Right About Now - Legendary Business Advice - Weekly Business News for June 14 | Flying Air Taxis Set to Become Big Business

Episode Date: June 14, 2024

TAKEAWAYS Financial performance of companies like Apple and Microsoft Impact of AI on technology Marketing strategies of the Financial Times Rising demand for weight loss support products Importance of custom branded merchandise for businesses TIMESTAMPSThe introduction (00:00:00) Introduction to the podcast episode and the hosts, setting the tone for the discussion.Hot Dog Eating Contest and Impossible Meats (00:02:20) Discussion about the annual hot dog eating contest at Coney Island and the involvement of Joey Chestnut with Impossible Meats.Apple surpassing Microsoft in market value (00:05:56) Apple's regained title as the world's most valuable company, surpassing Microsoft, and the impact of AI-powered features on investor confidence.Rising demand for weight loss support products (00:12:15) The vitamin shop meeting the rising demand for weight loss support products, driven by the impact of peptides on consumer behavior.Financial Times new global platform (00:15:01) The launch of a new global platform by the Financial Times to raise awareness of its advertising and partnerships among media and marketing industry audiences.Custom branded merchandise for businesses (00:19:00) The importance of custom branded merchandise for businesses, promoting the use of premium hats, hoodies, and t-shirts as a sales tactic.The impact of deepfakes (00:21:41) Discussion on the rise of deepfakes and their potential impact on brand safety and the need for reliable content filtering.Concerns over deepfakes (00:23:00) Concerns about the difficulty in distinguishing between real and fake content, with examples of misleading videos and the potential for biased use of AI.Certification for electric air taxis (00:25:15) The announcement of the FAA granting certification to Archer Aviation for electric air taxis, including the potential benefits and implications for air travel.Instagram's new video ad format (00:30:12) Discussion on Instagram's testing of a new video ad format that stops users from scrolling until they view the ad, and the potential impact on user experience and marketing strategies.Consumer and advertiser perspectives on Instagram ads (00:32:22) Exploration of the implications of Instagram's new video ad format from both consumer and advertiser perspectives, including the potential for richer media experiences and increased marketing opportunities.NBA finals and weather in Miami (00:35:29) Casual conversation about the NBA finals and the weather in Miami, with a light-hearted exchange about personal plans and experiences.Appreciation for the audience and show verification (00:37:11) Expressing gratitude to the audience and celebrating the verification of the show, as well as promoting branded merchandise and acknowledging the co-host's social media presence. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Right About Now with Ryan Alford, a radcast network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cash and checks? Well, it starts right about now. What's up guys? Welcome. It's about now. It's Friday, June 14th, 20, 24.

our weekly business news of the week. We're taking the bullshit out of business, baby. That's all Chris Hanson ever does. He takes the BS out of everything. What's up, Chris? What's up, Brian? How are you doing, brother? I'm good.

I'm feeling good. I'm feeling good. Got my beverage here, surrounded by all my friends and sponsors and belt. One day I'm going to stand up the whole episode and wear that belt right there. I'm going to have a spandex, like, Speedo on or something. Yeah. Sawyer's going to have blindfold or something. He got threw me off today.

He gave me the 5-4-3-2-1 instead of the 3-2-1. I was like, whoa, I never had too much breathing room before it came on. We appreciate him. Sawyer Rice, the best of the business, our producer here on right about now. You can speak to that, Kate and Chris. He's a counselor. He's a producer. He's all in one talent.

He's a man of many skills and traits. I know. He's joined by Drew today. getting some behind the scenes footage. We appreciate the team. It takes the, it's teamwork to do the dream work. This doesn't just happen. I just show up late and start yapping my mouth.

But the team works hard. We appreciate them. We appreciate you. Wherever you are listening. Some reason last week, Chris, we hit like top three in the world in business. We hit number one U.S. for a day. We appreciate everyone for bumping us up the charts for whatever it was that one or two days. We stay number one in business and marketing going on.

I think for the last year, we're the number one show, period, in business and marketing. But that business category, for some reason, we bumped up. So we thank you. And, hey, don't think it needs to be a one-time occasion. Tell a friend. Yeah, you got to tell them they need the right about now. The words on the street, right? Yeah, we're sometimes right.

And we're always now. Yeah. Yes. This was funny. Sawyer brought this up. and it wasn't officially on the show notes, but it's serious business. It happens at Coney Island every year, I think, still.

And this is where grown men and women pound a bunch of hot dogs, the hot dog eating contest. Old Joey Chestnut, he's in some hot water. Actually, he's not going to be able to defend his title. Like going on how many of your years? I don't know. How many hot dogs is that guy eating? Anyway, he's now, here's the irony of irony, Chris's.

Chris is he's with freaking he's moving to impossible meats the fake meat brand what the hell is happening is that they make hot dogs I've never heard of an impossible hot dog maybe they're coming out with one seems like a sellout move to me

bro didn't that feel everybody every category sort of has what would be the woke move that sounds like the woke move for Joey Chestnut they say go woke go broke we'll see I don't know although there's probably I'll have more deal on that endorsement than possible than winning the Nathan's contest, no. They need to credit.

I pause myself. They need the credibility of Joey Chestnut standing behind their hot dogs. Come on, man. They're hamburgers. He's going to go after hamburgers now. Take hamburgers. How many you can eat? I don't know.

It's just not American, right? We have to have a Nathan's hot dog. How many you can eat? Nathan seems to agree with you about that. Yes. So they've barred him from the competition since he's with Impossible Meets. I wouldn't even think Nathan's in Impostics. Like, look, I buy Nathan's Hot Talks for the kids.

I never go, Impossible Meat Tonight or Nathan's. Not a question. Is that really a competition? I'd almost. I've never had it. Yeah. No desire. No.

Yeah, Sawyer try to convince us how delicious that it is. and it might be. But I'm going to have a burger. I need that protein and the real thing. I need that cow talking to me. Yes. Anyway, it's Newsweek, folks. So we had to bring up Joey Chestnut and Nathan's.

So it's a brand play ultimately. So we're tying it back to marketing. Are you a hot dog guy though, Chris? I am. I haven't had one in a long time because they're extremely, I think, unhealthy. but damn if I'm out of baseball game yeah I'm getting too clocks drive in

if you come to Greenville South Carolina they're going to tell you to go to the West End and have a nice steak and go have some sushi no go to the clock on late Hampton get you a hot dog with chili get a chocolate milkshake and some fries and Toby

just thank me later okay you don't need to go downtown and eat sobies I love Carl Carl's geek. Greg, I love you, brother. You got 17 restaurants downtown. They're all delicious. But, man, I want to go to the clock and have me that chili dog with a chocolate shake. That's gourmet. So yes, anyway, I love me some hot dogs. I don't even run out Austin either because I know they're not great for me. But when I do, it's a Nathan's. Or Kosas, Costco, I'm definitely grabbing one.

Nathan's, give us a call. Be a good sponsor. Get some dogs on this thing. It feels appropriate. I guess the biggest news of the week. Apple regained its title as the world's most valuable company surpassing Microsoft with a market value of $3.29 trillion. What's 3.29 tease, much friends. A lot of bread. A lot of teas. Driven by a nearly 4% surge.

They only needed a 4% surge to gain. That's what it's a rounding error for them. Like, Tim Cook sneezes $200,000. our bills, I think. Oh, shit. Hourly. Yeah. This shift marked the first time of five months that Microsoft's market cap fellible.

Behind Apple's coinciding with a record high for the tech, heavy NASDAQ and indications of easing inflation concerns. We'll see about that. During its first, not first, but yearly developer concert, conference, not a concert. It is sometimes like a concert, though. It used to be when Steve Jobs did it, it felt like a rock show. Yeah. Apple introduced. AI powered features and software upgrades for its devices, bolstering investor confidence.

Analysts anticipated the demonstrated AI advancement, particularly series expanded capabilities, will generate considerable demand for forthcoming iPhones because that shit's not going to be back compatible. But no, we have that the invidiaean AI chip. I'm already running chat GPT? Yeah, like we can't just get that working on the 13 Pro? come on They don't want You got to upgrade Chris

So they sell those Benjews Those 3.29 T's only come With me and you upgrading Mm-hmm Siri Needs to be better Let's just

I think we've talked about this On the show before So I don't care if it's artificial Real Whatever that intelligence is Let's get her a little smarter I mean that She can't even schedule

a text message. I think I've gotten on the soapbox before. So you've probably, if you listen to regularly, you've heard this. But Siri's not really a smart assistant. She's a stupid assistant. So we need hers to get some intelligence, some eye in that. Yes. She's a little outdated. Yeah.

The investors are happy. We're going to sell more iPhones. And it looked like ultimately it was on the back of chat, GPT. At a certain point, Apple has the design figured out. they've got the form factor, they've got the tech, they got the ecosystem, a lot of the apps. Instead of spending two of those T's on your own AI, use whatever's the most, I don't think that's necessarily a bad thing if they can continue to innovate on the hardware side. It used to be hardware, software combined, but it seems like we're falling behind a bit,

definitely on the software side. And so no one's feel sorry for them. their most valuable company in the world. Hey, look, he's got you locked in. I'm not, I'm going to buy another iPhone when it comes out. I'm up for an upgrade. But I will say this. I used to be that guy.

Oh, I pay that ETF, baby. I mean, that I would be upgrading every eight months. They had me. Like, even after I stopped, I used to get phones for free, working on all the wireless companies. But like literally, even after that, oh, I got to have that. It's got that feature. I got to have it.

And now I'm like a two to three years. guy because there's no reason to upgrade. I have a brand new iPhone on my counter for the last two months. I haven't turned the 15. I'm still using my old 14. Yeah. Because I want to take the 3 hours to transfer. Yeah, it's a bigger screen.

But in the old days, I wasn't so excited to turn on a new phone and get all the new features. But it's like, all right, the camera's a little better. I just haven't had three hours where I can sit and let everything transfer and kind of deal with the whole. cloud. I'll say this. I was pretty fucking amazed how much I was doing some work the other day.

And I knocked out some stuff. And it was all on the phone. And I was thinking of myself, get a lot of shit done on the phone. I'm breaking it getting ground here. Everybody knows this. But it's pretty crazy how much you can get done. I think I designed something in Canva.

I updated something on the back end of a WordPress site. I was working in accounting software. and I get a spreadsheet. To a Shopify store. Yeah. Yeah. I was like, damn,

like you can do a lot. You can run your business off of it just about. And again, no epiphany. No shit. We've been doing this for a while. But it's the software, hardware,

mobile optimizations, that world, we're getting into a nice sweet spot. I'm sure we're going to fuck up with some new browser that won't integrate. But don't mess with Chrome. It's like finally getting there.

but it's amazing what we could do with a palm i think we've moved so fast we do so many things like we don't pause like think about how crazy it is what we can get done and i sent to fax from my freaking iPhone the other day i don't know you could do that but i don't have a fax machine obviously so just cam scanned it and fax it through my phone oh yeah i've done that many you buy enough houses insurance pay enough bills i've had oh ha ha ha You must not pay enough bills. There you go. God.

That's wild. And so we'll see where Apple goes. I think ultimately we're going to sell a lot of phones. This is interesting. This kind of crossed a few different topics. Chris and I do a different show called Vibe Science. Go check that out, VibScience. Dot Media, where we talk about health and wellness innovations.

And the vitamin shop is meeting the rising demand for weight loss support with products like protein supplements, multivitamins, fiber, probiotics. In early 24, sales of meal replacement products and unflavored protein powder increased by 13 and 12% respectively, while sales of ready to drink protein beverages rose 10% in 23. So all these GLP1, the peptide, they drive consumers to eat less. So you're getting less protein.

So they're seeking nutrient replacement options to counteract the side effects like muscle loss. It's literally because of the impact of all these peptides. Everybody's on them. And so you're not eating. You've got to go get you some protein from somewhere. So the economic impact from these peptides across categories is staggering. I know this field. Yeah.

Yeah, I think peptides are driving a large part of it, which I look at it in two ways. One, like you said, is this because people aren't getting these protein and the, I know the stuff's heavy on your gut too, so I understand the problem, prebiotics. But I also want to, are any people actually converting to healthier lifestyles? And I'm hoping that's also what's happening, is people are being more health conscious. Yeah. Because I know, like, unflavored protein. I know a lot of people that use that to say make like pancakes now. They're making healthier protein items and whatnot, but I don't know, man.

It's, I like to think I'm glad people are getting healthier, but I don't know if it's an overall good thing. If you're starving your body and like a lean shake is what of those weight loss shake is called lean body. Oh, yeah, those are like slim fast. Slim fast or yes. Because even if you're eating, even if you're eating a normal diet, that still is going to add on. That's not really, that's not cutting it for food.

No. And so it says this, the CEO of the vitamin shop predicts weight loss, the weight loss boom will triple the customer base for health and wellness products. It says the trend indicates that 52% of respondents plan to increase exercise, 26%, prioritize diet programs, and 70% are concerned. considering GLP1 medications for weight management. And then you got Hymns doing, what, was it, $999 or $1.99? $1.99 a month, I believe, as opposed to $1,900 a month. Yeah. Something like that.

Look, people are getting healthy. It's great. That's what we need. But like Chris talking about, you got to eat real food and be fake healthy. They're just like a fake healthy in there. Yeah, I used to be it. Yeah. Like with all the protein shakes and protein bars and,

I remember the Quest bars out eating college all the time. And now when you look at them, they're really not. There's a lot of healthier, I think. At the end of the day, we need whole food, real food. I think we're on to something with that vibe science. If these numbers are right. Yeah, I would say so. Just saying, go take that to listen.

We had a real good episode this week. A lot of stuff happening in the industry. Vib Science. I'm media. Financial Times taps into the audience, superpower. with new campaign. It's from Marketingweek.com. The Financial Times has launched a new global platform

to raise awareness of its advertising and partnerships amongst a media and marketing industry audience launching this past June 7th. Reach our readers features a range of ads in the style of FT's signature pink broadsheet with a sharp focus on influence, hear executions, include lines such as where opinion

forms where opinion formers form opinions. Huh. Not terrible right now. I get it. I wrote a headline for our show, actually. It's like, we're in the business of business. Makes you think. Talk to the 22.4 million who influenced the

8 billion and not read by any old Mark, Elon, or Jeff. The new campaign sits at the heart of a wider strategy to raise the profile of financial times, commercials, capabilities, in a fresh and creative way. So we're selling new ways like all these papers and everything else.

They got to have different ad format, different platforms. They ultimately pivot, evolve or die. And here you go. Reach our readers. Are you, you do the Bitcoin thing, the financial, like. I read up on stuff, but I don't have a subscription to anything. Yeah. Like in Wall Street Journal I did in college, knocking a lie, bro.

I don't know if I believe some of the stuff. in some of these publications. Here's what I think someone controls the news and they want the retail buyers of stocks and other things to do a certain thing because they usually hedge against it. So I take all that knowledge with a grain of salt. And I'm not a day trader. And I'm not watching. Look, you got to set your stocks and check them every six months.

Yeah, if you place a gamble on something and you don't, which is. dumb or you need to do small amounts or whatever. It's like sometimes we've created too much news. Like, you know. Well, in anything that they're going to give me in a monthly article, I probably heard about three weeks before on Twitter. Yes. Look at the GameStop stuff.

That's changing by the hour of the day. And you know because of what's happening on Twitter. Not because I'm getting my monthly email. from the financial times to give me an update on the market. Yes. And just by the nature of this show, we start researching things and we talk about things. And I'm like, is this new or not? And then four weeks later, someone else is talking about it as news.

And I'm like, we talked about that a month ago. And not because I think we're like on some cutting edge or anything, but we scan and our team scans a lot of different sources. So maybe we catch something before the others. but like this stuff this doesn't okay one day to the next like fretting over the stock market one day to the next if you're truly a long-term trader is just a recipe for stress and annoyance that didn't forget it unless you're day trading yeah and to your point if I'm day trading I'm living in this world I'm not reading about it once a month or once a week yeah I have a big audience a lot of people are obsessed with it.

And there's only one thing that I'm really obsessed with, Chris. And that's his hat I wear every time on the show. Ha ha. That's our partners at bradabills.com. This is custom headwear. Straight to you. Go to their website. Check up.

It says custom up in the top. Let me tell you. Look at that. Look at this. Look at that. That is a patch. That's a leather patch. Custom designed by their team using our logo.

Premium hats, hoodies, t-shirts, everything. you can imagine for your merch. And look, this is all about custom. You want the brand. You want the brand that makes your brand stand out. And it's branded bills. They do all of our merchandise. They're official merchandise.

I've been with them for six years. I told people, every single person I tell Chris, like literally comes back. I'm so glad you told me about branded bills. Because look, you buy these hats. Look, those cheesy bad golf hats. And you throw them in the wash or you do something. one time and you never wear it again. You want quality.

You want to give your clients quality. You want to send your prospects quality. You want, hey, everything's digital now. Everybody's sending cold emails. I know who you are. You're listening. You've been cold email on me. I know who you are.

Stop sending that shit. I ain't respond to that. But you know what I would respond to? Send me a cool hat by brand of bills that you put your custom logo on. That's how you get somebody's attention. What, 20, 25 bucks for a custom hat? for a prospect? What do you,

unless you're selling clubhouses, that shit should be, that's cheap for getting a prospect's attention. Send them a physical product. Send them a hoodie. Is it a good, are you kidding me? If I got a nice brand of bill hoodie

with like your tasty logo or maybe it's like your fun saying or something that brands your company, come on, people. Think out of the box. People think out of the box is brand of bills. And Chris, I know, I'm always one ragging on them,

but I know, You're a fan now, too. Let's be honest. I'm looking at four on my counter, and I've washed them all multiple times. That's my go-to training hat, really because it's sweat-waking and absorbs the sweat better. Yeah.

I love them, man. They're solid. Look, there's value-up. All the vacant hats made by Brandon Bills. That's right. I just gave you value on value. You can increase your brand's value. Your stock price will go up 2%.

I don't know that for sure, but probably. Just if you have some custom hats, at least 1%. Look, Apple could do nothing. thing and go up 4%. You could get some branded hats, and we don't even know what's going to happen. But here's what I know. The bottom line is this.

I just gave you a sales tactic. You're listening. We've got a lot of budding entrepreneurs. We've got a lot of people. You're like, how do I sell more? Can I send one more cold email? No. Get you custom hoodies.

Get your hats. Go to that custom order and literally watch the sales come in. When you start sending a personal handwritten note with a brand of Bill's hat, there's your sales tip of the day. Anyway, I get off that soapbox, but I love them. I appreciate them. Their official merchandise sponsor of right about now. All right. IAS launches deep fake measurement offering ahead of the 2024 election.

Thank God. We'll be able to know. It's got to send that as concerns over deepfakes increases ahead of the 24 presidential race. And with the rise of more sophisticated generative, Artificial Intelligence. We talked about that last year. Sarah Connors is coming for you. Brand safety has become even more complicated.

Marketers are looking for a way to reliably filter out content that could potentially harm their brands, which has proven tricky. I'm hoping to fill the gap as election spending ramps up. IS boosts, or excuse me, they'd all boost. They boost and boast up to 74% greater accuracy. with this technology which scales across platforms. Markers are looking to leverage new technology to detect and mitigate the harmful effects of defects.

We're excited to offer the latest innovation ahead of U.S. elections. So says they're CEO. I'm all for this. I think we're on a slippery slope here that at any moment, we're not going to know what's real and what's fake. Chris, I know you're not fake. No, this is the real deal. I don't have my clone. playing my role today. He's charging in the closet. No, because I've seen some of these deep fakes.

Even up to two years ago, I started seeing these things pop up of one of the presidents or someone. And I can tell even now, like my dad has sent me stuff from Facebook. A lot of it related to war, typically, these conflicts going on. And I can obviously tell it's fake. Yeah. But it looks like a video game or something. But I think we talked about this. Facebook is like a breeding ground for all these AI and false misleading, misleading things, I think, a lot of sketchy AI type stuff. And we talked about even with that one dental insurance company using Tom Hanks as they're like, their mascot, right? Yeah, like their pistol spokesperson.

They're just like, yeah, program Tom Hanks in that. Let's run those commercials. We're good to go. Yeah, we talked to them. Yeah. We sent him a DM. He didn't reply, but run it. But not.

My only question is, again, who's making sure that their accuracy is accurate? How do we know that something real might not get flagged as AI? And because I think back to all the censorship in 2019, 2020, COVID and all that. And there's stuff that now we look at that was censor that wasn't false. That's right. It was true. So I look at this and I think, okay, it's great if there's no biases here, but you could start slapping AI stuff on stuff that is an AI to start steering people's thinking as well.

Yep. I saw an AI defake yesterday. It's like Trump was saying that he was grabbing models right in the crotch. Oh, sorry. I saw one word Joe Biden was falling asleep in a meeting. I can't believe like these defakes that are coming out. Wait a second. Wait, those are real.

Yeah. They don't even need deep fakes. Like this shit, both of them can pull off. The real show is weird enough. Yeah, the real. Exactly. Can it get it stranger? I don't know.

What the hell's happened? Electric Air Taxi Baker, Archer Aviation. This guy, I'm excited about this. Gets key FAA sign off. This is from our. Good friends. Just buddies over at CNBC.com. The Federal Aviation Administration is granted Archer Aviation,

a key certification that gets the electric air taxi maker closer to eventually flying travelers. The company said this past Wednesday. Archer is making electric vertical takeoff and landing aircraft or EVTOLs. That just rolls off the time. and one orders and backing in 2021 from United Airlines, which says the new technology could reduce carbon. Come on. Let's just get some air taxi's going without talking about carbon emissions.

But it's a good thing. If it does, I'm not saying it's a bad thing. Let's stick to the point. Carriers have been investing in or ordering EVTOL aircraft, which take off and land vertically like helicopters. And these developers say they could cut down on emissions in congested area. United, for example, says passengers could take them to and from the airport in big cities, such as between Manhattan and United's Hub in Newark, New Jersey.

Having been between both those a lot, needing to do, this would be very nice. Today, we have received the Part 135 certification, which allows us to effectively become an airline so we can carry passengers. Processes has taken an archer about two years. It's submitted more than 2,000 pages of documents and 14 manuals outlining. operational procedure training and maintenance. Now Archer has to get its four passenger aircraft called Midnight, certified by the FAA, which company is currently working on.

That could be the air taxis at the service as early as next year. This sounds cool. I thought it was kind of like flying cars, but it's just airplanes that take off. I don't know how that works. I need to see a video. Yeah, I think it'd be cool. Take one from Greenville to Atlanta, probably.

Could we get one from, oh, that's all? can't get from like Greenwald of Miami. We could have the right about now air taxi. Chris, you just come into studio. You know, the air taxi every week. Look, sorry does everything else. We'll get him to fly the air taxi down to get you. I think he'll be down for that.

And pick you up and come back and I screw that. We'll get a driver. So you and not, sorry can booze it up on the way back. Oh, you don't even drink. You can have some fake hair or something. Like in the back, Back of the taxi. Back of the limo.

Yeah. Four passengers. I got to see this. Vertical takeoff. It's like a helicopter, but not a helicopter. It's got to be more efficient than an airplane, but... Yeah. Four people's.

Yeah. I'm wondering how much is a ticket? If I'm going Newark to Manhattan. That's $700. I don't know. It needs to be like $200. Maybe, right? Because look, if I get...

Look, I live in Manhattan for six years. Let me just tell you, We don't have to think about these things in Greenville, South Carolina. But the traffic there and all the fucking people, if you can get in an air taxi and fly over all that, same thing with affordably. And look, when you're in a hurry to get home, let me fly back to Greenville or flying to client place or something,

you'll spend the money for the convenience. 100%. And I get in that air taxi. It's just like an Uber. That's what I'm wondering. Can there be multiple drop-offs? Or is it just airport to airport? Ralph, can you drop me my house?

We're flying around at the top of my house. Can we stop by there? I left the shirt at home. If there's a helipad where I'm going, can you drop me? Yeah, what are the requirements for landing? Has that to be an airport? I'm going to Google this thing when we get off. It asks a lot of questions.

But it sounds great. It sounds like we're getting close. to her. The flying cars, man. Yeah, all right. We'll be there one day. We're almost a terminator with the AI shit. So we've got to get the flying car soon.

Every movie that's ever happened is coming to fruition. And we're close to the flying cars part. Getting closer by the minute. Instagram. This comes to us from social media today.com. Instagram's testing video ads that stop you from scrolling further. I guess because the content's so good or because it's like stopping power or because you literally can't scroll.

I think it's, they're stopping you in that feed, baby. Hey, that's like YouTube, right? You got to watch that five seconds. Those bumper ads. Unless you upgrade for premium. Unskippable video ads in your main Instagram feed. How would that work? According to various reports,

Instagram is currently testing out a new video ad format that does indeed stop users from scrolling in the main feed of the app until they viewed a video ad. As Instagram explains, you'll actually need to view the ad before you can keep scrolling. So these are essentially skippical, unskippable video ads in IG format. That's not going to be very well. No, it goes back to what we've talked about, Chris.

It's not surprising. You want all this free content. You're going to have to stop and watch an ad. Or another $5.99 a month. You can go ad free on Instagram. That's what's coming. You can get unverified. unadified, whatever you want to call it.

And so as a marketer and an advertiser, so I'm going to wear a couple different hats here. You wear the consumer hat, Chris. I'm going to wear the advertising. I like it from the marketing standpoint. Yeah, exactly. So I like it. I thought about that.

I'm like, good. You're going to have to watch my whole hat now for vacay. Okay. The only reason I don't like is it might bring back a lot of more shitty ads because, oh, people are going to. time on video and all that stuff. Well, they spent five seconds with it. So that's not going to, that metric is, or however long it is,

that metric's not going to mean anything anymore. So it's going to be purely like, okay, performance, clicks, time on site from those clicks, all that stuff. But a richer media experience where you're forced to watch it, look, I mean, you can't, you can't fast forward through the ads on streaming TV for the most part. Some of them you can. and so you give a richer experience. So I think it's good for marketers because you've,

you look, attention's hard to get. Now, what the backlash is and all that, we'll see if it's, it can fly. But YouTube's been doing it for a while. I mean,

they only make you do, what, five seconds unless you got the ad free? As a marketer perspective, I will, I'll take them doing this and I'll pay the monthly fee for good free. You know what I'm saying?

I'd rather be able to use this as a tool business-wise than be upset about it as a consumer. I think there's more to gain on the marketing side than, okay, I have to pay another 10 bucks a month to skip ads. Yeah. And look, your feed is getting so full of people you don't follow because they're recommending stuff. It's so clear that it's like AI driven now with like, yeah, they've got their own algorithm. And so, and I see it with my stats, like followers that viewed stuff versus non-followers.

It's way more non-follow. And it's, okay, what, so then if you've got that, here's another way to think about this. I'm going to spin this on its head. I could argue that when you show, if when my feed is littered with non, people that I have not followers, followed's content, you're already showing me ads anyway because everybody's promoting something. So you might as well fucking throw an ad in there. Yeah. Because if I'm seeing Tommy Boy talk to me with captions on and I don't follow him,

but they think that I'm going to like it because he's talking about something smart or some supplement, then you might as well throw an ad in there. It's the same thing. So where is the ad? Let's play the game of which one of these is an ad. Non-f follower content that I didn't subscribe to that I didn't ask for or the ads that you put in between them. Same thing. It's the same thing.

Somebody paid for it and somebody didn't. Somebody got good at the algorithm. That's why you need to get good at the algorithm. It just means you do better organic content. That's the insight. But pin the tail on the ad. I have no fucking clue because it's all an ad. when you feed me stuff I didn't sign up for, right?

Bring my followers feedback. Who do I choose to follow? Show me more of that stuff. Yep. Again, a lot of different hats here, consumer versus advertiser. We're just giving you all sides of the fence here. The only way you take the BS out of business

is to tell you why they do it, how you can take advantage from it, why consumers think it sucks or they like it. Nobody else does that. They teach you both sides or that side. we're giving you all sides of the coin, baby. That's what it's about. Oh, we could go on and on, Chris.

I've got a lot of other articles that none of them are striking me is that interesting. I'm really pulling for the Mavs tonight. We do record this ahead of our Friday. It's the week of Friday 14th, but Mavs need to get back in this NFL finals. It's going to snore fest. And I like both these teams. So it's hardcore, but I'm really hoping Dallas and O'Kiree and Donuts get it rolling. So any Dallas fans out there, I'm with you.

I want this to be a good series. I don't know if that ultimately, I guess if you had a gun to my arm. I don't like saying gun to the head. Gun to the arm. I still don't want you to blow my arm off. Then I'd say Dallas, but we need some magic.

Any final thoughts? Anything happening in Miami that our audience needs to know about, Chris? No, it's just been raining for two days. If you're here, you know it. If you're not, you don't want to come here right now. Yeah. It's flooding. Oh, it was Miami.

Book your beach vacation for another weekend. That's the cold gets a little better. I'm going to get by a Miami trip on. I know it's hot as hell, but I got to come down there and just sweat ass and drive through it. You get to pool, baby. Exactly. We'll go riding the Jeep or whatever the hell you're driving these days.

Yeah. And, yeah, looking forward to it. Hey, we appreciate you. The only way we get to do this is you listen. And we appreciate it. it. Should be a DM if you want a hat. I got a few of those coming your way. You know who you are. You send me those. Hey, man, people take advantage of things. You offer something for free. And send me a DM. What's in you one of these branded bills hats? And look, do yourself a favor.

Get you a brand of bill. Branded hat. You want that. Chris, appreciate you, brother. At Chris Bruby Hanson on Instagram. He's blowing up over there. All the ladies, all the brands. He's an influencer. Let's just call it what it is. And look. And, well, and one of the sweetest guys on the planet. You want to be influenced by him. Let me tell you. Go follow him. And I'm at Ryan Alford on all the platforms.

And hey, we got verified. Right About Now show was verified this week. That's how legit we are. Number one, we appreciate it. We're taking the BS out of business, baby. We'll see you next time. We're right about now. This has been right about now with Ryan Alford,

a Radcast Network production. Visit Ryaniswright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.