Right About Now - Legendary Business Advice - The Week of September 01, 2023 Marketing and Business News - Pepsi Celebrates 125 Years: Inside the Marketer’s Media Blitz

Episode Date: September 1, 2023

Welcome back to The Radcast! Your source for the latest Marketing and Business News. This week, we have a special Labor Day weekend edition packed with exciting topics. Together with us is our esteemed co-host, Chris Hansen. Listen while we discuss the windy weather, NIL updates, Pepsi's 125th anniversary celebration, Apple's iPhone 15 announcement, and Walmart's incredible 'Supercampus' experience on Roblox. Be sure to tune in for valuable insights and join the conversation! Small talk College Football and NIL (02:10) Pepsi celebrates 125 years: Inside the marketer’s media blitz (05:06)https://www.marketingdive.com/news/pepsi-125-anniversary-celebration-pop-up-diner/691737/ Apple will announce the iPhone 15 on September 12 (10:30)https://techcrunch.com/2023/08/29/apple-will-announce-the-iphone-15-on-september-12/  Marketing NewsWalmart launches back-to-school ‘Supercampus’ experience on Roblox (16:28)https://www.marketingdive.com/news/walmart-roblox-launch-back-to-school-supercampus-metaverse-experience/692102/  Radnews (19:41) Last week: Tanner Chidester - CEO of www.eliteceos.com and renowned fitness coach Next week: Brevin Galloway  Sponsor  (29:53) Vaycay: Premium Wellness Products Delivered Straight to You in the US Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, September 1, 2023, Labor Day weekend. I'm joined by my co-host, my business partner, my Kimisabe, Chris Hanson.

What's up, brother? How you doing? Hey, September 1. I don't know. It was kind of like a Halloween voice for some reason. Halloween's not until October. But I don't know, it felt like profound that it fell on the first of September. When's the first day of fall?

September 1? Yeah. I think so. It's the first week of September sometime. I don't know. You're ramping up that Halloween voice. Yeah, exactly. My kids are talking about their.

costumes already. You are wearing black and orange too. Just representing. I know. My vacay orange. And look, my matching, oh, if you're watching the video, my shoes match my shirt today. Yeah. Keeping it tight.

Here on the radcast. Hope everyone is out there is doing well, avoiding the hurricane. I know you're in Miami. How was it down there, Chris? It was good. got really crazy windy yesterday. This coast, we've been pretty lucky. But it was coming down a little bit.

But it was really the other side of Florida where my sister evacuated, my sister and my brother-in-law, so everyone's all good, though. Yeah, Tampa avoided the heavy stuff, right? Yeah. Yeah. So luckily your boats aren't rocking. They might be rocking a little bit, but not floating down Tampa Bullard. There were some casualties.

Our captain sent us a video this morning. there was some sunken boats. Luckily, we made it through gracefully. That's good. That's good. Hey, it's college football weekend. Hey, first weekend of college football here. They had a couple games last week, but I'm not counting any of those.

It hits different on Labor Day weekend. Exactly. My Tigers play on Monday night, the primetime 8 p.m. game against the Dukeies, at Duke. Duke's been, like, surprising, like, had a poll slats. few years like eight and three like surprise like seven and four their coach has a plan pretty good and clifton should never be feared duke but first game of the year going at duke it's kind of like trap game it'll be a good watch yeah we'll see and there's some good games for state and lsu you're listening and you like college football you're going to hear a little bit about it just

it's the way it is on the radcast and you never know i think there's a definitely a marketing component here because look, influencers are all their age, right? You got to get your products and services out there. And now college students can be paid. Name and image likeness, baby. So now they're going to be on TV. So you don't have to pay as much as a celebrity, though some of them are making crazy bucks. But they're on television.

So their name is getting out there. So they're getting more popular. So if you have a product or service that aligns with their personal brand, boo yow. There you have it. You get some vacay in some of these college players. Yeah, we do. I think, I'm assuming that's okay for their testing purposes.

Who knows? I don't know the protocols with all that. We have to look into that a little further with how they get tested. It's got to be coming. If the NFL is okay with it now, I would hope that the NCAA would follow suit. Yeah, exactly. But yeah, so it's just interesting knowing the players get paid. and I was talking to,

we've got an interview coming up soon with the next Clemson basketball player and we talked about this a little bit and the fact of the discrepancies of pay between players because it started quarterback by making a million dollars this year. At an Alabama, Clemson, Florida, like one of the big teams, the quarterback's probably making seven figures

if he does, if he's doing anything right or has an agent. And the offensive lineman is right tackle, might be making 10K, maybe. Yeah, local gas station had them come down. I don't know. Yeah, I know. Yeah, but I just, I hope it does it tear the sport apart. I'll just say that.

Could create some animosity amongst the team for sure. Yeah. So the quarterback needs to really be treating everybody, getting, who buying all the dinner, especially they're blocking for his ass. Yeah, for real. Yep, name him image likeness. We've got four or five. big hitters this week.

The news you need to know, still a little light on the marketing and business news as people are winding down their summers. First, Pepsi. I always think of born in the Carolinas. Pepsi was born in the Carolinas. We're here in South Carolina. Celebrating 125 years, Chris.

125. By my math, that means, what, 1998? 1898, not 1998. 1898, that 120? I've only got 123 years more to go with vacay. We'll be on that level. That sweet goodness, it's 125 years old, a little sweeter than Coke. That was always the thing I always say, Pepsi's a little sweeter than Coke.

Yeah, I agree. I'm a Coke drinker, but I will say 125 years, and I did look it up. It's interesting from a marketing perspective because Pepsi's always been the Challenger brand. When I came up in marketing and advertising, there was always leader brands and Challenger brands. And Challenger brands always have to outpunch the weight because they're usually second. Coke is first, the oldest company has the category leader. And then you've got Pepsi who's always been played with Pepsi Challenge. They're always trying to catch the big guy. I looked at how profitable is Pepsi as this challenger. Oh, they did 10 million, 10 billion in profit the last year.

Holy shit. 10 billion, roughly. I'm rounding. But I'm like, the Challenger brand ain't so bad. 10 billion in profit. Second place ain't so bad at that, yeah. Yeah, ain't so bad. They're doing a pop-up diner experience, traditional spots,

and SMS promotions. They're pulling out all the big stops here, especially those text messaging campaigns. The anniversary promotion service, the official introduction of a new, logo and visual overhaul that emphasizes Pepsi zero sugar, the company's biggest growth driver. See, they're all, they've realized that sugar is bad and everybody's getting on the zero. So you're seeing this now.

Coke's already been doing it. Pepsi's going to do it too, where they're going to be leading 80% of their marketing. Like, forward focus is going to be the zero sugar products. Finally, the goose is finally out that sweet sugary sodas are not good for you. It only took 125 years. You can't outmarket that trend, unfortunately, now. No. Yeah, I will say I like the zero-sugar Pepsi and Coke, but I do lean towards the Coke.

I go for the full. The full-on-to-full-on, yeah. Just give me the classic. Yeah, you're called. Remove the sugar. There's still, like, trash in both of them. Yeah, but it's a little less trash. I make myself feel good about it.

When I drink six Cherry Coke zeros, Look on a Saturday. You've convinced with it to try. Crown in it. But I'm like. Balance. Moderation. Can't drink sugar with the bourbon.

You're right. Or whiskey. No. Pepsi plans to bring new fans into the fold with free product giveaways to those who text Pepsi 1,25 to 8123, 4. All these numbers really round up. Roll off the tongue on August 28. 8th, which would have been this past week.

So I guess we're late. It's all part of the 125 year celebration that the brand is doing. They're spending millions because they make billions. You got to spend money to make money. It's a fact. I think we had this conversation. You're good with Pepsi? You like Pepsi?

Yeah, I'm good with it. I lean more towards Coke, but I do like Pepsi. Yeah. You'll see. equal numbers around the office here. Some Pepsi's been sneaking into the refrigerator. I'm like our producer Sawyer is giving me a little bit of the evil eye. That might be him.

I think he's the one. I even found a Pepsi can on our Radcast stable here. I'm like who's Pepsi is this. I actually like Pepsi. I like the CMO a lot. I think he's actually doing some pretty creative things. It's just by personal taste and I have to be my authentic self. I just prefer Coke.

But it's starting to sneak into the office. If I see a Pepsi Zero in there, I might get something. I'd be down for ordering a case of Pepsi Zero, giving it some low, especially that new can, that new color can, the new branding. I'm curious now. I'm going to have to go try it this afternoon. You got it.

We're run down to the mini mark. I'd like to do what we should do. This would be interesting. All the Radcast, we're going to do a blind taste test. Yes. We're going to line up. I'm going to get Cameron to bring them in here. We're going to line up like, like Coke Zero, Pepsi Zero.

they even make a Pepsi Zero cherry. It's pretty tasty. And maybe like all four of those. And maybe like a wild card. And we'll see if it's all placebo branding or actual taste. I've seen a lot of people do this. And they're so convinced that they know, oh, I'm a Coke guy.

And I've seen people choose Pepsi or vice versa many times. Yeah. This would be the true Pepsi. The Radcast Coke Pepsi challenge is it brand or taste? Brand is what I, is it all mental or is it truly taste? I don't know. We plan to find out. I'll put my taste where my mouth is at, something like that.

Apple is coming out with the iPhone 15. I will say this. You know that Apple's lost a little bit of sizzle when iPhone launches are kind of like, yeah. Yeah. The innovation in smartphones is really dwindled. I remember. I've marketed them for my whole. I've talked about it.

I launched the first iPhone smartphone era. I worked on every smartphone there is in marketing. And there'd always be a new. Like we used up all the good stuff. Now this one has an MP3 player. Yes. Okay, new feature. Now this one has a better camera.

That's like that's the only upgrade now. It's like we go to selling features aren't things that appeal to your common consumer, I think. Like there's nothing that comes out that I'm like, oh my gosh, I need to go. that. Yeah. No, there's not at all. I did, and we talked about this last year, I did get the same, I have my like burner phone. My other phone is a Samsung Z fold and it's not a Z. It's not actually a burner phone. I don't have a bird phone. But it is my second phone and I only bought it because

it has the folding screen. That's the only thing like, wow, I was curious. I was like, and I was like I might could use it for like note taking or something. Now it's just become, it sits on the next to the TV. So like in between like from watching a game or watching something, the commercials, like I'll, I bring it out because it is good for playing on games. That's all to use for. It's the most expensive part-time gaming game boy of all time.

But nonetheless, back to the article, Apple is set to host an iPhone 15 event on September 12th. The phone may bring a big upgrade to the line, possibly involving slimmer bezels. A dynamic island and increased repairability. Like, great. Wow. I'm excited.

The hyperbole of the upgrade. How about just make them stronger? Make it so they don't bust as easily. They have the technology for that. Yeah. Yeah. I'm sorry. I just can't get real excited around the slimmer bezels.

I'm not going to rest in the store. I'm not going to wait in life for three hours for that. Steve Jobs is like turning in his grave when this is the, article slimmer bezels and increased repairability no the apple watch series nine we move straight on to the that's all we have to say about the iPhone is also expect to be featured it's got the new a 15 bionic chip it's not just a chip it's bionic and a new pink edition now it's just all about the colors additionally public versions of the latest OS will likely launch at the same time The event will also provide an opportunity for Apple to showcase Vision Pro content prior to its 2021 release.

And it's like in other news, there'll be a snore fest at the Apple event. Like trying to keep them awake with Tim Cook explaining why we should give a shit about dynamic island and increased repairability. They're going to be like, all right, all employees, you're required to attend this launch event because none of the. general public is any excited about this. The press is not coming anymore. No press will be there. I'm not hyped up about it at all. I don't know. I think I have an iPhone 13. I get a new one just when I break mine. It's now just purely if I, the battery shop's working as well or I break it. Same. Like when it's an absolute necessity. Yeah. It's all need now. It used to be all want. It used to be emotionally driven want for Apple. Like I have it. I need that. I didn't even know I needed it.

Store a hundred more songs. Okay, yeah, I want that. Yeah, now it's like an island and slimmer. Great, so it'll slip out of my hand more and break easier. Therefore, it needs to be easier to prepare. Yeah, and it can be fixed better. And it's got that slim bezel. They just need to make it so the back quits shattering all the time.

Even if I have a case on it, and if I pull it off, it's just a bunch of shards of glass on the back of my phone. Yeah. I do have a tendency to drop it or I leave it. it in my lap when I get out of the car and then all of a sudden it went on the ground. I do think that the screens have gotten better. I drop. I'm pretty rough on my phones. And there's stuff that I do now.

I'm like, I had to have broke because it's the game of surprise, like when it falls and it's face down. You're like, you don't want to pick up because you like that one sounded like it. That one sounded like you did it. Oh, I'll get out of the car. It'll be somewhere.

And not only is it falling and ready to hit. oh my leg will kick it 10 more feet yeah that happens two or three times a year not a lot of time but I'm like oh it's a goner I go over there a hot potato don't want to pick it up because it's not face up camera's the contact I think I'm okay I don't know about that face that's face is shattered I know it it's not thank you thank you there is a moment of pure drama this well yeah it's this it's broken or not I don't know I did the good thing is I can get a new one that has a slimmer bezel and easily repairability. I still am trying to figure out what a dynamic island means.

It's something to do with the top screen, like where you scroll like multi-app capability and like getting to apps easier. It's just it's all in the iOS and how they make the phones with that. You have a little notch at the top. Yeah. They don't they come without the notch now or like with graphics. They cover the notch. It's just groundbreaking.

Unexiting. Steve Jobs, turning in his grave, guarantee you. Poor guy. Walmart is launching back to school. Super campus experience on Roblox. My kids,

tell them they to go in that Roblox and buy some back to school supplies. I'm tired of buying that trapper keeper. You were trapper keepers? Hell yeah. I guess I'll buy those anymore. That's old school shit right there. I think I have one somewhere in my house.

Yeah. They now it's just like, because they're great for organizing. I know organizing all your files and all your stuff. Yeah. Marking a new Roblox experience, Walmart has introduced Super Campus. A back-to-school themed game. The retailer announced this past Wednesday.

Super Campus experience on Roblox. I'm telling you my kids, I'm going to go, I'm going to go make them like get on it. They still play a little Roblox. players age 13 and up. That's only one of my sons, so I'll get him on it. Can solve puzzles and play using supplies from Bick, Crayola, 3M, and other popular back-to-school brands. The company said, the retailer designed its environment to follow Roblox latest rules for all ages, per the press release. That comes to us from our good friends at MarketingDive.

MarketingDive.com. They've got great articles. We pull from them all the time, and we appreciate them bringing marketing news. but have you played Roblox or seen anybody play Roblox? You don't have any kids. Never. So you wouldn't. No.

The brand experiences are pretty cool, actually. I don't, yeah, it's hard if you don't play it or you haven't seen it. But watching my kids play it, I know that they're getting impressions, like brand impressions. Because I will say this, there was, and I think I've talked about this thing before, I had this. It's always McDonald's all the time in the offered. household the kids always want McDonald's. I have mills or bust when it's their choice.

But suddenly we started getting like Wendy's requests out of nowhere. I'm like, where does this Wendy's request thing that's coming? I know they're not watching TV. They're not getting watched commercials. Sure enough, there was this Wendy's experience on Roblox. No way.

100%. So you've seen real time the impact that's had. It's like, yeah, obviously got in their brain. They're like, let's go to Wendy's. And they do Wendy's and we do go to Wendy's sometimes. I prefer Wendy's, but I had never really had them asked for it. And proof in the pudding that these activations work for the younger generation. And they do impact the household spending. Mom, let's go to Wendy's. Dad, I want a frosty. Now. Okay, settle down. I love their frosties. It is a good frosty. So Wendy's has had multiple excuses in Roblox. A lot of brands have.

and we said this when we paned the metaverse three years ago that the lowe standing soldier the one that we talked about the most then and now was Roblox because that was actually the truest real-time execution of things that people like kids

or games that people are playing. So anyway, Walmart going heavy in the metaverse slash Roblox. I hope you everybody checked out this week's edition This is a really impactful, like, some of our stuff, like, if you follow us by now, I guess, everything, we bring it back to a marketing business theme.

Some things are more like actionable. Okay. How do I get leads in my business? That's what this was all about. Tanner Chidester, CEO of elite CEOs and a renowned fitness coach was on talking about how to get leads. I'm really stuck it to him like, Tanner, I like to give value to the audience. And so he laid out the playbook for how to get leads online, what he's doing with his company,

really impressive guy, and really got deep at the end. So if you haven't checked that out, that was this week, our guests on the radcast. Next week, I just mentioned this ex-Clemson basketball player, Brevin Galloway is on.

He's playing in Lithuania now as a pro player. Really talked, he's blowing up on TikTok. So everybody's, okay. Just just Ryan play and have it a Clemson player on? that is a little bit. It's my fucking show. Get over it. But here's the real truth. He's got hundreds of thousands of followers on TikTok and pushing that on Instagram and is a paid NIL athlete. No longer NIL athlete because he's a pro in Lithuania.

But talked about the realities of that and some of the things I talked about earlier with NIL players getting played. And he's got a great story for how he played four years at Charleston, then went to Boston College and then went to Clemson. and started, helped them win a lot of games and had one of the best, I would say, single-season careers at Clemson. He did really well, won a lot of games for them, but really good story and talking about what it's like over there in a foreign country. We did talk about Google Translator quite a bit. So check that out next Tuesday. Right here, we're listening to us now. And if you want, go hit play on all the other channels, too.

We'd really appreciate the extra downloads. Have you, you have any friends that made money? in NIL? You're probably running into the athletes like in Miami yet, Chris? I don't even know what NIL is. Name an image likeness. College players getting paid. Not that I can name off.

I had a lot of buddies playing CAA sports, but that was... Before it was legal for them to make money. Yeah, I wouldn't be surprised if they were making some money, but not. The $100 handshakes at the local guy. Yeah, exactly. Card of the ship.

So I want you come down and check out my new... cars. I want you to see these things. They were still getting compensated in other ways, obviously, but no. I don't, I haven't, I've yet to meet anyone down here, but I'm sure I'll cross paths and what I do, we'll have them on. There you go. The last thing I want to mention is I looked at, this was an article we saw a couple weeks ago. We got busy. I think we had too many topics for that day, but if you look at Target's latest numbers, they're pretty in the tank. And it goes and follows the and I'm going to stay out of like hardcore political beliefs that divide people. I think if you listen to me enough, you know my content, you probably know where I stand.

But that's not the point of this. The point of this is corporations feeling like they need to stand up or to potentially alienate 98% of their buying public to appease and make two people. percent feel good is not smart business. You need to know who your audience is. You know who's buying from you. And you can't alienate and offend one while trying to prop up another. It's unfortunate, but it's stupid.

And so it's having a major impact at the, ultimately the cash register. And so it's not surprising. And I don't pretend to know. We live in a free country. First Amendment needs to apply to everyone. So I can have my beliefs, but you can have your beliefs. You do these things as corporations.

But just be prepared to know what happens when you try to make everybody happy. And you try to appease all sides and you go against some core values that this country was built on. So I don't know where you fall on this, Chris. We aren't shock talk radio. but it's more of the numbers speak for themselves. And some of the marketing decisions, business decisions are just assonine. I'm right there with you. I know there's been a lot of talk about this.

I know that it's it looks like from my understanding that it's these, the equity scores. I forget the exact term or abbreviation, but essentially the banks financing these corporations are pushing. their agenda. Yeah. Because I'm right there with you where why would someone running one of these companies even put themselves in any corner? Just provide good products and good service and stay out of the fucking politics. It seems like a really bad move.

And clearly the numbers are reflecting that. I would hope that the power of the dollar gets a message across to these companies that maybe they need to rethink their marketing strategies and who they're deciding to partner with. Yeah, and know the values of the people that are paying your bills and your paychecks. Like 100%. And I don't know. It just makes me think, who the hell is running all is marketing? How out of touch are they with the masses?

Yeah. I think it's going to be interesting because the backlash has been so profound. The numbers are so profound for what happened with Budweiser and now with Target. where corporations hopefully learn their lesson. Like, it's just when you sell a mass market product to a lot of different people, you just can't lift up one and push down another, whether intentional or unintentional. And you can take a stand, but do it at your own peril if you do it against the values of who's ultimately buying your products. So it's a very delicate situation because I understand both sides of it.

And you can't have it both ways. You can't have your own First Amendment rights and say say what they're doing is not okay. But it doesn't mean that we can ignore the values and principles that 92%, 98% of Americans have and were brought up with. So where those two things? Where is your marketing team, your research team? like is no one looking at your demographic and saying, hey, this campaign may not resonate with our core client base. And a company like Target, you and I both know they've got the resources and the research and the data. Like I find it very hard to believe that they did not realize this would turn off a lot of their clients.

I think it's so how insulated that this, that you'd be surprised, man. I worked with... You would know better than me from your experience. Like on the marketing, how insulated it gets, sometimes the vacuum that it gets. We would do focus groups and things like that. And now they have more data than they've ever had. Twice in the state is we had 10 years ago. But like, it's so insulated and the most progressive tend to be, get into some of these positions.

Sure. I don't think that the best decisions always get made with the type of scrutiny that you would hope for. I hate to say this. I've had this experience with one of my own companies where there was some personal belief starting to drip into the corporate culture. Yep. Which that's not my job.

Our job is to provide a good service, good customer service and a good product, not. nothing more than that, in my opinion. Yeah. You're right. It does seem that these larger corporations, you have these highly educated people from very progressive universities

that their resume checks out, but maybe their... Their touch with reality, like... Is a little out of... Not a little... A lot of out of touch with reality, in my opinion.

Yeah. I think you can provide a safe and warm environment internally for all people without pushing it into your marketing, whatever it might be on either side, by the way. So there you have it. Stay out of politics if you're a brand, just my opinion. Just make good products and you serve your customers as well. That's it.

The free advice here. Take your own money and do your donations or whatever you believe in. Yeah. I could care less. That's your whole company. If your whole company is built on the foundation of that belief, and that's what you sell and who you sell to, whatever it might be. Fine.

But not as a mass market. If you're out of a firearms company, like obviously I'm going to be pro second amendment because I sell firearms. That completely makes sense. When your target's selling everything from groceries to freaking lawn chairs to clothing, I just want to go buy my shit. I don't care what you believe in. Yeah.

And I think America spoke with their wallets. So there you have it. Today's podcast brought to you if you're watching a video by V-A-Y-C-A-Y, the only way to take a vacay. Premium wellness products deliver straight to you. Third-party lab tested, all of it. Chris and I, co-founders of the business, full transparency. But look, we have a lot of belief in this product. We also have a new podcast called the V-A-K podcast, V-A-Y-C-A-Y,

where you can check out and hear about all that. I'd recommend episode one to hear about Chris's background in more depth, as well as episode eight or nine. We talk really about the products, what their benefits are, why we're doing it. So those will be two. I would cherry pick if you're wanting to go check out a new podcast. And you can go to roll off to pain.com.

You'll find what I've just used before coming in here. for my tennis elbow. It's our CBD. Roll on cooling relief. Feels cold, feels good at first, then the pain numbs in about 15 minutes. It allowed me to get through this radcast without complaining, Chris.

Thank God. No one wants to hear that. It's bad for ratings. I use it every night. I use it on my neck, my neck and my temples. Yep. I use it on the temples too,

and I'm getting a headache. Yeah. Helps avoid it. So roll off the pain. pain.com that takes you straight to our CBD roll on pain product but then you go to take a vacay.com see all our product lineup our new mushroom product is right there on the forefront relief stress takes the edge off gives you a little bit of a euphoria but not outer space check it out take a vacay dot com we got labor day weekend my friend and just

in case you didn't know today is lazy mom's day. So if anyone's listening to us on the Friday as we released, all you lazy moms out there, we salute you. Salute. Although it's hard to be a lazy mom. Yeah, exactly. I don't know that I want to meet a lazy mom. No, me neither.

But it's your day, so you can spend it like you want. I hope everyone has a very safe Labor Day weekend. Don't do anything I wouldn't do. That opens up a lot of flexibility. Yeah. A lot of freedom in that statement. I'll be on the lake, having a few cold ones, celebrating, throwing kids around, throwing the football around, watching a little college football. Go Tigers.

Any final words, my friend? I'll be hanging on the beach with a little vacay. There you go. It's my labor day. Well, he's tough in Chris's life there in Miami. as the single man. Yeah, man. It's stressful out here.

You find him at Tinder.com, bumble.com, or Miami's most single. Coming to a singles app near you. Chris Hansen. Miami's most eligible bachelor. Hey, you got to promote vacate every way you can, you know? Exactly.

That brand awareness. We need to put like our different products on Tinder, like swipe right or left. That's what's actually. brilliant. I did actually hear a story about a guy that owned a restaurant down here. And he would tell everyone, meet him, meet it. He pretended he didn't own it. But he'd say, meet me at this restaurant for dinner. He would essentially flake. And then just drive traffic to his restaurant using the dating apps. I'm like, damn, that's some real creative grill and marketing. Because people would end up saying, screw it. I'm here. I might as well order something

or have a coffee while I wait. That's brilliant. Yeah. I love it. We thank you, everyone, wherever, whenever, however you're listening, find us at the radcast.com. I'm at Ryan Alford on the platforms. We'll see you next time on the Radcast. Later on. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the.rad.

dot cast or at Ryan Alford. Stay radical.