Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News: Instagram no longer a photo-sharing app; TikTok tests Cameo for Shoutouts; Chipotle hides NBA giveaway codes

Episode Date: July 9, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, host Ryan Alford and co-host Josh Hill, discuss Google trends, TikTok Resume’s, Restock trend, and more...These are the following topics we hit in today's episode:We're no longer a photo-sharing app,' says head of InstagramTiktok Tests Cameo Rival That Pays Creators For ShoutoutsChipotle hides giveaway codes in NBA Finals ads for a 'game within the game'If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to the Radcast. If it's Radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's our weekly marketing and advertising news here on July 9th, 2021. I'm Ryan Alford. And I'm Josh Hill.

And we are here in the Radcast studio, the home of Radical, the baddest, coolest, greatest, if I dare say, digital ad agency in the country. And we are excited to talk about this week's news post July 4th. How many hot dogs? Did you have any hot dog eating contest? Oh, man, no contest, but got one down. I think I had a couple wieners on Sunday or Saturday.

I don't know. No buns, though. No buns? Yeah, I had more burgers, though. Yeah. More burgers. We did all kinds of cooking out. the lake. It was a good weekend. Lots of sun. Lots of beers.

You too many beers. I don't know. Just a thousand beers. Yeah, a thousand. I think it may have had a hundred beers between the five days. We were there like Friday to Monday night. Like we drove back Tuesday morning. I don't know. Extended stay. Yeah. Any memorable moments from the fourth?

Oh, man. Saw some fireworks at a party and there's a group of children. and one of the spark streams from one of the fireworks came very close to those kids. Oh, no. And so a lot of them ran away screaming. So that was mineral. Did you shoot any fireworks?

No, I just watched this year. Did a couple streamers. There was like 17 fireworks that was going on around us. It was pretty spectacular. I was like trying to add up. I'm not like the most frugal person, but it was just going, how much money did each one? I was kind of see like how high the fireworks go, like comparing.

You tell how much money was spent, how wide or is it, the higher they go, the more expensive there or the wider the boom? Oh, man. That's a great question. I want to know. I remember checking out some fireworks with friends and we were like, oh, these are way more expensive than we thought. And we're like, we're not going to cut into our beer budget for this.

So we left. That sounds like an Instagram channel, Fireworks with Friends. Yeah. FWF. FWF. We're going to start your new channel. Perfect. Fireworks with friends.

What could go wrong there? Oh, nothing. Fails. Fails with friends. So it's been a good week. Yeah. Been a great week. Yeah.

Any hot or memorable client moments this week so far is we're a little bit in the summer haze. Like there's work going on. It's busy. I think but clients and people, people are on vacation schedules. So you've got in and out, you know, it's not that we're any less busy or stuff going on.

but I feel like some of the normal, I don't know, craziness is settled down a bit. Is that fair to say? I think so. Yeah. Yeah. Yeah. Got some new regular campaigns. Some good old campaign maintenance going on.

Oh, yeah. Had some really great team meetings this week of kind of coming up some fun ideas. Yeah, we have these brainstorm meetings. And let me just say this. I try to, I come into some. I try to stay out of them because I think I like, you know, scare everybody. I don't know why. but it's like, dude,

most of my ideas. Anyway, everybody gets in a room. And I was having another call or doing something, but there was quite a ruckus going on in the old conference room. Anything you can share, Josh, or these things all have to stay on the shelf.

They'll be revealed in their time, but we're getting some funny bones in there. That's good. That's good. On our Google trends of the week, I did notice looking at today's or this week's trending topic.

It was like number two when I looked this up. So technically being a Friday episode, this was technically on Thursday yesterday. But the old Megan Fox was like trending. Megan Fox and Machine Gun Kelly. Do they hit your radar normally? They pop up every couple weeks. Okay. Yeah, I mean, it was a big stink supposedly because she was talking about the difference between a man and woman.

So Machine Gun Kelly's four years younger than she is. And everybody gives her shit for that. Yeah. Which I think is stupid. but, you know, nonetheless, I, someone's going to hear this and like send it to King Gun and Kelly's people and I'm probably going to get like blasted. But I'm just going to say this.

Can we just not, I'm fine with the alternative look. I've got tattoos. I'm cool with the earrings. This is not a judgment at all of that. It's more just that he just looks out of it. You know, like in the pictures. And I'm just like, dude, I mean, you're with hot chick. Like, you be you.

I'm not talking about you being you. I'm not even talking about pretty ugly. I'm not even making that comment. It's more just the spaced out look. Yeah. You know? Like, is that perfected or is that like just by random? Maybe it's just like, he's just worn out from trying to keep up with Megan Fox.

The legendary Megan Fox. Yes. Yes. He's a lot. Homie looks tired. Homie does look tired. He always looks tired and kind of out of it. And I'm not, I don't even want to say like, oh, he looks like he's on drugs.

I'm not judging like that. It's more just, I don't know. He's not excited to be anywhere. Yeah. I'm like, dude, be happy, man. He's an interesting dude. Maybe Fox is next to me. I'm a single guy.

If I was a single guy in Megafiz, I'm not in a bad mood. Yeah. I'm either just like smiling eater ear or I'm just crying. Yes. One or the other. Yeah, yeah. Yeah, yeah. So anything good, we always do our little segment with TikTok with any of the trending

hashtags or, you know, concepts or just things that you're seeing over and over. Anything hitting your radar, Josh? weird ones I wanted to bring up. One of the trending ones is TikTok resumes. I've seen this for like specific like specific internships that maybe like a media agency's done where they're like we're trying to be cool like do a resume or whatever. But I've been seeing some that were other people trying to give like business advice. And these are like 19 year olds trying to give business advice.

So it's not their TikTok resume to say I'm a TikTok influencer. or this is my TikTok. It's like, this is my TikTok resume for getting a real job somewhere else. This is what it's becoming. I was like trying to make it. And so I saw a couple where they're like

trying to be really personal and like, here's what I do. Here's my experience. blah, blah, blah. I like to do this. And I was like, I think this is very,

it's for a very niche job market. Yeah, like how many, uh, how many, how many, how many managers or people that would hire them? How many managers are people that would hire them?

are there, you know, like looking. Like if someone, just imagining how you get that to someone, like, do you just send them the link? And then someone, I just imagine someone open to that, linking my bio. Yeah, it's like, someone's in a TikTok resume. Like, do what now? Yeah.

What? Can you check out on my TikTok resume? That's just how you, hey, you email for a job application. And it's like, see Link here. Right. Just go watch this video. Yeah. My advice for this is if you're trying to do a social media job,

I would maybe treat it like a portfolio and not a resume. But, you know, like for a job at an ad agency, I could, if it was done creatively and well, I could be down with that. Oh, yeah. I'm not so sure, you know, if you're going to be an investment banker or something or, I don't know, something more mainstream that it's going to be,

I don't know, hopefully maybe managers can see the creativity and anything. We'll see. Yeah. I'm sure it happened. We'll see. What else is the end? Another one, this restock trend is massive. It's huge.

And so the whole trend is centered around watching people get home from the grocery store and they have all these like, you know, the plastic clear bins for refrigerators and cabinets and stuff. People just very neatly organizing the groceries inside of it. And so they'll take out like a multi-bag of chips and then carefully place each one in there. They'll open up their ramen packets, put it there. sauce. This is at home restocking. Yeah. So they're like taking things out of packages and putting them in different packages

and people love watching it. They're getting millions of views. There's like there's billions, actual billions of uses of the hashtag like restock a restock trend. I'm not into it. If my wife would enjoy this.

If she got to watch me doing these, this is what she would do. Because I just, you know, that's kind of, it's not that I'm not organized with certain things, but, you know, she comes home and she organizes where the grocery goes. And she's a very rules person, very organized person like that. I think it would, because she told me this morning, literally, she's been off this week.

And he said, it gets the most satisfaction by making the bed up every morning. Because sometimes we're both in such a hurry. Like we're running out. We're kids everywhere. We're doing stuff. And it's not that we're slobs. It's just the bed sometimes gets left behind in the morning. A lot of times gets left behind in the morning.

Mainly because I'm still in it when she's leaving. And I don't make it up. Even though it's kind of like one of those things. It's like I guess I have this structure. I go to the gym. I do things in some ways. I am a very structured, like organized person. But making up the bed, even though they say and I say, well, if you make your bed up

the morning, it starts on the right foot, every like book you, read that's like, you know, goal setting and all these things. And I'm like bullshit. You know, I got my stuff together and I don't make my fucking debt. But with that said, it's, uh, my wife has enjoyed that. I think you can enjoy the restocking. Yeah, a lot of people do. Do you make your bed every morning when you get up? Absolutely. Okay. I, yeah. Daniel our producer. Daniel, do you, you make every, I guess. That's pretty good. Annual one out of three, not too bad. Nice, nice. And lastly, what else we got on TikTok? Uh, this. is my

fun one. It's been around for a little bit, but it's gotten really big this week. It's a song. A sound comes in and then all of a sudden it's just, we do not care. And then like a beat drops. And so it's just like,

been used by a bunch of different people of like, oh, like someone's trying to tell you how to do something. Like, oh, that's not how you do it. And people would be like cooking in the most ridiculous way or like wearing something weird and they're just like,

we do not care. Is it? They show them doing something for a little while, and then they played that we do not care. There was one. It was like, Mari, he did one where they're like,

oh, we like miss your old show, like, oh, the way you used to do things and something. And he's just like, we do not care. And it's just him like posing hard and stuff is cool.

All right. Love to see it. We'll give that one a ding. Cool. We'll move straight to the news. Number one on the list. I like this one. It was just,

uh, Like, we had to put a steak in the ground. According to Instagram, they have put a stake in the ground and they are saying, we are no longer of a photo sharing app. Wow. News of the week. After how many product launches, like, we do not want to be considered a photo airing. We have 17 other features.

And I was like, okay. Did they feel like they needed to say that? Is it like with TikTok and everything else taking off? It's like, we need to come out and say this. We need to make sure people know it's not just photos anymore. Yeah, of all people, I've only seen one person say anything about this online and they're like, this is stupid, this makes me not want to use the app anymore. I was like, that's a weird response.

I was like also it's mostly just like a categorization in the app store. I mean, I'd love to know the percentage. This is probably out there, but like story content versus, you know, photo posts. I have to think it's got that it's almost. more story. I would think more stories than post. So it's like, and most,

I know there's pictures and stories. I put pictures and stories, but like 70% of story content is video or motion of some sort. Is that a fair estimate? And so, okay, we gotta come out of sad. They did say,

here's what they, the four things they are, Josh. Number one, they're no longer photo sharing. They don't even have it in their top four of what they're for. Number one, we are four creators.

We'll come back to these as we go through. Number two, video. No shit. Number three, shopping. Okay, social commerce. Number three. And number four, messaging. None of any of those surprise you?

I guess not. Maybe the top of the shopping. I don't know. I don't know a lot of people who shop on Instagram, but apparently people are doing it. I guess on the shopping button. I know that people were selling them things. They're shopping inadvertently.

Right. We're disturbing them with ads that make them shop. That's what we do here at the agency. But intentional shopping, I know they have the shopping button. And maybe I'm the only, but like I do buy stuff through the ads. The ads work on me. Hey, they should work on you too. This is actually a commercial.

The ad should work on you. Ads, ads, ads, ads, ads from the ad agency. But in all seriousness, the, but actually hitting the shopping button to just browse through stuff has not become every week behavior for me yet. Yeah. It's not my Amazon. But maybe it will now because they stay that it should be. I could see the moving, uh, I could see the moving something like Facebook

marketplace on there. Yeah, right. With all these other features, they're just making a Facebook with a different layout. I like that, Josh. That's a double ding. Oh, yeah. There's an idea for you there, Instagram. They've probably thought of it already because I do.

used to hell out of some marketplace. Yeah. Even when I'm not, I kind of do shop there, even when I'm not shopping. I have some keywords things saved. Like, you know, I'm always looking at, like, for the office, like patio version.

I got that, like, saved case or something, like, unique that pops up. We want to throw it in here. And then, like, I don't know, some other random topics, but I'll kind of just peruse it to make sure somebody's not giving away something that I want. Totally.

I've gotten plenty of things from there. Everything on Instagram that is shopping feels more like just another e-com, like, store, which is fine, not really used goods. Right. That could definitely be a detour. I'm going to get that one another thing.

Yeah. And then messaging, it seems normal, even though I will say, having gotten way more into this recently and we do some DM campaigns for clients and stuff like this, but I get a lot of DMs, I think, relatively people selling me stuff. People DM me to be on podcast, whatever it is. And it's not a great experience, the messaging app. You know, you can't put stuff in folders. You can't save anything.

You can't wear email and certain other things. And I know it's a different. It's messaging. It's not the greatest of experience for mass messaging. It's still, like, really kind of chat-centric. And that's where, I mean, like, my personally use of it comes in is, like, group, group messages and like recently like friends have been inviting like throwing like parties and cookouts like the cookouts I went to last weekend where we're all like started from Instagram group

messages yeah uh which is interesting but that way it's a little more temporary and you like that is the frustrating part is you can't save anything it's all like the videos and pictures you send or depending on you send it are temporary what they've got this hodgepodge going on between trying to be like Snapchat they try the disappearing content and all that and then trying to be like Facebook with messaging and then there's somewhere in the messy middle and it's not optimal. Yeah.

Yeah, it makes it really difficult for like advertising from messaging. Yes, it does. The second news of the week, TikTok is testing. Cameo features, if you don't know what cameo type features, where creators or superstars or

celebrities, basketball players, whatever, cameos an app where you could get them to do shout-out videos for you. I did one of these for, actually Nicole did for her thing. I had Chris Harrison, who's been canceled cultured, but made a lot of money in the process. Did the shout-out for her, and he really handed up. But you can get videos where they call you out and say things. We'll give it his gifts, but TikTok's testing a similar thing

where creators and everything can get paid for custom shoutouts. What do you think of this? I think it makes a lot of sense. Like Cameo is one of those things where it's the feature, not a like platform in a way where I think that was kind of what like Clubhouse was. It's a feature not a. That's exactly right. But I think it makes a lot of sense in the TikTok world,

especially with the way like the user base interacts. Like they're always trying to get the shoutouts in the comments. They're like always replying hoping that they'll get a video response to the I think it makes sense for Instagram too. Absolutely. I mean, it's the same thing. You've got all these influencers and celebrities and all these people on there. And it's another way for, you know, everyone to monetize it.

And, you know, people pay for it. It's cool. I think it's fun. Yeah. But again, to your point, it's a feature when you have a network built in. I mean, Cameo has, to their credit, they've built up the network of celebrities. But it's kind of like, I get on there right now and see if there's something to be something fun, you know, like to send to a friend.

And I feel like the quality goes up and down of certain ones that do it. Yeah. I don't know. But if it's built into the platform where people already are naturally, you know, including celebrities, then I think you could see a takeoff. So I think that will be successful. And finally, I like this one. Depoutly hides giveaway codes.

So they've had TV spots this week. They've been hiding giveaway codes where you can enter to win a bunch of money and lots of burritos. It's been like embedded into the, the TV screen. It's the game. Yeah. Within a game. I think this is fun.

I think it's a good way to interject online, offline, especially if you're like watching at home or something like that. Yeah. And then kind of intermixing, it seemed like a nice play. What do you think? Absolutely. I mean, it's a, this is like a real value offer. Yeah, right.

We tell clients all the time and with our own stuff, it's like, if you're going to make an ad, like, have a compelling offer. If you want to improve your response, improve your offer. Yeah. Yes. So I'll think. Good job, Chobole. Yes.

And I think this, like a, they're giving me like a, like, up to a million dollars worth of, uh, burritos it could be. So, that would be cool. Yes. And, uh, that's one of the, like, I do think, you like Chipotle? Oh, yeah. Yeah. I mean, who doesn't like a feedo or some chips or whatever? Where they like in the, in the realm of venturing a little bit here off this, but we got barbaritos,

Chipotle, Moes, Asada, I think or something starts with a name. Asada's great. Yeah, that's local,

but there's other, like, what's the favorite? Oh. Take out the local. I think it just named the local. Let's take out just the national change. Oh,

yeah. National ones. Ooh, man. If a burritos, barbaritos, a Moes and a Chipotle, we're right next to each other. I'm probably had in Chipotle.

Yeah. Yeah. Kind of went up and down with their little bit of a snag with the getting everybody sick. Yeah. But it does taste a little fresher. Yeah. And Barbaritos is up on my list too. Like I really, they're low.

They're more of a local chain. I think they got like 50 locations. They seem to be like splitting the difference between Moes and Chipoli for me. Yeah. But Moes I love because it's a little more like closer to the Taco Bell spectrum, which I love. I'm not, I don't think of it as. as like a fancy to like disgusting. I think of it more of like a horizontal thing of like your,

your fun Taco Bell like drunk food versus like your classy, refreshing to Polo. Yeah. But going back to the marketing play here, the venture there into the food, hope we made you hungry. Yeah. The, I do like the notion of building in gate,

like when you do content where there's a video or a post or something, building some natural and not when I say natural built into the content the action or the step for people to take interactivity probably the better way gamification I really like versus call to you know

just like showing something called action go visit here but when you get someone and truly engage or they have to engage with the content to kind of get something out of it which leads to another step I really like that when you're in thinking about campaigns Yeah. Engaging beyond just a click and you're in it.

And then you have the tangible actual burrito thing put in your face. Exactly. So I like it. That's our news for the week here ending our July 4th holiday week. Sort of. It was on a Sunday. It'll be a day for a holiday. Definitely.

But cool. Thank you, Josh. Thank you. Well, you know where to find us. We're at the radcast.com. I met Ryan Offord on all the platforms. platforms. Josh Chill on Instagram. We'll see you next time on the Radcast.