Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, January 07, 2022: Blackberry Dies Today
Episode Date: January 7, 2022Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse and talk about the iconic handset Blackbe...rry.Here are today’s latest topics:Taco Bell Launches Taco Lover's Pass Subscription Nationwide With 30 Days Of Tacos For $10.Pepsi Announced Today That It Will Be Launching A Limited Re-Release Of Crystal Pepsi, The Brand’s Infamous Clear Cola Product That First Hit Supermarket Shelves 30 Years Ago.Best Buy Launches In-House Media Company.How Marriott Is Looking At The Metaverse As A Marketing Tool.Corona Debuts Non-Alcoholic Beer With Vitamin D.Quickbooks To Air First Super Bowl Spot For Its Own Brand. Kfc, Beyond Meat Ready Nationwide Plant-Based Chicken Rollout.Amazon’s Alexa And Cisco’s Webex Are Heading To Deep Space On Nasa’s Upcoming Moon Mission.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Discussion (0)
Corona is debuting a non-alcoholic beer that has vitamin D.
So the only only D they got.
That's a good way to take a bunch of D in, I guess, right?
It's kind of like the old way of like, you know, you'd wear something to do something to say that you're rich.
Sure.
But now the NFTs are just like the rich kids saying they're rich.
Or they're not rich and they're trying to look rich.
Taco lovers pass.
Hey, look, this is smart.
Good way to get people signed up to the, it also opens like some secret menu or something.
Really?
Really.
Really?
Yeah.
Did you ever have a Crystal Pepsi?
Oh, yeah.
Was it good?
weird.
I mean, supposedly it's just Pepsi that didn't have the coloring in it.
Here's the tip.
When you're doing press releases, you need better statements than things like this.
You're listening to the Radcast.
If it's radical, we cover it.
Here's your host, Ryan Alford.
Hey guys, what's up?
Welcome to the latest edition of the Radcast.
It's Friday, January 7th, 2022.
I'm in the future, Joe.
You had to think about that one.
I had to think about that.
Space travel.
Like when you're a kid,
you'd go,
20, 22.
I guess we could have done the math
to figure out we'd be living then,
hopefully.
Yeah.
You know what's,
you know what is weird
as thinking about
eventually we're going to die.
So it's going to say,
you.
I probably will.
It might not be long.
It is right.
Nick.
It's going to say
1970 something.
We won't tell the exact.
But to 2000 and like,
30, 40. That's going to, we're going to look like futuristic spacemen, bro.
I think we are.
Yeah.
I already am.
Yes, congratulations.
We are.
But it's Friday, January 7th, we're the end of the first week of January.
Indeed.
It's been a good first week.
We've got lots of news to cover.
This is our weekly marketing and advertising news and news and news of the weird, interesting and different.
Yeah, exactly.
It's kind of expanding the bizarre.
pop culture, things we want to talk about.
And first on the list, you know, brought this up pre-episode.
I thought it was like, you had to kick it off.
But did you know Beavis and Butthead are returning?
I did not know that before you told me.
Yes, Paramount Plus.
They've contracted Mike Judge.
So you're going to get Beavis and Butthead as older as their age would be now, I guess, is like our age.
Because they're kind of were coming up.
Pretty close.
Pretty close. Probably in their 40s, early 50s.
I don't know.
Sure.
They had sketches of what they're going to look like.
And it was what you'd expect.
Pretty much what you'd like.
Were they like fat gray hair?
Were they like just taller versions of themselves?
Fat.
Sure.
Receding hair lines.
Shitty looking.
Further than they were even when they were.
Yeah, it was already.
They were receding a bit.
It's already questionable.
So it's coming out on Paramount Plus this summer.
But I was like, okay.
Let me check that out.
Do you think we'll get any kind of office space sequel if Mike Judge is working with them?
Maybe.
That could all that.
I'd watch that.
I would.
It's kind of kind of a tragedy that it never transpired.
Yeah.
It came behind of a cult classic.
It probably didn't make shit for money like the first, I don't know, year or two.
It didn't.
It was a cult classic.
Sold a million.
I don't know.
VCR tapes.
It was VCR first.
Was it DVD?
Oh, geez.
I don't know.
I don't know.
Who knows?
That's one of the funniest movies.
Someone let us know.
DMS.
And then, you know, playing a little bit of a somber song,
if I'd have thought about it,
not alone, you know, loaded up like, I don't know, like a funeral recession.
But Blackberry officially died this week.
They're done.
They, all legacy devices will lose text call and data functionality in the coming months.
Completely.
Well, I think.
So you go to, you have got to retire yours.
Yeah.
I've got the track ball on mine and everything.
Did you ever have a Blackberry?
Once.
I had one.
For about a month.
It had that ball on it.
Keyboard was great.
But I was like, this sucks otherwise.
The OS was terrible.
What's the newest Blackberry that you could possibly get?
Who fucking knows?
I don't know.
I mean, the stinkberry.
Yeah.
I don't know.
I think if you still have a Blackberry, you probably deserve whatever you get on that one.
You know there's some holdouts too.
Because people are like diehard.
They're like, I've got my BBM messenger and I've got everyone on it and my keyboard.
I can't live without it.
There's somebody's like crying in their basement.
I worked with a guy probably five years ago, we'll say that they gave it.
We had company phones.
iPhones, but he still used his Blackberry.
Not even a new one.
I'm sure he did.
It was like, oh, buddy.
Is he a dork?
Are you kidding?
Are you serious?
Yeah.
Yeah.
And if he's listening to this, sorry, buddy.
Sorry, buddy.
Not sorry, also.
It's been a good week for the radcast.
If you didn't miss, we started with a bang on Tuesday.
Grant Cardone joined us.
Excellent episode.
I kind of listened back to it a couple times.
And a lot of good tips.
If you're looking for real estate investment, you need to listen to this episode.
Okay.
If you're just looking for motivation, Grant's motivating, dude.
He's a billionaire.
I don't like to be too motivated.
I don't like to be too motivated.
Yeah, so you won't listen.
I like to hang back a little.
Yeah, hang back.
But, no, Grant was cool.
And hoping we might get him to Greenville next month.
So hold that in your secret box.
Yeah, well, you just told everybody, though.
You know, it's true.
Our audience is growing.
The secrets out.
Secrets out.
But Grant might be in green,
we might film it,
and it might be really cool.
Let me know.
On his private jet,
just flying into GSP.
In the parking lot.
Yeah,
probably his chopper coming right in.
He's got,
what are those planes?
Yeah.
He's got a chopper right in
on top of the roof here of our building.
That'd be the badass thing.
That'd be the coolest thing ever.
Oh, Grant's here.
He's coming in.
Hot.
And, you know, as a first, I don't know that there's, I haven't found anyone.
Back to back, Grant and Elena Cardone.
That's right.
Grant's awesome wife is on the episode is on Tuesday's episode.
You don't want to miss that.
She was raw and real and cool as shit.
She had a lot to say.
I'm going to also say hot.
You don't have to say hot.
She's a beautiful woman.
Yep, hot.
And Grant's done very well for himself.
You know, money.
Yep.
Beautiful wife.
You know.
Yeah.
So, goodos to him.
The whole package.
Cool name.
It's a cool name as well.
Yeah, exactly.
So Elena was cool.
That's coming up.
And then it just gets hotter from there, folks.
The rest of the month blows out.
And if I could talk about it,
the guest list coming up for February is looking extra nice.
Yeah.
You're not going to talk about it?
No, I'm going to let that tease out a little bit.
Because we've got a couple on the hook that could really blow it out of the water.
Really?
Yeah.
So I'm going to leave it there.
Okay.
Just keep watching the stories.
Keep watching the live feeds.
Sure.
And we'll see what happens.
My imagination is running wild.
Yeah.
With who it could be.
Hallelujah.
Yep.
Very good.
And, you know, what about with you?
How's the week been?
It's been good.
It's been good.
No real huge anything.
I did a little read for a commercial for this company.
I won't say the name of the company.
Give them free press.
Yeah, I don't give them free press.
They're going to pay for that shit on the Radcast.
They're going to pay for it.
And you've been working on the other projects?
Yes.
A good bit.
So that one's getting pretty exciting.
Yes.
It is.
It is.
And I think we're going to be ready to talk about it more next week.
Okay.
We've got a couple things getting on the contracts in order.
Okay.
And feeling like next week might be the week.
Do I need to bring my lawyer?
Yes.
Okay.
Nick, I need you to be here next week.
Nick will be here.
He's my lawyer too.
Oh, what's a compliment?
conflict of interest.
Yeah.
It might not work out.
Okay.
We'll figure it out.
But yeah, with that, I think we'll start, you know, everyone's favorite segment.
Okay.
It's time for another absurd holiday.
There's no shortage of dumb things to celebrate.
A redcast, social media holiday segments.
That's been stuck on my head all day already.
Oh, yeah.
Now it's definitely stuck.
Oh, yeah.
So, yes.
It's time for, I mean, the song is fun.
But the holidays are serious.
No, I take this very seriously.
Yeah.
I mean, and especially the first one, which is today, January 7th.
There's a couple.
Okay.
As usual, we're right on the cutting edge.
You get really ahead of these.
You need to be posting right now.
If you're listening on Friday,
and if you happen to be on our live feed,
which may or may not be the day before,
you could be getting ahead.
It's a good way to get a jump on it.
It is.
So the first one, National
Bumblehead Day.
I like when you said
Bumblehead.
If I did, you know, like shake my head.
Do you have a radical bobblehead of you?
What do you think?
Yes.
I think absolutely.
Read my lips.
I don't have a read my lips, yes.
So I would have played it.
Right.
I'd like to see that.
That sounds hilarious.
Yeah, it is.
So National Bumblehead Day.
So I would have thought
I attribute this to baseball for some reason.
Yeah.
So I would have thought like baseball.
baseball season or something?
Giveaways?
Like, yeah.
Yeah.
I know it,
I know now everyone does it.
But didn't it kind of start baseballish?
I think it did.
I think it's my imagination.
No,
I think you're right.
I think it started with like baseball giveaways.
You'd have like the Yogi Berra bobblehead.
Yeah.
But now it's like the pop,
the funco pop figures are more the...
I think we need to get bobbleheads of each.
I think you can get them custom made now.
Probably.
I think we're going to get one for each of us.
So they sit there and we'll keep a fan on them.
So they're just,
so they're tilting the whole time.
We'll get one for Nick, too.
Can we make that happen?
Yeah.
We're going to get a camera for Nick.
We already have mics.
We're just going to get a camera for Nick because he needs to be allowed to voice and respond to some of our criticisms.
We're really just picking on them.
We'd give him a mic, but we'll have it turned off.
Yes.
But he would hear himself so he'd think that he was getting to respond.
Well, but now he knows.
We'll figure it out.
Yes.
Also today, on a more serious note, it's National Timpura Day.
I mean, I take my tempura seriously.
Yeah, you do.
You only use the best panco, breadcrumbs, and the best soy sauce.
Yeah, absolutely.
Whatever comes from Ollie.
Right.
Whatever they have when I'm there.
Yeah.
And, yeah, I mean, I use chopsticks when I eat tempura.
Sure.
You use chopsticks when you eat soup, too, which I thought was weird.
It takes me about three hours.
You're shoveling drops.
I'm like, oh, can I get it in?
Yeah, nope.
Eventually, I'm just laughing it up out of the soup bowl.
Like a dog.
Yeah.
But yeah, so Bobba Head Day and Tempura Day kick off, you know, the serious social holidays.
That's mind-blowing.
Now, tomorrow, we've got a lot.
So just get rid of, prepare you.
I'm trying to.
If everyone listening, just buckle down because we got a lot on Saturday, January 8th.
First is National Argyle Day.
Are you an Argyle person?
Like the socks?
Yeah, like I guess the pattern,
Argyll.
Is it a pattern or, you know,
Argyll shirts?
Is it a pattern?
Nick?
Is it a pattern?
Is it a pattern?
Or only socks?
It's a pattern.
Yes.
I don't have any Argyle.
Oh, I do for sure.
Do you?
I never wear them.
Maybe I do.
Maybe I have a pair of socks.
I probably do, actually.
Well, there's a good place for them.
When you celebrate the second day, which is National Bubble Bath Day.
Okay.
Where you can watch your eye off.
Soak your Argyle socks.
Right in the bubble baths.
I really might try to talk Nicole into the second one.
Argyll?
Yeah.
Some lots of red.
Argyll bubble bath.
What the fuck are you talking about this?
Yes.
No, we, I think we might have a babysitter on Saturday.
Uh-oh.
It's like, see you a little bubble bath day.
Bubble bath time.
Hey.
Okay.
I can't know.
I'm into it.
Let me know how it goes.
And we'll share.
Don't let me know how it goes.
I definitely won't.
Okay.
Good.
Good.
Thank you.
I absolutely will not.
Thank you.
So, and maybe we'll share some English toffies because it's also English toffee day.
Okay.
We'll feed each other.
Toffies.
Oh, like, I'll start your teeth and shit.
It's like, this is the worst, this is the worst candy ever for our bubble bath.
Argyle, bubble bath, and eating
Toffee and just breaking your teeth on English Toffee.
Yes.
Perfect.
Well, it's also National Vision Board Day.
Okay.
Are you familiar with vision boards?
I'm aware.
I do not do.
Do you have visions?
I have visions occasionally, but I don't put them on a board.
You know what I mean?
Yes.
I would.
Do you have a vision board?
No.
No.
Nick?
Vision boards?
No.
Nick looks like a vision board kind of guy, though, maybe.
Yeah, he might be.
You see him organize some chords.
His chord diagrams are kind of like a vision board of on themselves.
His chord game is A1.
A1 chord game.
That sounds like that's Nick's new album coming out next week.
I guess it's January, so let's get the vision path going.
And I'm doing some things for our team meeting next week that are in this realm.
But maybe I need a vision board.
Maybe you do.
You know?
Maybe you do.
I'm not, yeah, I don't participate.
It's also winter skin relief day.
What?
Sponsored by Chapstick.
Sure.
Right.
I was just a Juergens lotion.
Juergens Lotion.
Winter skin relief day.
A company had to have made that up.
That's one of the weirdest ones we've had.
Yeah.
Winter skin relief day.
But it's not to be, not to overshadow world typing day as well on Saturday.
Okay.
A lot going on.
A lot going on.
Bubble bass, Argyll.
Argyle socks or shirts, I guess it's a pattern.
So I guess typically World Typing Day would be on a weekday.
Just so happens it's on a Saturday.
So you got to type it up.
It's one day I'm not typing.
Is it count typing on like an iPhone now?
Oh, because yeah, I would do that.
Mm-hmm.
Not a Blackberry.
No one really. Not a Blackberry.
Perfect.
Absolutely not typing on a Blackberry Day.
No.
It's, it might be, you know what, like Office Space-style?
Whatever the day it truly goes down,
needs to be smashed with a sledgehammer Blackberry day
when it completely goes down.
There's your social idea.
So here's an idea.
If you have a BlackBerry,
destroy it in a creative way and send it to us?
I don't know.
Is that possible?
Who's their next likely competitors?
Like an Android, something with a keyboard?
I don't know.
Like, they should do that.
Motorola.
What are those things called?
the something kick sidekicks or whatever remember those things yeah they don't have those anymore
no uh i sure hope not yeah but uh yeah so there's january 9th being sunday there's so many we can only
get actually three days this week uh is national apricot day on sunday do you like apricots
i don't know you've never had one i feel like i probably have it's kind of sweet especially
like dried apricot i don't know if i've had like a fresh apricot sure okay
You know, really sweet.
It's towards an orange, but not quite as tart.
That sounds like a good comparison.
Yeah.
I think that's actually in the Webster's.
So, yeah, exactly.
It's kind of like.
Kind of like on orange, but not as citrus tart.
Yeah.
Bro.
And this actually, and I know I joke and I say serious,
but it is National Law Enforcement Appreciation Day as well on Sunday.
On Sunday.
The only one that I think I'm going to tell you right now,
if you do any of these, do that one.
That's probably the one you should do.
Yeah.
The apricots can wait.
The apricot is going to call an apricot because somebody's breaking into your house.
Exactly.
They serve and protect.
And if you want to cancel them, I'll cancel you.
Cancel your face, bro.
Yes.
Static electricity day is also Sunday.
That's shocking.
Okay.
All right.
I'll just see myself out.
Read my lips.
No.
Thank you.
Good night.
Yeah.
Good night.
You're done here.
It's going to be monologue from here on.
Yeah. Just an empty chair and you're just pretending.
I'll put a cardboard cut out of you.
That's great, actually.
You know?
I think anybody that works here would be chomping at the bit to have this spot.
Right?
This coveted spot.
This coveted spot.
It is pretty coveted.
It is coveted.
I beat out a lot of people.
I beat out a lot of people for this.
You did.
You did overcome a lot.
No more drooling.
No.
You know.
The nose back.
Yeah.
Yeah, nose back in shape.
You're not going to sing for us, are you, Sammy?
If you haven't seen Fletch, that's where these quotes are coming from.
It's also National Sunday Supper Day.
I don't know if this is a religious thing or if it's like, it's not like the last supper.
I mean, it's like Sunday supper.
So you would think that that one is the first Sunday of January?
Because that can't be a, you can't have that one on Wednesday.
Yeah, Sunday Supper Day.
you have Sunday supper?
No.
No.
We eat.
Sure.
You have a meal.
We have a meal.
Sure.
We do eat on Sundays.
Sure.
I would say Sunday night would be the more likely to have takeout.
Yeah.
Just because my wife is like, I don't feel like doing this today.
Yeah, we do a lot of takeout.
I do a lot of grilling sometimes on Sunday nights.
Yeah, you know what?
Yeah, that's true.
We do a lot of grilling on Sunday.
Smoking the smoker.
Finally, on Sunday is National Word Nerd Day.
Word nerd.
That's a tongue twister.
Yeah, word nerd.
Word nerd.
What are you supposed to do in that day?
Crosswords.
Read the dictionary?
Yeah.
I don't know.
But if it is your day, happy.
I'm flabbergasted.
Ooh.
That's a big one.
I would even know how to spell that.
Don't try.
No.
Nope.
No.
I'm just going to say I do know how, but I'm not going to say it.
Exactly. Yes.
And that's your social holidays.
It's time for another absurd holiday.
There's no shortage of dumb things to celebrate.
A redcast, social media holiday segments.
Yeah.
You did get her all last week.
I did.
That's why you did it.
I'm all jacked up on professional wrestling right now.
Oh, yes.
Was it good, though?
It was good.
Okay.
It was a good episode.
I will tell you that it's three hours long, which is so long.
It's so long.
The end part, and because it was like right in front of us, and I think I told you, like,
a couple of the guys, like, bumped into me, made the whole rest of the part, made the whole rest of it better.
So the very last match was better than the whole rest of it.
Okay.
That makes sense.
So.
Who's like the star in the WW now?
Is there like the star?
Yeah.
So Brock Lesnar's back.
Okay.
Is he big?
Yeah.
I know he's big.
He's big.
He's big.
He's big.
He's big.
Large.
You look a little bit like Brock Lesner.
But without the weird, he's got a weird shaped head kind of.
Anyway, that's why you wear the hat.
Yeah.
Roman Rains.
Roman Rains is the big star, but he's got COVID, I think.
Okay.
So people like Randy Orton a lot.
All right.
The viper.
Is he good or bad?
He kind of in between.
Yeah.
The nebulous area.
Yeah.
He's kind of a good guy.
Hallelujah.
Oh, yeah.
But he operates.
He's like an anti-hero type dude.
Okay.
I know a little bit probably too much about this.
You know, I ate too much.
I have a son that's 13.
Everybody, that's, we watch it together.
It's bonding.
It is bonding.
It's time for another little segment.
Trends in the Metaverse.
You hear that?
Does that come from?
It came from above.
Oh, my gosh.
It is time for trends in the Metaverse.
And we have some.
Some pretty cool ones this week.
You ever shop at H&M?
No, I'm aware of it.
It's a good...
There's one here?
There's one in Spartanburg.
Like an outlet store.
What?
They had a really cool one in Vegas in the forum shops at Caesars.
Yeah.
And they had them in New York when I live there on like every other corner.
And it's inexpensive, but it's like a...
I think a cooler gap.
Like gaps kind of...
I mean, yeah, you get your basics there, but they never fit me right.
Because, like, I'm not a fat guy, but I'm big, broad shoulders.
Sure.
So every shirt from the gap, it's like, yeah, it fits me in the shoulders, but it's like out here.
Right.
So, but H&M has a double X slim fit, which in itself sounds like contradiction.
It does.
But they do have, and it fits to be perfect.
Broad shoulders, but it's slim it in the torso.
Torso area.
You know.
And they have one in Spartanburg for some reason.
They do.
I've never been to it.
But it's there supposedly.
No offense to anyone from Spartanburg.
It just doesn't seem like.
I actually will say offense to anyone.
If you live in Spartanburg, you shouldn't.
Get out.
Get out now.
We told you to.
But H&M has now has a store in the Metaverse where you can go and do virtual shopping.
And it's on the Sikh City platform.
C-E-E-K-C-C-C-C-C-C-tie.
They have their own goggles and everything.
Seek.
C-E-E-K or S-E-E-K C-E-E-K-C-E-K-C-E-K-C-E-K-K-K-E-K-K-K-K-K-K-K-K-K-K-K-K-K-E-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-K-S-K-K-K-K-K-K-K-K-K-K-K-K-S-E-K-K-K-K-K-K-K-K-------------------------------
H&M has a store there.
You put the goggles on.
You get virtual shopping and do all this stuff.
Spend actual money?
Yes.
Virtual currency if you buy it.
Seek has its own currency on the blockchain.
Its own virtual goggles slash world being city.
Sure.
They kind of have all this stuff.
I was like, I hadn't even heard of them.
There's so many of these things popping up.
Yeah.
I'm like, how do they know which one to go with?
You know?
Yeah, I don't know just personal preference.
You try them out or?
They've been very involved with like artists and music.
I saw like Lady Gaga
I was on there
and like others
have had virtual experiences
and now H&M
has a store there
so check that out
I'll never know
you'll never know
I'm seriously
I'm gonna get you a pair of goggles
okay
and you'll never use
you're in the metaverse
it's called the ocean
wow everything's
slightly darker
this is weird
there's Ariel
a little crab
yeah a little
Sebastian I believe
Sebastian
yeah
Whatever it is.
Is that right?
Yes.
Knew it.
Yes.
We're going to Nick a lot for a lot of information today.
Yes, we are.
Have you been seeing, like, just in your general realm of, you know, news and kind of watching stuff,
have you been noticing, like, the Metaverse and NFTs, like, creep up into every, you know, just like general behavior?
NFTs in particular.
Yeah.
It's just everything has an NFT.
I mean, trailer park boys have NFTs.
Like, are you kidding me?
Yeah.
I've read somewhere today,
someone I trust that isn't usually just like, you know,
an old guy saying like, you know,
whether things are, you know,
just because it's new, like it's,
oh, it's just a fad, you know,
he's usually pretty smart about stuff.
And he was like,
right now he thinks it's just like a how,
it's kind of like the old way of like,
you know,
you'd wear something to do something to say that you're rich.
Sure.
But now NFTs are just like the rich kids saying they're rich.
Or they're not rich and they're trying to look rich.
Yeah.
Hey, good for them, man.
Yeah.
Enjoy it.
I mean, I don't, I can't see a scenario where I own an NFT.
Unless a certain TV show became an NFT.
You might.
Okay, well, sure.
Sure.
Or certain radcast.
Why isn't there a radcast NFT?
Well, how do you know there's not going to be?
Well, I don't know that rhymes.
Jesus.
Sorry.
Spill the beans on that one.
Hey, don't give it away.
I'm just kidding.
We'll see.
Hey, I'm exploring all realms.
of possibility.
You're on the cutting edge.
Yes.
Any way that we can get this in front of more people.
The content that we're putting together, Joe.
It's unbelievably good.
Then I don't see why.
Why don't we have a million viewers or listeners?
It's coming.
Yeah.
We're in the top, like 95 percentile of business podcasts.
Really?
But it's to get to Joe Rogan levels, it's like that extra, it's kind of like golfing.
Like you can be a scratch golfer, but the pros are like a thousand.
times better than you.
He's been famous for a minute too, though.
He used to have the old fear factor and all that business.
Yeah, it helped.
Yeah.
It takes a while.
It takes a village.
It takes a village.
That's why we need all realms of promotion like my sweatshirt today.
If you're watching the video or the live, we do have merchandise.
This is one of them.
And there might be a radical AF model coming out.
What?
Hey, I like that.
Look out.
I have a radical sweatshirt also.
I did not wear it because it's too.
Too hot in here?
It does get hot in the studio.
Too hot in the hot tub.
Too hot.
Nick is wearing his, though.
He is.
It looks wonderful.
It does.
You look very handsome today.
Yes, it does.
It does look great.
And we're going to keep it light today with the trends in the metaverse because there's a lot out there and there's some news coming next week.
So we're going to end it.
Trends in the metaverse.
You guys hear that, right?
It's coming from somewhere.
And we've got some important news to get to.
This is an official news segment here.
We're getting to the real needy-gritty.
The heart of it.
The heart of the marketing and advertising news.
And I do like this play from a loyalty standpoint.
And Taco Bell launched today.
Very interesting.
Their taco lovers pass, which is a subscription that gets you 30 days consecutively of tacos for $10.
Yeah.
With the pass, you can choose from seven different tacos that's going to come.
I think each day, yet they're probably going to duplicate, but you can have one of those seven.
Sure.
It's kind of brilliant because who eats one taco?
No, you're going to go spend more money.
Yeah.
But to get that one, hey, 10 bucks for 30 tacos.
So what is that?
30 cents a taco.
Sure.
Is that, am I doing that math right?
Nick, math.
30 tacos in 10 days.
Something like that.
May 33 cents.
I don't know.
I can't.
I'm not.
Where's our calculator?
I'm going to turn my brain off.
I can't think about everything we've got to think about.
about and do that.
Nick was going to do the math while I talk some,
feel some dead hair.
Sure.
So,
which we can do well.
We are having a conversation.
Having a conversation about tacos.
What's the official math?
What's the official math?
Do $10, is it $10 divided by 30?
Yes.
I think so.
10 divided about 33 cents.
I had it right.
You nailed.
Thank you very much.
Thank you.
If this was the price is right,
you just want yourself a blender right there, buddy.
I hope so.
Or a taco.
pass. Hey, good point.
Taco lovers pass. Hey,
look, this is smart.
Good way to get people
signed up to the, it also opens like some
secret menu or something like within the app.
Okay. Where you can get the free taco
and different things. So good play by Taco Bell and the brand stand
and it's playing into all these subscriptions for everything else.
So why not have a fucking Taco Pass every time?
Here's the only problem.
Yeah. Eating Taco Bell for 30 days straight.
This isn't about your health, Joe.
Okay, fair enough.
Let's not, let's not, uh, overthink it.
It's a marketing podcast.
So, yeah, it's not a health podcast.
No, I mean, I personally wouldn't eat it 30 tacos in a row.
I just like the play because there are people that do.
Yeah.
My son probably would.
Yeah.
You just got to get them there.
I don't know if your kids.
That's the thing is you buy your kids this pass and it's like,
mom, I'm going to go to Taco Bell.
Yeah.
Yeah.
Squeaky, squeaky teenager voice.
My kids aren't quite there yet.
My son's voice like, hey, can we go to Taco Bell?
You get a Taco Bell.
So, yes, 30 consecutive days.
Don't worry about your health.
Just worry about your taco-loving frenzy.
Don't even think about it.
Don't even think about your health.
Just do it.
This is another fun one.
I think you'll remember this, Joe, and I certainly do.
Pepsi announced this week that they are launching a limited release of Crystal Pepsi.
No, they're not.
Yes.
Oh, my God.
The brand's infamous, clear.
soda product that first hit the supermarket
shelves 30 years ago.
We were 14 when this came out.
Wow.
Or younger, I don't know.
The new stunt plays into the growing
trend among brands attempting to
leverage 90s nostalgia.
Nineties nostalgia. Did you ever have a crystal
Pepsi? Oh yeah. Was it good?
Weird. I don't remember it.
It didn't.
It supposedly is just Pepsi
that didn't have the coloring in it.
It had a little bit of a weird
flavor to it. Yeah.
I don't know that I ever did a blind taste test, but
I remember going, whoa, this is, your brain goes like Sprite.
Yeah, and then it tastes like cola and it didn't taste exactly like Pepsi,
which means it didn't taste like Coke.
Right.
We've had the Pepsi Coke conversation.
Yeah, we've had the Pepsi Coke conversation.
Yes.
I'm waiting for him to bring back Zima.
Oh, I think it already came back.
I think they had a play on that.
Yeah.
It's already coming and gone.
That was not good.
No.
Unless you put a jolly rancher in it.
Jolly Rancher in it.
Exactly.
Which I think I did once.
Probably.
Probably at a party.
Yeah.
And then probably everyone destroyed you like, dude, what are you doing?
Dude, what are you doing?
I'm like, uh, it's, it's watermelon.
I saw it had.
It tastes like, ironically, I hate watermelon jowler ranchers.
Do you?
Cherry, cherry, grape, or cherry?
Cherry grape or cherry.
The blue ones.
There's blue raspberry as well.
Yeah.
Not a fan.
Read my lips.
No.
Okay.
No, thank you.
No, thank you on that.
all. I don't mind the blue raspberry just for the record.
Yeah. Even though it was Cardi B, I'm going to pause there on our news articles because
I was at the gym this morning and working out. I didn't see you. I was there too. I didn't see you.
You must have been hiding underneath the medicine balls. They fell on top of you. It hurt
really bad. Yeah. But a certain track came on and reminded me and this whole freaking album is good.
Nicky Minaj
I'm the best
I'm the best
I'm the best
from the
movie no commercial
that's young money
cash money
yeah I'm universal
I'm gonna work out
I'm the best from
Nikki Minaj
that whole freaking pink Friday
album is amazing
listen the whole thing
almost during my workout
I'm like damn
Nikki's got it going on
and her latest song
seeing green
is a jam too.
Yeah.
I don't know.
Yeah.
I'm going to have to believe you.
That beat's got it rocking right there.
Nick,
I think we're going to work that into the radcast somehow.
I don't know how.
Work it in.
I'm digging it.
Just work it in.
Work it in.
Nicky Minaj has got it going on still.
But that album was bomb digity.
Call us Nikki.
Call us Nikki.
We'll get you on the radcast.
Maybe that's the guest that you're talking about that.
Hey, don't give it away.
It's not.
It might be.
It might be.
I don't know.
We can make anything happen on here.
on the radcast literally anything anything
i mean great cardone was on this week
dude i mean right you know
i di mon tags on in two weeks
you know come on i forgot about that
i forgot about that bruce buffer was on
i don't make me don't
i know all right that's so
loud yeah oh my god
and now it's time for the redcast
with wyin alpard
there's no limits joe
what can happen.
No limit soldier.
You're a no limit soldier.
But I'm digging that.
That's going to be like on my workout playlist like the next two weeks.
Cool.
I'm dropping like, I'm getting like cut up for Turks and Kekos.
Yeah.
Oh yeah.
Yeah, I'm not going to do that.
Oh, yeah.
I'm not going to Turks and Kato, so to be fair.
I got to get my Tupac back.
Two-Pock.
Two-Pock pack back.
On our next news article, so all these brands are launching in how,
media companies, which in this reference is talking like selling ads.
So Best Buy is launching an in-house media company.
They're going to be selling Best Buy ads with the goal.
I saw this with the goal of connecting brands and consumers.
I'm like, there's novel.
Wow.
What did they think of that?
That's great.
That sounds like a great idea.
Connecting brands and consumer.
I wish I thought of that.
Yeah.
You know what I mean?
If only we could connect brands with consumers.
So let's start Best Buy in-House media.
Okay. You guys have been actually trying to repel consumers away from brands. So now maybe you use this.
Exactly. It changed the whole mindset. I know. That off spray we've been using has been, you know. Yeah. From brands and consumers. Some on spray.
On. Hey, there's an idea. Yeah. Copyright. Copy right on. On. What stuff? What do you want on? We don't bugs, but we do want brands with consumers. Right. So I like it.
it could be like a good spoof on social like spraying the on like we're new ad agency and we've got
this spray it's like makes the uh consulate like it makes the consumers want to buy the brand we can make
that happen then they start drinking Pepsi yeah well you'd have to have some of them start
drinking yeah oh boy can't get enough of Nikki I almost spit my water out she's wanting to just
come on yeah stay on you can't you can't you can't
container. Yes. So the Marriott, this could have been in our, you know, there's so much talk on
NFTs and Metaverse. You kind of have to spread it out. If we put it all in, you know, the
trends of the Metaverse. Sure. It's be a, we wouldn't have any news to talk about now.
But Marriott is looking at the Metaverse as a marketing tool.
What? They recently dipped their toe in the virtual realm with its first NFT collection.
Oh, Lord. And the Hohel chain is exploring new opportunities.
opportunities in the Metaverse in 2022.
Marriott Bonvoy.
Yeah, you Bonvoy NFTs.
You think so?
Is that what, what are they?
I have no idea.
I don't know.
I really don't.
I didn't get that far in the article.
Maybe some of their more famous hotels.
But I did.
It was more just the, again, going back to, uh, here's the lesson.
So we're marketing advertising.
We're trying to teach lessons here.
We have fun.
Go, go figure.
You can go listen to a boring podcast that does nothing, but bore you to death for one
tip.
Here's the tip. When you're doing press releases, you need better statements than things like this.
We want to get brands and consumers together.
Or I want to explore new opportunities in the Metaverse in 2022 because it's a marketing tool.
Yeah.
You know what you do with that, Joe.
Yeah, I know. Do you know? I do.
In other, uh, I wanted to make sure that one was flushed all the way down.
No clogs, nothing.
Because if you need help writing PR releases, call radical because it'll be way better than that.
These two brands need to get with it.
It's so like vague over.
Like in other news, like you need air to breathe.
Like, you know what I mean?
Like brands like to have consumers.
In other news, we're going to run paid ads on Facebook because we want to connect brands with consumers.
What?
What?
What a strategy.
What a strategy.
Yeah.
So I'm not buying any Marriott NFTs even though I do like Marriots.
Marriott's.
I'll buy some hotel rooms.
In the real verse.
Yeah.
In the universe.
The universe.
Right?
Yeah.
Like,
meta,
universe,
I don't know.
Universe.
Real verse.
Meta or real.
Actual verse.
Actual verse.
Physical verse.
Physical verse.
Fisiverse.
Yeah.
That sounds like an ad for Pepsi.
The fizziverse.
Yeah.
Right.
Fizz.
I don't know.
So Corona.
Okay.
Moving on.
Okay.
Moving on.
We got to get through this.
over 37 minutes here, man.
Oh, wow.
Got a, you know.
You got places to be.
Places to be.
Corona is debuting a non-alcoholic beer that has vitamin D heavily in it.
Yep.
Yep.
It's the only only D they got.
Yeah.
So, yeah.
So that's a good way to take a bunch of D in, I guess, right?
You can never get enough D.
Yeah.
Especially in your mouth.
Yeah.
Right?
You can just get the Corona and get so much D in your mouth.
It's a good way to do it.
Yeah.
And you don't get drunk.
Yeah, right.
You don't have to be drunk to get as much D in your mouth as you want.
Right.
Exactly.
You'd be totally sober and just constantly having D in your mouth.
Yes.
It's, uh,
it can use 30% of your daily value of D.
Really?
So you still need to get 70% from somewhere from another source.
Well, if you have three or four, then you're getting your full dose of D.
Yes.
Right in your face.
Right.
Oh, my God.
Oh, you can't just drink one if you want to get all your D.
Yeah.
If you really need to get your D, then you need to have a couple.
Need to have three.
Right.
Yes.
Yeah.
They set themselves up for that.
100%.
Yeah.
100%.
It's innovative, non-alcoholic beer.
Because most non-alcoholic beers, you know, let's be honest, you're not getting
drunk.
They might as well have some vitamins in it.
It might as well be getting something out of it, right?
Yeah.
Other than just having to take a leak in five minutes.
As long as you're getting D, it's good for the A.
I don't know.
Yeah, exactly.
I guess.
Eat a carrot while you're getting the D and then you're getting D while you're getting some A as well.
Quick books is long as he.
Moving on.
Yeah.
We might need to pass on that one if we want any sponsors to ever think about coming on.
Right.
It's kidding.
We don't take sponsors.
No ads, folks.
No ads unless they pay a million dollars.
No BS.
No Mike's Hard Lemonade either.
Yes.
QuickBooks is airing their first Super Bowl spot for its own brand.
They've kind of pulled away from the Intuit brand to be their own thing.
Okay.
And so it's going to be funny, supposedly.
Intuit's actually had some sort of funny commercials in the past.
Have they?
And I recall them vaguely.
And so we'll see what they come up with.
I'm trying to think.
I can't think of one, but that doesn't mean that.
They have turbotax.
Trevor Texas had some kind of fun
Funny ones as well
Yeah they put a little humor out there
So they're gonna have like multiple brands
In the Super Bowl
Super Bowl commercials are coming up folks
We're gonna have a Radcast special edition
Really
Where we are going to rehash
The best of the Super Bowl ads
What's your favorite Super Bowl ad?
Of all time
Of all time
I mean it only goes back so far
Because there used to be TV
I'll tell you the most recent one
Which is a little sappy
we have a lot of fun on the show or whatever.
Sure.
But it was Loretta from Google.
It was the voice assistant.
It was aired on.
It kind of got leaked before, but it was really all in the Super Bowl, like two or three years ago.
The old man had the voice assistant.
His wife had passed away.
And he had set these things in the voice assistant, hey, Google or whatever the, I guess it's Google,
assistant, whatever the name is.
I do Alexa so much.
I can't remember what Google is.
But he would add, hey, remind me of what Lerda.
Brett and I would do.
Oh.
It would bring up the pictures.
It was all, it was very minimal, but like, I think I was crying.
That's good.
It was really good.
That's good.
It's worth looking up.
Go look it up.
Go on YouTube.
Look up Loretta.
That is good storytelling and it's good writing, and it was brilliant.
I don't always give Google a lot of credit for, you know, certain things, but this
spot was freaking awesome.
I'll have to watch that.
Really good.
It was just, he was reminding it.
So he was showing how to use the technology in a,
very innovative but practical way.
Sure.
And really tug at the heartstrings.
Yeah.
I'm sitting there like boohooing in the middle of the Super Bowl.
Like I'm not crying.
You're crying.
These hot wings are really spicy.
A lot of dust in the air.
That's a good one though.
I'm going to look that up.
You need to.
The one I remember, and this is the complete opposite.
I mean, there's a lot of older ones.
It's like the Cindy Crawford.
Remember when she was like at the roadside?
She had like on the Daisy Dukes and she's like getting the.
Pepsi. It was Pepsi or Diet Pepsi. And she's like, I remember that. I mean, I was probably
15, 14 at that point. It was like, holy shit. Look at that. Yeah. Budwisers had a lot of great ones.
They did the 9-11 one, which was really good. Remember that? I think they showed it one time.
One time. Yeah. I mean, you can look it up on the internet. But one time on live television.
Sure. So yeah, and there's a billion funny ones, but that one stuck with me over the years,
especially in like the last three years. It comes to my mom. A lot of people ask me that. I'm like,
What's your favorite?
I'm like, okay.
This is really good.
Yeah.
I'm going to look it up.
So KFC.
Oh, boy.
Kentucky fried chicken.
No longer Kentucky fried chicken.
They would be canceled if they didn't change to KFC a few years ago.
You know that, right?
I know.
So KFC and Beyond Meat are rolling out a non-meat version of fried chicken.
Fantastic.
What's the bone going to be made of?
I don't know.
I don't know.
Bone in or bone out.
They probably won't do bone in.
They'll probably just do strips, right?
I guess.
Have you ever had one of the, like,
of the Beyond Whopper or any of that stuff?
Not the Beyond Whopper,
but I've had the Beyond Meat.
It's not bad.
It's not good, but not bad.
It's meat adjacent.
Yeah, it's adjacent.
Right?
Yeah.
The Wopper, I had the Woffer.
It's like, here's meat and they're like,
almost.
It's always like a little funk to it or something.
I don't know what it is.
It tastes like mushroomy a little bit or something.
I think there is mushrooms in it.
I could probably do.
probably is. But I tried the wopper.
There's just so much crap on
a whopper like other stuff that
it just tasted regular kind of.
Yeah.
What's the, you got extra crunchy and
extra crunchy, excuse me.
Extra crispy, I think. Extra crispy.
Extra crispy, thank you for that.
And then original recipe.
Yep. I wonder if they'll have
the two variations of it.
God, I hope not.
I just hope they have the funny
Colonel Sanders, play Colonel Sanders
when they promote it, you know.
Yeah. Which one, though?
there was so many Norman Donald was dead now.
I know.
He was one of them.
He was funnier than some of the other ones.
Yeah.
Yeah.
Jim Gaffin, I think, was one.
I think they should get like, like, what's his name?
Shekel O'Neill?
Yeah.
I knew you.
That's, that's who needs to play the next squirrel.
I knew what you were thinking.
Yeah.
LeBron James.
Perfect.
Even better.
Yeah.
Yes.
It would actually be pretty good.
It probably would be pretty funny.
But I was actually thinking, who played in old school?
Will Farrell?
Yes.
Will Ferrell or Vince.
Or...
Was it in old school?
No, I was trying to remember the actor's name.
I mean, I got a lot on the news.
Will Ferrell or Vince Vaughn.
I was thinking you wanted to...
Vince Vaughn would be funny.
As a colonel.
That would be good.
Probably would never do it, but...
Who knows, man?
For that kind of money?
Yeah.
I'd do it.
Obviously.
Obviously.
Obviously.
So, uh, Amazon,
on Alexa and Cisco are headed to deep space on NASA's upcoming moon mission.
It's going to be the technology used on board the plane.
So you're going to have Cisco's WebEx doing the video conferencing back and forth.
I did a WebEx today.
And you're going to have Alexa voice commands capable on as a voice assistant on the flight.
What if the Wi-Fi goes down?
They're right next to the satellites up there.
They should be good.
That's true.
But if it does, they're screwed.
They've got a problem.
Or they can just get on 5G.
5G probably works up there.
It seems like beam through every, you know, like brain and everything else.
Probably go through the atmosphere.
Have you seen the thing with 5G where airplane manufacturers are saying they want to hold off on 5G because they think it might mess with the planes?
Yeah.
And they said, nope.
Verizon ATT came out this week.
Nope.
No, we're going to do this.
So.
Yeah.
But it's a good marketing play for Cisco and for Alexa.
Sure.
Amazon because I mean they as Amazon especially needs help getting bigger.
Oh yeah.
All three of those brands are so small.
Yeah.
Yeah.
They really need a leg up.
Yeah.
Good for them.
If they really want to get ahead, they could, you know, just, they need to get Blue Origin and Jeff Bezos and bust right through there with the rocket.
Sure.
They probably are going to do that.
Yeah.
I would say.
The Wiener rocket?
Yes.
Wasn't his.
The Wiener.
Yeah.
We thought about that last week.
The Fallick Rocket.
There you go.
That's a much nicer way to say than Wiener.
Wang Rocket.
It's rock out with your Wayne rocket out.
Oh, boy.
Yeah.
And that's it for the Radcast.
Yes.
The end.
Oh, boy.
I think that's all our news for this week, Joe.
Oh, couldn't come in a better time.
I can barely see him.
Eyes are turned up.
Yes.
All right.
Well, it's been a good week.
It has.
You think coming up this weekend for you?
Big?
I don't think so.
I hope not, actually.
I need a weekend to just...
Mellow out.
Yeah.
I think my daughter's going to be in town,
which would be nice.
I think we might just sit at the house
and just fucking chill, bro.
Yeah.
We have supper club at our house on Saturday night.
We have like seven couples that all...
Really?
We rotate month to month.
So they're coming over.
So are you responsible for the supper?
The supper.
supper is a weird word.
I don't like that.
Dinner.
Dinner club.
Supper's very old word.
It is.
So you make?
Yeah, we're making or buying
sure.
Soup.
It's like,
doing like some kind of fancy soup or something.
Nicole's got a planned.
And it's a plaid theme.
Every one of them has a theme.
Should be Argyle,
shouldn't it?
Yeah.
Argyll.
Yeah.
I'm going to tell her that.
Argyle might be a type of plaid.
We probably need to look that up.
Yeah, it might be.
So seven couples.
Seven couples.
So,
yes,
coming over.
So first requirement in the
supper club is you have to have a house big enough for seven people to sit down and eat dinner.
Seven couples, yes.
Couple's 14 people.
Yes.
Yeah.
Luckily we do.
What's a typical dinner?
I don't want to take up a lot of time with this, but I don't know.
Oh, like, you mean dinner dish?
Yeah.
They do themes.
Like, because it's wintertime, it's plaid.
So everybody wears plaid.
Okay.
And soup.
And so.
Who decides that?
The women.
The wise.
Sure.
Oh, the men.
Yeah.
Yeah.
Hey, man.
we're going to do, uh, okay, we're getting a.
We're going to do black tie and we're going to do steak.
Okay.
Every week.
Every week.
Hooded sweatshirts and steak.
Yeah.
Hoodies and chili.
Yeah.
I like that.
Wings.
Yeah.
It's always just like.
Like in the summer, we'll do a picnic thing.
Okay.
You know, did out in the park.
Okay.
How'd you get involved in that?
Nicole's friends.
Sure.
No.
Why don't we keep asking these questions?
We've all become friends over the years.
We're doing it for a few years.
Okay.
Anybody I know in there?
No.
Okay.
Good.
Good.
So yeah, that's the plan.
We've got basketball games.
We'll always have like five basketball games.
That's like we'll be bouncing around all morning.
Owens hasn't started yet.
He's not,
he's not at practice, but games don't start until next week.
Well, two of them play with the Wren and the Wren League
and then a couple in church leagues.
We just do YMCA, so yeah, it doesn't start until next week.
Cool, man.
That's a great way to end it.
YMCA basketball.
YMCA basketball and the supper.
Supper.
Supper.
We need a way to combine those.
You know the best way to end it.
you'll find all the content from today.
Really? Yeah.
You will.
Everything from today.
In any episode we've ever said her name.
Hashtag Supper Club?
Hashtag Supper Club.
You know where to find me?
I'm at Ryan Offord on all the platforms.
Go look up, Joey, you and Sean.
You'll laugh your heart out.
We'll see you next time on the Radcast.
To listen to full episodes or to contact us,
visit us on the web at theradcast.com.
Or follow our host at Ryan Alford on Instagram.
Thanks for tuning in.
