Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News: E-commerce Data, SXSW Integration and Virtual Events, Clubhouse Creators First, and Roblox Goes Public

Episode Date: March 19, 2021

Happy Friday and welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford and news co-host Reiley Clark, break down this week's game-changing marketing and advertisi...ng news.These are today's topics:E-commerce Data: Spending has already increased online with $121 billion accounted for in 2021. What does this mean for your business? How can you optimize your e-commerce store and your digital space? The Radcast answers those questions in this episode.If you haven't heard, SXSW is going virtual this year. What are the ways your business can go virtual too? Listen to Ryan  and Reiley's digital suggestions.Clubhouse has officially taken off... or has it?Roblox goes public with a $41 Billion valuation. INSANE -- The Radcast talks through this valuation.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript
Discussion (0)
Starting point is 00:00:04 You're listening to the latest Radcast News Update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the Radcast. Advertising and marketing news. It's Friday, March 19th, 2021, and we're excited to be here. I'm joined as usual by my co-host and the Uber, Duba, Super producer of the Radcast. I was wondering that.
Starting point is 00:00:31 Riley, Clark. Is that the best introduction you've ever gotten? I was going to say it was a pretty great introduction. Yeah, it was nice. I just making up words there, I think. Yeah, no, that's nice. It's not appropriate. No, I appreciate it.
Starting point is 00:00:42 Yeah. How was your day going? Look at us all branded, though, by the way. Hey, I know. If you're watching the video, you can just imagine it if it's the audio you're listening to. But we're branded. I got T-shirt gear on, make advertising great again. And then our lovely wall art that Riley put together is really up in the vibe here
Starting point is 00:01:04 in the Radcast Studio. Absolutely. Yeah, no, it's fun. And if you see it on the video version, you will see a little bit of the outside view of the studio as well. So it's a cool little vibe. But it's been a good week in St. Patrick's was this week. So we know we're living it up.
Starting point is 00:01:20 And the best ways, obviously, in keeping everything responsible and fun. Q, like, we had a playlist playing on St. Patrick's Day in the office. I was like, cue the bagpipes. Like, oh, I think that's Scottish. Like, there was bagpipes playing all day. but we had our, hopefully had some green beer. I can't remember, but we'll see.
Starting point is 00:01:38 Yeah, no, exactly. Guinness. All the Guinness and, you know. I do remember being, I lived in Chicago where I, I say that it was like a nine-month work-live type situation right out of college. And I say I lived there, but I guess it was kind of, I guess I stayed there more than I stayed anywhere else for nine months. But they would turn the river green in Chicago. I've always wanted to go to Chicago, St. Patrick's Day. The coolest St. Patrick's Day experience I think I had was a couple years ago.
Starting point is 00:02:08 I was in Dublin for St. Patrick's Day when I was studying abroad over there. And that means, yeah, that was what you can imagine it was. It was pretty fun. A little throwdown. Exactly, exactly. A big throwdown. Yeah, yeah, yeah, yeah. But what about you?
Starting point is 00:02:22 Traveling? Yeah. So if you're listening to this, wherever you are, wherever you might be, if it is the weekend that we released it being, you know, today, Friday. for you or Saturday or Sunday or even Monday, I will be having a beverage on a Mexican beach somewhere to be undetermined and unnamed because I don't want anyone showing up there
Starting point is 00:02:45 if you so choose to come raid Mexico with me but I will be sipping on a by the time. If you're listening to this like when it's first available, I am probably on a beach having a margarita or four. Oh yeah. Taking the family, all the kids, though. So it doesn't mean I won't still imbibe, enlighten, indulge a bit, but all in a kid-friendly confines of the resort that we're staying at.
Starting point is 00:03:14 My favorite joke about this throughout the week that, you know, we've been, this has been leading up, you know, everyone, you're like, oh, I'm taking the boys and, you know, the family down to Mexico, and we're all like, but are you bringing them back? Like, is this happening? Yeah, we thought about deporting them, but no. Oh, all in good humor. This is the first, we have four boys, and we have a blended family.
Starting point is 00:03:36 We're the modern Brady bunch, but we do have them all just about half the time or more. So we're, it's not an every weekend thing or every other weekend thing. We've got more, we have them more than we don't. But this is our first international getaway with the family. So passports, Nash has got his passport, he's four. So cute. We got 499 and 11. So, yeah, we got the passported up.
Starting point is 00:04:06 That's exciting. We are in Mexico as you are listening to this. That's awesome. That's awesome. That's going to be super fun. What's been going on around the agency, anything noteworthy? Yeah, just, we, you know, sidebar. It's related to the agency.
Starting point is 00:04:22 But we're having a great debate on our patio furniture. And it's really weighing on my mind. You know, it's, we have this large gigantic patio, and we've had a couple of incidences that make us, you know, want to think about the way we, because we're positioned in downtown, lovely downtown Greenville, South Carolina. Today's podcast brought to you by the city of Greenville. But the outside patio right on the swamp rabbit trail. And so it gets a lot of traffic, a lot of foot traffic, but we're thinking through that. So that's been on my mind. That's somewhat agency news related.
Starting point is 00:04:58 So if you know of any large, bulky patio furniture and you want to message us on the Netherworlds online, please do. Send us your patio furniture ideas. Well, we might sponsor you on the show. Exactly, yeah. Put your name on a stool or something. Thanks so much for giving us this furniture. So that's not the most of maybe important of things, but it's been on your mind. It's been all my mind because, like, you know, I strive to make this a great place to work.
Starting point is 00:05:30 We do have a co-work space. And I want our people to be using because it's getting beautiful outside, but getting to use all of the benefits of our space. So really trying to nail down some lovely outdoor gear. And, you know, but things have been busy. Things have been good. You know, I didn't watch the other night, just like a large number of other people, the Grammys.
Starting point is 00:05:53 Can we talk about this? Did you see anything advertised for the Grammys? Did you see anything on Instagram, anything on TikTok? Because I saw nothing about it. And then the next morning, it was like everyone got a Grammy. And I was like, I think they were only promoting it on linear TV. And no one is watching linear TV. Did you talk about, do you have an opinion on that?
Starting point is 00:06:15 Like, I don't know. Well, you know, it would be one of the 2021 trends we talked about in December. It says mass media is dead or dying. I'd posted on LinkedIn earlier. I at least patted myself on the back. I thought it was funny, but I said, you know, nothing's fading faster than a bad haircut
Starting point is 00:06:33 than linear TV. That's funny. Okay, is it funny? I'll go like it. I haven't seen it yet. I need to get on LinkedIn. But, yes, linear TV, and they dropped ratings 53% down.
Starting point is 00:06:45 And look, this is a genie that's not going back in the bottle. Linear TV, mass marketing is fading fast. And so if they didn't promote it enough on social because it didn't hit my radar and I'm on social all day. And so, you know, and I don't know the, you know, even if it got promoted, I don't know, I might would have at least turned it there. It was even on my periphery. That's what I'm saying. I didn't even know it was like remotely in the time frame the Grammys would have happened. And then lo and behold, the next morning, I'm just seeing it on Instagram.
Starting point is 00:07:18 And I'm like, is this last year's? I'm like, is this last year's like repurposing photos? Because it was so off my radar. Yeah. You can go back and watch it on, you know. YouTube or something, like the quick version. Exactly. Just get the highlights.
Starting point is 00:07:34 So, you know, but that was, that hit my radar just purely from the standpoint of validation. I saw the news note that just said, Grammy's down 53%. And I was like, oh, there were Grammys this week? And then I went, oh, yeah. No wonder. Live your TV. No wonder it was down. But it's just crushing TV because, look, their last hope was live events.
Starting point is 00:07:56 Sports, Super Bowl, which was down, like, since it's worst ratings in 15 years. So when the live events start going, this is like falling off the cliff. Yep. So, and go figure, you know, like, I got to binge watch me some, you know, Netflix. You know, like, I ain't got time for no live stuff. I know. Clemson football. Sorry,
Starting point is 00:08:22 Clemson, Go Tigers, Clemson football, Clemson basketball, NCAA NCAA tournament is this weekend. Start.
Starting point is 00:08:29 WVU is looking pretty good too. And I'll be in Mexico watching, you know, right now I'm watching my bracket get busted by some five seed, beating my 12 seed. It happens every time. Yeah.
Starting point is 00:08:41 You're still out of bracket? Are you a bracket person? I need to fill out mine because I just want WVU to do well. I just want them to do well, you know, but we'll see where they go. Yes, I'm, I've, I am feeling my now.
Starting point is 00:08:55 I saw them on your bracket. Yes. Were they on your bracket? Oh, yeah. Yeah. You don't sound too happy about it. Yeah. We'll talk about it later. Talk about it later.
Starting point is 00:09:03 No, we'll see. West Virginia might, you know, win a game or two. They always do. Hey, Bob Huggins. Bob Huggins? Yeah, Bob Huggins. Hell of a coach. They always do.
Starting point is 00:09:12 It's like them in Michigan State. Like, they're good for two wins every tournament or something. Yeah, yeah, yeah. They both play good defense. I think that's part of it. But hopefully my tigers can get by. Mountain your pride, man. We're going to, ugh.
Starting point is 00:09:23 Clemson's playing Rutgers. You know, look, Clemson is the only seed, the lower seed that is not favored to win their game against a higher seed. I'm like, what does this mean? Are we going to get killed? What?
Starting point is 00:09:40 This is when you want the magic ball and you're like, just tell me what happens. That probably means we're going to win. Like, you know, it goes against the grain. Then we get to play Houston if they win. And they're like 24 and 2 or something. Yeah. Yeah, Big L.
Starting point is 00:09:55 Yeah. It's okay. It's a Clemson fan and, you know, Fairweather basketball fan that I am. I'm an all-day, everyday football plan. And that was before we were good, by the way. We were not very good in the middle 90s, early 2000s. I mean, we're okay.
Starting point is 00:10:11 We had like moments, but it was like, you know, eight and three. It was a great year. I was a huge fan then. So this was not a fair weather. I graduated from Clemson, So I ride and die, high, low, whatever, Clemson football. I love all Clemson sports.
Starting point is 00:10:26 I just don't have the time. I kind of, I can't focus like year-round in like five sports. I don't know. I just standing my attention on basketball. It's just waning because it seems like I'm doing a million things when basketball seasons around other than the tournament. So we'll see how it goes. Hopefully that bracket turnout.
Starting point is 00:10:43 Any other big news from you from the agency or otherwise? Not yet, but this will be a good. segue into a little bit of the news topics for today. We have a really cool guest that will be featured on Tuesday's episode, Jan Bednar, and he is the CEO and founder of a company called Chipmunk. And it's so cute. Yes, you heard it right, Chipmunk. Shipmunk.
Starting point is 00:11:07 Yep. And you have a little monk as your mascot, and it's super cool, super cute. And also, obviously, doing very well. It's not just a cute company. I probably shouldn't say it like that. It's a very well established doing awesome things company, e-commerce. You all had a great conversation. Yeah.
Starting point is 00:11:26 So definitely check that out on Tuesday. Jan was great. He's done amazing things. He's pivoted. He's done different things. But he supplies the e-commerce world with turnkey fulfillment. The hardest thing about e-commerce. Everybody thinks it's a lot of things, but it's actually getting the product into people's hands.
Starting point is 00:11:46 You got a great product. You've got branding. You created the website. and you start selling stuff and you got to actually fulfill ship and get that thing there so you don't blow it all up. So he's shipmunk is that and it was a really fascinating discussion. So definitely be on the lookout for our Tuesday release. But officially, here's Riley with the news. Here is the Radcast News.
Starting point is 00:12:12 Okay, first topic for today. Again, feeding off of the e-commerce thing, did you know that 2020 was like a huge year for e-commerce? If you didn't know that, then you've been living under a rock. But here's super cool news about the first two months of 2021. We are already at $121 billion online shopping. 34% year-over-year growth is that that's what it's showing right now. And this is as a result of buy now, pay later options. You have, you know, your Klarna, you have visa after pay, all these after-pay things.
Starting point is 00:12:48 And hello, this is what we've been talking about. Go off, Ryan. I know you have thoughts. Well, look, you know, as I told some of the clients we work with now two years ago or three years ago, whenever they want, if we want to get technical about it, you know, you needed to be building e-com. No, I did not, a global pandemic was going to escalate at seven years. But this was coming no matter what.
Starting point is 00:13:09 Right. It's kind of like, you know, you see the freight train, like coming down the tracks. It's still a couple miles away, but you're like, I'm good. I'm just going to stick on these tracks and they hope that train doesn't run me over. It's coming, folks. And now people are getting run over or taking advantage. You know, it's really no, this is really just commerce. You know, this is how stuff is getting bought and sold now.
Starting point is 00:13:32 It's becoming the mainstream. You know, it grew in seven years over the one year of last year, you know, seven year average what they anticipated in that one year. And, you know, you've created muscle memory now with people that this is how they shop. You're seeing it now like toilet paper, stuff that was just a sacred cow that was never going to be bought e-commerce. I'm never going to buy toilet paper or aspirin or everyday items. Those things are now in play. And by 2022, we're talking about $1 trillion.
Starting point is 00:14:07 That is the estimate for how much sales are going to happen in e-com by 2022. And so this is all part of trends and things that we're talking about. But this is just now how you need to be thinking about. building your business both online and offline and the implications because there's implications for both. And so not a surprise, but it is interesting the topic you brought up, the buy and I'll pay later. And that's back to, again, these are things that were offered in store and retail before. Because you've had credit cards and everything like that. You've had layaway. You've had like these are now the
Starting point is 00:14:47 traits and the opportunities of how these things are being translated into digital that are now like Karna and others that are just booming and you've had this uncertainty so people are really taking advantage of that not sure like they know they're going to
Starting point is 00:15:02 bounce back but their next six months are a little influx but I still really want this nice wallet or whatever they're buying so you've got this influx of things and just it's an exciting time to be in e-commerce. It really is, and it's cool to just be in digital, the digital space itself. I mean, we're seeing the digital space really take off in a lot of ways, especially with NFTs and other things like these buy now pay later.
Starting point is 00:15:27 You know, we're in conversation with a guest that might be coming on and they have a similar kind of shopping, loyalty kind of deal. And, you know, you're getting, you're optimizing what you're able to get digitally because of other options that are brought. through the digital space on how to increase your personal digital, you know, real estate or your own purchases or whatever it is. And there's just a lot more options now for you to, you know, go with digital. I mean, really, it's just there's like all these different paths and they're all merging at some point, you know, to give you the most, the best option for you to expand whatever you're wanting digitally.
Starting point is 00:16:10 Yep. And, you know, even the big player CPG, like, from. from M&Ms and candy bars to everything else that, you know, was so convenience driven, you know, they're all rapidly adopting and adapting their e-com strategies for direct-to-consumer, you know. And I think, you know, you're going to just see things that you never expected to be sold online. I just think, you know, this thing, I just think now that we've kind of gone over the hump of like, well, that's not possible. or that doesn't work, you're going to see, I think, even more and more innovation in the space and I think a complete reimagining of industries, from cars to insurance to...
Starting point is 00:16:58 You're exactly right. It's just we aren't even scratching the surface. We're scratching the surface. We're not, you're not quite able to see through the window yet, you know, but it's coming. It's crazy. I'm seeing, like, the edges of a lot of that. I don't even see every bit of it. I'm not some hypothesis, you know, nostradamus or something, you know,
Starting point is 00:17:18 but I do see and have seen these trends coming enough to know that you couldn't ignore them. And now it's just, you know, you know, live or die. Yeah, yeah. It's a business. Exactly. But, I mean, basically you need to figure out how to get on digital. And if you're not, then. Yep.
Starting point is 00:17:37 That train's coming. Whoop, whoo. My worst, my worst train effects. ever. It's okay. I'll pull it in later. I'll put it in post. Yeah, it could be.
Starting point is 00:17:49 Now, our next topic, obviously South by Southwest did not happen last year. And I think it's really interesting that we talked a lot about streaming events. We talk a lot about, you know, optimizing how live streaming or other types of getting
Starting point is 00:18:05 video content out there. And South by Southwest is creating this virtual installation. Also trying to figure out ways to bring the event home to the attendees. And, you know, you see some of the stuff that, you know, Austin, whether it's Austin Chronicles or whatever, is like putting out about the pictures that, you know, they're going to be creating on these installations and things like that. It's really interesting, very digital. Like this just looks like some futuristic movie that we, you know,
Starting point is 00:18:37 saw early 2000. You know what I mean? It's just crazy. But it's so cool to see this taking off and, you know, looking forward to seeing where this goes as a streaming platform, you know, for streaming services like HBO Max and things like that too. Yeah, I mean, South by Southwest, it started, like, I remember it being in the industry as like this marketing and advertising and digital type thing like 10, 12 years ago. It kind of started in that. It expanded quickly into arts and movies and, you know, kind of the whole media landscape. And so, you know, I'm going to give like a buy sales.
Starting point is 00:19:13 approach here. Like buying this from the standpoint that I love it because it's opening up. You know, there were so many years, there was a lot of years where I couldn't get there. Like I went to a few of these wonderful, awesome events. I couldn't, years I couldn't get there. I would have loved to had this digital
Starting point is 00:19:29 at home experience to bring it to life because it opens up the audience more. More people can get involved. More people can see what's going on in real time and all that. So love it. And it's brilliant. They're doing everything they can. I'm selling it because I'm just, selling everything that's like virtual events now because I'm so ready for real events.
Starting point is 00:19:47 And like it's more of a personal thing than a, and then a, I know the reality that we live in and I know why it's not, so I'm not wishing for something that we're not ready for. It's more just personal like exhaustion of the virtual and wanting the real and the human and everything that comes with that and hoping for that and hoping that next year by at the very least some events like this can get back to not normal because again, I think. think they've, this is where there's not going back to normal. There are the ones that are adapting, that are bringing in like what they're doing, creating this virtual experience that they can carry on until next year.
Starting point is 00:20:24 Yes, it's creating more work. But you're going to be able to open that audience even wider so that audience can stay wide where you bring in your normal visiting income, you have the money, you have the resources or you have, you know, other brands or other reasons to be there, business development, all those things. You're coming in and creating that human environment, but the digital is still there for you. virtually for things that you might have missed while you were there or the people at home that couldn't have made the trip otherwise. And so again, you're not going to go back to normal
Starting point is 00:20:56 because I think these virtual experiences are going to remain. And I think the companies that really win are going to be the ones that intermix these two things. Exactly. No, I mean, I totally agree with you. It's something that I think as we're seeing, I mean, we've seen this a lot already with collaboration from other companies and other industries coming together with other companies and other industries. And we're seeing this virtual and digital collaboration take place. And it's just going this way. I mean, we're saying this over and over again, but it just is. And it's not going to go anywhere. It might be increasing for other people to be able to be a part of other kinds of events, still probably having real life, you know, people come in once we eventually
Starting point is 00:21:39 get back to that point. But this isn't going to go anywhere. And if anything, anything you're going to be able to expand on this. I think in the real sense, like eventually when it becomes live, like back to real people to people events, that virtual aspect is going to be there somehow, some way. You know, I really think. But, yeah, I'm buying and selling it. The only reason I'm selling is I'm just ready for some realness. And virtual can only be so real.
Starting point is 00:22:04 Right. I can put my, you know, goggles on and like walk in there. And then probably that's probably not far for all these events. As far as my brain thinks I'm there, maybe I'll be there. Yeah, exactly. In the comfort of my own home, but just like lounging on the couch, I'm totally here. Oh, hey there, Will Smith. How are you?
Starting point is 00:22:23 Yeah, exactly. Wow. You're in my apartment. It's crazy. Are celebrities going to be stuck up in the virtual space? Are they going to be really nice because they know that you're really not there with them? Deep thoughts. Wow. We got to take a minute on that one.
Starting point is 00:22:39 On the Radcast News. If it's radical, we cover it. Exactly, exactly. Yeah, chew on that one and we can revisit it in 2027. Yeah, exactly. Exactly. I'm thinking about that now. Our next topic is, I mean, again, gosh, Clubhouse.
Starting point is 00:22:56 Okay, so Clubhouse is creating a user first, user first kind of experience. They're trying to give creator content basically. To me, when I read this, it sounded like Instagram influencers, like all their credibility, all their the creators that you see on TikTok, things like that, they get like they're verified and then they get finance, they're financially, you know, they're, let me say this different way.
Starting point is 00:23:26 Clubhouse will then pay them to then create, right? And that's my understanding of it. And that's what it's kind of reminded me of like TikTok creators and Instagram creators and other things like that, right? Yes. Okay. So think about Clubhouse as a platform as, let's just say TV.
Starting point is 00:23:45 It's TV. You need stations and content for your audience to keep coming to watch it. And so I got two thoughts on this. One, I think I was always, we're going to go back and play this in a year when Clubhouse is fizzled because I had my doubts.
Starting point is 00:24:04 We can play back the tape because I've had them since the beginning. Yeah, yeah, I remember. And I do not think, in its current form, clubhouse is going to be a big deal in a year. I think that it's a wonky experience. I think people are growing tired of it, the way they get,
Starting point is 00:24:20 they go tired of Blab. It was, I think it's waning. I do not think this is a Facebook or an Instagram or a TikTok, a platform that's going to like, is it in its current form. If it doesn't,
Starting point is 00:24:32 if it doesn't pivot in a few different ways, I don't have all of those pivot recognitions. I just think that tension wanes and there, that as more people, have come on, the content is suffering. This is the first play because they're going to pay people because they know that it's attention's waning and the best creators are falling off. They need to pay them to stay on.
Starting point is 00:24:56 And this is the first sign maybe they're going to always do this. I don't know, but it's to me is a sign of that. And yes, some of the other platforms do it. But usually the brands are the ones that support the influencers and the content creators because they're promoting. And so I think you might start to see some of that. But I feel like it's just, it's not the discovery is bad. It's hard to find what you really want to be or do on there.
Starting point is 00:25:26 I've already seen the channels, the few that I get on and listen, it's like the quality versus even like two months ago. It's like everybody's hawking their book or their course or their training. And like there's definitely diamonds in the rough. So I'm not, it's just, yeah, I don't know. It's like, it's, I almost wish rooms had caps on them. Like you could only like 10 people max in a room. Yeah.
Starting point is 00:25:54 Or, you know, because I feel like so many people are getting in rooms and just want to control the conversation because they want to talk so bad and they want people to listen to them so bad. You give them the place. to go on stage and no one's going to mute them, they're just going to go off about something completely off topic. And everyone, because it's a clubhouse, we all have to look,
Starting point is 00:26:17 you know, oh, we're totally in on this, you know, whatever. And you're just going to continue this conversation and just go along with it. And it's like,
Starting point is 00:26:25 I get the professionalism. I get your, we're all trying to be respectful of everyone's, you know, talking points. But at some point, like, it just doesn't even feel like we're talking about the topic of the room anymore.
Starting point is 00:26:35 It's like, what? It also, it also has a natural friction point good end so I'm going to give you like a comparison I'm asking I do a little couple questions here do we know do we know why one of the reasons and not not being because you have to pay for it but like linear TV linear TV being content that that you don't get to necessarily discover it comes on at a time and this is when it is linear TV is dying because people want to choose
Starting point is 00:27:07 what they watch when they watch it. Good call, yes. Clubhouse is exactly the opposite. It's, you know, people are creating shows and they're on at this time, at this place, at this location, it's linear, you know, in a lot of ways. It's not organic, like I choose, like, I finally have some downtime and I can binge watch this show on my time, my terms. I can get in this room when I want to get in this room and catch the conversation.
Starting point is 00:27:32 It's the antithesis of everything else that's trending, you know, so. That's a really interesting point, but I feel. like the only thing it has going for it right now is the is the like I mean we talk about it attention is currency and like you know use the now but it's like the only thing it has going for it is the live active viewing of it but it's so dependent on other people joining one person's live yeah it's messing up to your point the trend of it's the reason podcasts are so big is because people can choose to play the episodes when they have time to And this is live.
Starting point is 00:28:10 So if you either miss it, you get it or you don't. You know, and I just think it's fighting against some of the other things. And they created this natural scarcity, this unnatural scarcity at the beginning. Oh, we're in beta. We're doing this. The invites is brilliant. Brilliant market. Age old marketing, you know, creating scarcity drives attention.
Starting point is 00:28:33 And as that's wearing out more and more people getting in and the content quality is going down. So you've got scarcity going away, you've got content quality going down, and you have this inverse of my content when I want it, how I want it, of trends. And it's none of those things. Again, I appreciate the quality of the people that are still on the platform. I appreciate the time being spent on it. I'm not saying that it's dead as a doornail. I'll stop sort of that.
Starting point is 00:29:01 I just think there's all these factors in play that are going to make it very difficult in its current form. to survive over the next 12 to 18 months. It's a good point. It's a good point. We're obviously going to be following it here, clearly. We'll see. And I don't do that. I don't do that to say, oh, I don't.
Starting point is 00:29:18 I'm not. I'm not saying that like drawing this line in sand. I'm doing it more because that's why I, at first, I was like, all right, let's do this and put some apples in that cart. And I'm just telling people, explore it, taste it. But you may or may not like how it tastes and you may not be eating it in a year. So don't over, you know, use it as another channel. But I'd be careful with going too all in.
Starting point is 00:29:44 All your eggs in one basket there. No, it makes total sense. Our last topic for today, I just think this is so intriguing to me. Roblox is going public, if not already went public. Okay, okay. I knew it was around this day. Yeah, I tried to buy it for 45 bucks. I'm shocked considering that's like $80.
Starting point is 00:30:05 be like all over Roblox? All all over it. I was going to say, like, it has 40, it has, it has one of those 41 billion valuations because of the offered family. Seriously, like, the trends of the buying. I have babysat kids and like they use this app all the time and I'm just like, oh my gosh, the only reason why this company has done what it's done is because of like kids using their kids, their parents, credit cards and stuff.
Starting point is 00:30:32 Oh, God. Yeah, skins and stuff. I mean. Oh, my. and swords and like it's the it's the weirdest game like there's all these little mini games within the game like I've sit here
Starting point is 00:30:43 and watch my kids play like I picked up on you know Minecraft and insert game here you know like I pick up on the promise you know I love me some oh shit what's the name of the game I'm forgetting it with my little race car that everything blows up I'll think of in a second oh um you know I'm talking about
Starting point is 00:31:01 a mind freezing my yes yes you know I'm talking about cars run around. You're trying to shoot each other. What is it? No. You're shooting like soccer.
Starting point is 00:31:12 You're trying to get the ball in. Rocket League. Yes. Yes. Yes. One of our content creators. Yeah. It's in here.
Starting point is 00:31:18 Daniels in the room reminding us of, but yes, Rocket League. And I was just in another tangent there. And I think it was Rocket League and Roblox throwing me off. But anyway, Rocket League. I get it. I got it. I was cool. I get out.
Starting point is 00:31:31 I was just going to play on this. And, but man, it's some weird little games. on Roblox. It's like, it's like these miniature guys. Like, because creators can create games and, and sign up and get paid for it in different things.
Starting point is 00:31:46 And there are just some, you know, like dudes in Egypt coming out carrying stuff. And you're trying to make sure you shoot all the guys before they come at you. Like, there's like the strangest games. And it's like,
Starting point is 00:31:58 I'm like, what are you? And every other time, there was a football game, this simulation football game on Roblox. And I'm like, we got Madden. And it's like awesome.
Starting point is 00:32:06 We got these little like, you know, 2D guys. And they're like, sit there playing it for an hour. And I'm like, this is the dumbest thing I've ever seen. But they love it. But get this. If you miss the number, $41 billion valuation. No, I believe it because I think the offered family is maybe not a billion. That's a joke.
Starting point is 00:32:26 But we've, every time they get a gift card, they're loading it up. And like it's $5, $10, $20 Apple or whatever or Microsoft gift card. they're loading that thing up and it's going towards skins or characters or whatever. And so, and again, we talked about this, but kids are putting a lot of value in these digital assets. Yes. This whole NFTs and all of it. So it's all part of that. That's why they got the valuation.
Starting point is 00:32:55 I tried to buy it for $45 and it went up to like 80 and, you know, like a flink of a blink of an eye like a week. I'm not so. I'm so. I still think I'd be buying it. at anything under $100. Here's your stock tip of the week on the Radcast is by Roblox. It's going to be $200 or $300 stock. Yeah, I just got my stimulus check.
Starting point is 00:33:17 Roblox. You're going to see some fluctuations like any of these things do, but $150 by summer. That's my guess. Yeah. So, yeah, but it does not surprise me at all. Well, that's it on the Radcast, crazy topics. And if you didn't catch the theme, I think it's digital. I think we're talking about a lot of digital stuff.
Starting point is 00:33:36 I think. I'd be my guess. The interwebs. The internet. WWW. Oh, gosh. Well, it's all internet-based. It's all Wi-Fi, internet.
Starting point is 00:33:50 No, everything you can do because of the connection in your pocket. That's crazy. But yes, it's definitely here, there, and everywhere. So get on board. Exactly. We really appreciate you wherever. you might be listening, hopefully watching as well on YouTube, on IGTV, Facebook, and everywhere else. Please do us a solid.
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Starting point is 00:34:28 And I am always at Ryan Offord on Instagram. We'll see you next time. See you. Yo, guys, what's up, Ryan Offord here. Thanks so much for listening. Really appreciate it. But do us a favor. If you've been enjoying the radcast, you'd need to share the word with a friend or anyone else.
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