Right About Now - Legendary Business Advice - The Week of September 08, 2023 Marketing and Business News: ESPN Bets Big on Pat McAfee, an F-Bomb Throwing YouTube Star

Starting point is 00:00:02 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast, your number one marketing and business podcast in the U.S. on Apple Podcasts. Join with my co-host, Chris Hansen. What's up, Chris?

Starting point is 00:00:31 How you doing today, brother? What's happening, Chris? What's happening in me? It's just a beautiful day here, sunny, nice breeze going on. The weather's cooling down. It's been absolutely wonderful. There you good. Hey, we got a little bit of that ourselves.

Starting point is 00:00:45 Actually, in the 80s and 60s here in South Kakalaki. It's been nice. It's been nice. Welcome to our weekly marketing and business news show. Got lots of things to talk about. But hey, it's NFL season kicks off this week. I know in Miami, like the dolphins are play like third. fiddle. There's soccer and then light life. Basketball. Night life. And wait, there's

Starting point is 00:01:11 four, there's actually, it's number four. There's soccer, nightlife, influencers taking selfies, and then the dolphins. I think it's something like that order, right? I think swim week might be above the dolphins, honestly. Hey, you can't. I'm not complaining. Yeah, you can't complain for you single people that are checking out all the swim league. Are you, um, Are you going to be modeling your new bathing suits there? No, I'm waiting until we drop the vacay bathing suit line before I make my appearance, I think. The vacay banana hammock? Yeah, hell yeah, baby, you know it.

Starting point is 00:01:47 Or as they call it down here, a Tonga. Exactly. Which is the thong, song bathing suit. Our new banana supplements. Match it with your banana hammock. Yes, it goes well. The dolphins are, hey, getting talked up. Maybe they'll have a good team and, like, half.

Starting point is 00:02:04 the city will get excited about it. I hope so. If there's, if they do well, like there'll be a ton of hype. Like people will definitely get rowdy for it. Got him,

Starting point is 00:02:15 bandwagon town, isn't it? Like, it was doing well. Yeah. You got to, but you got to understand with Messi coming here,

Starting point is 00:02:22 what, two months ago, he is the talk of the town, dude. Yeah, that is pretty cool. He's been doing well too. It's like winning every other game.

Starting point is 00:02:28 It's like he's living up to the hype. Yeah. It's good for the city. Yeah. Have you ever played, like, Fantasy football is like all the rates. Like it's hitting, I'm not into it, but it's obviously because I view enough sports sites and stuff.

Starting point is 00:02:40 It's hitting like every other like ad is about fantasy football or some gambling in that site. Yeah, sports betting. I'm never done fantasy. I at one point wanted to do it just to, I felt like I'd be more invested in the game of football if I just did that. Yeah. Because like all my friends would be talking about it and I'd just be sitting awkwardly like in the corner. Like, not knowing what's going on. But no, I think now with the sports betting, basically being legal, it's just continuing to grow.

Starting point is 00:03:13 I know. Social House, we got all the screens here. So we're promoting a football package. So if you listen and you're in South Carolina and you want to get somewhere to go watch the games and keep up with all your gambling, social house is the place. I wouldn't mind do with some of those cards. I'm probably talking about something that's illegal that I don't know. But I can play. I play dumb.

Starting point is 00:03:31 the like a scratch off or something or whatever the the random points game cards are that could be a good social house feature we'll find out if the feds come a knocking on your door for a legal gambling house yeah exactly speaking of sports and football ESPN this comes to us for the wall street journal you may have heard of them WASJ dot com ESPN bets big on pat maccify on an f bomb throwing youtube star. I love Pat McAfee, actually. That's partly why I wanted to talk about this article. But I also think it's big news because he has a huge podcast. And it does go to show you that being different, standing out and being yourself works. Like he's completely, like they've always been, okay, we're going to talk about sports and everybody's got suits on. And it's a little stuffy, but it's sports. So people watch it. And Pat McAfee talks as more of that younger style. He's still in his mid to late 30s. It's not like he's 25 or something.

Starting point is 00:04:34 But you watch Pat or ever seen his stuff? I've seen his stuff before. I've got to keep up with him. Yeah. Yeah, I've seen his style. He got a, it's a dude is smart. He's set up his whole show. So he keeps all the rights to the show.

Starting point is 00:04:51 And basically ESPN is licensing from him the show for a five-year term valued at $85 million. just licensing the show to air on their stations, both audio and obviously video. And he's already doing ESPN Game Day on Saturday mornings. Dude's cashing in, man. Yeah. Says while the edgy content style marks a departure for the traditionally conservative ESPN,

Starting point is 00:05:21 the network will air McAfee's show on a delay to censor profanity. However, the version on YouTube will remain uncensored. Smart move on their part, honestly. No, it's people want real an edge. And it's not, I wouldn't even say he's edgy for edgy's sake. I just think he's who he is, dude. He's like a total blue, comes from a blue collar family. He even said, if I'm offending me with my cursing, I'll create a jar.

Starting point is 00:05:48 And every time I curse, I'll give it back to charity. He said, but I'm just going to be myself. And I'm like, I can get behind that. I can have a potty mouth at times. I don't know if I'm f-bombing like he has every other word, obviously. but sometimes a common vernacular of, I don't know. I don't know if it's like a dude talk thing. I guess girls can have potty mouse too.

Starting point is 00:06:08 Some of the podcasts that I listen to with girls, but it doesn't seem to be quite as prevalent. I would agree with that. I definitely let it rip some days. And I catch myself on some of the podcasts. Like I try to almost self-censor. Yeah. And I'm like, maybe I shouldn't.

Starting point is 00:06:27 Just fucking be yourself, Chris. Like how I think, let me talk like how me and Ryan talk in the car. Yeah, exactly. Well, it's not talking exactly. I listen to the playbacks and I'm like, that doesn't sound exactly like me. It's funny, you self-censor. And I think that's what Pat has gotten down is him and the guys that he has on a show. It really does sound like the conversation they'd be having in the basement.

Starting point is 00:06:55 Right, right. Talking about ball, talking about announcements that happened. deals or whatever, how they feel about it, like in real life. Right. So it's interesting. I love it too. I just love the fact that he's smart as hell licensing it. He didn't give up the whole show.

Starting point is 00:07:13 He's just licensing his stuff to ESPN going, hey, you want a part of this. You can have a part of it. I'll license it to you. But I'm owning the content and I can distribute it where and how I want to. Which is huge. I think that speaks on where we're moving the direction. moving into with media and entertainment. Exactly.

Starting point is 00:07:33 And he's built a personal brand. Like, we can all roll our eyes when we hear that term. We can all bad mouth it or whatever. But that's what he's done. He's taken, he was a kicker at West Virginia, who had a so-so-to-nothing NFL career, but then parlayed into doing something that he does well, which is run his mouth.

Starting point is 00:07:55 But, B, he runs his mouth, but he's insightful. If you listen to him talk, He knows what he's talking about. You may not agree. I may not always agree with every opinion, but he's developed a brand of being real and authentic and talking football in a way that people, I guess, 20 to 45-ish relate to.

Starting point is 00:08:15 I would like to see that happen in the normal news and media. Exactly. That's why they mean. Could you imagine if Ryan Alford was on CNN? Yeah, and you're like, fuck, guys, look what's up in Hawaii. This is not good. good fuck. It's like, yeah.

Starting point is 00:08:33 Yeah. What the fuck is Biden doing, walking down and tripping? Yeah. What the fuck is Trump doing, acting like an idiot, talking about himself too much? Like, whatever. The same thing everyone's thinking, just let someone say it with a platform and be like, yeah, this fucking guy, listen to this Ryan Alford guy and fucks. He's talking what I'm thinking. Exactly.

Starting point is 00:08:54 Even though I don't want to get into that. I'd go do sports or maybe specific to. business news like what we do here but I don't know I just want to get in all the fucking no no no I don't want to talk about every tropical storm like when because that's what's about there's just tropical storm forming in the southeast that's not going to be all the news if it bleeds it leads so I just want to talk about business stuff speaking to business stuff in its first monopoly trial of modern internet era US set sites on Google U.S. challenges Google's dominance, making first monopoly trial of the modern internet error.

Starting point is 00:09:36 The last one was in 1998 with Microsoft, his antitrust. Central issue here is Google's deals with Apple and other companies making it the default search engine. Google's CEO likely to testify. What's happened here, all these companies the last 20 years, Google, Amazon, meta, slash Facebook slash Instagram slash threads that's dead have gained all this power because people use these apps and these features and all these things in their daily life and the government's kind of sat back and gone watch it all unfold now they're going these companies have too much power they have too much and I don't know exactly where I fall on it but because I believe in

Starting point is 00:10:26 capitalism and growth and all those things sure but it's going to be interesting how it plays out because the ramifications will be big. But if Google negotiated a deal with Apple and others to be the search engine on those phones or devices, why is that not okay? Yeah, I agree. And I also think Google spent the money, did the R&D to make their version of search the best and the easiest. because I remember fumbling around with, it's been a while,

Starting point is 00:11:02 because Google has been dominating for 10 plus years. But I remember fumbling around on some of the other search engines going, it's not as good as Google. Yeah. Now, whether or not they broke laws or bent laws to make it that way, past my pay grade. But they did always seem to have the best user experience. Yeah.

Starting point is 00:11:23 Chrome now, the Chrome browser. Like the first thing I do when I get a Mac is I'm putting Chrome on it. because it saves all my stuff and Safari just always seemed clunkier. I agree. So I don't know why it's the government's position to have to get in the way of that, other than they're just pissed that they're making so much money and have so much control. Yeah, that and I think like the censorship conversation of Google, moving certain results more to the top.

Starting point is 00:11:55 Yeah. that I've noticed that because I've done, I've experimented with a few different browsers looking up various topics. Duck, Go, Google. There's another one I think called Brave browser. And I would just see what are the top 10 results. And there's definitely a variation of what's populating at the top,

Starting point is 00:12:14 depending on what search engine I was using. However, with that being said, I still default to Google. Yeah. All the time. And I used to. think there was more of a privacy aspect to something like duck to go but that i think they sold out or something happened i don't know in the last year where it's not as private as it used to be yeah they got that duck flow going yeah i just accepted like it is what it is if if you want to do

Starting point is 00:12:46 the deep digger deeping deep searches like maybe just click back 10 pages on the google search result yeah right but yeah yeah ducs Duck, Doug O's running. I was watching, I don't know, America's Got Talent or something with the kids last night. And Duck, Doc, Go had a, like, a one-minute-long TV commercial. Really? So they're going hard.

Starting point is 00:13:07 They're just talking about how the privacy's there, but they do run ads now. And that might be what you saw. So they say they don't follow you around the Internet, but they do run ads. At this point, I'm convinced everyone's following us on the Internet, even if it's freaking candy crush, they're tracking. Oh, yeah.

Starting point is 00:13:25 You know, it's like we're trading privacy for convenience. Yeah. That's the bottom line. It is what it is. The world we live in, unfortunately, unless you want to, like, very actively work against that, which, unless you're like a tech guy, I don't see your common person. If you are, you can argue both sizes. You know, they deserve to know everything. I don't know.

Starting point is 00:13:48 But if you aren't doing anything criminal, then you don't have a whole lot to worry about, even though a lot of the conspiracy. theory would say. They're coming for everything. We'll say. Tom Brady joins Delta Airlines as strategic advisor in first of its kind,

Starting point is 00:14:07 multi-year partnership. I thought this is really interesting. Back to personal brand. Tom Brady's seven-time Super Bowl champion has partnered with Delta Airlines in a multi-year strategic advisory role. Collaboration aims to harness

Starting point is 00:14:22 Brady's experience in teamwork. and performance, aligning with Delta's Keep Climbing Philosophy. I was reading this article, basically, Brady's going to be, like, helping them in training employees. Like, it wasn't, I thought it was just quasi. Okay. Name an image. He's going to be on some. Sure.

Starting point is 00:14:42 Looking like Tom does. First class, looking good. Yeah, looking good. And just purely like a spokesperson, no. Yeah. And this is the thing. Tom spent back to the whole person. brand thing. Tom spent 25 years, not only being one of the greatest, if not the greatest

Starting point is 00:15:01 quarterback of all time, but living to a standard, training at a standard, pushing teammates at a standard, and now deals like this, Tom Brady, no offense, like I'm not to say that I or someone else more qualified, but he's not necessarily qualified or trained to do any of the things they're saying. But because of the legacy that he's built, the personal brand and the authority that he is built in these dynamics, they're bringing him on because they want his insight and his name attached to it. And so it's powerful. And this is like at the highest level. And when you think about it, and I've always held Delta to a higher esteem than the, a lot of other other lines personally, because they are the gold standard in flying and comprehensive.

Starting point is 00:15:54 commercial flying. And it makes a lot of sense for each, for both brands. But it's crazy what Tom's built and the types of opportunities now that he's getting. It's impressive. Like you said, one thing to be a face of a company and sit in some commercials, but this is interesting, having a true, like, strategic advisory role. Exactly. I think it's a cool curveball that I think will probably work out well for them. I think it plays to this broader notion I talk about a lot. Like it pays to be known.

Starting point is 00:16:31 And look, Tom's both worked towards and had the benefit of being on television for 25 years as the best quarterback and done all these things and has these accolades. But if you think about if you live your life at a certain standard

Starting point is 00:16:47 and you build authority online and build awareness for yourself. It may not be Delta for, I don't think they put the numbers on here, but what I would assume is tens of hundreds of millions a dollar deal probably for him, 50 to 100 million, I'd be my guess.

Starting point is 00:17:08 It may not be that, but these are the type of opportunities that you can start to leverage when you build a platform for yourself and create amplification opportunities to expand the awareness of that to a broader set of people. Personal brand, man. That's right. And I mean, I don't know.

Starting point is 00:17:33 It just, it pays to be known, but it pays to be a good guy or girl. I would say, I thought the word that popped to me is reputation. Yeah. He has always maintained, I think, a pretty solid reputation. The only thing I can think that he caught a little. shit for was like post Super Bowl at Tampa Bay when like the video of him getting off like the boat like hammered but even that was like I think it built his brand up because finally because the common man is oh he's one of us I think it took it to a whole other astrathphere that I mean deflate gate with the footballs was always a little

Starting point is 00:18:13 interesting I don't that's true I never knew if I don't know is you can say where there's there's fire. But again, I'm not smart enough to know. They brought the scientists on talking about how many pounds of pressure it might. It could have reasonably gained or lost. I'm like, whatever. But let's just say, 99% of the time of his life on television and out there, the guy's been an upstanding citizen and teammate. And now he reached the rewards. Yeah, because everyone knows it. Good for Tom. I know he could use the money. I hope he's. I hope it buys his kids. Sex and stuff.

Starting point is 00:18:54 Yeah. I know he's got some expensive dates coming up. You know that with the girls he's dating. It's expensive. They're expecting big things. Yeah. Zoom is rebranding existing and introing new. I like the phrasing of this sentence.

Starting point is 00:19:16 Generative AI features. Zoom rebranded several. existing AI features, including its generative AI assistant, formerly known as Zoom IQ now called. Who came up with that name? I hate it. It's weak. The AI companion. AI buddy. Can we like what? Literally a million other things. Like anything but that. It reminds me of a dog or like in old people's like home. Like someone coming in to spend time and play bingo. with the senior citizens. The AI companion is powered by in-house generative AI and third-party vendors such as

Starting point is 00:19:57 Meta, OpenAI, and Anthropic. Another one of my favorite names. Spring 2024 will bring a chat CBT-like bot with which users can ask queries about prior meetings and chats, create file support, tickets, draft responses to inquiries, and receive real-time feedback on presence, conversational, and presentation skills. That bot can be telling you how you did on that Zoom call. Hey, hey, bro, you were slouching. Sit up.

Starting point is 00:20:28 Yeah. AI companion, change your name to Chat Buddy. So I'm going to go, hey, chat buddy, how did I sound on that Zoom call? Mr. Offord, you really need to remove some Andums and sit up a little straighter next time in your video. And you need to curse more. Yeah. People like that. Drop a few more F-bomb.

Starting point is 00:20:47 Yeah. Chat, buddy. Can you teach me to talk? like Pat McAfee. Yeah. Sounds more like a manager. Yeah. Than a companion.

Starting point is 00:20:57 Yeah, it's your video manager. We'd come up with a better name in about three minutes than this stupid AI companion. It sounds like the stress. Like in an ad agency, you have strategy that drives creative. This sounds like the strategy lying on the sheet that there should have been a creative naming exercise after it. It should have at least asked Chad GPT what. should they should call it besides the AI companion utilize your own platform and maybe get a few tips mix it up a bit yes I with all the all that aside I do think this seems like a good use of the

Starting point is 00:21:37 technology yeah for sure we're on all these video calls we're doing all these things and look hey here's an idea for podcasting I need my AI companion podcast companion podcast companion Canyon, whatever that is, to analyze this podcast and give us feedback to make it more engagement in the style of XYZ. Yeah, or for this demographic, make it more appealing. Yeah. How can we sell more sponsors by leveraging this style? Hey.

Starting point is 00:22:16 We might have to test this out. Might be on to something with a new app. for podcasts. Generative AI companion podcast. Buddy companion. That still sounds better than... It rolls off the name. Rolls off the tongue.

Starting point is 00:22:32 I love it. We do have some podcast news. That's some good guests. Brevin Galloway, ex-Climson basketball star, and Lithuanian pro now. We talked to NIL, Damon Image-likeness, getting paid at the college level,

Starting point is 00:22:47 moving to the pros and some of the challenges. that he's overcome. So really enjoyed that. He's a really insightful kid, and I call him a kid. Anybody that's under 25, you're still a kid to me. Sorry,

Starting point is 00:23:00 no disrespect meant. Chris, you're no longer a kid, though, in your mid-30s almost. I'm a big boy now. Yeah, big boy. Did you watch a bunch of basketball?

Starting point is 00:23:11 Are you a basketball guy? Like, pro or, like, when I was younger, like, probably the most I watched it was like the Jordan

Starting point is 00:23:19 dynasty days, honestly. Like, that's a long time ago. And then in college, when the heat were on a run, I got now, no. Yeah. We've got to get you back into some sports, dude. You're in Miami. You got the pros there. I know. I'll go to

Starting point is 00:23:35 games. I enjoy the games, but like, as far as keeping up with it. We don't have to get you into it, dude. Next week, Jason Duncan joins the show. Really insightful, dude. Enjoy talking with Jason. That's next two. wherever you listen to your podcast or watch them.

Starting point is 00:23:57 Go watch us on YouTube if you want to watch the full episode in Living Color. Do you want to always mention you can't miss it if you are watching. Vacay, V-A-Y-C-A-Y, our premium wellness brand that Chris and I own, you can go to take at vacay.com to learn more about all of our products. You'll see on the front there, our newest mushroom mood boosting product. So unlike hotcakes, you better get it fast. This is natural stress release and unlike euphoric feeling that we're getting grave reviews on. Go check that out.

Starting point is 00:24:36 And my favorite product, roll off the pain.com is the direct link. That's our CBD, extra strength, roll on cooling pain relief. This is like, don't go, don't listen to Shaq. That I see how shit doesn't work. Let's be honest. It's all sponsorship raining. We're just going to call it spayed till I see high to us. But in all seriousness, our shit works.

Starting point is 00:25:01 Go to roll off to pain.com. Click on that link. You'll thank me for it. I have tennis elbow that's been flaring up. It's the only thing that actually makes it feel better. And it's got healing properties in that CBD that really help things calm down in the short term and heal in the long term. So go check that out. Check out all of our products that take a vacay.

Starting point is 00:25:22 dot com, V-A-Y-C-A-Y, the only way to vacay. We do have to finish out here a few social media holidays I wanted to mention, Chris. What do you got? September 12th is National Day of Encouragement. I wanted to remind you that so you can call it and encourage me more than anything. I'll put it in my calendar today. I'll put a note to encourage Ryan on September 12th. I need that.

Starting point is 00:25:53 And it's also National Video Game Day. So you can call and encourage me to kick my kids' ass and robots or something. Yeah. We be getting the old Madden out. I love that. The tears are starting to fly at the offered house a little bit. Oh, yeah. Emotions running high.

Starting point is 00:26:10 Motions running high. And mainly mine, because I'm no longer better than my children at Madden. Just don't throw those controllers. Keep it together. No, those things are expensive, dude. I always bought two more of those. I was like $60 used. Like, knew they're like 68.

Starting point is 00:26:30 You get a whole $8 off buying them used. I'm like, what the hell is this? That's a racket. Bring back game stop. Yeah. And then the generic ones are no goods. You have to buy the X brand, Xbox brand. Yeah.

Starting point is 00:26:43 National Video Game Day, September 12th and National Day of Encouragement. That was one worth mentioning. all the rest of them are a little too serious and I want to keep it on a positive note here as we leave. Yeah. Last thing I want to mention, though, September is self-care awareness month. So lines with, yeah, exactly. I want you to take care of yourself this month, Chris. I'm doing the best I can.

Starting point is 00:27:14 Luckily, a little vacay, maybe some sauna. just soaking it in. There you have it. So this weekend, if you're listening on our normal Friday, Saturday or Sunday, I will be in Charleston, the lovely Charleston, South Carolina. My wife, Nicole's 40th birthday, happy birthday, Nicole. Big 4-0, I'm telling everybody. Can't, you know, she's catching up with me, Chris.

Starting point is 00:27:41 I stopped at 45, and so she's going to keep coming. But yes, happy birthday, Nicole. you, baby. And I'll be having a cold adult beverage, probably about right now when you're listening. So eat your heart out. I love it. Chris, any final words? Happy, have a great weekend with the family, with the wife, the wife and the front, no kids, right? Kids, kid free this weekend. Just soak it up. We will be. You know to find us, the Radcast. Going to 40 with the bang. Exactly. Theradcast.com. Search for all the content. Find the highlight clips from today. Find the links to all our sponsors, including the best and brightest.

Starting point is 00:28:22 Vakey! For Chris Hansen, I'm Ryan Alford. We'll see you next time of the Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, the.rad.com or at Ryan Alford. Stay radical.

Right About Now - Legendary Business Advice - The Week of September 08, 2023 Marketing and Business News: ESPN Bets Big on Pat McAfee, an F-Bomb Throwing YouTube Star

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