Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, April 29, 2022:

Episode Date: April 29, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Cristina Yasi talk about the impact of Elon Musk’s purchase of Twitter, Facebook and Instagram’s time limit on videos, latest Trends in the Metaverse, Social Holidays and a recap about our previous guest, Nate Kennedy and a brief introduction on our upcoming guest, Tarek El Moussa.Here are this week’s biggest metaverse and marketing headlines:Meta (FB) Takes Metaverse To Brick-And-Mortar Retail StoreJapanese Carmakers Nissan And Toyota Launch Operations In MetaverseStandard Chartered Becomes Latest Corporate To Buy Virtual Land In Metaverse BetNike's NFT Sneakers For The Metaverse Are Selling For $8kA Metaverse Collision: Star Atlas And The Sandbox Collaborate For The First TimeLogitech And Bretman Rock Host First Music Awards Show In The Metaverse, Featuring Debut Performance By Lizzo On RobloxKFC Preps Chicken Bouquets Alongside New ‘Finger Lickin’ Good’ CreativeIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anything that has the words metaverse and brick and mortar, all in the same headline. We can't just spread complete obvious lies. I wouldn't be wearing those out of the house. No, not even in my meta house. Yeah, those things will stay in the meta closet. We're walking amongst aliens. I saw five today and just scare everyone when there's no proof of that. Yeah, Twitter was the one platform none of my family was on in college.

So it's where I felt most comfortable. Yeah. Honest. starting on again. You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up?

Welcome to the latest edition of the radcast. It's Friday, April 29th, 2020. Our weekly marketing, advertising, news. Catch all. What's up, Christina. Not much. How are you? I'm good.

Good. It's last Friday of the month. I know. I can't believe it's almost May. May. It's going to be May. It's going to be May. I know.

Big round number coming. 19th, 18th. 18th. 18th. Yes. Close. Yes. I got read.

Interestingly enough, I got read my like really in-depth astrological. Your horoscope. Like, but deeper than that. Like, your chart. Like based on like your birthday, your city, you were born the time you were born. Your big three. Yeah. It scared me a little bit.

Do you remember? Do you know? I know you're a Taurus. My moon is Gemini. No. Okay. Maybe. Give me another one.

What starts with G besides Gemini? I don't know. Something like that. Jimenez is the only G one. Would that make sense? I think it would make sense. I could see that. Yeah.

Something like that. It was eerily close. It can be uncomfortable. I did my brothers one time. And he was like, I don't care for that. Like, you know, like the art of persuasion, like you hear something like, oh, that's, that is me. Right. Right.

No, that's me. Yeah, it'll read you for trash. You're like, oh, I feel a bit exposed. Yeah. I don't like that. Yeah, I could get your thing red. Have your birth chart made. Birth chart made.

I had it made and read to me. A guy named Theo, who was very, very pleasant met on, I get DM by anyone and I'll take meetings. I want him to do mine. I know my big three, but I'm more into it than I want people to know. because it's such a stereotype. I know. It's been a good way. Have you ever had yours read, Nick?

I've never had it red, but I'm a Pisces. That makes sense. What are Pisces? It's when your birthday's what? In February? March. March. What's like the general characteristic?

Kind of like dreamers, very imaginative, very creative, typically. Yeah. Can be emotional. I don't know you all. I have to know if that's true. Oh, yeah. It's definitely true. 100%.

Nothing wrong with that. No. Yeah. I'm a tourist bull. You know, go figure. It's been an interesting week. I'll start right. I mean, you can't start a marketing and advertising news show and not talk about Elon Musk buying Twitter.

This man. He actually pulled it off. Didn't think it was going to happen. Yeah. But $43 billion. Light number. And he took it price. it, didn't he?

Yeah, he's going to. It's going to take like six months to get through regulation and everything like that. So other than speculative things, I don't know how much actual change will happen on the platform until it's final. Totally. I think it's good, though. You know, it's interesting. I think it's good, but he wants free speech to be free and that to people speak to their minds. And it is interesting.

like how like sparked the left and conservatives have gotten or excuse me liberals have gotten over it. Yeah. The right thing. Oh yes. Yes. Free speech and West go like, oh, no, no, no. So it makes you wonder like the real impact it's going to have on that. In theory, it sounds great.

Right. Right. You know. But their numbers have they've gone down, haven't they? Like tons of people deleted accounts. I don't know about that. I think it's a lot of people with the right have gone. on on it and a lot of people on left golf all going off of it.

Sure. That's fair. That's fair. It's like parlor. But it's interesting to me that generally speaking, it's been a very left-leaning platform with the things that it chooses to suppress. Typically, I think if you look at it, because a lot of it is a left-leaning organization. Sure. Just is. I'm not saying that they don't allow free speech now. And so thus, it's like when they're not. no longer controlling the narrative exactly that they want, they're pissed. And if you believe in free

speech, why would you be unhappy about this? And I think the people that are unhappy think that, you know, you're going to be able to say anything and, like, cause and spark wars and things. Internal, I don't mean like physical wars, but like battles between people and like saying anything

and everything. Right. And having nothing fact checked. Yeah, exactly. But the, but the reality is and and I went I had an exchange with someone that about this it's like they were kind of sparked about it they were talking about how you know the reason you have these things is to check the stuff like that sure and that has been taking place and all that and I was like yeah but in theory it's only as good as the position of the person checking it. Totally. So you know it's easy to say

well, this is not good because we've been the ones, you know, laying the foundation for what's right or okay. Yeah. And don't give you wrong. Some of the bullshit that gets spewed out there, I totally understand, you know, needs to, you know, like go away. You know, I mean, I believe in UFOs and all. But like, until I see one with my own eyes, we probably don't need to make everyone think that they're all over us. Right there. There's getting to be some really strange evidence for UFOs.

Maybe a bad example. But, you know, we can't just spread. complete obvious, like, lies. Like, we're walking amongst aliens. I saw five today and just scare everyone when there's no proof of that. But there's something that there's a reasonable side to the story. If there's a reasonable two sides to the story, who gets to, there's always judge Jerry executioner.

It's been more leaning towards the left. Right. I think it's my opinion, just seeing it. Sure. And I fall more in the middle with my politics. But I fall hard towards free speech and a lot of other things in that vein. Yeah. Yeah.

So it's interesting. I do think from a marketing standpoint is going to be interesting. I think things like crypto and CBD, which is relative for us. I talk with a few companies in that space. May have opportunities on the platform as it opens up maybe a little bit more. Yeah, that they otherwise wouldn't have. Yeah. So we'll see.

You tweet? I was on Twitter more actively when I was in college. I still have it. Yeah. Check it for news occasionally. I scroll through it. News and it's news and I have follows some like comedy accounts and the tar heels. Yeah.

I feel like it's one of the smart plat. Like I really love Twitter. You got to do Twitter well. Yeah. And not just which is what I do primarily now, which is just get content. content from it. Right, right. I'm a taker, not a giver on Twitter right now, trying to get better at that. But if you're actively engaged in it, it's an intelligent platform. Yes, it is. To really break through, you've got to have a wittiness to you. You've got to have an edge to you. Got to have an insight to you. Yep. That I appreciate about it. Yeah, Twitter was the one platform. None of my family was on in college. So it's where I felt most comfortable.

Yeah. Be honest. So we'll see. It's a big deal in the news. We'll see what Elon. I'm excited. I'm excited. that he could maybe develop the platform, evolve it a bit. Totally. They've been trying to evolve, but always feels clunky. And I don't know if it's because it's clunky or because there's too much other things. I think they're trying to become like everything else and their strength is in the fact that they're so different. Yeah, no, they need to lean into the difference, but make it more dynamic.

Yeah. You know, whatever that looks like. Someone smarter than me needs to figure that out. I hear you. Instead of like the Me Too stuff, like you're not going to be TikTok. Right. You know, you're not going to be, you know. Right.

You too. Clubhouse, you know, just because Clubhouse comes up with audio, you're going to do rooms. And like, okay, it sort of makes sense. I don't mind the group tweeting back and forth and messaging. Yeah, yeah, like shared tweets and everything. That makes sense. But we'll see where it goes. I do think it's in the right person's hands in theory.

Sure. I agree with that. Because I do think Elon has the ability to transform it. And he certainly has the money. He funds. That's for sure. My God. Most importantly.

Interesting data fact just came out. Facebook, 50% of time on the platform is now video officially. It's now half the time, all of time spent on Facebook is 50%. Makes sense. 20% of all time spent on Instagram is reels and growing quickly. So 20% of time on Instagram is spent on reels and 50% of overall time on meta slash Facebook. Interesting. That name's dying hard. 50%.

I often joke, not even joke, but I say Riley. Content is king and video rules. More proof of it here. Yeah. So get your video content strategy in order. And if it's not, give us a call. Radcast News. So Nate Kennedy, the King of Funnels, Dr. Marketing was on this Tuesday.

Nate's a really good guy. I've really enjoyed getting to know him. He's actually helping me with some coaching things. He's just a whiz. That's cool. Yeah. And Nate was great. Really down-to-earth guy, probably one of the most level guests I've had.

Like, all our guests are great. I don't say, I haven't had surprisingly, even with celebrities, I don't feel like we've had like egos. Right. Or distance. Non-ego guy you'd ever meet. That's so cool. Super successful. And just like, guys guy, really cool.

And next week, for all you flip or flop lovers. It's time. So Tarek's coming on. It's exciting. Yeah. I'm excited for him. He was really cool. Yes.

Tark is doing flipping 101 now. He did flip or flop. That shows finally, I guess, landed. Yeah. He did 11 years. I was saying it like I was waiting for it to be over. But it's like one of the longest. Yeah.

Like, oh, Tariq, can we get rid of this? Come on. We get the gist. Yeah. But Tarek was great. Really great insights. Really lit. I've been saying this a lot.

I get on these certain frames statements that I say that, but he really let his hair down. And I said that about another guest or myself. But he did, like really got down to earth and just telling it like it is and his story. And the nitty gritty of it. And his journey and how he got it and how he busted his ass. How cool.

High is the lows. And now he's got like 156 houses going at once. Wow. I'm like, holy cow. I started sweating like in the room. I was like, I thought I had a lot going on. on. I'm like, dude.

I am not a home project person. That's why I live in an apartment. I'm like, have someone else do it. And he's got a team, I mean, multiple teams, but it's like, geez. Still, there's a lot of management. So Toric is awesome. Check that out. Next Tuesday on all your favorite platforms or wherever you're listening to this right now.

You know, I did want, I don't have my hat on today. I've got a client meeting. I felt like I better not wear a hat today. So, but I do have our great partners hats. And the new hats are coming in today. Oh, good. We've got a new set. Brandedbills, brandedbills.com,

official merchandise sponsor of the Radcast. And I've got some good news. They just launched a new streetwear collection. I was looking through it last night. These are cool shirts. Yeah. It was like sort of a retro feel, sort of a Miami-ish feel, like bright colors, but cool designs.

Ford for this time of year. Yep. So new streetwear. collection. And then another thing, they've got an elite collection, this more premium hats that have come out and shirts with the American flag on them

and kind of unique designs. This isn't just the standard American flag. They do some different color variations and stuff like that. So check both of those out, the new streetwear collection and the elite collection with the American flag. And guess what? Use promo code.

Radcast 20. Get 20% off. Save some money. Yes. There are the ridiculously fair prices for the quality of the merchandise. Branded Bills, brandedbills.com. Also go to our website, radcast.com. Click on sponsors.

You just click on that link. You don't even have to enter in the code. Just start shopping away. Again, you have no excuse. Load that card up. Share the code with friends and family. Radcast 20. Tell them the show sent you.

Yeah. Post a picture. Tag us in it. We have so much trending Metaverse news. We only have a couple of social holidays that were really too, too good to pass up. Truly, truly. Tomorrow, April 29th, or excuse me, today, April 29th. Already there.

Already there. Is National Hairball Awareness Day? I'm very aware of hairballs. You have a cat. The cat owner that I am. Yes. The marvelous Mr. Marshall. Yes, on Instagram.

On Instagram. Go follow the marvelous Mr. Marshall. To honor to the day, he threw up on my yoga mat this week. Oh, my God. It was great. National Hairball Awareness Day. You're aware of it. I am very aware of it.

And it's National Shrimp's Scampy Day. So get a hairball and go eat some shrimp scampy. That's very, yeah, okay. Not in that order. Not in that order. I'll give him the shrimp scampy. And actually tomorrow, April 30th. This is one, it had too much nostalgia for me.

National Bugs Bunny Day. I love Bugs Bunny. That's where I learned how to be sarcastic. I was watching Looney Tunes. I can't do the voice. I want to do. Can you do the Bugs Bunny voice? Nick.

What's up, Doc? We're going to get started on. What's up, Doc? Yeah. Well, what's up, doc? But that says it smell, this is like the ongoing joke with my boys. It smells like up dock in here. What's up, dog?

Yeah. I learned that from the office. Yeah. It's also National Honesty Day. No lying tomorrow, Saturday. Didn't we already celebrate National Tell the Truth Day? It was in that one. National Honesty.

You can't keep up. We need every day to be something about not lying. True. Yes. Maybe that'll be the name of the day on Twitter moving forward. Ah, there you go. National honesty platform. Free speech.

She's straightforward. Don't shirkot it. Offend your friends. So we've got several news articles here on the metaverse. Several companies jumping into the foray. First is a mention, this is ironic to me. anything that has the words Metaverse and Brick and Mortar

all on the same headline. Facebook is launching, also known as meta. That is opening its first physical retail store to sell Metaverse-related products. That's pretty meta all in itself, right? I'm going to go to the physical store

to buy my Metaverse gear. I guess you got to buy it somewhere. I mean, that means the real world can never go away. This is true. Supposedly. Virtual and augmented reality devices extends its for aid to the virtual world in the store, which is opening their campus in Burling Game, California. Never been. Yeah.

Never even seen that. And I've talked about Facebook a lot. On May 9th, the customer was able to purchase MetaQuest to virtual reality. That's the headset. It's portal video calling device and RayBan stories smart glasses. We need to do an article on those. There you go, Rayban. I think we talked about that at one time.

But I think the price has come along. You're going to get you some Rayban smart glasses, Nick? Of course. Oh, yeah. On brand. Such a Pisces. What's not to like? Rayban and Smart.

The 1500 square foot retail venue will also feature areas for tech enthusiasts to try out the virtual gadgets and a wall-to-wall curve to LED screen. Sounds like the Apple store. It plays images from the perspective of meta's wearable technology. You can see what the people with the goggles are seeing, kind of around you. That is kind of cool. They finally come up with a use for the Curve TV. It only took 12 years.

It just preceded everything, but it's fine. Now it has a purpose. With the perspective of Metaverse. It was ahead of its time. It was just ahead of its time. Maybe that'll be our phone screens moving forward. And so that way you don't have to put the goggles on. There you go.

Like little like the X-Men. What's his name with the goggles? Oh, yeah. Cyclops? Yes. Is that? Yeah. I think that's right.

The lasers. So car makers, Nissan and Toyota launch operations in the Metaverse. These companies decided to venture into the Metaverse, according to report by Japanese newspaper published in April. Nissan launched a virtual showroom and Toyota has created virtual workspaces. Nissan's virtual showroom will be used to host vehicle launches and other events while Toyota's workspaces would be used to conduct employee meetings. So you've got a virtual showroom that I guess consumers can go to. And then Toyota's version of the metaverse is for internal workspaces. So Facebook has the workspaces within the meta platform.

with which you put the goggles on. I am familiar with that. That's where we may or may not, if we can ever get to it, do an episode of the radcast in the workspace. Stay tuned. Stay tuned. Stay tuned.

The interesting, I'm still like, okay, I go to a virtual showroom. Yeah. Nissan. Are these going to be cars that are like, exact replicas, but cartoony?

Right. Metaverse. Why am I going to a place to then see a thing that's not at the place? Well, you're learning. Maybe they're bringing the education that you'd get in the dealership to life in a fun way. Sure. I'm taking some leaps here. Yeah, yeah, yeah.

And assuming that's probably what it is, what I would do. Right. If I was going to invest in this. If I had Nissan's budget, I probably would. Fair. You know, these big brands can kind of dabble with this stuff. Right. They have enough to play with.

brand that doesn't have, you know, 20 million to throw this kind of thing. Just to try it. You learn from their mistakes. Yeah. So it's not always a first mover's advantage. Remember that. We can learn, watch, and understand how consumer behavior changes so that when it becomes more affordable and more reachable for other brands.

It stabilizes. Yes. You know the steps to take. There you go. There's your insider tip for the day. Standard Charter becomes the latest corporate corporation to buy virtual land in the metaverse. British multinational banking and financial services company Standard Charter has become the latest

Corp to embrace the Metaverse by purchasing a virtual plot of land in the sandbox. Land ho! That feels very British. Yeah. The move was led by Venture Capital Arm, SC Ventures, with the goal of providing unique virtual experiences to clients so that essentially they own land in the sandbox,

which is one of the metaverses that you can go into and buy land from. And they've bought land so that essentially they open up a retail slash metaverse store store slash place to go learn about all of their banking stuff. That makes banking sound more fun. I mean, I always think of banking as it just stodgy, stuffy place or thing. I'd like to see the ROI on all this right now. You know, like, it better get some PR buzz is all I'm going to say. Absolutely. So better get it going.

We talked about this before. So interesting. We'll see how that plays out. Nike, this is crazy. This shows you how real it is or it shows you how rich the people that are in it are. I don't know which one it is. Is it real? Or is it both?

Is it both? It may be. So there are sneakers in the Metaverse are selling for $8,000. You know, we've talked about this multiple times. They bought the metaverse athletic wear company, RTFKT, also known as Artifact, a virtual sneaker designer. And they, over the weekend, they did a drop with a collection of 20,000 NFT sneakers. And they literally bought, sold from between 7,500 and 9 grand. their appearance can be changed with digital vials,

which are themselves going for a minimum of $2,500. I can't imagine spending that much on real shoes. Yeah. So, crazy. More power to you, if you want them. Go and be happy. I don't want to yuck someone's yum. Exactly right.

So it's real money, folks. I mean, it's like... It is, yeah. But what's crazy is, like, that's not attainable for, like, kids. You know, like, so, like, yeah, my kids. My kids aren't getting any Nike virtual sneakers. Right. So they're obviously just collectibles at this point.

This is art, digital art. Yeah. Still, we're still kind of in that space. Yeah. More in the practical everyday buying things that your avatar wears. Right, right. I wouldn't be wearing those out of the house. No.

Not even in my meta house. Yeah. Out of my meta house. Those things will stay in the meta closet under lock and key. In a meta case. Yes. With my meta bodyguard. Exactly.

Shack. With lots of guns. There you go. Tazers. Yes, no guns. No guns in the Metaverse. Just tasers. That'll be the law.

Taser, I barely know. Yeah. Second Amendment in the Metaverse. The right to bear tasers. There you go. We'll see. Hey, if I've spent an eight grand on some shoes, you know. Right.

Don't be coming in my sandbox. A Metaverse collision, star alias in the sandbox. collaborate for the first time. So these are Star Atlas, excuse me, typo on my show notes. Star Atlas and the Sandbox. These are two usually competing metaverses, but they are coming together in more complexity

than I even care to jump into. Here's what I want to know about these things. What's the volume of people involved in them? That's what I always wonder. but I don't totally believe it. Like, I need like a data source like the Google Analytics for for these lands. Right. Not just an article that says this is what the analytics are.

Are we talking about 0.001%? Are we talking about 3%? Right. 3% doesn't sound like much, but that's a lot of damn people. Yeah, that's not insignificant at all. And so where's all this going? So we'll see. We will.

Star Atlas and the sandbox are collaborating. So they're working together, which is a good. sign. We'll see how that plays out when the dollar is getting involved. Stay tuned. I do like this. Logitech has launched its first music award show in the Metaverse. This is cool on Roblox. I'm going to get my kids to watch this. There you go. The show will premiere on Roblox Saturday tomorrow. This is April 3rd. We're giving you lots of time to plan for this. 1 p.m. Eastern, 10 a.m. Pacific with three additional performances. The pre-show experience. opens today so you can go on there I'm going to get on Roblox tonight check this out there you

go the awards honor groundbreaking creators shaping pop music through dance challenges memes and trends that have they have created and shared on social media especially on TikTok and YouTube over the past year so we'll see that's fun we'll see what it looks like see if i can find it in Roblox I'm going to do a search for logitech the brand name and let's see if it actually pops up see if they did their search uh not like like off-brand Wendy's. Exactly. So we'll see.

Roblox. We're going to test out your search function of it tonight. One other article as we close out a tight 30-minute episode. Look at us go. KFC is prepping chicken bouquets alongside a new finger-licking good, finger-looking good creative.

Did you see this? I did. I love me from KFC. Chicken bouquet. Just in time for Mother's Day. Just in time for Mother's Day. And there was two articles on this. There was that.

And then the messy fingers. Yeah, yeah, yeah. Finger looking good. Encouraging its patrons to set table manners to one side when making the most of its fried chicken. Amen. Yeah, I like this. And I like this when Cheetos did it with all the cheese dust. Oh, I can't.

That's like makes me physically uncomfortable to think about. I hate the cheesy dust. Oh. But yes, same idea. It's great marketing. Yeah. marketing. They're trying to really get ahead.

The chicken sandwich wars, especially, KFC. What are you? What, okay. Here's a little brand game. We can do this for both you and Nick. Uh-oh. Everyone at home. I want you to be visualized.

This is a visualizing task. What's the first thing that comes to mind when you say, when I say KFC? What, like, what's just Kentucky fried chicken? Big bucket of chicken. A big old bucket. Yeah. Colonel Sanders. I was saying if you were going to say the chicken, Colonel Sanders, or, you know, something, extra crispy or something.

It's not the mashed potatoes that I can say. Original recipe or extra, or original recipe or extra crispy? Extra crispy. Extra crispy. Original. Oh, okay. Oh, interesting. Extra crispy for me.

Hey, no fry tickets, bad. If I'm going to eat those carbs, I want all the carbs. That's right. That's right. We had a tight 30-minute segment today. Lots to do. Yeah, lots of taking on. Any final words?

How's the show going? It's going great. It's going great. Yeah, our second weekend starts, started last night, actually. Yeah. So if you're in the Greenville area, they need to go to the warehouse theater. Dot org and buy tickets to the wolves. The wolves.

The wolves. The multi-talented, Christina Gassie. And go check out the marvelous. Mr. Marshall. Marshall. Yes, please. Watch all his little reels. Yeah, go check it out. Hey, you know where to find us. Theradcast.com.

Go support branded bills. Click on our sponsors. Radcast 20, save 20%. You know where to find me. I'm at Ryan offered on all the platforms actually doing a live today and every week doing Ask Me Anything. So get on there and ask me anything.

Hey, hey. Oh, look out. Be careful what you ask. Be careful what you ask for, folks. You believe in free speech, folks. Yep. So, yeah, check it out on Instagram. I'm at Ryan Alford.

We'll see you next time. Ryan Alford, Krishidi-Asi on the Radcast. To listen to full episodes or to contact us, visit us on the web at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.