Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, August 27, 2021: Change Is Coming: Facebook And Instagram

Episode Date: August 27, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Josh Hill with Joe, Joey, and Sean recaps guest Coffey Anderson, upcoming episode with Nielsen Holdings. Talks Social Holidays, OnlyFans ban explicit content, Elon Musk building humanoid robots, Kanye West leaking Drake’s Home Address, and more...These are the following topics we hit in today's episode:​​Instagram Is Ditching ‘Swipe-up’ Links In Favor Of StickersMTN Dew Flamin' Hot Is PepsiCo's Hottest Crossover YetFacebook Retools Messaging Again By Adding Calling To Main AppDaily Crunch: Internet Watchdog Citizen Lab Says iPhone Spyware Dodges Apple’s Security MeasuresIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Humanoid robots that Elon Musk is building. Like they're actually like, they look like exactly from what like I robot with Will Smith or whatever it was. Like they look exactly like that. Why? That's my question. To do the task and jobs that people don't really want to do. Instagram is ditching swipeups in favor of stickers. What does that mean?

Another bit of the head scratching news from a brand. Mountain Dew introducing Flaming Hot. Mountain Dew drink. Pepsi's hottest crossover. Yeah. Yeah. Yeah, that's not. But, dude, the people that eat the flaming hot are probably drinking Mountain Dew at the same time.

So that, you know, I mean. Get it all at one. Yeah. Skip the middleman. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys.

What's up? Welcome to the latest edition of the Rad. Radcast Wow Hey I'm excited today I'm excited today August 27th

Friday I'm joined by Joey Joe and Sean What's up brothers What's going on In the flesh In the flesh All three of us

All three For now Sean decided to come back I like it Yeah And Joey tried to bail too I was on a medical hiatus A personally imposed

Medical hiatus It did No it went pretty well Without you guys Last week So no big deal Okay Maybe the best one

Somebody said right, the best one that they never heard. They did say that. They said it was, they said it was like addition by subtraction. Sure. Okay. Sure.

Something, I don't know, something like that. It was my mom, but still, she's very smart. Yeah. Yeah. I still getting ever my Coke breakup, but I think I laughed for like three days over that. I relistened every episode,

admittedly, and I laughed again. My wife thought I was really silly. Do you fall asleep to it? Yeah. Oh, it's like a lullaby. On a loop, your own voice. It's a 15-second clip that just plays over and over and over again. It's the same thing as like creating a video, but you guys create videos all the time.

Do you watch back your videos to make sure that you did it right? I feel like you're being a little defensive. I feel like we might need to have it. Yes. We've got to improve our craft around here, you know. Some of us aren't natural actors, you know. Probably all of us. I do know.

Ha-ha. Very good. We've had a good week at Radical. Yeah. It's busy. Here is the Radcast News. And if anything, I had seven meetings yesterday on my calendar. That's a fun, fun day.

Seven more than I had. And, but yeah, Radcast is great. Anybody listen to Coffee Anderson? Awesome episode. I got excited just listening to it again in my rehash. And he was energetic, let's say that. But he was awesome. And we got a little different.

podcast coming next week. You know, we've been, you know, doing some of the entertainment, people talking to people's journeys and their business and all that. But Nielsen, the company does TV ratings. We had two of their people on Kara and Imron and talked about the realities of branding in 2021 and how marketing spend has gone all towards sales-driven activity and not branding activity. And it's actually causing some real issues because everybody's focused on ROI. like day one.

So this will be a more educational podcast for sure. What like what's an example of the sales? So I'm running Facebook ads with a I'm going to get real like this to the micro level. I run a Facebook ad. I'm I'm a t-shirt e-commerce brand. And I'm not extremely well known yet. And I run t-shirt ads that are. are 1599 for a Surfer Dude T-shirt.

So that's low funnel, like performance marketing type activation. Whereas branding would be a video about the story of the company, an influencer that's backing it because they give 15% of the profits to charity and a thematic story or the CEO going on a podcast to talk about why he started the company. Those are brand marketing activities. Okay. And what's happened in the marketplace is because everybody's so ROI focused and they're not playing the long game, they're running way too much performance marketing in absence of awareness-building marketing.

Because what's happened is you have a purchase funnel. You know, most things, unless it's just a convenient toilet paper or something, like you need to be aware of the brand to then gain intent to buy the brand. to then ultimately purchase it. There's a cycle for that or a funnel. And what's happened is everyone's trying to push them down to the bottom, which is purchase as fast as possible when they've done nothing to really raise attention, awareness, familiarity at the top of the funnel.

And that's just the way marketing works. It's still the same. People aren't aware of you. They don't buy you. You know, if you walk into a store and if you had Joe Blow t-shirt on the left and a Nike t-shirt on the right, You know why you want to buy that Nike t-shirt? Because they've built brand for 50 years.

And you know them. You're familiar with them. They've told stories. You liked Michael Jordan growing up. You like Kobe Bryant, whatever that might have been. They've been branding forever. And that's familiarity. And what's happened is people are trying to short cut that by just focusing on promotional

speeds and feeds, the benefits of what they do instead of the story. story of what they do or why or influence. So you're just seeing a lot of movement towards that. And they just, Nielsen just did a big study on it about the negative impact that's coming from that. It's like like using coupons sort of almost. Would that be kind of a. That would be an absolute. Exactly.

And then people say, I don't have a coupon. I'm not going to go there. And you've actually drilled into exactly the issue, especially with e-com. I'm quite smart. Everyone starts with giving away 15%. And their margins are really small when they do that. And then they, but that drives business. And so their business stays forever driven by that.

That's why Josso Bank's practically gone out of business. Like Jose Bank, four suits for $100, right? You'll never buy a $300 suit at Jose Bank. Because they've eroded the value of the brand from day one. So that's the like epitome of it, you know. Sure. But it's also the problem, though, is, the only way for true growth for mass marketing or mass brands is broader awareness.

You have to be, you know, like, it's like, well, no shit. But like a lot of people are trying to circumvent that by just going straight at like what they sell, you know, versus creating and resonating with people. And it's not just about being emotional. Some people don't care about what the brand does or whatever, but you still have to be in the mindset because mindset's fleeting. because we see 10,000 ad messages a day. I remember growing up, I grew up in the surf industry, and as kids, these companies became successful, literally based off of stickers.

Like they would give all the kids stickers and have them go put them up on signs, and it built, as we got older, we grew with the brand. Familiar. Yeah, so brands like Volcom became massive. But when I was a kid, they were these small company. But they literally built up like this grand. Rila army behind it.

And as it, you know, we got older, then we started buying all the product. And there was a familiarity with it. Exactly. Is a surf industry in New Jersey? Yeah. You said you grew up in it? Yeah. Is that a joke?

Is there a joke beyond that? Am I supposed to laugh now? Nice. Nice. Hang to him, bro. Yeah. I know. So yesterday was National Dog Day.

Anybody have dogs? I have a dog? All right. Nope. Yes. I really like dogs. I really like dogs. I do.

It's a little weird. They walk around. I'm the first guy that's petting the dog. We have no animals. Sure. You know, it's not practical to me. Like, we live in a loft building, and 80% in the loft we're at have dogs. A lot of them single guys and girls.

And I'm like, why the hell if you're single and 28 years old, do you bog your, yourself down with a fucking dog. Like, you can't, you want to go, like, you're francy free. You can go on weekends. You can go wherever you want, and you got to deal with the damn dog. And plus, you got to, like, take it outside to shit, like, in a loft, right? Oh, God. I pass people, I pass single people.

I mean, I'm father of four. I pass single dudes and girls every day that are, like, take their dog out. Pick it up dog shit. And I'm like, you are you dealing with this? That's some people's pick up lines, though, I feel like, that's their conversation start. Yeah, dog feasts. A lot of people are just lonely. It's like it's company.

Yeah. Like coming home to something. Yeah. I've got seven dogs. Okay. I live in a studio. Sure. An actual studio.

Yeah. We share the bed. I feel like everybody's used to renting stuff out now like or like doing like Uber or whatever. So people that are dog walkers that may be like their version of renting a dog for money. You know what I mean? I don't like a weird roundabout way. It is a good pickup.

Like if you're a single guy, you should be a dog walker. Sure. You don't want to have. have the dog because you want to be free to go on the weekends with the girls you're trying to pick up, right? But you'd be a dog Walker and be like, hey, I got Fido today. And they don't know that it's a nice dog. It can be a little bit of a pain. Like when we go somewhere, we have to have somebody that come stay at our house or we go to the lake in the summer every weekend just about. And I'm like, if I had to deal. But now what's happened is everyone takes their dog everywhere. I was going to say you could take

We go to the lake and we're out on an island or something like that. There's four freaking dogs. And I'm like, You know, I like dogs. I really do. We believe you. But I don't, I just don't, it's like they're jumping all over things. I'm like, I didn't come out here to deal with your dog. I think, I think about that. Like, when I go to the coffee shop and there's dogs in the coffee shop, like, what happens

if I'm terrified of dogs? Like, what happens if I had a childhood experience where I got attacked by a dog and I have to walk into a coffee shop full of dogs? Very specific. You know? Yeah. Very specific. Again, are you okay?

I mean, I don't want to talk about it. Okay. Okay. Yeah. Where did you brought it? Yeah, you know, I'm just saying. I just don't know the boundaries of like, why does, why is your dog, when it becomes my problem? It's really only the lake that this is happening.

Like, around the building, I just kind of go, why are you doing that? But don't really care. None of my business. My favorite is like when the dogs start barking loudly and they're like, they keep saying the dog's name. He never normally does this. Yeah. Yes, he does. Yeah, you were here.

Every time I pass him. We did have this hyper-aggressive dog in our building. Oh, nice. and like literally I got on the in the elevator and the dog's in there and he is like

he's ready to eat my head off and I told the guy that he has a lawsuit coming because if that dog bites one thing I'm going to punch him in the face but if he bites my kid you you probably aren't worth much

but I will take every penny and punch him in the face yeah like double but he was like hyper aggressive Like, I'm telling you, like, you see that, like, he's, like, ready to eat my arm. The dog's going to die. And he's just walking around the building.

And he kept, finally, I either got the hint or he got complained on and he's not around anymore. But it's like, I don't know. Yeah. I don't take my dog anywhere on purpose because I know, A, he's going to piss all over everything. Like, if I took that dog to PetSmart, dude, he would piss on everything you walk by, everything. And B, he's not that nice. So I don't take him, I take him on walks solo. I'm sure I'd be at some hate mail because everybody thinks now

I don't like dogs We love dogs Let's be clear we all love dogs I wish there was one in here that just came and went Went home and took care of himself But sure That'd be good I don't want to take care of them Yeah you know and I know the people love their dogs

Because they're lonely They're lonely I'm going out of town this weekend Could you watch my dog actually? Oh yeah you know what That would be great I do like You guys know Hardy

The country music singer Hardee? Yes I do Yeah I know Hardy He has a A funny song. A funny song that's like, you know, we grew up, our dogs stay outside.

Like, it's like, we're growing, it's on the line like that. It's like, point is, meant to be outside. Yeah. And most of them aren't anymore. Yeah. My dog's a little bit of a bitch also. So he needs to stay inside. It's just a small dog.

I kind of get it. It's just like these big, you know, a hundred pound labs. Yeah. That are like, you know, in studios. Anyway. Enough talk about National Dog Day. Happy National Dog Day. We let the dogs out.

Nice. Should have had that. Yeah. Okay. Yep. Yes. All right. In the least shocking, or this, there's two in the least shocking categories in the news today.

But only fans made a decision, what, 10 days ago, ish. Yeah. To remove pornography for six days, four hours. When did you put? that application into McDonald's. They removed pornography or decided to remove it. I don't know if it ever came down, having not being a regular on only fans. Happily married.

Thank you. But they've reversed that decision to ban the explicit cons. I think they actually wanted to stay in business. Yeah. Yeah. They're the only place I got revenue from? Yeah. Once they saw how many people were leaving.

Yeah. I'm just glad several members of my extended family. and we can eat again. Yeah. Because of pornography. Yes. To be clear. Is it just kind of like, I don't know, McDonald's like shutting down every store for a week?

Not selling hamburgers. And hoping that it doesn't hurt their business and restarting. Like is it like the most, like ill thought through decision? But is there like an upside of marketing when someone does something like that? Like Only fans was now, it was everywhere. You think they did it for? What do you think they actually wanted to? I usually subscribe to the, you know, all news is good news for the most part, like what you're saying, like, you know, potentially.

But I don't think so because you, not when you piss off your core user base. Pornographers. Pornographers. You're the professionals that they are. And then they potentially leave and they're probably not going to come. They're probably like, well, screw it. I'm not going back because they may. might do this again.

Right. They might change their mind again. So I don't, I don't. Where are they going to get it? Maybe we should start our own business. I mean. Like only fans? But for pornography.

Okay. You know? Patreon. Sure. Yeah, Patreon. Pay for it. I'm trying to think of a pun, but I'm just lost. Yeah.

Porn Tron? Porn Tron. Porn. That's sure. Okay. Anyway. So, if you're in. to that thing.

Congratulations. Only fans is back. Yeah. Yeah. Hashtag back. There's definitely a joke. Yeah. We're not going to go there.

Nah. So you guys see this a week ago? Elon Musk and the scariest news of the week. This was actually last week. It kind of came out. I don't know if we talked about it. But humanoid robots that Elon Musk is building. Like they're actually like they look like exactly from what like I robot with Will Smith

or whatever it was. like they look exactly like that. Why? That's my question. To do why? The task and jobs that people don't really want to do is what he said. And thus, and he happened to mention the same story that there should be universal pay. Because he recognizes, he recognizes.

So eventually, we're already kind of started to pay people to stay home. Yeah. Kind of what we've done during the pandemic. And I think he's all but saying, there's a lot of jobs. do that people don't want. Let's create robots to do them. And then people really will stay home because we're going to kill 500 million jobs or not 500 million, but 500,000 jobs. And we know that's going to create an issue. So let's have universal pay. Did he give example of the jobs? Like ditch digging or?

Yeah. I mean, it was stuff like, I forget, like, some of it was like sanitation. Like it was stuff that you would go, yeah, nobody really wants to do that. Right. I don't know. How, how real do these? humanoid look. Jeff Beahs is one. Bill Gates is already one. They're pretty real. You guys did a skil of that, didn't you?

He's actually one himself. He's been working on himself. That's why Sean's so interested. He played Elon Musk in a video quite well, I might add. Thank you. You were very good. You did very well as Bill Gates. Oh, thank you.

That was funny, though. What if he was inspired by the Will Smith movie, dude? He might have been. They look like white, like white. They look, have you seen our robot? Yes. Yeah, they look almost exactly like those robots. That's terrifying.

And it's like, if you've seen the movie, why would you ever want to, like, and he's talked about it never ends up well. No, it never ends up well. Like, let's empower the robots. They get smart enough and they go, they realize that humans are not very intelligent after all that we make a lot of irrational decisions and then they turn on us. Yeah, they're smarter than us or stronger than us. Elon Musk has even come out and said he fears the power of AI.

And here he is building a freaking humanoid robot. Yeah, remember when he was on the Joe Rogan podcast? He also talked about planting chips in people's brains to make them smarter. Yes. I do. He's talking about doing that to himself. That could be done possibly by some sort of vaccine. I think he did it.

Maybe he did it and it's like gone the other direction. Now he's making robots. It's made him not as smart. Yeah. Yeah. Yeah, literally in every movie book, TV show that someone creates robots, they become like sentient and kill people. Yeah.

There's literally like a Simpsons about that, right? Like everything. Everything. Called Terminator. He was a good guy, though. Right? He was bad in the first one. Yeah.

He was bad. They sent him the first one to kill Sarah Connor. But this is like the plot of every sentient thing, right? Yeah. Justopia. We really learned a lot from it. He was like racing towards it now. Yeah.

Walk him. Maybe it's just back to that brand play, awareness, familiarity. And now everyone wants to create a killer robot. We've got a plague and sentient robots. It's like a mashup. Yeah. Walking dead and... Maybe it's kind of like the ice cream machines.

He's going to make the robots because he's going to make him killer, and he's the only one that's got the turn off. And he's going to make every person pay to turn the robot off. Think about it. He also wants to start travel to Mars, right? He wants to start life on other planets. This would be a good way of... He's preempting us.

What are the odds that he's just a whack job completely? No. No, of course not. Pretty high. 700% chance. Yeah. But also very wealthy, blacked up. Sure.

Seems like they all are. Give and take, right? Speaking of wealthy. Kind of like you, Ryan. Thank you. You got to be a little crazy to do anything crazy. That's fair enough. In quote.

NFTs, you guys heard of these. Non-fungable tokens. Speaking of being wealthy. A JPEG of a rock sold for a million bucks. Not the rock. Not the rock. A rock. Not Iraq.

And a digital rock. A little rock. Sold for like a million bucks. Yeah, I don't get it. I don't get it either. Like, I watched my kids play. I understand the Metaverse. I get that values being placed on digital things and skins.

I don't understand the rock for a million bucks. Well, that's because you guys don't get art. So, you know. Yeah, but do you think this is like, you know how. I lost a million dollars, guys, is what I'm trying to tell you right now. I can't find the NFD. You know how the art world is like a great way to hide money? Yeah.

Like that's why Jackson, do you think this is just another way for people to... Launder money? Launder money. But I just would want to hide my money on something I know is going to be worth something. And while a Picasso makes sense to me, but digital rock is not. Some digital things maybe. Yeah. Like that there was like an art piece that was done digitally that I saw the beauty in and was like,

Okay, I probably wouldn't pay half a million dollars, but like, I see that it's unique. So then what do you do? Look it up on your phone whenever you want to see it? Yeah, you own the code to it. So, yeah, that's a good point. What do you do? I just take a screen capture of it. And just look at it from time to time.

Take my rock. I've got it. A million dollars. I'll sell you for a dollar. Yeah. Screen cap of it. I guess you could have one of those, like, you could just have a big, like, monitor in your and projected on your house.

It's projected on your interesting. But it's still just a rock. Yeah, it is. I'm going to stick to my tangible goods. Yeah. Known as the stock market

and, and, and, uh, and, uh, bitcoins. Yeah. Yeah.

The sure, a sure thing. Super tangible. Yeah. Yeah. Uh, so Kanye West, uh,

and Drake are in a little bit of a feud. They, uh, Kanye leaked Drake's home address, which, like, struck me is, okay,

he got them. But then I was like, did not really find out where Drake's address. The problem isn't knowing where he lives. It's just like you're never going to get in. Yeah, he's got a gate. Yeah, gate and seven security guard. Sure.

He asked one of the guys on the Hollywood bus tours where Drake lives and he's like, is that the map? That's it. She has a star map. Yeah. Drake. And because he has 400 million followers, like that's why it mattered. I don't know.

Yeah. Did anyone go to Drake's house? That's the question. Kim did. There's a low key beef about that. That's what, no, I'm serious. That's it. There's speculation about...

Uh-oh. Been a while. Yeah. Yeah, exactly. So, yeah, that's a great question. Like, he lives in Canada probably, right? Drake? How many homes does he have?

Like, his home address? Drake probably has five hours. Yeah. Which one? Probably pretty easy for him. That's his third guest house. Not a big deal. Well, and he probably lives in a gated community

where you can't get in no matter what. Right, with probably gun turrets as well. That's why this is kind of like patty caking to me. I'm going to, you know, a little bitch fight. Like, okay, give his home address. I'm going to Google Earth tonight and find it, dude. Yeah. Do it. I'm going to go.

Yeah. Just don't call him Kanye. It's yay again, officially. Yay. So, yeah. Yeah. You know. Yeah.

And look, I like Kanye West music. I kind of dig his whole vibe other than being a little crazy. The name change thing, don't get it. But whatever you want to call yourself, fine with me. But it's like, just pick one and stick with it. Yeah. No, P-Ditty was once Puff Daddy, too. Right, so.

Sometimes you have to change with the times. Yeah. Puff, Puff, give. Yeah. Sean Puffy Combs. Yeah. Yeah, that's, it's, the name change thing is, it's been done, right? Yeah. But he's gone to it back.

Yeah. Nobody cares, I think. Well, we're talking about it now. Yeah, we are. He's on the Radcast News, so it must be important. That's, well, that's, it doesn't get on here if it's not. That's true. For sure.

That is the, uh, and then our second. and final intro. You're like, that's right. Anyway. We're going to leave that one there. The world's fastest roller coaster being built in Japan. And zero to 100 in less than two seconds,

but they've shut down. And the secondly shocking news of the week because they were breaking bones of people riding on it. No shit. Zero to 100 in less than two seconds. Who would think throwing a human body from zero to 100 and two seconds would be a bad?

And jostling as well. It's not a straight line. It's called a crash test dummy, isn't it? It's in Japan, you said? Yeah. It's population control is what it is. I think so? Yeah, Darwinism at his finest, bro.

Okay. It's probably easier ways to kill more people. Thank you. Yep. You deserved it. It's a front, though. Yeah. It's an amusement park front for death.

Okay. Yeah. It's like Scooby-Doo. Remember that? It's really a plan here. He really is the old man, old man munching from down to the river. Take Joey's. That was you.

Dark kids. What's the roller coaster called? Do we have any idea? I don't know. Probably. Yeah. The fact is fuck machine. The bone breaker.

All right. We're going to move to our marketing. Our true market. Some of that's marketing. But, you know. I think a lot was, like you was saying, we kept talking about stuff that we're talking about it. I know.

If it hits the radcast, it must be news. And if it doesn't, like it changing. Fuck out of it. So on the first news article of the week, Instagram is ditching swipe-ups in favor of stickers. What does that mean? Okay.

You know a story? You see everybody. Yeah, we do the swipe-up. So it's just changing to swipe-up? Instead of, you never longer be able to swipe up to go to a website. You'll push a sticker button. Oh, okay. So you can design a sticker at different things.

Like, there's stickers now, but they'll be touchable. Okay, I was going to say, we worked very hard to be able to get the swipe up. Yeah. Should we let the civilians know? It's 10,000 followers should be able to swipe up. Yes. And that is going to remain with the stickers. Okay.

So we would be eligible for stickers. You'd still be eligible for now. I was going to say, I was going to walk away from this whole thing. Yeah. The Radcast are just life? Life. Wow. Yeah.

Harsh. Yeah. Wow, that was close. Yeah. So August 31st. So just be ready. You know, you got to do stickers. and not wipe up.

Okay. Got about a week. We can annoy people in a new way now. Sure. Yeah. Tap the button. Yeah. Tap it like it's hot.

Why's it got to be a sticker? Why isn't it just a button? Sticker sounds fun. Does it? That's what Instagram calls them stickers. Little kids kind of? Yeah. Tap the sticker.

I'm hoping that I can use my custom verified Ryan offered GIFs as the sticker to push to go to links. There you go. I'll be really happy if they can do that. I don't know that's capable of until they launched it, but we'll see. It sounds reasonable. It sounds, yeah. Yes.

I have nine million impressions on my GIF. You do. Yes. Wow. In less than a year. Very nice. It's called a brand play, my friends. Can you sell those?

It's also called a GIF. Really? That is also true. GIF. GIF. Honestly, this is interesting. So you can create that, and then what do you sell it? Do you sell it to like a company that,

Well, we could sell them because we could create them for companies and get them licensed to be a GIF or a GIF or technically a GIF. Like I heard a couple years ago Van Dam made like $4 million in one year just off of his gift. Rob Van Dam? That's not what the Instagram gifts are. You're not making money when people use them. It's more just an awareness thing. Okay. Like, because, like, you do keywords.

Like, I'm, like, if you do radical, if you search for radical in the gifts, like my, a couple of mine are trending on the first page. So it's a brand play. Yeah. But you're not making money, just put the gift on Instagram. How would you make money? There's websites that, like, I think there's pay or paywalls or different things for using them. You're trying to figure it out so you can do it?

Yeah, we're doing gifts, dude. Okay. I'm starting at Gifts Only Only fans. Yes. But see, like, each one of your characters, you create, you guys could create gifts of those that people use them, like doing gestures and things like that. Yeah. Yeah, exactly. There you got.

Whatever is. We're making gifts. Okay. You're in charge. We'll talk about it. All right. For $9.99, I'll teach you how to do it. Okay.

All right. So in the, another bit of the head scratching news from a brand. Mountain Dew introducing Flaming Hot Mountain Dew drink. It's Pepsi's hottest crossover yet. Yeah. Yeah, that's not. Well, dude, the people that eat the Flaming Hot are probably drinking Mountain Dew at the same time

so that, you know, I mean, get it all at one. Yeah. Skip the middleman. There you go. I just fine. I mean, but just because you can doesn't mean you always should. Sure. And I like some hot stuff.

I like flaming hot stuff. but I don't want to drink. Nope. No. Like, really hits the back of the phone. I feel like everyone might, like everyone out of curiosity might taste it, but no one's going to repeatedly buy it.

I mean. Should you bring some into the Radcast next week? I think we might should. Like that delicious Mike's hard lemonade we had last week. Oh, God. So good. We're never going to work with Mike's. Yeah.

Probably not. They're never, ever going to hire us because it that, and I'm attributing it to being the harder version. It could have been it. Yeah. But it was no point. Nope. Did not taste it like potentially rubbing alcohol with the, like a hint of lemon.

It's okay. Sure. I gave him out, I thought I was being really nice. It's National Lemonade Day. He's taking sips and I'm like, everybody's face. I can feel my own face and I was drinking it. Like, I was like, that is like pockering up combined with completely put off. Yeah.

I felt not good after that. We had a race to the sink to see if you could pour theirs out first. Yeah. Josh chugged his. It was weird. Yeah. Yeah, he's took me. He's not here.

That's why he's not here today. Yeah, he's in the hospital. Yeah. That's unfortunate. Mike's harder. Lemonade. Call us, Mike's. Yeah, call us.

Yeah. We could make it not. We could put a lipstick on the pig, though. Sure. Good at that. They pay me enough, I'll drink it instead of water. I don't want to. Only mics.

It's like, only fancy it. Only mics. That could be their new media channel. Only mics. Only mics. That's, yeah, they need to do. something. That formula was not good. This is the harder formula. I'm going to chalk it up to the base formula is probably okay.

The regular is probably good. The harder, not so good. It's kind of like a, like a ice, what's, remember the michelope? What was the ice beer that was just too strong? No, no, ice house. Oh yeah, dude. It's like, I love beer more than anybody, but the ice house just like, well, remember, remember four loco? Too much. Oh, yeah. For local, people were dying. Oh, yeah, caffeine and who knows what else is getting that thing. Large amounts of people were dying in college from it. Yeah. That's their tag.

Large amounts of people were tough. Yeah. Who were the test subjects before we released this? They obviously didn't do any. Yeah. This is fine. Just put it out there. I just do pre-workout and great goose now.

It hits the same. Yeah. That's great. You have major heart problems. I do now. Yeah. So let us know in the comments. This is definitely going to make a highlight clip.

I know it is. Mountain Dew Flaming Hot. Yay. Rad or Fad? I'm calling it. Yay. Yay. Yeah.

Oh, yay. Yeah. Okay. Okay. I like it. So it would be fun. It would be better if it was flaming hot if it was temperature hot. Like they keep it in like a Alto Sham oven and you get one out and it's like, oh shit.

It's like, but it's mountain dew. Yeah. I like that idea better. Like hot tea? Yeah, but it's mountain. Maybe like a popsicle. Maybe a hot popsicle, like that's cold. I don't know.

Okay. That doesn't really. John, my plan. I'm just trying to think of something that would make it better than a brink. A popsicle would be better, I guess, better? Yeah. Because it's a food stuff. The next article, shares of AlkaSeltzer up 47%.

Facebook is really, you guys use Facebook Messenger? Yeah. Yeah. Here and there. Yeah. They've been really toying with the messaging app and they've added a call button. it's like if Facebook tries to jam every fucking feature everything it's like you know like

are we really capturing everything people want to call from the messenger app you know what else has a call button my fucking phone can you call internationally on this if it's on Wi-Fi? Maybe I mean I think they're trying to compete with WhatsApp maybe because that's the you know that they own them right

they own WhatsApp I think so probably I would not surprise me they own everything pretty much but yeah because WhatsApp is frustrating because you can't call anyone if you're not

your friend like if you're international you can't you can't call like a random number you're trying to call a lot of random number I'm trying to call him

I'm trying to call him yeah his phone number and stop by go to his Facebook page I found it so yeah

so if you're on a messaging app you already pretty much have made the point that you don't want to call them

right yeah yeah point taken I don't want to call but How many times you accidentally hit that button? You're like, oh, shit, shit, no, no, no.

Did you just try to video chat me? Yeah. I do that sometimes. Like, I'm trying to message someone and I call them. I'm like, this is the last person I wanted to have a conversation with. But I hit the button. You called me. It was usually you. Yesterday.

Yeah, it was like, in, did it ring? Did it ring on their end? I hope it didn't ring on their end because I don't want them calling you back. Call you right back. I don't know. I don't even want to be called on an actual phone, though, most of the time. You know what I'm just like, most people are annoyed by calls. Yeah.

You know. I called you also. That's weird. Well, straight to voicemail. Yeah. And when it rings twice and they're straight to voicemail, you know, they sent you to voice mail. Yeah. Yeah.

The fuck you button. Yeah. Like when someone's calling you that you don't want to talk to you, you're like, don't want to touch the phone. You're like, I don't want to accidentally like pick that up somehow or send me to voicemail. Or I love when you call someone and they text you back. Like, hey, did you mean to call?

Yeah. Like, well, now I know you don't want to talk to me. Yeah. No. No. But dial. The etiquette of messaging and calling in 2021. Or non-ethicate.

Facebook Messenger, but dial somebody. Look how far we've come. We talked last week about Apple and spying on your photos to make sure you weren't beating any kids, which is obviously a serious subject, so I don't want to make light of that. But more of the privacy issue, but the watchdog, some company that checks into these things has said, without a doubt, they are bypassing their own security system to do this, and thus creating a hole with which the bad things could come through. You know, the whole point of these layers of security

or so they can't be patched or whatever. Right. Because Apple's creating a significant security issue with what they're doing. To themselves. To themselves, but then to us. But you can call people with Facebook Messenger now, so don't even worry about it. We've got four new features. Yeah, don't worry about it.

Run some more ads. What's the reason for them checking people's photos? They're scanning the code, supposedly. Bob in the back's not like looking at your photos, but supposedly they're looking at the code of your photos to look for metadata and other things that match with pornography online, like child pornography. So again, the road to hell is paved with good intentions.

Yeah, to me that just sounds, I understand that, but it sounds like an excuse to be able to just track people. Thank you. That's it for me today. I've been Sean. I'm out of here. Yeah. I feel like it's probably already been happening all along, though. Yeah.

Definitely. They're just covering it up with like, we're doing it for child pornography. You know, we run a lot of digital ads. We do a lot of that stuff. We're retargeting, you know, you looked at a pair of shoes. It follows you're on the internet. Yeah. You know, but it's relevant.

You looked at it. We're trying to help you make a decision. decision and force feed it. You're a nice guy. We do some pretty crazy stuff from a digital target, but I get asked at least once a week. I swear my phone's listening to me. I was talking about something I've never looked for. I've never searched for it.

And I found it was in my feed an hour later. And I was just talking about it. Yeah. So everyone thinks that that's going on. And I can tell you firsthand in a mainstream way, it's not. But what's happened is behavioral targets what's going on so that it might seem freaky. but you've visited some site or done something that's triggered that ad content. It might be very similar to what you talked about.

But it's, yeah. I thought it was just God sending me messages. You always say that on everything. You say that about everything. Sean, God's sending me message. Purchased this. Yeah.

You remember you had stomach issues a day. You were like, you like it's God telling me not to eat more burritos. It was just a, it was Mountain New Flaming High. The Radcast brought to you by. Mountain Dew Flaming Hot. Yes, we've promoted it. Yeah.

Oh, yeah. Flaming Hot. Flamed Hot Radcast. You think we get a flavor for the Radcast? Like, we start flavoring everything, flaming hot. It's flametering it. Yeah, for sure. Guy Fierrety already cornered that market.

Donkey sauce. True. He just had the branding with flames and all that. Yeah. Yeah. I like Guy. I don't know. I know he's cheesy, but he kind of owns it.

You know. You're going to say it? I know most people don't. You got it. I don't like to say it. You like guys. I was going to say. I like what I was going to say.

I like to be manhandle. I like you. I like to be manhandle. That's a good one. Yeah. Tommy Lasota. Yeah. We're going to do a movie quotes edition.

Yeah. Yeah. For sure. It has to be done. Any Joey, Joe and Sean news? Any final thoughts? Any. We're flying down to Tampa, Florida today to shoot at a down stage down there.

Mm-hmm. with so crispy media from Greenville, South Carolina. Yeah. They're very innovative YouTube filmmakers, so. Yeah. And somehow we ended up shooting with them. Doing with them. I don't know how it happened.

Yeah. 21 Pilots was on the soundstage at one time. And now us. Now you guys. They might want... Natural progression. Yeah. I want their money back.

Toyota pilots. They might want. Joey and Sean. Imagine Dragons. I think it's the next step. Oh, dang, dude. Don't get my hopes up like that. What's the latest skits?

I'm seeing. I saw all the flippers was very funny. House flipping. House flipping. Yeah. We just filmed another up-and-coming sketch. Part two. Part two.

And, yeah, that'll be coming out the next few weeks. Yeah, I'm normally skeptical about sequels for obvious reasons, but I felt like there was enough stuff to go after it again. Yeah. Yeah. It's weird, too, because we've been. playing like these similar characters. But I feel like if they're not in the certain up-and-coming context, even, it's like,

it's funny, but it's not relevant people's minds. You know what I mean? Some sequels we've done have been wildly popular. It is in the past. No, for sure. Familiarity. And then takes off a little bit. Yes.

Dad and Chad. Dad and Chad. Mell Karen's pretty popular. All those got better times. No, it almost have to. It's branding. Familiarity. Yeah.

Yeah. Cool. Any other live shows? We're working on that right now. We're trying to find the right venue. And we would like to perform in downtown Greenville. We're looking for the right spot to be able to perform. We were someone gullible that we can trick into letting us.

Hey, we have a nice outdoor area here. Let's do it here. If anybody's watching and has a theater, they want to shut down with sold-out tickets. Yeah. Hit up a movie. Imagine dragons, but then come to us. Then, yeah, opening out. But that is, it is an interesting time right now where I feel like

theaters are on the fence of opening back up to full capacity. And so we're trying to work our way in. It has to be full capacity for us because we're going to sell it out. We're going to sell it out. We'll be on lookout for our channels, guys, put out some good content. We've got a few things cooking. We've got, oh, Ron, not, Ron Burgundy-esque, The Florathon.

That came out. You guys, they posted it today. Yeah. Yeah. So be on the lookout for that. We're going to share that on all the channels. Very funny. The pushing the envelope.

Yeah. Cool. Hey guys, well, you know where to find us. Joey, Joe and Sean. Find them on Instagram and on TikTok and just about anywhere else. YouTube, etc. Yeah. Find us at the radcast.com.

Search for all the content. This has been today's marketing news. Friday, August 27th. We'll see you next time. To listen to full episodes or to Contact us. Visit us on the web at the radcast.com. Or follow our host at Ryan Alford on Instagram.

Thanks for tuning in.