Right About Now - Legendary Business Advice - Tyler Webb - Chief Revenue Officer and Co-Founder of Cinebody

Episode Date: August 10, 2021

Welcome to this week’s episode on The Radcast! Get ready for Tyler Webb, the Chief Revenue Officer and Co-Founder of Cinebody.In this episode on The Radcast, host Ryan Alford talks with guest Tyler Webb about his journey of building Cinebody, the evolution of video production, distinction of Cinebody from other applications and more...Tyler also has a quick take on our latest segment of RAD, FAD or BAD trending topics;TikTokInstagram ReelsNikola JokićThe Olympics5G LTELearn more about Cinebody at www.cinebody.com, reach out to Tyler Webb via [e-mail] and check out Lumenati at www.lumenati.comIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Out of everybody at that agency, I was like, damn, Ryan gets this. I was like, I remember when you started up your own, I was like, all right, I got to stay on this guy's radar. You got a tattoo shop in the back, so you can get tattoos if you want. I might have to steal that idea, and maybe I just need to open up to tattoo artists. I kind of like that notion. The iPhone 6 just came out, and my business partner, Scott, he's the CEO, Scott McDonnell. I'm bringing my new iPhone 6 because it shoots 1080. He was hyped.

And so he goes on set and he starts filming. They thought you were taking a photo. They thought, are you taking a photo? He's like, I'm a video. Keep going. Long story short, they started, you know, writing down sketches on a piece of paper. Fair enough, you know, a couple of months later,

we invented this. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? It's Ryan Alford. your host of the Radcast. Hey man, it's back to the past a little bit for me

because I'm going to go ahead and take credit, Tyler, for putting this app on the market because I saw the potential, even when no one else did. Actually, just not true. But it is true that I did see the potential a long time ago. I'm joined by friend here. Tyler Webb, who is the chief revenue officer and co-founder of Cinebody.

What's up, brother? Hey, what's happening? Thanks for having me. Glad to have you, man. I joke a little bit and I'm serious a little bit and I know we're going to get into talking a lot about all things Cinnibody but I knew it I saw it I think it was probably five years ago

I was like right when you guys were getting started I don't know how you even got on my radar I was working at another agency and I'm like that is it that is what it is like the collaboration of video and sharing because I was going through this struggle of knowing how do we how do we both get influencers doing more

for a couple brands we were working with with how do we get, you know, like this, all the videos exploding, but how do we control it in some way? And you guys were the solution back then. And I know you guys have evolved tenfold, if not more, by now. Totally, totally. No, I remember when we first started talking, and out of everybody at that agency, I was like, damn, Ryan gets this. I was like, and then I remember when you started up your own, I was like, all right, I got to stay on this guy's radar. And then here we are today still chat and still doing some work so it's cool no i know i love it but um so i know we're gonna

get into all things in a body but um tyler just for everybody you know uh listening let's give them a little bit of your background i know you're actually southern boy like me a little bit actually from over here on the southeast side of things but let's give everybody a little bit of your background and you know maybe just building to you know what what you got it what got you into anybody. Yeah, yeah, right on. So yeah, I'm a Southern boy from Atlanta, Georgia. I went to school in Virginia, and then post school got into some finance of all things, and now I'm in the creative world. But I met some friends out in California from Denver. They're doing some pretty innovative stuff. Didn't know anything about creating a company, setting up a company, but I had brilliant ideas.

Next thing you know, I sold everything I own, drove across country about two or three times. And been in Denver for about 12 years since. And then here in Denver, you know, have my hand in some small business startups here and there. I've got linked in with my partners now with Cinebody. And now we have a commercial production agency that we have in Denver. We've had for about 10 years. And sit in a 23,000 square foot facility at any base, motion graphics, sound, design, you name it. We've got a tattoo shop in the back.

So you can get tattoos if you want. full skate park. So it's basically just a wonderland of fun things to do in the creative space. And then about six years ago, we decided to try our hand in software development and created Cinebody. And the rest is history. I love it, man. And I love the tattoo shop.

I'm going to talk to you about that. I've always wanted to come out and see the facility and put a little bit more personal nature behind the relationship. So if you have a good enough artist, maybe they can just do my tattoo while I'm there. I've got a drawing done up. Which is fun about that is that Scott, he's my business partner and he's our visionary of putting the pieces together on the agency side, but also what Cinnobody is. And we've got this large warehouse and we started opening up the space for art shows for local communities.

Say, hey, come on in, do your art. We're not taking a rip, have fun for the community. and then a lot of different tattoo artists are also, you know, traditional artists, started chatting with them learning about their industry. And he was like, dude, we've got all this space. Let's build some shipping containers. Let's create basically almost like the hairstylist model for tattooists. And next year you know, we've got the top six people in the state and they're booked out for the next two years.

But for clients, I can pull some strings. I got a little bit of leverage there. I might have to steal that idea. We've got like 6,000 square feet here. and we co-work half of it. We've got the agency in the other half, so similar kind of model. And maybe I just need to open it up to tattoo artists. I kind of like that notion.

People love it. People love it. I mean, we got, on our agency side, we've got some pretty, you know, traditional clients. We got a couple handfuls that are global, you know, very old school, and they get a kick out of it. I thought, I was like, I wonder what they're going to think. And they're like, this is amazing. I'm like, cool, everybody's cool. All right.

We're good. I love it. I love it. So what your role specifically with Cinebody, I want to get into the software and more of the specifics around video collaboration and all those things. But like what's kind of the day to day, you know, for you within the company and how that's evolved. Yeah, but Cinebody, our number one thing is, you know, we just want to, we don't want to make assumptions of what our clients want or what they need. one of the things that allows us to be flexible is to have a small team on the software side. And by having a small team, you wear a lot of different hats. So, you know, I deal with, you know, talking to new clients to, you know, current client relations, kind of just helping them identify what's best for their, you know, organization. When it comes to video strategies to investor communications update there,

to, you know, sit in Scott's office. and spitball and ideas in the future of the product. So, you know, I really just float around. But really my primary focus is growing the business and, you know, making sure our clients or state clients creating those relationships for long term. And so far, so good. So, yeah, but that's pretty much by day to day from 7 a.m. to about 7 p.m. And we've got clients in 150 plus countries worldwide.

So my time zones are wild. And, yeah, that's basically what I do. Yeah, I love it. Is, you know, and before we get into Cinnibody specifically and video collaboration, all those things, like, obviously we have a lot of people that listen to our podcast that are either starting a business or kind of going through that. what's it been like for you kind of going through that evolution? I mean, obviously the application and Illuminati and all the things you guys do has evolved in a lot of ways.

But are there lessons learned or how's that journey been for you? I mean, it's a journey of emotional highs and lows. And the key to it is you're going to have lows. You're going to have the highest of highs. but always stay in the middle of those because you know they're going to come, they're going to go, and the ones that are able to really deal with those fluctuations,

typically the ones that can last and push through, right? And then also having a really good idea and be passionate about it. And knowing that nothing comes easy, you've got to work, and you've got to work harder than the other guy next to you because I don't know how many times I've had a conversation with someone's like,

I had that idea when it comes to Cinebody. And really the big difference is you've got to go get it. And that's what our team's been able to do. So just persevere, work harder than the person that you think is next to you. And also buy a book called The Lean Startup. It's about probably 60 pages. But that's our Bible. Like anybody that comes into our organization, if they're a new hire, they're an intern,

or if there's someone we're going to collaborate with business, if we're hiring them to do some work for us, we go, hey, read this book because this is how you're going to know what our motivations are for what we do. I love that, and sometimes simple is better. I think that's a lot of what Lean preaches. I haven't even read it. I think I need to. I'm going to add it to my list. I'll either listen to it or read it one now that I kind of consume.

It's like sometimes it's like just riding in the car or whatever. but let's transition. Let's get into the meet. You know, you got a killer fucking app and software and all those things. Let's get right at it. You got started Cinebody with a purpose in mind and what it, but let's talk about what problem it was kind of set up to solve. And then what I know it's solving a lot of problems now for a lot of organizations,

but let's get into the meat of what Cinebody really does and is. Yeah, I mean, this is. is a heck of a story and it it's real trust me on this and so as as we mentioned uh you know we have a video background right and it was about six years ago a little over six years ago that we were on set for a client traditional production you name it the iPhone six just came out um and my business partner scott he's the CEO scott macdonald uh he went on set because we always do these little behind the scenes cuts and give it to our client day up and say hey these are our favorite moments This is kind of like what we do for an agency, and our clients love it,

and it's good marketing internally, whatever. And so he was like, screw it. I'm not bringing the DSLR on. I'm bringing my new iPhone 6 because it shoots 1080. He was hyped. And so he goes on set and he starts filming. And at that point in time, you pull out your iPhone, you're taking a photo, right? No one video, no, there's zero videography on it, right?

And so what was happening is people were freezing on sets. You're losing that authenticity because they thought you were taking a photo. hey, are you taking a photo? And he's like, no, I'm video and keep going. And so he looks at it. He was like, shit, man, this thing is not really meant for videography at this point, right? The ergonomics are wrong. You know, you got, people don't know you're filming, all those different things.

And so another one of our partners, his name's Alex Boguski's big famous ad guy, him and Scott, you know, go way back. And they sat down and they're hanging out. And he goes, man, how do we solve the ergonomics of this thing? Long story short, they started, you know, write down sketches on a piece of paper. We're in Denver, so there's a lot of different engineers out here. And sure enough, you know, a couple months later, we invented this. And so basically, we models that after an old super, Super 8 camera, and instead of loading film, you load your iPhone.

Super simple. And then from there, we have mirrors that bounce around. So you have your viewfinder, and you film 1080. and boom, you're connected to the cloud. And we put it on Kickstarter because we're like, I wonder if anybody isn't like this. Next year you know, we sold a quarter million dollars worth in about up 10 days.

And we go, holy shit, looks like we have a new business. And that's when Cinnobody was born. It was really just solving the ergonomics of the smartphone. And then from there, a couple months later, we had the guys over at Tribe called Quest reached out to us. And they're like, we love these things.

We're going to take them on tour, send us some hardware. we'll make sure you get video back showing. We looked at each other. We're like, love them, but no way in hell these guys are going to send this video. We're just going to lose product. And at that point, we're like, what do we do? Part of us being able to mirror the image for the viewfinder is that we had to develop an app.

And Scott was like, well, these things are connected to the world. Why don't we just connect it to a cloud? And so whatever they film, we get a copy of, and then we can market it. And I was like, dude, if you can figure that out, that's the future. Long story short, fast forward to today. Cinebody, basically what it is is this is gone, so we have a pilot,

we've fulfilled all of our orders, and then we made more orders, and now we're going to turn into like an art piece because we don't want to go into that game. And now what it is is, it's a cloud platform paired with the mobile app, and it basically took everything we know with traditional production, gave it a digital transformation, where now you can literally control any connected

camera, force orientation, frame rate, resolution, instantly aggregate the footage, view those files and low resolution as an admin, pull them down for post, and then boom, you've got your production workflow. And so that's kind of the life cycle of what we were. We came from figuring out how to make these more ergonomically correct to a global software that people around the world are using for video production internally and externally. I love it because it solved the challenge. And a couple, I want to get into the influencer.

side, you know, of, you know, content distribution and getting people all that, because I know that's become a big part of it. And as a way for brands, I always loved it because as a, you know, as a marketing guy and working with agency and brands, the challenge with getting user generated content was just that there wasn't an easy route for communication and direction of what you want from that. And I felt like it perfectly solved that challenge because you have to. two things. You have brands that want, uh, user generated content, you have content creators and fans that want to share that. It brought it together and solved that challenge and allowed

the brands because what happens is we move towards this, we have the, the, the democratization of content without everything that didn't have to be perfect, but it still needed to have some amount of direction or it's not interesting to watch. And I felt like that's where sent a body really connected the gap. Yeah, it really just allows brands and organizations to really still control the narrative in the lens of what's being said because, you know, brands have standards, right? Yeah. But also allows them to tell more stories and connect with people an authentic way and really just make an easy workflow. And then, you know, all the magic happens in post, right? So you can pull those files down into any post system where you're choosing and then work your magic. And you've

got a really great polished piece. What's been some use cases or brands or different things that have kind of, you know, whether that was three, four years ago or even now, that has been successful for them or some of those use cases that maybe people may not realize, you know, that might be something that could get, you know, ideas percolating out there. Yeah, yeah. I mean, one of the coolest ones and, you know, this was like, it was all about the speed and the global reach. So one republic, you know, it's banned. And this is right before COVID locked down

on the world last year. They were doing a European tour and one of their guys got COVID. So they locked them down. They put them in quarantine. So these guys are, I mean, no one knows what's going on at that time, right? And so they're locked in quarantine and then they just start writing, right? And so long story short, they wrote a great song which blew up all over the world. And in order to create their music video, they literally put out a call to action from their social media following. They said, hey, we want you guys to be a part of this. Click this link and film to be part of our music video. Long story short, within two weeks, they had people filming over 58 countries worldwide.

I think they got over about 10,000 different clips, and then they made their music video. And so, you know, it was a mixed kind of, and what I also like by this is what we call it's like a mixed media approach where they took traditional footage, they took some stock footage, and they took some well-shot footage, and then also the source through Cinebody through user-directed content. And they made that video, and it was unbelievable. And all the money went to charity.

They raised about $4 or $5 million within the first week, millions and millions of views. And it was really rad. All the way to appliance manufacturer, this is another use case where they just wanted to get insights on their products. Videos weren't going public. It wasn't meant for distribution. And so they have the skews of people who were buying their appliances. And then so what they did is they created a campaign.

They sent an email directly out to them and said, hey, we want to give you an incentive to share what we think about our product, right? And so what they did is they had people filming on specific products. They wanted information on just for internal purposes. but because of our system and how great these freaking cell phones are now, they were able to get really great footage, and then it turned into a social campaign of people talking about their products. So they hit it on two sides.

A, we got to get insights from our actual customers on what's going on. Now, the footage was actually good enough where they were able to put it out for social distribution, which is pretty rad. So, I mean, it's across the board. I always love that integration of the app and the online experience, because, you know, with the product, you guys, within the application, you know, someone can download the app, they can go into the campaign, it either, you know, gives them information on the campaign and then it directs them on what types of shots or, you know, if it's loose, then just what kind of footage they're looking for, right? And then it can literally, if you're wanting it all vertical or all whatever, you can have it changed, you know, you're almost controlling their camera for them. and then, you know, with the way that it uploads into the online system for the client side,

I'm selling your product for you here, by the way. But I was always, I've always been, you know, the Cinnibody fan, you know, so. But I was like, that integration of all those things was always very user-friendly with what to do and how to do it, but the app and the online, you know, the web-based application. Yeah. No, and then, and you know the other thing, you know, because of COVID, it's always one of these things where it's like, it ain't, don't fix it if it ain't broke. Right.

That's what video production is. Like, I mean, we're a core agency just for video. And it forced a lot of people, A, like you mentioned before, is like quality, it doesn't have to be as polished anymore. But also it's like, you're still got to keep feeding this engine that we've created of the digital space. So all these different social media places, all these different places for videos to live, that need didn't stop because videos stopped being.

created, right? Yeah. And so what we're seeing now is that, you know, new use cases, new things that are being filmed through this workflow from like, you know, a Netflix documentary all the way down to, you know, just internal comm stuff. And it's pretty interesting. But what really, you know, with Cinebody, is that we're not taking the power away from the creator.

And that's really the key to us. We're giving them a tool because social media has done a really great job over the last 15 years of teaching people how to create content, especially video and photo, we're just giving the framework. We're taking away the hard part of, you know, frame rate resolution, you know, orientation, whatever it might be, and then just let them do what they need to do. And that's why it's really been widely adopted is that we're not trying to be like, hey, we need to do your contrast.

We need to do like all this crazy stuff from a directorial point of view because that's the old way. The new way is, hey, get the people the tool. let them create because people are creative and take those files and then do what you need to do. So that's pretty exciting. I know you guys have evolved now where it's not only the smartphone, but I think you guys are developing some integrations with Sony and others. Like with raw footage from professional cameras, if there's a more professional crew and maybe having a central hub for creative or direction, but then allowing even, you know, pro footage or things like that to be uploaded and integrated as a workflow.

Is that right? Yeah, I mean, that's the future, right? So there's two worlds melding. Like, I'll go back to our original iPhone 6. Look at that camera, guys. Now this is the newest iPhone 12 pro, right? Yeah. That's a big difference.

But what we're seeing is that I think we're, there's two worlds that are going to collide. This thing's going to continue to get better and better and better and more capable. Yep. But also pro cameras need to figure out how to get connected and get smart, right? And so, you know, like you mentioned, Sony or things like that, they're doing really innovative stuff through a smartphone technology to allow pro cameras to be smart. And so, yeah, that's a moving target that we're focusing on is like, okay, cool, you know, with 5G rolling out higher network capabilities.

I mean, I think from our networks right now, 5G is 100 times faster. And through our system, we can aggregate a 10-gig file in like five minutes times that 100 times. I mean, it's seconds, right? So it changes the world. So now you get larger files. And so when that does happen, you know, we really want to be the solution to allow any connected camera, pro camera, smartphone camera, whatever camera, and have this workflow directly into an editorial solution.

And that's really our moving target is A, we're going to keep leaning on this, but B, when the networks allow larger file sizes and then also pro cameras to be smart and connected, We're going to be there. No more hard drives. No more waste of time. Everything's going to be in the cloud. You might not even have to download a render in the future. Like, it's going to be fast.

And so we really want to focus on that front end of the workflow of taking the file from a camera into that post environment in the most efficient way, which then leads the time saving, cost saving, and allows more stories to keep feeding this world that we have with social media and digital placements. Yeah, having now an agency that produces a lot of, a lot of video as well. It's like render time and everything else. It's like, hey, can we get, can we get that time back? Yeah. I mean, and I don't blame them because when we're working with vendors, I'm always trying to figure out how can we go faster and cheaper, right? Yeah. Same thing with

our clients. It's like, hey, we need more video. We need it cheaper. We need it faster. And so, I mean, we all want the same thing from a, from an execution side to a client side. And really, you know, the world's technology is going to allow that to happen in the future, and we see the right on the wall, so it's pretty exciting. What's the, if there is, I mean, you've certainly probably had competitors come into, we're not even going to bring them up per se. But is there a distinction or something you guys lean your hat on? Maybe, I mean, you've patented several flows of this and all of those things,

and maybe that alone makes it stand out, but are there some key distinctions for Cinnibody over players that have come into the space? Yeah, so kind of harping on what I teased earlier. is that they don't want to allow the filmer to be creative, right? And they still want that directorial control, and they limit what you can do. So that's one aspect is that, you know, they really try to micromanage it. And then other than that, a lot of people are entering the space, but the one thing that they don't do is that they can't control orientation, frame rate,

resolution. That's our patents. We were way early on this six years ago and thinking about this type of workflow in the future. And so part of a startup is having a good idea and getting lucky a little bit. And so we were positioned

really early on. And so yeah, most other people that are in this space it's more so like here's your shot list, film it, upload it manually, and then all the frame rates, resolutions, orientations don't match. It looks like user generated content.

And, you know, there's a value for that. But they're also like five times, ten times more expensive than our software subscription, too. So really, to sum it up is they don't really control that we do. And then they don't allow the creator to be free, really. Has the, what do you feel like as, you know, as far as the social, like, we've talked about it. I mean, we've seen the rise of TikTok.

We've seen, you know, just the importance of video. in the evolution of video coming. 5G is going to change that, like you said, with speeds and feeds and all those things. But, I mean, how has that... You guys were so well positioned, like you said, with where you started from in the position. But, you know, what are you guys seeing as far as you both

with clients with Illuminati or with Cinebody as far as like just that evolution of video production? Yeah, I mean, it's definitely... definitely widened, right? I mean, days of, you know, I mean, not too long ago, I mean, pretty much a brand would hang their hat on their video budget for one or two pieces for the full year and high five after them be there and go, shit, was that worth it or not? And that's always kind of what they felt with video.

It's like, okay, we've got to have some kind of budget for it, but really what's the strategy and really with what, you know, social media has been able to do as loud and more. it backwards a little bit more. So it's like, it's not just broadcast is where it's consumed. Now you have all these different verticals. And with that, you know, I would say three years ago, you know, we would see brands go cool. We're still thinking the same way. Let's do our three or four spots, but let's do a bunch of cut downs now.

Let's cut it down. Let's punch it in. And so now we're touching all these different verticals. But the problem with that is, is that, you know, consumers are smart. They go, okay, I saw the same thing on broadcast. Now I'm seeing it on Instagram. now I'm seeing it on Facebook, and it's the same shit. And so fast forward to today,

now you're starting to see a little bit more complexity in their video strategy going, cool, here's our broadcast, depending on the size of the brand. And then now we're doing a piece here, we're doing a piece here, we're doing a piece here. And it could have all the same thing, but they were filmed originally for those distribution points, right?

And so you're starting to see that breakdown, which then allows those consumers to have different journeys and really start and be like, wow, I'm coming to this brand, not only for their products or whatever they're trying to sell me, but also they're creating really kick-ass content. It's entertaining, right? And that's really why I see the evolution of traditional production

through a hybrid approach leveraging new technologies to really allow more stories to be told. I think you nailed it, and I think the key word is there is you got as brands and as marketers, you have to have a video strategy. It's not, it's, I think it's even hard. We work with a lot of brands that should know, better or should know this, but like they do, even though I think we're, we've slowly but

surely moved away from, I think a lot of the brands that are still alive, realize that TV Spot can't be the Facebook video. Most of them have gotten there, but they still think of video as a tactic or something like that when it needs to be thought of more holistically and with a strategic mindset depending on the medium. And that's not just to make something that should be simple complex. It's to acknowledge the complexity of the layers of the channels that all of these places where video is going and being consumed. We're in audiences with different styles and different wants.

Even though it's social, they're all different. They're all different. and what resonates is different and, you know, just make it for those verticals. Like, you know, create your strategy and look at tools to make it happen so you're not breaking the bank. That's the key because it's always just budget and time. Budget and time is the biggest pull in the video industry. Oh, yeah. Time and money.

Some things change, but some things don't. The importance of those do. This is going to be an evolution. When you guys are talking with, you know, either brands or, agencies or whoever. I mean, I'm sure you're dealing with both fairly regularly. You know, what tips or recommendations do you give them in helping them either use in a body or developing video strategy? Like, how involved do you guys get in some of those discussions or I mean, the use case has gotten pretty well defined. It always was in my mind, but I think now

everyone kind of sees it. But, you know, how involved do you guys get in that? And are there certain, you know, strategies or things that you guys recommend to them? Yeah. I mean, so a little bit more evolution on our product is that when we first launched it and you can adhere to this because you're a first adopter is that we really didn't even know how the clients are going to use it, right? Whereas like, well, we don't want to make an assumption as part of that main startup mentality.

Let's just see what they do in the marketplace. And so part of that, we're just here's a tool. now we just want to get feedback from you. And what we saw is people, you know, they would be like, okay, cool, I'm doing it for this reason. This is why I'm doing it. But what we saw was client A was doing that, client B all the way down the line, but all of those different applications were different. And we're like, wow, this is kind of really universal for all video, internally, externally, market research, you name it. And so what we did is we shifted about two years ago and we created a new position here called a strategic video producer.

and these people were schooled in our agency, so they understand video production strategy. They were in, you know, 100 plus people of sets, things like that, running in that chaos. And then we moved them over, and they're experts in the workflow. So they're assigned to each one of our accounts now. And their job is to talk with them, identify, okay, what are you trying to create, and let's work backwards to create a solution to help execute that. And then from there, what we've done is we've amassed that we call our knowledge base, where we're taking all the great things and different strategies that our clients were using globally.

And with their permission, we brought it into our knowledge base where now it's a resource for all of our current clients. And so they can go in here and be like, okay, internal comms, what's this client doing? Boom. Okay, great. Market research. Boom. Testimonials. And then we have templates.

We have business cases. We have it all there. So really, it all depends on the client, what they're trying to do. And then once they're in, you know, basically our community, they're able to expand their video strategies by learning from other, you know, people within the industries or, you know, that are that are solving issues for their own organization. So it's been really cool to see that. It's been fun to kind of be, you know, you know, over the shoulder on some really great stuff and seeing some cool innovation with our own product that we'd have no idea that it was going to be used that way. Right. I love that.

But that's also, you know, part of like, you know, again, that created that knowledge base and community and all those things. And, you know, that's probably been interesting, you know, as much as anything, especially when you get to watch the evolution of your own product, you know, through the hands of the users. I know that's probably been a lot of fun. Yeah. I mean, I get involved props to, I'll say Scott McDonald's again. He's the CEO of the business, my business partner. he's been able to throttle it and really pulse, you know, how to maneuver the technology, new releases. Like, this guy's got a whiteboard in his office that he's got two and a half more years of features and updates.

But we can only release certain points because, you know, it's just like this phone, I'll bring it up again to this phone. The settings of this one compared to the settings on that, if I would have got this six years ago, my mind would have been blown. And so it's the same thing, you know, just adding at the right time, releasing features, and then just really just feel in the marketplace and what our clients are looking for in needing. So it's been pretty cool to see him be able to navigate that. I know we didn't have this on the outline, but are there any roadmap features or anything that we can tease or anything that you're excited about that you can mention? Yeah, yeah, yeah, yeah, yeah, yeah, yeah.

So I don't know if I can mention it or not, but I'm pretty excited about it. So, you know, this thing has got several different lenses. So I'll be two things that Scott's working on. Okay. So being able to record one lens, but capturing the multiple different lenses. So now, once you get that file aggregated, there would be a drop-down, and you go, okay, I want my wide, I want my, I want my, my, all the different lenses. So you have, as an admin, you have different choices from just the same shot. So you can get your selfie.

You can get all those perspectives filming at one time. All frames are unison, orientations there. And then you can just pick and choose which lens you want to use for post, which is sick. So really innovative there. And then also being able to shoot and log. So that's a flat format, which then you can pull it and color correct it. So now, let's say, you know, you're trying to engage with a whole stadium of football, you know, let's say Dema Broncos, whatever, right?

And they go, great, I want to capture the perspective of 64,000 people at the same time. Well, they film it through Cinnobody. It all aggregates, and then they're going through Post. But you're going to have different lighting. You're going to have different angles. You're going to have a lot of different things because they're all different devices. Well, as an admin in the future, you'll be able to hit a button that says log. It all comes in flat, looks normal for your filmer.

And then you can build your edit and then color correct it. So it's all unison, all the colors match. everything, that's going to bring the whole other level of quality what our clients are looking for. So those are a little bit of things there. And then some other really cool stuff that I know I can't talk about. Those are cool, though. I like that, especially choosing what lens and everything you can use. And then from a production flow, I do see the flat nature of being able to bring everything in to color correct exactly the same. That could be a challenge when you're dealing with multiple cameras and settings and all of those things, it seems like it's always changing.

But that's awesome, man. Well, I do. You got time for one segment, a little rat or fad for us? Cool. Yeah. All right. One word from me. And you could say rad or fad or you could even add context.

There's really no rules. And we even allow, I'm allowing it. I was talking to another one of our creative guys. He said, well, you could have rad, fad, or bad. I'm like, okay. So we'll throw that out. You'll be the first to test. Rad, fad, or bad.

All right. I'm going to go right down the line here. The first one's going to be, and I think we're kind of past the point, but I still feel like it's enough, you know, some people listening, don't maybe interact with as much they should. TikTok. Rad fad or bad. Red, rad.

Oh, yeah. The reason why is because they're trusting people to be great creators, and that's really the future. And that's really what we saw with. send everybody's give it to them. Let them create and you're going to be surprised and that's what we're seeing. So rad. Love it. And trying to

closely follow behind Instagram Reels. Rad in a sense from Instagram, aka Facebook for saying, holy shit, what TikTok is doing is rad. So let's create our own product. Keep that in engagement. So

rad from a business point of view. Sad from being late to the game. Hey, what, that one in there too? Hey, Glad, Rad, Fad, Sad. See, I think it's a great segment because there's so many things that rhyme with Rad, you know. How about the Joker? Nicola Jokic.

Rad. Rad. I had to go there with being Denver guy, you know? Yeah, I've been here for 12 years. I grew up with Falcons and Hawksfam, but I think you get adopted at some point. So I love the Broncos. Love all the Denver sports teams. I live downtown and get to go to all the games when we go.

could and yeah he's rad it's good dude yeah the Olympics uh I would say a mix of all of it at this point is it is I mean have you normally been an Olympics guy I mean it's like I mean I've always been like Patriot I'm very patriotic like I love our country I love all that stuff and you know always you know you can't help get tearful when you see someone work the whole life get a medal for the country and be proud. I love it, but I don't know. I don't want to get into that climate, but this year just feels weird. It does.

I know. Agreed. I think you said it all right there. And lastly, no teeing you up at all here at all, you know, but hey, I like to take care of my guess. 5GLTE. Raddest ever. And I can't wait for six or whatever is next down the line.

Every, every wireless iteration that. it's more speed is good for the Cinnibody people, I think. The only thing about that is not rad. I guess it's the marketing ploy that they have done with 5G. Like, we're waiting, man, we're waiting. I know you guys could do it. Let it go. Let it go.

That is, I agree completely. It's like they've been talking about it for two years. Now it's kind of sort of getting out there. And like I'll get on my phone and do 4G versus 5G. and it's like 10 meg maybe difference. And sometimes the 5G is slower than the 4G. Have you done that test? Yeah.

I want the 100 times. I want the 100 times. I have rad. Marketing's sad. The promise is rad. Yeah. Yeah. Well, I really enjoyed this, Tyler.

I know we could talk forever about different things. You know how big of a fan I am of yours and everything's in a body. and I've been like brainstorming ways. I'm actually, we do a brainstorm every week and I'm just going to like next week go. All right, I'm going to bring, because a lot of my team, I've mentioned it a little bit. We're going to find ways to get this back in the game. I definitely see it as far as like us like expanding like into other cities with working with like professional shooters and the workflow of our video flow.

I know that's because we're using drives and everything's now. And it's like every issue you talked about like we have, you know. So looking forward to it. Yeah, and, you know, use me as a resource, man. You know, you always can call me. We can spitball ideas and, you know, kind of see where it fits. Love that. I love it, and I will.

Let's talk about where everybody can find all things. Tyler Webb, Cinebody, Illuminati, you know, where can everybody keep up with everything? Yeah, so cinnobody.com, easiest resource, period. Everything's in there. You got our How It Works video, so you can get them. full workflow, kind of our concept behind it. There's even a little video at the bottom.

If you scroll down of like words from Scott, you know, the mastermind behind it, it's really great resource to see how we're positioning for the future. And then Luminati, our agency, just check out lumini.com. So, L-U-M-E-N-T-I-I, sorry, dot com. And just check it out. You'll see what we do there. And then you'll see our tattoo studio and all that fun stuff. Get a T-T-T-T-T-T-T-T-R-T-R-T-R-E-R-R.

We sold $15,000. I was known with the T-shirts last month, which is crazy for a production agency. Creating a culture. It's fun. And then, you know, hit me up on LinkedIn if you got questions or shoot me an email, Tyler at Cinnobody.com. Happy to chat. All is good.

Cool. It's always what I loved about the company and you, how approachable you are, even with the technology and everything is. And I can attest that they've got their shit together and you need to check them out. Hey, guys, we really appreciate Tyler Webb for coming on. You know where to find us. We're at the radcast.com. You can search all this content.

Search for Cinnibody. You'll find all the highlights from this episode. Search for anything and everything. It's all at the radcast.com. You know where to find me. I'm verified on all the platforms at Ryan Offord. We'll see you next time on the radcast.