Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, February 18, 2022: Super Bowl 56 Ads That Scored A Touchdown

Episode Date: February 18, 2022

Welcome to this week's edition of The Radcast! In this special news episode Host Ryan Alford and Co-Host Joe Hamric discuss the Super Bowl ads, the latest trends in the Metaverse, and more…These are the brands from Super Bowl ads that were discussed:CoinbaseStock X Austin Powers RetroDoritos Flamin' HotPringlesChevroletToyotaSalesforceSuperior BowlKia DogKellogg'sAmazon’s AlexaAvocados from MexicoBMWGoogle Pixel 6CheetosLay's PlantersUber EatsDisney PlusE-tradeCarvanaGreenlightHellmann'sIrish SpringBudweiserIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I had the meat of the program. Super Bowl ass. What was your favorite spot? Stock X. The kid had a T-shirt on. Yes. And just had a Stock X QR code. That was brilliant, dude.

Yep. Me, I would agree with. I don't know. I don't remember. I guess it was an app that's, and you don't remember it, so there you go. My answer is you got stuck in the package. And literally, I looked at Nicole when that came on,

and I was like, we talked about that exact thing last week. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's our Friday. Marketing and Advertising News Edition.

I'm joined by my co-host. Joe Hammer. Hey, Ryan. What's up, buddy? Oh, man, I'm just living the dream. Is that what people say? Living the dream. I love that.

Today's a special edition. My friend. It is very special edition of the marketing news and I mean, you know, the week of the Super Bowl, if you're going to be a marketing podcast, you've got to talk Super Bowl ads, right? Absolutely. So this is our, if I was doing the music, special edition. Special edition. Super Bowl. Super Bowl ads. Something. Man, we missed the boat on that. We missed it. So we're going to talk about Super Bowl ads, but it's Friday, the 18th for everyone listening. It is. We're recording this a little early. A little bit. Because I I'm on a beach in Turks and Caicos. Sure. At least two cocktails in it. Maybe we were debating pre-episode. I said three Bloody Mary's. That is too many Bloody Mary's.

It is. Too much tomatoy? Yeah. One or two. Like sometimes I'll have a second. And then I'm like halfway through it. I think that was too many. I don't really want this.

Yeah. I do that with Bloody Mary's. I get halfway through one and be like, okay. Well, I guess I'll drink it. But I know. So, yeah, I'm probably a couple, three cocktails in. Sure.

A little sunscreen on. throwing kids in the pool. Sure. Not your kids, though. No, throwing other kids. Kids. I'll probably be working, but I'd probably also be a couple of cocktails deep. Just to be fair.

Yeah. I want to match up. I want to be in sync with you. Yes. So I hope everyone's had a great week. You know, enjoyed the Super Bowl. Did you enjoy the Super Bowl itself? I did.

I really wish the Bengals were to won. Yeah. I think everybody was kind of, if you're not like an L.A. fan, I think everybody was kind of quietly rooting for the Bengals. from the heart whatever favorite i guess whatever you call that and i feel like they kind of blew it and kind of got hosed by the referees a tiny bit it was a little bit of both but you know what was funny i was watching the fourth quarter especially i guess like under 10 minutes did i feel like it was like it was weird like and i know i guess i know it wasn't but it was just like i felt like the mingles

had every chance to kind of pull away a little bit yep and it all the only almost just felt scripted like, okay, the LA's going to win this. Yeah. Like, it was just weird because, I don't know, Burrow was doing things. Burrow doesn't normally do. And I know it was pressure, Super Bowl and all that, but it just felt like, I feel like I was watching a movie, like, and you know what's going to happen. Yeah. I don't know if that makes any sense.

I agree 100%. In fact, the, like, the final play, I believe, was a sack, correct? Yes. And I said to my wife and son, I was like, he's going to get sacked 100%. 100% he's getting sacked right here. Yeah, and it was Donald. Yep. I guess that's not a huge stretch.

No, but it's like back to the script of how this will play out. You know, Cooper Cup will catch the winning touchdown. Of course, yeah. Donald will get the closing sack. If I were playing... Like an L.A. movie. Well, if I were playing against Los Angeles, I think I would put 10 people on Cooper Cup maybe and just chance it with everybody else.

Yeah. You know what I was a good game. It was a good game. I was a little worried that L.A. might, you know, run away. weather or something but it's a great game really yeah but uh i enjoyed the ads for the most part which we'll get into sure um the uh what else is i mean i know we're knee deep and up and coming filming yeah how's that going i don't know if you can see how my sunburned face uh that's from yesterday uh it was uh we filmed a lot outside yesterday and it was cold and yet i still am sunburned

wind blown or so is it sunburned i'm pretty sure everybody got a little sunburn yeah really yep I didn't think the UV rays were like strong enough. I don't know. You were wrong about that. You me, raise. That was not. Sounds like terrible.

But it is going very well. I think I'm actually, I think I'm wrapped on filming. I think I'm done. I filmed right before we walked in here. It was the end for me. Nice. Yeah.

It's getting close. Very close. I mean, it's, you know. Not a lot of the editing. The fun part. I won't be doing that. I don't do that.

No. Had a good week overall, though. Yeah. Yeah, absolutely. It's, again, a lot of, a lot of filming, which is I would much rather be doing than pretty much anything else, other than the radcast. Other than the radcast.

Speaking of the radcast. Nick, Nick, what's up, what's up? Hey, he's got a back. He's a real person.

His first time. People think we just acknowledge the guy that's not in here. It's a robot or something, but he's a real, he's a real guy. Yeah, popping your cherry. Whoa. Hello. Hey, yo. Hey, yo.

Look out. But he is real, though. He is real. I do have one thing I want to mention. And so just for that, we'll do. Trends in the Metaverse. Soothing, isn't it? It is. That's calming.

It is. So I found this stat. And we're going to talk about lots of ads and super bowl stuff. So I know everybody's anxious. So just hold your horses. On the edge of their seats. Just on the edge of their seats. can't wait until they get to those ads.

By now you're probably tired of. You know the way the news cycle is. Like, oh, God, they should talk about ads. As you as a Friday. We're right on the polls. On the polls, five days later. The gardener study, who does lots of consumer studies, Gardner, they say a quarter of consumers will use the Metaverse daily by 2026.

So 25% of. of all consumers will use the Metaverse daily spending an hour in it a day. Any demographics on that? You said all consumers, a quarter of all consumers. I'm wondering if it would be mostly, it obviously would be mostly people under a certain age, right?

I don't know, but grandma's not in the Metaverse. You know, part of me was like, it's funny how you can like write these kind of headlines. And at first I was like, wow, that shows this is really going to take off. But then I was like 25%. that could still be what 13 to 23 year olds

like what percentage of the population of consumers right you know so yeah I'm I'm wondering like I said grandma's not in the metaverse an hour day you know what I mean she's not she's not yeah grandma got rid over by the metaverse I like that you know she would too yeah oh good times yeah I would like to see grandma and put the Oculus on you know like that would be a funny like Sumbling like, yeah.

So you have to wear a glass. Can you wear your glasses? In the universe? Do you need glasses in the universe? You still can't see, right? Yeah, but would the metaverse maybe adjust itself to your vision, though? Maybe. That seems like a stretch.

I got a meta prescription in the metaverse. I mean, think about that. Oh, God. Like your avatar is depressed and he's got to go. If meta's all off or something. He's got to go. Yeah, I got some meta. Meta-meda-all.

So that brings up a whole other thing. like would there be like meta like illicit drugs. Mm-hmm. Meta-oxicotin whatnot. People selling it. Yeah. Getting hooked on it. Yeah.

I'm tripping in the metaverse. You know, you start seeing like stars and stuff on your avatar. That might be kind of cool though. You know, I got drunk in the metaverse. Yeah. And it's wavy or whatever.

Like you can't like stand up. Yeah. That'd be pretty cool. I drink 340s in the metaverse. For some reason, the metaverse, you drink malt liquor. That's all. All malt liquors all the time in the Metaverse.

Like, I'm going to have a beer. Like, well, we have malt liquor. So that's all. Taste in the Metaverse. You can have a meta hangover. Yeah. Meta headache. She's a meta-advil.

Right. But, you know, there was our one, Trends in the Metaverse. So it's trend, though. Yeah, it's not trends. Trend in the universe. That was our one. We've got to have one of our constant stays.

Moving on to the meat of the program. So I'm going to sit on a soapbox just for just a minute. Okay. So, you know, we like to give context sometimes here. We have fun. We joke around. It's pretty fun. It's fun for us.

Maybe no one else. We're having fun. We're having fun. It doesn't matter. I was disappointed overall in the Super Bowl. ads for this year. And here's why. I like the fact that we did pivot from the seriousness and pandemic stuff. I appreciated that. Yeah, very much. Very much as a whole. But what I think is, what was really alarming was how few large brands embrace the attention spans of today

and how short they are. And the length and time, like the day and a, of everyone being at a Super Bowl party, uh, tuned in to every minute of every ad. Right. It's just not reality anymore. No. Number one, everyone has a smartphone, the second screen in their hand.

Yep. They're all doing different things. And so you are one second away from losing the attention of, of the person. Maybe even a second. Yeah. Yeah. And so a lot of these ads felt like ads from 10 years ago. go.

Like modernized by maybe the characters or certain stylistic music, things like that. But they've long drawn out narratives to one two minute commercials that you don't immediately know who they're for, what they are. They might have one or two recognizable celebrities or something, but you don't know what it is. And it's like if you don't get that attention immediately, if you don't recognize the TikTok impact of today. Oh, yeah.

And I just felt like there was a lot of tone. deafness from some of these large brands that like they had written a really creative script and if you stuck with it for the full minute and a half yeah you're like okay that was pretty creative like some of these i watched on repeat you know knowing we were going to do this you saw them in the moment then when looked at and i was like i didn't even give it you know because i knew we're doing this i paid more attention but i was like on second watch i was like okay that was clever writing yeah sure but in the moment and i watched my four boys watch the game with me and what they say, the average education is what, like fifth grade level,

which is essentially like where three of my boys are at. Okay. So I was like, I was asked them while we were watching it, which ones they like, which ones they didn't. Right. And which one caught their attention. I'd watch because they had phones in their hands. Yeah. And like whether they kept watching it, they looked down.

And literally, I just think as a whole, 80%, 70% whatever just would, was, not tuned in to what it takes to get attention and hold attention today. I agree. And, you know, like, I'm not saying every ad needed to be a TikTok version of the ad, but you know what? Well, it would have been more clever and more interesting. You just got to kind of move quickly, get to the point, hold attention. And I think the ones that we talk about on the review, I think stand out for that. Sure. And then I think even in like watching them in second half, like part of being wants to, okay, well, I give that a B grading. But in the moment, I probably gave it. of a de-grading because like I'm re-watching it and I'm watching it as a YouTube focused on watching

it. Yeah, okay, that was clever, good writing, good music, whatever it might be. But I just felt like, I don't know, I just don't think the brands really leveraged, I don't know, some of the attention getting mechanisms that we're kind of learning that you have to do today. I agree with that. I wonder, you brought up a good point. I wonder if we weren't in a situation where you could go back and watch it three, four times, if they would have maybe done that, shortened it. Because there was a time where you watched an ad during the Super Bowl, and if they never played it again, fuck you, you never saw it again. Right. You never see it again. Because there wasn't YouTube or wasn't as prolific in, you know, on your smartphone like it is today or whatever. Yeah.

I think I told you this. I believe you agreed with me that I was trying to pay attention to the commercials. I told my wife, I was like, hey, I need to pay attention to these. So, you know, whatever. And then halfway through an ad, I'm looking at my phone. She's like, hey. What are you doing? You said you need to pay attention this, you idiot. I'm like, oh, yeah, yeah, yeah, yeah. Well, that proves the point. It's like, you know, and I look, we're easily distracted.

And, like, I don't, I'm not trying to hold them to some standard that's just unachievable when we're so distracted. But at the same time, I think the winners and the losers, some did this others, you know, who broke through, like truly broke through. Right. You know, so with that in mind, you know, let's just start here. my list too here. Yeah, I know. We'll kind of go through, there's no, you know, perfect order,

just like every other segment we have. No perfect mechanism here. Sure. But let's say this. What was your favorite spot? I will say, even though it was kind of weird, I like the coin-based one.

Yeah. It was just so weird. Right. And I was like, what the fuck is this? Just for the weird shock value and just, No, not shock, but you know what I mean. I thought that was the most clever. It was the most clever.

Simplest, uh, trackable. Yeah. Because it actually went somewhere. Yeah. Oh yeah. Um, mysterious on some level.

Yep. And lowest budget, at least for setting it up, other than paying for the ad itself. Had to be. And I thought it was brilliant. Yeah. I think it was,

I just set up every reason why the whole of all these ads I didn't feel like did. This one actually did break through. I used, you know, and you know what, actually, you know, we're going to talk about a few things because, you know, we're so ahead of the curve here. Way ahead. Because we're going to get to a couple spots that we kind of may or may not have guessed or talked like certain attributes of them. Sure. But I don't know if you remember this.

We talked about QR codes. We're going to be in ads and on video ads moving forward. Yep. And that if you take care of, like two or three weeks ago, we talked about this. You're going to start to see it or they should do it because the smart. smartphones now use the camera. People are with through the pandemic. They're now used to that behavior. They know what to do when they see a QR code. Even older people know what to do. Yep. And 20 million people visited the site in like 10 seconds. And it went offline for a little bit.

It did. I looked at it because I already have an account. It was like making a new account. And I was like, there was something for people with existing accounts. I was like, okay, click. And I was like, oh, it's frozen. I can't look at it. So it worked a little too good. They need to be ready for that. that. I thought it was brilliant. I thought it was too. It really broke through. At first for like five seconds,

you're like, what is that? And you're like, okay. It took me a minute to be like, oh, I need to probably. So the other,

I don't want to jump ahead too far, but, oh man, which one was it? What that had the stock X, the kid had a T-shirt on. Yes. And just had a stock X QR code.

That was brilliant, dude. Yep. I was like, oh shit. I mean, not only you and I are both, sneaker officiados.

But I was like, that is brilliant. And I wonder how people paused or thought to pause, like with either their DVR or whatever, like to I was in the next commercial and I was like, wait a second, that was a fucking QR code. I had to go back and my family's like, what are you doing?

What are you doing? Come on. What are you? Stock X. I got to order those Jordans. Quick, I need them bad. Nick, you have a favorite? Got to go with the Austin Powers with GM. Okay. It's a good choice.

Good choice. I liked it. A little retro, little fan service there. I know. I did like it. I liked it. I mean,

just because I like the movie, I mean, you know. And the recognizable characters, like I guess that might be one of the, I thought it was a long, drawn out narrative, kind of getting to the storyline.

But when the characters are that iconic, you're kind of going to pay attention. You know, like, all right, I got to know where this goes. You've got Seth Green in there. You've got Roblo, I believe, was in it.

Yep. Whatever that lady's name is. I don't, sorry lady. Yeah, the wicked Nazi lady or whatever. Yeah, I don't know. I don't know her name. I don't either.

So what was your favorite? I don't know if you've given a favorite yet. No, Coinbase was my favorite purely from like a purest, like effectiveness ad. Holy shit. That is brilliant and smart and proving me right from a couple of years ago. You do love that. I do love that. But that was my favorite.

But then I don't know why. I don't know if it was the salt and pepper and we talked about it or whatever. Doritos, Flaming Hot, I don't know, hit either, it was my nostalgia buttons combined with, I don't know, the cleverness and funness of it. You know, like, and it may have taken a little too long to get there, like talking out of both sides of my mouth here. But I don't know, the salt and pepper, you know, the music playing, I was kind of like, all right, I got to see where this goes. And I don't know, some of the cues were good. Do you want to, do you want to talk about how we told the future at all? Oh, yes, please.

Am I getting too close? No, no, no. We are. So the Pringles ad, where the guy gets his hand stuck, and then his son gets his hand stuck, just last week, we foretold the future, like the Simpsons do occasionally. And we talked about almost exactly that. We were talking about there's a new campaign for Pringles with, you know,

fitting perfectly for like the ridge of your tongue. Right, right. And then we were talking about stacking them. They said, the only bad thing about Pringles is you eat too many of, of them with your hand my head's too big you got stuck in the package which and literally I looked at Nicole when that came on I was like we talked about that exact thing last week I was like holy shit our pirate it was funny they might have what so they might have listened to the I think they listened to the podcast and it stole their spot hmm we'll have to look into it I have to look

into it it was hilarious though I can't believe it we're on the once again we're on the cutting edge cutting edge QR codes and Pringles hands getting stuck. All the most important. All in the packaging. If we started with Bess, so what was your least favorite? What was your,

oh my God, I can't believe they did that or that sucked. Let me look at my list here real quick. Yeah. I don't know if I had one that I hated. I really hate Start Your Impossible with Toyota. Like it wasn't necessarily the spots but the tagline.

I'm like, oh my God. The Bud Light, Seltzer, Loud Flavors Ever thing that had Guy Fiery, I wasn't a huge fan because it's just like, come on.

Yeah. Is that guy going to, I mean, is he still? Is he really drinking to seltzer? I mean, he probably washes his face with it, honestly,

from the look of him. But I think that was the one where I didn't love the Pete Davidson one, the mayonnaise one. Hellman's. Yeah, it was okay. Yeah.

I thought, you know, at the time, it's funny, like watching it through the second time. The Salesforce one with Matthew McConaughey. I liked the premise of where they were going with it. Because I do think, and I've been kind of on the sandbox a little bit about, you know, you get the Metaverse, you got NFTs, you got all this.

And I won't call it the fake world, but like the digital world. And I think there's still a lot of people that, especially the panic and everything else, that are craving realness. So I thought the premise of where that was going was great. sure the branding component and knowing who it was and why it was for was just too long too delayed it was like and it just I think by the time it'd get there it's like who was that for you could have insert brand here throws a fucking hint you know what I mean how about that I thought it was in Lincoln ad the whole time I swear to God I was like this Lincoln because that's what right because he does ads for that yeah but nope sales force and I was like oh sales force could have been a Lincoln ad actually might have been a better Lincoln ad might as well have been as far as I know what I mean true i don't know nick was there one you hated he doesn't hate nick's not a hater he's not a hater he's not a hitter he doesn't drink the hater aid hater made um other ones that stood out for me uh i thought chevy did a good job overall you know between austin powers uh which nick mentioned

and then the sopranos oh you know what god bless america that was probably the best one i mean that one was the most like so when that song starts playing i mean unless I don't know. I don't know what the age range is, but everybody that would probably buy a Chevy is in that range probably. And the music starts playing, and she's driving,

I didn't immediately know who she was. I didn't either. Yeah. But recognizable enough between that and then driving through the compelling like New Jersey background with that music, you're like,

there was enough nostalgia, enough there that you're like, okay, I'm going to see this play out. Yeah. Oh, yeah. You know what I mean? There's got to be the strong enough hooks

at the beginning. And that music alone hooks you in. As soon as you're like, As soon as that music started playing, I was like, oh, shit. Okay. Yeah. I mean, honestly, that was appointment television when we were in, what, college? Yeah.

We would stop what we were doing on Sunday. Yeah. As college-aged males that had pretty much anything in the world to do and sit down and watch that program. Exactly. I mean, right? Yes. So, I mean, that was, it was very, very smart of them. Yeah.

And then at the end, you do get the nostalgia, the payoff. Yeah. Brother, sister, hugging it out. And they looked, you know what? They looked genuinely like. moved kind of. Exactly. It was good at, I mean, whether it was acting or real, I mean, you know, I'm sure there was

nostalgia for them doing it. You know, it felt there was a realness to it all. Sure. What was her name on the show? Weather, Heather, weather? No. I can't think of it. I can't think of it either, but.

I can't think of it. Anyway, I just brought the whole thing to a grinding halt, but now it's going to bother me. Yeah, it's going to bother me, too. Meadow. Meadow. Heather. Why do I think weather? A weather.

Meadow. Meadow. Meadow. Weather. Sure, that could be... Not terrible. Not close, though. Not close.

I don't know why. Meadow and weather. I mean, they're both kind of like, I don't know, socket and rocket. Nature, I guess. Not that close. Nope. That was way, way off. Read my lips.

No. To yourself. To yourself. It's a self-know. Alleluia. I also want to make a remark to tell people I'm not looking at my texts or my crypto or anything. These are notes. Show notes.

Notes. Done by my wife. Thanks, Carrie. she doesn't listen she doesn't listen to it that's what she just did yep what did you think of the Kia spot which one would tell me the

Kia dog the dog the dog seeing the electric car I thought it was cute it's cute yeah it didn't make me laugh super hard yeah exactly yeah they're like oh that's kind of neat like dog died electric dog uh yeah

brought it back to life so and get this Kia is putting 10,000 Robo Dog NFTs up for adoption. Oh no, I can't believe it. NFTs. Up for adoption or for sale. Oh, boy.

I won't be doing that. Hey, it's a brand connection for the spot. You hate dogs. You hate dogs, though. Oh. You don't. I'm not a dog hater. You don't.

I hate them in our loft building. You know what you love, though? Yeah. Miklov Ultra. Yes, I do. Hey, the Superior Bowl. Nice, nice, nice connection there. Seg way, yeah.

You're picking up on this thing. Mm-hmm. Superior Bowl, I did enjoy. Yeah. Mainly because I liked most of the superstars they had in it. Sure. And, you know, playing off the bowl. Big Lobowski.

Big Lobsky vibes. There was something, I don't know, interestingly, it might just be my humor, which is probably fucking weird, but like Brooks kept talking about the seltzer or whatever. I'm like, I don't know. The whole thing I thought was funny. Yeah. I thought so. Steve, you see me.

he's in there. Yeah. That's Serena Williams. That's right. That's a lot of big stars. She was the reveal, right? Yeah. Like, they were like, oh, shit.

And it was her, right? Yeah. That was good. It was good. That was well done. So I give ultra nice, I don't know, B plus rating. So do you have the ratings on there? I have certain ratings from the Kellogg's who does.

They're a research group. Sure. School. Kellogg's school does. Serial brand also. Yeah. Yeah. Little known.

What was the number one rating? Also, Tony the Tiger. Sure. He's a big part of it. Big part of it. He rates them. He writes them. He's like,

that was great. He's like, great. They had one, two, three, four, five, six, seven. They had nine that they rated as A. Okay. And we didn't talk about this last one, but we'll lead into it with the rating.

So they did rank Amazon Alexa an A. Which one was that? That would be a mind reader. Oh, that was pretty good. That was good. The only thing is you'd seen part of those before, right? They showed little pieces of it before. It wasn't as surprising, but it was very funny.

So, mind reader. Avocados from Mexico, they rated as a. I didn't really care for that with the whole Hercules, like, I don't know. I think it was just the brand connection maybe. I feel like it's weird to advertise a, like a vegetable. But you know what the irony is? Broccoli. Like right before it had the Super Bowl, the U.S.

banned all imports of, uh, of avocados from Mexico. Supposedly threatening of the inspectors was going on. Avocados from Mexico needs to stop spending money on commercials and start spending them where they should, which is lobbying. Yeah, maybe some bribes. Whatever. There you go.

Not commercials. That's their idea. BMW. You had an A rating. Which one was that? You know, it goes to show you that I don't remember. Coinbase. Coinbase, of course.

A. Doritos, Cheetos. A, Google Pixel 6, the smartphone. Right. How about the camera? That was kind of the, they had the different, like, low lighting and things like that. Yeah. It was all right. Lays.

That was this Paul Rudd and Seth Rove. Yeah. That was funny. It was pretty funny. Those guys are, I mean, those guys are going to be funny. Exactly. Planters. And I didn't remember their spot.

And maybe I missed it. I happen in my notes. And then last, Uber Eats. Uber don't eat. So I, clever. That was, so that was maybe my favorite moment from any of the commercials is when Gwyneth Paltrow takes a bite of the, my vagina smells like this candle or whatever. She goes, hmm, that, I, dude, I laughed for like 20 seconds.

I was like, holy shit. Not everybody's going to get that. No. But it was really funny. It was so funny. What a good sport. Like, she's getting paid, obviously. It wasn't altruistic, but it was so funny.

Yes. I was very happy. Very funny. I don't remember everyone, every actor was in it, but said they're munching on cat litter. Yep. And it was, it was sort of crinsworthy, like the deodor. It's kind of like you want to look away. Yeah.

But I felt like it was funny enough that it wasn't. Sometimes those crissworthy ones can be polarizing and, like, not good for the brand. And I felt like it was funny enough that it was. For sure. Pretty brilliant. It had a little funny and a little, like you said, a little, like, oh, like, and I feel like the branding, because you get it, like, Uber Donnie, it's like, they branded it throughout. You're getting. what it is and then the payoff at the end

which is they deliver food and food you shouldn't eat and other stuff such things. Uber don't eat Uber don't eats. Clever. So those were the A's. Okay. On the book, on the B side there was too many to name but to name a few E-trade Disney Plus

Goats. The Disney Plus was the goats. That was funny. Carvana I don't remember. Greenlight. Hellmans. Mayanays. Pete Davidson. Get out of here. I'm over it. Iris Spring I remember thinking that one was funny But I don't really remember what it was do you?

No Kia Which we mentioned Sure The meta commercial was okay So that was on the B rating for Kellogg's Or Tony the Tiger The

The Meta commercial was the animatronics So the animatronics That like They got thrown out at the At like showbiz That's why I remember growing up Oh, yeah.

Oh, yeah. Like, and then they end up, like, he kept being repurposed, and then he ends up putting on goggles and rekindling with all his friends and everything. That was, it was pretty good. It was cute. It was pretty good. That was, it was a long one. Yes.

Very long. Yeah. So the Irish Spring one was, uh, they did a, it was like a witch trial thing. Oh, yeah. And it was kind of like that movie midsummer. I don't know if you were seen that where they danced around the Maypole, but it's like very menacing and stuff like that. It was kind of good. Kind of good.

Kind of good. So those are some of your Bs. On the C list, they had Chevy Silverado. So there's a C. And I'm wondering if they felt like the buildup took too long to get to the branding. I think that's where some of these, I think most of these at Rake High is like the branding connection. Probably.

You know, I think we both agreed that it was strong enough to maybe carry that. Jolette. Jett. Into it. Which is. Into it. I wasn't into it. That's what I was to see

Get more into it They had Nissan Peacock Planet Fitness Planet Fitness was Lindsay It was okay

It was pretty funny Good to see her Not being dead I guess She's alive still Yeah she made it through 20s Early 30s

She's on the D list Not good She's not good Big fact D list D in your D in your face D in your face list is

Caesar's sports book Get the fuck out of here I'm so tired of that dude I'm so tired of it General Motors Which one was that? That would have been General Motors

Was the Austin Powers Really? D Really? I don't know if that's a D Even though I You know I don't always like Something that's so reliant

On the previous material Like that was But I thought it was Clever enough That it definitely was I was on the B list. And you said the Sopranos one was a C, right? Isn't that what you said?

Yeah. Get the fuck out of here. Kellogg's. Toyota, D, I would agree with. Too long and drawn out. Yeah. Start your impossible.

Yeah. That gets me if I can hit the right button. That's what I think about you, Toyota. And I like Toyota. I've worked, I've drawn Toyota branding before. Toyota's a great company. But they're, that, those spots. No point.

No. No. Too long to get to the point. And then Universal Orlando. was on the D list. I don't know if I remember that one. I don't either. On the F list,

Salesforce. God, that was, he talked about it. And Taco Bell. Live Moss. What was it Taco Bell? I don't know.

I don't remember. It was, I guess it was an F that's, and you don't remember it. So there you go. Yeah. I like some tacos,

though. God, I love tacos. So that was the highlights of the ratings themselves. You know, all in all, it was enjoyable

watching back through. them after the fact sure but during the moment i don't think they had the impact um i think there was i joked the second screen had a big night i'd be interested to see like that correlation of time on smartphone during the ads screen time during the ads yeah that would be real interesting to me because i have a feeling it was high yeah yeah i like i said if i didn't have somebody they're reminding me every once in a while hey you got to pay attention to this i probably would have missed quite a bit. Yes.

Is anything we didn't cover from the ads? Yeah, any ones that like really stood out? Let me, let me reference my notes here. I don't see. I wonder, you know, it leads me to think like, are we going to see QR? Like, because of how successful Coinbase was and like, oh, yeah, if QRco is going to be in every other commercial now? 100%. Absolutely.

Because, like, it's the holy grail because, and this is what I said, like, the biggest problem with TV has always been trackability. Like, and they have ratings and things like that. But tracking it back to the lower funnel of knowing if someone took an action. Yeah, true. Like, you can always look, you can look at website traffic for when the spots run. They've started to start to line those things. But Coinbase being able to know they got 20 million hits on the spot. And even like, obviously Super Bowl, but like reducing it down.

Okay. a Sunday night television show. But if it's got a QR code and suddenly you know it ran between this block in your website traffic and you had specific clicks because you can lead them to wherever you want.

Yeah. You know, and so if you have an ad that's, you know, super specific to an offer or something like that and then you've got the QR code. It's brilliant.

It's brilliant. Yeah. And you're not just seeing, it's not just eyes. It's interaction. Exactly. And a second experience. I know this.

Yeah. What is it? You know this. I'm learning. I'm learning from you. That's what I'm trying to express, Ryan. No, no, I like it. It's good.

And I don't want, you know how much I hate learning. You do hate learning. I hate learning so much. But it's also, because you have a 30-second spot typically. Obviously, in the Super Bowl, they bought more time. They did longer spots. But, like, typically you got 30 seconds. You can only leave so much of an impression.

Right. So the chance to then leave a more extended impression, even if they don't make a purchase immediately, Right. That's the value is because 30 seconds impression, lead them to website, bigger, bolder, broader expression impression. And even if they don't buy,

you've pushed them further into the funnel for when they do buy. Yeah. And that's ultimately what you're trying to get. I wonder, I'm sure they don't release this, but the Coinbase one was to get you to sign up for Coinbase basically. And if you had an existing thing, you get, I don't, credit or something.

It didn't work because it was too. crowded, but I wonder how many people signed up for it that, like that day. I heard it was pretty significant. I think it was a roaring success. I'm sure. Well, I just wonder what percentage. You know what I mean? 17.5. Is that right? I heard it was actually 17.6. Nobody, you know. I don't know. I'm not a much of a numbers guy, but I heard it was 44.3215. Okay. 215. Yeah. Okay. Nick had told me 216. Thanks a lot, Nick. He rounded up. He always does. he always does

not to 10 but to 6 to 6 it's yeah just to the next number new rounding yeah equation new math yeah but all in all you have the final thoughts on the super bowl ads um like you said it was it obviously didn't hold my attention quite that much you know what I mean there were some that like the QR code one where I was like

what the fuck and that's you know the coin base one um I will say uh and we didn't even talk about this I didn't hear you say anything about it on that list the Budweiser with the horse and the dog. Yeah. I think that they probably thought that was going to have more impact than it did because it has in the past. It's been heartwarming. I felt like it was too.

There was something about, and having been at the agency where this developed and everything out, the simplicity of the Clydesdells on the street, while coming around the corner, pounding the dramatic music, sometimes simple is better. And trying to tell this convoluted story of the dog and the horse and the, and the Clydesdale, like, it was just too complicated. It was like the narrative was like, I got it.

It was, I don't know, heartfelt when, if you paid attention to it long enough, but it was like, I didn't make the connection to the Clydesdale. No. You know, like,

they just didn't have that, you kind of, I felt like they wasted the iconicness of the Clydesdales. I agree. By complicating the storyline. I agree. I think probably what happened there

is what I'm picturing is someone said, hey, let's do another dog. and horse ad and then somebody was like sure and then they didn't really yeah they didn't spend much time on it they were like yeah let's say the horse is hurt and then the dog and whatever in our business they call it the dog and pony show that's a I like that that that actually that rings true it rings true the bell boom boom boom boom well cool guys we hope everyone

enjoyed that if you made it all the way through then I'm at least four cocktails in yeah At least four cocktails in. Yeah. I'm four cocktails in right now. Exactly. Final thoughts from Nick Weaver. We had a couple moments there from you, Nick. Any final thoughts?

That's a good episode. Okay. I agree. He's right again. He is. He's always right. Hallelujah. So, Joe always appreciates you.

Where can everybody keep up with you? That's, so J-H- underscore comedy on TikTok. And then my Instagram is Joe, J-O-E, J-L-L-E, J-L-L-A. E-E-N. I'm sure Nick will manage to put that up somehow on the on the radcasts. So keep up with me that way if you can. It's hard to keep up. It is. Cool.

Go follow up-and-coming dot series on Instagram. You can learn more. We're posting more about the comedy series. We're filming that Joe's acting in, writing in, and a part of. So happy to see where that ends up. I'm excited about it. Today, I think, is the last day of principal photography. Hey, I love it.

It's exciting. Cool. All right, guys, you order to find us. Theradcast.com. Search for all the stuff today. Search for Kia. Or, I don't know, awesome powers. Potato chips.

Anything. Ladies, hey, search for Pringles on your hand. Pringles on, they're stuck on your arm. Hey, we tell the future. We tell the future here. You know, find me? I'm at Ryan Offord on the platforms. We'll see you next time on the Radcast.

To listen to full episodes or to contact us, visit us on the web. at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.