Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, December 24, 2021: Holiday Classics Are Back

Episode Date: December 24, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the most influential media news in 2021 and how sports brands are getting into the metaverse trends. These are today’s topics:LeBron James reps a second PepsiCo brand with Ruffles effortForever 21's metaverse venture lets Roblox users customize virtual fashion storesDoritos Brings the Heat with New Flamin' Hot Cool Ranch DoritosKFC previews new marketing approach with year-long Jack Harlow partnershipPodcasts popped up in non-podcast spaces like television, time and again, in 2021. True-crime podcasts drive both Chucky and the new Hulu show Only Murders in the Building, and Carrie Bradshaw co-hosts a podcast in the revival of Sex and the City.Mariah Carey‘s holiday classic “All I Want for Christmas Is You” has made history as the first song in Billboard Hot 100 history to return to No. 1 for the third year in a row.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Trends in the Metaverse. LeBron James is 6-8 can jump out of the gym, and he's getting older, but he's still made 0.001%. But in the Metaverse, your physical being isn't necessarily assisting there. Because I think I'm going to be Shaq times two. I'm going to be 14 feet tall. Yeah, I just be Andre the Giant. And that way I could just dunk it with just like walking down the court and like smack some

kids around. Bring me some of that, like, new formula stuff. Maybe I should be your taste tester. I will get to you to the promised land if you make me your taste tester. We could do like a flaming hot version of the Radcast, like branded. Sure. We wear Flaming Hot shirts. And everything is flaming.

Every headline that day is like Flaming Hot. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. Madcast. It's Friday. Christmas Eve, December 24th, 2021. Holiday Edition. It's a lot to get out there, Joe. I was like struggling with my breath there. I was trying to help out. I appreciate it. Well, Merry Christmas Eve to you. Merry Christmas Eve to you as well. Yeah. Back from Vegas? I am back. As you can see. You made it. I am back. I didn't. I wasn't sure you're going to get back. But there's some moments where I wasn't sure either.

But here we are. Good trip. Great. Yeah, fantastic. We had a great time. Yeah, I'm not going to tell you a lot of stories on the air. I think you probably know that. I can understand that.

But father, daughter, get away. A little bonding. Yeah, we had a great time. I came back with some money too. Hey. Yeah. Not more money than I left with. Yeah, right.

But I retained some. That's good. Yeah, that's good. I do need you to retain some. Yeah. I should bail me out of anything, you know? Sure. Yeah, no, I'm on call as always.

If I ever need a loan. Yeah. Yeah. Just call you up. Yeah. There's a lot of interest on those, but that's fine. You'll be fine. So Frontier experience, you know, the flying, there was a little trepidation.

Yeah. Last week when we were talking. And you made it. So that's the key. There was one moment. I didn't tell you about this earlier, but right when we got to Atlanta when we were going to take off, they changed the gate. And they didn't tell anybody. And like pretty much everybody was standing around us was like, they do that all.

Classic frontier. Classic Frontier. It's like a bait and switch. It's like an inside joke with the, you know. Let's change this gate. We won't tell them. D8. We'll watch all hundred of people run across the airport.

Yeah, that wasn't great, but, you know. I'll give Frontier a outside of that, probably a, I give them a B. Okay. This maybe. I mean, it's not too bad. No, it wasn't bad. It wasn't unpleasant. Stayed the cosmopolitan, which was fantastic.

Yeah, were you pleased with that? I was. It smelled like vanilla. in there. Oh, interesting. Nicole and I were there in April, and we enjoyed it as well. Yeah.

And the pools were open, which was nice. We got to do a little swimming. So one of the pools was open. Oh, really? They had a heated pool. We didn't. What are you going to do?

Yeah. You know what I mean? It's free. The cannonballs into the heated pool. I would have to get somebody to actually cover me in some kind of blanket from a pool to the door. Thanks, call, might.

They might. You know what? They might. They might. The only thing about the cosmopolitan, and I don't know if you remember this or not, or maybe your room didn't have this, but the shower,

there's like a window. Yep. Oh, yeah. Right? You can't really see? No, but it's a little.

But that was there with my daughter. Yeah. It's a little. It was kind of like, you have to do the bedroom or something. So it's like they think everybody's staying there is a couple. Couple. Yeah.

Or, you know, found someone downstairs. Sure. You might have paid to come up. Or call somebody. Yeah. That's sure.

Yeah. So that was a, you know, weird. Yeah. It wasn't super weird. but it was definitely like, I don't know about that part.

That's right. Yeah. A little odd. Yeah. But for a couple, it's probably great. It's probably great. Yeah, it's pretty good.

Nicole and I enjoyed it. I'm sure you did. I enjoyed it. I did not enjoy it. No. I would not. If I was with my daughter, if I had one. But I have four sons.

I would have no idea what that would be like having a daughter. Still probably, still probably wouldn't enjoy it with the son. No. No. Still a little weird. Yeah. Yeah.

But other than that, fantastic. Cool. We've had a good week. Tuesday, Christina Ferrari episode launched. She was so sweet. She sent me multiple messages. She's had a lot of listeners to that episode actually. Really? The numbers have been really high. She has a great following and was so thoughtful. And, you know, she sent the gift before even the episode launched. I talked about that last week. But she was great and gotten really good feedback from her, a little different guest than we've had with her background and

and modeling and now in cooking and different things. So et cetera, et cetera, et cetera, et cetera. She was lovely. And then next week, Spike Mendelsohn Celebrity Chef. None of those guys like being called that, but that's what I'll call him. Yeah. He was on top shelf, like top five contestant years ago, like 12 years ago. But now he owns several restaurant groups.

Sure. And it's real successful, but it was a really chill, cool guy. And so I think everybody would enjoy that. It was a good laid-back but informative holiday. So addition. That's great. And so he was good. So I'll be on the lookout for that.

And we will be releasing our highlight clip. Team put together like a little one minute. Best of Stove 21. Some of the best quotes from the radcast from all our guests. Sure. Kind of fun. I assume it's mostly me. Mostly you.

Sure. Why wouldn't it be? Why wouldn't it be? Yeah, why wouldn't it be? It's like, it's like 59 seconds of me and then Bruce Buffer. Yeah. Bruce Buffer, Spencer Pratt, then you. Didn't me?

That's how the pecking order. Pecking order. Sure. No, but it was fun watching that back because we did have a lot of guests. I'm like, damn, we had a lot of good guess. Yeah. It's like, you know, I dare say there's not three podcasts, business podcast that had the guest lineup that we did.

I mean, like, other than like Rogan or somebody like that, That just gets, you know, that's like kind of saying. What are you going to do? Yeah, what are you going to do? He was famous before he started his podcast, and now he's got nine million people. Fear Factor. Yeah.

Give me Fear Factor, and the Radcast would have nine million listeners too. Rad factor? Rad factor. Hey, I like that. I don't know what you do. You could get people that... Thank you. People that, like, don't know how to skateboard

and just have them skateboard and see who's the best at it and call it the radcast. I like it. The rad factor. Rad factor. And we have weird things you have to eat. Remember that? Yeah.

Oh, that was gross. I think they got kind of trouble for that. People got sick, I think. Yeah. Right? Yeah. I got sick watching it. Yeah.

Well, I get sick watching anything with Joe. I'm just kidding. Just kidding, Joe Rogan. I know you're watching. We've got a few segments this week before we get to some of her more popular ones. I know one's itching, you know, to hear the new song and everything. Sure. But this came out and I thought it was topical.

So Mediate, which is an online magazine. And they may have had a preview. It's a big media magazine. journal online came out with their most influential in news media for 2021 and i thought there were some interesting names here and so i i went with the top six i got to keep it manageable here keeping our time limit here we can talk all day about this sure uh number six on most influential this was a little surprising that i know she still has a lot of pull but for you know media Oprah winfrey number six still in the top six.

What does she do now? Well, she's got the network. But I think what it is is she can pull, like, when there's a big interview to be had with someone, I mean, she had the Prince Harry and, and, Megan Markle. So she got that scoop or interview. So I think she still got the pull. I think that interview alone had like 30 million viewers or something.

Did not watch it. Yeah. I watched about 10 minutes of it. Did you? I'm like, I don't know if I like these people. Yeah. I just don't care, I guess. I don't really care about it, but I just was more curious to see if, like, yeah, it's in the news and see if I, maybe I should care.

Maybe pick a side. And I don't know. Didn't really care for either one of them. Yeah. That's what I think. Yes. Exactly. So, number five, CNN, Chief International Correspondent, Clarissa Ward.

Yeah. I don't watch. I've kind of turned the news off because it's just so polarizing. Right. So that might be part of it. I know I've heard the name, but it's like, okay. Like, and you start to go down this list and you see how it's spread out it is. Like, which side are you on?

Right. See it in or Fox. Right. Yeah. Yeah. And I don't watch the news either. I look at my phone for news and whatever, but I can't. I just can't do it, man.

Jeez. I watch local news sometimes. Sorry, sorry to interrupt. Yeah, no, local news. Hey, we need to know what's going on. I mean, to make sure there's not like somebody. robbing a bank next door and coming to your house next. Sure. It's a lot of fluffed local news a lot of times.

It seems like it's a lot of murder. Like it's like, you know, someone getting hit and runs and murders. Hitting run. What is, what is that? I don't know. It's like hit runs. Okay. It had a fire. Yeah.

And fires, yep. And somebody got stabbed in a gas station parking lot or something. Yes. The local journalism with newspapers going away and different things isn't what it used to be as far as really having a, I mean, I think. I think the local guys, WYFF and stuff and, you know, got some friends there, but do a decent job. Yeah. But I think it's just hard to find true, real, real, real local news other than kind of the headline stuff. Right.

And I don't know what I'm looking for there, but like, I don't know. I agree. The good news stories or even, heck, I guess there's high school sports is out there. But like, I don't know. It's hard to even find anything more micro-local than, you know. Yeah. I do like the high school sports shows during the football scene. Friday night hits.

Friday night. Light or hits. Hits. Hits. Yeah, that's what it is. Lice is the movie. Yes, that's true. End book. Anyway, there we go. Yeah, just for you. Number four on this list. Staying in the CNN family.

Sure. Jeff Zucker, who is the president of CNN. And you know, here's my thoughts on this. I'm not going to go down the political path, but I'm going to bring up a couple facts. So he's, and this is just saying who's the most influential. They're not saying who's the best, who's the worst, who's smart, who's dumb. They've had, like, their prime time guy, you know, Cuomo, who's, I'm sorry.

I think there's some Fox idiots, too. So I'm an equal opportunity idiot call her, caller. Sure. But you call me out all the time. I do. It doesn't matter if you're Republican or Democrat. I'll call you, you know, what we call you. But, you know, Cuomo's your lead guy.

He falls all over his face. It's like, that shit show. Like, okay, I guess he's influential, but maybe not the smartest of decisions. That whole family, I guess, kind of banked it up, didn't they? Like, I mean, that's... You could have been in a better spot. He's prime time making millions, the lead guy on CNN, prime time. the other guy is the governor of New York.

They're both in the prime of their career, the best bots they've been in, and they just shit the bed. Both of them have major integrity issues. Major. Now they're nowhere. Yeah. And it goes so, it feeds the narrative, though, because it's kind of like,

if you're a little cynical about all this stuff and politicians and media people anyway, no matter what's, whether the Republican or Democrat, it feeds the narrative of what you kind of assume anyway. Right. Which is they're all full of shit. Correct. Yeah, 100%.

I mean, so... Who do you even believe anymore? I know. That's becoming the hard part. That's why I don't watch most of it. And number three, Fox News CEO, Suzanne Scott. Okay. So you're getting the pattern here.

Yeah. CNN, Fox, CNN Fox. Mm-hmm. We break the mold here at number two is the gentleman we were talking about. Number two on Mediate's most influential news media personalities of 2021. Joe Rogan. Really?

Number two. Really? Most influential in media. I don't know how I feel about that. It's like, you know. But you know what? And I like Joe, and we've talked about this. Sure.

It's a little conspiracy theory. It's a little off the, you know, reservation sometimes. Yeah. But he asks great questions. He's very, like, brings, stirs up things that should probably be talked about, which I appreciate. But it's interesting because he kind of falls in this one area. And then we're talking about these news people. that are supposed to be just straight line reporting the facts.

Unbiased. But this shows how biased it is now. And Joe's 100% biased. That's a good word. How many supposed unbiased people are on this list, most of them? Right. Supposedly. Versus Rogan who's not. He's very opinionated.

Yeah. Yeah. Very opinionated. Quite biased. Yeah. I guess that brings me to the question. and we don't want to get into all this. Influential in what way?

I think it's impact the numbers. Like the numbers from the shows, from his podcast, from YouTube. He reaches the most. Yeah, I mean, just the impact at a media scale. I hope there's not a lot of people out there listening to what he says and doing exactly what he says. Because some of it is, to me, I'm not going to get real political here either, but some of it to me is like, that's right.

It's off the reservation a little bit. Yeah. And number one, Tucker Carlson. Really? Number one, most influential. He's the most watched person in all of cable news. I'm shocked. I'm shocked by that.

Yeah. And he gets a little off the reservation now, too. He goes a little nuts too, yeah. I mean, like, and all these, both of these sides, that's the problem. Like, I fall kind of in the middle with my politics, a lot of stuff. And it's like, half of the stuff Tucker says, I'm like, that's smart and makes sense. Then the other half's like going off the reservation. But, well, he's being outrageous a lot of times just to.

For ratings and get people jazzed up. He does a good job of it. Oh, he gets people fired up. People are fired up. They find some rabbit holes to go down. Yeah. Like, how did they get there? Then, like, they get people.

He's probably the most hated also. Oh, it's all polarizing. Like, it's on one side of the other. So, yeah, there's your top six most influential in news media this year. I'm surprised by that a little bit. There were some surprises there. Mm-hmm. And we'll see where we go.

We will. We'll see where we end up on the list. Yeah, exactly. I know. Right. I think we should be top ten next year. Oh, yeah. Easily.

Easily. Without even doing anything. Yes. Based on this year. Yes, exactly. Because there's a certain segment that I think might alone get us there. I wonder what that could be. I know.

It's a really special segment that I'm going to play a little ditty about. Okay. It's time for a number. other absurd holidays. There's no shortage of dumb things to celebrate. A Redcast, Social Media Holiday Segment. Yes, it is. It's time.

Everyone's favorite segment. Social media holidays that can't be missed, Joe. Can't be missed. I know we have phone with the song, but some of these are serious this week. And we're right on top of them. We're right on top of them. Yeah.

We're not going to let you miss them. No. We might only give you a day's notice. Yeah. If you listen to this podcast when you should be, which is the day it launches. Sure. Sometimes it's the day of. It's fine. Sometimes it is.

Like today. Okay. And this is not a fun joking one, but today is Christmas Eve. Sure. So we'll at least acknowledge a real holiday. That's an actual holiday. An actual holiday. But, you know, Christmas Eve is having to share this holiday.

Okay. December 24th with something that can't be ignored. Okay. It's National Egg Dog Day. National Eggnog Day. Impossible to ignore. It's quite impossible. Do you like eggnog?

I don't know. I didn't used to. I didn't used to, but I kind of like it now. I haven't had it in a long time. It kind of gives me a stomachache. It's like this perfect amount. If I drink like four sips, I'm good. Yeah.

I sip five or six, it starts to go south. Yeah. It's when I was younger, I hated it. Yeah. I hated it. Oh, yeah, I didn't like it was younger. I've smelled it recently and I've been like, that might not be so bad.

It's not bad. It's kind of thick. Yeah. It's good with like some, I think, Captain Morgan or something. Sure. Some people make it with bourbon. Some people make it with rum. Yeah.

I don't know where I would run into any eggnog nowadays. You have to buy at the store. We bought it for our holiday party. I did not go to that. Yes. I was very busy. And tomorrow is. You're like, you're like, yeah.

Yeah. We're moving on. We got a lot to get through here, Joe. We got a jam-packed episode. Oh. The, uh, tomorrow is Christmas, which is a real holiday. And the realist. We'll let that one speak for itself.

We're really about the serious ones here. And Christmas now shares, you know, we, you can only, so many social holidays that you've got to share them. Even Christmas is now sharing. Yeah. It's day with pumpkin pie day. Why? I don't know.

Why Christmas? I thought it was always Thanksgiving. right? Right. Is pumpkin pie a Thanksgiving thing? Thanksgiving. Yeah. Well, now it's on Christmas Day.

Pumpkin pie day. How do you feel about pumpkin pie? No, boy, now. Yeah, I'm not a huge fan. My wife loves it. I think it's a love or hate thing. I don't know if there's an in-between. It's like just mushy or whatever.

Yeah. It took me a while to get like pecan pie. I used to not like that, but I like that now. I like that. But I've never come around to pumpkin pie. No, that's one pie that I think I would pass. Yeah. and the fact that it's trying to share Christmas's holiday.

It's a little pretentious. I'd dare, though. The pumpkin pie. The pumpkin pie. The pumpkin pie haircuted freak. That was on like, dumb and dumber. I think we'll give that one.

December 26th, the day after, rounding out. We've got so many on this day that really, we can't let our listeners, you know, not know what's happening. Boxing Day is what they call it. Yes, it is. Boxing Day.

Sure. Yep, boxing day. The day after Christmas Day. No, it's not. That's the day. It hit the social media calendar, the day after Christmas day. What the hell is it? It's the day after Christmas Day, Joe.

That's not a very good one. Don't question. Okay. Just roll with it. National Thank you Note Day. The day after Christmas. Kind of makes sense. Kind of makes sense.

I get it. A little early. probably to get someone to think you know. This one didn't totally make sense. And if anything was going to share with Christmas, which no one should. But if anyone was going to this, I would have thought, but it's the day after Christmas. National Candy cane Day.

Why wouldn't that be before Christmas, Ryan? I don't know. Or on Christmas, like Christmas Eve. Yeah, today. Candy Kay Day. Yeah. You know, like we should be having candy canes. We should have.

We should. We should all. have candy canes right now. Nick? Nick, why didn't we have candy canes? Unbelievable. Should have some candy can't. You need to start reading our minds in advance somehow. Yes. There's there were so many things to get to. We only had three days for this week, which means just a shorter period to hear this. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A redcast, social media holiday segment. Yes. That's good. It's very good.

It's good. Oh, if you don't like that, you don't know humor, folks. Yeah. You know. I do want to take a little moment here because it is, you know, Christmas time. Sure. I was going to get these wrapped. But then I was like, they're already wrapped because they came in the shipping.

It's kind of bag. It's wrapped in it. It's two. It's actually just for both of you. Okay. Both Nick and Joe. Fantastic. And if you're listening, it's probably not the best segment.

No, this is a... For the video portion. Visual segment. Joe, you can open for both of you. Okay. Don't want to kill the mic there. Ryan, I don't want to surprise you too much. You've got a little something waiting on you right there too, buddy.

Hopefully it's... You know exactly what it is, I think. It's everything I thought it could be. Let's see here. What are we got, Nick? Oh, hey. Look at that, buddy. Oh, yeah.

The official Radcast champion. Okay. Hoodies. What are we... Are we... I need to look at this. I'm probably XL. You're probably not, are you?

No. You ready? Are you going to catch this? Oh, yeah. Oh, boy. Oh, yes. The champion. Thank you, Ryan.

That's beautiful. See? Look at there. Is there any way that people can purchase these? Oh, they're going to be available. They're already available. Okay. And you can find them at Ryanofford.com.

Okay. We have all our merch. Or the radcast.com. Either one. That actually makes sense. Yeah. So if you want your champion hoodie with the Radcaste. cast logo it's pretty damn cool if you ask me it's a beauty and uh we actually have some other merch there

as well so the radcast.com check it out if you want one of these beauties merry christmas to you guys thank you and merry christmas to you let's see you know i want to see what i have here i hope you can enjoy this right away oh boy that oh see what it says on it beatbox you're such a good beatboxer i don't even know what it is i don't it is 11% alcohol holy shit blue raspberry what is it Warm. Yeah, that one's warm. Contains alcohol. No shit, right?

World's tastiest party punch. Best served chilled, which this is. It's not chilled. It's the beatbox. Yeah. I don't know who makes this. No, I don't know either. Product of Mexico.

Holy shit. There's a little bit more in there, too. Don't you worry. You can look at both of those at the same time. They're going to be similar. Oh, yeah. Mike's blood orange. Yeah, and those I think are chilled.

Oh, they are chill. So you can go ahead and enjoy one right now if you wanted to. That's all. Okay. I hope that's all. Yeah. I don't want anymore. Hey, at least they're not, maybe these will be better.

It's because they're not limited. They're not going to be. Blood orange, Mike's harder. It's harder. It's harder. Not hard. I think that's black cherry. Yeah, black cherry and blood orange.

So those are for you to enjoy, you know, whenever you're ready. Yeah. I'll let Nick partake in some of that. I'm sure he looks very thirsty. Very thirsty and very thrilled. Yeah. Yeah. So, Merry Christmas to you.

Hey, Merry Christmas. Your gift is obviously a little bit better. That's okay. That's okay. But, you know, I just want to make sure I made a gesture. I know. I just really wanted you guys to be walking around with our brand and logos spreading the word. Sure, sure.

It's a little self-serving. Free billboard now. Sure. Wear the every mobile billboard. Every day. If you don't wear it every day, you're off, then you aren't a true radcast fan. Nick should get his car wrapped. I think we're going to do that.

There we go. I don't know why you wouldn't do that. No. Why didn't we do that already, Nick? Yeah. The Radcast logo or all over your lovely convertible. Yep. And then when you put the top down,

sweatshirt. Oh boy. I like where this is going. Yeah. I think this is the plan. It does bring us to our next segment, which has been garnering. you know, a slight second behind our first one.

Sure. But it's time for. Trends in the Metaverse. Let that play out. I really like that song. Yeah. So our trends in the Metaverse, which is really more of a segment. And I do want to put a little asterisk here.

We have fun on this show. There's a lot of marketing podcasts that are really dull out there. And you can go listen to boring people, talk about boring shit. That doesn't matter. But here we're going to make a little lighthearted, but we're also going to give you some info. I will say this. We joke about the metaverse. We joke about it.

And I've said this 100 times. Make no mistake, this is coming and this is going to be a big deal. So I don't want any of our fun and shenanigans and talk means that I don't think this is a real thing because I do. Because I watch my kids. I think I've said this a lot. How much value they put in digital stuff versus physical. Like, you know, my 12 year old, he didn't want a damn thing for Christmas. Like he wants digital things.

It's like, you know, a gift card to Apple so that he can buy other stuff on Roblox. PlayStation card or whatever. And they put a lot of value in that. And they care about their skins when they're playing Roblox and what they have on. And, you know, it blows my mind, but I get it because I watch it. And they're the future. And like we think, well, that's years away. No.

I mean, Clayton in eight years is going to be an adult in the working world who's growing up this way. Right. So this is going to have significant impact on the future. future. But it is fun to think about what some of the challenges might be. Yes. And funny as well. And funny, a little bit.

And there's a couple of actual trends this week. Actually, we're not making these up as we're not making them. It's more punitive. You know, we've been pontificating on, you know, could this or that happen. But I did have this thought. You know, what will the sports be? You know, I know you play games in the metaverse. And it's kind of you're playing the sport.

But like, will there be NBA? Like, it will be sports. in the metaverse and how what differentiates you just make yourself like lebron james your skin your uh your avatar like i guess i mean i don't know or you always the actor or player yourself in the game you know yeah that's a good question because i mean that's something that kids can do now on games right yes you can make it look like your face and make it look like whatever so i don't know because right now you know the and maybe these things are going to be parallel these worlds so it's not like you're having to be one or the other.

But it's interesting what's going to differentiate the skill sets in the metaverse. Because right now, LeBron James is 6-8 and runs faster than most 5-9 guys and can jump out of the gym. And he's getting older, but he's still like top 1% or greater athlete. Oh, yeah. Maybe 0.01%.

Yeah. But in the metaverse, your physical being isn't necessarily assisting. there, or at least in the way that I can think about it. Yeah. Yeah, because I think I'm going to be Shaq times two in the Metaverse. I'm going to be 14 feet tall. Yeah, I'll just be Andre the Giant. And that way I can just dunk it with just like walking down the court and like smack some kids around.

Right. I don't know. I guess you could do that. And you just, you just buy, you're just to be able to buy the skills, you know, like height and stuff? How many gift cards do I buy? You know, like right now, like the kids can buy new swords. do things like they can make their players somewhat better and look different with spending more money. Yep.

So it's going to be a money grab because I'm going to make my avatar like a beast. Yeah. I don't know. That kind of stuff goes way back too, right? Goes back to like World of Warcraft and that like that type of stuff to where you can. Buy your way into like certain things or maps or whatever. I'm constantly getting a PlayStation. Thank you for your purchase.

PlayStation. Yeah. Hit the old credit card. Awesome. Hey, buddy. slow down on that. What did you buy? We got to eat this week.

Yeah. It's Christmas. Some meta food. You don't think about that one. Excellent. What will we eat in the Metaverse? You get metastoned. Maybe.

Like disarranged you like VR somehow? I don't know. All these questions are, they sound like we're just, you know, bullshit to make fun of it. But they're actually real questions of like how this is going to go. down. I actually read that Roblox, I guess you can buy stock. Oh yeah. It's one of the top three like Metaverse stocks. Like if you're going to invest in the Metaverse, you should buy that. It started at like 65 bucks and I wanted to buy it and I got busy and I know I was in the stock market every day and I forgot about it. And sure enough it went to like 120 bucks like

Yeah, I think it's maybe 140. Yeah. I'm like so it's doubled. I'm like that'd been a nice, you know, in Invidia was one. You know what in the chip maker and stuff? But theirs is like, there's like $250 or something. Yeah, yeah, per share. So I'd probably still buy Robox at 140. I think it's going to go up. I think it's going to be one of those $500 stocks in the next three years. It might be $1,000 plus.

I just think they've got a nerve with the youth right now. They're ahead of this thing through the video games, but they're open source way. They build worlds and these brands, which brings me perfect to you. Thank you, Joe. You're welcome. The two parts of the trends. here. Adidas has gotten into the

NFT game and they launched it last Friday these NFTs which were I caught a little bit of a fake NFT because it was really just a very exclusive fan club. You simply, he kind of bought this digital asset that got you into the fan club that gets you physical things.

It is a lot. But they sold $22 million in like a weekend of NFTs. What's the, what's the like the fan club thing called? Uh, like what's the call? It's called into the metaverse was the name of the campaign. Really?

Yeah. I was like, I'm very creative. No. Well, I was like meta and Facebook. Like we're really pushing the envelope here. Right.

Kicking the can down the road. And then Vans, their executive team, came out and says that the online metaverse, and they're speaking of Roblox when they say this in this instance, is the best place to build brand awareness amongst 13 to 35 year olds right now. literally the best place because none of them watch TV and so you know historically brand awareness is built through TV radio outdoor and with the pandemic outdoor has been less because less traveling still important

but TV's kind of held that foothold but now 13 to 35 years are not watching TV they're streaming video or they're playing video games yeah I'm trying to think and you can't get the reaching frequency like you used to could with mass media and so So Vans has literally come out and saying that the Metaverse, for their demographic, the best place to get just overarching brand awareness. They're not saying sales, but there's not brand awareness is in the Metaverse.

And they had it an online park in Roblox, like an online skate park. Vans. Bands did. Makes sense. Yep. And they've seen uppers of 48 million visitors to the site. Jeez. To date.

That's like the last like six months. that's quite a few it's real numbers 48 million yeah on roblox so even adults or you know

to young adults go it appears they do I was not aware of that genre but the more I watched the kids I could see a little bit of an aspect

of especially some of these brand plays where people get on there and investigate it around so I think I'm going to have to start playing I think we're going to get Roblox and maybe just start playing as part of the podcast

that's Maybe that actually might be interesting. Yeah, we have it playing and we're talking while we play it. Is there like mobile probably? I don't think there's mobile Roblox. Mm-mm. Yeah, there is. Because there's mobile Fortnite.

There absolutely is. Sorry, Fortnite went away on mobile. Did it? Apple, a big shebang. But it absolutely is on the phone because the kids will be playing together and stuff. So interesting stuff to keep track of with trends in the Metaverse. that's great did you did you when you

when you recorded that did you pause like that or did you just say trends Nick edited it all together I mean like I said it well done and then he kind of he kind of you put extra pause in there he put extra pause

extra pause extra mojo and lots of effects and lots of effects it sounds great it kind of like reminds you like the you know days of our lives are like the as the world turns like serious music and then the triggering effect as the world turns

that's exactly what it reminds me of. I'm not even kidding. Yeah. As the world turns. As the world turns. Story, Ryan Oldford. As Chip McGee. I don't even know. Chip McGee. He's got an IP. Yeah, I've got an eyepatch. Right?

Pirate. Yeah. And also a security guard, you know, like, whatever I do on the soap opera. You can't do that to me. Yeah. Meta soap operas. Like, what are we going to do? Hey. Meta soap operas. Moving on to our news articles. We had a lot of pre-discussions. These are going to move fairly quickly. But LeBron James, who is a sponsor of Pepsi,

is now a sponsor and a spokesperson, Sunday one-year deal with Ruffles on their campaign of Own Your Ritches. And James is going to be in a spot entitled Ruffles DNA that has Kendrick Lamar's, DNA song as the background. Okay. Yeah. Okay.

He's a popular guy. He's got a big following. So let's have me some ruffles and drink a Pepsi. Ruffles is, that's what, it just seems like a weird match. Yeah. Because what is ruffles.

I mean, I know what it is. I know what ruffles is. I like ruffles. Ruffles have ridges and I do like it. I do. Especially for dipping, they don't break as often. It's perfect. There was a lot of science behind that.

There was. There was. There probably was. It was. But yeah, just, I don't know. I don't see LeBron James eating ruffles. I don't know. Maybe?

Yeah. He sure does seem pretty healthy to be eating Pepsi's and... Even ruffles, yeah. But, hey. I think we've had this discussion before, and I don't want to take too long, but I did have a situation where I needed a little pick me up when I was in Las Vegas. I said, I'm going to go get a Diet Coke. Pepsi only.

I got, and I got one. Yeah. And I love you, Pepsi. we've already had this discussion, but it's just not a Coke. I bought a diet Pepsi and I will, I drank about half of it. And I was like, I can't. Yeah. It's not the same.

Pepsi's never going to sponsor this show. Nope. Put them on the list. That's, you know, we don't need any sponsors. Change our mind. How about that? Change our mind, Pepsi. Yeah, they might.

Hey, hey, bring me some of that like new formula stuff. Maybe I should be your taste tester. I will get you to the promised land if you make me your taste tester. we dare you dare you there's your challenge right there yeah come on bet you all do it so yeah lebron james is selling ruffles and i kind of like them and they've got ridges own your ridges we'll see how it goes hey i like sponsorship and i like endorsement and influencers all about it so but i'm just like you you don't necessarily get the uh matchup there total matchup other than just big name with big name you know yeah i guess anybody can endorse anything free to lay ruffles

Big name with LeBron. Okay. Yeah. I mean, I'll accept it. Yeah. I think they're just trying to get to that demographic. And a lot of young kids follow and watch LeBron. Yeah.

Oh, yeah. And so if LeBron's munching on some ruffles, then maybe they'll sell some more. We'll see if my son comes to me in the next however long and says, let me get some ruffles. Does he like LeBron? He just likes NBA. Okay. So, yeah, I mean, if he.

But sometimes kids are like. Don't like LeBron. Yeah. So he likes Trey Young. Yep. Which is obvious. Atlanta. Yeah.

And, yeah. I mean, he likes LeBron. There we go. I don't have an opinion. Well, we're coming back to the Metaverse on our second article. So Forever 21, heard of that. Every mall. Yeah.

Every mall has them. It's where every teeny bopper hangs out. Sure. I don't know why it's 21. I guess maybe you're supposed to be 21. It looks like Glenn's teeny bopper stuff to me. But, you know. I think it is.

And maybe it's because I'm old. Well, that's probably a chunk of it. Yeah. Is it still around? Are you about to tell it? No, there is. because they're on the Roblox bandwagon as well. Holy crap, Roblox.

They are doing a partnership with the gaming platform where users and fashion influencers own and manage stores as they try to become the top shop, stores within the platform. And I've seen my kids do this because they have like these little Amazon stores that you can set up and it's not branded Amazon but they're branded like e-commerce stores.

Sure. So the game is like my kids set up and build their shop and then they sell stuff and they ship it. It's pretty crazy. And I kind of liked it because I'm like teaching them. How e-commerce works. And I think this is in a similar way, but they're going to be able to build their own little shop

and make it cool and sell Forever 21 stuff. So for real money or not for real money? I think it's play Robux is what it is. But some of that is. Sure it is. Yeah, a real leap there. So they took a long time to brand that. Yeah, right.

This is the first idea. He got it, Jim. Robux, yeah. Came right out of the mailroom with that one. That sounds like an 80s movie. Yeah. Isn't that the mail clerk? Yeah.

He came up with Robux. Yeah. Two letters changed in the name. Oh, my God. They're making a lot of money, though. We can make fun of them, but they're raking. I do have one question about this. So your kids,

how much do you know about this? Am I about to ask you something you don't know? No, you can ask. I watch them play. I mean, I don't know. What do they sell? They're like TVs. Like there's like electronics.

Like digital game electronics was one of them. They were hanging, putting TVs on the wall. Like one of them was electronics. One of them was just like they were boxing stuff up, but it was obscure. They were widgets. Like you didn't know what it was. It was more the mechanism of selling your stuff and transporting it in your little car and like your bus. It was like, you know, the whole crap fulfillment.

Like they had a fulfillment shop and then a retail shop. And they would drive between like the factory of where it was. It's crazy. Wow. And it's all gamey. It's all cartoony. Right. You know, but it's like, okay.

And it's teaching them how it works. Wow. I'm going to have to check that out because I guess I had no idea what. Yeah. What was going on in Roblox? I think we're going to have to play Roblox. And, you know, I'd say, I'd get my 12 year old to teach me. I watch it enough.

I watch them play. That's kind of like the only time I get. with them. They're wanting to play. I don't want to take them what they're doing. So I get into what they're doing and we'll have our conversation because it's kind of a passive game. They're playing button mashing, but they can kind of it isn't like, you know, the old school

like, if I look away for two seconds, I die. Yeah, college duty or something like that. But yeah, so on the next article, so again, Roblox blowing up Forever 21. We just talked about vans. We talked about Nike land. We talked about all these brands are getting on the Roblox bandwagon.

It's making me, I think I need to be buying the stock today. I think I'm going to probably do that when I get home. I think so. I'm going to do that before it goes up again. Um, so, uh, are you a Doritos fan? Yeah. I mean, who's not? Who is not? Cool ranch or regular? Ooh. So that's a good question. I would probably say right now where I am in my life. You know what I mean? I would say cool ranch. Yes, exactly. But I will also say they used to have a taco flavor. Yeah. That was my favorite.

That was short-lived. I'm a cool ranch guy. Yeah. Nacho guy. Not just, nacho much. Okay. Robux.

Yeah, right there. But I'm a cool ranch guy, and they're coming out, and I like this flaming hot stuff. Me too. Kind of burns my mouth, but I like it. Sure. Flaming hot, cool ranch Doritos. No, they are not.

Oh, yeah. Coming out at a store near you. I'm going to buy those. Yes. I will have some of those. Yeah. Nothing's going to stop me from buying And a little inside secret here, and I don't know if people caught it, the Cornishoreachia has got a lot better than last year.

They upped the seasoning on the chips. Did they? And they have a new formula. And it's the same taste, but it's just bolder of the same taste. Because it used to be a couple years ago, you'd get some, and it was like, they were good, but it was like they didn't. Every other chip had some, now like every chip has the flavor on it. Okay. And it's bolder, and now with flaming hot, I'm going to make myself hungry here.

Yeah, I'm going to want to. One of those out? Is that soon or today? Any moment. Okay. Any moment. It's in Santa's bag and he's bringing it down the chimney. Yeah. Put it on my list.

Put it on your short list because today's Christmas Eve, buddy. Yeah. Well, yeah, it's going to have to, my wife's going to have to get out there. Start looking. Yeah. Hopefully she's listening to this. She's not. She's not at all.

Nope. But yeah, I like this. And it was marketing, product, development, whatever. I just like, these are two things I like. And I think we should know about them. It's a good match. Today's podcast. Brought to you by Cool Ranch Doritos.

Flaming Hot. That's a better match than Ruffles and LeBron James. We should have a Flaming Hot Radcast edition. What we just have? What was the drink? Mountain Dew? Yeah, Flaming Hot Mountain Dew. I never saw it.

No. I looked for it because I wanted to bring one in for you to have. Oh, my God. I wasn't going to taste it, but you could. I'll wash it down with this blood orange, Mike's hard lemonade. Yeah. Those are only getting warmer, by the way. You might want to strike while the iron's cold.

We could do like a flound. Flaming Hot version of the Radcast, like branded. Sure. We wear Flaming Hot shirts, and everything is flaming. Every headline that day is like Flaming Hot. I don't know what all that would be, but a Flaming Hot edition. That would be, look, whoever makes Flaming Hot, I don't know who owns it if it's Frito Alley at this point, but, hey, that would be a branded content play for them.

Yeah. Flaming Hot edition of the Radcast. Flaming Hot Metaverse. I think our only problem is, doesn't Pepsi own Frito Lay or vice versa? Yeah. We better start. We'll start. I like their marketing.

Yeah. Sure. Prefer the taste of Coke. It just tastes better. I got to be honest. Like, my integrity means a lot and it's, I'm going to be honest. Your cola integrity is if you don't have that. What else do you have?

What do you have? What do you have? So KFC, I thought this is interesting because I kind of like this guy. You know that song? And I was going to have Nick bring this up. I probably should have done it. Probably to add to the episode. What's popping?

Don't mind me just watching? No, that song. Yeah, I know. Yeah, I don't know if that song. Is that the real? I think it's part of the remix. The remix. You're going to the remix.

I'm just a moment. It's from TikTok. Jack Harlow. Yeah, that's it. Yeah. So I like this song. It's a little overplayed, but I still like it. Yeah.

And I like a lot of Jack's stuff. Like, he's got some other hits as well. And so KFC is doing a celebrity partnership with Jack Harlow for the year. So they're kind of trying to get trendy. Okay. Kentucky fried chicken and Jack. Nothing. It says Kentucky Fried Chicken like Jack Harlow.

He loves it. Their marketing is always pretty good. It's wacky. It's wacky. Right? The colonel. They had all the different guys play the colonel. Yeah.

And then they put out a... It was pretty smart too. And I'm not sure everyone got it, but it was funny. I don't know that everyone... It took me a minute, I think, to be like, that's not the same. That's Jim Gaffigan. Because they would look close enough, but then... Right.

And they're like, that's Norman McDonald though. So I don't think that's... They did a, like, branded Sun Tantanel. lotion that smelled like fried chicken like all kinds of stuff yeah yeah it's there i like it yeah i do too and but i don't really like kFC this is the problem with all this stuff yeah like you know i look the do chicken sandwich is pretty good sure i'm like everybody's kind of getting their chicken sandwich down it's chicken sandwich mania right now yeah uh they had some nashville hot stuff for a while that was okay okay okay

um but yeah i don't know kfc yeah we'll see yeah the uh the uh the uh the uh the We'll KFC. We'll KFC. And for our last two of the day, Joe. Sure. So first, podcasts feel like they're everywhere. I mean, let's face it. If you're paying attention to the radcast, it is everywhere.

Sure. But podcasts have been popping up in television shows more and more, including Chuckie, which is a Hulu show and only murders in the building, which I've never heard of. I have heard of that. Have you? I have not watched it. I've heard of it. Never heard of it.

But I guess, and Carrie Bradshaw is now co-hosting a podcast in the reboot of Sex and the City. Great. It's, the point of this article was just to reinforce how mainstream podcasts are now. And TV shows are now reinforcing that by that's people's jobs on some of the TV shows. Sure. Yeah. There was a S&L Christmas skit that was like about, you know, the podcast serial, you know that one? You know what I'm talking about the murder thing or whatever?

And they did a play on it, but it was about. about like Santa Claus. It's pretty funny. I like it. It's pretty, was it great? No, not really.

Well, you know, but I just say you, mainstream podcasts. Right. We just completely shit on your, your thing there by saying that thing

that I watched wasn't great, but yes, you are correct. Well, the content's not always wonderful, but it doesn't mean that the podcasts are not mainstream. Well,

I guess, I guess because theoretically, anyone can have a podcast. This is true. Right. Anyone. So you don't,

I mean, There's like 10 million podcasts. There are. And 8 million of them have four episodes. Yeah. And they're boring. Boring and no longer produced. Correct.

Called pod fade. Is that what it's called? Yeah. Like when you do like five episodes and then you ever do it again, pod fade. You just got tired of it. Yeah. Or you just didn't have discipline or self-assurance or, you know, just key factors that you need. Or just suck at it as well.

Just sucking at it would be. Yeah. That's bad as well. Or maybe that. Maybe it's self-awareness. So they were like, this sucks. This sucks. I'm not going to continue it anymore.

Joey and I had a podcast that we did one whole podcast. And I don't even know whatever happened to it. And then we did one with his Barry McGrathry Jr. character. And we did two of those. It was getting pretty popular. We haven't done it in a while. See?

It takes structure. It does. It does. You got to create systems and processes. Which you obviously didn't. Yeah. But no, it's, you have to just stick with it. Like, I mean, no one listened to their ad cast the first 30 episodes.

Like, I mean, I had like five, ten listeners. And you just can't, you can't do it to monetize or to do it. If you aren't, like, committed to it and you aren't interested in doing it and seeing it out, right. It will never last. Right. Because you're going to get bored with it or you're not going to see the value.

You're going to go, well, there's five people listening. What am I doing? Why am I wasting this time? You have to just like, go, I see this as a long-term thing. Build it. And build it. Yeah. You get somebody on there like me and it builds it exponentially.

more. Exactly. You're just the ringer. Spring in. You're welcome. Thank you. I really appreciate it. Merry Christmas. Very Christmas. Finally, Mariah Carey's holiday classic. All I want for Christmas has made history is the first song on the Billboard Hot 100 to return to number one for the third year in a row.

Really? So it's hit the top 100 on Billboard, even though it's a 25-year-old song. And people are not tired of it. Is it 25 years old? It's pretty old, 20 years? I don't know. I made that up. That was a part of the article.

But I'm guessing, isn't it 20 years old? Probably. All I want for Christmas? I feel like 92 or something. I don't know. How was Marie Carrie? She's pretty old. 50?

Get her to 50? She looks good. She looks great. Imagine what surgery will do. Yeah, right. No kidding. A little bit of money. Yeah, I know.

I hope they have that surgery for men. Probably. Yeah. I'll never know. Breast augmentation or whatever. You want to get your breast augmented? I don't. I'm augmented. And I don't know that she has. I would have mean that about her, by the way.

And I actually like, I care. She's a little crazy sometimes. But she is going to sue. Who is it? She definitely is. Yeah, that's fine. Her and Pepsi. But I do like her song all I want for Christmas. I hear it. It makes me feel Christmassy. Yep. Yeah. No, I agree. I like that song a lot. And it's kind of a classier. It's not as, you know, traditional. Not the jingle bells or whatever. Yeah. Yeah. I like it. That's the final article today, my friend. Well, that was a really a banger to end on, wasn't it. Hey, it's Christmas time. What about the George, the Wham, the George Michael one?

What is it? Last Christmas, I gave you. Oh, yeah, what is that? What's that song, Nick? Gave you my heart. This Christmas. There you go. That didn't help me with, like, getting any further down like what it was other than remembering it.

But that's one of those. It's one of those. That's people play that game where if you hear it, you're out. Yeah. And like you try to last as long as you can and not hear it. Yeah. I like it. Yeah, it's not a bad song. Well, Merry Christmas, my friend. Merry Christmas to you. Nick as well. Hey, Nick. Merry Christmas. Uh, we really appreciate all of our listeners. Merry Christmas to everyone out there. And if you don't celebrate Christmas, that's okay too. But hey, happy holidays to you. Merry whatever. Merry whatever. Merry,

festive. Yep. Whatever you celebrate. Just have a extra beverage of Mike's heart lemonade or, you know, whatever. Beatbox. Chill. Beatbox. Whatever that is. You're such a good beatboxer. I am. really, B-bopper. I think that's what it was. B-bopper. Got a B-bop right out of here. You know where to find us.

We're at the radcast.com. Search for B-bopper. Find everything from today. Or search for Mike's Hard Lemonade. You'll find at least 12 episodes where we talk about it. Maybe every single one. But you can search on the Radcast and find all of our content and all of our highlight clips.

Whether you want to or not on some things. We appreciate everyone. We hope everyone has a safe and happy holiday. We'll see you. next time on The Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com

or follow our host at Ryan Alford on Instagram. Thanks for tuning in.