Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, April 22, 2022: Roblox Metaverse Deceiving Consumers?

Episode Date: April 22, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Cristina Yasi talk about the latest Trends in the Metaverse, Social Holidays and a recap about our previous guest, Jesse Palmer and a brief introduction on our upcoming guest, Nate Kennedy.Here are this week’s biggest marketing headlines:Miller High Life Dresses For Expected Wedding Boom With Tie Bar DealWhat Gen Z Wants To See From Brands As Metaverse Attachments GrowCoinbase Launches Nft Marketplace In Hopes Of Appealing To Crypto And Mainstream UsersJameson Takes Over “Orange” On Pinterest To Introduce New WhiskeyNetflix To Introduce Ad-Supported Plans In A Major ShiftIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

revamping the Nintendo Wii. Did you have the Wii fit? What do you think? My dad always says the figures don't lie, but liars figure. My Pinterest ads are the only ads I pay attention to. I love Pinterest. I love it when people pay attention to ads. Right?

You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys. What's up? Welcome to the latest edition of the rad cast is Friday, April 22nd, 2022. It's our weekly marketing and advertising news show. I'm Ryan offered your host and welcome, Christina Gassie. I'm so excited to be back once again.

Yes. Friday has. Friday, Friday. Another good Friday. Every Friday's good. A. And 2222. Hey, that's right. Did you celebrate 2420 this week? Um, not in the traditional sense, no. Yeah, I didn't either. Nick, did you celebrate 420? Did not celebrate this year.

No. Yeah. I liked a couple memes. Yeah, the things were good. Chuckled when I wrote the date out. Yeah, right. That's about it. I know.

I don't know if I'm cool enough anymore. I have friends that still smoke and stuff. I'm just not around that shit. I don't know. The couple times I've done it, I get nauseous. I mean, I never get nauseous. I enjoyed it, but I, uh, It's just not in my lifestyle anymore.

Sure. Sure. So, yeah, definitely did not get nauseous. But happy 420 to those of you who did celebrate. Yeah, whoever did celebrate. So I hope everyone's had a great week out there. We've got tons of topics today. Yes.

Lots of topics. And I'm going to get right to you because, hey, look, the freaking Bachelor was on the podcast this week. Jesse Palmer was on the show Tuesday. If you haven't checked it out yet, go listen, go watch. Jesse let his hair down. I was fan girling. Yeah, he's cool dude.

Yeah. I mean, I thought he, you know, I say he led his hair down. I thought he was like raw and real. And like I tried to get him to open up and I think he did. I think we had a good 35 minutes. No, I think everyone from that franchise is so much smarter than they're allowed to be on television. Yeah. And he had me, he had the impossible task following Chris Harrison.

And I think he's done it. I gave him credit because having watched, we don't, we don't watch every single show like we used to be watching enough. and I saw enough with him. I was wondering how he would be able to kind of play the middleman. Right. And I thought he did an admirable job of kind of putting it in neutral. Right. He made it about The Bachelor and now he's making the Bachelorette coming up.

I wondered how he balanced that because he's not necessarily, you know, an over-the-top person, but he's been the star on those things that he is. And when you're the host of The Bachelor, the Bachelor is the star. Exactly. And I thought he did a good job of balancing that in an impossible situation following Chris Harrison. And so I gave him credit for that. And then, you know, we hand it up over some college football stuff. But hey, look, how can you not?

How can you not? You know, especially when the old ball coach, South Carolina's previous coach and Florida's previous coached him. And so it was good. I enjoyed our talk. And, you know, we, you know, he happens to like most of my post on Instagram now. also, you know, like Jesse and I appreciate you, man. Are you best friends now? We're BFS on Instagram.

No, I mean, he's cool, guy. That's cute. He's cool. He thinks he's cool than he gets credit for. I think I know he's one of those. Yeah. I think you get the exact amount of credit you should. Wow.

But I think a guy like him, good looking guy, seemingly has it all. Right. It seems like it's come easy or something. And, you know, we kind of went right at that. You know, about the work he puts in, the consistency he has, and how much time and effort he puts into it. Right.

It doesn't just get handed to you. Yeah. You know, those things don't just fall on your lap. Nope. Just because you're a good-looking girl or guy. Right. Right. You got to work.

There's effort involved. Yeah. And upkeep. Exactly. So enjoyed that. Next week, Nate Kennedy joins the show. Nate is a entrepreneur's entrepreneur is what I'd call Nate. lots of great insights on marketing, building funnels,

what it takes to be an entrepreneur and make different revenue streams and just a really kind of cool down-to-earth guy. Nate Kennedy is next week, so look for that episode on Tuesday, wherever you listen or watcher. It's up on the radcast.com. We could use the web traffic instead of Apple getting up, you know.

So we should be listening and watching all the shows. But we know, you have these shortcuts for Apple. I do too on my phone. but check out the radcast.com. How's the week been overall for you? It's been good. It's been good, productive. I've been, you know, working and rehearsing,

and my show opens tonight, actually. So that's exciting. Hey, congratulations. Thanks. A lot of hard work. Absolutely. I'm ready for an audience. I bet.

Yeah. It probably gets to that point. We're like, okay. Right. You're like, someone laugh at the jokes. Yeah, especially when you've got stuff that gets reaction. Right. Exactly.

Like, is it funny? Or do we just think it's funny? Yeah. Exactly. That's what my head would be going. Oh, God, is it going to be funny. I'll laugh at serious parts, which is always off-putting. You're like, oh, okay.

Nick said he was going to show with some tomatoes. Is that acceptable? They let you in with a bag of tomatoes? I mean, we have oranges in this show, so it's a, it's a produce, a produce involved show. Is that still a thing? It's not, I mean, encouraged. All right. I'm kidding.

It was a thing at some point. Oh, yeah. Back in the day, like if it was just not good. It was, yeah, Shakespeare. Yeah. Very high stakes if you didn't like it. So it would be thrown at you. Yes.

So it had to be good. You know, this was a late addition to show notes and could very easily be one of the news topics. But I talked about this, it seems like six months ago. But Mountain Dew is relaunching Flaming Hot Mountain Dew on this weekend. This is news to me. I've missed this. Flaming Hot Mountain Dew, which sounds horrific. Wow, I'm excited and scared.

And the billboard headline is See You in Hell. Oh my God. The drama never end. Yes. I'm like, okay. That feels like they had months and months of months of like, what is it going to be? What is it going to be? And one guy was finally just like, all right, it's see you and hell.

That's it. Yeah, not only we're going to give you a drink that's probably hard to drink. We're going to be sacrilegious at the same time. Well, and it's going to be used in cocktails. Probably. Probably. just going to make it even more painful. Or palatable.

They need to... I put some vodka in a... What would you put the flaming hot mountain do? Like... Fireball. Really? Double hot. Oh, yeah.

Goldschlager. Oh, my God. Oh. There it is. There it is. So I do let... Let's be clear here, folks. The reason they do these kind of things, this is a PR play.

This is a brand awareness play. This is not because they think... they're going to sell thousands and millions of flaming hot mountain do's forever. So this is total PR awareness building. Yeah. So when you think about these things from a marketing perspective, these outrageous things, a lot of people that get real practical like,

well, who wants that? You know what the point was? For you to say that. So, yeah, it's the you talked about. And so, you know.

There you go. We talked about it on this show. Yeah. Because if that said cherry mountain dew, it doesn't go. It doesn't make this show. Right. You might buy it at the gas station, but you're not going to think twice about it.

That's right. You think you hate it now. But I'm going to be haunted by Red So, Flaming Hot Mountain Dew. So, yes. So hats off the Mountain Dew. I love their marketing in general. And I'm going to taste the Flaming Hot Mountain Dew. We should do it on the show.

We should. We will. Perfect. Perfect. It's a date. And you know what else is a date is when I wear, all right, Radcast hat. Oh, there it is.

Yes, it's on today, folks. I know you're wanting it. And the only way to get it is brand of bills.com. Radcast official merchandise sponsor, Radcast 20, get 20% off all purchases. Tell them we sent you the Radcast has official gear. We have another set of hats that I was checking on. I was supposed to be here next week. It was a patch that took like five weeks to design.

Handcrafted. Exciting. Yes. But in all serious, we really appreciate our proud sponsorship with branded Bills because it's the stuff that I actually wear. Good fitting. Great quality. Good fitting, great quality. And you know what?

I told them that you, Christina, could use some, you know, what are the female products we need to push? I love a good hoodie. You know. I'm a hoodie forward person. There we go. Some pullovers. So Radcast20 visit brandedbills.com. You can also visit our website, the Radcast.

On the sponsors tab at the top. You'll go to that. Click the button to Brayette Bills and it plugs in the code for you. There you go. It's easy. Custom orders, all kinds of state gear. This is not like cheaply designed stuff. Really great designs.

They've got a great artist team. Looks really cool. Very sleek. Very sleek. So go and check out our sponsor, branded bills. Brandedbills. Brandedbills.com. You know, there's a few social holidays, we're going to mention.

Yeah. And it's kind of hard not to talk about Earth Day on Earth Day. Of course. You know. Happy Earth Day, like, feel the ground. Right, right. Go for a walk. Go give the ground a hug.

There you go. There you go. Plains of flour or something. And somehow, some way, it's jelly bean day on Earth Day as well. Wow. Wow. That feels like kind of contradictory. Yeah.

I do love jelly beans, though. I thought they were round. Are jelly beans technically round? Or oval or what do you call a jelly bean shape? I would say it's oblong. Okay. Hallelujah. It's my bachelor's degree coming up.

Yes. So I have some jelly beans and hug the earth today. There you go. A couple others that, you know, we're worth mentioning. Tomorrow's Saturday, April 23rd is National Picnic Day. And it's supposed to be 80-something degrees in South Carolina. So celebrate it. It's going to be sunny in 82.

So go celebrate. Going out of the park. Yeah. I do love a good picnic. Who doesn't? I truly. It's also Shakespeare Day Saturday. It is Shakespeare Day.

It's Shakespeare's birthday. We'd be 450-something-something. Yeah. Can you talk like Shakespeare? I mean, I could like risk. I mean, what would you do if I said, okay, because it's talk like Shakespeare Day on Shakespeare Day. So if we're doing that, it would be Iambic pentameter. So if I were to say, let us all go to Starbucks after work, that's Iambic.

Da-d-d-d-d-d-d-d-d-d-d-d-m. Even though I'm not saying thou or, you know, using more archaic language, that's the rhythm that Shakespeare writes in. It's the beat that matches the human heart. There you have it. Only here, folks, will you learn how to properly speak like Shakespeare on Shakespeare Day? And you have a day to practice from Christina's lessons. Look at that.

Let us all go to Starbucks after work. And look, and you know why they should? Because it's National Take a Chance Day as well. Look at that. So take a chance and speak like Shakespeare. Low risk, low reward. Yep. And, you know, I couldn't help but call out one last day.

There's a lot of days here. But Monday is kissing makeup day. So if you're out there and you're in a fight and argument with a loved one, just kiss and make up. Alternatively, if you want to start a fight, start it before Monday. Start it for Monday so you can make up on Monday. Hey, that's a good strategy too. Yeah. We like that.

We love to pre-plan fights. Yes. A few social holidays, you can't and should not miss. Now we're going to get into some of our Metaverse slash NFT slash Web3, the articles. There's some good ones here. This first one was a little bit of a head scratcher. Hermes. Hermes.

Christina is a... I wondered when I saw it. I was like, I wonder if... No, I said that because I wanted to watch your response. Because Christina is a connoisseur and a very well knows her. female brands. Yes, I do my background is in the fashion industry. Yeah, fashion industry. So it's not Hermes, it's Hermes. Hermes. I want to say Hermes, you know, like, but I can't, I have a hard time saying Armeys. I guess I just said it, but I always, even though I know it's not

Hermes, I can't, I want to say Hermes. I know when you see it. Yeah, when you see it. It's hard. But anyway, they're considering using the Metaverse for communication, but they're not going to, you know, to make bags there because they want to focus on craftsmanship. So in other words, they don't want to miss the boat with everything that's happening in the metaverse, but they don't really want to. But you're not going to buy an Arme's scarf in the metaverse. Yeah, that's the stance they're taking right now. That's smart to me.

I think that that makes more sense to me for these luxury brands or these old fashion houses. Yeah. I think that's the fine line here with brands. If you've established your brand on craftmanship and luxury. luxury, how that holds up in the metaverse that's now cartoony and a bit not real, for lack of better words. I mean, obviously, it's not, right, right, right. It's not tactile.

Yeah, that that is a fine line to hold. Very interesting. So it are maize drawing the line that says, they'll do communication. They'll be involved in the metaverse. They'll dabble. Whatever that is. Right. Maybe they're, you know, maybe they'll put their look.

I think the best way to put this is we'll put our. logo up. Right. Right. You know, put some branding. We'll some billboards. We'll keep you talking about us. On the digital highway, we'll have billboards up.

Perfect. But we are not going to have our actual scarf. Yeah. On there. Air maze there. So one of the founding members of NWA goes from straight out of Compton all the way into a health care metaverse. So many words.

Yes. That don't feel like they connect. Look at him. Like a line of rappers before him, Arabian Prince, a founding member of the groundbreaking group, NWA is waiting into the virtual reality world. It says unlike counterpart Snoop Dog

and Method Man who are using the Metaverse as a gateway to exclusive entertainment and games, Arabian Prince wants to use the digital world for more than a form of escapism. He's looking to create a photorealistic digital twin of the U.S. health care system, one where patients can interact with doctors, get prescriptions,

and entame feedback on care more easily, quickly, and cheaply than in real life. So, in other words, it's hard to connect the dots here. A little bit. Telehealth, but in the metaphors, maybe. Because you still, if there's any treatment involved, you're going to need someone to actually touch your body. You know. And not just your avatar. Right, right.

So I'm reading between the lines here. And what Arabian Prince has to do with any of this, other than being a sponsor, is unclear. Cool. As long as your understanding matches my understanding, I feel better about it. Photo realistic digital twin. I just take that as... Sounds like a deep fake. Yeah.

Trying to make it exactly as close to it as a pot, mimicking the health care system. Which could be helpful for, I mean, I just think of like medical school and training. But... Yeah. I'm trying to walk through like the practical use case for that. Right. Like if a doctor came in was like, I'm going to do surgery. I guess what it is.

I guess so you get the impression that you're interacting. Like if you have, let's just use the current use case. So put the goggles on. And my avatar walks into a med center. And there's a doctor there. And it's a real person that says one and one. They have doctors that are staying in their goggles all day, I guess. Oh, yeah.

And you interact with them. But the thing is, they can't physically check your body out. Right. I don't know how that comes together. Like, how is that any different than a Zoom call? And maybe, you know, in this one article, it doesn't go into the full details for how that will all happen. Sure. Sure.

You didn't check some sources. You know, your avatar is going to need some Zoloft, you know. It's like, man, I'm getting real stressed out here, Doc. Well, my body has cancer, but my avatar has. depression. Right. Oh, God. It's like,

Oh, my word. Dual personality. You know that's coming. Dual personalities in the Metaverse. Oh, boy. Well, yeah, because aren't students saying that they feel, when people feel like,

they feel more themselves based on their avatar than they do? Yeah, well, we're going to get to that. I've got a contrary view to that date article. Oh, I'm ready. You read ahead on the show notes. Emerates is to launching NFTs and an experience in the Metaverse for its customers

employees. The UAE airliner unveiled its plans to soon launch non-fungible tokens. An exciting immersive experiences in the Metaverse for its customers and employees. Airline announced its plans to build signature brand experiences in the Metaverse, including both collectible and utility-based NFTs.

The airline has already started working on their first project, excuse me, expected to launch in the coming months. So you're going to have a – That's wild. You're going to have an airplane. You guess we'll be flying in planes in the Mettys. I don't know.

Like, you know. Right, for Earth too. Can I get a little more seat room on the airplane in the Mettys? Yes, I'd like the window seat, please, if you don't mind. Yes. I can see whatever it is that's out there. Exactly. All those air maze billboards.

All those air maze billboards. But, yeah, be on the lookout for all your U-A-E-N-F-Ts. That's United Arab Emirates, isn't it? Yeah. It is. And what's interesting here is how they're going to connect the real world and the metaverse world, these online. Yeah.

You know, like these activations that I see where they're connecting the two, like with loyalty and other thing, like make a lot of sense to me. Sure. These obscure mentions that don't go into that detail and don't seem to have that connective tissue of real world off because the reality is we aren't in the mainstream of everyone putting on these goggles or being in the universe every day. Yes, our kids are playing Roblox a lot at the time during the day. But even them, it's not, you know, every waking moment.

Yeah, yeah. So you've got to connect the offlinely online, folks. All right. There's your tip from all this. Disney patent proves it's readying itself for the Metaverse. I'm surprised they're so behind on this. Yeah. It says they've hired someone specifically, you know, overseeing it.

And they didn't come out with exactly, but they are getting patents like a lot of these companies. It's going to be interesting where all the patent stuff lands, you know? Yeah. Yeah. You can't use that. There's going to be everybody just suing one another? I mean, possibly. It's happening so quickly.

And it, I mean, it's such a great area, I would think. And I don't know if they're just tied to their brand, you know, out seeing the actual patent they're filing if it's just tied to their brand assets. Sure. Or if it's actually, like, new functionality they're patenting. I got you. Yeah. But we'll see.

So Disney's filing a lot of patents, but no real firm plans on exactly what their execution is going to be. I thought this is pretty interesting that Roblox is getting sued by a company because it's saying they're deceiving customers according to a TINA.org investigation. More than 50 million daily users, approximately half of which are children aged 13 and under. Yep. Roblox, one of the biggest players in the rapid. expanding world of metaverses, but according to an investigation by ad watchdog t-I-N-A.org, advertising is being pushed on millions of unsuspecting Roblox users in numerous ways because they failed to establish any meaningful guardrails.

Which is interesting. I'll say this. I'm going to give an example. So I bring that up to say, if you're considering these types of executions, you need to cover your legal rear end. Right. And number two, so I got, my kids were playing this over the weekend. And I had a couple, had heard, you know, we've been talking about them on the show and stuff like that. So I had them look up some of the executions.

Nike, I've talked about does a great job. It's pretty integrated. You can find it easily. Wendy's is on there. It was really convolutic. We would go to the search bar within Roblox, like to look up some of these things. Sure. The brands have not done a great job of making themselves stand out within the search functionality of Roblox.

So there's a tip. If you're building a Roblox execution, you better be findable because all this PR you're doing. Because what happened is we looked up Wendy's because we wanted to go to the Wendy's restaurant. And there were like 12 worlds that had kind of been created. Most of them, all of them were not even the actual branded execution. They were like kind of cheesy one-off. Yeah. I built a Wendy's store.

That's very problematic. And so it was problematic even finding the branded execution. And I asked my kids that they had found it. And then we went to a couple of the others. And so you've got to make your search, you need to be easily findable if you're going to build these experiences. So they have like off-brand Wendy's in the Metaverse. Yes. They look, someone's designed it themselves.

Right. Which is flattering and does help the brand. I mean, anything that's kind of, hey, people find out. Right. Right. It's building awareness. But if you're going to go to the trouble of building a fully branded experience, let's make it super easy for people to find. First thing to pop up.

Should be the first thing to pop up too. So I've been negotiating with my. Roblocks. Yeah, seriously. There you go. If you're working with Roblox, get searched functionality. Pay for that ad, man. Nail down.

So Victoria's Secret, one of my favorite places. I love my wife's shops there. She's a, she, she, Victoria's Secret aims to win over tweens with new happy nation line and metaverse marketing. So the rebrand of Victoria's Secret and companies continuing with the retail. Taylor's new brand, Happy Nation. I think that's what they create. Yeah.

Hey, yo. Hey, y'all. Hallelujah. The collection aimed at children, ages eight, it's just weird to hearing Victoria's Secret, aimed at children. You talk about a rebrand. Yeah. Aimed at children's ages eighth rate is distinct, and that is a size inclusive and gender-free with its products, including sweats, underwear, swimwear, and body care items. Okay. I'm going to stay out of the political warfare here, but let me just for the record say that typically it's a boy or a girl, you know, like typically.

I mean, that's definitely what we're coming from. But I think that like some of the stuff on this site is, it's really cute. And it's not, you know, it's just kind of, it's not so stereotypical. That's okay. You know what I mean? But it's just like. I think it's great. I'm like all for it. I'm just trying to think of though. That's going to be a hard switch, though. But it's, I mean, think about every man and woman from 35 years old to 65 years old.

And what comes in their head when you think Victoria's Secret? Right. And it's, it's caused a lot of problems, you know, I mean. You know, I mean, that's a tough brand play. I don't know if like, like, Victoria's Secret called me for that play. Like, I do. But when you type in Happy Nation online, Victoria Secret doesn't pop up. Like, it's a totally separate website.

It's just a. Victoria's Secret Mother Company that's like, you know, in charge of it. And they've gotten in a ton of trouble in the last couple years with some stances that they've taken on, you know, gender norms and the way that they have treated women in the past. Yeah, I don't think that what they're trying to do is wrong. I'm speaking from a pure marketing play changing your mindset of what Victoria's Secret. I'm assuming there's a different name for maybe that line. Yeah, it's Happy Nation. Okay.

So they're not even, is it doesn't even have Victoria's Secret. No. Okay. No. And it's, and it's, it's, it's just like brightly colored sweatpants. That wasn't clear to me that it didn't have like Victoria's Secret. Not at all. Not at all. Yeah.

All right. Happy Nation. That's cool. I think I have separate stores. I think, yeah. Yeah. Yeah. It's a totally separate entity.

It's not going to be next like the lace panties. No, I highly doubt it. Highly doubt it. That's a whole different. Happy Nation. Yeah. Sorry. I mean, look, I'm a 44-year-old man.

They grew up with Victoria's Secret, you know, like all it is is runway shows. Right, yeah. And that's what I attribute my eating disorder to, too. So it's great. It's so great. Hey, I didn't. They've had all-sized women for a while, though. Within the last, like, year or two.

Oh, wait. For Victoria's Secret, yeah. It's been longer than that, right? Victoria's Secret. They tried to do, it's interesting. Maybe it was Sports Illustrated that I'm thinking of. Yeah, that Sports Illustrated and Airy have had more body inclusivity for longer. and Victoria's Secret tried to do something with athletes years ago before Ari, and this stuff just didn't sell.

So it is, I mean, like, again, for as pro all of this as I am, and I think it's a good movement, it's still capitalism, it's still happening because how can, you know, how do you make your money? Yeah. We'll see. I like it, though. Yeah. You know, I get behind making everybody happy. Like, you know. Right.

I think there's a lot of angry, unhappy people out there. agree with you. Adidas is partnering with Metaverse platform ReadyPlayerMe. In a new release on Adidas.com, the company announced that will launch the world's first personality-based AI-generated avatar creation platform. Using ReadyPlay Me's software, NFT holders will be granted early access to the Avatar platform with the first batch of Avatar's arriving late April across the Metaverse. Adidas sold $22 million in NFTs in 2021.

That's insane. A lot of money. For NFTs, that's just insane. Yeah. And it's not a lot of money for a company like Adidas per se. Sure. But it's still a lot of damn money in digital. Right.

And I know there's big money in it. Like no one's, if you watch this show, we're well aware. But it's still. And Adidas and Nike feel so appropriate for the Metaverse. Like, you know, so much more than Estee Lauder or Arme's. Like, I think this is so smart for them to be doing. Not that they asked my opinion. Yeah, they ask your opinion.

You know what the best version of the Metaverse was and could be? Revamping the Nintendo Wii. I could not agree with you more. I could not agree with you more. I feel we still have that. And every now and then we remember. And we'll get that thing out and play. It's still fun.

Playing with that joystick. It's so much fun. So playing a, if we could revamp, Nintendo should be ahead of this. Look, Nintendo free ideas right here. You probably already thinking. Did you have the Wii fit? What do you think? That was my favorite.

The Ouija board. No, the Wii board or whatever it's called. Something like that. I love that so much. I used it more like a Ouija board like holding on like balancing my hands. I did the yoga on it and I would get so annoying. I tried to do a handstand on it and like, you know. Did you fall?

I did fall. How many TVs got broken Throwing the bowling out Swinging. Like the first game was the bowling Oh man The thing came out of it The controller comes flying out of your hand

Yep Yep We need to bring back an updated Metaverse of the Wii Yes That would be so much fun That would be fun I think that's what they're trying to do

But it's not as fun Right That bowling game was fun I'm going to play that tonight With the kids We can bring it out every now And then I know now it's like vintage

It is vintage First Metaverse is Nintendo Wii. So fun. Moving on. Miller High Life has partnered with Directed Consumer formal menswear brand tie bar on a wedding theme line of merchandise. The limited edition collection is available

on Tybar website includes High Life branded cuff links, ties, socks, and a garment bag that doubles as a cooler. A gift set for groomsmen includes red dress socks, a leather beer coozy, and a silk pocket square. The champagne of beer. Yes. Miller High Life, I talked about this before the show, is one of my favorite all-time commercials campaign.

The growly voiced guy talking about scenarios that are somewhat tongue-in-cheek, somewhat funny, somewhat cliche, but very nostalgic because of his voice. Yeah. It is an amazing campaign. And I still prefer Miller High Life as the champagne of beers. So it makes sense that there would be the wedding. Right. You know, it's a champagne.

Have you had, when's the last time I had a Miller High Life? Oh, my goodness. You had one. Yeah. Maybe only one. I mean, I think it has only been once. It would have been like I would have snuck it when I was in college. No, I think I was like out with some friends.

like a bar in college, which I could have gotten in a lot of trouble for. And I didn't know. You were underage shrinking? Oh, no, I was of age. I just went to a university that wouldn't allow it. Oh, that's right. Yeah. But, and I just didn't know anything about beer.

I think I ordered it because it was cheap. Nick, you had high life before? Yeah, it's good stuff. Yeah. Champagne of beers. Can't beat that. I mean, I prefer champagne. I do like this tie in, though.

Makes sense, pun intended. Yeah. With tie bar. It's cool. It's a great brand extension. It's the champagne of beer, which she belongs in weddings. And who wouldn't want a leather beer cozy?

I know. I would use that. Does leather hold the coolness then? Like the, I guess. It should. And I'm sure the leather is just on the exterior. So it's a little more insulated. I like this.

Good job, Miller High Life. Makes me want to go have one. We approve. What Gin Z wants to see new brands is the Metaverse attachment grows. There's a new study titled the Metaverse of view from the inside. Ooh. A room with a view.

Yeah. Came up with that. I like it. Emphasizes that Gen Z not only spends more time in Metaverse adjacent spaces that older demographics, no shit, but also is developing more meaningful connections to their online identities. More than half. That's right.

57% of survey respondents say they feel free. freer to express themselves in games than they do in real life while 45% reported their in game identity is a true expression of who they really are. I'm going to show you a little of some of the little trick in marketing. This is how when a client pays you to do a study and they want the responses to go a certain way and how you frame it that way. I'm going to read this in a different way for you to see if it sounds as impactful. With its new study on Gen Z,

just under half, 43% of respondents felt they were not freer to express themselves in games they do in real life. You get it? While 55% reported their real life identity is a truer expression of who they are. Yeah. It's all about how you pivot it. So see there, tricks in marketing folks. Don't always read the data and reverse what it is when it's a percentage. Right.

Because then it says it's impactful. I'm not changing that it's not impactful. but if you look at the inverse, 55% of Gen Z says the real world is more impactful. So, you know, it's still a high percentage. I'm not discounting the complete view. Right. It's not a lie.

It's just not, you know. It's just not true that the majority of kids are putting their identity 100%. Yeah, unless it's online. So. Absolutely. There you go. still a big deal. My kids love it.

They play it. They do take identity. So I'm going to talk on both. But I just want, I do that more if you're listening because whether it's marketing speaks or other data, data can lie sometimes and politics. And so reverse what you're hearing. You're supposed to know that's percentage and see what that sounds like. You can frame an argument anyway. My dad always says the figures don't lie, but liars figure.

I've grown up with that. I like that. A Robert Yassi original. Yes, it is. Coinbase launches an NFT marketplace in hopes of appealing to crypto and mainstream users. It might be a good morning or perhaps GM for the hundreds of thousands of NFT community members

who will now get another marketplace to trade their digital collectibles. I mean, this, look, Coinbase, I mean, it makes a lot of sense. We're all crypto and everything. else is. So I get it. It's cool. Yeah. Are you buying crypto on Coinbase? I have again, shout out to my dad again, he will text me and tell me which ones to buy. And I will, if I have the extra cash hanging out, which I often don't, I'll, you know, buy less than he tells me. But I've got a little bit. I don't remember what any of them are. But they're just kind of like hanging out. Hitting over there. Maybe one day I'll be worth like millions. Exactly. I'm just

trusting that he's got it under control. Jameson, I like this, Jameson takes over Orange on Pinterest to introduce a new whiskey. Jameson Orange wants to get in front of consumers displaying an interest in orange as a flavor or color on a platform known for engaging people seeking inspiration. There are over 16 million searches for the word orange on Pinterest a year. Per information on the platform shared as a part of its collaboration, Jameson, Orange. French content will appear in the search results for orange aesthetic, orange chicken, orange nails, among others, giving the brand a way to leverage contextual targeting instead of demographic targeting.

This is so freaking smart. I love this so much. I think it's an incredible way to get in front of an audience. They're probably not around a ton. Yeah. And it's creative. Yeah. And so like sometimes these things, I'm like, oh, it's just, you know, another NFT.

because everybody's doing NFT things, but it's not thought through. Right. But this is actually, there's 16 million searches. You got real live data. You know that's happening. Yeah. It's integrating the brand in a cool way for someone searching for the color. It kind of, again, it's that contextual instead of behavioral.

It doesn't mean that I'm, you know, the average Jameson drinker is probably, what, a 42-year-old guy. Sure. I don't know. More adult. Yeah. More adult and guys. But arms searching and putting.

that in front of someone with that kind of connection. And I would venture to say Pinterest has a broader female audience. Way about, yeah. And so you've got recipes and, I mean, I just think this is absolutely brilliant. Yeah, because then they'll use it for recipes and food. And I like, my Pinterest ads are the only ads I pay attention to. I love Pinterest. Hallelujah.

There you go. I love it when people pay attention to ads. Right? Always the good ones. Always the good ones. So Jameson. Amen for you. We could mix Jameson in with the hot Mountain Dew.

That's a callback. Lastly and finally, as we close out today, I do want to bring up, Netflix had a tough week on the start market. And some of it was due to Russia. Some of it's just the reality that people, all these people signed up during the pandemic had nothing to do with watch TV. Some of those subs are falling off. And so they are considering for the first time I'm going to lower tiers with ad-supported platform, which, hey, we support that. Yeah. But it's just interesting to me how the streaming stuff is heating up while also cooling down. Yeah.

Like, in a way. Absolutely. But there's just a lot of competition. And Netflix hasn't done anything to keep up. They're like, well, we were the original, so that should be enough. Right. And then they had a couple original shows and, you know, HBO's just. wiped the floor with them.

Well, yeah. I mean, what's interesting is their model's built and they still develop all this original content and, but it's expensive as hell.

Yeah. So they put all that money in it in hopes that the subscriber base continue to grow. But it does raise the question is like, when to platforms like that? Like, when are you at scale?

Like, you know, at a certain point. Yeah. And I don't, I'm sure there's more headroom. I'm sure that their people would argue that. But at a certain point, it's keeping bed everyone on the platform. You know, and I'm sure I know they do CRM efforts.

They're a billion dollar company. But it's like they've got to figure out how to stop the bleeding. And I think that's what they're trying to do with other tiers, less expensive ones. Right. That are ad supported. So this will be really interesting how it plays out because they've been so, they were so just never going to go ad supported. Like a year or two ago. They were completely against it.

They were just never did that. And now how quickly. When, uh, this is what happens when you lose like, uh, 10 dollars, 10 billion dollars in valuation a day.

Insane. Uh, we'll see. So they're, uh, ad supported tiers to consumers and like to hear of the world. Okay. So there we have it.

I think it's going to be interesting how that plays out. And look, I mean, it's got an expensive. I mean, it's like 1799 now. Like, and they're trying to find a way to like track who you share passwords with too,

right? Yeah, they're trying to keep up with that. which will be interesting. Because you almost wonder if they could find that data, would they need to have? Dad, can you make sure to hide the password? I'm totally still using my parents' Netflix. I'm nay the password, eh, nay.

Code word. Exactly, exactly. I don't know who would ever do that. Right, I know. I pay for all of my streaming services. I do. I just think my dad might use a few of mine. I know my brother and I split a couple.

Oh. He's in the Army. me. It's my... Okay, there we go. I'll play my portrait and song. I thank him for his service. Yes. And there you have it. Today's marketing and advertising news. Any final words, Christina. No, have a great weekend. Happy birthday, Shakespeare. Exactly. Try that iambic pentameter, lords and ladies. And those of you that identify as other things. Exactly. Hey, guys, you know where to find us. We're at the radcast.com. Search for all of today's

comment content. Flaming Hot. Yep. Victoria's Secret. Victoria's Secret. Panties. All the good stuff. Orange. Yeah, orange. Orange, you glad. Yes, orange you glad. You know where to find us. I'm at Ryan Offer on all the platforms. And hey, go check out the Radicalformula.com doing a mastermind with my good friend, Andy Murphy. We're going to be sharing all the tips and tricks for personal branding, getting ahead of your mind and your mindset, as well as your marketing for exploding your personal brand. Hey, it pays to be known, people. You should know that. Theradicalformula.com to learn more. We'll see you next time on the Radcast.

To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.