Right About Now - Legendary Business Advice - This One Platform Could Replace Your Entire Business Tech Stack | Robin Alex

Episode Date: September 15, 2026

Robin Alex, co-founder of GoHighLevel, joins Ryan Alford to explain how better systems can make businesses more productive, profitable, and prepared to scale. He shares how GoHighLevel brings CRM, marketing automation, lead management, customer communication, scheduling, and other essential tools into one platform. Robin and Ryan examine the hidden costs of disconnected technology, manual follow-up, and inefficient workflows. They also discuss how business owners can use automation and AI to respond to leads faster, provide a stronger customer experience, and give their teams more time to focus on revenue-producing work. This episode offers a practical look at how the right technology can simplify business operations without eliminating the human relationships that drive long-term growth. BUILD A MORE EFFICIENT BUSINESS WITH GOHIGHLEVEL Replace disconnected tools, automate time-consuming tasks, and manage your marketing, sales, and customer relationships from one platform. EXPLORE GOHIGHLEVEL WITH RYAN: https://gohighlevel.com/ryanalford Topics Covered How GoHighLevel simplifies business operations Replacing disconnected tools with one central platform Improving lead management and response times Automating repetitive marketing and sales tasks Creating more consistent customer communication Increasing team efficiency and productivity Using AI without losing the human element Building scalable systems for sustainable growth Connect With Robin Alex and Ryan Alford Get started with GoHighLevel: https://gohighlevel.com/ryanalford Robin Alex on LinkedIn: https://www.linkedin.com/in/robinalex GoHighLevel: https://www.gohighlevel.com/ Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Ryan on Instagram: https://www.instagram.com/ryanalford/

On today's episode of Right About Now, I have Robin Alex, co-founder of Go High Level. Yes, that marketing platform you've heard of that your friends are on, the small business is on. Yes, here right now on this episode, it's all in one. It helps you simplify marketing, sales, and ultimately processes and procedures to make these things run like clockwork. Robin is a super intelligent, nice, humble guy. It's an incredible episode right here, right now. I want you to go to one place, ask your question, whatever modality that you want, whether it's texting, typing, voice, Morse code, whatever you want. It comes back with whatever you want as the outcome.

And you don't care how it works behind the scenes. That's really the world that I want to live in and what I want to help curate and build. You don't win by following the playbook. You win by rewriting it. 700 episodes deep with the people who actually built something real. No theory. No fly. No shortcuts.

This is Right About Now with Ryan Alford. Robin, what's up? Welcome to Right About Now. Thank you for having me. Hey, man. I'm ready to get high on your supply. In the good one. Let's do it.

You didn't know we were going to get into the drug context right at the beginning. Like, whoa, what show is this? No, getting high on your own business, getting high on what it takes to run a business, operationally, marketing, all that stuff. This is right wheelhouse. And I love it. I'm a long time card carrying member of high level. Definitely a fan from afar from what you guys have built. So I'll share that first, Robin.

Congratulations on building a very unique and diverse tool that's been a lifesaver for a lot of businesses. Thank you. It's been a fun journey. We get to see a lot of different ways that people want to use technology and things like that. And the way that we've always thought about it is it's all for one. There's 10 other people who are looking for the same thing.

So let's go find that. We've definitely been able to take that mantra and expand from there over the past eight years. Give me some stats. Let's start there for the audience. Let's do from Robin Alex, co-founder of Go High Level. What are today's stats, users, something impressive, how many versions? Give me some numbers, Robin and for our audience. And then maybe your take of today what Go High Level is. High Level is a AI-based all-in-one platform for businesses. Our goal is to operate every single business that's out there, leveraging a partner of some sort. So having a marketing agency or a consultant or strategist that can really help the business

owners succeed. That's how we want to get into every single business that's out there. In fact, so, you know, one of the new lines that we're talking about is we want to beat the next version of Excel. Somehow, some way your business is using Excel and you don't know how it got on your computer. Maybe the IT company installed it or maybe when you bought a computer at Best Buy, it came with it there. Now, however it became ubiquitous, you're using Excel. We believe that that can be us and that is us for so many different businesses. And we're starting to build so many different tools to help you all the way from capturing new leads to having a website to nurturing your contacts, sending email blast text messages to closing them. So invoices, proposals, all the way to

reputation management and now leveraging AI to helping the conversations. We've just gone so wide. And then as we're going wide, we're also going deep into making sure those products become world class and that it can help businesses. From there, some of our stats over the past eight years, started the company out with Sean and Varroon, my other two co-founders. We're still in it, still enjoying it, It's still growing the business. We're at about 2,500 employees worldwide. We're all 100% remote as a company, which is kind of unique. We were doing that before COVID. COVID just kind of helped us accelerate kind of the working from home and it made it okay. But at that same lens, no one likes to get a paycheck from my home address. We are sitting up two offices. We just opened up an office in

Dubai. We're actually reopening a huge office in Dallas that should open here in the next couple of weeks, about 20,000 square feet. Idea having a studio like yours in there that people can record content host of host events. So that's kind of a big milestone. for us. But company-wise, we're at about 180,000 customers worldwide, which represents a little over 2 million businesses around the world that use our platform today, about 4 to 5 million users worldwide. We're the second largest platform by user count in the world, second to Salesforce. We're growing. We're trying to get to billions of dollars in money that we're generating into our customers' pockets. We've always said we want to be a $10 billion company where we can help

generate $9 billion into our customers' pockets. And then because we're doing such a great job, we'll do a billion dollars on our side. And that's how we'll be a 10 billion our company. We're getting there, I think, in the next two to three years, we'll be there. And now I've got to change that saying, that new milestone. We're going to be a hundred billion company. Or we're going to be like space. Well, maybe we should enter to revise it somewhere like SpaceX. We need to be the next trillion dollar company. And this is how we're going to do it. So I need to work on that. But nonetheless, you know, our goal is how can we help as many small businesses as possible and help them thrive? Because if they can thrive, they're going to help

their communities grow, create impact in their own world. We want to be part of that journey. Congrats on the success. I'm sure I can already tell. You're not to pat the guy, pat yourself on the back guy. But like, that's, it's really impressive. The numbers, I mean, I've been in business. I understand what everything you just, like what it takes to build a company with that many employees, with that many processes, that many systems. The revenue impact is having for companies.

Sometimes, and I do this myself, like, I'll look at numbers and we get glossed over. There's so many numbers and news and business that we just think, oh, a billion of this and a million of that and all that, no big deal. Well, go sit in a room with 200 people and look around and go how many people that is. It's more than you think, 2,500. employees go sit in a mini stadium with that and go wow these are all go high with employees oh we're trolling a nine billion in business for business helping them generate it so dude congrats i'm serious it's a lot to be proud of to that point so i'm not being pet on the back i think

for shumbert and i we try not to think about the numbers too much you guys got to do your be hag is big hairy audacious goal you guys had one now you got to make it even bigger we try not to get too in the weeds of the numbers trying just trying to soak it in only because it is scary knowing that there's a lot of people that are reliant on you. And we definitely know the importance of it. But when you kind of back it into the numbers, it's like, oh my gosh, these are crazy numbers. I definitely believe that we're lucky and blessed. We take it very seriously and what we do and we want to make sure that we're doing right by everybody. As the numbers get bigger, the decision making definitely gets a lot more challenging to making sure that you're making the right

decision because you have so many people that paychecks for people's livelihoods and even down to our customers, their businesses are fully reliant on our platforms. It gets more challenging, the bigger that we get. Robin, you brought agencies in. I can see marketing is complicated, but you made a move at a certain point that really went towards agencies and our consultants as a way to sell high level in. What was the learning that drove that? What's sort of spun out of it? I actually was a consultant for many different businesses coming in from the largest of largest businesses being a consultant there all the way down to joining an MSP and helping businesses and small businesses with their IT infrastructure and things like that. And then from there,

transitioned into becoming a marketing agency. Take the tile out of the equation, marketing or managed service provider or whatever it might be. At the end of the day, mostly in the small business arena, the business owners started the business to provide a service to be value add in their community. A dentist wants to be a dentist. Doctor wants to be a doctor. Mechanic wants to be a mechanic. The plumber wants to be a lot. Like all of that is still the core reason why they got into the business to deliver that service. Whenever they need other services to help empower and accelerate their business, they always call somebody else. Just as much as they're being called. The best way from a technology perspective for them to get successful outcomes is by calling somebody,

I have always been that go-to person. When I took a step back, I got into other networks, going to conferences or other places, and just started to realize, wow, there's so many other people like me. And to your point, marketing agencies, it's kind of tribe of our own. And then there's that IT space, you have MSPs. Then they think of other industries like accountants or bookkeepers and things like that. So when we started, we looked at it as, hey, businesses need help with their marketing. They try to do it themselves.

They typically fail out. Then they start calling somebody. When they call somebody, the likelihood of success drastically increases. How do we make sure that we're the go-to product for those individuals? And how do we make it a no-brainer? So what we decided was not only are we going to give them the tools, we're going to give them the ability to give it to them at a reasonable cost with so much value that they can resell it for whatever they like because they're the ones doing the hard work.

And then on top of that, putting their brand on it, had the ability to resell it for whatever they want with their own IP and create that lock of their specialty into helping that small business. That was actually the big aha moments and value that we brought out to the world. We start out with marketing agencies and then we've continued to expand that. Now IT companies leverage our platform to now business strategists, to bookkeepers, to accountants. At the end of the day, that plumber, they don't have a full rolodex of like, oh yeah, I got a website person. I got a social media person and all this. They're just like, I don't know, I have one person that I help with or two people that I help with. I'm going to call

them. And maybe they'll, they might have a contact or maybe they'll help me directly. That's how we've just continue to expand, but I definitely believe that every business needs a supporting cast of somebody to help them get to success. And that's where we serve that market. When you stop worrying about whose name is on the jersey, they start selling a lot of shit. No one's going to represent their brand, but their own. Exactly. They benefit. You benefit. There's a lot of reasons for brand and all that. I'm a brand guy. I get it. But there's a time and a place where you get out of the way, especially when you're becoming the ingredient of success for these businesses. That's what I think. When I think it's a go hollowly, it's an ingredient. It's an ingredient brand. It's an ingredient brand.

And in a way, the business success ingredient, like I'm writing tech lines for you here, Robin, you know. It was always kind of like that. It enabled so many other things, bringing so many complicated tools together and then enabling a lot of things to talk to one another in the right ways. And it always is sort of like that key ingredient to client management for sure. I can see the natural transition to the other layers that you just said, whether it's IT or accounts or whatever, because that back in, that operational support and the systems, because any business, if you don't have systems, you ain't going to get very far.

You ain't going to scale, that's for sure. 100%. And that's where having the software really be the backbone behind it. But you need someone to go in and configure the software to match up to the business. Whether or not you have technology, if you don't have a blueprint to create that system, it's going to be very difficult to scale. And the business is going to rely on you and the ageal question. Let's say the better version.

What happens when you win, the power ball? What's going to happen that business? And you want to make sure that the business stays on forever. I've went as far as I can go without bringing up AI. Robin Alex, co-founder of Go High Level, one of the, if not the largest small business ingredient brand, whatever we want to call it, it's a big player and it's software. And we have AI, the world, the land of AI. What is Robin Alex's opinion?

I'll get specific to some of the things we talked about pre-episode, like to high level and all that. I'll follow up with that. I more want your perspective on AI real versus myth versus promise versus. is reality. I'd love your take. There's a couple of different things to go down the path of. One is AI as a tool is super interesting and has a lot of potential to change humanity.

The misread is how fast the world is going to adapt and change with AI. And I think there's a massive echo chamber in San Francisco right now of hey, all these new models are coming out. They are going to take over the world. Everyone's about to lose their job.

You need to now start building your bunker and hide because the world's about to fall apart. To your question on fact versus myth, I do believe that the models are getting smarter and they have a lot of capabilities and give us a lot of opportunity. There's the 1% who need that capability and then on top of that, we'll figure it out and use it.

But I don't believe that we're there yet. No one has come up with the ideas or no one has figured out how to leverage the tools to be able to create those massive outcomes. Think about the 99% our average use case is so minimal that it's not changing the day-to-day behavior. Before AI, it was, what do you do? You go straight to Google and you just search,

find me a plumber or, hey, I have this weird red dot on my skin. What's going on? The only thing that's different is maybe there's a small percentage of people now going to chat GPT to ask that question. But it's still just a new version. For the average human, just a new version of Google in many ways. And in fact, it's always the interesting Thanksgiving conversation. You go back to visit your family and ask, hey, is anyone using AI?

I don't think that a lot of people will say yes in the perspective. of are you actually paying for a paid subscription and using AI to change your day-to-day habits? If anything, they may have a subscription, but like I said, it's no different than just Google and what they were doing before. What was also interesting this year was, remember how they were talking about everyone's job's going to be replaced to go ahead and fire everybody. And then Q2 rolls around, whoops, we need to rehire more people because we need people to now manage the agents and creating all these outcomes. And then you look at the stock market and things like that. Nothing is really fundamentally changed. The world is same, same, but different.

Just now you have this new school drill in your toolbox. That's really, most people are looking at it. The world hasn't moved on just yet. But I think the opportunity is there. Just the mystery is how fast the world is going to shift. I would imagine with that take on it, that your numbers reflect that not a lot's changed. Thinking about the marketing applications of it, I would have thought that companies like yours would see increases in some things and dips in others. Has that been the case? We've definitely seen an increase in AI utilization as a concept. But back to my points on it just being a new drill in your toolbox, business owners and the reason that you use software and technology is to still get the same outcome. Hey, I need more leads. I need to turn those leads into

contacts by engaging them. And then I need to turn those contacts into customers. So help me generate more money and maybe I can speed up the speed to lead when a lead comes in, how fast can I talk to them? Instead of me hiring another front desk person to pick up halls after hours, can I leverage AI? We are definitely seeing increased usage, but the outcomes haven't changed. The game of business hasn't changed. I need more customers and I need more money. So make that happen for me. That's the fundamental difference of, yes, AI could probably do it all, but business owners

just need the small little changes to actually change their day to day. I have to remind myself of that a lot of the bubble and vacuum that I live in, in the industry and being on the side of digital and software and things like that. I had to like come back to Earth. And I think you brought me back to it a little bit. The other 99% I don't know that I'm in 1% or that my companies are, but it is fascinating nonetheless. Being in the bubble, right?

Like you'll be on social media and people will show their whizbang like, oh yeah, and created all these flows and it connects into this model and then switches over to this other model and does all these 10 other things. And then they create this crazy technology stack of doing different things. and maybe they plug into high level, maybe other tools or whatever, and it's this massive build. Then you ask, who bought this for you? What are you implementing it for? And they never tell you outside the story that no one exists because of the business. The end of the day just says, I don't know. I just need five more customers because I'm a roofer. I can only handle five more

customers in a month. So can you just make that happen for me? I don't need to know how the moustrap works. I didn't need mousetrap. Or the mice. Yeah, patch that hole for me. That's all that I care about. Yeah, exactly. Talking with Robin. Alex, he is the co-founder. of go high level. GHL, got to get it on. GHL, like a beta blocker, like my cholesterol. Got to get that GHL to up.

That's that funny thing. I do want to figure out how to become that business pill, that special ingredient for every business. That's an ingredient, you know. Your daily dose of GHL, baby. Hey, we got to get how many of this or how many milligrams of that. I can see it on the back of the label. This episode is brought to you by High Level.

Make sure to check out the link in the show notes to sign up for your 14-day free trial. If you run a business, you know leads rarely arrive when it's convenient. A call comes in while your team is helping another customer. Someone reaches out, but the follow-up gets delayed. An invoice sits unsent or a promising lead gets stuck in the wrong stage of your pipeline. I've built enough businesses to know that growth has a way of exposing every gap in your systems. That's why high-levels voice AI and managed AI agents caught my attention. High-levels voice AI can answer incoming calls, qualify leads using information

from your website or uploaded documents and even book or reschedule appointments. When your team is busy, voice AI can keep that conversation moving instead of letting a potential customer slip away. Then high levels managed AI agents can handle multi-step actions across your CRM. They can update pipeline stages, send invoices, and execute follow-up sequences across SMS, email, and social. That means fewer repetitive tasks for your team and a more consistent process for every lead coming into the business.

For me, the real value of AI isn't adding another complicated tool. It's using technology to handle the work that slows your team down so your people can focus on building relationships, serving customers, and growing in the business. If you're ready to create better systems and get more from every opportunity, use the link in the show notes to sign up for your 14-day free trial. What's the biggest challenge that go high-level solves for the average small business and the agencies or others? With all the technology, we've talked about AI, we've talked about you've got more

and you've got all these things. And yes, the end of the day, they want more customers. They need more customers. They want to retain more customers. But what is new or different about it 2026? Any nuances that make it different today for those customers of yours? Definitely, there's slight changes, but not drastic changes. In the perspective of, to your point, businesses want more customers.

They want to make more money. They want to grow through marketing. I think the fundamental difference now is because the proliferation of AI. People are raising their hands more than ever saying, I think I need AI because I don't want to get left behind because I heard the stories back in the dot-com bubble. I heard stories back, the social media bubble took off. Now, AI's around here. I probably need to jump on this bandwagon.

Can someone just help my business grow? And maybe you can throw in some AI so I can, at that dinner party, I can brag that, oh, yeah, I have AI in my business. But at the end of the day, it is just basically the blocking and tackling. People want more money, more customers. Now, how you accomplish it, that's fundamentally changed. And there are some opportunities before you have people that's calling. And if your line is busy or if it's after hours, how do you respond to those individuals?

is because human behavior is you go to Google or maybe not chat DBT and you're like, give me the best plumber that can come fix my problem. You call the first one. If they don't answer, you're automatically going to the second person. Because you just need to talk to someone now. You call that first number and if it's busy, you lose that opportunity. The new thing now is can you put an AI voice agent there who can answer the call

and it sounds almost like a human that the technology's gotten so good there. And then it can collect that data, even scheduled the appointment, all without intervention of another human. So there's new technology there. Same with text messaging, being able to have conversation through text without a human. There's a lot of small changes with AI, but at the end of the day, it's how can I capture more customers and turn those into dollars? Has there been a change in your mind in social media as it relates to business and how businesses use it, how maybe they do it well, how they do it

wrong? It's always intimidating for a lot of business. Probably still is. But talk to me from a broad sense of social media as it relates to small business. It's definitely a moving target on what is social media anymore? It's just media now, right? Exactly. It is just media. And then you have so many different opportunities. You had the TikToks of the world. For a while there, it was like, oh yeah, for your business, you need to learn the latest, greatest dance. That's the only way you're going to go viral. I don't know how that connects. Yeah, I'm never going viral then. Yeah, exactly. There was another point in time I remember where it's like you had to have your hot take opinion from a political stance. You feel like you have to catch a wave and that's the only way you're going to

grow your business. From a social media perspective, I think it is just authenticity. Just talking from your heart, why you're bringing value to the world, which is obviously why you started your business or why you're in business. You're trying to provide value out there. Just talking about that, showing the good work that you do. I think to me, those are kind of the easiest layups in creating content. And maybe there's new channels that you can test out. But at the end of the day, it's still the same outcomes. And in my opinion, that's actually the stuff that lasts the longest versus just playing on the hype train because you can get viral by following the latest trend where people are trying to create the new AI ones like dancing out on a stage. There's a rapper, Loli, who

did that years ago and now it's like, oh, yeah, you can change your body and morph into that. And you're coming out to thousands of people. What does that have to do with your business? And why are you spending time there? But just authenticity. And it doesn't matter what channel that you're on, whether it's TikTok, YouTube, Instagram, Facebook, just authenticity is all you have to do. But businesses struggle with that. They feel like they don't know how to be authentic on camera, which I find super interesting. Yeah. Something about the camera flipping on. I think you'll just get in their heads too much. I mean, I've been doing it for 10 years. So maybe it's easy for me to say that. But I recognize it and see it. If you, oh, you know, I.

They feel like it has to be perfect. They feel like it has to be scripted and structured and well thought out. You know, the best piece of content. And some people have actually figured this out from a consultant or a strategist of some sort where it's just like, there's a camera here. Don't even look at the camera. I'm just going to ask you some questions and answer it to me. And then you just record it.

And then someone cuts it up and put post it online. Those do incredibly well. And those are super easy to create. In my opinion, those stand the test of time. You don't have to do the latest and greatest dance or anything like that. It's just talk about your business and answer the questions that people have. Robin, you've built. rapidly approaching, if not there, a billion dollar company with your co-founders,

you're helping businesses grow. Obviously, the tools that go high-level enables is helping businesses. But your experience growing a 2,500-person company and what it's taken to scale, how would you translate that to advice to business owners listening? What are the biggest learning lessons you've had in growing that? The meta reality of you having a tool to help businesses, while yourself has been building a billion-dollar company, What are those nuggets?

One of the big things that we think about is you don't have to follow the world in traditional thinking. Just like to that point, early this year, it's fire your whole team. You don't need customer service anymore. AI can handle it all. I'm so glad we never follow that trend. In fact, we're hiring even more because there's a lot of good talent that kind of made it out to the streets. And we've always believed in the human relationship in our customer support and service there. The other thing is finding models that have worked, not just your industry, but even outside of it.

You know, from a customer service perspective, one of the biggest things was people love going to the Apple store or the experience going into a cell phone store where you can walk in any time and you're able to talk to a human immediately. And they're able to basically like, hey, stay your information and then get you like, hey, stand over there. A rep talk to you. A rep. What are you talking about, Robin? It's a genius. Go to the genius bar and talk to the geniuses. They're so non-aggratiating that they just call themselves geniuses.

We follow that same model. I love that. We call it advisors on our side. Yes. But it's that same thing. 24-7, you get access to a human. We just model that same thing of like, you walk in. There's someone greeting you, kind of like a front desk receptionist, putting your name on the list, getting you in contact with the same person. Because back to that point on the premise of high level, we know that you are there supporting someone's business. We want the software to be the core product of what operates your business. And so when there's an issue, that is a stop down on to someone's opportunity to make revenue.

So we want to match that importance. And instead of you go, like every other company out there, they do tickets. And they'll call you. back three days later and all of that. It's like, no, we'll get you in front of a human right now. Make sure that they're strong on the empathy side. They need to know, understand your business and get you to the solution as fast as possible. So we created models there, but it's just that nugget of looking outside of your world and it's okay being different and those things that are different. If you're able to copy and paste from another industry and bring it in, that can help make you stand out. That to me has been invaluable on that thinking. You need to add a little edge to it. Send them to the bag. Badass. Go home.

high levelers. Let's go get you a bag. We'll get some attitude on that thing. Badass. Go If Apple's going to be the genius, then go how old needs to be in the back. Go badass. Badass. Go high lovelers. Back in the day, I used to call the team the OSGs. It's the oh shit guys. You never call for support just to check in on how the support team is doing how the day is. It's like, oh, shit, there's a problem. I need to call those guys. I don't know who it is. I don't know who it is. I had a line item on invoices. The Pita tax. You know what the Pita tax is? No, it's a pain in the ass. Yeah. If a client ass, it's a client. If a client ass, me like what that was on the invoice i told them like you got extra thousand dollars this month baby you're

paying the ass the act that's help make it fun and keep the teams motivated yeah all right in the honesty with your client like yeah you're not easy to work with you cost more you want more of my time that i get more of your money it's a win-win right exactly robin what's got you excited what's robin alex looking forward to in life and business right now on the business front Definitely fascinated with how the world is shifting. I like to a point earlier, more than ever people are raising their hands saying, I need help in growing my business. Maybe it is with AI.

Maybe it's not. I really don't care. Just help me grow my business. As we're building new tools, as we are creating more AI functionality and opportunities are starting to exist. It is fascinating to watch the people who are supporting the businesses come up with new use cases, leveraging AI or leveraging tools and how they are implementing it. That is super fun.

And we're seeing that more than ever know. And then on the life side, I got two little kids. I've got a 10-year-old son and a five-year-old daughter trying to figure out how to make sure I'm there for the right moments and giving them the experiences of life, things that I've learned and my wife have learned and make sure that they're agreeing with that. And then trying to figure out how to lace it all together with everything that I'm doing with work. That's always a fine balance because on one hand, what I do for work is really just to support the family and everything that we have going on. But at the same time, I want them to kind of learn the hard work that I'm doing. So how do I bring them in?

So that balance is kind of fun for me these days of trying to figure out how far and how little should I keep them involved. Yeah, there's no perfect formula. I have four boys, 17 to 10, and they're all in certain parts of certain businesses, but it's always a balance of letting them naturally happen versus over exposure or like, forced exposure. Forced exposure. Why don't you come help me with this? You have no choice. This is not really a question. It's more of a statement. Yeah, I'm just being nice in the moment. Any new features or things coming out launching here with Go High Level? This year, so one of the big things that we do every single year is every October, we do our annual customer event. This year is going to be our biggest one. So we'll have about a little over 2,000 people come in from around the world. And it's really cool because it's really kind of the bringing of the community all into one place. And so whether you're a business founder or you're starting a business to be in a high level agency or being a consultant, helping many businesses, you get to bring in a lot of cool people with different backgrounds.

And the collaboration is really awesome. And we want to basically curate that experience so that you can't have those conversations. Because as you know, Ryan, being an entrepreneur can be lonely. A lot of times, there's not a lot of people that understand what you're going through or how you're thinking about it. And I'm sure you can ask your team and all that. But sometimes you need just kind of an outside consultant, outside person to help you for free in many cases. So kind of creating that room is super important.

But there are one of the big things that we do is what we call our level update where we announce all the new drops, our roadmap and things like that. Some of the things that we're talking about is, of course, AI all over the place. How do we make sure that that is in your tool stack? How do we get that into your business? And for us, we always look at it in two lenses. What is the business need? And then how do we arm our customers, which are those agencies, those consultants, the strategist.

Here's how to use the tool. And here's how you can maximize the tool to get the business, the ones that they need. So we're talking about that. We're releasing some new products. And so you'll get into things like project management. We'll get into some financial tools to event management, just other things that our customers have been asking for. A lot of different things coming in from different angles.

And the way that I look at it is there's something for everybody that shows up. Just depends on what part of your business journey are. are you on? Are you there to scale your business? Well, we'll have some opportunities and things that we'll be talking about there with some features in the product. Two, are you supporting 10 other businesses? Or are you learning how to support? So we have tools for all of that, down to if you're someone new starting up with business and you want to help other businesses, but you don't even know where to start. We're actually creating some prospecting tools. We'll help you start sending out, finding the leads that you need, help you with sending out

emails to helping you send out invoices to creating websites on their behalf. Once you sign them as a customer, we'll have other tools to help you deploy and set up their accounts, incredibly fast to if you want to scale your business, here's some other opportunities to create revenue and things like that. So lots of different things last year, I think we released about 400 new updates. I think this year we'll get to that and closer to 500. A lot of things in our upper sleeves that we're getting ready to drop here in the next month. Yeah, man. And you said something important, like making space, people carving that out for these kind of things. And that's the key. It's like if you don't, we're all moving so fast, doing so many things that if you don't carve out

that space and it doesn't get the attention level or the depth that it needs, that's a really key thing all of life, but especially for stuff like this and learning from others and all that stuff. 100%. Being able to, I always think about the claw machine. Sometimes you just have to like, you know, pull yourself up to the top and just kind of look around and see what the world looks like. You're moving so fast that you forget what you've built or what you're trying to build and being able to get pulled up and then to your point, having that space to have those conversations to start thinking about what's the point of all this or where's the next opportunity?

And sometimes it's who's the next person I can work with and create that partnership? those opportunities help immensely in 10X the core business. And so when you claw machine drops you back in, you're ready to rock and roll. I love the claw machine. My kids and I have played somebody. If that claw would only grab is hard every time. We know that thing's rigged. Those are the cool YouTube videos where people teach you like how to use those machines

and actually how to. Oh, man. My boys and I are assassins. We go to Dave and Busters and they have to show us the door because we're like, we're taking too many tickets, baby. Yeah. You got a picture on the door. Like, don't like these guys do it.

No, they love us. But we do rock those men. machines. You just got to let the other people play them while they're on the domy mode. You've got to show the fun, right? Yeah, exactly. Robin, I can totally see with AI go high-level agents or even an LLM. It's got to be something on your roadmap with that, I imagine. There's a ton of different agents that we currently have today. The idea of creating agents and things like that, it's kind of the cool buzzword. There's AGI that's ready to take over the world and be independent on its own. Those are cool ideas. I don't believe any of that. But they can provide a lot

utility. Exactly. I don't think it's about having multiple agents that thought like the underpinnings and the technology behind. They're going to run the whole business. Yay. You know. Behind the scenes, that is how the technology works. I just want to go to one place, type whatever's on my mind or use a voice, verbally speak what I want as the outcome. And somehow, some way, like the old computer machine, beep, beep, beep, beep, beep, beep, beep, here's your answer or here's your outcome or do the thing that I wanted to do. That's really the vision that we're trying to go to. People are trying to figure out how to get there, but the end outcome is, I want you to go to one place, ask your question, whatever modality that you want, whether it's texting, typing, voice, Morse code, whatever you want. It comes back with whatever you want as the outcome. And you don't care how it works behind the scenes. That's really the world that I want to live in and what I want to help curate and build. The success translator. That's what it is.

Robin, this has been fun, man. Obviously, a lot of people listening probably heard of go high level, but maybe. be personal and business links, social, any of that stuff that we can leave for the audience. Check us out. We're go high level.com. You can send out for a free trial. And the fun thing about it, we're very human assistance. So as soon as you jump on for a trial, you can jump into our Zoom room. And we have 24-7 staff, hundreds and hundreds of texts on our side, advisors, ready to talk to you and help figure out your business. I'm going to get you connected to the right people or help you get it set up within your business. You can find me on all the social platforms. On Instagram, find me at D.Robin Alex. And I think that's the same thing. I'm

Facebook, Instagram, LinkedIn, all of them. Or also shoot me an email, Robin at gohighlevel.com. Always around to help and be of value anywhere that I can. You're just as accessible as your company has been. That's refreshing, man. I really appreciate your time today. Thank you for having me. This is awesome.

Hey, guys, look, there's a lot of choices out there for business. This is one that I personally put a seal on because I've used it. It will change your business. Use it with someone that knows what they're doing. Get a blueprint. Go to the experts to implement it. But this is how you get ahead in business today using solutions like go high level. And look, it's salt to the earth here, man.

Robin is amazing. We appreciate him. We appreciate you. We'll see you next time right about now. Here's the truth. Information doesn't change your life. Execution does. So don't just listen to this episode and move on.

Take the idea. Make the call. Launch the thing. Fix the problem. Build what you keep talking about building. For more, follow Ryan Alford on Instagram at Ryan Alford. And watch or listen to every episode at Ryanisright.com. This is right about now.

Now quit waiting. Go win.