is in the vacay lounge in Miami because he's radical.

Starting point is 00:00:40 What's up, brother? Always, baby. Another day, man. Friday, keeping it rad. Always. Just always, dude. Always radical. Are you going to any Halloween parties?

Starting point is 00:00:52 Halloween is coming up, the 31st next week. I don't have anything on the books yet. I've had a few people with a few people with a few. ideas. We'll see what happens. I don't know. I'm on Halloween's I can take your leave it if I'm being completely honest. Yeah. Love the candy. Does my, my ain't got to have a good, surely there's some

Starting point is 00:01:14 costume parties this weekend, I would think. I need to get after that. I'm always like the day before costume kind of guy. You really got to scrape me together like from outfits from six years ago. There's a wig here. I've got some duck boots over here and Guns and Rose's T-shirt. Yeah. literally yeah yeah that's what i do that's kind of me going to take my

Starting point is 00:01:37 one year i did quince from the sand lot and i'm like all right a pair of chuck tailors freaking some glasses with some tape in the middle yes i'm good i'm gonna be chris hanson for Halloween i'm gonna get my vacay dad hat and a white t-shirt look like a tennis pro in Miami out yeah it's a vibe bro yeah I'm gonna get find a chocolate lab to walk around with and call them storm i love it yes we appreciate you wherever you are whenever you are however you are listening to radcash number one marketing and business show on apple we appreciate that and hey if you want to go hit the spotify download go ahead and do that too we might as well take over number one we're taking over the world so let's let's not be

Starting point is 00:02:26 application too too specific you can download us everywhere and if you really want it you can just get it on every machine, get them going. We'd be okay with that. Just press play on all of them at the same time, Chris. Help our ratings. Just sync it and listen to all of them. Yes, exactly. Hey, if you want to hit replay, we're okay with it. Our sponsors wouldn't hate you.

Starting point is 00:02:47 A few comments, some reviews. Exactly. We start today. Chris, being a single guy in Miami, this should play close to home. I'd like to actually take control of this for you. I think I could play this. Tinder is getting more social by letting friends play match.

Starting point is 00:03:03 maker. Tender has introduced a new feature called Tender Matchmaker. It allows users to invite their friends, including those without Tinder profiles. That'd be me. To view and suggest potential matches, the feature lets friends recommend profiles for the user. But the final decision to match or still rest with the user. Moved is aimed at integrating real-life matchmaking experience into the app and is inspired by data showing that over 75% of singles discussed their dating lives with friends regularly. How do you feel about that, my friend? I'm down. Let's run it. I trust your judgment. I think it's smart. I think it's I've seen on some of the apps. You could like refer someone to one of your friends.

Starting point is 00:03:53 Yeah. I haven't been on any of these platforms since Nicole and I met on match. I'll tell you that. There's a little bit better. And that was in 2013. So it was that's the last time I was on a dating app. So the world's changed a lot. But I'll get in there and pick some matches for you. Be like, I can see it. Totally fucking with you. I would like saying some matches.

Starting point is 00:04:20 Some clearly obvious ones and some not so obvious. I mean, smart because I feel like I've done this myself. I did it with my sister. Actually, when she was on the dating apps, I would go through and be like, all right, yes, no. Yes. People love it. It's a game, dude. Yeah. This is this will play.

Starting point is 00:04:41 And I think, but I do think sometimes you need help. Like your friends and people close to you could see what's better for you than you might be able to. I know. Maybe you and Nicole can spend your Friday night. It's like, ping for me. Nicole would love it. Schedule these and dates. Yeah. She's a good judge. And look, that's the best one. Nicole is like a good judge. Oh, yeah. And she's a total invest being a principal. She's an investigator too. So and she knows women. She's hit. She's the perfect one. She's investigative. She's hip and still knows what girls and women do and knows the game. And so she could probably read between all the bullshit to go, all right, this could be a good one. So there you go. Tender getting on with their or you get your mom. You can hand it to your mom, let her pick something for you. I don't know.

Starting point is 00:05:36 I don't know if you're, if mom, it gets just depends. Your mom might be great at it. I'm like, I don't know if my mom would suck at this, you know. Maybe I can find out. I'll send Karen a link, have her start swiping for me. It only would be more interesting if you could like, if they could set up the full date for you and everything so that it's a little bit of surprise element.

Starting point is 00:05:55 I see why they won't do it because if you allow someone to actually do it, that would be like the holy grail. I know a lot of people that have had successful. relationships off of a friend of a friend, right? Like I've dated people that were introduced through friends and there's definitely a level of safety there, I think. Yeah. If someone else vouches for them.

Starting point is 00:06:20 Oh, for sure. We'll see. Yeah, we'll see. Maybe they'll have some stats on this new program. Maybe this is really the key to more successful matches having your friends and family pick for you. I bet you the percentage of people, the stay together would go up.

Starting point is 00:06:39 Yeah, I would agree with that. I did find this right before we're coming on. I think it was worth mentioning. So Time has come out with the best inventions of 2023. And there's quite a litany of these things. So you go to Time.com, our good friends at Time. They put out this list every year. And I thought we'd cover a few of the obvious and a few of the not so obvious.

Starting point is 00:07:05 The first one I thought was pretty cool. So this is called the Humane. Rethinking the smartphone, two former Apple execs who started Humane envision a screen-free future. And the AI pin is their first step. Once the lightweight humane AI pin attaches magnetically to your clothing, it becomes your AI-powered personal assistant. Using a mix of proprietary software and open AI's GPT, the device lets you do everything. from ask complex questions to make calls, send texts, all just using your voice. Meanwhile, a built-in camera can identify things to provide contextual information,

Starting point is 00:07:47 such as calorie estimates for a food item. A prominent privacy indicator called the True Light goes on whenever the PIN's camera, microphone, or input sensors are active to make sure everyone around knows when it's listening or recording. And if you need visuals, a tiny projector beam beams them straight onto the the palm of your outstretched hand. It's launching November 9th. Fascinating.

Starting point is 00:08:15 I'm screenless future. I'm blown away, honestly. All voice activated. I don't know how I feel about it either. We're such visual creatures, especially now with the phone. Sounds like a nice toy. It's like the Apple watch or something. Like the watch you could do that.

Starting point is 00:08:32 When I got to look at something, I want to look at my screen. But I could see some people. people liking this. But the thing is, the people that I think would like it are also like the least tech savvy. So I see them fumbling around, like trying to get this thing to work. I said, what's the calories? Damn it? They're like, this thing that never answered me.

Starting point is 00:08:55 I hate this bot. Cursing it. Chat, GPT. We've got network congestion. You have no way of seeing, like, how many bars you have. Oh, God. There's no indicators of anything. And I think it's not worse.

Starting point is 00:09:07 where you're like in a dead zone. Yeah, maybe one of those things. Like it sounds great in theory, but real life application just, yeah, it's called niche. And it's a small one, but still interesting nonetheless.

Starting point is 00:09:22 It's funny that this, the smartphone technology has gotten so, like, it very little happens, right? Now we're going to go backwards. You're like, the new innovation is less functionality. It's like we literally.

Starting point is 00:09:37 We've made the camera as good as it can. The screens as big as are in high-res as we can. We've added all these things, and it's like they've run out of ideas for making the smartphone feature. So now the innovation of the year is less functionality. No screen. Literally. Brilliant. Brilliant.

Starting point is 00:09:54 We love it. We love it. There we are. The cynic in me. I thought this is cool because I like having fresh teeth. The Samba robotic toothbrush is on the, timed, top best innovations of 2023. In more than 20 years working in the oral industry,

Starting point is 00:10:15 Stefan Mueller is in this one group that consistently underserved. People with disabilities, nearly 80% of whom experienced tooth decay. Some vibrating toothbrushes are people with mobility. Difficulties leave them, unable to clean, hard-to-reach faces. There's no movement in the mouth. The company's brand-new Samba robotic toothbrush corrects this, shaped like a U and featuring 12,900 soft bristles that moves around the gum line and oscillates at both high and low frequencies to cover every tooth and groove in the mouth with no motion required of the user. So like you put it in there and it's like it's almost like dentures, but like it's brushing your teeth.

Starting point is 00:10:58 So it's good for anyone, but especially with disabilities. Hey, we like that. Yeah. Hey, that's a mitigation. I get you down with that. Yeah. Imagine it. You're putting it in there and it's going to have to lift your arm.

Starting point is 00:11:11 Just be like, mm-hmm. Now, this is the type of innovation I can get behind. Yeah, having to put less effort into your... So, yes, the Samba robotic toothbrush, which is out now. I can get behind anything. What's the price point on that, I'd say? It's conveniently left out, but it's probably like a million dollars, but right, $400. For the low cost of $2,500.

Starting point is 00:11:35 Yeah, accessible to... everyone, but not everyone. There you have it. Also on the list, just to name a few things. ChatGPT4 was under AI innovations, of course. Photo editing, Adobe Photoshop, generative expand, and generative fill. These are Adobe products that allow you to use AI to create pictures and videos. And a lot of others, there's some other good stuff on here.

Starting point is 00:12:05 A couple apps from Spotify, a lot of stuff from Adobe. And then there's a lot of stuff for accessibility. There's a walker on here. I'm telling you it's supposed to be for like elderly people, but I want to use it. It's like this little cart. It's got wheels. Smoother moves.

Starting point is 00:12:22 I'm like, dang, it's got grandpa on there. And I'm like, I want that thing. Yeah. Check it out. Our good friends at time. It also walk. Yeah, exactly. Get that scooter going.

Starting point is 00:12:33 Time.com. Wheel me around, baby. Innovations, inventions of 2023. Back to our regular marketing news, Instagram is exploring a verified users feed. It's testing a new meta-verified user feed that exclusively displays content from users subscribe to this paid service.

Starting point is 00:12:54 Adam Messeri, the platform's head mentioned the test as a potential method for enhanced user control and improved discoverability for businesses and creators. Hey, you got to pay to play, baby. That's all words. That's all this was head George. Pay to play is what this should be titled. I'm just glad I didn't have to take it.

Starting point is 00:13:15 That's the game, bro. You're just your legacy, bro. Legacy. But for real, if you're a business or even really a creator or anyone in this space, spend the freaking $20.15. You guys got to get it. If it's, if you get 2% better engagement, for that $15.

Starting point is 00:13:36 If you're in business, you're selling something, you're doing anything with your personal brand, pay to get the checkmark. Just do it. Come on. Yeah, it's simple. You can't run $15 worth of ads a month to get that much more increased exposure.

Starting point is 00:13:53 No, the comparison I think of is the restaurants locally that might have a gold star, say Greenville's best. It's some made-up organization that you just pay for a yearly membership. but you're more visible to the community. Your authority is higher. It's all. Yeah. Not to mention that you actually get shown like one.

Starting point is 00:14:15 You get shown more. They even tell you now. If you have a blue check, you're getting shown more. Your engagement's going to be higher. Okay. Bye. And that's where this,

Starting point is 00:14:23 especially with this coming out, cough up the 15 bucks, dude. Like you said, even if it's a 2% bump. Yeah, exactly. As much as a bothers me I want to go, I want a gold check. I got something that's like acknowledges that before this came out,

Starting point is 00:14:41 like it was there. Had it before you could buy it. But don't hate the, I don't, I'm not going to hate the players. It's just the game. Like you just, I get it. If I spend how many billion dollars on a platform,

Starting point is 00:14:53 I'm charged people. I'm not worried about people like me going, oh, I'm verified. Now you, now I'm not as special. He's got to stand out. I'm more like. What's that? Why do people, I just feel like a lot of people like, oh, 15 bucks a month.

Starting point is 00:15:09 Same thing when Twitter did their Twitter blue or whatever it was called. So maybe I'm tainted, but I feel like $15 a month is reasonable. It's reasonable if you're running a business or you're a creator that gets paid by sponsors. Like whatever it is, if you make money from awareness of the platform, and if you aren't, that's a whole other issue. But then pony it up, baby. I mean, I bet you this will get a big bump in subscriptions, I would assume. Exactly.

Starting point is 00:15:40 Capri Sun serves up epic kid moments on Dude Perfect, family-focused platforms. Capri's Sun has launched a campaign. It's going to be epic focusing on kids, adventurous moments created by Goodby, Silverstein, and Partners. That's an adage that's for you guys out there. And run on platforms like Dude Perfect, Disney Plus, and Spotify. This is the brand's first significant push since their reduced sugar formula. Ads will emphasize kids' adventures and will target family co-viewing habits on various streaming platforms. The campaign follows Capri Sun's move to cut sugar by 40% in their product.

Starting point is 00:16:20 That's good. Glad they didn't know they were doing that, but good. My kids drinks on Capri Sun. And look, this is where they need to be. I'm telling you right now, I wanted to talk about this. This hit the list. Cameron had this on the list and I might have been something

Starting point is 00:16:33 we glossed over. But let me tell you, my living room has been overtaken by my kids watching YouTube videos and Dude Perfect was on last night for about two hours. Literally. And I'm about drop some elbows on everybody, but I'm like, I was working anyways. I was whatever. All right. I'm multitask.

Starting point is 00:16:51 But this look, this is where people, the kids are at. The view, so you go to where they are. These are the platforms are doing. Dude Perfect. Mr. Beast, all this stuff. You got to go where your target is. And you watch it. I guarantee you, just like my kids started asking for Wendy's when it was on Roblox,

Starting point is 00:17:10 I'm there going to go like, we want some more Capri Sun or something. If one of them says they want Capri Sun in two weeks, I'm going to come back on the show and say, I told you this, Amber going to call Capri Sun telling the pony up some dollars here on the radcast. But there's marketing of all types. You're marketing to all levels, and you've got to go. to where your target is and dude perfect in youtube videos is where the kids be a watching that's all i got to say are you a big are you i find that fascinating yeah you watch because because you're

Starting point is 00:17:42 schooling me like i i i don't even know what dude perfect is i think i've heard of it seeing it a little bit i know mr beast yeah it's just fascinating because we don't talk often about we don't think about kids right it's a huge demographic of a customer base technically, but what you just said, influencing your kids, which is then influencing you of where you're taking them, whether it's Windy's or whatever, I just think it's interesting to see the evolution of advertising to children and how that's moving off television, I guess you could say. More into these independent platforms and creators. I'm on Mr. Beast, dude, like, he's got a pop-up food thing here, too. Like, he's everywhere. Yeah, everywhere.

Starting point is 00:18:29 and wall the sound is what I'd call that with him now it's like every meet on every platform he's like there I will say I was watching some of that dude perfect stuff and it's it's somewhat mindless and it's harmless for the most part there's nothing it's like my eight-year-old son and so I'm like but man there's a reason to hire actors like back in our day there's these kids and they're trying to act like these incredible stunts or different thing that's happening they're trying to add like drama to it and it's so obvious that it's staged. And I'm like, yeah, there's a lot of that now. Even on the Instagram, TikTok, I see a lot of creators doing very staged.

Starting point is 00:19:09 It's corny. Yep. Other social media news, TikTok is testing 15 minute video uploads. TikTok is testing. This is just competing direct with YouTube. Let's go right. Go ahead and call us paid. TikTok is testing the ability for select users to upload 15 minute videos.

Starting point is 00:19:30 increasing the previous limit of 10. This will end up being unlimited by the time it's all set and done. This move expands TikTok's platform into the realm of longer form content directly competing with YouTube. I didn't even read that far in the article and that's where my head went. The change allows creators to share more detailed content without splitting it into multiple parts, putting TikTok in direct competition with YouTube for long form video creators. However, the shift may not be welcomed by all users as TikTok is known. for its short form and entertaining videos.

Starting point is 00:20:03 It's unclear if or when this change will we roll it out to all users. I get it. Interesting. But it's like it, that last part is the most important part when I think about the platform and the UI and the experience.

Starting point is 00:20:18 The great thing about TikTok and I think some of its success has been short form, quick, funny, engaging, whatever it is. And you swipe, the swipe baby. It's like swipe into the next one. And if I'm going to watch a 15-minute video, I think you can walk and chew gum at the same time.

Starting point is 00:20:37 You can be more than one thing. But it's a slippery slope when you try to be all things to all people. And you don't want to lose audience on one end trying to go after another. And so I feel like if they're going to do this, they need to find a way to make two different experiences or something. In a way, I guess. Yeah. Like YouTube shorts. Yeah.

Starting point is 00:21:04 Do TikTok longs. Exactly. There you go. So we call them. We call them TT. Yeah. I thought about this last night. Actually, I was on YouTube.

Starting point is 00:21:15 And I, there's the shorts. Then you've got, say, the two hour full-length interview. Yep. And I'm known a lot of these guys are now cutting their two hours into six minute. So they've got the shorts. They've got like the six to 15-minute clips. And they've got the one full-length. And I'm right in the middle.

Starting point is 00:21:32 I do find myself going for like the six minute highlight clips. Yep. But what you said about trying to wear a bunch of different hats, it made me think of Instagram and threads. Like you tried, but I look at threads like just came in hot and going down slow. Yeah, I don't know either. But I think they need to be careful or to create dual pass. for these things.

Starting point is 00:22:03 But I will say that if you're listening and you create longer form content than you need to be testing it out on TikTok. And especially 10, 15 minute, you'd get on there, more audience and see if it works for it. You see what your engagement numbers looks like. I wouldn't be surprised if TikTok,

Starting point is 00:22:18 like most platforms, they boost this stuff in the short term. So you might have a chance to go more organic, get more reach. So I'd be out there trying it. So there you have it. I'm looking at our, oh, I'd be remiss, Chris,

Starting point is 00:22:34 I was thinking, I was like looking at myself over the thing going, man, it's feeling bright today. My forehead was shining from the light or if it was just the glow from Caldera Lab. The official skincare partner of Ryan Alford and the radcast, hey, you don't just get to look like skin like this, Chris. It doesn't just happen. We got to have our routines. We talk about workout routines, our wellness stream.

Starting point is 00:23:02 We're on the vacate podcast talking about. All the wellness tricks. This is the secret weapon. I got the good. I got the serum. I keep it close to me now here on the table. Like I want it like smothered on, but I also want like the osmosis of making me feel younger all at the same time.

Starting point is 00:23:19 You know what that's about? Oh, I'll tell you what. I ran out of my face lotion I use yesterday. And I'm like, you know what? I'm going to use Rad Brian. Go get myself a 20% off there called Air Lapse. See there? Chris does the secret.

Starting point is 00:23:35 His Miami Sun, man. Oh, yeah. You got to have more than you got to get... You need three balls of the good for all that sun day that can happen in Miami. I can't let your skin look better than mine, dude.

Starting point is 00:23:49 I know. That's who's your baby face. I got a few years on you. But go to Caldera. It's embarrassing. Lab.com. You'll find all their products, including their new, the beard.

Starting point is 00:23:59 Their beard oil. I'm using that. That's why this is looking so nice, too. And tell them. Ryan Offord sent you from the Radcast. You can leave that in the comments. But the best way to leave the comment is you type in Rad Ryan, like Chris said. You get 20% off. Premium luxury skincare. This is the best you could buy for men. And it's delivered straight to your home. And let me tell you, they're fast shipping. They sent me a hat to the day. The hat's dope.

Starting point is 00:24:23 I got it in the car. I've been rocking that thing. Caldera Lab. The official skincare partner of the Radcast and Ryan offered. And if you're following me on Instagram, at Ryan Alford, you'll see a lot of our videos and other content there with our partnership. We really appreciate them and go show them some love. I only promote what works. I've been using them for about three months now. And my skin's never felt better. I'll just say that.

Starting point is 00:24:50 I know I can see the difference because you kind of look at yourself a lot. But there you have it. We appreciate them calledairlab.com. Don't forget this weekend you have, or actually, next week. The day before Halloween is National Checklist Day. So make your list and check it twice, Chris. The day before Halloween. I guess that's Monday.

Starting point is 00:25:12 Always. On the 30th. I think that's all for today. We've got a condensed story list or wasn't a lot of top news. Go check out that Time article. It's pretty fascinating with the Top 200 list. Got any final words, my friend? I was going to say that time articles probably got some

Starting point is 00:25:29 good holiday gift ideas. Yes, it does. If you're struggling for some ideas, take a little take a gander at the time list. Exactly. We appreciate everybody. Learn more at the radcast.com. You can find all of our episodes,

Starting point is 00:25:44 including our guests and or our news episodes from the last five years. We appreciate everyone for Chris Hanson in Miami. I'm Ryan Alford. We'll see next time on the radcast. To listen or watch full episodes, visit us on the web at the radcast.com

Starting point is 00:26:02 or follow us on social media at our Instagram account the dot rad. dot cast or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of October 27, 2023 Marketing and Business News: Tinder’s App Gets More Social By Letting Friends Play Matchmaker

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