Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, January 21, 2022: Microsoft To Take Over Gaming Industry

Episode Date: January 21, 2022

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric discuss Microsoft’s new deal that will place the company to a leading spot in the video game industry and the Forbes Top 10 Youtube earnest of 2021.Here are today’s topics:Oscar Mayer Introduced "Bologna-Inspired" Face Masks That Poke Fun At The Self-Care Space.Marriott Seeks Tiktok Creators To Drive Content Around Loyalty Program. Why Applebee’s Is Turning Its Customers Into Marketers‘Tiktok Is Changing Small Brands’ Lives’: How A Startup Drink Brand Is Using The Social Platform, After Going Viral On It.Forbes Ranks Top-10 Highest Paid Youtube Stars.Twitter Billboards Highlight Historic Celebrity Tweets That Prove Dreams Can Come True.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anything exciting hit your radar this week? Yeah, there's a big emo festival. When We Were Young Festival. As long as Averill Levine gets an hour set, I'm out. But you've got to... Still hot? T-day danks. Revisited. Buying Activision Blizzard for $70 billion.

I saw that. What's 70 billion amongst friends? Drop in the bucket. Yeah, like light investment. I will say this. I was going to have the video up. I took some video. I did play Roblox with my kids.

Nice. We got in Nike land. I do have it on my agenda to go check out Paris Hilton's like Paris World. I'd have to do that one after the kids are in bad, you know what I mean? Yeah, that's Roblox after dark right there, buddy. Yes. You're listening to the Radcast. If it's radical, we cover it.

Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, January 21st. 2021. And I'm joined. As always on our marketing news and news of the weird episode. Joe Hammerick. Hey, Rye. Hey, buddy. Hey, how you doing? News of the weird. That's, I mean, why haven't we been calling it that? I don't know. News of the meta. I don't know. Yeah, everything's news of the meta weird. But the metaverse is weird anyway. So it's kind of like it all goes together.

It's very meta because the metavert. Yeah. Exactly. Got it. How's the week been? It's been good, man. It's been with the snow thing. a little weird. Snow be getting, did come. Kids are out of school, I guess, still. Still. I don't know.

Are they going back tomorrow? What do you think? I think with the COVID thing, probably like, and the chance of snow again. Yeah. Like, I think, I'm in Monday,

I guess, go back Monday. Yeah. Right. Yeah. Yeah. But six inches of snow in Greenville,

South Carolina is a big deal. It's something. Yeah. It's a big deal. And it's my yard is still pretty much covered in snow. Yeah. But I mean,

I guess we're worried about ice now. Yeah. Freezing over. Yeah. It's like 45 degrees outside right now. I know. It's raining again. It is.

I actually battled a little bit of a stomach bug this week. Uh-oh. Not pleasant. Uh-oh. It was in food poisoning situation? I don't know. It was like a 48-hour thing. And no bueno.

Where'd you eat right before that? Let me, I've been eating bland. I've been on like a low-carb diet. We're headed to the Caribbean. You look great. You look great. Thank you.

I appreciate that. You're handsome. And, And the, I'll give you a thing for that. Sure. The, so we're headed Turks and K Coast in February with the family. That was the boys' large gift. We'd give them a giveaway.

Experiences. We're an experienced family. And so I've got to be able to get into my banana hammock. And, you know, and I got to make, you know, things look as big as possible by shrinking my waist. Sure. Sure. You shave around there, I think is what they say. If you shave, it gets a little bit.

bit extra right nick yeah he knows yeah nick knows he's he lost banana hammocks he does the uh are you wearing one right now under the picking under the sweats he doesn't talk about it yeah but uh the uh the uh yeah yeah so anyway my my my my dad's been so bland i don't think it could have been something i think i definitely caught a little a little flunk it's not great yeah but i'm on the rebound on the men i feel great today and uh happy to be joined by my not sponsor to Lonnie new energy drink. Still, Bruce Buffer, I'm calling you, dude. It's time for your energy drink to be the sponsor of the show.

So, Alani did get all this free pub. Yeah, I mean, right? I mean, though it is delicious. They don't want us to start giving them the Mike's Hard Lemonade treatment. Yeah, exactly. And it might go that direction if it doesn't. I mean, it's not a threat. It's not a threat.

No threat. Just who knows what will happen. It's not a threat. It's a promise. I mean, Mike's Hard Lemonade sales from what I understand have tanked. ever since we started talking about it. Yeah, they've gone down at least 0.0001%. Probably. Probably more than that.

Yeah. But probably not. They're probably doing the best thing ever done. Yeah. He's probably going on it. It's had a reverse effect. It's left on the radcast. Those two jerkoffs don't like it. Let's make sure we buy as much as we can.

Exactly. So anything exciting hit your radar this week? Yeah, well, I don't know how exciting it is, but we briefly talked about it. There's this big emo festival When We Were Young Festival And it's got like I wish I knew how many bands

But it's got Averlovin Paramour What was the other Jimmy Eat World? My Chemical Romance So many bands That people on TikTok Have been saying that it's potentially fake Because it's supposed to be from 11 a.m.

To 11 p.m. on one day Everybody's doing the math Like how long are they could play? They're like well this So everybody would get about 22 minutes or whatever It's going to be interesting to see what happens As long as Averill Levine gets an hour set, I'm out. Well, she won't play without an hour set.

Right? I mean, come on. Give me a break. Yeah. But you got to. Still hot? As appearance-wise? Yeah.

I don't know. I'd see you at all. Any idea? Yeah. She probably looks about the same. Yeah, maybe. Okay. Well, she was cute back of the day.

Sure. I think I'd be just because it was the whole persona, you know, mad girl. Cute, skater girl. Yeah. All that. She's, I, you know what? Who fucking knows? Yeah.

Who knows? Probably. I'm sure she'll come scream and yell and do whatever she does. Jump around. Yeah. We'll see how that goes. I'd almost be interested to see if it is fake. It'd be the funniest thing ever if it was.

So a couple of the bands have tweeted that they're going to be there or like sent out messages, but it's like literally how you don't have time. There's not time for it. If you look at the list of bands, it's like this long. As long as it doesn't turn into what happened at like the Travis Scott Festival. Like, you know, like. It's put on my own. I don't even mean that.

Like, you know, we joke a lot on here, but it's like, geez, like, get it together. Sure. So it's put on by the same people. It's put on by Live Nation. So it's like, is that going to happen? Emo people don't really stampede, though, do they? No, they don't. No.

They drown. Maybe these people are drowned in the tears. You've got tears that we cried. Yeah, the crying tears of lakes of, I don't know, angst, teenage angst, revisited. Oh, my. It's a concern. Yeah, it is. Yeah, it's been a good week, though.

We'll see. We'll report if the Emo tour carries on. It's not even a tour. I mean, our one day event, one time only. One day. We should get tickets on sale this morning. Well, you should get them. Nick?

Nick, get them for us. You can go with us. He's in. He's ordering them right now. Okay. He's a multitasker. He is, for sure. We had good guests on this week. Maybe someone you've heard of.

Heidi Monta? Absolutely. From the hills. Ironically, the day, I don't know if it was good luck or bad luck, their reboot of the hills was canceled like the day that the Rackcast came out. I don't think that it was totally unrelated.

Spencer and Heidi, who've become friends, told me they weren't, they, it was expected. So, yeah. And I think Spencer and Heidi got a little something in their sleeve. They're working on a couple TV projects, potential TV projects.

Spencer and Heidi's become friends with you, because they should be friends with each other already. Yeah, they're definitely friends with one. another. Okay. They've become friends with I or me or whatever, you know. Spencer and I text here and there. Bragg.

Well, we do some work for them. Sure. So it's all good. You're a popular guy. Hey, you know, I'm a nice guy. You really are, you know? That's what everybody says. Yeah.

Don't change their opinion. Why is Nick shaking his head, no? What does that mean? What does that mean? But yeah, good episode with Heidi. Very transparent about their ups, down, sideways, everything since the big show. Even the Hills returns and everything

and starting a business. I thought she was very transparent, really real. And then next week, got one of the hottest songwriters and producers. She's out of hands in all kinds of stuff, but definitely writing songs.

Jenna Andrews written some of the biggest hits for BTS, no matter how you are with Korean pop. Sure. You know, BTS is probably one of the hottest, I don't know. Oh, yeah. Under, what, 21 bands?

in the world. I don't know how old there. You mean they're under 21 or like the audience? Probably. I don't know if I could name a song, but I bet you if I heard one, I wouldn't know what it is. Oh yeah.

Like butter or dynamite. You've heard them. Dynamite I've heard. You've heard it. Yep. On the radio. Yes. And so she's co-written or written some huge hits.

She's got a lot going on. She was really cool, really talking about her journey and, you know, what it's like, you know, in the music business now. Yeah. Kind of. Pretty cut throw probably.

Yeah, the ups, downs and strangeness and a little bit of everything. But Jen was awesome. She's very dynamic and extremely talented. So that's next Tuesday. Cool. I'll see you next Tuesday. See you next Tuesday. So, yeah, it's been a good week.

And lots on the horizon. Anything else come to mind? No, I think that's, I think that shoots it. I mean, I think the weather and the Emo Festival are really the things they got on. Oh, it's on your radar, right? So now we're going to get to. everyone's favorite segment there. What is it? I'm not sure. It's time for another absurd holiday. There's no shortage of dumb things to celebrate.

A redcast, social media holiday segments. Exciting. I had to let the synth play through. I like it. Yeah. There's nothing bad about that. No. It's, it's gotten quite the comments on social here. Like people are like commenting the whole line back to me. Oh yeah. With the yeah. The yas, I mean, the yas, we engineered that. We engineered the yeah. It's very important. It is. And it's just the way it comes out. Yes. Yeah. Yeah. So today's January 21st. And as we get into our social holidays, we always like to add the disclaimer of, you know, we like to have fun. But we like to call out some important holidays that need to be on your radar that can't be missed. And, you know, we laugh sometimes. But this first one, I mean, may or not be something you laugh about because it is international sweatpants day.

That's pretty serious. Yes. It's pretty serious. Had I known, I would have worn it, neither of the spring sweatpants. Nick did. Nick came through the clutch. So you must have known. And we both have jeans on.

It's not National Jeans Day. When is that, do you think? It's got to be coming up soon. Sure. We've cycled through a lot of them. I don't remember that one. I don't remember Jeans Day. You know what's great about this segment is the fact that

I think by the number that get added, there seems to be additional ones added next year. So I don't know they'll ever repeat. We might repeat some of the same days, but there's new ones every year that get added on today. It seems like it, doesn't it? Which means people need to continue to listen. It's vital.

What if you miss it? Because next January 21st, there's got to be at least two more. How would they ever get this such advance notice as day of notice? Yes. So if you're listening here on Friday morning, get your national take a picture of your sweatpants

probably like got a day off or something or sure maybe you just don't work work from home or work from nowhere sure unemployed you definitely have a sweatpants

that's the uniform for unemployed just some sweats and fuck it right I mean yes and while you're doing that it's national granola day

today as well okay so cool cool I guess I don't hey I like granola bars I like them I don't you know what are the ones that everybody always makes fun in the nature zone nature's take a bite and it turns to dust and it instantly is all over you immediate crumbs crumbs everywhere and I like this the green packets

they're good yeah it's very tasty they're good but they get literally everywhere yeah I'm like eating them in that car going uh I get bad at the kids like having crumbs and it's like it's like bite and it's like I'd like to see slow motion of what's coming out of my mouth, the gulg everywhere else. It's an explosion. They disintegrate. The second you take a bite. Yes.

Total disintegration. And it's also, I mean, we were going to practice this ahead of time or even do it, but we're going to just let it stand on it. It's a national hugging day. Okay. So if you're out there and you're hearing this, hug a, hug a cop. Hug a friend. One more boys in blue here today.

Yeah. But no, hug anyone. Hug anyone around you. I'm going to hug my wife today. You are? Yeah. What a treat for her. I know.

That's nice. If I'm... I see her. Well, that's fair enough. We have like 17 boys' games today. Oh, yeah. Practices in games. On Thursday.

Oh, yeah. Thursday's a busy night. Yeah. But if we see each other, we'll... I'll give her a big hug. I'm going to hug my son when I get home because he's at home. Yeah, because no school. No school.

My kids are up still. My kids are actually above us. They're e-learning above us. We're in our studio and we have a little floor above us. Are they really? They're actually right above us as we speak. They're e-learning up there. E-learning.

That's... E-e-e-e-e-e-e-e-citing. Right. Okay. Hey. They're probably finding a way to dump water on us or something up there. Yes. Which would be hilarious.

That would be funny. And lastly, today, I mean, I don't know how you would already not be aware of this one, but it's Squirrel Appreciation Day. Yeah, no shit. Obviously it is. Obviously. Right. I mean. I had a baked squirrel for breakfast, man.

Oh, I fried one. I fried one up. Yeah. I appreciated it very much. Have you tried baked? Have I eaten the fried squirrel baked? Is that what you're asking me? Yeah.

That's the only way I eat them. No, I haven't tried it baked. You put a little lemon on there probably? Yeah, a little lemon takes away the gaming is. Sure, some capers. Yeah. Maybe for lunch. Yeah, a little squirrel appreciation day.

Sure. I don't know what the hell that means. Because I mean, why would squirrels do nothing but kind of cause havoc. You know, they eat through wires. They don't know. Yeah, the last time a squirrel did anything for me personally was never, ever. So. That one time.

I don't know. Nick? Any squirrel related? No, no. None. Exactly. So out there, celebrate your squirrels. I guess.

Or appreciate them. Yeah. I'm going to leave some nuts on my front porch. Yeah, you are. Okay. Careful that hug. You might leave some more nuts out there. Hey, look out.

January 22nd. Tomorrow, Saturday. This is, just can't be taken lightly. No. It's answer your cat's questions day I am not looking forward to that Hallelujah I mean I have a feeling my cat

Has got some pretty serious questions I think so I mean Why are you feeding me kibbles and bits and bits and bits Right yeah what questions could they possibly have I know like How are they going to get those questions asked How are they going to articulate the questions? I'm not sure

I don't get it. Answer your cat's questions day is Saturday, January 22nd. We're going to leave that one there because I don't even know where to go with that. But this one, hey, this makes sense. I'd like to say that I celebrate this every day. Sure. But it's also celebration of life day. All right.

I think we should all celebrate life every day. Every day. You know, I'm sure it probably relates to like a disease or something and I probably shouldn't be making light of it. But in all seriousness, we should celebrate our life every day. We should. It probably, but you're probably right. It's probably like people who have survived something bad or something. Maybe.

But, you know, our show notes did not cover that. So as far as we know. So, you know, our ignorance is bliss and just know that, hey, if you're listening to this, be thankful. Yeah. Because I am. We're alive. And we're on the radcast and what could be better? Nothing.

Very few things. Very few. Other than having one of these, National Blonde Brownie Day is also Saturday the 21st. Okay. That's pretty specific. Yeah. It's not a brownie. It's a blonde brownie.

Not National Brownie Day, but it's National Blonde Brownie Day. Okay. Yeah. Those are pretty good. Why's it got to be blonde? Blonde brownies have more fun? I don't know. Hey, there it is.

I like it. And you know what? You can put on top of it because it's National Hot Sauce Day. Okay. I thought you were going to say hot fudge, but that's hot sauce day. You put some hot sauce on your blonde brownie. Oh, my God. You know, a little weirdness.

You big hot sauce guy? Oh, yeah. I love hot sauce. Yeah. Have you, what's the hot? You go to Firehouse subs and, like, get like four different samples. And they,

I think they don't think they do that anymore because of COVID, but like they used to. Oh, yeah. Probably not. You used to have like all the hot sauces. Oh, yeah. They had all lined up. Yeah. Back, back wash.

I, uh, I got a pack of that. You know the show hot ones or like the podcast or whatever? I got a pack of those. And, uh, those things. are no joke, man. Like the mildest one. Super. Oh my God. Super in fuego. I haven't even tried the other two. I mean, looked at them because I don't want to hurt myself.

It's crazy. I'll bring some in. My lips. No. I like hot sauce. I'll do it on the show. Okay. We'll make this in a fear factor with the hot sauce. Remind me. I'll bring in a couple different ones. I like it. And, but I do love hot sauce. But if you're like the social media manager for Tabasca, sure. And you haven't already planned. Surely they have something planned already, right? Sure.

Oh, my God. You're on Texas Pete's social media. I actually going to, on Saturday, we should look this up, see how many people are, like, posting about, like, their favorite hot sauce. If they don't, it's a huge swing and a mess. Yeah. They obviously didn't listen to the radcast yesterday. Day before.

To get ahead of it. Sunday, we've got two days, two big holidays, first national handwriting day. Okay. This one might be dying of slow death because how much handwriting do we do anymore? Not a lot. They don't teach cursive anymore, right? I don't think so. I don't think so either.

I don't, yeah, I write my little post-it notes. I might have the worst handwriting of anyone on that. Mine's pretty bad. Pretty bad. Look at it. I've got a billboard over there. That's not great. Mine is a mixture of cursive and print.

Yeah. It's pretty bad. Yeah. It's pretty bad. Yes. And it's also national. pie day. Okay.

So a lot of sweets this weekend. Pies, blonde brownies. Sure. Hot sauce. Hot sauce. Cranola. What's your favorite kind of pie?

I don't mean to put you on the spot. Peanut butter pie. Really? Yes. Really? Peanut butter pie or my wife makes this. My wife. I did it.

In a life. She makes it very good pie. I'm going to talk about that the rest of the episode. Please do not. I will not do that. No. Read my lips. I'll even give it to my stuff.

Yeah, self-inflicted. Self-inflicted. She makes this, like, it's made with, like, whipped cream. It's really light. Sure. It's got like a cookie crust, you know, whatever, basic cookie crust. And then it's like whipped cream and fresh lemon juice and maybe like carnation milk or something. Sure.

Like some combination of that, it's super light, but it's really good. So my favorite kind of pie is a lemon meringue pie. Okay. Then you'd like that. Yeah. It's getting in the same family. Any meringue, I like a meringue. Key lime pie is not, like the right, like real key lime pie.

Yeah. Like the real deal. Not the, not green. Like, it's got to be like that yellowish color. With key lime's. With key lime's quite tasty. Oh, yeah. I might have some pie.

What's, is there. Hallelujah. This is, I feel like this is another situation where someone from Radical should have had some pie here. With some hot sauce, say in a blonde brown. I feel like there's something else coming up too. Even though I'm meeting like low carb right now. Yeah.

Oh, that would be tough for you. Very tough. On January 24th, we have Beer Can Appreciation Day. Which also we should have. Yeah, I mean, falling down here. It is what it is. Beer Can Appreciation Day. Just the empty cans?

Just the empties. But we got to drink them so they get empty. Fair enough. We're drunk during the episode. Let's do this since we have a theme going, what's your favorite beer? Not ultra. Don't say fucking Ultra.

Don't say fucking Ultra. Your favorite non- Ultra beer. Oh. How about your favorite Imported beer? How about that? Okay. Probably Corona.

Really? I mean, like a... Man, that's the ultra of imported beers. Oh, like a Heineken, man. Hineskins, shit. Yikes. Sorry, Harnikin. You know, we did work for this company.

It's not imported. But it was a craft beer out of Atlanta. And I don't know if you've been to the Vortex in Atlanta. But there's a brewery down... It's a cool dive bar. Cool. Whatever. And there's a craft brewery down there.

It's called Atlanta Brewing Company. They also make this beer called Laughing Skull. And they made a really, really, it was probably the best like blonde brownie. Blonde brownie. Blonde brownie I've ever had. Blonde beer that was not too light, but it's definitely had flavor and not like, you know, it wasn't like an ultra. But it was a craft beer.

It was really good, laughing skull. Laughing skull. Yeah. I'll have to look for that. Mm-hmm. You could probably get us some. I can. Okay, well, get us a little sixer.

Let's get a sixer. Yeah. Keggerator. Speaking of, not to break up the obvious rhythm we have going here. Clearly. Where are we out on the fireball keg? They're back ordered. I literally, three of them could show up at any time or none.

Because I did order them on three sites. I put in the order and it says you're back ordered and they will ship when available. And I don't know if they're like they were so limited that they're never going to be refilled. Yeah. It's possible. Or the three we're going to show up And we're going to be like What the hell do we do with the year?

But they're not They can be shipped They're not the size of like a beer keg They're probably you know They have like a I don't know Seventy-five shots They're probably like I don't know Eight inches

18 inches tall And like 12 inches wide Like the Yeager Meister things Yeah you could put them in the freezer or whatever And if you got a big enough freezer But That sounds dangerous Well and I

I did want to remind you It's also National Compliment Day On January 24th Oh. In case you want to do anything on the 24th. You did a great job telling me that. That's awesome. Ryan.

Nick? Yeah. Great job over there as well. Yeah. Nick's doing a great job on the 24th. Nick may be very tired of us like deflecting things toward it. Yeah. He enjoys it.

He does a great job. And it's also a national peanut butter day on the 21st. Is that why I said peanut butter pie or is that coincidence? Totally coincidence. It's coming together. It is. It's all fitting together with these social holidays. Very.

Yeah. Yeah. Something covered. with the Illuminati, I feel like. Yeah. Maybe have a hand in this. Yeah. National peanut butter dash.

Chunky or smooth? Smooth. I got chunky, bro. Hallelujah. You used the wrong button? Was that the wrong button? Hallelujah. Hallelujah.

No. I'm talking about my smooth. My smooth. I'm trying to like hallelujah, my smooth into fruition. Yes. What about almond butter? Where do you land on that?

Yeah. Exactly. That's where I land on that. Oil on top of it. No good. No. I can, the reason I didn't give you.

you the on the chunky I actually like chunky peanut butter. Sure. I just prefer smooth. Smooth. Smooth is like sweeter a little bit. Yeah. Because the peanuts in the chunk, you get a little salt

situation. I may have to revisit the smooth. Yeah. I think you should. Okay. So there we have it. For another absurd holiday. There's no shortage of dumb things to celebrate.

A redcast, social media holiday segments. There we are. Echo. It gets me every time. It does. I don't know when we'll ever not. Usually your little segment audio,

your host don't talk about it. It just plays and then you start talking. It just becomes part of it. Yeah. But I enjoy it so much. I feel like I have to talk about it. I don't know if that will ever end. I don't plan on having an end.

Yeah. It never will. Maybe not. Or this. Trends in the Metaverse. Do you hear that? Is that you? That was me.

Okay. Yeah, from many moons ago. Back at a planet much further from here. Like my Star Wars, like that was me from the future. You made me cough. Reminding myself of myself. That was your, like a Bill and Ted's excellent adventure type situation? Yeah.

Where you come back and remember that? Oh. Wrong button. We got some malfunctions. Malfunction junction. Malfunction junction. So first. Trends in the Metaverse. Lots going on. Our entire episodes now, because this is like all the, in all the marketing news, it's NFTs, bro, or the Metaverse. And it's starting to get real.

We're actually working with some clients on NFT stuff. So it's becoming real, real, real, real, real. Really, real. The irony of calling the Metaverse and NFTs real is real. It's odd, but it is real. I'm real money. I know that. I'm still sighing at NFTs. There will probably be a point where I'm. I don't, but still. Microsoft this week. Sure. Is planning to buy, or the deal's already in motion. They're buying Activision Blizzard for $70 billion.

I saw that. And if you don't know who that is, they make things like Call of Duty. Yep. One of the probably the biggest gaming franchises ever. At least top five for sure. And then on the other end of the spectrum, which is big, but a little lighter. characters. Candy Crush is actually part of that.

Not quite the same is Call of Duty. No, but still big in its own right. Yeah. But they make other games as well. And so this will position Microsoft like right at the head of the class in the gaming space, as well as strengthening its hand

in virtual and augmented reality because of, I guess, where Activism Blizzard already was or some of their technologies and different things. So, Microsoft making, you know, what's 70 billion amongst friends? Dropping the bucket. Yeah, like light investment.

Dropping the bucket. The thing I heard about this that people were up in arms about is call of duty going to become an Xbox exclusive. You're not going to be able to get on a PlayStation anymore. Maybe. Maybe. I mean, if I'm Microsoft, I probably would. Yeah, why wouldn't you? A hundred percent.

You don't want anyone else buying on. Well, it's just about how much you can make them. If you get all the, if you get all the royalty. and you know Sony's not going away. It's depending on how much you make. Like you have to play, I'm sure there's someone smarter to me that's an economist or whatever.

Sure. That does the math of if we can license this and get X from Sony versus, or does it add more console sales maybe? Console sales and longevity to our lines. Someone can do those numbers better than me. Yeah. You know?

I probably. And to date, most of those, it's usually gone towards exclusivity. Yeah. When these deals happen or when someone has something, which tells me they've done the math and that, I don't know, that loyalty of keeping them in the gate or in the bus, so to speak.

I wonder how they would project the added console sales from making it exclusive. Could you base that on how many people from PlayStation bought it? Maybe. I'm sure there's like some spoilage or whatever. You know, like how many million people have bought the game on Sony? Sure. How many of those people you think will stay loyal to it, even if it moved to Xbox? And it's probably, you know, if someone truly only has a Sony,

are they really going to fork out 700 or 600, whatever the newest consoles are. Yeah. Just to move to call. Some of them might. Some of them have both consoles anyway now. Yeah. So what would be smart is if Xbox could somehow come out with a paired down console that just for that. Yeah, right.

It's like a cheaper version of the Xbox where I just want Call Duty. give a shit about the rest of Xbox. And there's probably guys that only play that game. Probably. I mean, almost like, you know, the old arcade box stands, like all that because, you know, that's what people play 80% of the time or something, you know. Well, there's professionals, right? Yeah.

That's all they play. Yeah, totally. So, and that could have anything bigger impact in e-sports and everything like that. If stuff's sponsored by Sony versus Microsoft or what gaming console, if, because there's a lot of esports for I'm Call of Duty. Wide-ranging effects. Wide-ranging effects. Wide-ranging effects.

but this takeover will make Microsoft the world's third largest gaming company by revenue just alone right there. What's number one? Any idea? Sony. Two? Tencent.

What's that? They're gaming console. Our gaming maker. They make games. I don't know. I don't know. Tencent. Yeah.

I don't know there are titles. But yeah, Sony, Tencent. I would guess it's games you've heard of. Where do you think? Isn't Rockstar? They make, what's it called, right? Yep. They probably haven't made anything a long time, though.

No. Right? No, you're talking about like when you play the... No, no, no, no, but that's funny too, though. Oh, yeah. GTA. Yeah. GTA, Grand Theft Auto.

Yep. There isn't been a new one out in forever, right? Yeah. A couple years, maybe here. Yeah, four months ago. It just came out to that. We just got a DM before this even launched. It said, what the hell are you all talking about?

It launched two months ago. They already know. I thought this was pretty cool. So Lamborghini is coming out with a carbon fiber space key that unlocks a limited edition NFT. So get this. Sure does. So they actually sent this material to space in 2019, this carbon fiber material. I think they were doing some testing of its limitations and strength and all that.

And they've broken it up into small, tiny fragments. And they have it as like a key. What's interesting is they call it a key And it's kind of this really cool thing Really cool look But the key doesn't like Obviously it's to the NFT But there's a QR code on the back of it

So It's not really like on I mean You're not like sticking it in your hard drive Or like I don't know In your Lamborghini USBC or your Lamborghini And magical NFT

It suits out Your QR code on the back of it So It's still pretty cool It's pretty cool And it looks cool And it looks like it's going to be super exclusive So they've got an artist that has not been announced yet that created the NFT.

So they're putting a lot of mystery and intrigue. It looks like another one of those NFTs, though, that's going to be so overpriced that, like, millions of dollars. I better just get two, probably. Yeah. You know what I mean? You should. I was going to get three or four, but put them in your meta-art room. Meta-bank.

Yeah. Meta-safe. Yeah, you're meta, I don't know. Meta-art room. Whatever that is. I don't know. Yeah. You're meta-basement.

I'm going to put mine in my meta basement Yeah my meta cross base Yeah Probably just keep in there for a while But this looks pretty cool I mean everybody's on the NFT bandwagon And why not? Because there's a lot of money in it right now

And then there's a lot of talk out there Of how these luxury brands are transitioning We've talked about some of them How them set up experiences And I did I will say this I was going to have the video up I took some video

I did play Roblox with my kids Nice We got in Nike land It was pretty fun. And for the record, my 10-year-old, who's a Roblox, like, know it all. And it was like, this is pretty cool. And so we got in Nike land. We went into the store.

He's like buying Airmaxes and putting him on his little avatar and, like, shirts and stuff. I'm like, okay, I get it. And then some of the games I had in there were kind of fun. So I actually played a little Roblox in Nike land. Did you win? I want a couple of little mini games But you know What are you going to do right

Yeah it was okay But I thought Can't beat the kids at that stuff No My kids kick my ass Yeah No hope anymore Whatsoever

I do have it on my agenda To go check out Paris Hilton's Like Paris World You probably have to do that one After the kids are in buddy You know what I mean Yeah

That's what Roblox after dark Right there buddy Yes Roblox X rated No I don't know We'll see She does have a like, we joked about a couple weeks ago.

She's got a, she does have a meta yacht supposedly that you can get on. Sure. In the meta ocean. Yeah. How about I don't meta fall overboard. You know what I mean? You might. Who knows?

So I'm going to check that out. So there you have it. You're small trends in the metaverse. Yes, it is. It's great. It is. So moving on to our news topics. First on the list.

This one, I actually like this a lot. I think it's funny. I think it's smart. And if you're a marketer, you've got to have fun with yourself if you are. So Oscar Meyer has introduced this baloney-inspired face mask that pooks fun and self-care. Yeah. It looks like a piece of bologna that you put on your face. Sure.

Eyes cut out and everything. And it resembles that signature bologna cold cut. But it actually does. It's not actually meat. It does have ingredients that are intended to promote skin hydration and elasticity, along with anti-flammatory benefits. No meat, though. No meat. It's not.

It looks like it, though. Okay. It's quite funny. This is brilliant. I mean, I'm going to go ahead and like Oscar Meyer agency, whoever came up with this. This is funny. This is a great bland play. This makes people laugh.

And you know what? I might have a baloney sandwich tonight just because of it. Oscar Myers. A little fried bologna. Oh. Hey. That fits on low-carb, too. That's good stuff.

It'll have no bread. No, bro. Bride, for sure. Just like our gym teacher in ninth grade used to eat for breakfast. Just fried balloony, Ms. Roper. Just eat the fried baloney. She loved it. Yes, she did.

Question. One size fits all? I assume. But, you know. Okay. I didn't know if you had to cut your own eye holes. No, I think it comes one size. Also, I just wanted to remark that Oscar Meyer, historically,

Berkeley excellent marketing. Yes. Right? They got the WeinerMobile. Oh, yeah. They got the Oscar Meyer song. Yeah. Everybody knows that song.

Everyone does. Right. Nick? I wish it was an Oscar Meyer weiner. You know it. I wish I was. Right. I'm sorry.

That's a great song. It is a great song of all time. Of course. My playlist. My workout gym playlist. I'm like, oh, this comes on. I really get the... Yeah, you really get going.

Oh. All those times you go to the gym every week. Well, it's three or four times a week, obviously. clearly in 1997 but in any case that's my hype song that's my pop-up song yes can you sing any of it sure i can see the whole thing if i wanted to i'm busy right now though you are busy yeah so uh yes so i like this play oscar meyer congratulations on the face mask uh so news here on marriott they're uh seeking ticot creators to drive content around their latest loyalty program.

They're going to be hiring three. They're trying to find three people to create content for the brand while they travel to its global properties over 300 days. So you get to travel over 300 days and you create TikTok content while you do it. Probably young women is going to be that right. Young women and men. Is this the Bonvoy? Is it Marriott Bonvoy?

Yeah, I think it's part of it. but I think it's part of the whole the broader it is part of Marriott Bonvoy but that's the loyalty program right

and that the winners will be expected to create creatively document everything they encounter on TikTok and other platforms of their choice

producing content that reinforces how essential travel can be I think this is like fighting against the fact that you know

with COVID and everything else like travel slowed down I think it's a good play by Marriott sure they're playing

into how people are consuming content. They're obviously leveraging influencers to make it come to life. I think it's super smart. I just don't know like when exactly this is going like with COVID just kind of like rampant in the moment. Yeah. Does this need to be like a March, May an issue?

Maybe it will be by the time they find the three. Right. And by the time they film all the stuff. Yeah. I might put in for it. I think you should. I might put it for it. There's probably an age like, it's probably like 18 to like 43.

They only want like. You know, super attractive, uh, 21 year old women. Okay. Well, until he said 21 year old women, that was me. But yeah, I mean, we can get it. I mean, there's three. It could be Joey, Joe, and Sean. Hey, there you go.

Why wouldn't it? Hey, that's, hey, that's a good play. That's Sean, at least is handsome. Yeah. And Joey. I mean, he's, he's a guy. You know him. So me.

See, perfect. Y'all could go travel around for 300 days. There's three of you. Right there. 100 days each. 100 days. So. Or do you have to do it.

all together. That's what I'm wondering if they send everybody might be together. Like a record. I don't know. Around. So anyway, I like to play for Marriott. We'll see how much it helps

travel increase. So you know who I think has made a pretty good comeback and maybe just leveraging pop culture and other things. But Applebee's is turning its customers into marketers. They're using testimonials from regulars as well as a love song from a superstar super fan to bring

the casual restaurant trains back from the pandemic so you know have you heard fans you like yeah you may not like it but but it boosted their it's all up in their ship it's all in their ship i mean song totally helped you know walker hayes helped him help the brand yeah and uh whether it's been overplayed or not you know it has yes i like it i i'm tired of it now sure but i still appreciated it's catchy it's catchy it's catchy he did a very nice job writing it's very catchy very can't get it out of it's stuck in my head right now now that we're talking about it.

Yeah, it is. I don't even know the words and I'm just like, Applebee's, right? Say that again. No, no, no. One for customer. Come on.

Come on. Hallelujah. Applebee's. All right. Nick? Yes. No. Okay.

Yes. No. Okay. Well, you like fancy like? Nick? Yes. No. Do you like Applebee's?

Uh, read my lips. No. That's what I heard from. Nick right there. He smiled, but that's what that's the feeling I got. Look, there's a couple dishes from Appalese that are pretty classic. They have like that, uh, that chicken tortilla tortilla, something that's pretty damn tasty. Chicken lime tortilla. Tequila lime chicken. I used to love that. Yes. It's so good. They still have that? I still have that.

Oh, man. I'm like Appleby's. See? I might have Alpeas for lunch. Selling them. Selling them, selling them, Appleby's. Call us. You owe us something. Yeah. You know, more than a you know, I like what they've done. They're, they're keying into these things. It's still Applebee's. But hey, it's your neighborhood bar and girl. What do you expect? So some of those brands are dying or dead. Ruby Tuesday?

Dead. Done. Right? They're dead. That's, I mean, Applebee seems like they're the only one. They were the mocking. They were like the butt of all the jokes. Right.

But now, who's laughing now? Fucking casual chain brands. Walker Hayes. Yeah. Well, he's laughing all the way of the bank. All over the bank. Yeah. Moving on.

Sure. TikTok. This is an article. from Dizzy Day, Dizzy Day.com. TikTok is changing small brands lives. It's making a big impact with small brands

that are leveraging the platform. There is an article just about the impact they have, especially with a small social brand called Poppy. Okay. P-O-P-I. I heard of them?

Nope. Anyway, they've been racked up over 26 million views and have seen a significant boost in sales from a single organically posted TikTok.

What do they say? So soda. Poppy corn startup soda brand. Soda poppy. Poppy soda. Poppy. Poppy. Me, me, me, Poppy.

If they don't have a can't, if they don't have a, if no one's talking about that, if they don't have someone doing that on Instagram or TikTok, I'm going to do a My Poppy video on Instagram. David, we get David Ortiz, right? Big Poppy, right? Yeah. I mean, why doesn't he? We can't come up with all the marketing for every brand. This is true.

Somebody's going to have to pitch in. Big poppy. I poppy. Hey, poppy. But it is plagued the fact that if, look, if you are a small brand and you're, you know, a challenger brand or whatever and you're looking for organic reach, you need to be on TikTok. Oh, yeah. I mean, like, you have to be.

I literally hire, like, no matter how big or small your marketing budget is, I would have like a 21-year-old or an 18-year-old that was really good at TikToks working for the company in the, the marketing office. No question. And that's what I literally give them my product and or even let them travel around, whatever. Like, and you never know what's going to hit viral and it'll be worth whatever you're paying them. Absolutely.

Absolutely. I mean, you'd have to be at this point as a brand, a complete idiot. Yes. To not be on every social media. And I'll even say this. Like we used it for radical and got like recruiting and like all this stuff. And then we've kind of backed off of it. You get bit.

This is what all agencies problem. You get busy with client work and everything else. But I was thinking about like re-insicating this. Actually for the radcast everything else. It's still out there though. That's the thing. It's not going away. Like something could pop up from two years ago or whatever, maybe not two years.

But it'd just be like, oh shit. Yeah. And you guys with all your stuff have seen a ton of success off of that. Right. We've had multiple, multiple videos over four million views, which is what? I can't. You know what I mean? Yeah, the numbers don't make, like, they blow your mind.

How did four million, four and a half million for a couple of people see this? Yeah. Crazy. Joey Joe and Sean on TikTok, right? TikTok. Well, everything. Everything. Every social media you can imagine.

Not Snapchat. Not. No. I'm kind of, I don't know, kind of out on Snapchat. I feel like there's a generation of people that still use it. Yeah. Nick, do you use Snapchat? To message, it's to message mostly.

To message, right? Pictures, sure. Panamiming, you're pantomiming. Yeah, nude photos. His girlfriend. Sure. Can we get a microphone for Nick? What's going on?

I don't know. We've got like three microphones over his head. There's two microphones right there. Yeah, we're going to have one next week. Or Nick's not going to be here at all. Oh. Nick's. It's kidding.

Could we have a song that Nick's job hangs about? Yeah. Yes. Oh, Nick, I'm sure it does not actually. But yeah. There's still a lot of usage on Snapchat. It's not by any means dead. Me personally, as an older man,

I just don't feel like it's appropriate for me to be on there. Like, I don't need disappearing content. No, so again, the only time I've ever used it is like my daughter who's 22 will send me a message. Yeah. You know what I mean? Or just like, oh, here's a funny picture. I'm just like, oh. Okay.

Right. You could have texted it to me. Please just text it. Please just text it to me. Yes. I don't need it. I thought this is interesting. I was both amazed, not surprised, and somewhat feel like I'm not making as much money as I should be.

Sure. By looking at Forbes ranked top 10 highest paid YouTube stars. Oh, my God. Mr. Beast has got to be up there, right? Mr. Beast number one. Yeah. $54 million. Oh, yes, $54 million last year.

And that's not even counting what he spends, which is unbelievable. Yeah. I mean, I'm sure. You probably spends half that. but if you make 54, I'll spend 27. I'll spend 53 to make 54. How about that? I'll spend 65 to make 54.

Which doesn't really make sense. Jake Paul made 45 million. Fucking Jake Paul, man. Are you serious? 45 million just on the king of self-promotion. He's so good at it, though. So good at it. So good.

But it's not good. But it's not good. But it's just, it goes to show you like, the people that do really well with this, have done a really good job admitting that the average education is fifth grade. Yes. If you really go look at it, like I think everyone else doesn't do a good job of acknowledging that

and expects too much out of people. And the ones that are due well and you go really look at the content, it's appropriate to fifth graders. We've had a couple of things that we did. We were like, this is hilarious. This is awesome. We put it out and it was like, you know what? Did we over read like

you're overreased too smart for the audience? Yeah right maybe probably that sounds very arrogant but it does and I don't mean it I'm just saying I just I give them a ton of credit for like you know and they realize what's hot and what's interesting there's more to it than that but there's a simplicity to it all when you really go look at it that's like it's not complex no

it's there's some simple triggers that they use and, you know, I think they... I'm going to make it my goal in 2022 to make... To dumb it down. Yeah, the dumbest content I can and make a million dollars on YouTube or whatever. Markiplier. Markiplier, 38 million. Heard of him. Ret and Link, 30 million.

Unspeakable, 38.5. Nasja, 28.5. Dude perfect. Of course. All every kid. They do a tour. 20 million. Logan Paul made 18 million

Logan you bitch he's only half of what his brother's making fucking step up dude dude only 18 only 18 oh my god unbelievable he should be embarrassed right

no not really he's made 18 years we're embarrassed congratulations Logan and Jake for breaking the internet and solving solving a lot of equations and Twitter this was interesting

you know we talked about about the high Hydro exercise equipment. It's like hydro. Hydro. There's a roer. Rower machine. Yeah, I know what you're talking about.

Last week. It's hydro. They were using billboards. And I was kind of surprised at them, even though I still believe in billboard advertising. But Twitter has launched billboards across eight North American cities. And it has like these quotes and these statements from celebrities, celebrity tweets that that kind of show that they've used the platform to manifest their dreams coming

true. So like saying, they call them manifestations. And so like, again, like putting the tweet up on the billboard to promote the platform. Sure. You know where you could also read that tweet on Twitter? On Twitter. Yeah. You just get on Twitter and read it. But you're reminded of the platform, the outdoor. What's funny to me is just these huge digital entities using traditional media. That's the insight here. Is it coming back? around? I think it's never died completely, but I think there's a time and a place when you've got the saturation that these large players have. If you're a national player or a worldwide player, you still need reach and frequency. And in Los Angeles and in Chicago and New York, the amount of

people that see these billboards, the reach that you get, the frequency that you get because of the driving back and forth is still hard to attain in any other chance. channel. Agreed. That's why mass media existed. That's why TV, you know, the numbers for TV have dwindled, but why it's still a huge player, especially like sports advertising and other things. Sure.

Is because of the reach, the number of people. And you just can't, you can reach it like on Facebook and some of the social platforms, but it's just, it's not the same type of impression, the same volume of impression. You're not going to, and you're not going to reach everybody. Exactly. Right. With a billboard, you can't, if you look at it. Entire market.

Yeah. Yeah. But on Facebook, maybe it's catered to... And you've got the bullshit of impressions and stuff where stuff gets counted and did they really see it and like display ads. How do you really know? Like, oh, I hit 8 million people with my display ad. Did you really? Did you know? Is that the same impression the same value as Joe Smith driving in New York traffic very slow, staring at your billboard? Oh my God, yeah. It's a different impression. Different 100%. We're such like a... Such a car-based, like, automobile-based society. Still, yeah. I mean, see billboards probably every day. If you get on the highway, you see a billboard every single day.

And until it's autonomous driving and we're truly just our head buried in our smartphones. Sure. Then it still has relevance. Because if you're driving or if you're in the front seat, you're probably seeing that. So we're totally in the back seat, like completely not paying attention. Right. Which is how I drive in the back seat. I don't have the, my car doesn't do that, but I just have a brick I put on the thing.

It's amazing how you drive from the backseat. And I make it and I never, I mean, never had an accident. Yeah. Strange. My wife's an excellent. Backseat driver. Backseat driver. She tells me how to drive very well for the backseat.

Oh my God. Why are you going this? That's the one I get is, where you going? Yeah. I'm going, you know, where we said, why didn't you go the other way? Hey, guess what? Why didn't you fucking drive? How about that?

How about that? Yes. Yeah. My wife's a lovely lady. She's fantastic. She likes to tell you how to drive. And many other things. A lot of advice.

Yeah. I get a lot of that free advice at home too. Let me ask you this. Do you get it phrased as a question? Like, wouldn't you rather do this than do that? Oh, it's always passive aggressive. Yeah. What do you think about if you.

I'd rather just be aggressive. Yeah. But it's fucking do it. That's what I would rather hear. But then you can always kind of do the like, well, you didn't really tell me. me though, did you? Would you want to take the trash out later? Yeah. I'm like, no, not really. That's not a direct, you know what I mean? Like order, I'm just like, you ask and I'm, no, absolutely not. You should have asked. Just tell me. That's fine. But their way of asking is usually because you should have already done it. Correct. So they're not really asking. They're just reminding you that you didn't do it. Yes. And saying, this is how that it should have been. It should. Shouldn't you have already taken the trash out? Yeah. The underlying question is why haven't you done this yet?

Yes. That's what it really is. Yes. Yes. It is. Married life. What are you going to do? I love it, though. It's great. It's great. It's great. Most of the time. Most of the time. And there you have the news, my friend. There it is. Fantastic. We stayed on topic. So it's so, such a tight, you know what I mean? Like tight line. We roll. It's crisp. Cool. Yeah. Joey, Joe and Sean. Go check them out. on TikTok on Instagram. Go see the 4.5 million views videos probably pinned to the top of I had to guess.

They should be. They should be. They definitely should. They are. You know where to find me? I'm at Ryan Alford all the platforms. Go check out the radcast.com. Search for wife rules. You'll find them all. Anyway, you know where we're at. We appreciate everyone.

Thank you. We have a great week. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.