Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News: Bed, Bath, & Beyond; Home Happier; Shop-streaming; Dollar Tree Media Network; New York Post Shopping Widget; ACE Hardware DIY Influencers

Episode Date: April 22, 2021

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.These are today's topics:Bed, Bath, & Beyond -- Home Happier Campaign.Brazilian Company, Magalu, and Deezer team up to create a shop-streaming service for musicians.Dollar Tree's new Media Network.New York Post placing shopping widgets on posts to make shopping for products easier.ACE Hardware DIY Influencer partnership.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're listening to the latest Radcast News Update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's the marketing and news episode. It's Friday, April 16th. And we come to you live. Well, live today, at least for us, in our podcast studio.

Home of Radical, the Baddest, the coolest, the motherfucking greatest digital agency on the planet. I'm lively on a Friday, Riley. My co-hood. What's up? Hey, no, yeah. That was a lively introduction. We got the energy today. I think we're going to put that in our headline on the website now.

Yeah, that's our new intro. B-A-M-F agency. Yeah, yeah. I was sorry, I had to say that in my head. I had to type out the acronym. Let me get a little bit more of my copy here before I start thinking about acronyms. How's your week? Wait, pause.

We have some big news today just internally, especially. for you. Bradley's podcast with you dropped officially. It did. Yesterday. Yes. Being Thursday. So Thursday, the 15th, depending on when you listen to this, the dropping bombs podcast, went out to Vegas

last week. The episode aired yesterday. Getting a lot of positive feedback, which I really, really appreciate. So go give it a listen. You can search for the real Bradley. Actually gave him shit for that name. And said, dude, just be Bradley, man.

I've seen people do that anymore. They go to real... They do it because people take their username. Like on Twitter, someone was Brad Lee, and he didn't want them, you know, they may even be posing as him. So that's why they come out, the real.

You know, a lot of people had, you know, the posers or they just want to... Someone's already taking their name. Yeah. And so that's why do this now. I secured Ryan offered, at Ryan offered on every platform in like 2007 or eight. Like whatever Instagram came out.

Yeah, so go back in your time machine and get it. But it was awesome. Brad was great, great interview. I listened to the, you know, you do it in live. I felt good. Went back and listened to it. I think we definitely dropped some bombs. Brad has some good knowledge.

He's a natural marketer as well. I think there's some innate marketing in certain people and he definitely has it. And I felt like we had a really great energy and the feedback's been great. So go listen to dropping bombs. 2021 marketing strategies is kind of the working title. I like that. That's awesome. Yeah, it was fun.

A lot of fun. Talked about my background. We talked about some recommendations. And, you know, it was a wide-ranging conversation. Yeah, yeah. But it's good because, I mean, you've been back this week and, you know, you had a couple weeks of just all the, all the activities. Yeah, Mexico, Las Vegas. We're just on the world tour here.

Exactly. Exactly. Yeah. But, yeah, it's been a good week back in the office. We are busy as all get out, which is good. We're hiring. We've got like five positions open. And so if you know anyone looking for a marketing advertising job, wanting to potentially

transport to Greenville, South Carolina, give us a call. We do some remote stuff, but it has to be a pretty specialized position. Right. We like to keep the teamwork is what makes the dream work. So I still like, we got a nice space here. We are open for business here in South Carolina. Yes. And so we are definitely safe.

But look, we got to get shit done. We got clients that need to feed some babies. Exactly. Exactly. Exactly. No, yeah. No, it's been a great week. And, you know, still excited about the website, the radcast.com, the new website.

All of our content's aggregated now with all the episodes. It looks awesome. Yeah, it does look great. It really turned out well. And I even used it as this morning. I was going back and I was looking. My sheets came in from sheets and giggles. I saw your, that was.

I haven't slept on them yet. I'm slipping on them tonight. I was messaging with Colin last night. He was like, it'll be life-changing brother. He says, as soon as you get in, I want you to message me tomorrow night.

I'm like, I'm in him. Talk to you soon, man. Sheets and go to eucalyptus sheets. But then we've washed and dried them, and I'm like, oh. And we have nice sheets.

I mean, we have like those premium ones from Costco or whatever. Right. And, you know, they felt nice to me, but this feels a little silky. So, yeah, but sheets and giggles. I was looking for his episode because I wanted to find something, and I went on theradcast.com. How cool is that? And I did a search for sheets.

And sure enough, any topic you're looking for entrepreneurship, Instagram. Personal branding. Mother of God, whatever you want to look up. I may not have, maybe some. I don't know if that's going to be on there, but... Yeah, who knows. I know. No, but it's good.

It's like really exciting. We have a lot of really cool episodes coming out, and we're, you know, jam-packed with recordings in the next couple of weeks, too, which is awesome. And the episode that's coming out on Tuesday is a phenomenal episode with, again, he's our reoccurring guest now. Love him. Samrat, Saran, and his buddy from Rochester School of Business, Salim Holder. Selim Holder's CMO, Fourth Avenue Market. If you're familiar with that company, really awesome conversation about e-commerce and just building your community and your brand.

And it just hit everything that we talk about here. So it was just awesome. Yeah, really good conversation. You know, we've talked about this before. We love all of our guests equally. Yes. And very appreciative. But, you know, I might have an off day.

The guests might be nervous. There's stuff that just happens. And the conversation may not flow. it's freely. Well, this just flowed really freely. We were all kind of on the same wavelength, even digitally. Really great conversation about Fourth Avenue using community, using kind of giving back to the black community, combined with the power of neuro and all the other things we've been talking about from a marketing standpoint. It was just a really, really cool. I think it's going to be enlightening and helpful to businesses of all sizes. So I would definitely give that a little.

and coming out Tuesday, the 20th. Yes. Yeah. All the same bat channels, all the same bat times. That's an old Batman. Same bad man. Same bad channel. Same bad times.

If you're older, if you're over 40. Is that the 60s? Oh, yeah, it's like the 60s Batman. The one with the bam pow. Bam, pow. What's his, who? Yeah, and the weird tight suit. Adam West.

Yeah, and the tight suit that kind of makes you feel comfortable. Yeah, yeah. It's a little uncomfortable. It's a classic Batman. I was always on at Crackerberg. and I was like, oh, it's interesting. Yeah, but it's fun, though. But yeah, I think that's it.

Here's Riley with the news. Here is the Radcast News. All right. Again, our topics today, I think, really hit a lot of the conversation that we'll be coming out on Tuesday. But this is all really important stuff to talk about in a real tangible way. Our first topic, Bed Bath and Beyond, is trying to improve the shopper experience by really focusing on. They quoted like the sanctuary of the home and really just trying to focus on how people, obviously in a COVID world and a lot of people now working remotely, you know, your home is where you're spending the bulk of your time anymore. And this is a really interesting strategy to focus on creating your space in your home, really focusing on the human, the customer and really awesome kind of strategy.

But we had different opinions on the video. Yeah. All right. I'm going to do where they got it right and where they got it wrong. That can be the whole segment of all of these. Hold on anything. Where they got it right? It reminds me of Colin Cowherd.

He does where Colin was right, where Colin was wrong. Well, we'll say we're bed, bath, and beyond. You know, we're not scared to steal a good stick around here. But look, love the tagline. Home happier. Is that what it is? Yeah, home happier. Cool.

Look. Bed Bath Mion, if anyone is going to put a stake in the ground and own the positioning of the home and the importance of the home and to be the brand that can kind of bring that all together, Bed Bath Mion is positioned to do that. They've had some declines. Obviously, COVID crushed them with retail stores. They're very, they're obviously retail store driven. And so I like the premise of this. It's very, it's based on the insight and the fact that people are home, home is now the sanctuary. It's always been the sanctuary, but it's like work, play, everything else now, family. And so I think they're spot on with the strategy, but I was missing. The video was a little choppy for me. You know, we do this for a living, so I guess we can judge.

I'm sure our stuff gets judged too. None of us are perfect, but it was a little choppy for me. I felt like it was the VO was really good. I mean, I'm really getting down into the knee gritty here, but the VO, the, the, The girl that's on there felt great. She felt appropriate. I like tagline. I liked what they were trying to do.

It felt a little flat at the end, though. But it's just a little chopping around the home, the shots, the way it was shot. It kind of did. I put it in the video. I mean, it kind of... It's just like transition. Some of the transitions just didn't make sense to me. But, hey, the other thing is I didn't see the Omni channel.

Like, you know, e-commerce is booming. It's growing seven times what it was expected to in one year. And where's the Omni? channel. There was no mention of that, you know, online, offline experience. And yeah, I know they're investing all this stuff back in the stores, all these things for the home. Typically, people go and want to feel, touch, feel, look like for the home. But look, we're buying cars online now. So, like, where's the, what is the Omni Channel approach and how is this, how is this needle being thread in the online experience, you know, and maybe I admittedly, uh, we'll give them time to, to figure

that out. Maybe I miss it in the story, but I was kind of falling along of the pieces and no one seemed to mention that. And I'm like, that feels a little bit of a disconnect here in 2021. But again, like the notion here, like that it's based on a true insight. Video felt a little flat for me or commercial. Hopefully that commercial gets repurposed appropriately for the right channels and they don't just shove the TV spot into TikTok and Instagram. Honestly, yeah. We'll see. I have my doubts. But not because I doubt Bedbath and Beyond, but just a lot of brands still do that. And it drives me crazy. I know. We'll see. Cool play. Cool.

Cool tagline. Let's bring it all. Let's bring it all together there. Omni channel approach and see if they can move the needle and get things back headed in the right direction. I still like the postcard with a 25% off. Just going to say the big ass postcard my mom put on the refrigerator. Like the home is spotless and we've got a 17 by 11 postcard on the fucking refrigerator. I'm like, yeah, 25% off one item.

Brilliant, though. Every woman in America, they used to be shoved in their pocketbooks hanging out of them. Do not bail on that approach. As long as you don't do that, you can do whatever else you want. Exactly. So the spot's actually fine. No, just kidding. Just kidding.

No, but no, that's a great topic. And our next one focuses on a Brazilian company who is trying to focus on improving, again, and kind of improving how music specifically how musicians are able to purchase instruments and ensuring that, you know, when you hear something on a, they're calling it like shop streaming and this is becoming a term that you're going to see more of. And if you haven't seen it already, it's a way of like combining e-commerce and live streaming. But essentially you're going to be hearing a, you know, a song or whatever it is and you're going to go, oh my gosh, what a guitar is that?

And then you're going to be able to link it to the guitar, actually purchase. just guitar. It's a really cool way of who are your influencers, who are your people, what are they using, and how can you get that exact same product? Super cool concept. All right. A few layers to this. First, I'm going to start with a personal story. I grew up in a family of musicians. My dad's band, actually, you know, we have a 5,000 square fiddle building here that we co-work half of, radicals in half of. We have our studio. My dad's band comes and practices here on Monday nights. the entire family's into music.

I played guitar and piano growing up. I still pick at the guitar a bit. Not, I'm good, good guitar player, I guess, but can't sing worth shit. But all to say, growing up, I was, you know, like Dave Matthews was all in high school. And, you know, you'd hear Dave Matthews and I'd be like, man, what kind of guitar does he play? What is he? What was that? You know, so I think there's a total insight here for music junkies that do hear music.

and they want to know that. Number one, the bigger play, though, here is, you know, Magalu, I'm probably butchering that, the Brazilian equivalent of Amazon. The way that they're bringing this to life through being able, you know, they're using DISA, which if everybody's heard of,

it's probably more popular in Brazil, but like it's here in the U.S. Another platform for music, podcast, everything else. And to be able to kind of go to there, bring up a song and then to shop directly within the app all integrated this is the future of commerce this entertain this you know your experience on the phone entertainment combined with shopping combined with engagement this is the future of shopping because you're going to see this more and

more you're going to be watching a tv show and you're going to see a girl with a blouse on you're going to do i want to buy that you're going to be able to click a button this is coming if it and but this is like the manifestation of it you know within the music app really smart, have no idea how many instruments they'll sell, but obviously, McGoole is making a, you know, a category they're growing in. And so, you know, I love it.

Who wouldn't want to know what, like, Axel Rose or Slash from Gunton Roses? What bass player? What, what, what is he playing there? What else is instruments? And you'd probably be surprised at how many instruments are in certain songs. Sometimes you don't realize it.

And there's, like, 14 things going on. 100%. Just give me more cowbell, baby. Where did the cowbell get bought? Just give me the cowbell. I can play that. Ding, ding, ding. It's going to be interesting, though.

You know, I was thinking about this a little bit, too. It's going to be interesting how this manifests into other areas, too. I mean, you're talking about women's, you know, blouse or, you know, whatever it is. And that's obviously, I think, coming to. But I'm waiting for, you know, you're watching a live soccer game. And, you know, you see, like, your favorite soccer player, like, running. And you're like, you know, okay, I want those cleats. Like, and there's, like, a price tag or something, like, on the clip.

$474 for cleats. What? Oh my God. Dude, if you think that's expensive. Have you, did you swim? Did you swim? Oh, yeah. Okay.

Swimsuits like race tracks or race suits. Oh, yeah. Ridiculous. Insane. Yeah. But that's another tangent. I think there's like gold in them or something. I don't know. It has to be.

It has to be. Those things are $500. Look, you're seeing the integrated. Look, shop streaming, live streaming, whatever streaming. All this intersection is coming together with live. commerce. There's my name, live commerce. I think I'm going to set up, right. Let's see if that URL is available. Probably not. I'll edit that out. No, just kidding. Do not take that. Do not. So if you, if you're listening to this before we can go do it, live commerce, but that kind of is it.

It's true. The notion of real-time customer service, real-time engagement, shop streaming, whatever the hell you want to call it, this notion of frictionless buying, what you want, when you want intertwine with entertainment and what you're doing naturally because here's what's happened i'm going to go deep here so you have this situation with cookies are going away ads are diminishing because people have ad fatigue and so we have never really found and some rott actually got around to this you're going to listen to a little bit of this on tuesday it actually ties right in and he's so right on this and i've been thinking about this online was set up to be where you bought what you saw in store somewhere else it wasn't ever thought of as discovery and natural

selection the way you go and shop some stores have come around to this gotten better at it this is like the evolution of online commerce for the way that we will be marketed to and buy things in a more natural setting i'm watching entertainment that I choose to watch. And instead of having an ad, I have an influence or something like that, I'm engaging with, you know, because that shirt, that book, that, you know, it's product placement from like the soap operas. Like literally soap operas were, you know, they had a box of soap sitting on the counter while she was talking about something dramatic in her kitchen. And that's where the name soap operas came from. And this is the digital evolution of all of that come true, which is, and you can buy it and have it at your door.

stop the next day. And so this is just the evolution of commerce. That's what we're looking at here. And like some brands are certain doing things and it's tactical. But this is really a more broad changing of the way that we shop and the way that we engage with content and the way that brands have to build experiences with their clients and with their customers. So there you have it.

Yeah, nice. No, that was really good. And I think it's a perfect segue kind of into our next topic, which is Dollar Tree is creating this customized digital platform, essentially to give you real time digital, this real time digital experience of what brands you're looking for, what products you're looking for, and just trying to connect it in an easier way. And, you know, we talked about this a bit pre-episode, you know, too. But there's a lot here that, again, you're, talking about, you know, cookies going away, this ad kind of thing going away, things kind of going in-house a little bit more. And this is just showing that kind of evolution as well. Yeah. Well, Walmart is doing that. We talked about that a few weeks ago. So what's happening is these big retail brands have all this customer data. And they have all of these platforms. They have apps. They have their websites. They have media channels. And they're figuring out they've got to monetize. They have this ability to monetize in other ways, especially when you're a curator of things. This is no different than Amazon, who's a behemoth, sells ad space. If you want to be the first product listed,

you buy ad space. If you want to get recommended or do all these things, you pay to play to be in the search bar. Paper click, same thing with Google. Well, Walmart's, the Dollar Trees of the worlds are setting up essentially their own ad networks. They say media networks, but let's just make it as clear as possible. This is an advertising network where brands can buy ads that get placed within these mediums that Dollar Tree has their app, their website, otherwise. So if you have products within the store, it's going to make a ton of sense to promote here.

If you need to get after rich targeting towards the segments that Dollar Tree serves, which is typically lower household income or frugal people like my wife. And that's if you, they have all this first party data at their hands. And with cookies going away like we mentioned where you can't track first party data, he who has the data is he who winneth the game. Like, that an old English proverb or something like. That was just a new English proverb. And so you got to know who you're targeting.

And with the cookies going away and not being able to do that by just checking two boxes on Facebook like you used to, you need that first party data so that you can know how to serve the most appropriate content to them. And that's what drives me a little bit crazy. I know it's about privacy. I totally understand it. I believe in that. I don't want people like tracking my every move. You know, like that's scary shit. But I want to be served relevant ads.

You know, like, I don't, do you want, I don't, I mean, you know, I'm, you know, a straight white man. I don't want to want panty hose in my feed. I mean, you know what I mean? Like, because suddenly they don't know how to, you know. I mean, I get what you're saying. Yeah. You know, like, I just, why do the content be relevant? And so I think some of what we're doing is going to hurt and make the ads worse.

But, you know, brands are transitioning to other monetary, you know, ways to monetize. that they're also transitioning to other media like we talked about with Magulu. And, you know, so it's, it's a good evolution, but we'll see. But it's still limiting. It's still going to be a walled garden where, you know, you don't have access to the entire internet. Like the beauty of like DSPs in general ad buying when you do programmatic is it covers, you know, 75% of the internet. So that wherever that customer is on any website, whatever, you know, you can hit them. You've got scale and reach. This is going to be a limited scale and reach.

And it's behind a wall garden, I imagine, because you could probably buy directly through dollar trees, whatever their ad network is going to be called. And so, you know, I'm sure they'll make money. I'm sure it'll make sense for the certain brands. If you're selling in Dollar Tree, why wouldn't your first dollar's pitch should probably be on this ad network. Yeah, 100%. But we'll see where it goes. But times are changing. Speaking of Times changing, New York Post, I'm saying New York Times, wrong, wrong publication. New York Post, though, this is, I think this is interesting. I feel like you and I have different opinions on this when we talked about this little pre-episode.

But the New York Post is essentially providing shopping widgets for you in some of their, not all the articles, but in some of the articles where they are touching on, you know, this is the product. This is why we recommend you. this product or this is why you need this product. Here's a widget to shop for this product, you know, at this direct store, wherever it is. I know you think this is just following the money and, you know, whoever obviously had the biggest money to put their, you know, add essentially in this widget. But, you know, I maybe I just, you know, think too positively, but I just would hope that, you know, they are being honest with, no, this is a really good product and here is that. But, I mean, that goes into the whole conversation of honest branding anymore anyway.

So. Okay. Here we go. This is called, if you didn't know. Okay. So the New York Post, historically a newspaper, all these newspapers lost a ton of money when the printed newspaper is essentially dead. I mean, there's still, you know, 30 or 40,000. The circulation for these papers used to be in the millions.

And now it's like 30 or 40,000, you know, like. New York Post might be more than that, but like the smaller ones, even less. So they had to make up the revenue somewhere. They're monetizing their websites. No problem. My problem is mistaking editorial journalism for advertisement is what I call this, advertisement, advertorial, where these brands are paying to be here. And then they get placed in media.

And look, I love native advertising. Like, we do that for clients where we do want it to look and feel and not be like an ad, where it feels like it's part of the content. If there's a story about a certain thing, the product naturally flows in, and maybe I'm splitting hairs here. But when you set up like these articles that we recommend these five hand lotions or whatever it is, and then they've got the widget. And look, I love relevant content at the right time, part of this is that. Good story here.

I'm not even knocking the New York Post here. This is more just a universal feeling on this. I just don't like it. Just know this. If you're a consumer and you think that you're reading the five best this, the four best this, two of these and all this, short of firsthand one-to-one reviews that you, from someone you trust, don't believe everything you read. Like, it doesn't mean that some of these products probably aren't great, but they pay to be on these positions. And so as long as we're clear on that, as long as it's clear, the difference between editorial content and ad content, then fine.

And I don't mind. Look, I want it to be a better experience for the customer. So, again, might be splitting hairs, but I think it's important that, you know, we not get lured into thinking, wow, these are really recommended products. No, those are products that got ads bought for them and they wrote an article around it, you know. Right. And so just be. careful with that if you're a consumer. If you're a brand, then hell, you should be getting involved here. Because if you can look like your products in the, you know, part of this ultra recommendation,

you know, I don't know. And maybe look, look, for all I know, they have all these editors or these people that are really making good, solid reviews. But don't be mistaken that those people weren't paid or the media company. was it paid to have that run in there. No, totally. And I hear what you're saying on that. I guess it's just more of like a, you know, you want, you want to believe that that's

there for the consumer. You know what I mean? You want to believe that. But like, I totally have some land in Iceland too. I can sell you. So our last topic today. Does anyone want to buy some parcel of land in Iceland? And just give me a call.

It's called 1-800 scam you. Yikes. Yeah. On WWIFM. Yeah. Yeah. Exactly. No.

So our last topic for today, Ace Hardware is trying to target an audience that hasn't historically been their original target audience before. And I think this is a really brilliant strategy to encourage the Gen Z millennials. You know, no, I was more of me. More of me. Yeah. I'm the Gen Z. watching the video. Raleigh's like raising her hand. I thought she was waving to someone outside of her studio. She is, nope, that's me. No, it's just, I'm Gen Z over here. Gen Z. No, but, you know,

our first, we're first time. What's going to be after Gen Z? Going back to A? But, but pause. Gin, I'm going to get on this for a second. Alpha omega. I could, you know. That's like the first, right? But like alpha, you know how people are like, I'm an alpha male or an alpha femur or whatever? I think we're just setting up that generation to be alpha? They're setting them up to be arrogant. Like, I'm like, don't do that to them. These are the toddlers that had iPads, you know, at, you know, that's that generation. Anyway, I'm done off that tangent.

But anyway, I'm Jinz. Spoiled. Yeah, exactly. So, no, but us Jinziers and millennials, the millennials of us, we, you know, first-time homebuyers, like, we're getting really into this DIY trend. And so this is really a smart way for Ace Hardware. They're trying to partner. with, you know, the Gen Z millennial people that are the DIYs on, you know, social platforms

to encourage essentially the connection of Ace hardware, your DIY projects, and how you can make that dream come true from Ace. Really cool concept. It's kind of making me consider go to Ace Moore versus LOs, if I'm honest. I like it. You're seeing a lot of these, I'll call them an older brand. I mean, they've been around as long as I can remember. So that I'm 43 years old.

So it's a 40-year-old brand, at least, right? maybe. God, I'm old. I don't feel old, but that sounds old, you know. Yeah. I digress on that. But you're going to see these historically older brands that still need to market and do business with a younger audience, leveraging influencers. Very smart.

This is what they need to be doing. They have all these channels where, because here's what happens, you have all these channels now. And look, when it was just Facebook and you could, if the brand that did it right, still tweak their creative a little bit for the platform. Mm-hmm. They, you could trust that Ace Hardware could do that themselves, potentially. Hopefully with a good agency, they could make that happen. Ace Hardware, excuse my, it sounds like bad grammar, but I think it's still in the dictionary. Ace Hardware ain't putting a cool TikTok together video themselves without a lot of damn help.

And I think that's the fluent. And so thus, they're leveraging the natural environment, the influencers that are doing this already so that it builds credibility. It makes the content better. And it creates and makes the brand seem more relevant. Win, win, win. And so you're seeing brands to do this and they can't keep up with the demands of the content. So you've got to pay to get help with this consumer generated content.

Totally. And it checks off a lot of boxes anyway. Right. But, you know, I love to see what Ace, like the marketing, no offense. Marketing director, Ace is never going to hire us. But, you know, what they would naturally think to do on TikTok, you know. Yeah. It wouldn't be pretty.

I have to feel. No, I know. But I like, I think for me, I like the honesty of Ace. Like when I was reading this article, it was like, look, we know. know this is not our target audience and it never has been like that's honest like so we're going to use our in like the influencers that are making these really cool DIY things or whatever and you know transforming their houses or whatever they're doing into these really cool projects we're going to use them to identify you know this is how you can make that happen with ace even though historically we might not

have been able to get you before like we want you to know we're here for you and I just love that narrative. Like I just, I really like the honesty of that versus what yours. And it's true. I mean, if they would have done this themselves, you know, respectfully, it wouldn't have been done well. The execution would have been terrible. Yeah. And so, you know, and look, you have all the, like, if you come into our house, Nicole and I don't get to sit down and watch much television. But when we do, HDTV is on. And, you know, Chip and Joanna have kind of sailed into the sunset to their own channel now. but it's either fixer-upper flip-flop my hometown whatever it is don't really care for that one but I like how you have your opinions on it.

I do. I like flip or flop. I like TORC. You know, we had him actually on a home builder that we're working with and had him doing some influencer stuff. So he's cool. I like Torek. But yeah, the guy, the big dude on, I'm going to be real personal.

Nicole and I joked about this. The big dude on our home, he is a sweaty beast. Every episode, he is a sweaty man. He is like sweating through like every. And I know they're like in down home, Arkansas or Alabama or something is hot as hell. Oh, boy, yeah, I was going to say. But he's a big dude, like big. I mean, I'm a big dude.

But he's like, I don't know, six, five, like 350 pounds. He's not even like totally overweight. He's just a big human being. He's a little overweight. But nice guy. Super talented. Like, not knocking him. Man, he's a sweaty beast, though.

He was watching him. He was just walking around. He wasn't even doing work. He was just showing a home with someone. And I'm like, why didn't the producers change his shirt? He's like, so. Bless his heart. I mean, I'm like, oh, gosh.

Anyway, sorry, I has nothing to do. But my point is. It all goes together. My wife follows all of these influencers and DIY stuff. She's very thrifty and very crafty. Crafty. Yeah. I love the, the, um, the Christy.

wine corks. Oh, yeah. You should have seen the white winter party we had. She took sticks from, like, our in-law, like her parents' farm and, like, painted them all white and, like, had this stuff. I don't know. I was like, oh. I mean, you know, anyway. No, that's cool.

But she follows all these guys. And so, and they're influential on her. And so thus, and we may be out of the Gen Z. neither one of us are gen Z. I guess she's Gen X. I'm Gen X. I don't know what she is, but she's a little younger than me. Yeah.

I'm married him young. She's like five years younger. But yeah, but she watches all these shows. If Ace is doing something with one of these, it's going to be in her feed. I'll tell you that. Well, no, 100%. And I think that's the other thing, too. I mean, I think there's a lot of, when you're in the DIY space, no matter what age it is,

if you like the DIY aspect of it, this is going to, this is going to be. going to hit home for you in some way or another. And I think, you know, for me, like, I really wanted, I took this initiative on last year and I had some help back in West Virginia before I moved down here actually, but I built my couch. And because I wanted a more. Look at you. I remember you tell me that. Yeah. I wanted a more functional couch. I wanted a couch that has a table on the back. And, you know, it's just this nice little, I, you know, had help with, you know, amazing guy back in West Virginia. He's like basically, you know, they're like family to me. But Tony helped me build this couch.

And essentially, I just wanted it to feel more more spacious. I'm a long person. I'm a very, I mean, I'm six foot. Yeah, you're a tall for girl. Yeah, I'm very, you know, and I'm lanky. And it's like I wanted my space to have like this table behind it where I have, so I have four chairs. And essentially this one piece of furniture in my apartment can sit eight people. And like that's like that's you know

That's nice you know but I wonder if our combined height is like the tallest duo in Podcasting. Ooh, I bet I bet. Yeah. Especially when we get. Unless like Shaquilla Neal's doing one or something. Yeah, I know. I know.

And when we have Noah Sims come on, which you know plug for that event as well. We got to throw that in there to GVL hustle event, which is coming up in two weeks. Yes. But Noah Sims will be here for that and that's going to be so awesome. So we're going to try to do in their podcast with him too. but yeah, I'd say the three of us. I definitely think he's six, seven. We'll definitely have it.

We'll have him in the studio. We'll get three chairs. We'll definitely. We need to call Guinness. What is the tallest combined height of three hosts on a podcast at once? I think that would take it. I think we would get it. I think we would get it.

Six, five, six foot. And one of them being a woman. So you have to have like some, at least one woman in there. I know, I know. Yeah, we have got a good spread. Yeah, exactly. All the, all the generations and everything's good. Yeah.

But props the ace. I'm excited about it and see where it goes. Yeah. Hey, I love it. Influencers. It should be part of your marketing mix people. Influencers, I don't care how big or small you are. Even if you're a small insurance guy, get you like some influencers.

Like, you know, you're trying to hit that 20 to 30-year-old crowd. Go pay some of these micro-influencer TikTok's a few hundred bucks to do a cool video for you. Come on. Get with it. Untapped market. Well, I think that's all for this week. We really appreciate all our listeners wherever you are, whenever you are, however you are always there with you. You know where to find us, theradcast.com at the dot rad.

dot cast on Instagram and you just Google the radcast. You'll find all our channels, YouTube, IGTV, anywhere, everywhere we can be found and you know where to find me. I am always, almost always, on Instagram at Ryan Alford. And we'll see you next time. Yo, guys, what's up, Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor.

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