Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News July 22, 2022

Episode Date: July 22, 2022

Welcome back to The Radcast! This week we're covering Bennifer, Toyota's TikTok's, high Valyrian and more!Thanks to the official sponsor of The Radcast Branded Bills! Use code Radcast20 at BrandedBills.com and receive 20% off your ENTIRE purchase!Social HolidaysJuly 22: National Hammock DayJuly 24: International Self Care DayJuly 25: Post your back to school supplies TikTok Update:TikTok’s new avatar feature could help brands without mascots on the platformMarketing News Toyota drives chatter for TikTok debut with creator-led dance challenge Peloton’s new ad stars nude Chris Meloni promoting its app NBCU, Peacock bring ShoppableTV to ‘Love Island USA’ Marriott’s Moxy Hotels gamifies hospitality with AR experience HBO expands partnership with Duolingo for GOT spinoff Magnolia Bakery throws it back to mid-aughts YouTube in its new campaign If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You know what time it is. It's time for the radcast. You're listening to the Radcast. What's up, guys? It's Friday, July 22nd, 2022. It's our weekly advertising and marketing news. What an intro. Hey. You are well rested. I was different after you missed last week.

I was going to go different here. After you ditched me. I did leave you. Leave you. Leave you. Let you at the altar. The Radcast altar. You and Red kicked it. I found a replacement. I'm a hey, you know.

Will you serp the throne? Will you surp the throne? Oh, man. I'll tell my wife that. It was a good week off or half week off. We took the kids. We had a little staycation at the lake and got the hell off the dock and, you know. Got the sun.

Yeah. Sun, fun, and buns. There it is. Yep. Hot dog buns, ladies and gentlemen. Hot dog buns. This is a kid event. So isn't Nicole and I getting away.

No, we might be getting away this weekend just two of us. There you go. Hey, yes. Well deserved, I'm sure. Hey, first adult two-day, three-day event and quite a while. Get a break. Yes. But, yes, had a good vacation.

And I hope everyone's had a great week. How's your week, Ben? It's been good. I got an Apple Watch via the prime sale. Fancy. Is that it on your own? Yes, I impulse bought it. And I love it.

Do you? I've been working out a lot because of it. I've closed my rings every day. Yeah. Do you say, hey, Siri, how fair am I? How pale am I? Actually, it tests the sun for me and tells me when to seek shelter. Not really.

Seeking. That would be a good. Hey. For us. Alert, alert, alert, pale skin alert. Exactly. The pasty princess is in danger. I have no issues with that.

I was, my parents blessed me with all of. Skin. Yeah, I got the short end of the stick with my Italian family. Everyone else, golden skin. The Alford's mom, dad, Stephanie, and Ryan, our core family all have tan very easily. Toasty. Toasty. It's one of the few things I was blessed for it.

I have great hair, so I'll take that. Yes. Yes. I wear a sunscreen every day. Yeah. I mean, I wear it, like, when it's blaze. I mean, I'm not irresponsible. I put it on my face and things like that.

But generally, like my arms, I mean, I'm sure some doctors going to listen and go, you should still put it on. But, no, it's all good. Must be nice. Yes. You know, it's been hard to avoid all the Benefer talk here. So much Benefer talk. Happy for them.

Yes. Men to be, I suppose. J-Lo and Beneflect, they eloped to Las Vegas. Yeah, that's what I would do. Are you going to lope? I don't want a big. We tried to elope you away a couple weeks ago. Yeah, this is true.

We left you at the altar last week and you were eloping the week before. Perfect. Perfect. Yes, yes, yes. But good for them. Yeah, I mean, I'm happy for her. I mean, two really rich, talented, good-looking people getting married. Congratulations.

Jennifer's just had, she's had some diamonds in her day. Do they just count their money together? Like, would they sit around, like, counting? Like, is that what they really do? Like, sit in their bedroom. Like, shh. They had to sound effect for money stacking. No, they compare their mobile banking.

Your mobile banking. Yeah, they're holding them up. He's got the bigger bank account. Yeah. Probably J-Lo, I would think. Ben's made a lot of money. She does more with, like, business and producing than he does, I think. And past albums and stuff.

Right. I think they've both done pretty much. American Idol. Yeah, I don't think they're hurting for much. No. They could loan each other money. Right. I think they're doing just fine.

Make money off the interest. I don't know if that works out. But something like that. They just combine them and make money off the interest. I think the yields like 3% now on a 10-year bond. I'm sure they're doing better than that. But on top of that, this was more of a marketing note. Krispy Kreme.

This is so great. It's selling a dozen donuts on Wednesdays for the price of whatever the national average of gas is. Yeah. It was like $4 yesterday. One of our team members treated us to some. Hey, a dozen donuts for four bucks. That's going back. Until like when I was growing up, I think that's about how much they were.

That was a long time ago. Which was not the price of gas. No. No, the average price was probably like $1.50 then. I drive on empty for as long as I possibly can't. So since you've been driving, what's the lowest? And Nick, you can get in on this too. What's the lowest you remember buying gas yourself?

You know, whether you're 15 years old, 25, whatever. It was during COVID when it was like $2 a gallon. Okay. And I think I filled up. That's the lowest you remember paying. Yeah. I remember it got just below $2 for a little while. Yeah.

89 cents is the lowest I remember paying. When I was 15, 16. And it wasn't there long, but I would say between $0.89 and like a $1.30. Dollar 30 is on the high end. Yeah. Like in my teen year, like slash early college years, it fluctuated between $19. cents to a dollar 30 that's how much it's gone up like you know it's crazy that's unreal and yeah I didn't know what premium was in you know I was driving my oh yeah I'm like I'm like the jeep CJ5

I'm like putting you know whatever the lowest grade you could possibly put it in that thing now you got the premium you know and it's like six dollars a gallon or whatever it is but I do like Krispy Cream good way for them to tie in hey borrowed interest got a lot people worry about gas. They're tied into the brand. And Wednesday's probably a slow donut day for them. You know, I bet Mondays and Fridays are probably the busiest days.

Yeah, Mondays you're depressed from the, you're going back to work. So you get some donuts that don't make you feel better, but you think they will. And Fridays, everybody's, happy weekend.

Hey, I can, pal on some donuts. So Wednesdays are probably slow donut day any day. I would think so. And thus, yeah, they kick it into gear with some $4.50.

With a discount. The CEO, The CFO at Krispy's like praying for gas to go up. I'm getting this shit away. The only one in America hoping the gas prices increase. Krispy Cream does stuff like this a lot, though, because like during elections, if you come in with your sticker,

they'll give you free stuff and all kinds of stuff. Oh, yes, it's been good. I love whiskey cream. And speaking of treats, hopefully you checked out this week's edition of the guest episode of the Radcast with Sawyer Hemsley, the founder,

and C-O-O of crumble cookies. Mm, it makes me hungry just saying it. I know, right? I haven't had them in so long. God, they're so good. Those cookies are so good. They're worth it. That pink box just makes me like start drooling.

They're worth every dime. They're worth every calories. Pavlov's law. Like, ring the bell and put a pink box. I'm like, and I'm drooling. Salivating. Yes. So good.

There it is. Oh, I just started drooling. The bell. It worked. Like a goldfish. No, hopefully not. And we're doing a little special re-release. We're going to be doing some re-releases of some episodes that we just think are too good to pass up.

We don't want you to miss one at the top of your episode list. The one and only Bruce Buffer. UFC. The voice of the Octagon, the one and only. We're going to release his episode. He's had some good announcements and those things have now come out. Some foreshadowing, yes. of some products and things.

And we talk a lot about marketing. So I want people to get all the knowledge from Mr. Bruce Buffer. And he may or may not have done a little something. And now it's time for the Red Pass with Ryan Al Gore. There it is. I'm proud of that one. Yes. You know, Bruce and I, tight.

And he was friendly enough to do a little intro for. That's adorable. Next week, look for that re-release with Mr. Bruce Buffer. We also recorded a really cool episode. We got another recording next week, which I'll get to. Christopher Sean from Star Wars Resistance. And Days of Our Lives, your favorite show. My favorite show.

I told him, I almost said guilty pleasure, but you know what? I'm not, I'm a grown man. No, no guilt. I like that shit. You know, so Christopher Sean was awesome. Very cool. Maybe the most thoughtful guests we've ever had. I like to put a lot of monikers on certain guests.

I'd probably repeat myself sometimes. But thoughtfulness rings a bell. Wouldn't you say, Nick, thoughtful? Oh, absolutely. Genuine. Genuine. Had a lot of complimentary things to say about the show and me, and so I really loved him.

We love to see it. It flattered gets you everywhere on the radcast. Literally anywhere. But Christopher was awesome. If you're at Comic Con, in the next couple weeks, check him out. He's out there. for some things he's doing, doing video games,

freaking nightwing, you know, on Batman's sidekick or what becomes the... Robin. Robin becomes. So, yes, Christopher's drama is awesome. Then next week, for all you old school music junkies.

Oh, yeah. I guess it's old school. I've seen him. I saw him in Wicked, actually. Ashley Parker Angel joins the show for recording next week. What was his group? Oh, I did become a spot.

Again, I watched him in Wicked, so I've seen him play Fierro and I've... Boy band, right? Yes. Yes. That was a little before my time. Yes, Ashley Parker Angel. But yeah, and I, all of his fitness stuff on Instagram. Yeah.

He's a very in shape individual. Yeah, he looks pretty hot and in shape. Hey, I'm... Ryan said, not me. Hey, look, I'm happily married heterosexual, but I know a hot dude when I see one. He's in shape. He's a fine specimen. Yes, he is.

And he can sing. And he can sing. Hey, look out, ladies. So. I didn't book him. That wasn't on purpose. Yes, Christina. Looking Ashley Parker, Angel.

So check that out in the coming weeks. So lots of hot guests on the ride guests one way or another. Christopher Charm on a bad looking dude himself. He is also pretty. Yes. And speaking of pretty. Pretty good. Not just you, Christina.

We're talking about, I'm surrounded, you know, in the studio here now the merch is like overcoming. Yes. They're breeding. Yes. Brandedbills. Bradadills.com official merchandise sponsor of the Radcast and their beautiful merchandise. Great partner of ours. They've done all of our logo stuff on hats, t-shirts, all kinds of giveaways that we're going to be having.

The t-shirts are nice. They're nice. I've been rocking those things. Yeah. Getting comments at the lake. I'm in like walking it. Rep the brand. Reping the brand.

But go check them out. You can go to our website. Theradcast.com. Click on sponsors. Click on the link. You'll get 20% off immediately when you use just that link or use the code Radcast 20. You can build your own hat. They've got a Southwest collection.

And they've got a new tank top collection. Branded bills, official merchandise sponsor of the Radcast. and my favorite hat. And I'm not just saying that. The reason they're the sponsor is because I'm like, I like to work with brands and people that I like and that I use. And I'm like, this is my favorite hat. We need to talk to them.

And it worked out. So very comfortable. And if you're watching. And they're adjustable. This is a little trucker hat edition, flat bill. They got the curb bills. I'll hold them up. Curve bill.

Mesh, whatever. Look at this. Trucker. Elite. Elite. But go check. They fit my small head. Hey, look there.

Win, win, win, winter, winter chicken dinner. Go check them out. At brandedbills.com used Radcast 20. Tell them the show sent you. We got a few social holidays. Not many. It's light. It is.

It's a lean week. Happy hammock day, though. Real hammocks, not banana hammocks. But, you know, you do you. I don't know what you do at the lake. Yeah, ball hammocks, band of hammocks. Radcast, Banana Hammocks. The Banana Hammocks.

That's our next mercenise from Randon Bill. I'm working on it. It's Banana Hammock Day. Make sure you celebrate. No, it's Hammock Day, which is even more. So you're leisurely swinging. I might actually get to do that today with no kids. There you go.

Kids are off with the in-laws. And I might swing in a hammock today with my banana. You end your banana. A joint venture. Joint venture. And it's also a main gun. day. All the fruit.

We're just so tropical. I'm going to have a mango margarita. There you go. In my hammock. Nice. We had mangoes a couple weeks ago. Yes.

Dried mango. Yes. From the Philippines. Catching all the international flare here. There you go. Speaking of International Sunday, International Self Care Day. I shall be partaking. Yeah.

Are you going to take care of yourself? Always. The first time ever. Yeah. Not always. Not always. Call my therapist. Hello.

Exactly. Self care day. What do you do? You go with self-care days. Is it like give yourself a massage or like go give yourself like I would just think like do something that you enjoy it. Okay. Like erase obligation is how I interpret it. I'll call you if you're listening to this.

I'm going to erase all obligation on Sunday. And she can do myself. She can do the same. She can do the same. Base mask. Yeah. Maybe we'll self-care each other. What about that on Sunday? There it is.

That was easy. Hallelujah. Back to that low-hanging fruit. Yeah. Slow-hanging fruit. July 25th, this is interesting, post your back-to-school supplies day. This is a fun one. Monday.

I've not been in school in a hot minute, but I'm going to get my crayons and, you know. God, I loved back-to-school shopping. Did you have a trapper keeper? Was that before your times? It may not have been, but I was homeschooled. You didn't need a trapper keeper. You weren't going to school. Right.

You were like going from your bedroom to your living room. Exactly. Exactly. You had that trap. You don't have to have a trap. Nick. Yeah. Star Wars.

Trapper Keeper, like themed, whatever they were. They zip up, they fold out and like keep your pencils and your notebook. It's just a fancy folder. I'm happy for you.

Trapper keeper. Hey, hashtag Trapperkeeper, if you know what I'm talking about. Give me a hell yeah. Next Wednesday, I guess that is, the 27. Yes.

Scotch Day. Scotch whiskey. Whiskey day on a Wednesday. Hmm. It could make for an unproductive Thursday. Depends on how hard you celebrate. Are you a Scotch guy? I can drink Scotch.

I'd be lying to say I'm a Scotch guy. That's going a little far. Sure. Give me a glyphitic, like 30 years, sure. Okay. Like, aged scotch all day, every day. Like, the cheap stuff, not so much. Cheap stuff is never good.

I don't know what it is. That age stuff tastes like it's got a sweetness to it, like honey. It's almost smoky sometimes, too. It's always smoky. Yeah. when it hadn't been aged enough. That's the problem. That bite of the smoke.

I would think if you're a smoker, you'd like scotch. Sure. Because it's smoky as hell. Right. Do you like bourbon? Because bourbon's sweeter. I do like bourbon. Okay.

Yes, I do. Scotts, I can pass on it unless it's the super like, you know, $40 a class. Right, right, right. You know, $60 a shot. Rarely get to partake in. Yeah. Celebrate accordingly. I will.

Got a few TikTok updates. We do. This first one I threw on our show notes at the end Because you know when we've been counseling brands and thinking I think a lot of people are struggling with how you jump into TikTok It's overwhelming It's hard to start it's hard to start it seems like in a way it's very underproduced But it seems like you have to really think through it a lot Right

And you know what a guy on our team pointed us out to me and I kind of took a look at it and I was looking at it stuff like lotus so lotus cars High-end sports cars. If you go check out their page, go to Lotus Cars on TikTok. You's Google it. TikTok and Lotus Cars. Very low, very low, like all they're using memes. It's like the last thing that you would think

from like an Uber luxury sports car brand, but they're using all the trends and they're doing, they're not worried about like every video being the most highly hofer produced sexy Lotus car video. Right. It's product over perfection. Yeah. And they are really like getting a, they've got a really good admin.

So they've obviously got someone on the team that's managing it, replying to comments, thing heavily involved. And they're crushing it. They've gone from like, they've only been up on the platform for like two or three months. And they got like quarter million followers and millions of views. They average like 400,000 views per.

Yeah. And so, and it's not, it's not all high quality. It's just they, they're leveraging, they're doing the platform the way they're doing TikToks. Right.

They're not producing videos. they're producing TikToks. And that's its own aesthetic, too, that kind of cheaper, almost, I don't want to say indie feeling, but that kind of like backyard home video feeling. That's its own way to sell. So if you're listening, you're going, all right, I hear Radcast, I hear others. I know we need to get started on TikTok. Go check out Lotus Cars.

And if you think is your whatever you are, unless you're like the CEO of Coca-Cola listening, which we know they're listening. But like, got to get out of your own way. You need to realize you don't have to overproduce. You don't have to overthink this stuff. Go check out Lotus cars to see what, you know, a luxury, high-end sports car brand is doing on TikTok. And then I think you might take a sigh of breath of relief and go, okay, we can do that. I can do this.

We can do this and get engagement. And look, let's be honest, 95% or more of the people on Lotus cars will never buy a Lotus car. Right. But they are getting in front of the younger generation because 3% of that younger generation will be able to afford one one day. and they're coming to them on their own terms. And so they're hitting them where and how they want to be engaged with and doing it the right way so that, yes, 98% of them may never buy a Lotus, but 2% will, just like the current population.

And so thus they're scooping that up, that awareness. And there's nostalgia and there's a dream behind it and consumerism. And get this, I'm really going to bend your mind right now. Lotus is a very desirable brand because it's not easy to attain. And by getting attention by a lot of people that can't attain it, it remains unattainable. Right. Think through that for a minute. You want the masses to know who you are, but it's okay if it isn't attainable because you can carry that aura forward.

And once they go and learn and they know about it, because they're not aware of you, then it doesn't matter. You've got to have awareness in the masses. The exclusivity doesn't work. That's right. It's the only exclusive if they know who it is. Exactly. You know, like everybody knows who Louis Vuitton is.

Yeah. But one percent of people can afford them. Right. And my apartment is very exclusive, but only I know about it. And they're in everything else and the Kardashians and everybody else talks about them. So they're staying relevant and known. Well, and same with like Soho House and all of these big. clubs that you've got to be a certain tax bracket a benefir, if you will, to afford.

Yes. What else we got on TikTok news? So back to always being able to produce, their new avatar feature can help brands that don't have mascots on the platform. So if you don't have, you know, like the Duolingo owl and the Empire State Building has its own TikTok and it's generated a lot of business. And so you can make your own avatar and use that as your mascot. I like it. I think you need. I think that we. We need a Ryan Alfred avatar. I have a, look, as funny you say that.

I have an avatar, like, as being a creator on Instagram, I have my own Instagram avatar that just made last week. I have not used it yet, but it's available to me in my stories. Yeah. And it does look a lot like me. Isn't it uncanny? It is. I'm like, oh, a cute little cartoon.

I was like, I went through like seven questions. I'm like, all right. But again, a great way to make TikTok more accessible. If you don't want to be the one in front of the camera, making the videos, make your own mascot. It makes sense. I like it. And then your mascot is your avatar.

Your avatar is your mascot. I should make Marshall one. Yes, you should. Marshall needs an avatar. He can be my mascot. You need to get the team to make you Marshall story stickers like I have for all the stuff. Yes, I do. I do.

That way you get millions of impressions on Marshall. Perfect. I'm going to whore him out. Staying on our TikTok. thing. Toyota is driving chatter for TikTok debut with a creator-led dance challenge. I didn't know, you know, I'm reading this article. I was like, I didn't, I thought the dance challenges had back up a little bit. Oh, this has been all over my FYP. I've like actually seen this one. Okay. How's the dance? I could, I mean, I probably could do it if I learned. I did not.

Are you a dance? Can you dance? I, I'm like a little, yeah, I'm a lowercase dancer. Okay. Definitely singer actor first. You know, I was like really like scarily good dancer. Who? My wife. Really? Like, she could have been, like, dance queen champion. That's so cool. Yes. And you know who's not?

You? I, but look, I'm not the guy that goes, oh, I don't dance. I get on the dance floor and, you know, slow dance. I'm not scared to put it out there. Totally. I'm just self-aware enough to know it ain't great. Right. You know, Nick's a national champion.

Oh, yes. Shag dancer. Yes. Yeah, that's right. Shag. National champion Shag dancer. Very nice. And he can cut a rip or what are you, what do you call it?

Cut a rug. Cut a rug. Or a rip, too. Rip the rug. Rip the rug. Yeah, Fleet on the feet, Nick Weaver. And, yeah, can you do any kind of dancing, or is it limited to Shag? Does the rhythm carry forward?

Can you twerk is what Ryan wants to know. I can do the salsa, the rumba, the tango, the waltz. Hey, look out. All right. See? It kind of carries over. Yeah, it does. Get that basic rhythm down.

Yes. Footwork. I'm an arm dancer You're like in hitch Like stay in your box Stay in your box See I wish I was better at that type of dance The club

Yeah I can That's what you do for And alcohol Yeah I'm okay club dancer My wife's a professional Club dancer

She grew up Not even club dancing That much But at the Blind Horse Saloon Oh yes Oh yes I am familiar Are you a regular?

I'm a regular I've not been in a long time. Yeah, it's a fun place though. Yeah, it is. But back to Toyota. Yes, the Koroa hashtag Koroa cross-step. It's 1.4 million user-generated videos featuring the Koroa cross-step hashtag. Yeah.

We love a Krola. Yes. The campaign is representative of how legacy automakers are shifting gears. All the puns here. To digital and social media tactics to court the next generation of drivers. It's true. Who are about who are driving. now, which is terrifying.

Roll a cross step. All right. I haven't seen that yet. I saw the article, but I've been catching back up. Search that hashtag. It'll pop right up. Yeah. Is the dance cool? Yeah.

Okay. Trendy. It's fun to watch people who can't dance dance. That's my favorite. It's kind of the best. I love people putting themselves out there. Yeah. Like Chris Maloney in Peloton's new ad where he's nude.

Yes. Promoting the new Peloton app and the spot, the Law and Order. Star expresses confusion at people who think the way he works out is strange, meaning using the app not working out naked. I mean, you can ride the peloton naked. I mean, you know, you're not running. Look, one words.

I think there'd still be some chafing. Shafing. Shafing. Have you gone to a spin class? Yeah, you're sitting on, I guess. I don't know. No, thank you. That would be painful.

Have you gone to a spin class or done the peloton? I have done the Peloton. God, I used to do Cycle Bar and my ass would be so sore. I could never imagine. But good for Peloton. Chris Maloney? Yeah, for my... Is that SUV or is he the original Law and Order?

Isn't he the... I think he's the original. I think I'm one of the original. But anyone, confusion. Good for them. Peloton just needs help. I don't think they're doing great with their ads personally. This might be a way to spark it.

Maybe. Literally. Maybe. Figitively. Possibly. I do like this. Right. So NBC slash peacock slash NBC.

Uh, slash universal. There it is. Announced it's applying its shopable TV technology. Talk. I'm just TikTok's taking over the world. Technology. Hey, that might be.

Copyright trademark. Yeah. Coffee mark. Trademark. Get the URL, Dick. right now. Yep, you got it. Beep it out.

Beep it out. Go Daddy. Technology. That could be a good business, actually. You know, that's for all the analytics on TikTok. Not terrible, you got to admit. Those Florian slips are even good, you know. Shoppable TV on its dating show Love Island USA.

It's just premiering this week on the Peacock platform. Viewers can scan on-screen QR codes and shop products used by contestants all season long. and this comes to us from the marketing dive, the marketing dive.com. We get a lot of marketing news there. You should check them out, marketing dive. We enjoy them. They help us with our Cliff Notes here on the show.

Yes, they do. And they're creating a season-long shoppable experience following efforts to mainstream immersive e-commerce experiences on TV. Okay, I like this. I like this for several reasons. Number one, it's happening anyway. You're starting to see if you're paying attention anyway. You're seeing product place.

but and you're seeing QR codes on the screen. I saw BMW's latest ad has this. Almost all the brands are starting to integrate this. Even here at the office, we have shoppable. We do have QR codes. Shopable QR codes all around the building if you want to get, if you need a co-work space here in Greenville, South Carolina. We've got you covered.

Come by us and see us here on the Swamp Rabbit Trail in Greenville, South Carolina. They're a little plug for our co-working space. But I do like this because it's kind of happening anyway. I think anything that integrates, because you have natural influencers here on this kind of dating show or whatever it is anyway. God. And so, you know, why not leverage it and sell some stuff? Well, and I've Googled, like while watching TV, I've Googled things, like outfits that I liked. And this is just cut out the middleman.

Hey, you don't have to Google it. Right. You know, why I give Google impressions, well, you can go straight to it. I can just sit on my couch and scan a code. Eventually, you'll be able to just use your eye scan. It'll be your eye and it'll hit the QR code. My Web 3 virtual reality. Web 3 virtual brain will show you what you want.

And then you only have to put it on in order. It looks like, no, you want this. Because you can just put on your avatar that's in the universe. Right, right. We're getting real meta here. It's coming. Web 3. Web 3.

But I do like this integration of shopping while watching TV. It's integrated. It's no different than like, okay, I'm watching content on Instagram and it's shopable. Right. And clicking shop now. Shop now. Same type of principle. You're watching it.

So TV's finally catching up. And Love Island is the right show to do this, too. You know, like, come on. I mean, we didn't have this quality TV when I was growing up. Love Island, USA. Man, riveting, riveting stuff. Yeah, we had like Skatland, USA at the skating park. There you go.

You can buy skateboards now, QR codes. Yes, yes. Back to AR, Marriott, the Moxie Hotel, gamifies hospitality with an AR experience. This week they launched an AR experience that offers guests a chance to win prizes by exploring their hotel using a smartphone. The experience is accessible once again by a QR code, and it unlocks challenges that urges guests to explore different parts of the hotel.

I like this. I do too. It's fun. It keeps people from actually snooping. Yeah, exactly. I like the gamification part of it. Yeah. And, you know, some of this stuff seems occasionally like, oh, God, not fun or interesting.

Right. I don't know. This strikes me as fun. I would imagine it would be great if you had kids and we're like, right, go explore the hotel with your phone. I will say this too. Here's another thing that's interesting, and I think about this with hotels sometimes.

I've worked with hotels over the years, a few in marketing and some big brands. And one of the biggest problems that resorts in hotels have is people really knowing and understanding all the amenities they actually have. No matter what it says on the website, people gloss over to whatever, and they're like, and forever, they're like, there's all these amenities at these hotels,

but you don't know where they are. So gamifying the effort to get people to know it because what happens is if you know all the amenities, you use them. If you use them and you get to know them, you become familiar and you go back to the hotel because you get used to it. And this is, this overcomes that challenge because you get used to it. You create repetition. You create pattern. You understand what all it has. Right.

I'll say this. I've stayed at a resort before and we stated a different one the next year because I didn't think they had a certain amenity. and then learning that they actually had it. Oh, yeah. Because we were only there for like two days. We weren't there like a whole week to explore or do whatever. And so like completely missed it. They didn't have like, I didn't think they had a gym.

That's what it was. And no, they had a gym. It was like, you know, it was like. Yeah. Because someone, I think I asked, I didn't ask someone that worked there. We were only earlier like two nights. And I asked someone staying there. Yeah.

I was like, have you seen it? No, I don't think they have one. And so I took their word for it. Sure. And we weren't staying there long enough. It was like complete deal, but it was enough for me to mentally go, okay, they don't have a gym. And then I was like exploring them like after the fact we'd already booked somewhere else the next year. And lo and behold.

No, they have a gym. So anyway, this makes sense to me. Gotcha. Gameify it. I think it's fun. Yeah. HBO is expanding their partnership with Duo Lingo for Game of Thrones spinoff. I thought this was pretty interesting.

I mean, the new House of Drag is, I'm a huge Game of Thrones. I was, I wondered if you were. I'm hoping House of the Drive. You know. I don't know what to expect. You never know. Like it's such a high standard. Right.

And that finale was so bad. It was a little... So bad. Like, after everything, it was like, I can't quite wrap my head around why or what the point. Oh, they gave up. They were like, I mean, and the books were never finished. So the writing just was poo-poo the last couple seasons. Yeah.

It was amazing to watch, like, the great... Oh, yeah. Like how... So much money. the CGI and everything. Like I appreciated all that. Like I guess I always did. But it did just feel a little disjointed.

They got lost. Yeah. Big time. I don't know. Big time. And I think in the moment I didn't hate it. I was kind of like, I guess not what I thought was going to happen, you know, playing out. And then after the fact, I thought it was like, yeah, a little.

Yeah. It was more disappointing as the days went forward. Right. Right. And I think it was probably better. if you watched it live and had like time between each season. Yeah. I like watched all before the last season and was like,

this doesn't make any sense. Okay. So like all of those clock points were so obvious. Okay. It wasn't, I didn't watch it like that. I watched it as a guy as it went by and all that. So maybe it wasn't as obvious. But Duolingo,

because there's like literally like languages that came out of the show. Hi, Valerian and Dothraki. Yes. Which you can learn via duolingo. I kind of wouldn't mind. I wish sometimes I was the only language I knew so I could just speak Dothraki. Didn't know what anyone's saying and I couldn't be offended or bothered by anyone. There you go.

I just spoke Dothraki. I just speak for him. You could learn it. I'm going to do a Dothraki podcast. And they worked with a linguist on this. This has some actual grammar behind. It does. And so Dingo is actually going to have it in there.

It has it in there. I think it's cool. They'll be adding 150 new vocabulary words and 700 new sentences to the High Valerian module. It's crazy. You learn Spanish? Nah. No. I don't learn Dothrax. Sorry. Valerian. A fake show, fake language. All right.

This is just so nerdy. It is nerdy. It's fun. Nerdy. I'll never do it. But why not? Why not? I love this next one. Magnolia Bakery is throwing it back to the mid-aughts. My time. In their new YouTube campaign,

they worked with Liam Kyle Sullivan. Do you know about this video? The Shoes and Muffins video from 2007 To promote its new breakfast loaf sampler pack Together the team pulled together a two-minute clip That almost identically matches the original video from 2007 Funny This is also popped up on my TikTok

I think you need to go watch it to really appreciate it Yes It's like one of those like if you It unlocked a core memory for me I was like I forgot about this Yes mid-aughts But yes It's fun.

And Magnolia Bakery, they're not around here. There's one on Pelham. Is there? Okay. There's your cupcakes. All right. I think we're going to, I wonder if we're going to see more, like, viral YouTubers from the early odds in more advertisement moving forward.

Like, I would love to see, I would love to see Julian Smith. Is this just known vernacular? Now it is. Yeah. Outs and then the tens. 90s, Outs, tens. Yes. I'm a child of the aughts.

You are a child of the odds. Hey, I was born in the 90s. Still a child. I was born in the 70s. Oh. It was late 70s, but 70s. That's how my dad. My dad's like I was born in the 50s.

59, but still. Aging myself over here. Now that's been wrong with it. Yes. And you know what? Just from a timing standpoint, I think we're going to cut off there. We might move some of these other articles to next week. Stay tuned for next week.

You've got some alcohol news for you. Yes. alcohol news. Maybe we'll bring some in to the studio like we did our part of them at eight months. Spoiler. And in the meantime, celebrate Scotch Whiskey Day. Scotch Whiskey Day on Wednesday. But it's been good to be back in the saddle. Appreciate Ray and Christina for covering next week.

And, you know, we just won't leave you at the altar too often anymore. Thanks. Appreciate it. I'll go a Lop in Vegas. It's fine. Yes. You know where to find us. We're at the radcast.com. Search for all of the content.

We've got highlight clips. We've got full episode. more content than you can take a stick at at the radcast.com. For Christina Yasi, I'm Ryan Alford. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram.

Thanks for tuning in.