Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, December 31, 2021 - The Most Downloaded App In The Metaverse

Episode Date: December 31, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the best stories of 2021 and whose app proved a big win for Metaverse this year.These are today’s topics:Fiverr Looks To Help College Football Players Build Their Personal BrandsAnytime Fitness Gets 'Real Af' In 2022 Brand PlatformA Future-Proofed Way To Reach People’: Why Hydrow Rowing Company Is Rethinking Its Media Mix With Ooh And VideoWTF is .xyz?TuSimple completes its first driverless autonomous truck run on public roadsIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Dorsey, who is the former CEO of Twitter, talked about Web 3, and he thinks that it's a bunch of hype. There's a lot of hyperbole, is what he's saying, to get venture capitalists. For sure. Hyping cryptocurrency. He thinks it's all to boost up crypto fiber. They're doing a new mentorship program to help college football players build their personal brands.

It's pairing college athletes with NFL players of the same alma mater to help them learn how to make money through endorsements, sponsorships and appearance fees. They had real AF shirts there, like four years ago. So I'm like, and now Anytime Fitness, who has a billion-dollar ad campaign is coming out with a camera. Right. All right. Okay. Yeah.

I mean. You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the New Year's edition of the radcast. It's Friday, December 30. first 2021. The last day of the year, Joe.

You thought I was getting ominous. I didn't know what was going to happen. I thought you're going to like grab me or something. It's your last day alive. Night, night, forever after today. I just like that hat. I do too. I was shocked that they didn't have a bigger one. I think a lot of people when they got theirs and I was like the last. It fits you perfect though. Does it? Okay. I was just being self-conscious about it, I guess. Yes. And if you're listening, you need to watch it. You need to watch the YouTube version to see Joe's hat in all its glory. It's a beautiful hat.

It's good. We've got our decorations on set today. Happy New Year's. Thanks, Elizabeth, for picking up our stuff. I mean, she could at least brought some champagne. I thought there was going to be champagne. It's not a big of you, I guess. Elizabeth, she doesn't work here anymore now.

Yeah. Her last day. Speaking of last days. Last day of the year, my friend. We've got a nice jam-packed episode today. I'm excited. Lots of social holidays, which everyone loves that segment. And some good stories.

I actually didn't ask you this pre-episode, so I'm just going to put you right on the spot when we get in. Great. I love that. If you think about, I'm going to, I'll lead up to it so you can be, like, thinking. Okay. I'm a good question, Ashka, that way. I do this to, like, my guests, like, too. Like, when I know they're going to have to think about it, I extend the question.

It's a tactic. It's a technique. It's a technique. That way they're thinking about it while I'm, you know. Think while you drink. Think while you drink. when you look back at 2021, whether it's a news story, whether it's like an event in your life, whether it's anything.

Like, is there something that you're just like can't not necessarily that you're dwelling on it, but it's like, okay, this moment. One moment or one issue? Because obviously it would be COVID, right? Yeah, like just continuing. Yeah, sucking. Dragging everything down. Yeah, being shitty.

Yeah. All right, I got to go. There it is. See you later. Last episode. So it's kind of hard to do because the year seems so, I mean, it seems short and long at the same time, I guess. Yeah, because like Jane, like, I thought about this, the answer to this question. If someone asked me, and I was like, and then I looked at like the calendar and like, damn, like stuff that happened in January, February, like, first quarter.

Yeah. It seems like three years ago. It seems a really long time ago. Yeah. I mean, I work from home, like I've told you. And I don't, some days I don't leave the house. Yeah. So it's like those, it's just like, do you think you guys, it's there even, I know with the COVID stuff rebounding.

Like you guys ever going back to work? You know, I've heard a bunch of different things. I've heard it would be like a hybrid type thing where you spend a couple days in the office and a couple days at home, which to me, yeah. Yeah. I hope they just say stay home. Yeah. I'll do that forever. Do you think that, have they made it?

Do you think productivity is stayed or remained? So here is my answer on that one. Yeah. So it's not super far from my house, my job, but there is a lot of traffic right when we get out and right on the way in. So in my opinion, they're getting an extra at least hour of work out of me. Right. I mean, I've got to walk, you know, down the stairs. And I am more prone to stay late when I know that I'm already home.

Yep. I'm just going to work an extra hour. I mean, I've worked until, you know, 515 some days. Yeah. Yeah. We actually get off 530, which is that. Yeah. Yeah. You work to at least 532. 533 if I have to. They get two extra minutes out of you. I get a little cranky if I have to go past that much. So, yeah. But in reality, though, I do, you know, I'll sit there. I got nothing else to do. Yeah. That's true. Any big New Year's Eve plans tonight? No. You? No. Nothing. Not even close. Yeah. I can't remember the last time I was.

I feel like a loser, but or a winner. You know, I'm not sure which one it is. It's amateur night, right? Yeah, it's amateur night. Amateur hour. Hours. Yeah. And there's policemen everywhere on the road and blah, blah, blah.

Yeah, I know. I haven't been out on New Year's. When's the last time you're out for New Year's? It's been a while. Gone to a few parties, like adult parties. Oh, adult parties. Oh, boy. We go to adult parties.

Draw your own conclusions. Right. Your wife does or does not watch this? Not much. Okay, good. Good for you. It's positive. It works out for our relationship.

Sure. Yeah. I can't believe you said that. Yeah. No. But a few adult parties, but like friends and stuff here and there some years. But like bars or even like dinner restaurants. It sucks, right?

Yeah. It's just, I don't know. Everybody's got a prefix menu and it's like super. super expensive. Exactly. Yeah. So, yeah, no big plans, but, uh, we hate New Year's. Yeah, we got your hat on and we're like, uh, nothing.

Yeah. We'll pop some bubbly or something, you know. Yeah, we might. Yeah, you know what? Yeah. I'm going to start taking a much today. Yeah. All right.

We would have champagne. We would already started. Well, too bad, Elizabeth. Yep. Wow. Wow. Anyway, it's been a good week. We had, uh, Spike Mendelssohn on the show this past Tuesday.

Celebrity Chef. Yep. His episode is really good. Got some good feedback on him. Next week starts our 2022 campaign for the radcast. And we're coming out with a bang, Joe. Really? Grant Cardone.

Really? On Tuesday. That's excellent. He is the number one, probably, I'd call him the number one, real estate investor, influencer. Mogul? Mogul, if you will, in the game right now. and Grant and I recorded a couple weeks ago, and he's kicking off the new year.

And ironically, in a first, because I bet you there's not a single podcast out there, the next week, Elena Cardone, who's a badass in her right self, is on for episode two. I knew that. Grant, then Elena, back to back for the new year.

That's coming out with a bang. Yeah, a bang, a pop. Yes. Yeah, that's going to be good stuff, man. How are you going to follow that up, though, is the question. Oh, it's coming hot and heavy, dude. I don't want you to give anything away. I won't give it away.

But Heidi Montag follows in week three. That's a big one. That's a big one. I mean, she's like, she's still a big deal. She's famous, famous, right? Yeah.

Like, she's not, even outside of whatever. My kid probably, he might not. But if you're, he's dumb. He's dumb. Just kidding.

Hey, Owen. Oh, he doesn't listen to this either. No, he doesn't. So, yeah,

got a big, big year ahead. Yeah, it's exciting. Is Spencer going to... He actually makes a couple cameo appearances in the episode. Oh, okay. So a little teaser for you.

Unplanned. Unplanned drop-ins. Okay, I like it. But she was great. Had some good candid conversation about business, their business, things they're doing, and life behind the scenes. So that... And then, you know, the music writer for BTS, the hottest pop band in the world right now.

Right. No matter whether or not you listen to them or not. A lot of people do. To be clear, I do not. They're making a lot of money. And she writes all their, not all their songs, but two of their biggest hits. She wrote Dynamite and Butter, which are their biggest hits. I've heard Dynamite.

She's like one of the songs, hottest songwriters in the game right now. What's your name? Lena Smith. Okay. Did you say that? What's that? Did you say that before? I don't know.

Maybe. I don't know. Yeah. Anyway, that's exciting. It is exciting. So we're excited for all that's coming in. January and a few more little secrets up our sleeve. Secrets. Secrets. Secrets. Secrets. Secret. Yes. It's getting big. And we've got our revamp studio in here. Nick did a great job.

Looks great. You know, for the new year. Right. Cable management 101 by Nick Weaver. Cable management 401. He's in the advanced class now. He is. Looks great. He is. New lighting, new everything. You know, everything's out of the floor here. Stuff hanging from the ceiling. I know. It's getting exciting. I feel like I'm in a spaceship a little bit. You know what I mean? A little bit. It had makes you look like you're in a spaceship. Yeah. Well, that's what I meant.

So, yeah. But any other reflections, you know, we're going to be all about, we're getting a couple of segments here, but any other reflections from the year worth managing? You know, I think it's, I think pretty good year. Yeah. I mean, I did a couple of things that, you know, I went to Vegas pretty recently. Yeah. I hadn't done that in a really long time.

You know, it's COVID, COVID, COVID, whatever. but yeah, fuck that. Yeah, that's pretty good. I mean, it's pretty good. I've been doing the Radcast now for a few months. I don't know. Is it, I have no idea. It's going so well.

It's like, you're not even keeping track of time. Meteoric is what some people have said to me. But, yes. Months seems right. Sometimes I don't know what day it is, honestly. This is true. Especially this time of year. It's like, what day is it?

Yeah. Right. Seriously. Like when you said Friday, I was like, oh yeah. I start drinking at 11. Yeah, like, what? Yeah, well, it doesn't help, certainly. No, it doesn't.

The mind-altering. Start running it together. And congratulations to our Clemson Tigers. It's good one. I wasn't really a great game. Not a great game. They won. We won. I'll leave it at that.

Did you see the guy swat the ball right to him? What are you doing? That was dumbest thing I've ever seen. What are you doing? Yeah, the quarterback batted, I don't know why. He could just let it drop. That's what I was like, there's nobody around him. Just let it hit the ground.

He had like a volleyball right to it. Yes. He volleied it right to our... He spiked it right at his own face. Yeah. Essentially. I mean, it's the weirdest plays I've ever seen in football. Yes, it is.

I did put together a few of the stories from 2021, like broadly, that kind of, I thought were bigger than others. This was part of first quarter, which was like, oh, wow, this seemed like a while ago. But, you know, the whole Reddit thing that happened with GameStop stock. That was this year? That was this year. Yeah. where they essentially inflated the price because everybody started buying it. And it pretty much went to like $500 or something.

It's still pretty high, I think. I think so. But they're not really, their business might have caught up. Maybe they helped their business. But completely railroaded like a lot of stock like shorts and stuff like that. Hijacked it big time. It's crazy. So I remembered that and remember celebrating it in the moment.

And then free Brittany, you know. Sure. I mean, when we're talking about like stories that matter. in 2021. Oh, my God. What matters more than Free Brittany? Yeah, than a 30-something-year-old millionaire, a multi-millionaire.

I'm so worried about her. You know what I mean? Yeah. What's going to happen? Yeah. She gets to spend her more, now she gets to spend her money more regularly. Yeah, great.

Good for her. She deserves it. She does. She deserves it. And then Jeff Bezos went to space. He did. Yes, he did. He flew right up in there.

He's an interesting guy, Jeff Bezos. Yes, he is. He's, uh, we did actually a video with Joey and Sean where Joey was Jeff Bezos. He did not look like Jeff Bezos very much. No. Well, he's not bald. Well, no. And he put a ball cap on.

And it did not look right. But it was very funny. Check it out if you have a, have the chance. I think I remember it. And, uh, because you were, uh, Bill Gates. And I put those glasses on. I'd look like Bill Gates a little bit. A little heavier.

You know they're all eccentric. I mean, that was kind of the point of the skid, I think. Yeah. The parody how, you know, eccentric and nuts they all are. Yeah. Very successful. But you know they're all. They actually do deserve it.

Yes, they do. In my opinion, right? Yeah. I mean, they do. Those guys are geniuses, I guess. Yeah, definitely. On the radar. On the spectrum, excuse me.

Yeah. And the radar. It's fine. They're in space. They're on the radar, I think, right? It's like, whoever's going to get to space fastest. And Bezos had to have the phallic looking rocket. I was a weird choice.

Tell you penis the space. Somebody had to, at some point, somebody had to be like, Hey, bud. Yeah. Put some wings on there or something. That's not great, right? It's a shaft. Yeah.

That's not. Yeah. I'm going to bust this thing right through the orbit. Yeah. Yeah, right? I'm just, I'm picturing him putting a picture up of it in front of a bunch of people, a bunch of people in the boardroom and everybody being like, like, no, I'm not telling him, dude.

I'm not telling him. It's Jeff Bezos. Yes. The, uh, erect, an erect rocket. Erect rocket. It was definitely. Yeah. Oh, there's no question. For sure, for sure.

So those were some of the, I don't know, ones that highlighted to me. I kind of like when I, when I like deleted the 4,700 COVID stories. Yeah. Those are three that were themed to stand out a little bit. I mean, that's, I guess really probably the biggest news story would, that was this year, right? January 6th, the whole thing at the Capitol. Yeah, I kind of ex-nade that one too. Yeah.

It was a good story. Devices. I feel like you can't talk about like political stories and not get pushed to one side of the other. Yeah. Yeah. It was a big story. It was a big story. Insurrection.

Insurrection. Yeah. 21. Yeah. The news. Yes. Insurrection. Yes.

I can't. What else? Is there something else? Not really. That's pretty good. Afghanistan. It's not my problem. Oh, boy.

Yeah. Oops. Yeah. Everyone at home just did that. Yeah, it just did that at all. Yeah, totally. But it is time for a certain segment. And we've got a lot to get to in it.

Okay. I think we're going to tee it up. Do it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A redcast, social media holiday segments. Yeah. Yes.

Yeah. Yeah. Ready. So today's December 31st is a few regular holidays. New Year's Eve. Sure. It's a holiday. It's not that important.

But I want to get to the important ones. Okay. The ones that really matter. I'm excited to hear these. Yeah. First, it's National Champagne Day. And we have none. We don't have it.

What do you think Elizabeth's going to work now? I'm going to fire her again. Yeah, where do you think she's going to work now? I don't know. I mean, hopefully nowhere where she has to bring champagne to anybody. I hope not because she's not good at it. She's. So it's national champagne day, which if any of these ever made sense,

That one actually makes sense. That one makes sense. A lot of times they're like, why today, but that one pretty dead on. Yeah. You've already broken this one, but it's also another day. Okay. It's no interruptions day. Okay.

You interrupt. I really like no interruptions. Immediately. Oh. I'm like writing a thought. Sorry. Oh, hold on. Ryan.

I wanted to tell you. For a client, I'm like, oh, I'm thinking I'm thinking. Does a brr. That's what I did. Like a big bear. I lost the idea, too. Did you really? No.

No. I never lose them. No. Never. Never. They just aren't as good as they were going to be. I'm like, damn, I thought that was, that sounded better in my head. It's like, yeah.

It's like having a couple of drinks the night before and being like, I've got this great idea. And you write it down in the morning. You're like, what is that even saying? Well, that's me in the middle of the night I come up. I'll have a journey about something. And I literally either I'll type it on my phone or like I'll wake up in the middle of the night in my notes at. And about one out of every four is actually good. Yeah.

And the other three, I'm like, What the fuck was I thinking about? I do the same thing. I do the same for ideas. Why do I think that was a good idea? Stories or skits or something like that. And I'm like, what? Like Alex Trebek goes through the Burger King drive-thru.

That doesn't make any sense. That makes sense at all. No. But January 1st. Yes, it's New Year's Day. Sure. Everybody knows what that is. Right.

It's National Bloody Mary Day. Ooh. That makes sense as well. That makes perfect sense. It's not working off that hangover. I might get a Bloody Mary for tomorrow. Yeah. I might get some mix.

See there? It's working. Here's my opinion on Bloody Mary's. I don't want to slow down the segment. But typically I'll get one in about three quarters the way through. I'm like, I don't want this anymore. Yeah. It's a lot.

It is heavy. Thick. Thick. Yeah. And there's always a bunch of shit in it too, which is fine. Yeah. It makes it taste better in the moment. Sure.

When you get to the bottom, it's like, yeah. Yeah, this is. Yeah. I like them, though. I can drink one. I can drink one. Yeah. I like all the garnish.

My wife makes really, like, overdosed the garnish. Salamis and olives. shit on it. Like at our boat, we have like a dock community where we keep our boat stays. And we're always like the Bloody Mary. We bring the Bloody Mary's. And Nicole goes all out. Like we've got the bacon strips with the

pickled okra with 17 other vegetables. I mean, it's like mile high and a little bit of tomato juice. A lot of oxygen. It's not even red. It's just like pink. No, it's just got like stuff called, but shrimp. Shrimp. I mean like the shrimp. Yeah, the shrimps ago. Oh yeah. So it's like an appetizer.

Like a pepperuccine. Oh, yeah, that's in there. Yeah. A little green olive. Okay. You know. So, yeah, national bloody merry day, which goes with the other holiday that it is,

which is National Hangover Day. Sure. Yeah. That one also makes sense. That one does make sense. And, you know, but not to be left out. It's also Polar Bear Plunge Day. All right.

Cool. Yeah. Yeah. I'm not going to be. be doing that. No. I'll be doing that. I think it goes back to that. I think it has something to do with the foundation or something, the polar bear plunge. Is that what it is? Nick, keep me honest here. Does you remember that at all? That was the ice bucket challenge. That was the ice bucket challenge. Polar bear plunge. People run and jump into the ocean or whatever and it's real super cold, I guess, right?

Yes. Yeah. I'm not doing that. Nah. Not doing the polar bear plunge day. I wonder how many deaths there are on polar bear plunge day, specifically from the polar bear plunge. Too many. Somebody going to shock? Yeah. One too many. So one. This is my... Read my lips. No. No.

Yeah. Not doing that one. Jump in the creek out there. Yeah. After you. Yeah. Well, no. Nick probably should go first.

Yeah. Nick's going first. January 2nd is... This one just couldn't be ignored. Happy moo year. Meow year for Cats Day. Something. Muir?

M-E-W. M-E-W? M-Y-W? M-Y-H? Mu, Happy moo Oh, mew? Like mew year? I don't know.

For cats day. Mew year for cats day. Okay. Whatever. We do. We have a couple cats. You do? We have a dog.

Cat people? So my wife and daughter are cat pee. Uh-uh. It's one of the cats only has one eye, which is kind of cool. Oh. So it's kind of cool. It was delicious, by the way, the other one. When I plucked down.

Just kidding. Just kidding. She came that way. Cat meat. One dog, two cats. I'm not a big cat person. Yeah, I don't like cats. I don't know what they're thinking about.

It's like, uh... Yeah, and when you have two, they fight or play around sometimes, and it's super loud. Like, me, just claw the shit out of you. Yeah, they call the shit out of you as well. It's like, uh, how about you not clawed? Pass. Oh, hard pass.

Pass on the climb. It's National Buffet Day on the second as well. Buffet's probably having a tough time right now, right? Yeah. with the COVID COVID. COVID buffet. Yeah.

All you can. Die. Yeah. Oh, God. That's a lot of, a lot of that for the first time of the show. Must be the new year. Oh, you know. And this is, you know, Joe Holiday slash national cream puff day.

Okay. I appreciate that, Ryan. You are a cream puff. A little bit. Johnny, you're a cream puff, right? Johnny, you're a cream puff. Yeah. Carotid kid. Creeing puffs are in reality. They're a doughy things with the pastry and the cream in them.

I don't care for them. That doesn't seem like a real dessert to me. It seems like somebody made that up on the fly and it's just like cream puff. Yeah. You can keep the cream puffs. Yeah. In literal and dessert sense. Sure. Yeah.

Sure. No cream puffs allowed around here. None. No. One hard. Right. And which aligns perfectly with January 2nd, it's always national, national personal trainer day.

Okay. Again, makes sense. Sure. To all those personal trainers out there. Yeah, congratulations on your day on the second. I will never meet you. So, you know. Yeah, but you're going to wish them a happy, happy day.

Good luck with your life. Your only interaction with the personal trainer is this. On this. Via, yes. Yeah. It's not a hands-on guy with the personal trainers. Yeah. It's also a national science fiction day on the second.

Hmm. I wonder why the second. Not sure. I'm not a big science fiction guy. Yeah. Some movies are all right. I mean, if you count Star Wars. That's what I mean.

That falls in that. Sure. Throw me in, but not anything else. You ever watch Star Trek? Yeah. Yeah. Like the old school. I don't think I've ever watched a full episode of Star Trek.

The original? Yeah. Never. Never? None with the ever. Ugh. I'll show myself out. Yeah.

You got to watch the original Star Trek, man. Shatner, who went to Space with Bezos. I remember. That was a big day for us. Yes. And, you know, beam me up. Yeah, I know. You got to go watch the old school.

He's so dramatic. I mean, do I have to? Yes. It's so good. It's so good. Have you watched the original Twilight Zone? Yes, that I have watched. Did you like it?

It's pretty good. Yeah. I like the movie. That was from the 80s, really. Yeah. Twilight Zone movie. It was good. A little cheesy. A little weird.

Yeah. But finally, January 2nd is World Introvert Day. Congratulations, Nick. Just for him. We won't make a big deal of it, but we know. We know your hashtag Nickvert day. Oh, boy. I don't know.

I'm kind of an extroverted to introvert. What is that mean? I don't know. Like I'm more introverted than extrovert. extroverted, even though I'm kind of forced to be extroverted a little bit. So I think I was probably more extroverted when I was a little bit younger. Yeah. And now that I'm, when you get to be a grumpy old adult. Yeah, it's like, I don't want to fucking talk to anybody, man. That sucks. Right. Would you call me an introvert or an extrovert? I would call you an extrovert. Okay.

But I mean, you would have to call me an extrovert as well because I mean, we're on a podcast like talking. Yeah. Introverts to be in that corner like hide my on the chair. Yeah. Or just sitting here. That'd be a fun podcast. It's an introvert podcast. It's a introvert podcast. Podcast. Yeah. Hey, Ryan. The lowest ratings in podcast. We've achieved the lowest rating, not one person.

We don't. We don't talk. We're scared to talk. It's very quiet. Listen to it while you're going to bed. Sleepy Time podcast. The Sleepy Time Intervert podcast with Ryan Alford. Speaking of Sleepy Time.

January 3rd is Festival of Sleep Day. Festival of Sleep. Festival of Sleep. It seems like those two things are opposite. Ah, you would think. Maybe it's a, you know, you lay down and have a party with, I don't know, put some streamers on it. Yeah, I don't know. You take a rest on some, what is the stuff that you throw?

Confetti. Confetti, confetti naps. Like the snow angel situation? Okay. You know what I might do that. It's also International Mind, Body, Wellness Day. Hmm. Mind body wellness day.

I'm noticing a lot of fitness stuff here. There's a lot of the first of the year. Fitness, take care of yourself, you know. I'm not going to do that. Stuff that you're so good at. I'm not doing that. Screw that. You can do these next couple.

I think you're going to like these. National Chocolate Cover Cherry Day is also January 3rd. Sure. I'll have a chocolate cover cherry that day. Yeah. In a while. I like it minus the cherry. Just the chocolate.

Just the chocolate covered. I've got some chocolate. Chocolate covered. Inside empty. Just the shell. Yeah. I'd hope for that if I'm. If you maybe drink or eat one.

Sure. You're not a cherry guy. Not in chocolate. Okay. Which sounds weird, but yeah. It's just okay. It's just a weird texture. It is.

It can't be. It's also a national drinking straw day. Okay. Which sounds a little odd because, and I guess maybe you could use the recycle ones, but how much? You like the paper straws? Oh, man. God.

At my previous job, I had to do something where in Charleston, they banned plastic. plastic straws. And so I did, oh, my God, dude, it's a disaster. And they make them now that they're okay. Yeah. But still, people are like, blah, blah, blah. You ever seen the metal ones? Oh, yeah.

The metal ones? Yeah. Those are okay. It's got to be solid. Yeah. You know, like that paper shit, just, and look, I know it's good for like maybe the environment or whatever, but, and I care about that. Sure.

It's just they suck. They're not great straws. They're not great straws. Finally, they've got two other, I mean, this is jam packed. I don't know how they fit all these days into the same day. But it's a national fruitcake toss day. Like toss it out? I don't know.

That's what I would do with it. I fucking hate fruit cake. I don't know if I've had fruitcake that much, but I tried it. We made a video. It might have been in January of last year. And I took a bite of it and it was nasty. Fruitcake is the worst. I don't know who likes fruitcake.

I would assume older folks. Yeah, maybe. Because they can't taste it. Maybe. Soft, I guess. It's not really soft. It's gone day. Yeah.

Yeah. Okay. Jellied fruit day. And, you know, Monday being January 3rd, finally. And this is a haymaker, Joe. I mean, like, national, thank God, it's Monday Day. Oh. That's a stupid.

It's the dumbest thing I've ever heard. Yeah. Nobody ever says that. We've heard some dumb holidays this year. This one ranks right up there. That's probably the worst one. No one really likes Monday. No.

So you're never like, thank God it's Monday. And why the third? If you're on vacation maybe, thank God it's Monday. I don't know. Like the first Monday of every new year is thank God it's Monday day. You know what is on Monday. Not only do the kids go back to school. Yeah.

W.W.Raw. Owen and I are going to that. Is that in Greenville? It is at the whatever center now. Oh, nice. Bond Secures. Can you take your smartphone in? Can film and do stuff?

Yeah. Yeah. So I spoiled him because we went and saw Raw before when it was here. And so we sat in the front row. And so now it's always like we got us in the front row. Are you sitting in the front row? Yeah, we're sitting in the front row. Do you get on TV?

Yeah. I was all on the TV last time. All on it. Oh, boy. We're going to have to get this. I'm going to record it. Nick, don't let me forget to record this. So is it live?

Is it the live show? Yeah. Okay. And the bad thing is, of course, like, you're like, picking your nose. Oh, he cares on you. You do pick your nose a lot on TV. So much.

I love it. You do. But yeah, so again, now everybody's spoiled. We're sitting in the front row. And with the cameras, like, they'll let you do it for a minute. But if you're doing it for too long, they're like. Yeah. All right.

They come up and tell you what to do. They're like when they're out of the ring, you stand up and whatever. When they get back in the ring, sit down. There's a whole protocol. Nice. Well, you got to be part of the act, you know. Yeah. Yeah.

It's a whole thing. It's a stick. Yeah. Who's your favorite wrestler? I don't know. So I will, I'll say I like Seth Rollins because last time we went, they went to like commercial or whatever and he was super cool. Okay. Like with everybody.

Yeah. That's cool. I mean, Seth Rollins. Nice. Yeah. Well, there you have it. I want to hear your favorite though. My dad's Rick Flair.

That's pretty, yeah. I mean, like, I don't know that. I don't know what we've been favorite of all time. If my favorite all the time is Jake the Snake Roberts. Okay. I like to take the steak. Rick Flair or like Dusty Roads. Dusty Roads crazy.

He's crazy. I mean, that's good stuff. But I don't know how we went off that tangent for social media holidays. I'm not sure either. I am going to finish it off. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A redcast, social media holiday segments.

Yeah. It never gets old. Nope. At least for us. Yeah, only for us All that matters. Oh, well, and we're going to move right in to another segment.

Yeah. Trends in the Metaverse. Where's that coming from? Yes, it's trends in the Metaverse. And most of these are pretty serious this week. We didn't get serious about it. Yeah, I guess. You know, sometimes we get around about certain things.

But I will say this. I am going to do this. Probably get Nick to come film it. going to film my son and I playing some Roblox. We're going to go into some of these brand worlds and we're going to film it. Very cool. And then we'll talk about it. You and I'll talk about it?

Yeah. Are you a neck or you on your side? I'll tell you about it. I'll tell you how wonderful it wasn't. Yeah, right? Right there. That worked out pretty good actually. Yes.

Absolutely. Jack Dorsey, who is the former CEO of Twitter, talked to about Web 3 and all this bullshit that everyone's talking. He thinks that it's a bunch of hype for PR purposes. Yeah. And he likes to say things, right? I think he's on to something. Even though there is things definitely happening.

Right. It was a lot of hyperbole, is what he's saying, to get venture capitalists. For sure. Hyping cryptocurrency. He thinks it's all to boost up crypto, all this talk about it. Because a lot of it's on blockchain. So like if Web 3 and the Metaverse and all these things elevate, crypto kind of comes with it.

Because in theory, that's the commerce and the currency of blockchain. He put a lot more thought into that than I have. I'll say that about him. Well, he is Jack Dorsey. Yeah. I mean, what else? He's not doing shit else, right? If your name was Jack Dorsey, you'd be thinking about it too.

It's a pretty cool name too, right? Jack Dorsey. Jack Dorsey. Sounds like a 70s cop. Meta 3. Detective Jack Dorsey. The Metaverse with Jack Dorsey. Jack Dorsey.

He's a secret agent in the Metaverse. Is that right? Yes, he will be. Not anymore. This is new avatar. Now I know. He's out. He's been, he came out in the Metaverse.

I just jammed my head in the microphone. Sorry. He's coming out in the Metaverse. I should not have been taking a drink today at that time. I didn't know what I was going to say. It just happened to either be stupid or funny. That was good. But, yeah.

he's coming out. That's the actual news story is Jack Dorsey's out in the metaverse now. Yeah. Out in the metaverse. I like come out in the metaverse. Not as that, but like, you know,

just explore your, explore the meta. Yeah. Yeah. That actually is pretty meta of you to say. Exactly. So I'm saying, you know,

like breakout, you know, not coming out. I'm not heterosexual. Right. Well, you know. Well.

So you say. Don't say what you're thinking. It's not politically correct anymore. We're just in that conversation. Yeah, we're going to end it right there. I do have a lot of friends that aren't so, you know, meta-heta. Meta-heta. Look out, crazy terms.

New term there. Yes, I don't want to offend them. But Jack Dorsey. Outing the Metaverse. He kind of is. Yeah. That's kind of more of what he's doing. That actually makes sense.

The most down-line. uploaded app over the holidays, back to meta, is meta's Oculus meta being Facebook. Sure. I just can't say that. That's right. Facebook's Oculus VR app was the most downloaded app over the holidays. And I did almost buy this for the kids, but I said, wanted playing yet another video game, which is the goggles, the Oculus. goggles.

I bought two or three years ago, bought my son, the PlayStation VR, and he played it about four times. There's just not enough stuff for it. I know. I think they're getting a little more stuff on meta's platform. Okay, Facebook. AKA Facebook. Yeah. But it does show you that there's a lot of interest there. It's interesting how the reviews are.

And if it's, I don't know, how much people still get dizzy from it. Yeah, you see videos of people bashing into stuff. I think we should get the goggles in here. Okay. We're going to play it. Okay. Yeah. Make for great audio.

Hey, look, this is awesome. Oh, man, I'm having so much fun. We can make a camera source, the Oculus video goggles. Now, that'd be cool. That would be cool. Figure that out, Nick, you figure that out, Nick. No problem at all. He looks like he's already got a solution.

He's already got it done. He wrote it down on his notepad. But this was interesting. Back to Roblox. Sure. All these worlds of brands. Paris Hilton has developed. developed her virtual island on Roblox.

I mean, what do you do there? I can only think of a couple things. She's famous for her. You make all kinds of tapes. Yep. Or videos. With cocaine. It's Paris World.

And you go there and you buy replicas of stuff. And she has like her Beverly Hills estate, a dog mansion, and all kinds of stuff that's associated. with Paris Heldon. So Paris Land or Paris World? Paris World. So why not just call it Paris? Hmm.

That's a place already. Right? It is. But it's not Paris Hilt. World. I don't like it. I don't like Paris World. Are you and your son going to go there?

I'm going to go there just to say that we did. And I want to ride it because supposedly you can get on like her yacht. Oh, really? So you have like a virtual yacht on there. Wow. You can get inside of that thing. Okay. When's Nikki Hilton?

Is she bringing one out too? I don't know. One can only hope. Still in the works. But look, this is spreading, though. And people are getting interested. I'm going to go check it out. So it must really be a thing.

If you're going to check it out, it's got to be a thing for sure. Yeah, it is. No question. But did you know she gets a million dollars a night to go DJ? She's a DJ too. Sure, she is. Yeah, so am I. Right?

You got that hat and everything. Right. This is my DJing hat. Yeah, DJ Small Hat. DJ small hat DJ small hat I'm playing a gig today at tonight at the yoga studio next door It's just for me It's a private gig

You rented it out all by yourself Yeah I rented it out and I'm just going to go over there and plug my iPhone in And do some hot yoga while you do it Do some super hot yoga too We go a hot yoga studio right next door to our studio here and yeah Lots of hot things go down over there Yeah I assume Yeah.

Right? It's a lot of sweating. I go over there. We share a bathroom and it's like, there's a lot of sweaty people over here. A lot of sweat. A lot of sweat. But those are trends.

Up. In the metaverse. The metaverse like interrupted our trends. It's spooky. It's spooky. Somebody heard Jack Dorsey. He heard us talking about him. He cut the feed.

He cut the feed. Yeah. They did cut it. Uh, we've got just a few, like, traditional news articles this week. So have you heard of Fiverr? It's online creative, uh, community where like, it used to be Fiverr because literally you could go there and get a logo for like five bucks. Five bucks, yeah.

Like designs and writing and I'm aware of it. Nothing's $5 anymore, which probably it should have never been. It should be valued more than that anyway. But it's now just more a place where you can go get design work, copywork, web, like one off. marketing design projects done by a bunch of creators. Freelancers. Sure. There you go.

You just summer. I said in one word. DJ small. What I tripped over for 30 seconds. That's why I'm here, Ryan. DJ Smallhat bringing big ideas. Oh, yeah. Yeah.

Big ideas are never small. The marketing that DJ Small hat needs. Yes, we bring it. Small hat, big ideas. I'm sorry, I just have to say small have big ideas. Ah. Now you're getting there. Yeah.

It's a record. There we go for this. I just wanted to make it. Went to start writing, which buttons get hit the most. They're doing a new mentorship program to help college football players build their personal brands. It's pairing college athletes with NFL players of the same alma mater to help them learn how to make money through endorsement, sponsorships, and appearance fees. What a great summary that was. It's a great summer, yeah.

What if you're a college football and you end up with like Antonio Brown? You're like, oh man. He's like, first thing you got to do, go get some liquor. Take your shirt off, drink it outside. Get you a fake fax card. Get a fake box card.

That's all you need. Yeah. He's crazy. Yeah, he is. But yeah. So it's all about the NIL stuff. Yeah. Name and image likeness and helping them.

It's an interesting play. I guess it makes sense because Fiver kind of is in that whole branding, content creation, community. Sure. It'll be interesting how this plays out. I guess it's just trying to get them maybe to use the platform versus hiring a

professional. I don't know. I don't know. Who knows? I'm not going to have anything to do with it, I would assume. Definitely not. My college athlete days are. A little way back.

Yeah. What if they'd had this when you played, you know, like, you could have had your name and evidence likeness paid for? Probably not. Probably not. But maybe. Maybe. You know, like, I don't know, some car dealership in Newberry or Clemson could have paid for you to, I don't know, slept something.

Yeah, I don't know. Something, right? Something. Or like those, you know, goalkeeper gloves or something? Sure. They tend to use, like, professionals for those as much as everything else. But maybe. You were a professional in my mind.

Well, I appreciate that. Only in your mind for that matter. Oh, yes. Just in my mind. Just only. But second article today, Anytime Fitness is getting real AF. Uh-oh.

In a new 2022 brand campaign. You get it? Cute. Real as fuck. Yeah. Real AF fuck. I mean, I feel like I've heard this already.

Like it sounded like, like the gym that I used to go to, it's like training. Like it's a spinoff of like CrossFit. Sure. They had real as fuck t-shirts. Real A-Fs. shirts there like four years ago so i'm like and now anytime fitness who has a billion dollar

ad campaign because coming out with a camp right all right okay yeah i mean it's cute you know what i mean but like you said it's been done yes million times it has been and we'll see where it is but you're gonna see commercials well with real a f maybe not commercials i don't know i guess you'll see a digital ads yeah probably he knows i used to go to anytime fitness um well not as convenient you probably still pay for it i may you never know you never know that's a that's a goal 997 and you never go and never go once they have 5,000 members at each gym and make a lot of money their whole thing was like if you're in a different city you can go and anytime i ever did that it didn't work like my key didn't work or whatever i was like anytime finish you sons of bitches

you know what i mean nick yes nick does he knows he understands we're to get nick a mike so he's better he does that one it might be so we could you never know fictitiously uh he might not even exist as far as anyone knows. He's blaming everything on a fictitious character. Name Nick. Nick's real. Very real. This room wouldn't look as good as it does now. Too real, some would say. It keeps it too real. He's real A.F.

You nailed it. Ding. There we go. So a company called Hydro, which is a rowing company, is rethinking gets a media mix. It's just so funny, all these digital companies. They're going to go with out of home and video. It's like, Like, okay. They're going to do what?

Outdoor boards. They're like an online rowing company. Kind of like a peloton, but for rowering or rowing. Sure. Rowering. Rower, row, row, row. Roe row. Roe, row.

You're boating. Right. That's their favorite song. I just found this funny because, you know, a big huge digital company and they're going to be doing out of home everywhere. Yeah. I don't know. Why? Billboards everywhere for hydro.

rowing. That's not, that seems misguided. Am I crazy? They want to build awareness. I mean, Idaho home still works, but it's just, and it's just funny to me

to see an all digital company. Like, they're really coming out with a transformative media plan. Yeah, with billboards. Billboards. Hey.

Hey, and I'm not saying they don't work. They do work. Sure. So this is for real estate agents. Get your picture on there? Yes. Read my lips.

No. I heard they're going to put some flyer and the penny saver next. Just make sure they get that demographic. They're doing a really transformative campaign with the urinals. Oh, yeah. The urinal banners. Yeah.

It's a great idea. Yeah. I wish I would have thought of that for my brand. Urinal cakes. So yeah. Big outdoor campaign from hydro. And then this article, WTF is dot XYZ. So there's lots of new dot.

dot com labels. Sure. Dot com. dot TV. Sure. We did this yesterday. Yeah. Yeah.

Well, there's one that's dot xyz and a lot of the cryptocurrencies, web three meta companies are going with dot xyz. Why? Not sure. It seems to be different. It seems like if I was going to visit a website that had XYZ instead of com or org, I would not visit that website. because I'd be like that seems a little.

Dot examine your zipper. Exactly. Yeah, right. It is porn. Yeah. Yeah. And that or examine your brain. Yeah, right?

It's just to be cool, I guess. I guess. I think that's all it is. It's got to be. It's like a total like gen Z millennial. Dot XYZ. My website's dot XYZ. Yeah, man.

So I might buy Ryan offer. That xyz. I already bought it, bro. Oh. Oh, damn. Too late. You sell it to me? We sell it to me?

Yeah. We can talk about this off air, but it's going to cost you. Everything does. It does. Everything does. And finally, Too Simple completes its first driverless autonomous truck run on public roads. Autonomous trucking startup that has completed a full on road. I didn't even know what happened.

You might have had it next to me on the highway, and I didn't even know it. Could have. Autonomous truck. trucking. That falls under the like, what could possibly go wrong? Yeah. Right? I guess nothing did since they announced they completed it.

Sure. Sure. You got robots driving next to us now. Yeah. It's coming. I don't like it. I don't like it. You know,

the Simpsons predicted that, by the way. Yeah, they did. So. But it's just going to be, I just can't believe like in a really hyper intense moment that it's going to know what to do. Right.

Well, that's the problem with like some of the Tesla's like. If they saw how my wife drives on my freeway. Oh, my God. They would not be ready for it. No. No. There's some things you can't.

You can't plan for just the abnormities. And there's just no like rhyme or reason to the decision making. Why are you changing lanes? What are you going? Why are you going so fast? That's great. In other news, I heard hydro is going to be putting their ads on the side of some of those trucks. Yes.

Just as a genius. One can hope. Thank you. One can hope. Yeah. The, so yeah, I brought this up because mainly because I'm like a little nervous about autonomous trucks driving beside me. Yeah, a little bit. I'd say that's an understatement probably.

I feel like they're going to be like coming over and I'm going to be like right there and like, you know, it's going to be like, I'm just going to start smacking people off the road. Yeah, right underneath it. Christmas vacation. I'm stuck under. Yeah, everything's okay. Can't get up. Can't get out. Can't get out.

Yeah, I don't like that. Yeah. So we'll see. You're going to have. I will say the thought of like driverless car like picking me up and going places it does kind of fascinate me a little bit if I thought it was safe.

Like a cross-country trip would be like, it wouldn't be faster, but it would still be like. Yeah, you'd be productive. Have some drinks. And it's still cheaper than mass travel right now. Sure. The most part.

Yeah. Takes a little longer. Yeah. Airplane tickets, I don't know. I think they're not that expensive right now, right? They're not, but honestly, the airport has become the bus stop of the 80s. And if I have the time, if time wasn't necessarily the biggest thing, to have a driver, just drive me so I could be productive and not to deal with the bullshit at the airport. Right.

Sign me up. You should try flying frontier. Yeah. Real nice. Yeah, real nice. You pay for every add-on. And it looks that the seats look like lawn chairs kind of a little bit. getting like,

sir, you touched the vomit bag. That's going to be 50 cents. Yeah. Oh yeah. Like it's like, you looked at it. Yeah.

You looked at that magazine and. Yeah. The sky mall. A dollar a minute. Yeah. Dollar page. Every page you turn. Oh.

They, yeah, that's honestly they're not that bad, but it's definitely not first class flying. Yeah. But what is? First class flying. Yeah.

It's called a jet. Private jet. Private jet. I, I would like to avoid all flying again until I have. got my private jet. Sure. Well, let me know.

Yeah. And we'll go to Vegas. If you could be a little funnier on the show, maybe I'd get there quickly. Well, I'd do my best. You got a lot going on at home and just, you know, that's the whole thing. Excuses. Well, cool, man. Stay end of the year.

Yeah. See you next year. No. Good one. This is the day to say it, isn't it? Yes, it is. Office Jokester. Office Jokester.

Anything exciting coming for the new year? with Joey, Joe and Sean? Well, I mean, you know. I do know that thing. You know the big one. The thing that we are announcing soon. Soon. We've made a lot of headway on that, by the way.

It is. I thought it was pretty funny. We did the first read through. You don't know what that means if you're listening, but it's good. We're going to pat ourselves in the back on that one. That's all I know right now. We've been working on that pretty much. That takes precedence over pretty much.

Yeah, as it should. Joey's going to put out a couple of our greatest hits situations, so we'll be looking for that. Yep. It'll be good. Cool. Well, you know where to find us. We want to wish everyone a happy new year. Be safe out there. And if you're listening to after the new year, then, you know, don't be safe. Where you been? Yeah. What are you doing? Don't be safe at all. Yeah. We really appreciate everyone listening. You know where to find us. We're at the radcast.com. Search for all our content. We've got a new website up. New way to get all of it. Much cleaner, much easier. Go search for Web 3 and Jack Dorsey.

He's out. And he's out. Jack Dorsey is out. We'll bring up all the content you need. We'll see you next time. You know where to find me? I'm at Ryan Alford at all the platforms. Well, see you next time on the Radcast.

To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.