Right About Now - Legendary Business Advice - Weekly Business News for June 28 | YouTube is flying under the radar as the biggest threat to traditional TV

Episode Date: June 28, 2024

TAKEAWAYS Discussion about the upcoming release of the EA Sports College Football 2025 video game and its potential impact on businesses Emphasizing the importance of leveraging the game for marketing and promotional opportunities Ideas for businesses to capitalize on the excitement surrounding the game, such as hosting release parties, giveaways, and NIL deals with college athletes Importance of providing actionable advice and real-life tips to the audience Promotion of sponsor, Brandon Bills, and the benefits of using their custom merchandise services Dominance of YouTube in the media landscape and its impact on viewership Importance of businesses having a presence on YouTube and running ads to reach their target audience effectively Excitement about Amazon Prime Day and potential deals available to Prime members Volkswagen's investment in Rivian and its potential impact on the electric vehicle market Discussion on the design, appeal, and market appeal of electric vehicles, specifically the Rivian and Tesla Cybertruck TIMESTAMPSThe introduction (00:00:00) Introduction to the podcast and a mention of a sponsor, Rudy Rick Stein's podcast.The start of the show (00:01:03) The hosts introduce the show and mention the number of downloads and episodes.Casual conversation and gratitude (00:01:26) Casual conversation between the hosts, expressing gratitude and discussing the podcast production.Discussion about the weather and video games (00:03:02) The hosts talk about the weather and reminisce about video games, specifically the upcoming release of EA Sports College Football 2025.Importance of the video game release (00:06:34) The hosts discuss the significance of the video game release in the context of the gaming and esports industry.Marketing and promotional opportunities (00:13:00) The hosts discuss how businesses can leverage the release of the video game for marketing and promotional opportunities, including giveaways and tie-ins with college sports.Sponsorship mention and promotion (00:17:14) The hosts mention their sponsor, Brandon Bills, and promote their custom merchandise services.Closing remarks about the sponsor (00:20:57) The hosts conclude with positive remarks about their sponsor, Brandon Bills, emphasizing the ease of working with them and the quality of their products.The rise of YouTube dominance (00:21:45) Discussion on how YouTube is dominating traditional TV and the shift in media consumption habits.The impact of YouTube on viewership (00:23:52) Exploration of how YouTube's dominance is shaping the media consumption habits of the younger generation and its impact on traditional TV.Business implications of YouTube dominance (00:30:28) Insights into the importance for businesses to have a presence on YouTube and the value of running ads on the platform.Amazon Prime Day (00:33:55) Discussion about the annual Amazon Prime Day event, including the benefits and experiences of shopping during the sale.Dave and Busters experience (00:36:23) Anecdotes about a visit to Dave and Busters and the experience of redeeming tickets for prizes, including a humorous story about a Roomba vacuum.Volkswagen's investment in Rivian (00:42:21) Analysis of Volkswagen's investment in Rivian, a struggling electric vehicle maker, and its potential impact on the EV market.Electric Cars and Design (00:43:39) Discussion on the design and appeal of electric cars, specifically the Rivian, and concerns about longevity and affordability.Cybertruck and Specialized Vehicles (00:46:36) Comparison of the Rivian to the Tesla Cybertruck, concerns about specialized vehicles, and the increasing presence of the Cybertruck in Miami.Summertime and Sign-off (00:49:27) Casual conversation about the heat, upcoming rainstorm, and sign-off with well wishes for the weekend and Independence Day. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey guys, Ryan Alford here. I love talking about some of my favorite podcasts. And this is another one that's on our network, the Radcast Network. You know if it's on the network, it's good. Well, let me tell you, you know who's good? It's Rudy Rick Steen's, the Empowered Life podcast. I'm telling you, it's not about looking outward. It's about looking inward.

You got to know yourself. You got to know and want the best for yourself. And no one is more loving, caring, and insightful. in teaching you these lessons. Rudy Rick Steen's a good friend and one of our favorites on the Radcast Network. Just amazing guests and him and his wife will come on and tell these stories.

Number one, you want to hug someone after it because Rudy is so loving and caring. And he's also counseling some of the largest companies in the world on these principles to help them get the most out of their business. But ultimately, this is about self-improvement. If you want to improve yourself, listen to the Empowered Life

with Rudy Rick Steins on the Radcast Network. This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cash and checks? Well, it starts right about now. Hello guys and what's up. I hope everyone is doing well, wherever, whenever, however you are.

Welcome to write about now. I'm Ryan offered your host, joined as always by my good friend, my business partner, and just one a hell of a good dude. Chris Hansen, what's up, Chris? What's up, Brian? How are you today, brother? Oh, living the dream, you know, talking the news. I mean, you know.

Everything you dreamed of. I have to pinch myself sometimes, you know. That's what I dreamed of. You know. You know, I got my starlight background, you know, whatever that is, the ethereal, you know, design that Sawyer came up with. It just makes me feel good and warm and fuzzy and, you know, so that's, you have to like stop and pause sometimes in life, you know, like, hey, this is pretty fucking cool, you know? And I appreciate everyone that listens that lets us do this and listens and buys our sponsor stuff and pretends to like me on social media. Whatever it might be.

I don't take it for granted all things. So, you know, sometimes you're going to reflect on that, Chris. We get too busy. We don't appreciate what we have in the search for what we want, right? Got to have the attitude of gratitude, baby. Yes. Yes. Chris Hansen has always got the attitude of gratitude, right?

I try, man. If I don't, I try to get back into it. It makes things a lot better. I know. We're going to have to start, like, giving you, like, the energy. shots because Miami's been in this perpetual rain zone, right? I don't, yeah, it is. And I think because we happen to record during those afternoon showers, but it's been pretty

rainy a lot more than the afternoon. It's been weird, weird overcast, dreary, not normal Miami weather. The, uh, yeah, I'm not used to the fade in the background. It's usually like the sun is like piercing everyone's eyes. But no, it's all good. Anyway, we hope you're watching the episode. We go to a lot of effort here. You know, like Chris has got his studio set up in the vacate lounge.

You got the palm tree or the green tree in the background. I call it a palm tree. It's clearly not a palm tree. But it's a green tree. The bamboo plant. And Sawyer and Drew have us taking care of multi-camera. So if you're not watching this on YouTube, you need to, that's where you get the full video.

experience, multi-camera, multi-views, and you never know what's up our sleeve behind the scenes. So give that shot out on the YouTube channel. Just search for right about now, and it will bring it up. You'll see it. See Chris's pretty face. You'll see me doing some antics. Who knows? But we've got all of our shorts going on over there.

And we appreciate it. The channel's been growing a lot. And, hey, if you're listening, you have to watch too. you get home, throw it on while you're at the gym or like on the TV while you're, I don't know, doing the treadmill at home, whatever it might be. It's good. You don't have to watch every second that you can listen. And then if you catch some of the views, you know, like, I don't know.

Drew might do some kind of like 360 camera. Who knows? We don't even know what's up our sleeve here. But we appreciate you for listening and continuing to make us number one. We did hit number three in business again last week again. So keep downloading. and telling your friends to go over to Spotify to give some love. We don't want to be number 20 over there and number three over on Apple.

We want to pit these guys against each other. We don't care ultimately where you listen. But hey, give us some love on Spotify. We won't hate you for it. Chris, an interesting week in the news. It's clear the summertime. It's stuff going on, but it's fairly slow. So, and just like real production, I'm not going to edit that out.

If you hear dings, I got kids at home. You know, like, this is real time, real. We're keeping it real. Taking the BS out of business. That means your wife's texting you in the middle of your record session. Your kids are home. I appreciate you being relatable to the audience. So they know you're just like everybody else.

Yes. You know, five years ago, I'm probably going to be, oh, we got to get that. We've got to hit that out. Yeah, I'm like, yeah, it is. I'm just glad it was you, not me. I'm like, I swear. I was like, look at my phone. Of course, my laptop gets me.

So, yeah, of course. Anyway, it's slow in the news a bit. It's not a bad thing. Everybody needs to kind of take a break, be on vacations. But there's some good things. And look, there's nostalgia happening for me. It wasn't even in the show notes, but we were talking pre, just right before we came on air. College football, EA Sports 2025.

If you've ever played that game, and I think are we skew male? So probably more of a guy. thing, not to be, not to relegate, I don't know how many women are playing EA sports college football. Maybe more than I think. I'm sure I'll get DM'd about it. But I'm curious to know. But we do skew male

and I know there's a lot of guys my age, Chris's age that the nostalgia of playing college football growing up like I did, you know, talking shit to your friends, playing it, you know, stacking your like, I'd have to stack Clemson's team back of the day. Because, you know,

Clemson wasn't that great, you know, 2009, 10, 11, you know, that was right when we were starting to get in our glory days. And, of course, the football game goes off, stop. They stop banking the football game right when Clemsons becomes like a national champion. But the new release of the game comes out July 19th. I can't tell you, Chris, like, my kids play video games. I'll get on there and play Madden or something with them sometimes. But I can't remember the last video game launch date I actually knew.

or was keeping up with me neither what's the last Xbox PlayStation whatever what's the last game you played call of duty 2017 I remember because I went and bought an Xbox bought a few games not because I was like let me try to get into this you know maybe this is like a new hobby yeah it's going to be a big solar let me just tell you this oh I this is something I would almost borderline go go pick up because I used to play this definitely when I was a kid yeah love it it looks good Florida state Florida it's got all the real names the name image and likeness thing so like what's just got to do with business number one big business is video games and e-sports if you don't think it is then then you ain't paying attention so it's like it's like an industry and a economy to itself

the e-sports and gaming overall so get your head out of sand if you don't think there's a big business happening there. It's real money in it. Yeah. Yeah. And number two, I'll say this. It's sort of like one of those things that transcends. I think because how popular is with the sports and now with name image and

likeness with college players being able to make money and get paid. And really, any player, too, because high schoolers too, I mean, you can essentially get paid no matter what and not have to worry about like, you know, your scholarship's getting screwed up. So all these guys are getting paid. So that's what, that was the, that was why it went away. Because I couldn't figure out how to pay the athletes. Ultimately, they're, the rights.

Because they were just essentially when you think of. They were duffel bagging it back in those days still. Yeah, probably. All right. Johnny Mansell style. Mansell, probably got a million bucks behind the scenes to be on the cover. You know, but. Oh, man.

The, but they've got all those hurdles out. Supposedly every player. So get this. Gets a free copy of the game and a $600 payout. Anyone who's ever played? No, that's in the game this year. So, like, I'll use my team. I graduated from Clemson, go Tigers.

So I'll use Clemson, for example. So, you know, the second stream office of linemen, you know, his name and number will be all in the game. He's getting $600 and a free copy of the game. No matter if your name, because they're going to have names on the back of the jerseys, if your team does that. Because again, they're following the standards of the team. Most of them do.

So names, numbers. And they said the likenesses will probably be a next year thing. Because they're similar, but they admitted that, like, the second stream offensive line may not look exactly like him. Yeah. They're not going to make the old. They're not investing as much in the guys that aren't getting off the bench.

So they're all getting paid $600. And then there's like these, it had this astro. So individual deals for like the people on the cover and a couple of the other ones, you know, so let's be honest, the quarterbacks and the Heisman hopefuls that are on the cover, probably getting, you know, much, a lot more than $600. But everyone that's actually named in the game gets $600. That adds up a lot because there's like, it's like, I wanted to say it's 38,000 people.

So what's the rough math? Somebody do that. If they're 40 times 600, $2.4,000. I think it's more than that. 25 mil. We got the team. Yeah, it's got to be 20 in the 20 mils. 25 mil, something like that.

600 times 40,000. Yeah, it'd be like 20. 24 million. So look, this game's going to make a billion bucks. Like all the add-ons, all the stuff. Like, they say the biggest titles end up bringing in, like a bill like call duty's made because they've had multiple versions of it but like billions in revenue college this game will probably be a billion dollars in revenue so like it's a lot of

money but they're making a lot of money don't though you know you're i know i'm not i'm telling my agent dude i want residuals not a one-time six hundred dollar fee i know i was actually i actually thought it was a little low like 600 maybe for the second stream off of the lineman but i thought it'd be a little more than that like okay water boy Is he getting $200? Cheerleaders? You know, hey, it'll happen. Maybe, you know?

Coaches. It's cool. It's cool to see it's like the first innovators in this. Yes. And I'm going to be playing. We'll get some college football going on here live. I don't know if that will be a good experience. Yeah, Twitch experience.

I don't know how much of a show that would make. But, you know, I talk ship while I'm playing. So I could make the commentary pretty good. I'll tell you what play I'm running. I got half back running left, right down. We know your right tackles weak. We know, we know, or your, your defensive end. We know he's, you know, he's weak coming for you.

Run this option right down your throat with 84 Nebraska. I get those old teams, baby. Yes. So college sports, EA sports. It's a big business. All the skins, all the games. And so, hey, all right, here. Chris, what are we about on this show?

What do we like to give? We like to take the bullshit out of business. Yes. But what do we give people? What do they take? They get actionable advice in real life tips. Here it is. Here it is.

So, you know this is an iconic launch. You know the date of it. If you're a business that caters to this audience, which is a very broad, highly male skewing audience, It's probably, I don't know, 18 to, it might be even younger to that, but probably 18 to 45 male. Yeah. Because a lot, I mean, like my age, like nostalgia stuff, people are, they're getting this.

Look, if you got a bar, restaurant, like, it's easy if you got those things. Like, have some gaming part, have some release parties. Like, do some stuff that it's called borrowed interest. This is going to be a big deal, a big release. And you share in that interest by leveraging the interest. the interest on that to get the shine and the halo on what you're doing. So what might that be? You got to connect the dots to there.

I can't figure it out for you. That's what you hire us for. It's called radical.compan. Go visit the website, fill out the form. But I'm just saying it's a moment in time. And it's going to be a big deal. So how do you, you know, share in on that? Throw things or do things, especially if you're retail business.

Like you sold a lot of men. Yeah, like you're in a college town. Do a giveaway. Get, give away. Like, how do you pull, it's a $100 game, $70. Which is not cheap, but at the same time, have giveaways. Like, if you're a bar, have giveaway 100 copies. That'd be a big bar, but 50 copies, 10 copies.

That would drive. How much, how much food could you sell on a night if you gave away 20 copies of this game and then had it play? Yeah, I'm telling you. Like, that's what you need to be doing. These are like these little moments. It's like, this isn't like a big, like national moment, like for everybody. But for this subsegment of people, they're very loyal to the game that want to get their hands on it. How do you tie into that?

That's, that's what marketing's about. That's what, like, borrowed interest. Hey, leverage the halo effect from this. Bring in, hey, havoc. It's July. They're not back in school yet. If you were ever going to do an NIL deal with one of these athletes, you do it when this game releases.

You have them at your business. If you're a car dealer, you have Cade Klubnick, the star of Clemson's office, the quarterback, you know, whoever it is. You have them that day because, again, there's a lot of other media that other people paid for that's creating awareness. And then you tap into it.

that and you share that stage, you're sharing the stage. It's kind of news jacking a little bit, but it's like, how do you connect these dots if you're a small business in any way? Hell, if you do taxes, whatever it is, give away 10 copies, have it on your social media. Well, what's that guy to do with being a lawyer? Nothing, but it makes you look fucking human and authentic. Yeah. You know, there's a segment of dudes that are going to be like, yo, I'm calling that guy. Yeah. If I got in my feed a lot. lawyer who I thought was a stuck-up prick, but the suddenly like holding up, you know, maybe it was just something he made, a cardboard copy.

I'm 10, you know, you've got a law problem or you think you buy the business law problem. You've been putting it off. Free copy. Call me for a free console and a free copy. Yeah. It doesn't have to be complicated, folks. It's cool. I would probably take that call.

And you know what? I'd go in there going, I'm just with that copy. But then maybe he's smart and says something. I'm like, damn, man, do need to hire him. Just saying, folks. NCAA college football 25. EA Sports, I want my check, and it ain't 600. Those things need to be sitting right here.

This is the audience that that thing needs to be sitting on. EA Sports, it's in the game right now. There you go. Yeah, I haven't heard that in a long time. Yeah, saw you're reminding me of that one. Oh, yeah. Yes. I mean, I brought them up, so why not get there? You know what else is in the game?

Who's always in the game, Chris? Who is always in the game? Branded Bills. Brandedbills.com, the official merchandise sponsor of right about now. Look, I'm going to come around there. Hopefully not take my mic out. A mic, you never know. I'm away from the mic so you can't hear me, but look, dude, this is what you need.

My audio is terrible, but that's okay. Sorry, I'll make it sound good. I'm telling you, folks. I'm even going to mess up. I had to hear the dude going today. I'm going to mess it up with this song. The two shows Chris and I do, Vib Science, right about now. This is where it's at.

Custom gear delivered right to your door. Go to Vibbriadbills.com. Let me go sit down and do this part of the audio. We're not live. Dude, go to BrandaBills.com. Go in that top right corner. Custom. You go fill out the form.

Chris, I got to tell you, the most surprising part of the experience, because look, I own an ad agency, I've got a badass designer all around me, creatives. And look, I don't want to bog them down with creating variations of logos for merchandise. I send them our base logo, and they do all kinds of designs for you. And, you know, before the brand police come calling, they play around with some things, but it's awesome because they give you a couple of different looks using the patches, colors. So it's not only the custom hats that you end up getting. It's the custom designs that they'll do, leather patches, all kinds of things that really make it stand out,

make it feel premium. We've already talked about the business. No cold. I do no cold calling.com. That's what Braden Bills needs to start because you're sitting custom merch is the warm call. You want it for your golf tournament. You want it for that church social coming up. Whatever it is, you want custom gear with your logo, your event name, merch, T-shirts,

hoodies, sweatshirts, and of course, it is Brady Bills, the best hats in the business. We love them. We appreciate them. Chris, you know, I'm always singing their praises. and I get in the pulpit like a good pastor because I'm passionate about them, not only because they're a sponsor, but because if you pay attention to any of my social media, I have one of their hats on 90% of the time.

I know you love them too. Yeah, you do. And I'm guilty today. I'm not wearing a branded bills, but every other day I usually wear Brandon bills. I don't know. People know we use them for vacay, the other company. They're definitely the highest quality hats I have.

I mean, I wear them five out of seven days, comfortable, look good, easy to clean, sweat-resistant, great for the gym. Exactly. I love them. They're great. And I wouldn't use anyone else. I mean, I had to get it, you know, sometimes I have to not wear a hat just so all of my videos don't look the same. Yeah. Hey, I actually still have my hair.

So I had to show it sometimes, you know. But all seriousness, Bradad of Bill's great partner. and you'll thank us. Go get their custom hats. They're amazing. And before you know, it'll be wintertime. That's the key. It's turn key.

It's easy. It's turn key. They're responsive. Sam Coiled, one of the owners, founders, amazing people. There's as good of people as they are quality. So look, before you know it, I mean, it's burning up here. It's 90-something degrees in South Carolina. But you get the custom hoodies coming in for that.

that fall weather, that fall outing you got with, you know, two or three hundred people coming for some event you got for your, I don't know, sports leagues. I'm telling you, you'll be the star of the show. Brain of Bills, braidedbills.com, official birchall, nice sponsor of Right About Now and Ryan Offord. Oh, Chris, a couple good articles today. What do we got?

So, first one. It's not a surprise. We say it sometimes. And, you know, I don't necessarily mean it. It's kind of a dumb thing to say. I'll say TV is dead. Nobody watches TV. And when we say, would us stupid advertising people say stuff like that,

what we're saying is linear television. Like, okay. Cable. Yeah. Cable TV. Or even local TV that you watch it, like, in the exact time of something. Yeah. And that's when we say like that's dead or declining is probably the better way to say it.

But that's what they mean. But this is an article from our good friends at NBCNews.com. They love us. We love them. YouTube is dominating the living room, forcing media companies to decide whether it's friend or foe. Newsflash, the day and a friend. Yeah, they already took you down. Yeah.

Guys, the game's over. Okay. I like the game. I get to role play and scenario play a little bit here. Look, we take the bullshit out of business and, like, I tell you, like, what, look, I got a focus group of four at home. It's four young boys that love media. They look, they're like their daddy. They love media.

And you know what? When I get home from work, do you know what's on my TV? My big 86-inch television in the living room? The TV's playing. but you know it ain't linear TV and we got it we still have the cable we have YouTube TV ironically that's why YouTube's got them so surrounded man no what they're playing Chris is YouTube streaming Mr. Beast or some other trick or fails like it's all YouTube for all the time when they're watching if they're watching something that's not like a movie that we've which might

actually be ordered from YouTube TV it's YouTube and they're streaming. Same with me. On their phones and now on the TV. And guess what? My 15 year old is going to be ruling the world in 30 years. So like I say that to say, and I say mainly, not putting that pressure on him, more his generation will be ruling the world that they're growing up doing these things.

When you grow up doing it, you do it as an adult. We're creating habits. And you know what their habit isn't Chris? It's going and hitting the power on the cable box. Yeah, it ain't coming in at 530 and turn on the local news to get to weather. They're not waiting for it. They're not waiting for it. They watch what they want when they want, period.

Like, it's on demand. That genie ain't going back in the bottle. I've not cable in like seven years. Yeah. Yeah. No. Other than live sports. It's accidental for me.

And I would say that live sports is the only thing keeping people. It's the only thing keeping cable alive. Yeah. Period. So this article of MNCD says it's been almost 20 years since the founding of Alphabet's YouTube. And Hollywood still doesn't really know what to do with it. YouTube, which effectively invented user-generated content, claims a daunting share of overall media consumption,

and it's no longer just dominating the Internet. It's dominating the living room, too. No shit. YouTube made up of 9.7% of all viewership on connected and traditional TVs in the U.S. in May. It had 9.1%. It's the largest share of TV for a streaming platform ever reported by Nielsen's monthly The Gage Report.

Netflix ranked second, was 7.6% among streamers only, YouTube's total viewership was close to 25% market share. This is when we start playing taps. Linear TV Sayonara sister.

It's, the game's over. So by pointing this is to say you need to go watch right about now on YouTube. No, that's why we're going hard on YouTube, baby. Like, we know it. It's true. I got to at least be where my kids are.

I do you on my TV right now. It's, what? I got to at least be where my kids are. They might trip across me on an ad or something, you know. They may be your best teachers right now. I've had to say it. No, they are. I watch what they do.

Yeah. Believe me. Yeah. I mean, I've noticed I've YouTube on right now. It's just like a calming beach music scene. You know, it's like become the screensavers. But then I look at even my parents, boomers,

they've canceled cable. They're all YouTube TV now. Yes. And I think that's more of a cost thing than content, probably at that age group. Because it's not like my dad is watching Mr. Beast, right? But, and maybe too, because YouTube knows what.

will keep you in the algorithm locks you in cable TV on commercial and I'm like I'm telling you right now it's not even and I like YouTube I don't even mean this like bad but like TikTok gets all the fucking blame like the algorithm and all that stuff and there's look there's a lot of like rabbit hole surfing going on on TikTok don't you wrong I know swipe city baby but YouTube is flying under the the largest fucking radar ever created because They are the beast of the east and the west and everywhere else. And they don't get any of the flack. And I was saying they should.

I'm just saying if you're the scale. No one's talking about doom scrolling on YouTube. It's all TikTok. Exactly. Which brings up a good point. Why? Right? I think it's because YouTube has a legacy of that user-generated content

that's higher value, higher quality. Now, I'm not. I'm not saying because everybody is polished, but it's just, it has the, it has the legacy. And I know TikTok has it too. You've got the tick tip, talk tips and all that shit. But the legacy of you Google things, you YouTube them. And look, what do you think comes up first when you go, how to pollinate a tomato? This guy right here starts for that two nights ago.

Because I got this one potato potato tomato plant that. that is it growing tomatoes? All the us are. I looked up and it said, because I didn't have, we don't have bees back there, pollinating the tomatoes. And I took a Q-tip and I felt like,

you know, I was like an in vitro clinic. You know, I was like, Dr. Greensome over here. I was, you know, getting it on with those tomato plants,

pollinating, you know, the male and female flowers. It was, it's fascinating. But that was YouTube. How to YouTube? because I did how to pollinate a tomato plant.

Yeah. And if you're looking on Google, which we all are, because we all have iPhones or 75% of us, and you go to Google or you use Chrome, yeah. What videos do you think show up first? YouTube, baby. Alphabet.

All you can eat alphabet. And you might have rumble. Yeah. And you'll have rumble, then you'll have Vimeo. And you don't want to click those, right? You're like, ew. Yeah, no. You're clicking the YouTube video.

It's comfortable. And so they have a legacy of credibility built there. That's not because they're perfect. There's a lot of trash on there too. But for whatever reason, their algorithm is a lot better because I don't get that trashy shit in my feed the way I do on TikTok. That's why I was like I somewhat agree like with the...

YouTube has been feeding me some trashy stuff lately and it's honestly annoying. It might be because of the story or if you do a lot of shorts. If you watch... That's what it has been. Yeah. The shorts are completely different content. And I can see maybe shorts is more where the algorithm is pushing more because people are paying or whatever it is. Like maybe that's more of the business side.

Yeah. How they're monetizing. Yes. And so for a business standpoint, okay, what does this all mean? If you're a business, you need to be on YouTube with content. And that's nothing new. I mean, this has been advice for a long time. Big thing is run some ads there too.

your target's there, everybody's there. Kids are there, the parents there, and you got the bumper pre-rolls where they got to watch the first five seconds without skipping. You get your brand up three times real fast right there at the beginning and then you don't even pay for it.

You don't even pay for that as a full impression if they don't if they skip before the five seconds so you get brand awareness. I'm not saying that's like as good of an impression as a 30 second television commercial but I'm just saying

YouTube ads having a presence on YouTube I mean look this this bell right here telling you and if you're listening you're not going to get this I'm putting I've got the I've got a we're going to call it 60 pounds

it's probably more like 15 but it's real gold you get if you're listening I'm going to do this every now that says you go watch the YouTube because you won't get look I'm a big dude I'm 6 5-260 This thing is weighing down the shoulder, baby. I've got to like this one.

I'm just telling you, this gold shining right here. You got to go watch the video on YouTube to get this, Chris. You got to see it. Real. You need the full experience, bro. I'm going to wear it on the shoulder like the brussellers do. You know, to be the man. You got to beat the man.

I mean, you need to be walking out of the house first thing in the morning like that and getting out of your car at the office walking in like that. I'm going to walk down the dock at the lake. with my chubbies on. Have your kids short chubbies in just this belt. Yes. You feel like, oh, there's Ryan Alford. You know what that podcast.

Number one, baby. There is with his wrestling belt walking around again. Yes. But you got to see all these two. Oh, he's doing cannonballs off his boat, houseboat again. Yeah. Woo. Yeah.

Yeah. There we go. Big flare, baby. I'm just telling you. Get YouTube too big to ignore and flying under the radar, baby. It's like. You know, they're like a sumo wrestler at a preschool, somehow flying under the radar. For real.

Like, where did that guy come from? He's the elephant in the room you didn't see. Yeah. You're going to see it because every kid in America is watching it all day, all the time. They ain't watching linear TV. Why are you spending ads on cable TV? What, you build in a clubhouse? You build a business?

You build a clubhouse. It's the same. All right. It's all about value. We take the BS side of everything. We know we're all going to be doing prime day, baby. July 16th and 17th. You heard it here 12th.

Hey, we're not saying we're first. We're just saying we're right. We let all the news sink in long enough that we know what's supposed to happen versus what's reported. And basically, Amazon, the annual mega sale, you think everything's on sale normally. They got that mega sell, baby. I'm telling you, I got like, I have a few echoes, like a few of those speakers that pretty damn good back of the day.

Like, 20 bucks. Like, my kids still have like one of the shittiest tablets ever that we got for like $20 or something. But still a $20 tablet. 16th and 17th, offering prime members, some of the best discounts all year. It's official. Amazon is hosting Prime Day. July 16th to 17th.

I think there's, it's not just a prime day. Number one, it's prime days, 16th and 17. And it seems like they have it like four times a year now. Just say. Yeah. Yeah. It does seem like that. Bear for detail sometimes.

The 48 hour mega sale is exclusive to prime members, giving them access to shop deals on tech, travel accessories, kitchen gadgets, home products, pet supplies, and more. Below. Oh, yeah. They got it. They, this, again, came from our friends also at NBC News. The other site, they've got some of the specific categories, if you want to really get into that.

They don't have the deals yet. I'm not giving those out yet. But they do have all the categories. What's the cheapest thing you ever got on Prime Day? Can you remember? Probably like a phone charger for like $2 or something. You know, like a pack of iPhone chargers or something. I'll tell you what I got.

I got one of those shark vacuum cleaners. They were normally like, no, like the shark, they're the cold, like the stick vacuum cleaners. Yeah. They're normally like $300. I got one for like $80. And I always thought those things were just, that was all hype.

Those things are, those things are awesome. Like, they weren't great. What's a robot shark? It's the robot vacuum, shark robot vacuum. You know, one of those like Rumbos, but it's a shark one. So that's just the brand. Yeah. You've got the upright.

Okay. I got the upright shark. Yes. You got the Rumbus shark. I'll tell you what. Good story on one of the Rumbus. You know, where does Ryan and the kids like to go for a little playtime adventure that might have. some games involved.

I want to say the lake. Oh, Dave and Busters, obviously. Oh, go on. Chris, you know me better than that. Yeah, Dave and Busters. So we were having a good banner day like normal. Snapping necks and cashing checks, tickets, whatever they were. And went over the old prize closet, prize room.

They know us there. Maybe they bring me beers in there now. It's like, it's the greatest thing. So we're choosing. And they've got a Roomba. We've stared at that Roomba. We've gone so many times and gone. And I've always, I've never bought it in the Roomba bullshit. I'm like, that robot is not, the thing's not picking up anything.

Like, it's going to get stuck. It's like, we got too much shit in our house, like got rugs. No, the Rooms are awesome. They actually really work. They pick up stuff. And, you know, I come home in the room. I never bought it. Anyway.

Finally. After some hard work at the games, we worked hard for these tickets, Chris, hard work. We go into the prize closet room show, whatever it is. And we aggregated all the kids and mine, and we got that fucking Roomba. Took it home. Exactly what I thought. Biggest disappointment ever. Now, it wasn't the Roomba, it was the Fumba.

But. Of course. It was something like that. It was a knockoff. I know David Buster isn't selling the premium. Yeah, it was not it. But we plugged that thing in. I said it and forget it.

I came back in. That thing was like munching on the carpet going, like in a noise I'd never heard. My wife's going, I told you not to get that thing. Like you'd see the rug. I knew it would. You know how long we've had that rug?

I'm like, I threw that thing right in the trash. That was a wasted trip to Dave and Busters right there. That's a lot of tickets. $750 room. I don't know. Probably not that much, but. No, they had the Alibaba special.

Now, I'll tell you what we spend on tickets. Oh, yeah, dude, you probably pay a bill over a grand for that thing. Not to mention the hours you put in. I got four kids.

I've seen you in that place, bro. Oh, yeah. Dude, they're working that thing. I mean, and four kids.

Yeah. You drop $500 in there. like before I open the front door. Like, it's like, because if I'm going to drive all the way over to Woodruff Road, if you've been to Greenville, you know this. Like, yeah, the shops at gridlock, that's what we'll call it. My good friend Mike Weston told me that one. I'll give him credit.

We'd like to give credit around here. But in all seriousness, it's to get over there, you're going to spend a couple hours. And if the six offered. Klan. It's been a couple hours with David Busters. Let's just say, you're dropping 500 real fast. Yeah. That Roomba wasn't worth it. But Amazon Prime Day.

Hey, how about you can find another one? We'll say. Things, piece of junk, though. I knew it. You have, you've told me you have, you have the Roomba or the Shark Roomba. I mean, does it work for you? Yeah, I got it, uh, I got it for Christmas. It's great for the dog hair.

Oh, okay. Yeah, I run it like, okay, it's not as good as, you know, a human cleaning, right? But if I run it like every other day with my dog and kind of helps just maintain, you know. Yeah. And it's pretty good about not getting stuck. The technology has definitely gotten better. But because I wanted one that does a mop also, but I've read the technology and the mop in vacuum is not there yet. So I stuck with the traditional back.

It's amazing. Yeah. I love it. You're single, though. You got like kind of a standard floor. You got this hardwoods or hard floor like tile or whatever it is. Yeah. They don't have any crazy.

Persian rugs or anything. You probably have nice expensive rugs. I don't even know necessarily that. It's more like nostalgic stuff. You know, I mean, we have some things that are expensive, but I don't know it's the rug. And, you know. Well, you're in a house. It's probably, you know.

I'm going to too bad. They can't go upstairs. I'll tell you that. It does not walk upstairs. So game over. No. The only thing it gets stuck up on is all the chords for the podcast stuff once in a while. It'll get hung up on that stuff.

It's good for maintenance, but I want to count on it for a deep clean. So that's my feeling. You got the review. You take the BS out of everything. Yeah, that's been my feeling about the Rumba since the beginning. Some people swear about them, though, not me. So save your tickets at the prize closet at DMB and get a Chinese finger trap instead in some ring pops, not a Roomba. Exactly.

Exactly. Or just go buy, you know, what you want to buy, you know. But it wouldn't be as much fun. Finally today, the New York Post.com. Rivian soars as Volkswagen plows $5 billion into the struggling EV maker. quote-unquote game-changing. Electric Carmaker Rivians shares soared 28% Wednesday. After Volkswagen revealed it would invest up to $5 billion to jumpstart,

I like what they did there. The Tesla's rivals growth, Tesla rivals growth. Volkswagen said it would initially invest $1 billion into a joint venture to create what was described as a next-generation soft. defined vehicle platform. That will be used in both firms' electric cars, Rivian is slated to receive another $4 billion by 2026. The deal was seen as a much-needed boost for Rivian,

which has burned through cash and energy. That was mine. And taking heavy financial losses while ramping up production, despite slowing consumer demand for EVs, Rivian said the investment would help the firm churned out more affordable vehicles. So this is a couple of things here with the business side. I mean, like, number one, the EV thing I've always thought was overblown and too rushed for where, like, consumers were ready. They cost too much.

They don't have enough savings. There's not enough gas energy stations. With that said, and we talked about this a little bit pre-up episode amongst the team here. If there was an electric vehicle that I had, if, you know, like, give you some classical market, you got awareness, consideration, intent, and purchase. I'm aware of Rivian. I have consideration. I do not have intent. But if there was an electric vehicle that their intent button might could be pushed down, it might be Rivian.

Because they look kind of like a Range Rover, sleek, pretty good, the SUV. Trucks look pretty cool. They don't have that. I mean, we'll talk about the Tesla cyber truck in a second. That's just, you know, dinosaur, you know, a freaking future car, whatever. But the freaking rivians look pretty good. They have the sleekest look to me. If I was always like, if I was going to get one, I don't.

Like, why do the electric cars have to think they have to be, look like something that we wouldn't want? I don't know. I like they all try too hard. You make like one that looks like a rangerover. Yeah. Or just. Or a Tahoe. Exactly.

Not like a refrigerator on wheels. Yeah. Or iron. But it does look good. I've been to one. It looks pretty nice. I don't know the quality level or the longevity. That's always my questions.

These cars, like it's just going to start breaking in three years and you're going to be annoyed. But they look good if I was going to get one. So I say all this to say, I think that if I had to. to guess. I feel like my taste with cars are generally like in alignment with like other people. Like I think there's probably a lot of people in that boat that, but I'm going to get one. If it wasn't, you know, a million dollars, there's not that much, but it still costs a lot more than those that I might consider that one. So if Volkswagen can get them into, I don't know, that space of affordability considering, you know, what you price, point, value, all that stuff.

get it more in the out of the astro, at the space zone. I feel like that some of these car prices are like through the stratosphere. If you get it more in the eye with that, then it could take off. I think Volkswagen obviously sees that. You ever driven one of these? No, I've never.

I've driven a Tesla. That's the only thing, not a cyber truck. But I see these rivians around not as common as cyber trucks, probably down here, but I see them, and there's one of my building. It's a good looking truck. I agree with you. If I had to hold a shirt on one tomorrow, that would probably be the one I'd roll with. Sawyer, would you drive a Rivian?

Yeah. Drew? Yeah. Would y'all agree that they're on the nicer looking side of the electric? Okay, God, not. I had a feeling. That was not set up, and y'all aren't seeing them, but they're saying yes, and they were quickly saying yes.

Sometimes when I think they think that I want them to say yes, they sort of, of, but they're not really wanting to say, yes, they might kind of slow nod. Like, yeah, I'll agree with you. Sure, Ryan. This was fast nodding, which is the, which means what I, my hunch of the design is it is sort of mainstreaming like sleek cool has that range river kind of look. And I say it's range over. I think, Tahoe, whatever.

Just. Yeah, it looks like a regular vehicle, not in the cyber trick I've noticed. The only people I hear saying they love it is the people that own them. everyone else I talk to is like, yeah, it's hideous or ugly or whatever. Yeah. The cyber truck just looks like the moment it gets a door ding or something, I'd be like, now what? Like, where do I get this fixed?

You know, like, is the body shop really going to know how to fix this? No. And or do anything with it. That's the problem with some of these specialized vehicles. It's like you have to think of what happens when the shit hits the fan. Like, okay. Where am I going and what am I doing to get? this rectified so that my $200,000, you know, vehicle can get back on the road, but not the sand.

Haven't seen him do too well in that. It is. Exactly. How many in Miami are there? Like, when we see a couple around Greenville, even. There's a lot now. I mean, I remember when they came out, you know, you would seem a little more scarce. Even as far back as November, I remember seeing one during.

in Arbazel. But now I feel like every day I see one. And, you know, people are kind of more like tricking them out. You're seeing wilder colors and different wheels and stuff like that. There's just an eyesore to me. I'm just like, oh, like it catches my eye not in like a good way. It's not like, oh, look at that beautiful, you know, Lamborghini or even a normal car. You know what I mean?

It's just like, what is this clunk of metal driving down the road? Yeah, it does look on. Or in Miami, what's this bright pink clunk of metal? Because people are wrapping them all these crazy colors. What is it made of aluminum? Like a lot of the other hiring calls, I assume. I don't know. Or adamantium.

Is that even a... I use that as a terminology. Like that's a real metal. Sometimes it's like from the Avengers. I don't know. Is that actually a real metal? But I just an Avenger's term? Yes, thank you, Seller.

Yeah. It's sort of my universal term when I'm trying to describe like a really hard, rare metal. Yeah. I think it's made of Adamian. The people that know know what you're saying. I get nods, I think sometimes. I think I said it last week. Like, yeah.

It does like Adamianium. I'm like, I think that's made up. But thank you for agreeing with me. Agreeval. People like to be agreeable. Even when they're not sure with Adamian, it sounds like a, you know, fancy hard metal. Anyway, it's summertime. baby the heat's getting hot studios heating up the YouTube products heating up

Chris you stay you got me might have to heat up with that rainstorm I don't know you have to battle through that was trying to cool down I was your paddles out I know I'm gonna see if it's flooded when I head down we'll see it's been flooding pretty easily here any final words my friend boots everyone have a safe weekend and stay hydrated. It's hot out there. Yeah, a lot of people on vacation next week. Hey, celebrate your independence.

We won't have a show until the following week. I'll tell you a light week next week. We may do something fun. I'll record early. But I will say this. Hey, we are independent for a reason. Celebrate. Fire off some fireworks.

Remember, don't take it for granted. It's not guaranteed, baby. You notified us. Ryan, is right.com. Find all the highlight clips. Links to our sponsors. Links to YouTube. Telling you, we're coming for it. We appreciate you. Couldn't do it without you. Appreciate it for making us. Number one, that's why we got this belt, baby. Number one, today I looked at it before we came on the show. Thanks to you, not us. Chris Brobie Hansen on Instagram, I'm at Ryan Alford. You see this blue check marks before you could buy them.

We'll see you next time. right about now. This has been right about now with Ryan Alford, a Radcast Network production. Visit Ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.