Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, January 14, 2022: Cancel Culture Effects On Brands

Episode Date: January 14, 2022

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss the latest trends in the Metaverse, talks about Social Holidays,  Radical Productions - Holding Company, Machine Gun Kelly and Megan Fox engagement, and more…Here are today’s latest topics:Cancel culture: Trouble for brands or just noise?Avocados from Mexico fuses branding, performance marketing for Super Bowl return.Taco Bell returns to Super Bowl after 5-year hiatus.Wordle is being punished by app stores for choosing the open web.Lime’s new e-bike has a swappable battery that also works with its scooters.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The point being made is the Metaverse needs a constitution sooner rather than later to make sure we don't doom ourselves again. About half people say, yeah, I will cancel them. That will cause that. I am not going to use that brand anymore or whatever. But in reality, only 25% say their loyalty to a brand may prevent them from actually doing so. Avocados from Mexico are the rolling out a multi-channel campaign that will see. Avocados placed on the digital shelves of 40 retailers. Huh?

You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, January 14th, 2022. Welcome, Joe Hamrick. Hey, Rye.

Hello. Hey, buddy. How are you? Good. There's no consistency to the intro. It's kind of like, I love it. I love it. Other than just saying the radcast, it's like, it's always a new adventure.

I tell you what was jarring is 2022. That's still, I'm like, still jarring. Is that right? Sounds like the future. It is. It's welcome to the future. How's the week been? Good.

Good. Busy. Looking forward to the weather event we got coming up. Hey, Snowbaggedin, 2020. 100% chance. We're in South Carolina people. So if you're listening, maybe you're in Michigan, Minnesota, New York. You get snow every day.

Around here, it's an event. All the bread, all the milk, and all the idiots come out driving. Oh, my God. And slam into everything. No one knows that it drives. It's like there's no snow chains and no brains. It looks like the Walking Dead. If you drive in a series, cars everywhere, people staggering around.

And they're saying 100%, which I think is teeing up for complete disappointment. Zero percent, yeah. It's like we're getting five to eight inches. I saw 8 to 12. 8 to 12. Yeah, right. Yeah, sure. Yeah, I got your 8 to 12.

Yeah. Somebody had to say it, didn't they? Yeah. So, yeah, and, you know, along the Snowbegaden news, Machine Gun Kelly and Megan Fox are engaged. Oh, really? Yeah. You know what?

I actually had some that I don't fucking care. Look at that. Who cares? Look at it. Megan Kelly's, or Megan Kelly, I'm thinking Fox News there. Megan Kelly's pretty attractive. She's actually pretty hot as well. But Megan Fox is still smoking.

Oh, yeah. I love my wife. My wife's the hottest woman on the planet. And actually I actually mean that. I didn't know I was going to marry her, but I ended up marrying who I think is. But Megan Fox is a very attractive woman. Second place. Second place.

Yeah. Yes. Second place. I just, I like brunettes. You know, Megan Fox, burnout. You know, my wife's blonde. That's your problem. It is a problem.

It doesn't. It's not a problem. She's great. I love her. She also is, in my opinion, modest woman in the world. There you go. Sure. Congratulations. Thank you.

Congratulations to you as well. Yeah. Numbers one and number two and Megan Fox is three. Everything's going great. But yeah, Machine Gun Kelly is an interesting cat. I don't, you know, he always looks upset to me, but then I hear him talk and he actually sounds fairly intelligent, believe it or not. Really? I don't mean that derogatory towards him.

Sure. Because I was actually pretty impressed. I was like, dude, this guy's pretty intelligent. But like, he, he's, he's, he's, he's, he's, he's, he's, he's, he's, He just looks upset in pictures. I think the camera people always catch him when he's like perturbed it maybe that everybody's staring at his, his fiance.

Or he's brooding. He's one of those guys. He's always like, oh, er, and they talked to it. It's like, okay, sounds pretty normal.

I don't love that he got in a feud with Eminem. Yeah. That kind of like, that's probably just an intention thing. Maybe. Fake. I really only believe so. You know,

I think the only real ones were like back when it was Tupac and Biggie. Yeah, and it kind of goes real south. Did it? What happened? Yeah. It's like, I think now they know, okay, can we just fake this for the press?

Because I don't really want to die and I don't want to shoot you either. Right. It's like, okay. I think what happens, though, is I don't know if it happened in that case. It's like people take it too serious. Maybe that aren't the actual celebrities. Sure. Like the fans of them.

Yeah. Start defending the other side. And then it's like, oh shit. It turns the door. It gets off the rail. Neither one of those guys are shooting anybody. Let's be clear. This is true.

I did see this bit of news that was interesting. that they're going to be using brain scans to replace breathalizers for people that they think are stoned. So cops are going to have brain scans in their cars, like brain scanners. So that if they pull you over and, you know, if you're stone, you might can still walk in that line because you're so focused maybe or something.

But they're going to be able to scan your brain. Oh, this is your brain. on drugs. That's good. That sounds bad and dangerous. Yeah, brain scans. Radiation. Yeah, I guess.

I don't know. You know, like, pass on that. Save that for the dentist when I got a metal jacket on me. Yeah, right. You know? They're going to give you a metal thing

to put over your chest so you don't get like the x-ray stuff on you. Well, my, still your brain though. Still your brain. Yeah. So I thought that was interesting and scary all the once. Very.

Yeah. For all that weed you smoke. I know all day, every day. Yeah. I'm going to have to figure out. how to train my brain. Train your brain. You can put a penny on your tongue and, you know, you'll fast.

I know somebody's done that before. Did it work? Maybe not. Well, maybe. Was it in Connecticut? New Hampshire? It might have been. It sort of worked.

Did you remember the outcome? Did he not call him out the window or? I believe what ended up happening is someone that was getting married the next day had to pick some people up at midnight and two click on morning at a gas station. Yeah. We don't have to talk in bakeries. We were at, we were youngans. Yeah, it was a long time.

We may or may not have had driven 24 hours on the other side of the country or the East Coast up to all the way up to East Coast. New Hampshire and may or may not have had a little too much fun at some of the shittiest bars I've ever been to. And, yeah. The cops didn't arrest us, but our friend who's sweating it was wasn't too happy. He was not thrilled, especially he had to remember, he had to, and this is, we'll just say it's Torrey. Yeah, Tori, who cares?

It was Tori. Hi, Tori. He had to ride up to where we were in the back of the cop car, if you'll remember. How could I forget it? I was inside like the 7-Eleven, like getting snacks by the cops. We all were. One of our party decided that they were going to, I believe, urinate on the outside. side of the gas station. Yeah, that was a bad

decision. It wasn't you or I though. It was not your eye. I do remember someone asking the clerk of the gas station, hey, if we run, how close are we to this area or whatever to our hotel and the guy being like, don't. Don't do that. Don't do that. And somehow it all worked out.

No tickets. Here we are. No arrest. And we made it to the wedding and we're here today. And we're here today. Laugh about it. Oh, laugh about it now. We're okay. I got to forget about that story. A long time ago. I don't know what I guess it was the breathalyzer and brain scans discussion. I, for my own part, I, with the breathalyzer, just didn't blow into it, but was pretending to.

I think I did. I was like, like, it's not registering. I'm like, that's weird. I don't know what the possible to be the problem. Yeah, you do have airflow issues. Yeah. Yeah, you can't breathe. That's why you don't exercise.

Blowing out my nose. That's one of the reasons. You just can't get enough air in and out. It's one of many reasons. That's what we told them, I think. Got asthma. And that guy either, I don't remember if he was just an idiot or if we were idiots and he was just being a nice guy. God bless him.

Probably the latter. He did not have to let us go. No, he did. He did. He was very cool about it. And we didn't endanger ourselves any further. I don't think we. Well, we did drive very, very early back here the next day.

Yeah. And that was a bad experience as well. Yeah. I mean, we had to change about every 15 minutes because what was to be driving and be like falling asleep? Oh, okay. Switch. Whoops. I was like, I got to get it.

Check out. Check out. It's only been eight minutes. You have to drive a little. Everybody got power naps the whole way home. Like red bulls chugging red bulls. Just not working at all. That might have been the worst driving experience ever.

I remember like seeing like things on the road coming home with no sleep. I remember that. Yes. Oh, well, there was eight minutes of a story that maybe people cared about or maybe they didn't, but it was quite humorous. We enjoyed it. We did enjoy it. On a business note, sure. I did a blog post, the team and I put together of 2022 business and marketing podcasts that don't suck. Okay. We did a list. And one, well, you make these lists for a couple of different reasons. It helps with search engine

optimization. You get to list some of your peers that you really like and ultimately you get to put yourself on the list. Which, yeah, might be the only reason. Yeah. It's the only valid reason. It's the only value He said not in all serious, just no. But I did get one of the people I look up to really in marketing, Christopher Lockhead. He sent us a really nice note. Lockhead on marketing, go check out his podcast. He's one of the brightest minds in marketing, I think. He's got a great newsletter.

You know, go check that out. He's actually offered any of our listeners a free week of the newsletter. So if you're interested in that, send us some DMs. It's worth it. It's actually like actionable, like business changing content. Really? Yes. So Christopher Lockhead, go Google him.

And Christopher, if you're listening, we appreciate the offer. The others on the list, we had dropping bombs with Brad Lee. Sure. Who's great. You were on that one. I was on his show, and he's cool as shit. He's kind of a vibe. Brad's a vibe.

Yeah? You know, like, he's in a good way. Like, he's just a cool dude. And like, you hang out with him, he's smoking a cigar. He's like, and it's a vibe. It's not, it's authentic. He's the real Brad Lee. He says that's kind of his moniker.

The real Bradley. And he's real. He's Vegas? Yeah, Vegas. But he's cool. The Ed Milet show and then School of Greatness. So check those out. Go check out the podcast.

It's at the Radcast.com. You can learn about all those podcasts. And maybe a little inside baseball on the Radcaste, too. Okay. So there you go. This week's guests have been excellent at Elena Cardone. on on Tuesday. Gotten a lot of great feedback.

And then next week is Heidi Montag. Yeah. Social media liked. I'm excited about that one. Yeah. She's cool. And Spencer made a couple of impromptu drop-ins. Okay.

So, but she was great. Very transparent about their journey, about their growth, about getting into e-commerce, things they've learned. So again, we do bring it back to business and marketing. And she shared a lot of, you know, just transparency on issues they've had. coming out of the show and learning, you know, how to manage companies and like, you know, because just because you get famous and you can start a business doesn't mean you're going to be good at a business.

That means, yeah, you know, anybody could start a business. Yeah. Doesn't mean you're going to be successful. Yes. They make it and start it, but can you hold it together? Yeah. Can you maintain? Yeah.

Yeah. So they're, um, they're doing well. And, uh, I think everybody will enjoy a little bit of a different side of her. Um, and then we had, you know, I'm going to mention this because it's probably one of my favorite. We recorded this morning with Pace Morby, who is the star of triple-digit flip. And Pace was awesome. And I can't wait. We may even early release that episode because of how good it was and how insightful he was. He talked about real estate investing, personal branding, and it was just, I felt like it was like one of those, wow, if you listen to it was 50 minutes long and you're going to get about 30 things out of it.

50, you're 5.0 minutes. 50 minute episode. And sometimes you have these episodes and I think it's really interesting. I like to think it is and I think our guests think it is. But they might only get, you know, a couple of takeaways that might be actionable for them. More than just being maybe entertaining or whatever. Right. Hopefully like these episodes.

Well, you know, sometimes. We're trying our best. We're trying. But he was just, I don't know, so insightful. and so complimentary, and he made some compliments about a podcast, and I don't know. I like that guy, and I'm looking forward to that episode coming out down the road. And then I do want to make part of the announcement that we've been teasing quite a bit. Okay.

I didn't know that. Yeah, I'm going to make part of the announcement. We're not going to fully let the cat out of the back. But I am starting a company, and I've already, all the paperwork's been filed this week for radical productions. We are getting into the TV, film, and social media content production business. Streaming. And we've started an entity, and we do have a first concept that we're bringing to life that we'll be bringing more details on in the coming weeks.

But I did want to make that announcement. It's exciting going down a little different road. Not changing that we're a digital ad agency, but just venturing off. The world of content is here to stay, and there's this voracious appetite, you know, and there's, it's never been closer. The TV, the content creation world, and the comedy and entertainment world with social media and marketing and braiding. Those worlds have never been closer, you know, together. 100%. I mean, not the, because it's just like you have this collision course kind of coming together of if you aren't educating and entertainment.

on social and the content we do every day, then you're not winning. And obviously with sitcoms and entertainment in general, a lot of the same, obviously, you don't have, you don't hold it together if you're not doing that. Correct. And so, and also just the mechanisms for these things, the equipment, the writing, a lot of, there's a lot of alignment of resources in these things that make a lot of sense for us to get closer to the ground in both short and long term, long form entertainment development.

Right. So I'm excited about it. I am too. That's awesome. I didn't know that you would set it up officially. Quite like that. Yes. And I'm excited that you're going to be a part of certain parts of this.

I'm excited about that as well. And more to come on that. Sure. And we'll have even more teasers than we've already had. We'd like to tease them. Teaser. We like to tease them. Any other thoughts from the week?

No, I don't think so. I mean, I, uh, Let me think if there's anything crazy exciting going. I mean, the snow is taking over everything. I know. It's going to get crazy. Kids are out of school tomorrow. Yep, and Monday.

And Monday, which is going to be. Kind of kills their, yeah, if it snows on Sunday. Hey, no snow for you. No getting out. If it lasts through Tuesday, you know, maybe a day off then. You know how they do the thing where the schools that are up in the mountains that are in the same district? If they can't go, then the kids in Greenville County can't go. Yep.

I think they need to kind of pray for one of those. Yes. I see roads up in the mountains. 12 inches. of, what's the last time it really snowed 12 inches here, though? I'd fuck, never. Yeah, like, ever? In South Carolina.

I don't think ever. I mean, I saw that and I was like, holy shit, no way. That would be snowmageddon. That would be. It'd be a problem. A huge problem. Unless it got real hot, real quick in a couple days after. No, but at the weather, it looks like it's like 40s, 30s of the high.

They're like all next week. So, it's no good. I'd go get some frozen, some frozen dinners. You need to take a mic home. in case we're still in Snowmageddon so we can do this remote. That's maybe not a bad idea. That's maybe not the worst idea. It could happen.

Yeah. Now we're moving on to our more serious segments. Okay, yeah. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A redcast, social media holiday segments. Yeah. You snuck that up on me.

Hey, I thought I had some time. A new finish every time. Oh, yes. That's good. Yes, our social media holiday segment, everyone's favorite, our favorite. I don't know if it's everyone. Nobody gives a show. Nobody does.

Probably hood us. But at least we're letting them get ahead of their social media holidays. We're on top of it. And so January 14th today is some important, serious business holidays. And it starts with one that's, you know, we joke sometimes, but this one is, It's fairly serious, Joe. Okay. And, you know, I don't want to make too light of it.

Okay. Because it can be serious. People take it serious. Okay. It's national dress up your pet day. That is, you know what? That is serious. You know, I mean, I don't even have a joke for that.

I mean, that's so serious. So deadly serious. Did you roll your eyes when the dogs walk by you with the sweaters on? Or do you put a sweater on your dog? So let me preface this. I have a small, short-haired dog. And when it gets really cold, Do I put a jacket on them?

Sure I do. Go ahead. Read my lips. No. Now, I will say if it's not functional and you've just got your dog traipsing around and fucking something, then yes. Right. Oh, double. Oh, remix.

Uh, yeah. Yeah. I can't stand it. Is that mean, how cold are they really? I mean, they really, they're dogs. I don't know. They blogging outside. He's a wuss.

That dog. And I love dogs. Everybody, I'm going to get bail from the dogs. Here we go again. for the dog lovers. But dressing your dog up, come on. Yeah, it's functional, man. I don't give you shit about it.

We used to have a husky, and so obviously not necessary at that point. That dog would lay in the snow. And that's how I know that thing that they say, if you're cold, your dog's cold. Yeah. Bullshit. Because that dog would sleep laying in the snow.

If you had that fur coat on you, you'd be laying in the snow too. That's what I'm saying. He loves it. He melts it right off. I mean, explain the huskies in the, Alaskin stuff. Speaking of melting.

Sure. This next holiday. I'm mad about the dog thing. You stay mad. National hot pastrami sandwich day. Oh shit. Is today. I love a hot pastrami sandwich.

I'm glad Nick got us and pastrami sandwiches. Yeah. Thanks a lot, Nick. Yeah. Unbelievable. Hot pastrami sandwich day. I like a hot pastrami sandwich sandwich. Hey, I do too.

I'm a, I like the seasoned meats. Season meats and smoked meats. Smoked meats. Smoked meats. Put them right in my mouth. Yeah. Hot pastrami sandwich day. And not to be left off.

I don't know why it's on a Friday, but organize your home day is today. Nah. Pass. And no. No. I like it. My wife likes it. Yeah.

And to conclude today's holiday, you can't just have one anymore. No. They've run out of days. Sure. World Logic Day. Okay. What do you do? What are you going to do?

Logical. It's. None of these social holidays are very logical, but... Sure. What do you do on National Logic? I don't even know if I can wrap my head around that. They're like a board game called Logic. We're to make that up.

There's a rapper called Logic, maybe? Yes, there is. I actually like that's what it is. He's got his own day. He's a really favorite. I do like Logic. He's good. Yeah, he is pretty good.

You should get him on the... I think we should get him on the Radcast. Nick, make a note of that. Let's get Logic on next January 14th on World Logic Day. Perfect. If it's probably not going to be a Friday, You might have to do a different day. You might have to do some work on that, yeah, for sure.

January 15th, Saturday is National Bagel Day. Okay. Hey, I mean, I like bagels. I like bagels. I'll have me and everything bagel every now and then. Sure. I like a salt bagel. Oh, okay.

It's kind of like pretzely. I like everything or, you know, like I go back and forth between the sweet and the saltiness. Sure. Like a little cinnamon bagel, like. Some of a raisin even. Yeah. I can pass on the raisin, but I do like the cinnamon. Sure.

So, you know, a little cream cheese, a little, I don't know, sugar and butter or something on my cinnamon bagel. A ton of. Just sugar. You can and pour sugar on it. Yes. And then I have no idea what this is, but I'm going to say it out loud, National Booch Day. B-O-O-C-H, National Booch Day. You know what that is, Nick?

kombucha. Boots Day? Is that what that is? Cambucha. Hey. All right. Hey. Mbocha. Combucha.

I know what cambucha is. I know what I've never had it. I don't think. It's good. Is it? It's like vinegar. Oh. Distilled.

Delicious. Something like that. You know, it's got some vinegar properties to it. It's supposed to be good for your stomach and guts. So Boots Day. Getting boochy with it. They didn't, they just, they didn't want to say kombucha. They just wanted to advertise getting boochy with it.

That'd be a good. Yeah. Just getting boochy. Bad and boozy with it. Yeah, bad. Congratulations on that. I like that one. I appreciate it.

It's also National Hat Day. And Saturdays I almost always have a hat on, so I'll be celebrating. Sure. I don't wear hats much. I probably should. Yeah. But maybe I'll wear a hat. You know, it's, I wasn't even going to bring it up.

But since it is National Hat Day on Saturday, I do have a bit of an announcement. We have an apparel brand that is becoming the apparel sponsor of the Ratcast. Okay. Yes. You're going to tell me? Branded Bills. Okay. They make the really cool hats.

Sure. And they've already sent us some designs. And they will be the official apparel company of the Radcast. Wow. Free promo already, guys. Hey, I'm looking out for you. We're going to be blinged out in their stuff. Blinged out the cool hats.

I got leather patch hats. They've got like, it's cool. I saw the first designs. Okay. So you're going to have to wear it during the show. I'll wear it. You know. I'll wear it.

Nick. National Hat Day. Branded Bill. Hey, you need to be getting ahead of this. I'll send you a text when I finish this episode. They probably know it's National Hat Day. Surely. Oh, my God.

Yeah. If the one day's branded bills, you know. Anyway. Nick, I don't know if Nick's going to, he likes his hair a little too much, I think, to wear the hat. He's a little bit of a head every down then. Oh, yeah? Yeah, well, he's having a bad hair day. I can see Nick wearing like a jaunty fedora maybe or something like that.

Fadori. Nick usually wears a cowboy hat when he comes in. Nice. Is that for real? Cowboyish. Are being for real or not? Are we being for real ever? No, okay.

About Nick? Yeah, I would love to see that. A 10 gallon... 10 gallon hat. Thing on. Moving on. He's going to wear one next time. We're going to be like, holy shit.

Oh. Anyway, sorry, Nick. National Strawberry Ice Cream Day is also on Saturday. No. I can kind of take a relief strawberry ice cream. It's okay. You know, it's probably in the... What do they call stuff?

Neapolitan? Yeah. Second or third. I usually go chocolate, vanilla, and then I may or may not even get to the strawberry. I could take or leave vanilla just because I feel like that's plain. Yeah. You know what I mean?

That's plain ice cream. But I'll mix a little bit of the chocolate with the vanilla. Sure. To make it, you know, kind of mixed. Sure, yeah. And then that way I kind of have two chocolates. One's a little lighter chocolate. One's a little lighter chocolate.

You ever think about throwing the strawberry in there? It's like a chocolate-covered strawberry? Never, ever. Really? Never. Not once. Read my lips. No. That might be the only thing.

time that that has been actually really relevant to a conversation. I just like pushing it. That was amazing. That made me very happy. Yes. And lastly, for January 15th, Saturday, January 15th, it is National Use Your Gift Card Day, which makes sense. Christmas was, you know, a month earlier.

It's like reminding you to use your gift card. I bet the companies that issue gift cards hate that day. Yeah, they don't want to use it. Because they're counting on you losing it. Exactly. Because they got like a 10% spoilage built into that. Oh, yeah. Exactly.

Breakage. I remember those days. So Sunday, January 16th. I really like this day. International hot and spicy food day. Oh, I love hot and spicy food. I do too. That's Sunday.

Sunday. So you need to celebrate. Make sure you get some, I don't know, spicy Sejuan or something. I get some Vindalus, some Indian stuff. Yeah. I like that. Yeah, get number eight, eight hotness. Like when you order like, you know what number you want?

Like at the, what is it, Indian food they asked that? And they had Thai food. Yeah. Oh, yeah. The Indian thing they say is like maybe one through five and then they have like Indian hot. Oh. And that's the one where you're in fuego. Yeah, you're on fire.

On fire. Well, you can cool it down because it's National Fig Newton Day. Oh, Jesus. Wash it down with a fig Newton. Ugh. Yeah. On the list of cookies, I could never eat again and be satisfied. If I never saw a fig Newton again, I'd be happy.

It's pretty close to the bottom. Yeah. I mean, it's pretty close. Is Fig Newton the brand or the type of cookie? Anyone? I think it's the brand. Okay. So Fig Newton.

Because there's like generic fig Newton. Is the name of the cookie or the brand? Is it the name of the cookie? Not the brand? It's not the brand of the cookie? Interesting. I thought a Fig Newton was like the brand too. Yeah.

Well, it's kind of like the Band-Aid of the Band-Aid. Sure, Xerox, C CX, etc. I want a fig Newton. Remember the commercial? for fig Newton. Kind of weird. No. I don't remember.

I think it was almost like royalty. Like, oh, I'm a big Newton. I think it was. I might be botting that, but they should have been if they weren't. Almost like the gray Poupon, like, yeah. Excuse me, sir. Do you have a fig Newton? I do.

Yeah. Would you call me? Chucks the whole package. You can have all of these. All of them. Put it next to your fruit cake. Yeah. It's very simple.

I bet to you the average age of a fig Newton Newton eater is got to be like 72. Like median age. Median age of a Fing Newton fan. You would think eventually they'd just die out, right? Because you would think. But there's a day for it. Is there maybe like a dietary benefit?

Yeah. No. I don't know so at all. And on an interesting note, it's also National Nothing Day. That covers the Fick Nutons. Right? I can Thank you

Yes So I guess we should leave it at that But we're not Because we've got to move on And I'm Look Monday There were some goofy shit But it's MLK day

We're not gonna make fun of that And because that's like An actual legitimate holiday From someone that changed the fucking world Yeah that'd be a terrible move Well It would be It would not only be bad

But it'd be untruthful Because he was a great man That did great thing There's nothing really to. There's nothing even that fun with. So I'm not even going to put the other silly holidays on the stage with that. Oh, yeah. So we're going to skip to January 18th.

Okay. Important things. National Gourmet Coffee Day. Okay. I don't drink coffee. I get it. My energy drink is not in here. You don't fall asleep.

I know. Sponsors aren't going to like that. Actually, they'll like it because I'll be dozing off and be proof of concept. Yeah. Yeah. Mike's Hard Lemon, And then finally, on January 18th, as we scroll on our document, it is National Peking Duck Day. Peking Duck is delicious.

Have you had it? Yes, I have. It's fantastic. It is good. And they have got a day for it. That might be one of my favorite, if done correctly, one of my favorite meals, Peking Duck. Yeah. Really?

You swear to God. It's delicious. I mean, I like duck in general, but Peking Duck. done correctly. Crispy on the outside. Crispy. Mm. Now I'm hungry.

Real nice. Nick, go grab us some Peking duck real quick, if you don't mind. Yeah. I think he has that coming in for the, you know, the after party of the episode. Okay. You know the parties we throw after every episode. Wild parties, yeah.

Yeah. Yeah. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A redcast, social media holiday segment. That's my favorite. Yes. Oh, good stuff.

It doesn't get old. At least for us. Please for us. Everybody else is like, please stop. Yeah. And wait, I hear something. Trends in the Metaverse. If you listen to it closely, it even comes to like, it goes out of tune there.

It does for a second. It's like, yeah, there we go. Well, it really is. That's real for you. It's jarring. Jarring. Jarring. So today's trends in the Metaverse, which there was a bounty of them, a bounty.

I'm excited. And I did see this quote. It said, video games today already do with the Metaverse just promises. I was like, hmm. Okay. I was like, is that a deep thought or is that a handy, handy deep thought? It's kind of a deep thought. I guess.

Anyway, I thought it was mirth noting. Yeah, I don't know. Yeah, it's kind of true because you can go, you kind of escape in the video game and you're kind of the player. If open world stuff. Yeah, I mean, you don't have goggles on and it's not VR or whatever, but, you know, it's kind of. You still immerse yourself. Yeah. Yeah.

So we'll see what happens. Okay. There's a lot happening in the metaverse and there's been some points raised. We've raised, you know, like some potential jobs that could take place. and someone raised us and you know, we have fun on the show. Sure. We joke about certain things, but this is actually not meant to be a...

I almost think I had to put the preface there when we're not kidding around. This was a serious article. Someone's saying that the metaverse already needs a constitution. Because it's going to go south in a hurry if we don't set up rights and responsibilities for every American in the metaverse. I mean, what's going to happen? Well, I think the point they were making was we've reached this point where in the real world, digital things like social media are impacting elections and are detrimental in ways.

And because they're not governed completely the way they should. And so the point being made is the moment. Metaverse needs a Constitution sooner rather than later to make sure we don't doom ourselves again. Okay. I mean. Because a new world's being created, Joe. Get after it, Metaverse. I'm not sure what.

Yeah, yeah. Better get on that. I think you and I should draft the Constitution. The first, you know, amendments. Not the Constitution, do the amendment. Wait until it's done and then be like, hold on. Yeah. We're going to amend that. We've got to change.

Yeah. I'm down for that. Just let me know. Exactly. We're in. We're in. We won't be the originators of the Constitution. We'll be the framers of the Constitution.

We'll be the amenders. We'll be the DECDs. That's not right. That's not right. We're going to get this right. And one of the things I thought was interesting, the New York Times wrote about it. There was a bride and a groom that were getting married,

and they work for a company that's in Metaverse, like has a world. already like a VR world. Sure. And they did their whole wedding ceremony in the Metaverse. All right. With all the guests and everyone else and them, I guess they were all wearing VR goggles. I didn't see imagery for this article, just the article itself.

And what if they were all in the same place? I can't. I think they may have all been, like where the office takes place. Maybe. I'm taking some leaps here. Yeah. But they were all obviously avatars and they were in a VR world. and the whole wedding took place there.

I mean, I'd struggle to take that seriously. You know what I mean? Yeah. Because any, I mean, what stops somebody from just like in VR just running up there and like pantsing the groom or something like that? Hey man, you got some meta sand in my fucking eye when I was going down the aisle or whatever. The meta rice or whatever. I caught the meta bouquet. Oh.

It means I got to get married again in the metaverse. Oh, no. I mean, are you married? in the metaverse? Does it carry over? Is it carry over? Are you cheating? If you're in the Metaversion, you get married? Is it against the law? That's why you need the Constitution, Joe. That's, you know what? We just solved it. That's why. Exactly why. Yes, you do. And so, yeah, someone got completely married. And supposedly the groom resembled Jeff Bezos in the metaverse. Exactly. And the bride looked like his ex-wife. Yes. Whatever, whoever that is.

It's like, you know, you hate your marriage now. It's what you try in the metaverse. You try it in the metaverse. That's amazing. Maybe getting divorced in the metaverse won't suck as bad, you know? I don't know. Yeah. Well, I mean, you wouldn't have a whole lot to split up, I guess.

What if you had, you got to spit up all your NFTs? What if you had meta kids? Who's going to get? Oh, yikes. How do you do that? Hmm. Do you adopt? I don't know.

You'd have to adopt. As long as I get his best or his or her best skins. Yeah. From the metaverse. Like get their, get their hair, you can have their legs. They're, you know, you know. Okay. Waste down.

You're saying waist down? I don't know. Yeah. Yeah. Okay. I don't go. Whoops. Yeah.

Yeah. Yeah. You have to split up all your NFTs and your digital artwork on your digital yacht. You get half the yacht. It's like a Lego yacht. It's like split in half of the other. And it sinks to the bottom of the meta ocean. Split up all your NFTs.

It's hilarious. I want the I've got pirates gold at the bottom of the meta ocean It's the rest of my yard I'm gonna go I'm gonna go Meta scuba diving

You know Get the meta treasure Carefully you don't meta drown I think there's gonna be all kinds of scavenger hunts In the metaverse Well there's already what's it called Geocaching

Yeah right people do that Right Nick you love that Now he's a geocasher Is he? Nick is his character now He's a pretty normal guy to be honest. Well, let's not go that far.

Well, okay. Normal for around here, I guess. Can I just call out how cool your t-shirt is? Thank you. And we're not even in the metaverse. That's the second compliment I've gotten on this today. Double there. Double there.

That's a classic. It's a great show. It wouldn't actually be as cool if it wasn't the green statter of the slime. Slime with the, would you call it salmon colored shirt? I'd call it salmon. Yeah. I'd call it salmon. It's eye-catching.

Yeah. I like it. People seem to love it. Double there. So there you have trends in the metaverse. We'll call them trends or stuff. Nick, do you hear that? I don't know.

Where is that? I think you're not. You guys can hear it. I think we're the only ones that hear it. Okay. We're hearing voices now. Oh, it's a mutual hallucination. Auditory hallucination.

Auditorial hallucination. So moving on to our actual news topics, all that was news if you asked me. But just wait until I pick up the cup and drink out of it too. Yeah. This comes from the marketing dive, the marketing dive.com. They always have great articles. We go there a lot. So go check them out.

But they have an article out that's about this notion because we've all of us just talk about canceled culture. And everybody's like, okay, is this hurting brands? Like if they say things, they do things. And if you ask people if, you know, something that was perceived to be, maybe something they would get canceled over. Sure. About half people say, yeah, I will cancel them.

that that will cause that. I am not going to use that brand anymore or whatever. But in reality, only 25% say their loyalty to a brand may prevent them from actually doing so. So they 50% say they're going to, but the reality in practice ends up being about half. I'll break that article back. That's what it breaks down to.

I would probably fall into that camp where I'd be like, oh, man, I'm not bad at publics or whatever. and then I'm like, well, that's real convenient. Yeah. You're like big red gum. They,

they offended, I don't know, Indians or something. Yeah. Which has nothing to do with it. They didn't, though, did they? They did not. Okay.

But then you're like, and then you're like, man, my breast stinks. Really like that gum. In the, in the checkout lot. Yeah.

Well, I'll have some big red. It's called a lack of principles, I think, at the end of the day. Or lack of memory. Sure. I think our memory is fleeting.

Oh, yeah, you forgot. I think we ought to maybe we created like an app that's like it's like your to-do list, but it's just reminding you of every brand you were supposed to have canceled. Oh, can you imagine? Like you scan it with your phone and it's like, oh, their parent company is Nabisco and you said you weren't going to remember. Yeah. I think if we did that though, no one would buy anything from anyone.

Starved to death. You know, right? Yeah. You have to go hunt your own food or something. Yeah. Which in itself canceled. Canceled. All the way canceled.

So interesting little study there. Avocados from Mexico is routinely in the Super Bowl There's several Super Bowl articles And they're going to be coming back to the Super Bowl this year Okay And they're rolling out a multi-channel campaign That will see avocados placed on the digital shelves of 40 retailers Huh?

I'm in the game and I was like, okay I was trying to get there without having to read, you know, the entire article. Let's be honest. Like, we got only so much time around here. Right. But in all seriousness, I was like digital shelves of 40 retailers. Did you find out what it mean? No, I'm guessing it means like their e-commerce online channels and or placements and or, you know, all these stores have digital kiosks now.

Sure. So I'm taking lots of leaps here, but an assumption there. But they're going to have a commercial there. They're going to point to all their digital activations. And we'll see where it goes. So not Metaverse digital shops. No. Because that would be.

That would be kind of cool. Alacados or Mexico should already be in the Metaverse. It probably is. You know, it probably is. They taste much better there. Mexico or the universe? Both. Sure.

Mexico is better in the Metaverse is what I hear. Yeah. Much safer. So much safer. You can, yeah. The worst thing that happened is your NFTs get jacked. Right. By a meta drug cartel.

Meta cartel. The metanarkos came and they got my cocaine in a few. The rival cigar or meta gangs. Cigar. Sure. I don't know. I'm trying to think of something unsurious, but, you know, something associated with, I don't know, the tropics. Yeah.

Cigars would work. You know. There's probably Mexican scars. Yeah. There has to be. I think I've had more. Taco Bell is returning to the Super Bowl after a five-year hiatus. Oh, good for them.

Taco Bell is back in the Super Bowl announcing that it will release an ad for the big game. Okay. Celebrating its 60th year anniversary. 60 years. It's 2022. So that would take us back to Nick, math. 40s? 1960.

50s? 50s. We really do need your help. No, 60s. Right, 60s. 60s, right? Yes. Is he playing Candy Crush?

I think so. Okay. On top of the screen. Sure. So Taco Bell is coming back. They're doing a, they're celebrating a modern expression of Liv Moss. Are they bringing out a new product? I heard that the Mexican pizza is coming back, which I'm actually quite happy about.

It's delicious. One of my favorites, they took it off the menu. Okay. It wasn't on the Taco Pass. I did not get the time. I told my son about it. He was like, oh. let's get it.

I was like, ah, then you got to go there. Yeah. When you can drive to Taco Bell, you let me know I'll get you to Taco Bass. He's not driving. You don't let's slow him drive.

13. He looks like he could. If he got pulled over, he would probably just be like 27. It's a 13 year old. We had to just shave the mustache again because he was starting to look like freaking Clark Gable with the pencil mustache.

Yes. I would like to sing that. Yeah, I'll take a picture next time. Yes. So Taco Bell is back in the Super Bowl. Have you played? played this game already. This is in like, it's in my Twitter feed all the time called

wordle. I have not. W-O-R-D-L. I'm, I've heard of it. So basically, you get to try to guess the word of the day. And it shows up as like an ad, like in your feed on Twitter. Sure. And or any of the other things. But supposedly it's free. And even the download, like, the game is free. And like all the ad publishers and, like whether it's Android or like Google's play or excuse me Apple's app store sure they're punishing them because they have a they're their free model and they don't have like all these fees and different things and they're actually circling them back to like their own website which they're being smart

to dot pay all the other players their percentage right and so they're being punished by I guess how they're showing up in the algorithms and different things like that really yeah Maybe that's why I haven't really seen it. Yeah, which is why I wanted to bring them up because I think you should go support them because I think they're doing what is a smart play, which is trying to have that one-to-one relationship. Yeah. Instead of relying on the app services and sharing all the revenue.

Right. Should be much more selfish and keep it all to themselves. I mean, it's smart, right? Yeah, it is. It's smart, but now they're being punished by the app stores. So what do you have to do to get it now? How do you get it now? I think you can get it.

I think you can still get the game. I don't think they've been able to like completely get you from get it. but they're, uh, they're just hurting them in like the results, not showing them as much. I'm going to download it. Yeah. Wordle. We're done with this. W-O-R-W-R-D-L-E.

Yep. So, uh, give them a shout out. Suck it, Apple. I'm gonna, like, I kind of like quick, easy games, too. Like, you know, like I have a lot of, uh, I don't know, investment of time and energy. I like trivia games. Yeah, I like trivia. I don't know how it's good.

I'm, certain trivia I'm good at and certain I'm not. Like, you know. Sure. BORon. BORON. I said boron. I was like, sure. Like stuff on science.

Yeah. That's a little bit. Pop culture, music. Sure. I can hold my own. A little history I could get in there. I get it okay with history. Sure.

Yeah, the science and nature ones for me are like, eh. Yeah. Pass. Exactly. Have you heard of Lyme? It's an e-bike. A company? Yes.

E-bike. Yep. Well, they're coming out with new versions. that have swappable batteries, make them a little more, I don't know, usable, portable so that I guess you don't just have to charge them every single time. You can swap the battery in and out. Sure.

And I don't know if you've been to, it was funny. It was before COVID, in which seems like yesterday in some ways, and then in some ways seems like five years ago. But when you, I went to New York City like the last time and even like, you know, it was San Francisco or San Diego, you know, they had those little rental spots, you know,

where you could get on like little e-scooters and things like that. They were laying everywhere. Like, because you could leave them where you want because they were all with GPS tracked. Yeah. And I was like, there's fucking scooters laying around like every corner, like junking them up.

Atlanta has that issue as well. And I'm like, what the hell is this? They're called bird, scooter. There's one called bird. There's one's called lime. So did you know there's a whole...

I think limes are actually full size bikes. But like, I think they might make scooters too, but I think they're e-bikes. There's a whole. subculture of people that charge those, and that's their job. They'll go out with a truck, pick them all up, charge them at their house, and you get X amount for however many you charge,

take them back to wherever they go. It's a hustle, I guess. It's good hustle. You have to do it overnight. Yeah. I like side hustles. Yeah, maybe we should do it. We don't have those here.

We don't have enough here. They probably ban them, like, because they, you know, downtown. I mean, you could walk from the beginning of into downtown. Yeah, pretty easy, but I'd rather have a little e-scoater. Yeah. You know? Yeah. So I had a golf cart here for a little while and then it's kind of where the golf got in the way?

I need new batteries. I've tailored it out of here. Okay. I didn't got the batteries. Would it have been easier just to get the battery and drive it out? No, because you have to have six batteries and it's best to take you somewhere to let them do it. It's kind of pain the ass. Okay.

I didn't. It's not. It's, yeah. Well, just let them do it. And most of them won't charge you that much if you buy all the batteries from them. Sure. Because they have all the equipment. They do it every day.

Yeah. If you have a setup for it, it ain't that hard. But I didn't realize it was all that. I thought you had cables connect because there's six different batteries on this golf cart. Some of them have eight. Jeez. And usually you have to take the screws off the cables off a certain way. You got to remember how they kind of went on.

Yeah, forget it. Because they all kind of, I don't know, daisy chain together, so to speak. Can't believe I remembered that term. Yeah, I've heard that in a minute. Yeah. I would pay someone else to do that as well. That sounds like a pain in the ass. Exactly.

And so we got to get that thing recharge because that $100. feed him having to walk to get my sandwich. Yeah. Unacceptable. Unacceptable. Jeez. Yeah, exactly. That's our news for today, friend.

Oh, that was good. Yeah. Tight 47 minutes. Tight 47 minutes. Tight 47 minutes, 23 seconds. Yeah. Just like always. Eight minutes of which were, you know, reminiscing.

Recalling a story from our youth. Yes. And if you learned anything today, kids, it's, uh, don't, if your friend has a, as a wedding in New Hampshire and you've got to drive, uh, 17 hours to get there. Yeah. Just fly. Just fly there Yeah

Just fly there. Although we did We did stop in Manhattan We did That was fun That was fun That was fun What I remember of it Yeah Jason Casale

Oh yeah We stayed in his very small apartment There was about the size of this room Remember that That would be generous I remember walking down the hallway Of that apartment building Being like

Oh the walls are both right here I'm having to turn sideways a little bit Yes Not great Not great But fun Very fun Good memories

We had a good time Cool What's been a good week Yeah. Appreciate you. Appreciate you, man. Hey, you know where to find us. We're at the radcast.com. Search for all this content.

Search for eight minutes of fun at the beginning. Old stories, you love it. I'm at Ryan Alford on the platform. Go check out Joey Joe and Sean. Check out radical productions. It's coming soon. More teasers. More than you want to hear.

Too much. Too much. It's going to be fun, folks. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web, at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.