Right About Now - Legendary Business Advice - TikTok calls on U.S. users to oppose latest proposal to ban app

Episode Date: March 15, 2024

Keynotes Bitcoin and cryptocurrency continue to rise in popularity, with Bitcoin reaching over $70,000. Streaming services like YouTube TV are gaining traction and taking market share from traditional cable companies. The entertainment value of wrestling and the marketing power of spectacle can be applied to other industries. Social media has a significant impact on mental health, and many people are realizing the benefits of taking breaks from their smartphones. Companies like Airbnb are taking privacy concerns seriously and banning indoor security cameras from rental properties. The battle to ban TikTok in the US continues, with lawmakers proposing new bills to force the app to sell or be banned entirely. Tesla's Autopilot and similar automated driving systems have received poor ratings from safety groups, raising concerns about their effectiveness and safety. Chapters00:00 Introduction00:25 News of the Week01:25 Bitcoin and Cryptocurrency04:40 The Rise of Streaming Services06:07 The Success of YouTube TV07:07 The Power of Connected TV Advertising08:02 Marketing Lessons from WWE09:29 Sponsorship Opportunities in Wrestling10:29 Skims' Unique TV Ad Debut12:22 The Entertainment Value of Wrestling13:48 The Marketing Power of Spectacle15:40 The Influence of Bitcoin on Other Cryptocurrencies19:32 The Impact of Social Media on Mental Health20:54 The Need for Entertainment in Marketing22:19 The Privacy Concerns of Indoor Security Cameras23:36 Airbnb's Ban on Indoor Security Cameras26:24 The Battle to Ban TikTok27:58 The Safety Concerns of Tesla Autopilot33:49 Sponsorship: MacFox36:13 Conclusion If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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You ready to start snapping next and cash in checks? It starts right about now. What's up guys? Welcome to Write About Now. It's our weekly business and marketing news of the week. It's March 15th, 2024. Joined by my good friend and business partner. Chris Hansen, what's up, brother?

What's up, my man? How are you? Fabuloso. It's a good day for a good day. Yes. How's the vacay lounge there in Miami? We're good. It's a beautiful day.

We got some sunshine, nice breeze. It's a windows down kind of day. It's beautiful. Yeah, no, it's been getting better and better weather here at South Carolina. We hope you are doing well, wherever, whenever, however you are. We appreciate you for turning in. We've got our news of the week. We're taking the BS out of business, baby.

And speaking, I've taken the BS out of business. Bitcoin's over 70 grand. I feel like it's just like too big to ignore. I don't, we're not, we don't claim to be the cryptocurrency like know-it-all's. though we will be building in some crypto talk as we move forward with the show. And I know we all have a little bit in the game. And Chris, I know you do. You're cool with that just going up and up.

Feels like Christmas. I've been waiting for this for two years, baby. In some ways, I love it. Democratization of coins and all this stuff. Like, I believe in all that. The only thing I hate is the crypto boys. The MFTs. I thought you're going to say that.

The crypto boys of... George, man, I knew it. Yeah. At some point, you're going to be right, right? Even a clock is right twice a day. Yeah, that you don't set. So it's cool. But they're targeting 80K now as the target rate.

I'm like, okay. But I think it's being driven by... I am not Mr. Stock guy. But the ETFs in the U.S., which essentially means the trading firms are able to... pass it along as investments for all of their major dudes. And so they're getting a lot more investment, side investment, percentage of holdings for your investment portfolio is driving a lot of the growth.

Yeah, they really give it the stamp of approval now by doing that. So it's legitimatized it. I know. What are you hearing in the space? I know you're more connected to it. What are all your guys saying? They're fucking pumped, bro. It's they're saying they think it's going to run up to around 90 and then pull back.

So, you know, a lot of these guys, when I ask them, it's like there is no answer except for we hold for glory. So do you just hold? You are like at what point do you sell a little and know that it might fall? I pull a little bit out here and there or I'll swap it maybe for something else or say Bitcoin's up. I'll swap it into a stable currency. the U.S. dollar coin. So it's always on alignment with the dollar. So you're not going to hopefully ride that drop down.

You can pull your profits. And ideally buy when it dips again, buy when it's low. Yeah. So that's what I'm here is the sentiment is high, but we all know that when things are good, you never think it's going to go down. Greed can really bite you in the ass. The real question is,

are we going to see the return of all the meme coin token talk? Yes, from what I'm told, that's coming on the back end of this. After Bitcoin pumps, all the alternative kind of meme coins, probably Dogecoin, for example, Elon's big one. Yep. Those will start picking up the juice again. Because it does seem to all ride the Bitcoin wave. If it's doing well, then all the other coins seem to come along with it because everybody gets the energy. The press gets talking.

Everybody gets excited. High tide raises all ships, right? It does. the halo effect, as we call it. So if you're out there, whether you're a traditional investor or you like to risk it a little, you might be time to take a look at it at the old Doge coin again or whatever, the Superman coin and the Marvel coin. I know that's more, yeah, I'm making those up, but there's all these coins.

It probably exists. Yeah. So it's probably a real thing. The good thing is, We are going to be bringing on our very own crypto specialist here is we blow out the format for the show. We won't just be talking in hypotheticals. We're going to bring you all the heat.

The market's too big. There's too much energy and thought about it. And look, we're here to bring value. We're taking the BS out of business. So we're bringing you all angles. So there you go. So all this is well. YouTube TV is the highest share of TV viewing the last 12 months.

I said this when they grabbed NFL ticket from DirecTV that the game would change. They did that a year and a half ago and sold it off this past season. And sure enough, they've grown the most as people continue to cut the cord, as you like to say. What's funny is, what's funny about that statement is that we like to say cord cutting. The internet comes in your house to record. So we're not completely cord cutting. Let's be real. We have way more cord.

now with streaming sound bars. It might be Wi-Fi, but that cord comes in the house some way. It might be a fiber cord. But let's just say we're cutting the cable box maybe. Yeah, no more satellite. Yeah. But YouTube TV growing,

I have YouTube TV. I've been very happy with the service. I haven't had a single, I'll say this, cable had gotten pretty reliable, with spectrum and charter around here. Yeah, but there's occasional outages and things that happen. I can't think of a single time YouTube TV has gone down since I've had it.

So reliability is good. Content's good. I got to have my life sports. That's what it's about. That's really about all the reason I have it. Nicole wants to watch like HTV reruns. But. Lifetime.

Yeah. I'll come in on a Saturday. She has very little time to watch TV. But like Saturday morning, that's our thing. If she's home, she's like folding clothes or doing some work or something. And she's lots in one of the whole makeover shows. It's definitely booming. I knew it was going to happen when my parents made the switch and got off cable.

I was like, all right, this is a thing now. Yep. And what's interesting, they do all their ads. It's like programmatic and it's different things. You can buy connected TV. It's a lot more affordable. And I had, we were doing some cleanup at the lake. And we had two TVs on that both, one was inside, one was outside.

and it was the same program, we watched a basketball game. They went to a commercial. They were showing different commercials. Just to show you, like the programmatic itself, it was the same account watching the same programming

on the same channel. And we had them synced up time-wise. And, but they showed different commercials through the whole time. It was fascinating. Were both the commercials relevant to you? Somewhat.

It's better than I thought it was on like mass TV, like cable TV and stuff. There are things that, feel, but I swear I see a lot of the same stuff that isn't necessarily related. I see, I will say this. Jewelers, like K Jewelers, every kiss begins with K. It's spending some money on connected TV.

I'll tell you that right now. Every commercial begins with K right now. Really? Yes. Your wife's doing some Googling in the background you're not aware of it. Yeah. Hint, hint, hint. Literally, I think they're trying to tell you something.

Yeah, I don't know. I don't think I've ever bought jewelry. They'll have presence of K jewelers, but I don't know if Nicole would be pleased with a K jewelry person. Yeah. She's a little boogear than that. More than Tiffany's girl. Yeah, something like that. So, yeah, streaming is big.

Connected TV is big. You can run ads, a lot cheaper than buying placements on cable. where the commitments are usually higher and your targeting is typically better. And you can do some cooler things with direct response because there is that digital component and tracking with websites and clicks and all that stuff. So that's the benefit of what ultimately the payoff.

And it's only growing because YouTube TV is taking share, streaming, all these streaming companies taking share from the traditional cable companies. And it's going to get interesting. Speaking of interesting, W.W.E. That'd be the wrestling. Used to be WWF.

Until they got in a fight with the World Wildlife Fund. That's a good story. I'll tell on another day. But, WWE opens its wrestling mat to sponsor logos, starting with Logan Paul's Prime. Yes.

It's a billboard. The wrestling mat. This comes to us from the Wall Street Journal, our good friends over there. WBE, the wrestling promoter, known for theatrical high octane fights. I like that.

Has a new move in the sponsorship playbook. Oh, nice. I like it. It's like the figure four. It's the figure four or the camel clutch. It's the sponsorship playbook. They're selling logo placements on its wrestling mat. The company on Friday night will unveil prime hydration.

The in-demand sports drink co-founded by YouTube celebrity and WWE wrestler Logan Paul. It is the first brand to appear on what it calls the surface of play, an area notorious for being pounded by bodies and occasionally splattered and bodily fluids. This writer is good. It is pretty good. It's better than what we usually read. It is. I'm enjoying the writing as I'm going along.

The high-octane fights and the new move. Theatrical, great way of saying fake. Yeah. Theatrical. Even though I know for you, that was a big moment in your 20s, realizing it was fake. I know. I had cried for a while and realizing it was all sham. All theatrical.

I think there's a lot of men that still think it's real. I know it's real. They're just saying it's fake. Keep on believing, brother. It's like a soap opera. That's what it is. They have these storylines and it sets them. And I know a lot of women watch it, too.

There's women's leagues and all that. But it's got to, it has to still skew mail. And so there's a lot of grown men that spend way too much time worried about who's battling with who. I guess it's the equivalent of watching Cliffhanger TV every week. It's the same thing. Yeah. Those theatrical storylines. Catch you every time.

They do. And look, it makes sense. It's a mad. It's a service that you see throughout the whole time when they're wrestling. And, hey. Get some logos on that thing. Those belt buckles are eventually going to have them, too. They are.

Yeah. And their outfits, I'm sure. Yeah. So they just have a pillow company that sponsor like the belt, the turnposts, like that thing. Put you to sleep or it's soft or just banging your head into it. Like, whatever it is. They need to have one of the major celebrity. Oh, my God.

Who's the back guy? Back fixtures. Cracked addicts. One of those guys. Chiropractor. They can be the sponsor of what it takes. After these matches to get them in line, there's no telling. They do fly around, man.

They joke around. They're working. They're athletes. Yeah, it might be scripted. But damn, that foot to the face, it may not be the full bore, but it looks like you're catching some of it. They're full on athletes, brother. I wouldn't want to do it. I don't really want to get picked up and slammed on the mat.

I don't care if I know how to land or not. Still getting a migraine after that, at the very least. Oh, God. You know how many headaches those guys have. And so they didn't actually hit him in the chair or the face with the chair. He just used a razor and cut himself to make the blood. Like, you're still, I got respect for him. They're still doing the deal.

Look, the industry is still growing. So people want to be entertained. They want, like, the escapism, I think of it all. They really want to believe those two hulking dudes are really fighting one another and mad at one another. Stealing each other's girlfriends. We love fighting. I think of the Coliseum. We like, look, it's the heel, like, it's the age-old stories, right?

It's the heels, the bad guys, and the good guys. Yeah. I mean, like, there's always two camps. Now, what got interesting is now that people were aware of it, the fans started rooting for, like, the bad guys. So sometimes the heels turned into good guys because the fans are like, oh, I like this guy. He's just a badass.

The whole paradigm of who's good and who's bad has gotten a little wishy-washy. But all I know is I'm going to drink some prime because that Matt is reminding me. My kid's only any other reminders. I get reminded every time I go to the gas station. I know. It's like what flavor? Prime family. Yeah.

And you know what? I like that. I like Prime better. I like Gatorade. I'll tell you that. I've never had it. It's got better flavor. It's a little sweeter.

It's, they got their shit going on. I don't mind. Yeah, they're killing it. Supporting Logan Paul a little bit. He needs some help. I mean,

make sure I'm giving him plenty of money. They're doing the damn deal with both those guys, the brothers. Yeah. Isn't it Jake? Fighting Mike? Tyson? What I saw, man.

That's crazy. What a gimmick, but it's going to, a lot of you are going to watch it. It's a gimmick, but everyone wants to see it. Yeah. Mike's 57. I'm sorry. Jake would probably, if it's a real fight and there's no, I don't know, staging or anything else going on, Jake would probably, I don't know if you knock them out, but should

probably handle Mike at 57. But who knows? I don't know what kind of shape Mike's in. and you can still hit hard if you're 57. I know that, but yeah, that will be interesting. I wouldn't want to fight Mike Tyson, even if he's 57. Oh, but. Dude's an animal.

But how many millions of dollars that can generate? Oh, it's going to be nuts. I almost hope just for the story's sake that Mike wins, just let's have the dude go out with his head high. But here's what I'll say. I want to make business marketing analogy of this thing. Boxing and all these sports for years have tried to be like clinical with, okay, these two nobodies fighting each other and they make their way,

he makes his way up, he makes his name from fighting and that's great. But what the world like smart people have figured out is, okay, watching sport is about being entertained. And there's a lot of ways to do that. There's a lot of ways. and there's already built up audiences for both of these guys. So you put a very compelling match together with two people that are different places in their fields and all that,

but you bring a lot of interest immediately to it. Versus, I don't, okay, John Anderson, who's 19 and O with 17 KOs, but no one knows who he is. He might be a hell of a fighter versus Rico Rodriguez that you don't know, an up-and-coming awesome Mexican fighter. Great. What's going to generate more money, more interests, that fight,

which might be the clinically better fighter, better fight, or Jake Paul and Mike Tyson? It's a spectacle. It's PR. I was going to say you should do a whole segment on marketing just in the fight business because it's a whole, it's impressive, honestly. These guys are great marketers. Yes.

At the end of the day. That's all it is. That's what it's always been promotion, like promotions, like what this is. Okay. How do I drum up paper view views? How do I drum up gates, tickets sold, sponsors? It's all a marketing thing. It's no different than throwing an event.

If we throw a business event, it's just at a monster scale. It's a spectacle. You're there for the content, whatever that might be. In this instance, it's the spectacle of seeing, Jake Paul, YouTube star becoming legitimate fighter, fighting Mike Tyson, and the interest that naturally comes because both of these people have millions of followers already and a lot of people interested in what they might do. And Mike was one of the greatest knockout punchers of all time in his prime, pun intended. So it's, yeah, you just great spectacle. through the lens of

Fighting. Mike wins by Knockout. You do? I think he has a crazy punch. I know, but is he in shape enough to get to him. That's not maybe.

I just don't know if Jake Paul might be, that's why people will pay to watch because of that. That very question. I mean, Jake trains like an animal. He does. And I think, if I just think, and Mike,

when you're 57, I'm sorry, taking that. I don't care if he had a good chin in the day or whatever. Taking a punch of 57's different than taking a punch at 27 or 37. I just can't help but think your faculties. If Jake can get to him with some jabs and a, I don't know. No question, Mike could hurt him.

But it's just what it gets there. That'll be, and that's the, everybody wants to see it. You never know. And that's what they've done. But this is a PR play. This is a PR play, but it generates money. and I say this, if you're a business and you're doing things, sometimes we let the clinical get in the way of the economical.

Okay, I sell these things, I do these things. I'm going to talk about all this stuff that I do. And that's interesting. But what's the education entertainment? How can I generate awareness and views and eyeballs at scale doing things a little out of the norm. And that's the lesson here. And building entertainment through content

is not just an influencers and sports game. I'll say that. But I think a lot of businesses get too caught up in the, okay, I sell garage stores. So I know how I do show a commercial with the, garage door coming down. No, you need to show the Kool-Aid man running through your fucking garage door. That would be funny.

What's the point? The point is you entertain them and they go, oh, this is cool. I relate to this person. They made me laugh today. And you know what? And then if you happen to have 5,000 wonderful five-star reviews on Google because you are a good business person, there you go. You're off to the races.

You created attention, awareness. It brought them then to the things that are more clinical. for maybe what you do. So we can all learn from Jake Paul and Logan Paul in what they're doing. And if you want to learn from me directly, join my newsletter. Ryanofford.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life.

Give that a shout. Join that. It's free. It's daily. Just like this show, give away our best advice. Speaking of a similar format, Skims makes ad debut with a sci-fi film starring Kim Kardashian in every role. Similar thing here. After rapid growth, Kim Kardashian's apparel brand Skims made its TV ad debut with a futuristic film which the famous co-founder plays every role.

The company's first national TV commercial had a big media presence ahead of the Academy of Awards on Sunday. running twice on ABC countdown a six times during E's Oscar red carpet. They created that after winning the brand pitch. This would be Weiden and Kennedy. Wyden and Kennedy. I never remember which way you say it.

I've heard of them. They're our big agency in New York. Nonetheless, what better? Kim's selling all this shit anyway. Make her the star of the area run. Don't get in the way. Use your best asset. Yeah.

It's her. and the attention she brings. So this comes to us from adweek.com. Skims. Yes. Skims. I would say like we're two dudes and we're not wearing it. I don't think they have a man's brand yet.

No, I'm familiar with it. I've heard some critical things about it from women, but whatever. They're huge. I don't know enough about it. But I'm interested to see this quote unquote sci-fi film. I think that's an interesting, different angle. Yeah.

I think she's fascinating. I don't even know why in this. I know why, but I don't know why. It's just one of those things. Like, when you get to that level and it generates attention, interest, and curiosity. Okay. What's she up to? And she hasn't been as out there as she was.

Like, I feel like she's taking her moments now. She seems to be stepping out a little bit more. Yeah. Airbnb bands indoor. security cameras for properties listed on its platform. This comes from us from our good friends at NBC News. They love us. Airbnb is banning indoor security cameras from rental properties.

Why was this always already banned? In the news of shit have already been done, banning indoor security cameras from rental properties listed on its site, the ones you can find probably. Citing privacy concerns. No shit. The platform had previously allowed cameras in common areas like hallways and living rooms. As long as they were clearly mentioned in the properties listing, these will now be banned too. Our goal is to create new, clear rules that provide our community with greater clarity.

Airbnb's head of community policy and partnerships set in release. Okay. Let's get into it. Have you said to Airbnb before? Yeah. Did you? I always think there's cameras watching. I just assume that there were like somewhere secret hidden.

Because if someone, like, unless you have a camera finder or something, you can put cameras about anywhere now, right? I think of the small spy cameras. I see it on Instagram. There's an Instagram. I think it's called Airbnb Horror Stories. And it's girls basically discovering hidden cameras in mirrors or alarm clocks. It's creepy.

Unfortunately, those people are still going to be creepy with this policy or not, in my opinion. Exactly. Whether you have the policy. Think about it. Even in hotel rooms, like janitors, cleaners, whatever, they could be stashing something somewhere. Who knows? I don't know. It's happened.

You hear it. I don't know if you could never. It just get down to, it's one thing like the bedroom and stuff like that. But maybe you shouldn't be doing the drugs in the kitchen. Whatever you're doing. Right. that you shouldn't be doing. I don't know.

I don't know. Who knows? Assume you're being watched. Yeah. Proceed accordingly. Airbnb's business is booming, though. I'll tell you that. I'm more of a hotel guy. I've done it a few times,

and I didn't have any bad experiences, but I just, I think hotels are simpler. It's quicker. It's easier for me. Yeah. Now, if I was traveling to a group of people, it would be a different story. I think if you have people,

kids. Makes sense. I think if you're solo, the conveniences that you get within the hotel are nice. It's all right there. Yeah. And I was, the reason I did it was because of my dog. And it was a dog-friendly Airbnb.

But most hotels nowadays are pretty dog-friendly. Yeah. This is a big one. TikTok calls on U.S. users to oppose the latest proposal to ban the app. from marketing that. I don't know if it's just had the effect that they thought it would. Because like everybody, all these teenagers and 20-year-olds been telling their legislators.

And it comes off as like desperate. And I think the legislature's like, shit, and this made me mean we need to ban it. I almost seem to have the opposite effect. Run the ban TikTok campaign. Then they won't ban it. Yeah. I could care less. TikTok is once again calling for its U.S. users to lobby the government on behalf.

Lides their latest push by U.S. lawmakers to ban the app. Earlier this week, a bipartisan U.S. group of lawmakers proposed a new bill in the House of Representatives that would essentially force TikTok in its parent company, BightDAMS. to sell the platform into U.S. ownership, or it would be banned from America entirely. User data going to the Chinese government. So they're going to open an American shell company, sell it to that, and then keep doing the same thing. You would think that's what's going to eventually. happen.

It's too big of a platform just to get banned, I think. I could see it. I could see that going down maybe, like for a month or two, maybe, just as a whole, I don't know, to say that they show a flex. They could do it. Because it could be interesting if Biden dance will actually sell. That's the question. All this to say, I would just, this feels like there's some headwind.

There's a, this is moving towards something. I'll just say that. I agree. And it feels like it could be negative in the short term if you got all your eggs in the TikTok basket. I'll just say that. Yeah. I would proceed with caution because I do think it's coming to a head. Yeah.

This isn't the first time it's been brought up. No. And I don't know. Trump used to say ban it. Now he's saying not ban it. So we'll see how that. It will be revealed. I'm interested to see what happens.

I am too. I don't think it's, I understand that no one wants to think or assume the Chinese government's getting this amount of U.S. user data. So I do support that it should be U.S. own. Yeah, 100%. But I just, I don't know. A few times this has happened, I'm like, ah, this feels like grandstanding and all this stuff, but it feels like both parties are in this camp.

So it's like usually when two of the parties, they both can actually agree on something, then something usually happens. And I do think there's more conversation around like mental health, social media, how that's impacting the world. I think now more that's a conversation, whereas when this was brought up in the past, I don't think that was quite as prevalent.

Yeah. I saw a study, a Pew study that 74% of 15 to 25 year olds said they're happier when they don't have their smartphone with them. I believe it, dude. We're getting to that place where like it's. And I saw I say they're moving back to like flip phones. They don't, they're not smartphones. There's a big like trend with that happening. I could get down with that.

Just give me snake. That game snake. Just get that texting game on your razor. Take me back to a flip phone and an iPod. Yeah. Just keep it simple. I think you're going to see movement like that on some level. Yeah.

Do we need the computer in our face and in our hands at all times? And the answer is now. And but I don't know. I'm not a genie, a bot, genie back in the bottle guy. It seems like sometimes that comes out. out, but this one might go back in maybe at least a foot or two eventually. I think we might be, that pendulum could be swinging towards, I don't know.

You don't have to be informed of everything at all times. I think people are just unhappy. And I think they're, like you said, as an individual, people are realizing, like you said, I'm just, feel better when I'm away from this. And it's almost like a last resort. Yeah. It's okay. It's okay to use it.

when you need something, but we don't need communication and data at every second of our life. So, okay, I need to call someone. Okay, I need to look up something because I need it. Hey, I need a tool delivered that I'm working. Okay. Like it's it. But do I need to know the status of what my second cousin Peter in New York is doing on his farm today? like at every second, every good, bad, and negative or feedback.

The feedback loop at every second of the day, probably not. And it's probably not healthy. So even this morning, I had to get back in that routine of, don't look at the phone for an hour. Yeah. And it's, I try to read a book instead or walk the dog instead of just immediately jumping into that because it does. It freaking sucks you in, man.

Yep. The fight for attention. That's what it is. This comes to us from CNN. Tesla autopilot and similar automated driving systems get poor rating from the prominent safety group. That's not good. Shocking. A little concerning because I know a lot of people that use that.

Yeah, I like sitting there letting it drop. The Insurance Institute for Highway Safety, which rates cars and SUV for safety, examined so-called advanced driver-assistant systems such as Tesla autopilot and found them not so great. On the 14 system tested by the agency 11 earned a poor rating, included Tesla's autopilot and so-called full self-driving systems. My question is, why didn't we do this testing before we release these out to the public? There's your question. They're reviewed after the...

It does think we should have gotten the better homes, the Better Bureau of Business Bureau like ratings or whatever they are, the general race before they got released. They're like release them to the public. We'll get the ratings later. Let them be the guinea pigs out there. We'll see how this goes. I'm sure there was testing, but...

And I'm sure it was third party. But... Right. Yeah. I'll believe it when... I see it with all these self-driving stuff. It's almost like you got to get all the humans off the road to test it. Okay.

You need like a faux city. Yeah. I'm sure Tesla has one somewhere. I'm sure they have a great fake little city to test all this stuff. Exactly. Do you want to mention our sponsor, macfox.com, just like it sounds M-A-C-F-O-X. I've been riding the X2 mountain bike. It's a hybrid electric plus peddler.

I'm finding myself, Chris, I usually ride the bike with the kids. But I've been fighting myself in the afternoon, like late in the day I get home. Just going out for a little spin. I was going to say, you're taking cruises on you. I'm taking cruises on that thing. We've got a lot of development having. We live downtown close to the office here. And there's like these little things that are popping up and stuff.

Instead of taking a walk, take that cruiser over there. In the past, look, I didn't really want to break a sweat. Like, I like riding a bike, but I can't hop on this cruiser. Use the old electric scoot somewhere real quick. I can pedal a little bit. So I'm not completely being lazy. But I can go off terrain because it's a bike too. So it's different than like being on a motorcycle or something like that.

So you get this hybrid ability. So I'm riding around the city cruiser. So I'm telling you, the X2, looks like a mountain bike. feels like a scooter and rides like a hero the x2 you get $150 off that baby use 150 off Ryan it's Ryan offered 150 that's just my full name all spelled out with 150 all one word get $150 off or right offered 100 on the X one get 100 off it's a good deal dude I'm telling you ride that cruiser around you it's got long range up to 28 miles per hour.

I do test that thing. It says 28. I've gotten it up to 28. I'm a big dude. You're not going uphill at 28, but let's just say you can still fly that thing. Let's just say you can pop a wheel if you want it to with how fast it takes off.

Not because I've tried it. I'm just saying it probably could. Theoretically, it's got long raids, got fat tires. It's the ultimate performance bike for my friends at MacFox, M-A-C-F-O-X. And you'll thank us. I'm telling you.

It's fun. summertime's coming. It's warming up a little. Springs out. You want to get a little exercise, but you want to have a little assistance for those back hills. This is the choice right here. You can ride it like a bike,

get all that exercise in, but you're, hey, ride 20 miles. And then you can electric your way back if you get worn out. Yeah. Hey, if you get a cramp or something, you got assistance. Safety. There, if you need it.

Sounds like a backup. Exactly. We appreciate them. MacFox.com. That's all for today, my friend. Me, final words. Hope ever now is a great weekend. I just can't believe we're halfway through March.

Spring is here. There it is. It's coming. Glad we got our daylight savings back. Me too. We appreciate everyone. You can find Chris and I on Instagram at Chris Burby Hansen,

at Ryan Alford. And you can find all of the latest show stuff at Ryan is right.com. R-Y-A-N-is-right.com. All the clips from today. We try to keep it about now, and we know we always get it right. We'll see you next time.

I'm right about now. This has been right about now with Ryan Alford, a radcast network production. Visit Ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.