Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News: Facebook To Pay Creators $1 Billion; Jeff Bezos Spaceflight; Marketing budgets plummeted to 6.4%

Episode Date: July 16, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, host Ryan Alford and co-host Josh Hill discuss Shark Week, British Open/NBA Finals - Bucks/Suns, HypeBeast top brands, The Best of Tik Tok, and more... These are the following topics we hit in today's episode:Facebook Commits $1 Billion To Pay Creators - Per HypeBeastJeff Bezos Cleared To Fly Aboard Blue Origin’s First-Ever Commercial SpaceflightMarketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner findsIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm going to give a little props to the female energy drink of the year that I actually like. It's called Alani New, which is Alani Nutrition. Maybe you need a male influencer. I don't know. They're more sweet. And obviously, it's a feminine product because it's not monster. Or bang. You know, give me energy in the morning and pleasure at night.

I don't know. Who doesn't have a good meltdown sometimes? When the entire world is watching you 24-7, I would have one way sooner than she did. It's almost as if it works. I think it's working when we spend more money on the right channels. And we choose the right partners. Holy cow, this marketing. Strategy question works.

Yes. You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, July 16th. It's our marketing and advertising news and everything cool that's happening in the world.

I'm Ryan Offord. And I'm Josh Hill. And we're happy to be with you here, whether physically, whether if you're watching our video, it feels physical a little bit. But if you're listening, wherever you are, wherever you are, whenever you are in 2027, we wish you a happy whatever day it is. Yeah. You never know what day it is. Never know. That always blows my mind when I start talking about that.

I don't know why it might be the only one that, like, thinks about, like, how far the future could someone be listening to this? Clayton, if you're listening to this and you're now, you know, in Harvard or wherever you're going to go to school, I told you so. I want to say, happy, happy Wednesday to everyone listening on Wednesdays. Hey, there you go. I'm going to give a specific shout out for those people. Yes, happy Wednesday to you.

So, Josh, what's happening here in the middle of July? Where is the world gone in the month of July? I don't know. Oh, man, everywhere. You had a good week? Yeah, it's been great. It's been a fantastic shark week. Yes, shark week.

Swimming away from any shark I can see. Oh, my God, it is shark week. Again, we don't know where you are, whenever you are, but it is shark week for us this week. And I've been watching this. They have, pivot on the Discovery Channel, obviously, I think, is where it originated, I believe. And Sharknato. the easiest movie of all time. But that and like the National Geographic,

like it's like back and forth. There's like two channels that are all sharks all the time and it's scared the shit out of me. Josh, like there was an eight foot great white, wide, eight foot wide, 20 feet long. And they're just, hey, we're here, here we have a great white. And, you know, I believe he's about eight feet wide and 20 feet long. I'm like, that's a fucking bus.

No, thanks. He could eat both of us. us and not even probably realize he did it. We'd just be an appetizer. Oh, yeah. Like some sardines. Human sardines. Make me some fish food.

But yeah, like, I don't know. I'm going to Mexico in a week. Yes. Hallelujah. Hallelujah. Yes. Amen. Thank you for that.

But, and I don't know if I'm going to get in the ocean. I got to like calm down from my shark week fears. It's like, hmm, what's lurking below? I'm in two feet of water going, oh, could that eight foot? I'm doing the math. There any way he can beach it right here and like eat my leg? Your Google history searches are like, can sharks fly, can sharks? They can fly.

That's what they're showing them. They're new to these like sea lions or whatever. They go to the way, we're going right here where they like to feast on the sea lions. And they fly out of the water. They're like flying great whites. Man, maybe you need to move a little bit further inland. Yeah, I think so. I think can they crawl down?

Can they watch? Are they truly land sharks now? They live like 70 years old. Did you know that they live that long? That's too long. 70 years. They live as long as we do. Like they got scars and all this stuff.

I'm like, I don't know. Yeah. Send their kids off the callus. You're empty nesters. Yeah. I'm like, I'm doing the research of like which sharks like to bite.

Yeah. It's like I know great whites will crush you. But like they had this thing like a meiko shark. I thought meiko sharks were kind of, you know they're a little ugly but they wouldn't mess with you like no nah they attacked several people yeah so shark week is definitely on at the offered residence get your land sharks get your uh i love the narragansett featured in uh jaws that's the best shark week uh way to go yes i am going to venture into one thing we we don't do ads we don't sell ads on us we could sell ads we don't

sell ads but i'm going to give a little props to the female energy drink of the year that i actually like. It's called Alani New, which is Alani Nutrition. I'm drinking a breeze bear right now. So this is free promotion for you, Alani. Maybe you need a male influencer. I don't know. But because it's all women on your profile. I look at their Instagram. It's all women all shiny, happy, attractive influencer women, I dare say. Right. But it's quite tasty, Josh. Yeah, if you can, the marketing is telling me, if I, if I start drinking that, I can pose on a beach and smile really happily. They're more sweet. and obviously it's a feminine product because it's not monster or bang bang you know the the masculine topics but it's very sweet some people probably find it too sweet but it strikes me as potentially

being good with some vodka that's what I like to hear that's where my brain went I'm like yeah you know give me energy in the morning and pleasure at night I don't know or buzz you know a lot Call us here at the Radcast. It's like a day mullet. We're in business in the morning party at night. Yeah, I think they take over the watching the video version. You'll see the can shape of, what is it? Red Bull, the original energy drink.

And it gives you wings and it tastes good. This is to do Alain. So anyway, if you're out there, Alani New people, we're going to tag you in this highlight clip here. Alani New. It's the energy drink for me. Maybe I'm just tired of everything else. It's a little sweeter. Anyway, a lot of sports this week.

Definitely hitting Google Trends and everything. We're going to get to a couple of those topics. But the British Open is going on. Jordan Speed had a great first round. When we're recording this, we haven't kicked off the second round just yet. And Louis Eustazen, who almost won the U.S. Open, is in first, I believe, are in the leaderboard there. So lots going on there, beautiful quarters.

I was watching some of the highlights. And then the big sports week, you got the British Open going on, or excuse me, the Open. I don't think they call it the British Open anymore. It's just the Open Championship. They start changing things. I don't know if that was political driven or, you know, it's not just the British. But one of those like, oh, do Canadians call it Canadian bacon? Yeah, exactly.

Just bacon here. Yeah, the Open. The Open Championship. and then the NBA finals, the Bucks and the Sons are tied at two games apiece. I must admit I'm not watching much of any of it. I do enjoy the highlights. I'll probably watch like game six or seven. I grew up playing basketball, but I've kind of just don't really watch much NBA anymore.

And, you know, the Bucks and the Sons aren't exactly, I don't know, mainstream teams for me. I don't know. I hate to say it, but if it was like L.A. and New York, I might watch it more. I don't know. I hate to be that. guy. But, you know, no LeBron, who's, I'm not necessarily even a LeBron fan, but it seems to make it more interesting. And they got a lot of good players, but two games to two, looks like it's a good series. I'll probably start watching here game five, six, seven. Looks like it's now it's time to

watch. Now it means something, you know. Right. The seven game series is kind of like, okay, I'll catch up like game five, you know. Oh yeah. And all the marvels start coming together. So lots in sports. It's hitting all the Google trends. I was looking at this morning, Josh. showed it was like seven of the ten topics where something related to the open championship or the NBA finals. But one thing in particular that I think is relevant to us is free Brittany. Yeah, free our queen. Britney Spears fighting her conservatorship. I can't say that word. I think that's what it is. Is that the right terminology? I think so. Yeah, her father's like had control over her finances in

her life. You know, she might be a little crazy out of, you know, or a lot crazy. But, you know, is she really that much more crazy than a lot of fucking crazy people? Right. Like, where she can't control her own money in life. Like, how many people every day win the lottery and they fucking blow it in a week? You really think her current situation's helping? Yeah, exactly. So she can't, she got, I guess, rights to hire her own lawyer.

Like, oh, okay. Pick her own lawyer. Like, is this really happening? Like, think about how many quasi-insane, insane. not so with it people, even celebrities. Somebody are like, they really got it together. I don't know what it is. Like, her entire career, everyone's kind of treated her just terribly.

Yeah. Yeah. And I mean, all she was was like the first, like, true, I don't know if I call it if it's social media. But it was like when Facebook, like was first starting out like 2000, two, two, three, four, like the heyday of the start of Facebook, kind of the viral. viralness of like her music videos and things like that. Yeah. And I coincided. The emergence of like, I know she was like huge on like YouTube, MySpace and Facebook

when those were like first getting big and. Yeah. So it's like, I don't know, huge pop star mixed with the internet star. I don't know where the hate came from. And it seems to have gone full circle because now everybody's rooting for her, I think. Yeah. Everyone figured out they're being terrible and they're being terrible. Yeah.

Free her. We're freeing her from our ridicule and from her father's fiefdom. We did this. We're sorry. Yeah, so we'll see where that goes. Free Britney. Because why the hell is she trapped anyway? I don't know.

I don't get it. Again, I think she had a meltdown, a couple meltdowns. But hey, who doesn't have a good meltdown sometimes? When the entire world is watching you 24-7, I would have one way sooner than she did. True. It's just true. Another new thing, I thought this was interesting. Found some good articles this week on hype beast.

They're known mainly or started out being known. They got a huge following on Instagram. I do follow them. They talk about trending fashion and stuff, but I think it started with pin of shoes. Yeah. But they did have an interesting brand ranking metric. I thought what related in marketing advertising.

We're into brands. Yeah. We like brands. I've heard of brands. We like rankings. Yeah. So I'm going to go through this, Josh. Let's get some reaction.

here thoughts. I'm just going to call out the top 10 via the brand ranking. And I'll start at number 10. So Supreme is number 10. We all know Supreme. Yeah. Cool. Neish.

I don't even know what other adjectives I would use. Just, I don't know. I mean, obviously started with skateboarding, right? Yeah. But like kind of just turn into like they'll partner with anyone. Yeah. Which is cool. Like, there's a certain brand on here that I did see they partner with.

worth it that makes handbags, but we'll get to that. Petique, Philippi, is number nine. I have no idea if I said that right. I'm going to watch guy, but I can't pretend to know. I don't have a, patique, Philippe. It's not my style, but it is number nine. There is anything to you? A little bit.

Actually, really like some of their, like, old watches. Okay, the old, I'm into the old stuff. Those are really cool. Yeah. Expensive. Yeah. Quite expensive. I don't have them.

Number, this was the surprise of the whole list for me, Josh. Number eight, it's moved up four spots here in the ranking. Gap. Gap's when we brought up a couple weeks ago. Yeah. Because they really leaned into their marketing and got really strategic with their partnerships and they up their ad budget as well. And they also had that collab with Kanye, which, of course, is Kanye.

So he's going to might as touch everything. Yes. I mean, you can see, spend more money on advertising, get those partnerships. It's almost as if it works. I think it's working when we spend more money on the right channels. And we choose the right partners. Holy cow, this marketing. Strategy question, mark.

Yes. What's the strategy? We have one. So, yeah, that was not a surprise, but not a surprise. Number seven, it might be my favorite name on the list. Sakai. I'm saying that right. I hope so.

Because that was the one I didn't know. I'm just going to admit. And if you didn't know it, and I didn't know it, we kind of cover two genres here. Like, we have some overlap, but definitely other ends. But like, if we don't know it, then maybe we need to go Google it later. I used to be a long-term subscriber to GQ. Still don't know that name. Yeah.

Not really into that. I don't know. I made me think of like, Cobra Kai. Right. So, Kai, is it like a, you know, cool karate brand or is it something way like juicier than that? And we're just butchering it. And people are going to listen to God, they don't know what that is. Oh my God, I'm never listening to Radcast again.

And number six, would you like to pronounce this one for us, number six, Josh? I think it's like a new brand called Louis Vuitton. Louis Vuitton. You know someone says it that way. Something new or something. Yeah. Louis Vuitton is coming in at number six. That one's not a surprise.

Yeah, they've been steady up there. Steady brand. I mean, it's still like the cachet. Yeah. We all with Louis. They've finally broken past just being bags. Yeah. I've gotten into some of the streetwear style.

Yep. And so number five, another one I know. And then I like some Yeezys. Oh, yeah. Does Adidas make Yeezys? They own it now. My stuff, is that right? Yeah, I think so.

You got check with the producer. Yeah, producer Daniel. Yeah. I feel like I knew that but didn't know that. I was like, yes, Uis. Did they start it or did they, it was a subbrand or did they buy it? Nike at first. Okay.

Got it. Yeah. Like, how can we start selling our shoes and steady for $40 for $400? Yeah. Very good. The exact same materials. Just a little bit more fashionable in our own minds. What a foot more money.

And we'll make a scarcity because we'll make fewer of them. We'll make fewer, we'll sell more. We'll make more money. Perfect. It's called capitalism. Offwhite number four. What's off white known for? Probably their biggest thing was their Nike collab.

Okay. They're kind of, you can recognize them usually by like, recently been doing things where it's like stamped like big all caps letters and so they're like label things so like you're the Nike ones it literally had like upper and then stamped laces and then like lower stuff like that so it's like they're labeling the parts of your clothes nice okay but they had a belt that was like super popular for like a couple years but it looked ridiculous number three and i still have a pair of these they'll walk arounds or walkers or whatever they're called Fons, Vens!

I remember growing up, and I was a skateboard guy for a little while. Not long, for like three or four years, probably like 10 and 11 to 15, 14. I don't know. I started playing basketball, and it was like no good being a skateboarder. But Tony Hawk and, like, I think he might have been an original fans guy or one of them, you know, but you like you like fans? Oh, yeah. I remember in high school and then kind of since then, it was like anytime you watched a, like, live concert or went to a show. show like nine out of ten of the like players on the stage were wearing vans so everyone's

that's so cool they were probably at least in my memory one of the early not just influencers but influencers and street marketing and all that big ball of wax like pre-X games all that stuff like vans is like the original like marketing i don't know Savant. Like, I don't know. Like, they just do their thing very well. Yeah, do their thing. It's like they're, they stay in their land.

They like work with people who they think are cool, like musicians, artists, skaters, like, like cyclists, stuff like that. Like, they're just cool. They're cool and it all seems to radiate around that brand, which is very smart. Number two, Adidas, also known as Adidas. They're crushing it. Yeah, they are. They've been really taken over the last few years. I love me some Adidas.

like soccer shoes like I got like two or three pairs of those super comfortable. Don't have them on today. I will wear them next week sometime for you. Great closet staple. Yes. And they've, I mean, they've got golf.

Their golf stuff's good. Their street wear is good. Their shorts and just everyday wear is good. And then the brand is, you know, they're being super smart with making $400 Yisies. Right. They're only two of the top 10.

They actually, with their collective ranking of Yeezys and Adidas, Yeah. They effectively should be number one, I think. Totally. And number one, at no surprise, and our top 10 hype beast brands, Nikki.

I've got my Nicky's on today. Yeah, your Nicky's on. Nike, Phil Knight, also an Oregon duck, but the Nike brand still kicking it at number one. It does seem to just have that longevity between, you know, I don't know, for me, started with Jordan, you know, Air Jordan growing up and owning that. And then I

know Jordan's kind of built his sub-segment. And then you got Tiger Woods and all that, like in my mindset. And now it's just a behemoth in so many other layers. I will say I think Adidas is more in my kind of periphery of what I choose.

But it's just, there's no denying the power of Nike. Yeah, they're too big. Too big to fail. Yeah. And they're smart too. They do it. I mean, they have some of the office. which is a brands. Like, we could literally do a news segment on just their marketing tactics every week. Definitely.

It's like, it's like I'm going through, like, some of my, uh, journalistic sources. Like every other time, sometimes there's something about Nike and some activation. So it's so ingrained in history. Full true. Yep. And then, you know, I don't know what's happened with some of their tech stuff. I did have like their running ban at one time.

They were in that fitness tracker stuff. I'm sure they probably still are, but it's falling off the radar a little bit. It doesn't suck. Yeah. technology. It looked cool. Like the brand was kind of cool, like the running band, but then like the app sucked and like, I don't know, maybe they've rebounded. Somebody's going to send me some message. You haven't tried their new, whatever, whatever. Okay, we haven't, but it sucked when I tried it and they haven't gotten back into the realm for me. So cool, that is your high beast top 10 brands.

We're going to do that periodically. I think that was kind of fun. We'll see how much they change. They stay the same every week. We'll see. But it looks like there was some movement with gap coming in. Oh, yeah. Yeah, so not a surprise everything else. Yeah, this was interesting. It was going to be one of the news topics, but I thought this was funny. So Apple, if you mess around with the weather app, it's ever, you know, balmy 70 degrees and it might be fluctuating a degree or two into a funny, you know, number that everyone laughs about, right? Dual meaning, whatever, quadruple meaning, which there's lots of them. It has to be my stepdad's favorite number, which is kind of weird in all of itself.

Nice. But, yes, 69 will not display in the Apple Weather app for some reason, which was both funny and surprising with how liberal Apple is, but reactions. I mean, I guess we'll experience some nice weather, but not weather that's nice. Yeah, not that nice. Nice. They're missing out on 69 in the weather app. So give that a try if you're listening.

I thought that was interesting. I don't know that we're going to hit in South Carolina here. If we're going to hit 69 and come in. We're in Millage a lot. It might be maybe October will hit 69. Maybe I can like hack it and then just make my app only say 69. Yeah, you put it like the refrigerator. Oh, yeah.

Could you do like, I guess it's doing outside though. It's like some radar somewhere. Man, I'll find a way. Find a way to see if it should say 69. If it skips over at 68. So anyone out there that has it, you know, report back, if that is actually true. Yeah.

But supposedly it's true. We wouldn't know because we get tested here in South Carolina in the middle of July. Right. But anything with TikTok on your radar this week, Josh? Biggest one I've seen is, there's plenty of them, but there's the me explaining sound,

which is someone kind of explaining where it's kind of like me explaining a topic and the person's just not understanding. Like it seems people like talking to their cat and it's like the voice, the sound with it. is like, I don't want my mouth.

And just like, gibberish. And they're like talking to my cat explaining that earbuds are not a toy. Or like, uh, like me,

like I saw this song for like advertising. Like me explaining to a client that like, you can't like do this sort of tracking or like you can't, um, we can't make 50,000 billboards with $2. Like, uh, and there's like, but we want to like in the other person's like,

mm-hmm, mm-hmm, just not listening. Um, seen plenty of terrible ads, honestly. Yes, that has been heating my radar. There's been some, there's even been like an ad age article on it where it's like the entry to TikTok from marketers are been extremely awkward.

And you'll notice a lot of people are turning their comments off because they're just not prepared to deal with the just pandemonium happening. Because I think people really need to realize that TikTok is not an organized place. You got to kind of go in with a little chaos, be loose with it, have some fun. And then even Disney's putting out stuff where it's just a picture and it's just so lazy. But someone who I've seen do a great entry is Top Gear announcing their newest special. That's been super well received because they've already, they already had a presence of people posting their clips from the show. TikTok has a massive car, like car enthusiast, like audience. So that's one where I applaud you of like they did their research.

They know who's on their app, and then they went in saying, we don't, they literally were like, I don't even know what TikTok is, but they told us to do this. So, hey, guys, we're announcing our show on TikTok. It's, is very funny and they're, they're always funny. I like it. I like it. The one thing that's hit my radar that's not new. It's probably a month old and maybe just because I listen to like country music and stuff, but like the fancy like dance. Oh, yeah.

That's like a month old. I know it's not new. And we're doing trending topics here, but Walker Hayes, the country. country artist. Does that, do any of those hit your radar? I got a few of them. Okay. It's like Applebee's and all that stuff. And Applebee's got a free brand kick from that. I've heard, you know. Oh, nice.

Especially I could date like Applebee's. Like I was earlier from the song. But I guess since now I looked at a couple of those videos, now I'm getting like everybody that's doing the dance that Walker Hayes and his daughter did to the song. But it's kind of catchy. They're playing a lot on a serious X-M. My highway, that's the channel that I was thinking of. The highway's putting it like, fancy like. It's kind of catchy.

So that's hitting my radar a month later on TikTok. Maybe that's just my feed. It's always like a month behind the trends. You know, cool. We'll move right to the news topics. Radcast News. Facebook is committing one billion. That's a B, billion with a B, to pay creators.

About time, I guess. Yeah, I know. It's like, well, there's getting to be so much competition. Oh, yeah. And look, it makes sense, right? Like, it's kind of like the creators and their content is like stations on a TV program, right? Yes. You come to see the content, the entertaining content.

Yeah, you care where your Aunt Susie's doing and all that. But, I mean, how many times can you see her baking apple pie or, you know, tell Uncle Howard, like, you know, hey, you need to be doing this, you know, whatever. That's only so interesting. we need the content from the creators, right? Yeah, for sure. I think they've always been really trying to compete with YouTube and been a little behind, because YouTube's been monetizing videos for a long time.

You can make a lot of money, like getting some views, and even TikTok's got a creative fund. Not as robust. They're kind of like a lot of kinks there. But I think Facebook, I think it's the right move, but I think they should have done it about five years ago or 10 years ago. They might be a little late.

I don't know. And, you know, when they say Facebook, I'm sure that overlaps with Instagram. Right. And so that's probably a more likely avenue for them maybe to get some traction with this. But be interesting how that payment works out. Is it like you said, is it going to be the monetization route of YouTube based on, you know, number of views or is it, which makes sense or is it going to be a more sponsored type thing? I don't know.

It'd be tough to know. Yeah. If you're thinking about posting Facebook and Instagram, maybe you should start doing it. But they did say, you know, Zuckerberg, Zuckerberg came out and said,

you know, trying to help their creators have a living wage from just content on the platform. Right. Hey, so if you've got content all day. Yeah.

Have a living wage of $12 an hour or whatever. I don't know. I think Mark knows it's helping fill his pocket, so might as well. Yeah. One billion dollars.

What a generous guy. You can work at, Work at Facebook.com. Yeah, 1% of their annual revenue. Yeah, the snack for him. Yeah, exactly. He spent that on his yacht last week. Yeah.

I don't even know if he has a yacht. I'm sure he does. But number two on our list, this was all over the place, and we do have a client that actually was involved with this because their fabric was used in Branson. The millionaire race to space. I'm just going to call it that.

The billionaire race to space. You had Branson with, Virgin, the Virgin launch that happened. Did you watch any of that? Yeah, I watched his little speech and his little float around. Yeah. It was good. Crazy looking, playing too.

I know, it's like, none of this is approachable yet. It's like $200,000 for like, and whether you had the money or not, it would not be that interested in going to space. Like, how niche is this? It's like, these guys are all worried about getting there first. You know, Bezos is going next year, next week, or is it a little. week away with his the name of it

I can't remember the name of it something rocket ship we're gonna call it the blue origin his Amazon space ship and then it's something something Shepard is the like specific ship I remember

it's called Prime One yeah did you see the news clip of like the news broadcasters were like showing a clip of it and the guy one of the like broadcasters saw it for the first time and just couldn't stop laughing because it has a very

unique shape. Who has the biggest rocket ship? Read my list. No. God. I also love that like they're also, Jeff was like, oh,

Richard didn't actually go to space. He didn't go far enough. So now they're arguing about where space is. Your ship is not as big as mine. Your ship has not gone as deep into space as mine. Oh, God. Oh, my gosh. This is.

Oh, well, yes. Thank you. What's the weather? I don't know. It's just entertaining that these guys are like, you know, jabbing each other who goes to space. Yeah. I'm sure there's a lot of space freaks out there that are like, oh my God, I would want to go to space.

All that. I mean, if it became commercialized and totally safe, would I do it for like, you know, a few thousand dollars? Maybe. Yeah. Maybe. But am I really that interested in it? Yeah. Because I started thinking about it.

I'm like, man, there's just so many other things I'd rather. to you. Yeah. Like, I don't know. Even if it's like for a couple grand, I could do that. But like, I don't know. I'd rather have a better drum set than, uh, I don't know. Yeah. Yeah.

Thank you. I agree. They can keep having their little, uh, The billionaire race to space to be continued. They can go. But you know what? This is going to sound. I'm going to say it because what came to my mind.

You know, I feel like one of these is not going to end well. Yeah. I'm seeing like Challenger, like, like 1984, I'm like seven years old. I remember being in Illinois School and the Challenger ship. You know, this is when like space was cool and astronauts and all that stuff. And I say this not jokingly, but just, I just feel like we're going to, like one of these guys is going to blow themselves up. Yeah. Can we, I don't, I really don't mean it jokingly, but doesn't it kind of feel that way a little bit?

Well, like all, like all three of them have had so many rocket failures. Yeah. So many crashes. So many things. they're just all three of them are racing so they're rushing everyone yeah like this is rushed work is never good i think you're gonna i really hope i'm wrong in this maybe they've figured it out and that's taken so long but i i feel like this is going to like come to some kind of screeching hot with some kind of accident but we'll see the billionaire race to space

continues well to be continued next week we'll let you know how evasos did yeah uh lastly today and this kind of relates to what we talked about, either last week of the week before, kind of giving a little bit of guidance. This kind of hit my radar, and it's not surprising. I kind of felt it was coming. Marketing budget.

Budgets are slipping. They've shrunk to 6.4% average of total revenue. Marketing budgets across all brands nationwide. It is the lowest percentage average on record in the history of Gardner recording such data. And look, it doesn't surprise. It totally doesn't surprise me. And I think it's two things.

There were a lot of losses last year. So I do understand it for some brands. They don't have, they're trying to make up for losses. Totally get it. But I do think what you have going on here is a little bit of that. Things are good right now. Yeah. People are we could spend less.

It's a mistake. People don't buy, take the fruit. You know, this is when you need to double down. And I'm not saying spend more, but definitely don't spend less. Yeah. This is your chance to really go after brand metrics and things like that, but it's definitely hit my radar, Josh. Yeah, like, you're starting to get some traction.

It's time to go for it. Yeah. I know some of these, like, there's plenty. There's some other factors. Like, people are like, oh, we can target better so we can spin less. And it's like, you can grow your audience also. Yeah, exactly. It's a big eye roll there.

Yeah, awareness still matters. And then there's plenty of major. tech companies that are starting to pull back on their stuff because, I mean, they're reaching like, like, their, like, top, like, usership numbers, like, Spotify, like, what's the Uber, like Lyft? But they're all the big tech companies that have never been profitable. Spotify has never made a profit and it's 12 years. I will say this, and this is to surprise people, like, one of the more frequent questions I

get from clients that we first start working with or that are looking to hire. as they ask us, you know, how much, what should our marketing budget be? And, you know, 6.4% of revenue compared to what most people even come into us, which is the average now, most people that come to us, the medium, the medium-sized brands and companies we work with, are not even spending close to 6.4%. Right. They're spending more like 3 or 4%. Right. And that's the biggest question. And I tell people all time, it really depends on the industry. And that is true, but it's also like, well, do you want to shrink? Do you want to stay the same or do you want to grow? Right. And so, and it's not always that easy,

but yeah, spend three to four percent and let's see what happens over five years. Right. You know, spend in the average range, you'll stay the same. And if you want to grow, you've got to spend more. Right. And so it's investment people. And I think that's a real key distinction that if you want to grow. You on in general, there's certain industries that don't fall in this, but you've got to spend seven to 10% of revenue. Yeah. You want to grow.

It's hard because it's going to be. Especially in competitive industries. Yeah. One thing if you offer Uber, you know, but before there was Lyft, you know. But it's, it's hard too because it's like such a delayed response to like, you invest in some new equipment. You hire someone like you might, you start making more stuff right away. But marketing, it takes time and takes.

frequency and but if you want to be a long-term company, long-term brand, you have to do it. Short-termism is the path to doomism. And it's what we live in. You know, everybody wants it now. Yeah. Short-term leads to short term. Sorry. Hey, there you go. There you have. How will you on that one? Amen. Amen. Yeah, sport. Profound. You're on the radcast. I think that's it, John. Josh, an extended news version today. Extended. Hey, we had a lot to talk about. Oh, yeah.

A lot going on. A lot of fun stuff. Alani knew. Call me. But appreciate it, Josh. You know where to find us. We're at the Radcast.com. All our content can be searchable there.

All the highlight clips, all the videos, all the audio, right there at the radcast. I'm at Ryan Offer on all the channels. Josh Chill on Instagram. Find us there. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the radio. web at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.