Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, February 11, 2022: A Virtual Classroom in the Metaverse

Episode Date: February 11, 2022

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse, Social Holidays, Winter Olympics, the average Facebook DAUs, next episode’s guest Don Yaeger, and more…Take a look at this week’s biggest marketing headlines:Pringles Pops Open Refresh With A New CampaignMichelob Ultra's 'superior Bowl' Ad Promotes Gender Equality In SportsCameo Matures Beyond Celebrity Videos With Nft MembershipValentine’s Day Ads Can Negatively Impact Mental Health, Particularly Among MenIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Pringles. Sure. Has launched its first refresh since 2018 with the new mind-popping global campaign. As the ad ramps up the use of humor, chips that hug your tongue. Mm. Okay. I'm waiting for the humor. Yeah?

Waiting. Any day. You've seen the app cameo where you get stars. Yes. I play videos for you. They're going beyond celebrity videos with NFT membership. It's almost funny. like how every brand it's like

NFT's metaverse everything's an NFT though as a man that has yeah that has four kids run four businesses pretty much now and wants to show my wife appreciation and love it does put like get another day like to go

that this day has to be the day you're listening to the radcast if it's radical we cover it here's your host Ryan Alford Hey guys, what's up? Welcome to the latest edition of the Radcast.

It's Friday, February 11th, 2020. Welcome to our weekly marketing and news. I'm joined by my lovely co-host. Joe Havrick. I was wondering what you're going to say. I appreciate that. Hey, it's Valentine's Day next week, so you're lovely. I feel lovely.

I feel lovely. Yes, yes. How's it going, Joe? It's going great, man. That brings up a good question for you. Are you prepared for Valentine's? day. You know, I get, I am prepared. I'm going to be buying my card today. Sure. And then we're going to Turks and Caicos next week. You are. And we are taking the kids, but we leave the day after Valentine's. So,

or two days after. Two days. So number one, it's a Monday night. We have all the kids and we're packing. So I get a little bit out of, you know, we both get out of needing to do something. So we'll do something. I don't know when we get Turks or something. Yeah. You know, we'll do each other cards. It might take our flower or something. Sure. Sure. The card thing is pretty much what we do. Yeah. Honestly.

Dinner cards. Something. Yeah. Depends on the day of the week. Monday is like, yeah. Bummer. Exactly. So, have you been watching any of the Winter Olympics?

I have been watching the shit out of the Winter Olympics. Really? Yes. I ask a lot of people that and it's like fewer than you think. Some people are like, I didn't know they were going on. Really? But I've been watching them. It's a welcome distraction.

I kind of like it. Yeah. It's like, all right. I think I might even like more of the winter games than the summer games. Like as the overall, overall, like, balance of the things. Sure. I can sit there and watch some luge. Yeah.

Oh, yeah. I can sit there and watch. The downhill skiing is dope. The downhill skiing, the snowboarding, flipping. I can get into the speed skating even a little bit. Sure. I'm always waiting on someone to fall. That's, I just sit there.

I'm like, oh, God, you're going to hit your eye on top of one each other. Yeah. I thought that you're going to either slice them. his leg with one or they're going to fall. How do they not do that? Well, no. I'm like imagining me hitting the setting after one lap. I'm going to stand up probably.

Yeah. What is your favorite event? Just have to choose one. Just one favorite event specific. I like downhill skiing a lot. That's exciting. And then I do like the big air jump stuff. Sure.

Quite a bit. I'm not giving you one. I'm giving three. And then the snowboarding, like the half pipe. I like that. I liked it quite a bit. So my favorite is when they race on the snowboards and there's like four of them. That is pretty exciting.

They crash into each other so bad. It's so bad. I mean, I was going to say curling, but. Sure. Well, that's Nick's favorite, I think. I know. I'm a good sweeper. Are you?

I was asking your wife. How's running it sweeping? He's a good sweeper. I don't think I've touched a broom. Is it really just a broom that they use? It's a special broom probably. Is it just trying to like rough the ice up so it stops? I thought it was trying to make it go faster.

It's the opposite, right? They're trying to make it a faster, right? You have no idea. Nick has no idea. They're trying to make it go faster. Yeah, I think so. I've been enjoying it. The guy won gold in the figure skating other night.

Chin. Jonathan Chin? We should know Americans that want a gold medal's name, and his last name is Chin, and he's a badass. He does, like, quadruple, I don't know what, like all over the place. It makes it, he does,

he spends four times better than I'd spend once. Oh my God, yeah. On the ice, especially. I'd like to see you do a double axle, triple lutz. No,

I'm going to pass on that. As you know this, as you get a little bit older, a fall on the ice. Oh, might not be as pleasant as it once had been when you were younger. Yeah.

Ice is hard. Read my lips. No. That's, that's what I think about falling on the ice. Yeah, that sucks. It's no good.

the uh how's the week been been good been good busy we got uh this is the time of year where you got soccer and basketball and et cetera and all coming together i'm just driving everywhere yeah me too i got tonight i've got swim team and basketball season just ended you've got more kids going oh yeah i'm like uh basketball thing four four boys uh swim team going soccer starting basketball ending and beer drinking starting yeah right yeah Give me a cold one. Put it in a thermos. Yeah.

On the way. I've never done that ever. Nope. Never. Wouldn't admit to it. Wouldn't ever. The only way to make it through. Yep.

Not because I don't enjoy it, but you know, kind of get bored, like sitting there, watching swimming especially. Practice. Practice swimming. There's very few things. Like, I can even watch practice basketball. You know, they'll scrimmage and do things. And then I coach one and, you know, obviously that's interesting because I'm in the action.

You'd have to be. Yeah. Thermostates on for that. Sure. But watching swimming. No good. Very boring. I would even watching swimming competitions, although it is your child, so, but there's a lot of races that your child is not in. Yes.

Correct. A lot. And it's probably hot. Swim teams are the worst. It's probably hot. Three hours in between races. Get out of here. I'm going to my brains out.

So, I mean, literally. Yeah. It's not fun. Nope. I remember my parents. and do it. I have a new appreciation for them. It's like, ugh. I, there's, I did swim team for about two weeks, and I was like, I hate this so much.

I'm quitting. Yeah, I know. Have you been following all the Joe Rogan stuff? I do. I know. I know. I know. I know.

I do. We go rope together. Yeah, well, it's true. I have seen the Joe Rogan thing. He is in hot water. Yeah. I mean, that's the bottom line. It was kind of bad before.

And then when they put together that video, it was a bad look. So we, so. And he even said it is like, this is a terrible look. Let's just come out and say that we last week or week before, we're like, he can say, you know, we, we support him saying whatever. Like, it's free speech, though. But not that. That's the one where you don't. Yeah.

He's don't. And I hadn't, I don't listen to his podcast enough to know or aggregate in my mind every time he had talked about that. Right. So that was not right and stupid. And it's like, I don't even know why you go there. Understand what you're here. Why? Yeah.

And obviously it wasn't all like this past year or something. Wasn't like over time? I think so. Like how many times he'd use certain words and things? So it's like, all right. That's a career killer, buddy. Yeah, I don't know. Well, it'll probably make more money to go on another platform.

Maybe not for him. Yeah. Yeah. Yeah. Whatever. Yeah. Idiots R.S. Yeah.

No. I mean, I thought he's probably. apology was okay. I mean, I don't know what you're going to say. I mean, but I thought he was contrite. He seemed like he meant it. Yeah. He did. Yeah. So it's and like, look, I wouldn't want people aggregating out of context comments that I've made my entire life, but I can say sure with absolute certainty that no one could put that video together on anything I've ever said. I don't think that anyone has ever recorded me saying anything or anywhere near that back. I'm just saying whether they've recorded me or not. I've never used that word.

to that degree. Sure. I might have stated it in a discussion of like factual stuff and even when I did that like once I was like, I probably shouldn't say that word. And it wasn't even like in context of that.

Sure. Okay. You know, because you say it and you're just like, all right, there's no reason to say it. There's no reason to. Yeah. Like there's especially, especially now as time changes

and people get more. Well, you know, progressive and realize things are dumb as shit. Exactly. So anyway, but I do still support his ability to talk and have free speech, but it's not just, you know, I don't know. It's so easy to not, hey, look at me. Look, everybody, I'm not saying it right now. Yes, and I can. It's super easy. You could be a contrarian without, uh, yeah, talking about just shit that just, I don't know. Yeah. Anyway. Look, Nick's not saying the N word right now as well. Yeah, he's not. Look, good job, Nick. It's easy. It's good. It's very easy.

But anyway, on the business front, so Facebook stock's been taking a beating the last week. Has it? Yeah, their daily active users has been stagnant. They're not growing anymore. But I do have a trick. Well, a trick to Facebook. A little bit of a tip. Tip and a trick.

Sure. Because here's what I've noticed. So if you're out there listening and you're on Facebook ads, typically the effectiveness of Facebook ads over time has been going down. Sure. cost go up effectiveness goes down a little bit and i'm just not over i'm not saying they don't work they absolutely do work but because the crowdedness of the platform and more and more people running ads right more and more attention on different things so thus it fights for how effective your stuff is right i will say they're little troubles lately they've they've they've they've jig the algorithm

to where it's actually more effective right now. So if you're out there running Facebook ads, I'd pump your budgets up. Yeah? Because I think they took a little bit of bath on Wall Street and with stock. Sure. I think they're wanting more people to come on.

You know, there are people that run ads that want to run more ads because people are kind of falling off. Yeah. And I think it's short term you can get a better value right now. How long until Facebook like expires, basically? Never. You don't think so?

Because young people, I think it's an old person's platform. Well, let me say never. Okay. But I think if they do what they want to do with the metaverse. Sure. That's their attempt. That's their attempt at the youth.

And if that can become get hold. And it's a big if, I don't know. But if they have enough money to make it come to happen if they play their cards right. Sure. To develop a platform in a way that, you know, younger generations want to use it, start to mainstream. it and it also helps when the parents are still on it

because then they authorize the kids to use it. And so I don't think they're out of the game by any means. But admittedly, yeah, fewer youths throw on it. But there's still a lot of 35 to 65-year-olds using Facebook. Sure. And even like Facebook groups and certain things that even if you aren't on your feed all day, Facebook Marketplace, there's just reasons to go into the platform and they're catching you with ads.

And so thus they're selling. There's a lot of viable business within Facebook. Yeah. That may not be scrolling through the feed like you used to. Sure. That might, that use of it's changing. Yeah, it's going to be a different way.

Or using Facebook Messenger. You might not, I know people that don't ever go on Facebook, but they use Facebook Messenger all day. Hmm. So, yeah. I'm not saying it's a majority, but there are people.

There are people that do it. Yeah. And so, and you know, it's when, you know, it's in Facebook Messenger, don't you? What? ads in the feed. There's ads in your Facebook messenger feed.

Really? Yes. I haven't looked at it in a minute. So they're going to get you one way or another. Yeah. They're too big to be. I will say though, if you're running Facebook ads, bump your budgets up right now in the short term.

You'll get more value. Right now. That's your tip of the day. Do it right now. Stock tip, ad tip of the day. It's been a good week on the radcast. Jared Johnston, country music artist, number one hit maker and just a cool mofo.

was on on Tuesday. It's been one of our most popular guest episodes in a long time. I've looked at our numbers. We've had almost 30,000 downloads. Oh, wow. In three days. One episode.

Yeah. Wow. So we're up to now, I want to appreciate everybody listening for this. We're going to hit 200,000 downloads in February. Really? We're on pace for that. And that's this and the other.

Yeah. Like total, total, yeah, the total radcast, total episodes of any episode. Yeah. But their guest episodes, or this news episode. Yeah. That's exciting.

We had over 110 last month, but we're on target to almost double it in February. Are we famous now? That's the question I have. Read my lips. No. Darn it.

I know. But we do appreciate everybody. Listen, hope you're getting a lot out of it. We're going to keep trying harder to make it even better. Yeah. I mean,

you give it your best. We can only go up from here, I think. The only place to go is up. Yes. Yes. Yes. Yes.

Yes. next week officially i think i mentioned don last week and i may have been out of context don yager sports illustrated writer speaker all around motivational guy yeah don's great he'll be on next week he wrote a great story on walter peyton right when he was walter peyton asked him to kind of tell the story of his final days really and he was with walter paid and he talks about that wow i don't think i mentioned that last week you really want to get a a copy of that of his book or his story around that. And whether you're a bear's fan or not.

But Don talked about that and that experience. But a lot of great insights from Don Yeager next week. And we had this week recorded Heidi Cortez. She was really cool. She's an entrepreneur now. She has a long history and meeting otherwise. She was on the Howard Stern Show for like six months. Really?

She did bedtime stories on. Oh, boy. I know. And look, she's, she's left that in the past. And she's, she's a beautiful woman. Sure. But it was just, it was fascinating, you know, how she leveraged that into success. And now she's, like, got three or four businesses. So I don't bring that up to slight her. I actually give her a lot of credit. Right. For how she transitioned and just use that as a bouncing point into stuff. But, uh, you got to start somewhere, buddy. Yeah. Exactly. I mean. And she wasn't as scared to like, you know, take the moment and run with it. Good for her. Yeah. Good for her. That'll be out in a few weeks. You don't ever let me meet those people, I feel like.

I feel like I'm isolated from the celebrities. Keep you from. There's a method to the madness. Yeah, I'm sure. I'm sure there is. Without further ado. It's time for another absurd holiday. There's no shortage of dumb things to celebrate.

A redcast, social media holiday segments. Yes, Friday, February 11th, we've got, I mean, it's a lot of days. Highlight of my week every day. A lot of days. It should be. It is. I don't have a lot going on. I don't have a lot going on. There's a one, two, three, four, five, six, seven days and one on today, the 11th Friday. Good. Good heads up for everybody. I want you to start by getting out there and celebrating. Don't cry over spilled milk day. All right. That's, hey, I won't.

Yeah. I can pretty much guarantee you I won't. What would you, what's that analogy over? Don't cry ever spilled milk. Yeah, my, I used to hear that a lot when I was a kid. I guess once something bad happens, it's done, it's done, move on, right? Yeah, like just clean it up. Yeah, clean the shit up. Stop crying over, just get it cleaned up.

Yeah, I don't need your tears, just to fucking execute. I'd appreciate everyone not spilling anything and making me cry over it before the stays over. I'm trying to think of what could be spilled that I would cry over. My kids spill everything. Oh, my God. I do. I don't even want to talk about that. Look, my wife would tell me I kind of spill shit to everywhere.

I'm like, I'm not, my wife would make me out to be an unneet freak. I'm neater than most guys. Sure. But to my wife, who's type A, OCD, I'm unkept, you know, like. And so, and I'm not. Look, I know who my friends are. Right. And let me tell you, I am a neat freak compared to them.

Sure. And especially you. Yeah. Oh, yeah. Oh, my God. Yeah. But, but it also. serious is my kids these spill shit everywhere.

My adult daughter, look, we're going to go adult because she technically, the number of times I've seen her drop a huge drink, I don't even have enough fingers to count it. Movie theaters, restaurants, the house, boom, everywhere

dude. Do you cry over it? No, I laugh over it. You know who cries over it is the people that work where we are usually. I'm like, yeah, guess what I got to get that up? There's 44 gallons of sprite on the ground. You need to to grab a bump. The small at the movie theater is like,

you know, you can't get your hands around it. I have a vivid memory of watching slip out of her hand and just slow-mo. Regal Cinemas. Yeah. Good times. It's also National Guitar Day.

We have guitars in the room. Do you have two guitars. You want to play a jingle real quick? I don't. You know, I don't play guitar. I'll play before you. You play? I'll play.

Maybe next time. Maybe next year. We'll celebrate it. It's also National Inventors Day. Sure. Did you invent me anything today? I didn't. I didn't know.

We really only find out about these things day up, so I didn't have time. Okay. I thought maybe time change or something, you know, like something cool. No. Did you say time share? Yeah, time share. Did you invent timeshares? I wonder who did.

Yeah. I don't know. Everybody hates them. Oh, my God. All I see is a lawyer commercials on TV for timeshares. Getting out of time shares. Why does anybody sign up for a time share anymore? I don't know.

People know it sucks. Do you have a time share, Nick? I don't want to offend you. Yeah. You would know. He does. Time share. My God.

My God. He does. He spends so much time down there. He's shagging. He is. He is a shagging national champion. National champion. Yes, he is.

No. Yeah. He is. For me? Let's not make it up. I don't know. He's in college, right? But then, like, you're still in it.

He's still. Once a national champion, you're always a national champion. Okay. Sure. Sure. National champion, Nick. Yes. He doesn't talk about it.

No. But he should. because he doesn't turn his mic on. That's why we don't turn his mic. He has the option. I mean, there's mics. He does. National Shag Day.

We'll get big to do his shag dance. He'd to bring a partner in, though. Or you. Nah, well, let's find somebody else. Yeah, that'd be better. It's also National. No offense, Nick. Make a Friend Day.

Oh. Hug a cop. Any of one of the boys in blue hair today. I mean, yeah, okay, make a friend. I don't think I'm going to. I might do it. When I go to the drive-thru like subway or something. Sure.

Make a friend. I have enough friends. Yeah, yeah. Maybe too many. Yeah. You know what I mean? Maybe. Those guy.

Poor Nick. National champion, though. National champion. I mean, I'm not even making fun. That's seriously impressive. Hallelujah. We'll have to do a show about that. National peppermint Patty Day.

Okay. Today. The character from Charlie Brown or the candy? Yes. But it's the candy. Okay. Yeah, I like a peppermint pad. They're okay.

They're okay. It's not like a favorite. I eat so little chocolate candy now that if I was choosing, it's going to be so far down the line that I'm rarely going to have it. It's like one of those if I go to like, you know, my my in-laws and occasionally she'll have like a bucket of or a little candy tray. Older. And if I'm like starving and lunch is taking a little too long to make, there's a peppermint pad. Okay, hold me over. Yeah, you'll crush one.

Or seven. Yeah. You remember the commercials they used to have where they'd bite into them and they'd be like skiing all of a sudden? Oh, yeah. That was good. That was good commercials. I like those. Yeah.

They should bring those back for the Olympics probably. I don't know. It's National White shirt day. Oh, fuck. We all have dark shade on. All right. White shirt day. We tried.

Finally, today, Friday, February 11th is National. No one eats a lone day. I probably will be eating long. I'm definitely going to have lunch by myself. My dog will be there, I guess. So I guess technically. That's somewhat or something. So sad.

Okay. Saturday, February 12th. Moving on. International Darwin Day. Like Darwin is? No, no. Charles Darwin? No, no.

Father of evolution? Well, sure. I got it. Well aware. I don't, what do you do, though? I don't know. Go to Ancestry.com. Sure.

They say what they say the Darwin Awards are like when people do stupid stuff and like get killed or hurt or something like that. Maybe it's that day. Yeah. Watch some fails on YouTube. Yeah. I don't know what fail was that. I have to do with it. Well, like you're stupid.

Like that's where they say the Darwin because you haven't like technically evolved. Yeah. It's not a great analogy. What's the next one? Did you say? Yeah. National Freedom to Mary Day. I, you know, for.

I mean, I guess maybe. didn't say it didn't get this context in my show notes but maybe in same sex. LB. GTQ. Yeah, GTU plus. You know, thing.

Whatever. If you want to marry Mary. I think it's already a thing, right? I think it is. Some states, it's not. But,

really? Whatever it is. Just if you want to marry, you know, do you. Go marry who you want. Yeah. Where what you dig?

Where what you dig? National Plum Pudding Day. Sure. That sounds Yeah, you know, this is good I'm going to really get it down. I don't want any plum pudding, like anywhere. Who is plum pudding?

Is it a Christmas thing? February 12th. Plum pudding. Pass. February 13th, Sunday. Gallantines Day. Sure. All the girls get together.

All the gals get together. Okay. the gals get together, have the party. I think it's for all the, you know, lonely. Lonely. Spentsters, yeah. Yeah, the girls that hate men and they get together and talk about how they hate men and they're glad they don't have one.

Sure, it'd be a good place to pick up chicks, though. Yeah. I'm going to be at the Galantines Party. Yeah. Where's that Galentine's party again? Yeah. That's it, uh, I don't know. Yeah, I don't know either.

It's the male review. Chili's, yeah. Male hustler. in Las Vegas. Down at the Galantowns Porte. Convention Center. Yeah. Sure.

Yeah. Convention Center. The sex toy convention center. Sure. Sure. Yeah. I'm going to head out there. Secondly, it's National Dildo.

No. Oh, boy. To go with Galantines. I'm sure there is a day, though. Probably. It's not tomorrow. Nope. Or Sunday.

It's National get a different name day on Sunday. Okay. Like a nickname or Meta World Peace? Sure. We'll run our test. We're on our desk. Or yay. Kanye.

He kind of, he used this quite a few times. Sean Puffy comes. Yeah. Diddy? Did he? I don't know. Did he?

Prince. Yeah. God rest. Just the sign. Yeah. And it's also a national cheddar day on Sunday. Of course it is. Yeah.

It's Sunday. It's a Super Bowl. Oh, shit. That was the last one on here. Probably should have been the first. But, you know. Cheddar Day. National Cheddar Day is on Sunday.

It's National Tortolini Day as well. Okay, I like Tortolini. So, uh, Galentine's Day fighting with Super Bowl. Uh-oh, gals. I want to move out to whatever one day. Yeah. Yeah. I guess it's safe to go out if the girls wanted to go out and like,

yeah, they're not going to see a bunch of dudes probably. Yeah. They're all to be watching Super Bowl with cheese on their face. Yeah. Tortoletan is in their mouth. If the Packers were in it, it would be like a weird perfect marriage of cheddar and Super Bowl. Yeah. Right.

Too bad. Yeah, they suck. Fucked it up. Idiots. And there you have it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate.

A Redcast, Social Media holiday segments. Yeah. It's a great one. Monday is Valentine's Day. So we'll throw that in. A little bonus extra. And just in case you didn't know, it's cream-filled chocolate day, too, on Valentine's Day. On Monday.

No, that actually. We didn't really have time. to get to them, but, you know, we're going to get to them. Yeah. I mean, that makes sense. That one actually makes sense. It does. Sure.

Oh, false start. Trends in the Metaverse. Times are ticking. We got to get to these trends. Yeah. Hub. The company, it's an insurance broker. Sure.

Becomes the first Metaverse ready insurance broker. Insurance in the Metaverse. Look, we were kidding around a couple months ago. about all the bullshit that was coming in the Metaverse. This one didn't, we didn't get there jokingly. You know, meta lawyers, meta-sus, meta-insurance agent. Here it is.

What are you insuring? Your real estate in the Metaverse. Challenge Insurer Hub has announced that it's preparing for a shift to the Metaverse. Sure. With the aid of investment in VR devices and hybrid onboard infrastructure, the insurance brand, which was founded in 2019. has been regularly hosting meetings in Oculus's

Horizon Workrooms via the company's investment and VR devices. Well, that's a lot of words, wasn't it? Yeah, it is. In other words, they're preparing for the Metaverse

by having company meetings in video games. That's what I read there. So I go back and forth. Would that be cool or would that just be stupid? Like if, right, like you were like,

all right, we're going to have a meeting everybody put on your fucking deals. And what this really boils down to is if you want to put on your VR headset Sure. To have a meeting with your insurance rep, you can conduct that meeting in the Metaverse together. Okay. So maybe you can play like a little virtual basketball while you're talking about your rates. Sure.

Be like, hey, I can save you a lot on that plan? Yeah. And be like, well, can we get a little game of Roblox in real quick? Yeah. And then bounce back and signing some deals. Circle back. Yeah. And then you, boys, you fall down.

You can't get up. You can't get up. You got a lot of problems. There has been sexual harassment cases in the metaverse. Yes, there was. There's like a couple of them. Yeah, I'm not going to use the term for how it was described. Sure.

Back to those things. You just don't say it. Better not to say. It was quite the story. Yeah, quite the story. Interesting. It's hard to wrap your head around a little. Yeah.

But I don't know. She needs to call her meta lawyer and get her. insurance agent involved. That's called it in the meta police as well. Make a statement. Yeah. In other news, Gucci is doubling down on its commitment to the metaverse. Gucci.

Shock. The designer clothing brand announced on Wednesday that is bought an undisclosed amount of virtual land on the decentralized blockchain game, the sandbox. The sandbox. Sure. Excuse me. I didn't finish that thought. Decentralized blockchain game, the sandbox. It's all essential.

Sure. Sure. So in the sandbox. and Gucci will create themed experiences on the sandbox inspired by its Gucci Vault platform, which lists items like Gucci themed NFTs and vintage bags. Sure. Well, there that is. I don't.

Do you own any Gucci at all? I bought some of my wife. Yeah, that's what, is it more for ladies? It's a little bit. Yeah, they did. And like ultra-rish, there are boxers. Yeah. Yeah.

Like, I can't pull off Gucci, but like, it's, it's, uh, I think they do have some, they have some men things, but it's, it's mainly women. Sure. Sure. I don't know, man. This stuff is, I get that, again, we've, this is a dead horse with, we're not fighting that stuff's moving digital and our kids like it, but all this stuff. It just feels like PR, you know, like to talk about it.

Is there, so land, or real estate, is there a finite amount, or can you just, You would think they could just keep making it, right? Right. And that's what I don't understand. That's what I can't wrap my head. Because, you know, Snoop Dog puts up a house somewhere. You want to be next to it. But could he just put it out?

Yeah, well, you know, a little gin and juice. Yeah, it's fair enough. That's worst thing. It's a pretty gross drink. Yeah. It's a pretty gross. Yeah. You know, but I can think of worse people to live next to.

Sure. But at the same time, he could just buy another house down the road. Like, it's not his only house. If people have, like, five houses in the real world, Yeah. How many houses they going to have in the Metaverse? I don't know. How do you monetize that?

How is it going to be worth it? You have to sell it to somebody else? It's called inflated valuations, Joe. Okay. We can talk about that another time. Yeah. It's all a little bit of bullshit right now. It's kind of like a long term.

Maybe not. Right now. It's all speculation. Late 80s, early 90s baseball cards? Yes. Yeah, exactly. Right? Inflated value.

inflated value, you've worth nothing now. Sure, because they made too many of them. Too many. I thought this was interesting. Former Twitter and Microsoft executives are building a classroom on the Metaverse. So class on the Metaverse. The second one, okay, they're making a couple experiences, but the second one is where one will use a VR headset to be in the actual setting. Sitting in the classroom, having friendly conversations, interacting with avatars, and having a teacher teach in front of them.

So somebody found a way to make the metaverse boring Yeah like school video game It's essentially saying well I want to do Xbox in the metaverse And but go to school Like instead of playing uh Fortnite I'm having to sit here and watch my teacher and learn about yeah I'd be throwing like meta airplanes at the teacher Cut and meta farts

Meta spitballs yeah oh yeah Yeah that's uh yeah that's uh Yeah, I don't know. I don't know. They made it boring. Former Twitter and Microsoft executives. Well, they're probably boring people as well. No offense.

Yeah. So there you have it. Trends in the Metaverse. The unnatural ending. Like mic off. Yeah. You know. It's not great.

It's how we do it. It wouldn't be, if it was too polished, It wouldn't be as good. It wouldn't fit, yeah, no. So anyway, the Pringles, the Pringles. Sure. Has launched its first refresh since 2018 with the new mind-popping global campaign. Campaign kicks off with an ad with a narrator that claims the consumers were made for Pringles.

After showing how the chips have the rough shape of the universe and a human tongue. This theory is then endorsed by Charles Darwin. Yeah, okay. As the ad ramps up, the use of humor. Chips that hug your tongue. Mm. Okay. I'm waiting for the humor.

Yeah. Waiting. Any day. It is kind of the shape of your tongue when you think about it. Sure. You know, you get that flavor explosion. You can make the duck lips with it. Yeah.

I do like stacking some flavors. Prinkles are good. I know. I know. It's like, but the thing is I end up eating like three-fourths of like of container. Yeah. That's the problem.

they're so good it's like you start eating well i just have a couple yeah and then like three minutes later it's like half you know you're like fucking hand in the thing to get a hand stuck but i got big hand stuck in here i'm like getting nash to come over and dig some out and like like when nash get some of those then he starts eating them and then he wants the rest it's a whole thing i get like two more it's a vicious cycle it's a vicious cycle it really is i do though like me like a little pizza peringle with you know oh yeah dude sour cream and onion or barbecue or something They have the hot ones now too Oh yeah

They're good Yes So good So good Anyway Mind popping Yeah Maybe Pringles should be

Get on board The Radcast They need to get Somebody needs to They need to hire Jack Harlow What's popping Oh yeah

That would be cool That would be pretty much Exactly perfect Yeah Pringles call me Or Orville Redenbacher Could hire him as well

With the popcorn So They really want to make a here and now come back. Yeah. Yeah, they're kind of old fashioned. Old fashioned. But I mean, Orville Redenbacher.

The old guy. Yeah. That guy's got to be bad. Right. Is there an older name in any of, any consumer products? No. Orville.

Redenbacher. Okay. All right. Coming down. Not a lot of brands use senior citizens with. Just saying it. I'm like, multisyllabic names.

Like, almost fall asleep. Yeah. Yeah. Oh. Oh, yeah. Okay. Yeah. What's popping, though, Jack Harlow.

Yeah. That'd be a sweet campaign. He should, no pun intended. He should do something about that. That songs everywhere. Still. I've got a sidebar. There's so much news to get to.

But speaking of popping, I did play, went to the Highlands this past week, and lovely little city. Bring your checkbook, but it's really nice. Pop darts. You played those? I have not. It's essentially these darts that, have suction cups on them.

And it's the equivalent of you play Bacchibol. Yes. So you know how you have the poline that you try to get the heavier balls closest to? Yeah. It's essentially that, but with the suction darts, they actually surprisingly stick really well to almost anything. Hmm. Like any hard surface.

You're not going to sit carpet, obviously. But even like this table, they stick to. Obviously, a glass window or glass door. Yeah. And pretty fun. Yeah. Pretty fun. Yeah.

I'm trying to pick. I'm going to have to look it up. Pop darts. Pop darts. Pop darts. Not to be confused with pop tarts. No. You can throw pop tarts around everywhere.

That's probably not going to be. Yeah. Just a bunch of crumbs. It's going to be crumbs everywhere. I think my kids throw them around in our house because they're everywhere. Probably. Mickelope Ultra is going to have a lot of... Here we go.

I mean, it's surprising news. Sure. Brought to us by the marketing dive. The marketing dive. We appreciate them for a lot of really good marketing news. Absolutely. That we steal and put on the show. Yeah.

Yeah. We actually borrow them. We're giving them pub to their website. You said the name. Yeah, they did. Ultra Super Bowl ad. So they've got like four ads running. And on the round superior,

Mikul of Ultra Superior Bowl. No. Promotes gender equality in sports. They will run three ads during the Super Bowl. They are going to have more stars than I can name. Peyton Manning, Alex Borg, Jimmy Butler, Brooks Kepka and Serena Williams, amongst others. That's a wide array.

Wider A. They're spending gobs of money. Oh, my God. And probably to fight off the fact that the Bud Light's coming out with Zero Car beer. I'm kind of interested in seeing what that is. You're an ultra guy, though. I am. We have it on tap here.

Is that what's up there right now? Oh, yeah. I would have one instead of water. There you got to see. It kind of is. Right. It's not far from it. So look out for quite a role of,

they're running some ultra-organic seltzer ads as well. Okay. I have had the Bud Light's, uh, Seltzer, the sour one. Yeah. It's pretty good. It's not bad for a couple. It's very sweet.

Yeah. Yeah. It gets you after a minute. The, uh, I thought this was interesting. You've seen the app cameo where you get stars. Yeah. I play videos for you.

So they're going beyond celebrity videos. with NFT membership. I mean, it's almost funny, like, how every brand is like, it's like NFT's Metaverse. Everything's an NFT now. It's starting February 17th, people can mint a cameo pass for access

to limited release arts, arts or art, events, celebrity Q&As, and early access to new features on the video app. Well, uh, that's good. I'm not doing that.

Yeah. Passes cost $550 as a press time. Worth every penny. I probably just should get two then. Yeah, just get two. Yeah. Double them up.

Nick, did you want one? I'll get three. You can have one. Yeah. Perfect. He wants one. Yeah.

Yeah. It'd be a hard pass for me on the pass. Even though I kind of like, I like the, I like the, what cameo does. I think it's the novelty of it makes a lot sense. Very interesting. I mean, sooner or later with all our numbers, you're going to have a cameo. Joey for real, does for real. He does have a cameo?

But it says the Barry McGrathie Jr. He does them. I don't know if he does him all the time, but I mean. Makes a little side cash. He doesn't, yeah. That's cool. Yeah. It's a cool.

It's a neat platform. Somebody had a great idea, basically. Yes, they did. I want to get the Island Boys to say for your birthday. I love that. They're so. Have them sing me like my going to the islands by the Island boys. Like going to Turkey.

I don't think about that. You could have played that today. I could have him sing Kokomo by the Beach Boys. They'd probably do it. Way down in Kokomo. Yeah. Or play a peanut collados. They would probably do anything for money, I would think, right?

Yeah. Clearly. From the look of them, and there's nothing that they would say, you know what, that's too much. They have 400 tattoos on their face. On their face. Yeah. Their hair sticks up really high.

Finally, today, Valentine's Day ads can negatively impact mental health, particularly among men. Valentine's Day ads tend to tell a very particular story that men are obligated to spend exorbitant amounts of money on romantic gifts. Otherwise, their partners will think less of them. Here's what experts have to say about the cultural narrative surrounding Valentine's Day and how it affects the mental health of some men. And to read all of this, you go to the drum.com. Yeah, you're not, I was like, are you going to read?

No, we're going to stop it there. I don't feel that way. Yeah. I have been married for 15 plus years at this point. You're in the don't care phase. It's not don't care. It's honestly that my wife doesn't really care about Valentine's. It's obviously like manufactured bullshit holiday, right?

Yeah, it's a hallmark holiday. Sure. But we're talking about earlier. I mean, we'll get each other cards and like a week later, they're both just still sitting there on opens. Like, it's not. I will say this. Here's where I'll agree to, like, I want to show appreciation to my wife.

Sure. And so like an anniversaries and birthdays and like those are all those things. This does I don't look. I have no. I don't put mental. I wouldn't. I'd stop short of like depressive or like really like you know, hardcore. Right.

But I will say as a man that has, yeah, that has four, four kids. Sure. Runs four businesses pretty much now. Um, and wants to show my wife appreciation and love. it does put like yet another day like to go that

this day has to be the day instead of like maybe a normal like surprise flowers or something like that which are probably more meaningful yeah and right

you know so again what level of stress it is or or a mental anguish yeah I don't know it's not because I don't want to do something for her I feel like I'm want to

yeah sure I'm not I'm in a minimum marriage actually like being in. Sure, yeah. Yeah, fantastic. A lot of people aren't. A lot of people aren't.

But I thought that was interesting. So I will admit, I'm going to confess right now, Nick. There is a little something in the back. Even we don't do that stuff much. There is a little something in the back of your head. You're conditioned to be like, well, but maybe I should get her. That's right. Like you don't feel like you did enough.

Right. Like it doesn't bother me for like. It doesn't bother you. But for a second, it's another thing. Like I got a card. I got me or flowers. Yeah. You know, like, but should I have done X?

Should I've gotten? Yeah. I mean, what do you really? We're past the stage, which, and you haven't been married to Nicole has quite as long as I've been married. But I don't know. What do you do? You buy some big fancy piece of jewelry. That's more of an anniversary thing, right?

Yep. I mean, you do chocolates. Like, that's like. Yeah. It's like putting weight on them. Clicia. Yeah, you don't want to do that. So don't, my wife doesn't listen.

I hope yours is not either. Totally kidding. Yep. Anyway, that's what they want. Those are jokes. Those are all jokes. But yeah,

it's like flowers and it's like, I mean, come on. I do have it. You want to hear it? I know we're getting short on time. I do have a quick Valentine's Day hack.

Do you want to hear it? Yes. Okay. So you go to the store. Let's call it a CVS. Pick out the card you want to buy for your wife, right?

Or, you know, significant other, whatever. Take a picture of it. Well, it's almost. What you do is you find another card and either take a picture of that or take a pin in with you and just write the sentiment from this card in this card. And so then you've got a nice card, but then you also wrote it's your note, your special note.

It looks like you came up with something like, oh, your wife's like, oh my gosh, this is really, yeah. Thank you. Hallelujah. Hallelujah. That many. I like it. It's pretty good. That's going to be the title of the episode is Valentine's.

Valentine hack. Valentine's Day hack. Wait till the very end. We ran out one of those long, sappy ones. Like, you know, there are moments where, you know, we think about time. It's up to you. How it best. It's up to you.

But, you know, this may be a day, but for me, it's so like that. That's excellent. You should get a job in like marketing or something. Yeah, it doesn't work out. I'm going to write Valentine's cards. Well, me too. Yes. So there you have it.

Hey, guys, Sunday is the Super Bowl. Next, we're going to have a shortened week because I'll be on the beach in Turks and Kekos. But Joe and I will do an episode earlier in the week that will release on Friday. We'll review, be a lot of, maybe not be news, be a lot of reviewing the ads that we saw our thoughts on them. The winners and losers even. Maybe maybe a winners and losers. Maybe we should make it. They can write this down.

The Radcast, winners and losers. of the Super Bowl. Including whatever team. Sure. Who do you think is going to win? I have this sneaky feeling that it's like the Bengals. Yeah, me too.

Don't get me wrong. I think the Rams are favored for a reason and they very well could win. Three points? I thought it was a little higher than that, but it's close. But I don't know. It feels like they just feel like

one of those teams of Destiny, like where you get on a roll and it just happens. I'm going to say 2421 Bengals. Write that down. We've got that down on the radcast. I'm going to say, I'm hoping for a higher score

an interesting Super Bowl. So just fat of wishful thinking so that I don't get tired drinking beer all night. True. Ultras. 3128. It would be a better game.

It's a little more offense. Yeah. And hoping T. Higgins, clips and grad, one of my dudes goes off for like 100 plus yards. He has been. He has been.

Stud. Playing well. So let's go. A handsome young man as well. He is. And, Uber talented. Well, I mean, yeah, that goes without saying.

He, um, the pride and joy of Clemson there. I think we got a few tigers in the game, actually. Yeah, I saw a listing. I'm trying to think of who else. I can't think of who else right now. Some guys on the defensive side, I think.

Yeah. I do think, though, I'll talk out of both sides of my mouth. Sure. That L.A. has some dudes on defense that could really make it, uh, quite a nightmare. If they don't control the line of scrimmage, if the bank was on.

Yeah. Aaron Donald's the best player probably in the game. Probably. And freaking Von Miller rushing with Aaron Donald, clogging the middle. And then they had the best cornerback, Jalen Ramsey, and the league. So I just want a good game.

Sure. You know, I do think, I think L.A. is either going to run away with it. Yeah. Or the Bengals are going to squeak it out. They've been squeaking out every game. And I feel like it's,

I don't think it's, I don't think it's, I do not think the Bengals are going to beat the Rams like 35 to seven. I don't think so. But I could see the Rams winning 28 to 7. Sure. If they can't stop the fence of front of L.A. So we'll see. I could, yeah, it's a, who knows anyways, but it's,

I don't know who's getting paid the most. I hope both teams, I hope both teams have fun. That's what I'm really. Yeah, that's what you have for. Yeah. All about fun. Speaking of fun,

I hope you'll go check out up and coming. dot series. We just started our Instagram page for the series. We are producing. There's be a lot of PR coming out locally on that. So, uh, can't give away too much.

I followed the page last night. Hey, we'll start posting more to it. We'll get some of the original skits that came up, some behind the scene stuff. We're not going to give away any plot because, hey, I'm trying to sell a series around here. But in all serious, just go follow that and go follow the Radical Formula. Doing a lot of exciting stuff on that.

If you're out there looking to up your marketing game and your mindset, doing that with Andy Murphy, it's really cool and appreciate your support there. Just Google the Radical Formula. You'll find all of it, Radicalformula.com. and on Instagram. So give that a go. Do it.

Any final thoughts, Joe? I'm looking forward to the Super Bowl, man. I mean, that's the next big thing, right? Yep. So it should be fun. Nick, we didn't get your prediction. Nick got a prediction? Quick.

Don't think about it. Bengals. Bengles? Clean sweep. There we have it. Cool. I hope everyone is having a great week, no matter what time or place you're at.

This could be 2025 for all we know, because these things last forever. They do. They're out there forever. You know where to find us? Theradcast.com. Search for all our content. Search for me, Ryan Offord, on all the social channels.

Joe Hambrick. We'll see you next time. All the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.