Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, April 1, 2022: Metaverse Shopping Is Here

Episode Date: April 1, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Hosts Joe Hamric and Cristina Yasi discuss the Latest Trends in the Metaverse, Social Holidays, Bruce Willis' decision to end his acting career, and a recap about our previous guest, Heidi Cortez, and a brief introduction on our upcoming guest, Raquel Pennington.Here are this week’s biggest marketing headlines:Pizza Hut Rides “Struggle Bus” With Experiential PushTostitos Turns Sounds Of Chips And Jars into Audio LogoDyson Is Betting You’ll Want To Strap An Air Purifier To Your FaceTwitter “Collabs” Feature Could Make It Possible For Users To Co-Author Tweets With BrandsSocial Media Might Be Bad For Teens’ Mental Health At Certain Age WindowsIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My kids are spending probably $50 a month on their tokens in Roblox. Sure. So that shit ain't free. Will Smith slap the shit out of Chris Rock. Sure. I got that a good one. It just is a pack-sun brand. Yeah, they have all kinds of brands.

It's a good day. Tell a lie day. That's another easy one. I feel like it's fun that that comes after April Fool's. Yeah. Like they're kind of in tandem. Why wouldn't it be today? You're listening to the Radcast.

If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, April 1st, 2022, April Fool's Day. Joe Hammerick. There is. Christina Yossi.

What's up? Here we are. We're here. That's for sure. You'd be fooling. Yeah. Thank you. Thank you.

Yes, yes, yes. How is everyone? Good. Good. Yeah. Yeah. Yeah. You got to see the men's national soccer team

qualified for the World Cup last night. That was excellent. Oh, yes. You know, in a loss? In a loss. I honestly don't give a shit about that. Like, they could have lost four to nothing and still qualified. Great.

Exactly. Do it. Wow. I don't care. You love sports. I'm getting into it. Yeah. I had a rehearsal last night with the Greenville Triumph because my play is about a soccer team.

So I had my ass kicked for the first two hours. So you can you try it out for the soccer team? No, they came in and worked with us for rehearsal for the stage. Isn't there like a women's soccer team coming? Yeah, they were the ones that came in and worked with us. Oh, it's the one. The lady triumph. The lady triumph.

Are that their names? I don't think so. I think it's just the triumph. Yeah, it's just the women's division. Lady triumph will be a little. A little questionable. A little suss. Yeah.

But they were great. Suss. My 12 year old said that like all weekend. Susse. Suspensful. That's it. That's what it means. Totally suspenseful.

So we're going to get this out of the way early. Do it. And, you know, the new cycle is fast, but Will Smith slap the shit out of Chris Rock. And it has very little to do with marketing other than being maybe bad for the brand. Uh-huh. Insane. I was watching it live. I was not watching the Oscars.

I was watching like an NIT basketball. I don't know what it was. Something that wasn't the Oscars because I don't really watch the Oscars. Sure. But I turned it there. during a commercial of whatever else I was watching and was typing on my laptop and thought, okay, oh, Chris Roth's a son's day.

He'll at least say something funny. Love Chris Rock. He said something sort of funny. Yeah. Not really funny. What are even that good? What are even that good? Yeah.

Yeah. And I saw Will Smith get out, you know, walking on stage, I'm just like, they got a bit. You know, like, this is something. I thought I was staged. And then even when he swang and, you know, turned around, I'm like, I guess that was just supposed to be funny. It's very theatrical as the slap, too.

Yeah. It looked like he napped. It looked like he hit his own chest to make the sound. Like, it did not look legitimate. But in hindsight, he did hit him. He was in his face. Right in his face. Chris took it pretty well, though.

Dude, that's the weakest. Yeah, I mean, I don't know. Like, people were like, oh, I wouldn't take that. I thought Chris handled himself about as good as he possibly could have. He was obviously disturbed. It threw him off a little bit. Yeah. But a pro's pro kind of handling it.

And I don't know. Like, Will's, I'm not going to judge any. I can't imagine they've got some weird shit going on in the relationship. You got to deal with that. But like there's, he's got some some pain and some suffering and so I'm not judging.

Trauma. Even though I'm condemning what he did. I'm not judging. Because we all have low moments. Sure. Damn, dude. We don't have them on national television. Right. Our just don't take place in live. Right. In billion dollar parties. I don't know what I would have done.

On which end. If I was the Chris Rockin Because I can't imagine Doing that other thing Even if I was super mad I think I would have been too Like Nervous or scared

To get up and walk across the state It wasn't like he was right there No He walked like a 30, 40 feet To get to him Turn a slap Fix his shit And go sit down

What are you doing? And then keep heckling And then win And then he wins That was dog shit I didn't even see him win Like I I was like

Number one I was intending to watch it And number two I was like Nothing will ever be as interesting as that was, so I flipped it back to whatever else I was watching. And they just let him talk. They didn't play him off or anything. He just, like, stood there and cried and cried and talked and talked and talked.

I think if I was Chris Rock, I would have been sitting there. I was like, fuck you. I was talking right. Or like called for a commercial break or something. Yeah. I just can't believe, would anyone else get allowed to stay there? Like, you know, if it wasn't someone as big as Will Smith. Right.

Like, if this was just, you know, a B-level actor, are they not, are they getting, like, carted out? Well, they probably wouldn't have been there if there would be a lot of people there. Right. Unrecognized. Less recognized. Yeah. Right. Well, I've read something where they said they asked him to leave and he refused.

Like, how does that work? Yeah. If you want him to leave, you can get him to leave. Right. Get the police or security or whatever. Give him to fuck out. Right. Well, I know Chris Rock is not going to press charges.

No. It's too much of a hassle. Why would he? What's he going to do? It's like, what's the point? Yeah. The point, look. It just makes sense.

just to make him look. He looks like the big. big man. He looks like the better man here. I heard his tickets have gone sales Chris Rock. Chris Rock's on the roof. He's handling it like a man. Like, don't get me wrong. If someone slapped me, I probably wouldn't have been as classy. But

I give Chris Rock a lot of credit for it. Yeah. I would have at least said something like, fuck you, dude. I didn't think he was in shock. I do too. I might have been in shock too. And then like, uh, okay. It's that performance brain where it's like, there are people watching. There are people watching. A lot.

Uh-huh. Yeah. A lot of people. Well, not as many as you. I mean, let's be honest. The Oscars ratings are pretty shitty. Sure. Sure. Still live around the world.

Right. I know. I'm kidding. I guess the Japanese broadcast did not like bleep out or silence anything. And neither in Australia they didn't either. That's what I went looking for on Twitter. Yep. I was like immediately.

Where is the real footage? Where's the real footage? And it showed up about 10 minutes later. And I was like, that was real. Yeah. I wasn't watching it. I was watching something else. But I looked at my phone and saw like an alert and like went and watched a video.

And I was like, what the fuck? Is that really? I mean, it's pretty late at night. I was like, am I asleep? What, what's going on? Yeah, it was weird. And then I actually was asleep.

And then the memes happened so quickly. Oh, yeah. All of a sudden, I was like, how. Everybody. Did you guys make one? I made one. Yeah, I put it on my story. I was like, I made it about the final four, though.

Sure. Because the games on Sunday were so fucking terrible. Like, you know, put like, Will Smith was U.N.C. and Duke or whatever. And then the other was Chris Rock. Like, okay. Yeah, they didn't get close. That was a little disappointing. Yeah, you just won good games at that point.

Right. You know? That was like a 30, 40 point block. Yeah. It's like, can they talk about all this parody and then you've got Duke, North Carolina, Villanova, and. Who am I leaving out? Not Miami.

No. Kansas. Kansas. Kansas. Kansas. Kansas. Kansas, it is Kansas. Kansas.

Yeah, it's going to be. If I heard blue bloods once, I heard it 10,000 times on radio this week. The Blue Bloods. Blue Bloods. What makes them. Go heels. Go heels. I don't know.

Just been around for a long time. Kentucky's my team, so this has been a pretty disappointing tournament. Yeah. One and done. My bracket. Not great. Busted. Oh, my God.

Day one, I think. What do you do? You win some, you lose most, you know, in your case. Sure. I don't think I won some, though. I had the world's first imperfect bracket where I missed every game. Wow. Every game.

I feel like that takes more skill. You imagine? That's pretty good. Not really. That'd be just as hard, right? I would think so. Because it's one way or the other. So we've had a good week, erratic.

We could talk about the old Will Smith slap for hours. Sure. The slap heard round the world. Around the world. Heidi Cortez joined the show Tuesday. We've got good feedback on Heidi. She was very transparent sharing her business journey. And we talked to fight game next week.

Raquel Pennington, who's an up-and-coming UFC fighter, female fighter. According to her about a month ago, very interesting. And about the backstory of UFC, about her kind of career path, you know, and I don't know. I think I was a little intimidated, like she might come through the screen and kick my ass, but, you know. Only Will Smith does that. Yeah. She's probably pretty tough. No, but really cool.

She's a contender. She's like number five. in her rankings in the world and her division. She's top 10. So a legitimate contender. And it was just fascinating talking how big the,

not only UFC's gotten, but the women's side and how popular it is. And I think, I don't know what it is about. I think it's just the rawness of it that, you know, makes UFC popular.

It's like, you know, you're in the freaking octagon, like cage fighting. And then women in there, like, doing shit that, like, just pounding on each other like guys do. and being technical, like with moves and, I don't know.

Holds and, et cetera. I know, because the women are like even having main events now, you know? Like, it's like the, it's cool seeing, I don't know, that crossover, but I don't know why, I think it's that rawness maybe, why boxing maybe hasn't had that same appeal or something, but the women's division on UFC, certain fights have way higher ratings even the men's. Yeah. Ronda, you can think Ronda Rousey for that probably. Yeah.

Probably. Yeah. But Raquel Pennington. on Tuesday. Fascinating discussion on her business journey, her marketing journey, and social media, helping her blow up.

She was on the UFC show. I'm forgetting the name of it, but where contenders come on and they can make it on the show. It's called. You know what it's called. I don't know. But anyway, if you want to learn,

come on and watch Raquel Pennington on Tuesday. So, yes. I'm thinking about nothing. Don't talk to me anymore. I'm going to think about that until I figured out. I know. It's like right here. Uh, fight club.

Uh, uh, April fools. Okay. Uh. Read my lips. No. Yes.

As good as time as any, because I did get a tracking number, uh, yesterday on. You're being stocked? Radcast hats. Oh. Yeah. Yeah. Yeah. Yeah.

Congratulations on that one. Yeah. The, uh, uh, yes, Radcast hats, branded bills. Branded Bills.com. The official merchandise sponsor of the Radcast. We have. our official hats coming in. Maybe these are loose tomorrow.

Next week, we will all be donning. We won't make Christina wear one. I'll wear one. I wear hats. Oh, that's all right. Cool. I'm a hat person. All right.

Donning our rad cast branded bills custom hats. Yes. Do they have ladies hats? They have everything hats. They got everything. Do you order ladies hats? No, these are like one size. They're gender neutral hats.

Gender neutral. Yeah. They're for they, them, or us. Whatever it is. All-inclusive pronoun hats. Pronoun hats. I don't know. That's probably a thing.

That's probably is. And we provide them and you can get them for 20% off. Not that there's anything wrong with that. Exactly. Sure. Exactly. It's like whatever. I don't want to offend anyone.

Moving on. Moving on. We're holding space. We're holding space. Yeah, creating space. But hey, branded bills, branded bills.com, official merchandise sponsor, Radcast 20, 20, 20% off all your purchases. Get custom hats, get the cool hats they have like this one I have on here.

My. Marica. Marica hat. Brannid Bill's official sponsor of the Radcast. Go to radcast.com. Look under sponsors. You can click the code right there and you don't even have to enter anything in, folks. Go do it. Lazy ass.

You don't need to do anything. Just order a fucking hat. We're leading you to the water and all you get, hey, or a t-shirt. Whatever. Or whatever. Like, I'm getting aggravated. I know. You're stressing me out.

Just do it. That's how easy it is. Yes. Branded Bills. Brandedbills.com. And with that. It's time for another absurd holiday. There's no shortage of dumb things to celebrate.

A redcast, social media holiday segments. Yeah. Perfect. Perfect. Timing is getting better. Every time. This is a light load. This is going to be our fastest social media holiday.

segment ever. Ever. I don't know what it was. There's just not many early April social holidays. April 1st being today is, there's two days today. April Fool's Day. I've heard of that one? Yeah.

I'm just looking around the corner waiting for pranks. Yeah, it's the balloon to fall in water or something. Nick tried to prank us early. He got us a little bit. He got like an eye twitch. Yeah, a little bit. I was like, oh. Hallelujah.

Yeah. And then it's walk to work day. Did y'all walk here? Oh, my God. I thought about it, but the rain. It's so far from my house. You don't live close to here. It would be like a 30-minute walk.

It's not bad. That's you. It should have walked. It's very far from my house. I would be here tomorrow probably. That's what I think about it. April 2nd. First one's a serious holiday.

I did want to mention it. We do have fun on the show, but it is World Autism Day on Saturday. Yeah. So I've had family impacted by that, and I think, you know, we have fun on the show. Sure. So anyone out there dealing with that, it's a good time to varies awareness for it because a lot of people have to have family members or maybe siblings. So, yeah. Teachers.

Yeah, especially teachers. My wife being in the school system deals with a lot of kids that have to go through that and just a treatment. Like, you know, it's just a unique, you know, because they're not, again, it's just. It's just hard to diagnose. It's hard to know exactly how to treat and make them feel comfortable and do all these things. I thought you meant autistic teachers. Oh. No.

I know. I was like seriously? Is that a big thing? No. I mean, it's probably some. Yeah. There might be some. Some.

They might be. It's a niche. High functioning. Yes. April 3rd, National DIY Day Sunday. So get your hammers out. It's the right day. See, at that moment, I heard National D-U-Y day.

I was like, wait a second. Wait a second. Driving under the influence. That would be pretty easy. Yeah. And you would do it yourself. So in a way. Yeah, DIY, DUI.

But you celebrate that every day. Let's be honest. DUI? On the way here. On the way here, I had a couple of microphones. That's why you should have walked. That's right. Perfect.

Call back. Uh-huh. That's what I did. Comedy. W-I-Y, walking under the influence. To be clear, I do not have any DUIs. Have you seen the TikToks? But the DIY TikToks, and they're like horrible TikToks.

Like you put a colander over your head and cut someone's hair through it. Yes. They're very funny. Yes. And then there's the guy that makes fun of it. Who I think we talked about last week. Yes. Who got hired by Pepsi.

Exactly. Can't pronounce his name. Can't pronounce his name. So get out there and celebrate DIY. Sure. Do it yourself. What do you do it yourself? Do it.

Do myself. Uh-oh. Uh-oh. Uh-oh. It's a different day. It's a world party day Oh boy Sunday

Sunday April 3rd Throw a party Why Sunday Hey Sunday fun day That's true The Lord's Day Also that

Maybe Sure I can't think of another Sunday thing World party day So another reason to have a party I don't know if I'm going to be partying too much this Sunday No

I mean it depends on UNC for me Quite frankly Sure Who wins the game Yeah. Who are you pulling for? Heels. Heels, baby.

Go Duke. I don't really care. I wish they both lose. I care deeply. Can they both lose? Is there a possibility that there's a tie and they both get knocked out? No. No.

Okay. Well, I don't know the rules that well. It's fraught, though, because it's Coach K's last season. It is. I don't care about that. I do. Finally, April 3rd. Moving on.

Find a rainbow day. Oh, like literally. World Party Day and find a rainbow day. Today would be a good day to find a rainbow probably, right? Somewhere over the rainbow. Oh, boy. Oh, boy. Yeah, find a rainbow day Sunday.

I don't know what to do with that one, but go find a pot of gold. Yeah. April 4th. This is a good day. Tell a lie day. Oh. Another easy one. I feel like it's fun that that comes after April Fool's.

Yeah. Like, they're kind of in tandem. Why wouldn't it be today? Friday and then Friday's April Fool's and then April 4th, you just get off. lying. Yeah. You know. It's not a joke anymore.

You just call a lie. It's just malicious. Malicious. It's not like a drama on TV. It's not a joke anymore. It's just a lie. You're lying. Oh, that's good.

Tell a lie day. And lastly, on April 4th, hug a newspaper person. Newsperson day. Newsperson day. Newspaper person day. Newscaster? Which one is it? Is it a newspaper or a news person?

It's a literal person day. It's the literal person day. person made of newspaper and you just hug it. Yes. Newspaper person day. Like there's still people delivering the newspaper like on the bike or whatever. A little newsboy? Give him a hug a hug a news person day.

Hug a newsboy. A newsie. Oh my God. Like the musical. That's illegal. There's your social holidays. With that, we're just going to transition right into it. Trends in the Metaverse.

It's cleaned up a little bit. A little bit. It's clean. Trends in the Metaverse this week. I like a few of these. Some of them I hate. Some of them I like. I like this one.

Cuervo. Jose Cuervo enters the Metaverse with the virtual Jose Cuevo distillery. So we have a distillery. Alcohol brands are increasingly viewing the Metaverse not only is a place to advertise, but also for brand education. Virtual bars, distilleries, and breweries provide a space for consumers to interact with brands and learn about how their products. are made. Yep. So you can now get drunk in the Metaverse with Aquabo.

Waring your Nike's. I think they're going to build it into the Oculus goggles. Twits. Tequila comes into it. Tequila shot in your mouth. Hey. I mean, that would get me on there. Right?

Shot of tequila. To the Metaverse. Yeah. Put it in there. Tewa is another for you. Loring people to the others. Lure people to the kids. Oh, Jesus.

So. Metaverse candy. Yes. I put some goggles on and go to the distillery. Yeah. Why not? Yeah. Why not?

Kind of cool to see how it works. I would have to take at least a shot of Jose Aquara before I did it, right? Yeah, right? You have to. I think that's recommended here. It says at least six shots before going into the Metaverse. Six is highly recommended. Yeah.

For a deeper, more memorable level of experience. No, geez. Less memorable. maybe. Yes. Black out in the Metaverse. I know.

More effective. Yeah. Well, we talked about getting drunk and about doing drugs in the Metaverse. Sure. You know, tripping.

This is your chance. It's your chance. Quervo, entering the Metaverse. So go check it out. It doesn't say what platform, one of many. Didn't hit the chip.

Figured out. I think if you Google, you'll find it. Jose Cuervo, the distillery, the first distillery in the Metaverse. So, next,

NFT Project Spot. like R-T-F-K-T, artifact. We learned about that one. He's pushing the boundaries of the metterus, from sneakers to virtual avatars. No company has ventured into as many realms of the metaverse as artifact.

Prove it. They're deep. They're deep. They're deep. Yeah. In the metaverse. They came out the other side. Yeah.

They're realizing. Like Earth 2? It's just another upside down. They're in China. Their initial game plan was to sell virtual sneakers. and create hype through a variety of prominent collaborations. I think Nike actually owns them now. Celebrities like Elon Musk also bought into the hype

and purchased pairs of shoes at their first launch. Such an Elon Musk thing to do. Yeah, 100%. He is an early adopter of their... Strong Elon Musk energy. Artifact or whatever. So they're expanding past just selling the sneakers and providing broader experiences.

Artifact. Owned by Nike, by the way. We talked about that a few weeks ago. Good for them. Selling virtual sneakers, which Christina last week said she's all for the dresses. Yeah, I just think it's an interesting, you know, because fashion is always, it typically does reflect what's going on culturally, whether we give it that credit or not. I found it fascinating what you said, though, about how, and I found it made me think, I was listening back to the episode and I was like how gaudy and how, like, outrageous some of the stuff is that you see it, but you never wear it. Like in the real world.

It's like cost per wear. But you would put it on your avatar because you're less inhibited baby. Yeah. Yeah. You can't damage it. Yeah. Right. Well, that too.

Yeah, you can't spell wine on it. Right. Rip it. Which brings a good. That's a good. That brings up an interesting point with like, you know, our world is kind of built on repeat purchases because things break, wear out. Right.

I buy new shoes. I buy your jeans. In a digital world, it's a fascinating discussion, though, because you don't have the wear and tear. Right. And it's, you know, practical. Or will we? Or will they like your Nike sneakers, if you wear them too much in the Metaverse, the treads are wearing out, you know? That'd be, wow. Probably. That'd be complicated. Yeah. Capitalist idea. I think that's a good idea. That way you have to keep buying them.

Capitalism. That is a good idea. Yes. That is a good idea. I wonder if they thought of that. For some people, you know, people who can afford them. Yeah. Well, if you can't afford them, you're not going to buy them. Right. You're not going to be in the Metaverse. We're not going to be in the The metaverse. Elitist, probably. Elitist. Oh, my goodness. I'm just saying if the Metaverse could have more of an elitist.

The Metaverse ain't cheap, sweetheart. That's what I'm saying. It's a little more elitist. Okay. I don't know if the Metaverse is free or not to be clear. Nothing's free. The shoes you have to buy. The internet you have to pay for and the goggles.

Everything you take, even Roblox, you pay to, you know, I guess for this console and the game. Is there a subscription situation? Let me just tell you this. My kids are spending probably. $50 a month on their tokens in Roblox. Sure. So that shit ain't free. It's like they use their allowance on that stuff.

There you go. My son buys stuff on NBA and Fortnite and all that stuff. Exactly. I get the emails. Skin. Yeah. You buy for $25 on the PlayStation. Yeah.

Seven times today. Yeah. Hey. Hey. Oh. Oh. Oh. That's what I do.

It's coming. The Wild World. Wild World. Uh-oh. Of metaverse shopping. The Metaverse might be in its exploratory phases, but retailers are ready to pounce. So says this article. At the Shopton conference here this week,

apparel companies forever, forever 21 in Pax Sun should off their fledging forays in a Metaverse shopping. Fledging. Fledgling. Fledgling. It's all right. You're doing fine. Yeah, doing good. Flecting.

Flecting. Oh, boy. Forever 21 partnered with social gaming platform Roblox to enable customers to set up their own stores in a place called Shop City. So you can set up your own store in the middle. They have not done that yet. They might do it with Pax Sun. There you go. Yeah, I used to buy stuff at that store.

Yeah. You still do. Do I? I think so. I haven't bought anything. It's been a minute. That banana hammock, you always love. Sure.

I got that at Goodwill, though. It just is a pack sunbring. Yeah, they have all kinds of brains. You wanted it used. Yeah, no, it's already stretched out. Yeah, you get them, they're too tight. You can't wear them, you got to wear them in the house. Yeah, yeah, yeah.

We're wearing the shower. Oh, yeah. There's a little loose head to close pin it in the back. Nick helped me out with that, actually. Help me close in it. Can reach it. Stop. Oh.

Yes. It's a, oh, my God. I'll wear it next time. Bright yellow. I like, it's like, it's like to match your glasses. Moving on. I have a rash thinking about that. Oh, God.

It's pretty good. Moving on. Happy with it. Visa launches NFT program as it considers the digital art a new form of e-commerce. Credit card giant Visa has launched an NFT creator program in an effort to bring small business into the digital economy. We think NFTs represent a new form of e-commerce, says Visa. The one-year immersion program, the Visa Creator Program, will bring together a global cohort of creators,

including artists, musicians, fashion designers, and filmmakers with the ability to build their business with NFTEs. So Visa is helping small business get in on the Metaverse. I like how they introduced Visa as the credit card giant. I wasn't sure. It sounds familiar. Like when you travel, Computer company.

Right, right. Just apples? Not the fruit? Organic or not? Yeah. Branding, but it's fine. Yes. I like it.

We'll see how it goes. I'm not sure exactly how this comes to. The Visa Creator program, but, you know. We get the Radcast on there, bro. I know, that's what I'm thinking. I was like trying to back toward this thing. Yeah. How we get in there.

Back toward the NFTs in the Metaverse. Yep. That's a new. NFTs. Oh, yep. Oh, boy. Good well banana hammocks. Oh, boy.

Windies. You know, washed it after I wore it the first time. Yeah. Right. It shrinks, though. You don't want to wash it too much, yeah. You get shrinkets in the dryer. Yeah.

And burns as well. Yeah. If you put it on too quickly, it burns a little more than it did before I watched it. Yes. So. Windies is unveiling the Windyverse. Oh, boy. Oh, that's clever.

Windyverse. Restaurant with. within meta horizons world. A growing number of brands are launching campaigns in Metaverse. Now Wendy's hot on the heels of other campaigns is getting on the virtual action. Virtual. Don't we all? Yeah.

Get in on it. Virtually. You know, it's cool. I like Wendy's. I kind of, their branding's working on me. Right on it. Tight.

Yeah. Right on cue. It's tight. So this is going to be good, I bet. Yeah. I don't know what the hell Mehta's Horizons world is. I'm just being honest. There's so many of these things.

Yeah, it's one of them. But I have to assume it's one of the bigger ones, and I might go check it out and get a Dave's single. Maybe they could bring Dave back to life. Ooh. In the metaverse. In the metaverse. Like an avatar.

Something about, sure. We can rebuild him. Yeah. Quite a guy. It makes me, you know what a show that makes me think of Westworld on HBO. Oh, yeah. Yeah. I love that show.

Yeah. I can see that. A lot of sex robots on that show. Yeah. That's why I like it. Yeah. Well, I mean, I'll be honest. It's a good show.

It is a good show. It's, uh, Hopkins was on there to begin with. And then, uh, sure. The one guy. The man guy that the black cowboy, whatever his name is, man in black. Yeah, he's, yeah, who's turning out to be like the, I don't know. It's all, but what's funny is, and I forget what show it was where you don't, you, you, you don't show who's a robot and who's real. Right.

That's what better, it's turned into like, hmm, who's a robot and who's not. I think everyone's a robot now. That's a theme in Battlestar Galactica, too. Oh, my God. With the Sylons. Yes. And that's kind of how Westworld is. You watch it, and you're like, now three, four seasons in, you're like,

because some people are coming, end up being one. And then you're like, now you're just like, hmm, maybe they're a robot too. Yeah. Am I a robot? I think everyone's a robot in it. And like, but they think they're fooling one another because they're not, they don't know that they're a robot. Totally. Would you, would you go to Westworld if it were real?

Oh, absolutely. Yeah. You can shoot 100% and just do whatever. Yeah. Yeah. I don't know. Would you take your, would you take your wife with you? Yeah.

Sure. Would you? You might shoot me. Right. Just like, be careful. Careful what you wish for, buddy. I'd go. We go.

Shoot up some stuff. Sure. Rob a train or something. Rob a train. Was that? Mm-hmm. Fybe? Would you go to West World?

I don't know enough about it. I've only, I mean, I'm familiar with it, but I haven't watched it. So that's why I'm being quiet. It's essentially they made a world where you can go and it's, it started out as like, a Western world. Wild West. It's a wild west town. But everyone there,

other than the humans that are going on the ride, it's almost like going on a ride. Like you get brought into the world. You walk around. You walk around and you're part of the Western and there's no laws. So you can shoot in to kill the robots

that look like humans and like, you can act like complete asshole. A lot of sex with robots. Yeah. That's what I am most familiar with about it. About sex with robots. Yeah, yeah. That's very familiar with that.

Consistently. You are. Uh-huh. Acutely. intimately Oh Dis gracious Yes

Hey Did you say moving on Or I didn't hear it No I was actually gonna Give it The old Oh boy

There it is Up there we go Delayed The robots Those robots Or the human Human finger Moving on

For other news And moving out of Trends In the Metaverse Yes So smooth I like this It's quite a pet.

Okay. Pizza Hut. Right. Same. Same. With the experiential push. Pizza Hut's struggle bus seeks to be the cure for the common struggle by giving consumers are respiked from daily life with pizza and a variety of experiential activations.

The bus tour, which includes planned stops around March Madness and college exams, attempts to connect with consumers during months of stress and activity. Okay. This is fun. I like the Struggle Bus. Yeah. Oh, that was pretty cool. It's like a food truck.

Need pizza. Yeah, it's like a food truck. Struggle Boss. I'll do it. Yeah. Right? Only, only if the inside of it is decorated like the old Pizza Hut restaurants were. Yes.

Lots of checkers. God, I love. South Bar in the middle. Oh, yeah. With the kale. The red cups from Pizza Hut are like the best. I tried to buy one of the, this is almost back to like the very first Radcaste did. They sold those.

Oh, like the plastic ones? Yeah. Yeah. Yeah. Pizza. The large. Yeah. I tried to buy it was out of stock.

devastating. I know. Devastating. You were on the struggle bus. I tried to get some at Goodwill as well, but. Yeah. This is a good activation. Look, people, like, I probably had more pizza in March than I can remember.

I don't know what it was with the games and everything else. How do you not? You just have to. Pizza are wings. Yes. Or both. I had a lot of nachos. Ah.

Yes. Cool. I like nachos. Thinking outside the box. Oh, yeah. That's like the one thing that our entire family likes is like nachos. Yeah. My kids are still like picky eaters.

They'll eat the hell less of some nachos. How do you fuck up a nacho? It's hard to just like, I don't know. Yeah. Even the nachos at like the ball game where they're just the shitty chips and the cheese. But those are the best. Still pretty good. Yeah, it's like not cheese.

It's, you know, plastic basically. Molta lava, yeah. Molten lava. So good. Burn you. Love them. Right. Right. Definitely burn them up every time.

Oh yeah. Can't wait. Yes. What are you waiting for? Speaking of nachos. This is, this is really aligning. Stars. Okay.

Tostitos. I really like this. Turn sounds of chips and jars into audio logos. Spoken word audio content listening is up 40% in the past seven years. This trend is largely fueled by younger and multicultural listeners. Additionally, there are approximately 86 million podcast listeners in the U.S. alone. Yes. At least half of them.

Probably right now. The popularity of such program have driven a need for brands to have a use. Unique audio signature. Yes. I don't get it. Audio signatures have become more prevalent years. So the crunching. The Tisos and the jar are opening.

Is what, though? Audio, like, sound effects. Like, you'll have them. They're going to play them. They're going to use them. Like, if you have a brand. Like, ASMR. Yeah, and if you're, you know, you have a, like, we all recognize the Nike icon, like the checkmark.

Sure. And this is a, the Nike swoosh. That's what's called. And this is a, yeah, you're right. You're right. I know I'm trying a woman's playing over here I know

but this is just like you know this is the auditory signature I think it's really brilliant sure I like it crunching I still don't get the sound

like the I understand what sound is and I understand the sound of a chip and sound of a jar but they're gonna they're creating a branded memorable sound

of like chips crunching or the jars opening they'll use it probably in social media posts they'll probably do it when they do like when they become a sponsor Tostitas

like you on the podcast. We love you. Sure. We'll play those sounds before we maybe teed up the promo. Okay. And it's a recognizable branded asset. Instead of just, you know, next time you threw a party, you should use Tostito Scoops. Kind of like like this.

Sure. That's a branded asset. Okay. In the metaverse. But it's just a lot of chewing. Sure. Okay. I definitely understand now.

I'm going to sit down. We can keep talking about it. No. Can we? explain it some more. Explain. Explain. I actually needed that man and woman explaining a little bit.

That's just explaining. Sure. Yeah, sure. I know we talked about this pre-episode and quite interesting. Dyson is betting you'll want to strap on an air purifier to your face. Dyson's launching a strap on to your face. They're launching a strap on of your face. And the maker of high-end vacuums and air tools on Wednesday

Unveiled headphones that double as a personal air purifier The new device called the Zone is comprised of over-the-air headphones And a visor that runs across the mouth and nose Creating a clear air-clearing air bubble for the user While simultaneously blocking city noise So you block the noise, you block the bad air There's a filter in it or something? It's like an air filter around your face

All right well seems like maybe a COVID-Dilis. avoider? I don't know. That's kind of what I'm wondering if that, if it's just a... They didn't market it as that, but yeah, it sounds a little bit like it. I feel like they could have brought that out a year? Yeah, could they be a little behind? It does feel a little European.

Like, this, I feel like we'll definitely... European strap on. Yeah. Launched in your face. Launched. Yeah. For purification purposes. Dyson vacuums, I will say, are quite good.

So are their blow dryers. Oh. They have those things in the bathrooms sometimes that you can stick their hands in infrared, intrared. I thought there's like, blow the air really fast, like more concentrated. I think that they did a study in those things, not just germ killing as they say they are. You know, I have no problem with Dyson.

I think our vacuum cleaner's Dyson. So I'll support the brand. But I think this is, I'm not putting this thing on my face. No. You know. It's a lot. It's a choice. It's just not only does it look ridiculous, but.

I'm just not sure about all that shit on my face. Well, and I typically wear my headphones if I'm, like, walking or jogging. Yeah, I don't want to go jogging with a helmet on. You know, the guy in the gym that puts on the air reduction mask? Yes, yes. It'd be like that guy permanently. And then if you've got sunglasses on, like, you're like a freaking Terminator. I mean, I just...

Are there sunglasses on the thing? No, there aren't. I'm saying if you were to. Yeah. Yeah, you look like Darth Vader. It's hot. Yes. Thanks Dyson.

I don't know. Strange. Strange play there. Yeah. This is my Darth Vader breathing. I need the reference. Wow. Read my lips.

No. Sounds like Darth Vader. She's spicy today. Yeah. It is spicy. Did you eat some testitos? No, I just didn't sleep. Oh.

Good. Really? Yeah. Didn't sleep well? Not well, no. I didn't sleep that well last night either. Maybe because I stayed up too late working on a report. But I slept like a baby everywhere.

Oh, I came there. She's like, why are you still awake? I'm like, oh, started working on this. didn't stop to like 2 a.m. Twitter collabs feature could make it possible for users to co-author tweets with brands. You can collab on Instagram, but what about on Twitter? What about it? What about it?

Now we can. The social network is continuing to work on a feature that will allow multiple users to co-author a tweet. If you can't write it yourself, you work with someone else, which is referring to it as collaborations. The option is yet to be made publicly available. It only works after one user accepts a request to collaborate from another. So it's exactly like Instagram. Exactly like it. Yeah.

Yeah, but still kind of like, let's collab on writing this funky, clever tweet. If you can't write a tweet, I mean, come on. Yeah. Tweet this. Right? If you can't create, compose a tweet, maybe just don't. You don't need to collaborate with, you might need to collaborate with like a book or like a Jewish teacher or something. You know what I mean?

Yeah. But if it's for branding. I start collabing with a ghostwriter for all my tweets. Sure. It's me. I'm the ghostwriter. Joe, you're a writer.

Yeah, sure. Can you just start writing? I'm going to collab with you. So they're funny. You're not going to like it. It's better than that diarrhea. Of the mouth. Yeah.

Well, that's maybe. Yeah. He knows. So yes, coming Twitter collabs. I sort of get it, but don't get it. I don't know with the writing. I'll have to wait to see it. I don't know.

I know in one way it makes, the same thing as like Instagram, but I feel like there's more of that natural engagement on Instagram. Yeah. Yeah. Like, okay, it's a picture and it's brand or it's a video. You're doing live video. Totally.

And I guess you could do that on Twitter. I don't know. But it's the same thing. Like, it makes more sense for them to do this than to be like, we're going to set that part out. You know, like I don't think they lose anything by adding the feature.

Joey and I use it all the time on Instagram because we'll post the like the, yeah, no caring videos and one of them. And then you share, you know, audience. It's better for the algorithm and everything, which makes sense. But I guess I could see this maybe if you collab like a branded sponsorship.

Right. And you're, it's an ad, but you're collabing with Coke and you're, oh, my Coke is so delicious. I don't know. Yeah. Grudgeon. Really plugging that. Yeah. I might get on Twitter.

I'm going to get on Twitter. I think you should. Yeah, I think Twitter is worth having. You'd be perfect for Twitter. I'm going to get on Twitter. Yeah, you would be. And you're witty. I'll retweet you.

My problem is like, I just. I don't know, I think of something and then I don't get on. Like, I'm a complete consumer on Twitter, a very little giver. Sure. You know, more of a taker. Well, you know. Moving on.

Yeah. In the least shocking news, I wasn't going to mention this because I don't want it to be bad for business. But we tell the truth here on the radcast. Yeah. Social media might be bad for teens' mental health at certain age windows. This is interesting to me. Social media, is more strongly linked to bad mental health

for adolescents and teenagers during years around puberty and when they're probably about to leave home. So some very specific time periods, not necessarily as a whole. I think it's like that impressionable maybe stage. Sure. Yeah.

Yeah. Yeah, because they're about to leave home and not have that supervision, I guess. Exactly. Yeah. And it opens up comparison. I mean, part of me says if you taught your kid the right stuff, that they're going to be okay.

Yeah. But then I guess the other side of me says they could have something in their brain that you don't know about. You know what I mean? Yeah. Trigger by something or whatever. Well, and when you're younger and more impressionable, like I have time limits set on a lot of my social apps because it will put me in a bad headspace at times. Yeah. Like depending on what's going on in my life.

But I feel like if you don't have, you know, the parental supervision and you are just like constantly consuming this narrative and constructing this narrative and It really is, it creates a culture where it's all about you. I can absolutely see how it might not be the healthiest. Maybe it's not particularly dangerous always, but the health is an interesting argument. I just, I look, social media is a big part of our business and like I support it. Yeah. I see the benefits of it as a whole. I love it.

But I do as a father have kids and I go, I didn't have the pressures of that when I grew up. I almost wish. Not even close. You know, and like I'm going to not fight it, but like I try to, I'm going to try to keep him off of it as long as humanly possible. Right. And even like I grew, I had it, I've had social media for most of my life, but it's changed so much. Yeah. And even when I was in high school, the pressures and the pressure of everything having to look a certain way and even, not even, you know, personally, but a consistent aesthetic and consistently posting.

Yeah, we didn't have. If somebody had cooler stuff and you, you just saw it in first hand, you're like, oh, he's, Mustang or whatever and I'm going to shitty Buick or whatever. You didn't care about likes or comments or you know. Didn't exist. Right. It didn't exist. My son is dirt. He's about to be 14 in May and he has TikTok but he has TikTok because

he's in a bunch of our TikToks and stuff like that. Totally. So he wants to watch him. If you're going to have child labor, you at least let him view. Yeah. Oh yeah. He doesn't have a... That's how it works. That's how you pay him. He actually said he got recognized at school the other day. Some some kid came up and was like, oh, are you in all those TikToks? That's cool. Yeah.

Played it off. No big deal. That'd be deal. But yeah, he doesn't have Instagram or kids don't do Facebook anymore, I guess. Not typically. My daughter doesn't have Facebook. Not typically. Yeah, I've deactivated mine.

Facebook's the one that you just go look on to see if people are doing dumb shit, I think, right? Yeah. I mean, I think it's where the, it's still where the most active people are, like the most. Yeah. It's like 53% of the world's on Facebook, like literally. But isn't that probably because it was like the first one? It was, but it's still the most active because I think just scale and people that are, you know, like, I think it's more keeping up with friends and family truly, like, you know, and not as. It's a little more relational as opposed to like just following.

Easier to use to. With some distance. I think for older folks, I think it's easier to use. Well, 45 to 65, it's definitely the highest demo. Oh, my God. Yeah. Instagram is pretty much everything else. and TikTok's coming fast.

Yeah. Snapchat's not such a big deal anymore, right? It's still a deal. It's still a deal, but like 20 to 30 year olds, yes. Yeah. But not a ton outside of that. I mean, there's certainly pockets. I feel like Snapchat still had a hard time kind of shaking,

being a little bit questionable. Racy. Yeah, just with the, even though you can do the exact same. Yeah, even though you can do the exact same thing on Instagram now, I don't, like, to me, Snapchat's still kind of like, Like if a guy asked for my Snapchat handle, I'm like, I would rather you didn't.

Yeah, you're going to get wiener picks. Getting those flexed. All that flexing. All that. Did you copyright that or? I think I'm going to. Okay, I'm really flexing. Yeah.

I would. Had Tori Kilmousa on the show yesterday as we're concluding here. And, you know, we were texting. And we pre-episode made the joke about flexing. Sure. You know, I think works. Do you want to explain it? I think it's a great idea.

Well, it's sending big flexing muscles. Yeah. With no explanation. Or even just like weird flex, like a brat. You know. You could do a flex. Yeah, you could see just like a picture of your rims or something. Yeah.

Yeah. Yeah. I like that a lot. Copyright. Trademark. Trademark. Tradcast. 22.

We're going to make a sound bite of it. Yes. And you could do whatever Tostitos is doing. Yeah. Which I still. No, you understand it implicitly. Yeah. Yes.

We explained it well. I don't get it. Anything exciting to pass on to the listeners, Christina Yossi, as we close the door here? Tickets for my show are on sale at the Warehouse Theater in Greenville, South Carolina, if you're around. Or if you want to fly in. Or if you want to fly in, yeah. It's a great town.

It is. You got the bridge and shit? Yeah. Up and coming. Up and coming. Yes. Up and coming. When is that, Christina?

We open April 22nd and we close May 7th. And the show's only 90 minutes. So it's not, you know. How many shows the day are we talking about? One. Must be easy. Yeah, it is. Total breeze.

I don't do this professionally. Lots of soccer. Yeah. Lots of soccer. It's very funny, too. I'm not in. I saw some new material. Mail parents.

Yeah. On Instagram. Yep. Yeah. I get so excited. I think it's so excited when it pops up like on my TikTok. I'm like, yes. It's so weird too because like one will get 100 and something thousand views.

then one will get like 800,000, and then one will get like 20,000. I'm like, how does this work? What is this algorithm? The ones I always think they're the funniest are the ones that don't do as well. The man's trying to get you down with the algorithm. I feel like, yeah, a little bit.

As Denzel Washington would say, when you're at your highest, that's when the devil tries to bring you down. Sure. Sure. Usually when I'm... So just don't slap anyone. We'll just don't slap any way.

And then you'll win an Oscar. Usually when I'm super high is when I see the devil. So is that, funny man or not is that nick is that pretty close yeah let's what he meant okay come on get higher good then works out fine that was good

oh goodness gracious the radcast the radcast we've had a good episode I hope everyone enjoyed it you know where to find us we're at the radcast dot com search for today's tostitos flexito's flexing or dyson flexing flexing trademark hashtag flexing flexing flexing

trademark i'm at ryan aulford on all the platforms for joe hammer at christendiasi we'll see you next time on the radcast to listen to full episodes or to contact us visit us on the web at the radcast dot com or follow our host at ryan alford on instagram thanks for tuning in