Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, August 20, 2021: Pepsi VS Coke: The Brand War Continues

Episode Date: August 20, 2021

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Josh Hill with guest Joe discuss the upcoming episodes with Coffey Anderson, Andy Murphy, Tyler Rich, and recap episode with Spencer Pratt. They also dissect the Crypto Resurge, Apple’s photo privacy, and more…This week's marketing and advertising headlines:Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move - Marketing DiveFacebook reveals most widely viewed content in News FeedGeneral Mills is celebrating the 50th anniversary of its Monster Cereal brands - Count Chocula, Boo Berry and Franken Berry in retro-style packaging, Frute Brute and Yummy Mummy will be included in a new Monster Mash cereal that combines all five brands.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You can bring in all people inside, but they really have the diversity and the knowledge that most agencies have. I've been in that situation before where, yeah, just being told no, that doesn't, you know, that's too much or that's whatever. You can only get that so many times before you're like, well, I guess, forget awareness. Like peak awareness and intense happening right now. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up?

Welcome to the latest edition of the RAD. Radcast. It's Friday, August 20th. I'm Ryan Alford, your host. I'm joined by Josh Hill and Joe Hamrick from Joey, Joe, and Sean. Just Joe today. Yeah, no, Joey or Sean. I feel good, but I feel lonely a little.

Yeah. That makes sense? We'll try to keep you comfort. Okay. Keep you comfort or give you comfort. I appreciate both. Keep both your comfort and give it. I mean, if you see me holding hands with Daniel, just ignore it.

Just do it out of frame. Yeah. It's about my personal. Yeah. Well-being. How is everyone? Pretty good. Pretty good.

Sad without Joey, I brought this mug for him. He was wearing an Ameba music shirt yesterday. And he told me to bring the mug and then he doesn't show up. Doesn't show up. Classic Joey. Classic Joey. I'll give you a bell for the, uh, bringing the mug at least. I appreciate it.

Yeah. So it's been a good week. The radcast is hot. It's warm. Warming up. Coffee Anderson heats it up on Tuesday. He's coming out Tuesday. Just looked at some of the assets from that. The energy was intense. He was excited and I was excited. And so I think we were yelling at each other half the episode. But like, you know, like two bros like getting, you know, like into it, you know, like in a positive way. Not just too negative energy. Tons of energy. Tons of energy. But no, he was awesome. And so go check him out. Mr. Red, White and Blue, Google it. Great song. Right now. Yeah. Please.

Please, Joe, do it right this second. Okay. But yeah, that comes out Tuesday. And, you know, I'm going to tease an episode that's going to come out in three or four weeks. I was talking to the guys pre-episode. We had Andy Murray, who's a renowned mental performance expert. Yeah. I'm sure I'm butchering those words somehow.

But, uh, Neurolin. linguistic programming. And I lost my mind a little bit, literally. Yeah. Yeah. When you were explaining it to us earlier, I put a little part of my brain died, I think. I'm trying to understand it. It was your alter, your subconscious going, oh, no, you're not supposed to know this.

Yeah, shut it down. Shut it down. So I look for that episode a few weeks. It was fun. And Monday, Tyler Rich, pretty hot country music artist, folks. Coming on on Monday, episode released probably three to four. We're about four weeks out now. So Coffee Anderson Tuesday.

Hope everyone enjoyed Pratt Daddy. Spencer Pratt. That was this Tuesday, this past Tuesday. I hope we're always enjoying that episode. Spencer was pretty transparent about his journey on the hills, everything he and company went through and being the bad guy and playing that role and somewhat regretting it. But, you know, turning things around and we're helping him with PrattDaddy.com. So more crystals.

I thought that was super interesting where he's talking about being a. of the villain, but he kind of felt like he did it wrong a little bit. Yeah. Like he could have, that was pretty interesting. Yeah. He, uh, you know, they're, they kind of told him to hand that up a little bit. Yeah. And he kind of ran with it and it made him popular.

Sure. Maybe unpopular. He's the word. He was the heel in wrestling, you know. Yeah. Yeah. And you got to get that infamy sometime. Any press is good press.

Is that what they? That's what they say. Well, I still. Well, I still. Almost in any press is good. press. You know, Jared Subway. It's kind of the classic example.

That is not good press. Definitely one example where it's bad, bad, bad press. Speaking of Jerry, I'm jumping ahead in our outline, but speaking of Jared, so Apple's under a lot of heat. If you've got seen this in the news, they're going to be scanning photo libraries. And if they see signs of child abuse photos, they have some algorithms. they have some algorithm or something they're going to report that

and like you know on a surface like that's that's a good thing you know like who wants child abuse but it's like they're have you seen all these commercials about how private they are and all this stuff and they're scanning your photos so they're going to scan it's not as bad as it seems it's it's scanning

the metadata so like there's like a string of code and if it matches to a photo that they already have in their database that they're looking for and they find it on your phone and if they have I think at least two or at least two or three

photos that have that same tag like code tag that's the only time it'll like move anywhere from your phone. But isn't the slippery slope though? Yeah. Anytime you have like something that's like communicating like with a device from a like foreign like

yeah across the internet it's like brings up a lot of security issues but again anytime you have the cloud if you have your like like auto upload, iPhone thing turned on, it's just not secure anyways. No. If you're on iPhone,

you think it's secure and you don't think anybody's looking, then I got some ice in Iceland. I like, but in all seriousness, it's like, it's a total slippery slope. Look,

the road to hell is paid with good intentions. Nobody wants child abuse. As a father of four boys, I'd murder someone, you know, over something like that. Probably literally and figuratively.

I'm not even going to take that back. But at the same time, though, it's like, where's the privacy? Where is anything? You know, if they can just... And I know they're just looking for code and not necessarily viewing, you know, Roger in the back room is not viewing everyone's photos. But it's like... I mean, you can also like... Like, can someone plant those things on your phone, too?

Like, I never know. We get into conspiracy theory. Because the government never does anything wrong. So, to be clear, it's... Apple runs the government more so than the government runs the government. It's like pictures, like not your own pictures. It would be pictures that you downloaded or something from the internet. Yeah, I think it's.

So the pictures I have of me punching the shit out of my kids, I need to erase those. Yeah. Okay. Okay. Yeah. Yeah. Yeah.

Bottom line. Okay. Okay. All right. Let me, I'll do it later. It's fine. Kids, you can't beat them. You should.

Wasn't there a campaign about that? Kids, you can't eat them or something? I don't know. I think so. It was like a t-shirt. I thought it on a poster somewhere. Oh, boy. Yeah.

We're making a lot of a very serious. But my bigger issue is just the photo sharing. You know, like, I don't know. This seems like, big brother. Ironically. It's another one, I guess, sort of. You guys into crypto?

Yeah, I've got some. Yeah. I got a little crypto. I had a little bounce back the last couple weeks. Bitcoin's up, XRP's up, Dogecoin ether. These are the ones I own, so I put them on board. Those are finally positive on Ethereum again.

Kind of break even on Bitcoin. Yeah. Nice. I have some EOS. I don't know if you guys have any of that. Yeah, I've heard of it. I don't have any of it. I have a little bit of it.

How's it doing? It's okay. It kind of almost follows what Bitcoin does a little bit. It's just, I mean, obviously, everything kind of is a little bit. But she'd be, you know, I have some of that. I think we talk. Did we talk about this? Oh, yeah.

I have like 1.5 million shares. It's like $25. Yeah. Yeah. Hey, case it goes a dollar. Yeah. If you're a dollar, I'm all set. Social holidays. So, uh, yesterday was world humanitarian day.

Do you guys do anything? Ooh, the opposite, actually. Yeah. Ooh, I didn't know that. Oh, is there a day that I'm not doing something humanitarian? That's a great point. Yeah. It's a great point.

The, uh, what are you supposed to do? Like, are you just supposed to? what's the call to action for the humanitarian day? I didn't go to like the website or anything. Like just do something for the world, like, you know, send money to a, you know, like Haiti, like some of the more serious causes going now. Yeah. Yeah.

There's probably a national volunteering day. So that would be on that day, right? Maybe just schedule that volunteer like thing on this day so that when it comes to volunteer day, you're ready for it. That's, yeah. As always. Two birds. That would have been a good.

Yeah. A good day. It's fine. Yeah. It was. And I actually brought everyone a gift. Oh. Because you know what today is?

What is? Friday. It's Friday. Okay. But it's also National Lemonade Day. Oh, boy. So, and I was it going to bring country time. Sure.

Why would you? We've got Mike's hard. Oh, boy. Lemonade. He sure is. He is. Oh. Oh.

Take it up. And I caught it. That's going to blast all. over the place. Oh, Daniel brought you one, too. Oh, where? Is Daniel old enough to drink? No, I was dropping.

He just looks young. So, yes, it's National Lemonade Day. I will say they are quite slippery, so just be a little bit careful. Mike's hard lemonade. I haven't had a Mike's hard eliminate in a while. But that's not, this is a Mark's, Mike's harder. Is it harder? Oh, it's harder.

Hey. Harder. Oh, what? Oh, oh. That's okay. That's what happens when you, uh, catch a tossed. Yeah. Tost hard lemonade. Now it looks like I beat myself, which is great.

Mike's harder. It brings me back to childhood. I mean, as good as I remember. Yeah, boy. That is something else. Yes. Hey. Well placed.

So yes, today's National Lemonade Day. So if you're out there, go have a hard lemonade. Today's podcast brought to you by Mark, Bikes Hard Lemonade. You can pay for the sponsorship later, Mike. Yeah. Just making the checkout to cash. We'll be fine.

Yes. We'll throw it into our World Humanitarian Fund. This is all coming together. See how this all comes together? Yeah. And, you know, just so you're aware, tomorrow is Senior Citizens Day. So, you know,

take care of your senior citizens tomorrow, just as long as you do it tomorrow. Isn't every day really Senior Citizens Day when you think about it, though? Yes, it's kind of always their time. Great point. It's a great point. Point.

Call your grandparents. Tell them you love them if they're alive. All of mine have passed, unfortunately. Mine have as well. You get old enough. I'm a grandparent. They're grandfathers. You are a grandfather?

Is that what you said? Yes. And I also have my grandfather. Okay. Fantastic. That's good. You call them and wish him a happy senior citizen's day. We'll do.

Assuming he's a senior citizen. Yeah. I know you're 14. So it's like 27, 28. He's my age. I'm actually John. Josh, it's an eye opener here on the Radcast. Reveal.

It's a real. Mori Povich is here. Josh, we've got a surprise for you. Oh, boy. That'd be a good guest to get on the Radcast, actually. Like, Mori Povich. Oh, man.

That would be good. He's still alive. Yeah, for sure. For sure. Springer would be good. Oh, yeah. Jerry Springer. He's a character, that guy.

I know. Getting to talk about all kinds of stuff. I'm on TikTok. Did you? Yeah. He has his own TikTok? Yeah, he's got TikTok. Is it good or is it?

It's fine. Okay. Fair enough. That's good. It's a passing grade. Yeah. He was the mayor of Cincinnati, I think, at one point. He was a politician.

Like recently? No. Or before he got into, you know, maternity test. Before he, before he trashed his own reputation, yeah. Or maternity test. Is there maternity test or a paternity test? Well, you would think maternity, you would probably, probably know that one. Who's the mother?

Her. A new ankle for the show. It only takes one sip of Mike Sarat lemonade. The one for me. Yeah, it's the only one for me. Oh, my God. Your host is lost it here on today's. That stuff works fast.

One sip. One sip and Joe being funny. 99% alcohol by volume. Is that good or not? Yes. So this is a self-serving news a little bit, but the marketing dive. We're going to give them credit. I love the marketing dive.

They help us with lots of articles. So I try to give them more credit. We find some stuff by them. They have an article about how big agencies are bringing more, you know, internal creative resources in-house are still turning to agencies for help with culture, which makes sense. Yeah. You know, you can bring in all the people inside, but they really have the diversity and the knowledge that most agencies have.

So I thought that was interesting in acknowledgement with even a lot of the stuff going in-house with a lot of these brands. And I think that is still it. Like, you know, I get asked that a lot, like, hey, you know, what do you think about, you know, in-house agencies? I don't, you can't fight progress. Like, it's fine, but I just don't think you can recreate. the energy and ideation and creativity and cultural because it just seems like the culture within the agency even breeds a different mindset. As soon as I mean, I always used to joke that, you know, good ideas go to die.

You know, like some brilliant creative person, if they go work within the halls of a Pepsi or a Taco Bell or something, they're, ask a year later, the least. creative person, you know. Like, because you get in the bureaucracy of all the meetings and all the red tape once you work for the brand. Yep. And when you're outside of that, you're freed up to push the envelope. And maybe not every idea passes or every cultural relevant thing gets through to the brand or

whatever, but you're at least pushing the envelope. Right. More so than when you're in the four or 20 walls of corporation X. Yeah. Yeah, I agree. I've been in that situation. before where, yeah, just being told no, that does, you know, that's too much or that's whatever. You can only get that so many times before you're like, well, I guess fuck it.

Yeah. And you shut it down. And so you stop, you stop kind of the, you don't stop thinking about it, but you stop raising your voice. And the agency can kind of continue. Yeah. Yeah. Yeah. I feel like a lot of agencies or people who work in social a lot are like a little bit more.

better like more better at more better perfect getting out of their own world and their own feed because the amount of times like people within a business and we'll be like well I don't see any of that on my feed so it must not be happening or like oh I don't use TikTok so I don't think it's a really popular platform

or like oh I haven't seen that that kind of trend so like obviously it's not a trending thing but you go click on it it's got like one billion views like you got to get out of your own world like you're not going to your interest don't like translate to everyone. And I feel like agencies are a little bit kind of more in tune to that when they're working with multiple brands, multiple platforms. It's a generational thing too.

Definitely if you have a boss that's not as cool as, you know, Ryan. Yeah. But, you know, a boy that's, you know, 60, let's say in their 60s or something like that. They don't get TikTok. They don't get, probably I've had one that didn't get texting. I've had a boss tell me, don't text me, just call me. Don't text. Come on, guy.

Yeah, let's take some time. Yeah, yeah. I don't want to, A, I don't want to talk to you. That's the real problem here. Yeah, that's the business problem. B, just learn to how to use your jitterbug. You know what I mean? Jitterbug, nobody gets that one.

The big phones for senior citizens. Senior citizens? Yes. Thank you, right. Thank you, Ryan. Tying it all together. I thought you were going to hang me out to dry on that one. Perfect.

I'll give you a bell for it. I deserved it. I thought there was also an interesting quote that goes right in line with topic, Josh and I talked about a few weeks ago. Barbara Yoles from Ludwig Plus, not Ludwig, Ludwig Plus agency. All women owned and operated agency, by the way.

She said brands who are consistently nurturing their marketing channels, even when times are good, they cannot relax. They've got to continue to keep the gas on the pedal, but it's actually when, they should be pushing the brand lever even more. Which is what we talked about, like, how, you know, you can, when sales are good,

times good, like, okay, yeah, we can stop marketing or we start to do that. No. Top of mind is, is, awareness is fleeting. And you double down while times are good to kind of keep your seat at the table. Yeah. I feel like, it's good to, without getting like too, like self-destructive here. but like you got to keep a little bit of like as a brand or a company you are eventually forgetable and you are eventually like replaceable like you're probably not going to be the most unique you might

have your own spin on whatever you're offering but someone else can do it and so if you're doing well like people get curious like you're not forefront like people go looking elsewhere yeah totally right couldn't say my best Couldn't say it any better. Certainly didn't right there, I guess. Yeah, thank you, Josh, for saying it much better. What's on the TikTok radar, Josh? Oh, man, so many things.

Always, as always, the cleaning, the cooking, big fans. But one trend I've been loving that's kind of wrapping up is the intro, like, the intro song for the Reba show, that came up for some And it's just like, the lyrics like, a single mom who works two jobs, who loves your kids and never stops. But it's all these people using it for like, oh, I just like washed one dish. And so I'm like talking about how I'm like, I'm the single mother of the apartment, like my roommate, like cleaning up after my roommates because they will like throw things away. It's like how hard of a job it is.

They're like, I saw like one guy who was like, he was like just around like the house just like cleaning things the dumbest way possible. He's like vacuuming out the inside of his stove. And like all these things. And he was like, he's like talking about how he's working so hard. And like, I saw someone who's working from home and just like sending one email at 430 is the only thing you did all day. It's like being the provider of the household by doing that. That's that hits a little close to home for me.

Actually, I don't like that one. I like that last one. Yeah. That was what you did yesterday. My out of office is on from 830 to 445. And then I'm on from 445 to 5. It really started wrapping up when this one guy got a wig and then did his makeup. He basically did a whole like drag like thing and looked exactly like Riba in the freakiest way.

Oh, good. And like he did a few videos of that. And after that, everyone was like, we can't really top this. Yeah. Just kind of right there. This guy went above and beyond. We're going to wrap this up here. Oh, Riba.

That was our one one time. Got a lot of Riba albums. Yeah. Even Riba made one. Records? Yeah. Final. Yeah.

I got a lot of Rebond vinyl. Oh, it's my passion. She gets around like a record. That's what I heard. What was that? Office space. Office space. Oh, yeah.

It's the bone roller coaster. Oh, yeah. These are the O face. I love that movie. Yes. We can do an episode that's just like movie quotes. We just try to communicate only in. Only in movie quotes.

A lot of dead air probably. Yeah, I know. Shit. Blank moments. Cool. There's your TikTok update for the week. So, moving to the news, the real news. Article 1, which also comes to the marketing dive.

It's a little bit of everywhere, but I'll give marketing dive credit for it. So Pepsi and Coke are always fighting like two little bitches. Cats and dogs. Two big bitches. I don't know. Very large bitches. But anyway, Coke has reformulated Coke Zero, I think, for the second or third time, supposedly. I haven't tasted the new one.

And I'm a Coke Zero fan, actually. So Pepsi is going out of their way since they're reformulating anyway. It's a good time for you to break up with your Coca-Cola. Sure. They're urging people to break up with Coke with the hashtag My Coke breakup. I don't know. Yeah. I don't know if it's a...

Let everyone just take that. Did a center for... I've had a couple of... Addiction or is this... It's a darker turn. It turns out that hashtag's already for people, like, in recovery and stuff. Yeah. Yeah.

Oh. Let me tell you about my Coke breakup. Yeah, it's 12 years clean. And then the next post is just... I had a relapse. Right before this episode. Buy some Pepsi. snorting Pepsi.

Oh, so yeah. So Coke Zero already tasted a lot like regular Coke. I thought so, too. I didn't think they needed to mess with it. I thought I was pretty pleased with it. What are they going to make it? I like it way better than Diet Coke, which tastes very asper-tamey. Lighter.

Yeah. Lighter for some reason. So they've changed the formula, which. What's it going to taste like now? You know, more sweeter maybe. I don't know. I don't know. That doesn't sound like a great plant.

They have a kind of a history of blowing it with every formulation. New Coke. Yeah. Hopefully it goes better. than that. Yeah. You couldn't go worse, I don't think.

No. I mean, right. That's when they were responding to Pepsi. They were like, because Pepsi was always been known as being a little sweeter. Yeah.

You know? And a hipper as well, I feel like. Yeah. It's a voice of a new generation. Oh, yeah. So,

I still love the, both the, the meme or the memes that came out when they had the, like, coffee Coke because everyone are just like, they want to put, they want to put, they want to put Coke back and Coke so bad.

Like, like, they're doing anything. How close can we get? They're like, kids getting as close as they can. I mean, Pepsi, like,

brings so much peace. If you remember the Kendall Jenner campaign. Oh, that worked out great. That worked amazing. It's a perfect move for her. It's going to be Coke with fentanyl in it. I'm just going to start putting all foreign substances in it.

See what goes. Let's go. Start the, the TikTok reversal of my Coke breakup, like, you know, Coca-Cola Academy. This Coke's really good.

I'm a real Coke. coal over here. All right. I'm not going to beat that. That's the one. Yep. Damn. Yeah.

Hashtag. Yeah. All right. Second on our list. Facebook reveals the most viewed content on their feed. So it's often been a little bit of a mystery and a lot. They've gotten a lot of blowback that only like right wing like conspiracy stuff. is,

gets viewed the most and all this stuff. So they wanted to come back to show what truly the top viewed content is. And the first number one viewed content was. Radcast. Yeah, it was actually number two. Okay. It was.

Searches for Radcast. But closely after that, you've seen those word puzzles where it's lots of words. Looks like a crossword puzzle, tons of letters. And you, it's, What words do you see?

And those, the first two or three that you see are, is your life. Who you are. Mine always is like failure. Sadness. Depression. Yeah. I don't, I'm like, this isn't working right. I feel like it should be good words, right?

Jail. Oh, yeah. I always see the stuff that's like, it's like hundreds of thousands of like shares and and likes and stuff. It's just like, who, like, who still eats casserole? Share if you're not, share if you're not scared to admit that you still eat cassero.

I have a relative that loves doing those. Yes. Yeah. I looked at it and mine said magic eight ball. I'm like what? Yeah. That's the first three words I saw. That's weird.

Magic. In that order? Yeah. Magic eight ball. Amazing. I don't know. You remember that? What if it was just eight ball?

And I'm like, yeah. Good call back. My cook broke. Brought it. Brought it back. Coal. Oh, man.

Oh, man. I see. Shout out to Cody Coe for this, but there are people on Facebook who have, are among the top few, like, video content creators. And they make just stupid recipes.

I'm sure you've seen them where, like, they're making a cake with, like, spaghetti in it, or they're, like, just making a cake where the middle

is just, like, all, like, sprinkles or, like, some weird stuff. And their entire purpose of doing this

is not to share recipes that they think are good. It's literally to, to see, like, it's that kind of stuff where, like, it doesn't make sense. It's like, why are you doing this? What are you doing next? And it's all just to see, like, what kind of content causes the most views and, like, gets the most shares, because people just angrily share it because, like, this is so stupid.

Yeah. But they're just like, that's the point. Like, and so they're just making all this money off of views. Kind of, kind of insane. It breaks my brain a little bit. It's kind of genius. Yeah. It feels like cheating, though.

It does. It's cheating. Cheating the algorithm. He's sliny. I think we should put a word puzzle together and make it just like hilarious words. Like, suck. It's actually just the whole paragraph of like, you're stupid. You're never going to be anything.

We'll bring Andy Murray, the mentalist on, he's not a mentalist, but mental therapy specialist expert. We're going to bring him on to help us formulate this thing so that everyone sees something like the same thing. And so that everyone's posting that it's the same one. He probably knows how to make that. turn us into androids or something I'm a little nervous actually or your subconscious

we'll make everyone read like you know something funny like the Radcast rocks yeah that's your life the Radcast rocks we're hypnotizing you today on the Radcast

the Radcast rocks subscribe subscribe today review it positively review positively oh and finally in our news This one excites me.

General Mills in celebration. In 50th anniversary. Seems hard to believe. Of their monster cereals. They're doing a Monster Mash remix song on Spotify. Wow. You know, a little Count Chocula, a little booberry. Boo.

Yeah, that's all his contribution. Frankenberry. And then there's two new ones that I hadn't heard of. fruit brute and yummy mummy. That last one. What'd you call me? Yummy mummy. That sounds very like a British way for milf, I guess.

Don't really. It's a yummy mummy. Don't Google that one. No, no. She's a yummy for cereal. Yeah, don't Google serial names at work. But they're doing a mash-ups. They're, I guess, a blend of all of them into one, which might not be.

I'm down for some count chocula. I'll have some booberry. Sure. I don't know if I want them all blended together. Yeah, like fruit and chocolate. I mean, strawberry and chocolate, sure, right? Yeah. But like blueberry and chocolate.

It could be. I've had chocolate-covered blueberries. They're tasty. Bragg. Yeah. I like how with like, oh, the new, like, coax here, I'm like, I don't know if I'll try it. But they're like, we put, we put seven different cereals together. We jammed a bunch of cereals together.

Yes. Give it to me. I want it. It's the monsters. It's scary. Excuse me. I'll take two, please. Yeah.

I just, I did, it was, they're doing like throwback, uh, cereal boxes and everything. Yeah. Everything's retro.

I'll end up, you know, I don't even eat cereal anymore, but I'll end up buying a box like, just talking about it because marketing works. Yeah. Awareness. Yeah.

Like peak awareness and intense happening right now. Oh, yeah. We should get a, a box of it and then try it on the rat. Yes, we should. And then General Mills should sponsor us that episode. Yeah, get in line.

If we sold ads, which we could and we don't. You're welcome. You're welcome. You get to listen to us uninterrupted. Yeah, which is fascinating. Everyone's going, I wish they had ads. I could do with an ad right about now. It's good stuff.

Yes. Any final words, gentlemen? Any announcements? Some cereal, all that. Happy Mary. National Lemonade Day. Cheers. Cheers, cheers, guys.

Cheers, Mike's Hard Lemonade on National Lemonade Day. We appreciate everyone listening. The more you drink the better taste, by the way. We appreciate everyone listening to me laugh for 30 seconds on today's episode. Joe's never allowed on again to tell you anything funny. Damn it.

Until next week. You're off till next week. Okay. I get the rest of the week off. I was going to celebrate Senior Citizen's Day tomorrow, so it's perfect, actually. It does work out for you. Yeah. We'll roll you around in a wheelchair.

I was going to visit some nursing homes. I don't know. That's going to stop that right there. That was going to get bad. That was going to get bad. We appreciate everyone. You know where to find us to radcast.com. Search for all the content.

Look up. Count Jocula. You'll find, I'm sure, what's to be a definitive highlight clip from today's episode. And my cug breakup. You know where it is with the Coke and Pepsi Wars. Hashtag Coke hole. Yeah.

Yeah. We'll see you next time. Or to contact us, visit us on the web at the radcast.com Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.